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Its bold new direction will be too </a> <div class="item-card__teaser td-truncate td-truncate--4"> After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new strapline believes System1’s Andrew Tindall. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-627886-1712663310.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-627886-1712663310.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-627886-1712663310.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-627886-1712663310.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/andrew-tindall"> <div class="item-card__author-name">Andrew Tindall</div> </a> <div class="item-card__author-job-title">SVP of System1, and marketing straight-talker </div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/how-ping-pong-and-smart-bit-marketing-changing-lives"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355221/spin_seattle_venue_171208161943.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Spin Seattle interior"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-thinking">Creative thinking</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/how-ping-pong-and-smart-bit-marketing-changing-lives"> How ping-pong – and a smart bit of marketing – is changing lives </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <div class="articlePremiumLabel"> <div class="articlePremiumLabel__icon"> <i class="td-icon td-icon--lock"></i> </div> </div> <a href="/opinion/2025/02/19/will-its-new-three-year-management-plan-be-enough-dentsu-regain-competitiveness"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/dentsuoffice.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Dentsu offices"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/19/will-its-new-three-year-management-plan-be-enough-dentsu-regain-competitiveness"> Will Dentsu’s three-year management plan be enough for it to regain competitiveness? </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/rolls-royce-marketing-boss-importance-balancing-human-relationships-with-tech"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_122011.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Rolls Royce"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/drum-awards">The Drum Awards</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/rolls-royce-marketing-boss-importance-balancing-human-relationships-with-tech"> Rolls-Royce marketing boss on importance of balancing human relationships with tech </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/ad-the-day-london-s-mayor-sends-love-the-capital-s-diverse-communities"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/1_4.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="McCann London "> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/ad-the-day">Ad of the Day</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/ad-the-day-london-s-mayor-sends-love-the-capital-s-diverse-communities"> Ad of the Day: London’s mayor sends love to the capital’s diverse communities </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/05/ab-inbev-s-marcel-marcondes-wins-global-marketer-the-year"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/marcel_wfa_option_2.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Marcel Marcondes"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/brand-strategy">Brand strategy</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/05/ab-inbev-s-marcel-marcondes-wins-global-marketer-the-year"> AB InBev’s Marcel Marcondes wins Global Marketer of the Year </a> </div> </div> </div> </div> </section> <section class="partnership__section td-homepage-block"> <div class="partnership__header" style="background: linear-gradient(90deg, #510154 32.64%, #9E5C0D 120.17%);"> <div class="container"> <div class="col"> <div class="partnership__header-grid"> <div class="partnership__header-title__block"> <div class="partnership__header-title__wrapper"> <a href="/topics/agencies-watch" class="partnership__header-title__txt">Agencies to Watch</a> <a href="/topics/agencies-watch" class="partnership__header-title__link">show all</a> </div> </div> <div class="partnership__header-paragraph__grid"> <p class="partnership__header-paragraph__txt partnership__header-paragraph__txt--no-padding-top"> As AI abounds and consolidation comes calling, the marcomms agency landscape is poised for a significant shakeup this year. Find out which agencies our editorial team expects to see thrive in 2025. </p> </div> </div> </div> </div> </div> <div class="container"> <div class="deep-dive-articles-container"> <div class="clearfix"> <div class="col col--group col--16of16 col--8of16--sm"> <div class="col col--8of16"> <div class="articleSnippet "> <a class="articleSnippet__link" href="/news/2025/01/31/agencies-watch-2025-part-5-featuring-droga5-uncommon-and-wavemaker"> <div class="articleSnippet__image__wrap"> <div class=" article_snippet__image"> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Wavemaker" title="Wavemaker" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/agency-performance">Agency performance</a></span> <a class="articleSnippet__link" href="/news/2025/01/31/agencies-watch-2025-part-5-featuring-droga5-uncommon-and-wavemaker"> <h3 class="articleSnippet__header">Agencies to Watch 2025 part 5: featuring Droga5, Uncommon and Wavemaker</h3> </a> </div> </div> </div> <div class="col col--8of16"> <div class="articleSnippet "> <a class="articleSnippet__link" href="/news/2025/01/30/agencies-watch-2025-part-4-featuring-ogilvy-uk-monks-and-ddb-colombia"> <div class="articleSnippet__image__wrap"> <div class=" article_snippet__image"> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Ogilvy team" title="Ogilvy team" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/agency-performance">Agency performance</a></span> <a class="articleSnippet__link" href="/news/2025/01/30/agencies-watch-2025-part-4-featuring-ogilvy-uk-monks-and-ddb-colombia"> <h3 class="articleSnippet__header">Agencies to Watch 2025 part 4: featuring Ogilvy UK, Monks 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But what happened when we put digital print technology to the test in a collaborative, omnichannel campaign initiative for sustainable B Corp brand Bower Collective?