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<figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_1243635713.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_1243635713.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_1243635713.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_1243635713.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="Digital measurement" title="Digital measurement" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release new">New</p> <p class="hub-article__info-time--spend">15 min read</p> </span> </div> <a href="/opinion/2025/02/20/google-s-mmm-platform-meridian-gift-marketers-or-another-dead-end" class="hub-article__info-title">Is Google’s MMM platform Meridian a gift to marketers or another dead end?</a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> </div> </div> </div> <div class="hub__articles-data"> <div class="hub-article__block"> <a href="/opinion/2025/02/20/times-india-s-partha-sinha-events-ip-and-media-s-relationship-with-tech" class="hub-article__img"> <div class=" "> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_3.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_3.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_3.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_3.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="Partha