</div> <div class="td-homepage-block__featured-video__info__topic">Featured video</div> </div> </a> </div> </div> </div> <div class="center"> <div id="DFP_homepage_2" class="advert advert--pushdown margin--above--1 ad--mpu"></div> </div> <section class="td-homepage-block td-homepage-block--partner-content"> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/media-solutions"> Partner content </a> </h3> <a href="/media-solutions" class="td-homepage-block__header-link">find out more</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card "> <div class="item-card__image-wrapper"> <a 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href="/marketing"> Marketing </a> </h3> <a href="/marketing" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card item-card--featured"> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/how-ping-pong-and-smart-bit-marketing-changing-lives"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355221/spin_seattle_venue_171208161943.jpg?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="Spin Seattle interior"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-thinking">Creative thinking</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/how-ping-pong-and-smart-bit-marketing-changing-lives"> How ping-pong – and a smart bit of marketing – is changing lives </a> <div class="item-card__teaser td-truncate td-truncate--4"> Spin social club’s ‘Game of Hope’ tells Nenad Bach’s unexpected Parkinson’s improvement story as it encourages sufferers around the world to take up table tennis. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-150231-1689159175.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-150231-1689159175.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-150231-1689159175.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-150231-1689159175.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/gordonyoungthedrumcom"> <div class="item-card__author-name">Gordon Young</div> </a> <div class="item-card__author-job-title">Editor-in-Chief, The Drum</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/19/impossible-nothing-was-winning-hand-adidas-its-bold-new-direction-will-be-too"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/you_got_this.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="A gymnast in the splits watches her phone"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/19/impossible-nothing-was-winning-hand-adidas-its-bold-new-direction-will-be-too"> Impossible Is Nothing was a winning hand for Adidas. Its bold new direction will be too </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/19/elon-musk-s-x-gamble-high-stakes-bet-s-actually-paying"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/elonxapp.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="X app logo with man's shadow in front of it"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/19/elon-musk-s-x-gamble-high-stakes-bet-s-actually-paying"> Elon Musk’s X gamble: a high-stakes bet that’s actually paying off </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/rolls-royce-marketing-boss-importance-balancing-human-relationships-with-tech"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_122011.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Rolls Royce"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/drum-awards">The Drum Awards</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/rolls-royce-marketing-boss-importance-balancing-human-relationships-with-tech"> Rolls-Royce marketing boss on importance of balancing human relationships with tech </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/18/chipotle-races-nascar-with-first-ever-activation-partnership-with-ryan-blaney"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/chipotlenascar.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="ryan blaney"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-work">Creative work</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/18/chipotle-races-nascar-with-first-ever-activation-partnership-with-ryan-blaney"> Chipotle races into Nascar with first-ever activation & partnership with Ryan Blaney </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Pamela Anderson press shot "> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction"> The rebrand of Pamela Anderson: a cultural contradiction </a> </div> </div> </div> </div> </section> <section class="td-homepage-block td-homepage-block--mob-dark"> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/agency-business"> Agencies </a> </h3> <a href="/agency-business" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card item-card--featured item-card--featured-right"> <div class="item-card__image-wrapper"> <div class="articlePremiumLabel"> <div class="articlePremiumLabel__icon"> <i class="td-icon td-icon--lock"></i> </div> </div> <a href="/opinion/2025/02/19/will-its-new-three-year-management-plan-be-enough-dentsu-regain-competitiveness"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/dentsuoffice.jpg?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="Dentsu offices"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/19/will-its-new-three-year-management-plan-be-enough-dentsu-regain-competitiveness"> Will Dentsu’s three-year management plan be enough for it to regain competitiveness? </a> <div class="item-card__teaser td-truncate td-truncate--4"> After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its international business. Green Square partner Barry Dudley assesses its chances of success and what it means for Dentsu’s teams around the world. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-63007-1689777237.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-63007-1689777237.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-63007-1689777237.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-63007-1689777237.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/barry-dudley"> <div class="item-card__author-name">Barry Dudley</div> </a> <div class="item-card__author-job-title">Partner, Greensquare</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <div class="articlePremiumLabel"> <div class="articlePremiumLabel__icon"> <i class="td-icon td-icon--lock"></i> </div> </div> <a href="/news/2025/02/19/squeeze-too-tight-and-it-disappears-how-ad-agencies-nurture-creativity"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/neil-thomas-siu1glk6v5k-unsplash_1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="A wooden support 'hand' for a wilting tree branch"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/agency-advice">Agency Advice</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/squeeze-too-tight-and-it-disappears-how-ad-agencies-nurture-creativity"> ‘Squeeze 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class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_939113633.jpeg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="A woman running in an office"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/14/some-agencies-may-run-dei-they-cannot-hide-the-benefits-diversity"> Some agencies may run from DEI but they cannot hide from the benefits of diversity </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/13/world-creative-rankings-will-rethink-wpp-and-debbi-vandeven-top-the-tables-again"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/wcr25_article-image_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="WCR 25 "> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/world-creative-rankings">World Creative Rankings</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/13/world-creative-rankings-will-rethink-wpp-and-debbi-vandeven-top-the-tables-again"> World Creative Rankings: Will Rethink, WPP and Debbi Vandeven top the tables again? </a> </div> </div> </div> </div> </section> <div class="center"> <div id="DFP_homepage_3" class="advert advert--pushdown margin--above--1 ad--mpu"></div> </div> <section class="td-homepage-block "> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/creative"> Creativity </a> </h3> <a href="/creative" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card item-card--featured item-card--featured-right"> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/green-river-whiskey-returns-advertising-after-over-100-years-with-ghostly-twist"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355225/screenshot_2025-02-19_150515.png?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="ghost"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-work">Creative work</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/green-river-whiskey-returns-advertising-after-over-100-years-with-ghostly-twist"> Green River Whiskey returns to advertising after over 100 years (with a ghostly twist) </a> <div class="item-card__teaser td-truncate td-truncate--4"> Once the most advertised whiskey in the world, Green River Distilling Co. makes its long-awaited return to national advertising with work that nods to its storied past alongside a spectral ambassador. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-798481-1674682613.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-798481-1674682613.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-798481-1674682613.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-798481-1674682613.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/audreykempthedrumcom"> <div class="item-card__author-name">Audrey Kemp</div> </a> <div class="item-card__author-job-title">LA Reporter, The Drum</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/volvo-s-new-ex30-cross-country-campaign-sees-nature-through-the-eyes-child"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355223/screenshot_2025-02-19_113802.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="boy with tree"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-work">Creative work</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/volvo-s-new-ex30-cross-country-campaign-sees-nature-through-the-eyes-child"> Volvo’s latest promotion sees nature through the eyes of a child </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/williams-racing-reimagines-legacy-with-james-turell-inspired-formula-1-campaign"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/opinion/355220/screenshot_2025-02-19_130449.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Formula 1"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-work">Creative work</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/williams-racing-reimagines-legacy-with-james-turell-inspired-formula-1-campaign"> Williams Racing reimagines legacy with James Turell-inspired Formula 1 campaign </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/19/ad-the-day-london-s-mayor-sends-love-the-capital-s-diverse-communities"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/1_4.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="McCann London "> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/ad-the-day">Ad of the Day</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/19/ad-the-day-london-s-mayor-sends-love-the-capital-s-diverse-communities"> Ad of the Day: London’s mayor sends love to the capital’s diverse communities </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/18/ikea-slid-canadians-dms-with-classic-u-up-text"> <img class="item-card__image" 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Yes, really </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Pamela Anderson press shot "> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction"> The rebrand of Pamela Anderson: a cultural contradiction </a> </div> </div> </div> </div> </section> <section class="td-homepage-block "> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/media"> Media </a> </h3> <a href="/media" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/12/tv-s-not-gone-it-s-just-getting-smarter-3-ways-thrive-the-convergent-era"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/opinion/354930/nexxen_converging_landscapes.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Photograph of a laptop user overlaid with symbols depicting search, learning, graphs"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/open-mic">Open Mic</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/12/tv-s-not-gone-it-s-just-getting-smarter-3-ways-thrive-the-convergent-era"> TV’s not gone, it’s just getting smarter: 3 ways to thrive in the convergent era </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/11/loved-hated-respected-feared-joel-midgley-marketing-the-guardian"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/interview-wyw_joel-guardian.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Joel Midgley"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/media-owners">media owners</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/11/loved-hated-respected-feared-joel-midgley-marketing-the-guardian"> ‘Loved, hated, respected, feared’ – Joel Midgley on marketing The Guardian </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/11/super-bowl-ads-still-matter-8m-tv-spot-only-the-beginning"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobe_stock_super_bowl_money.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Super Bowl money"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/11/super-bowl-ads-still-matter-8m-tv-spot-only-the-beginning"> Super Bowl ads still matter - 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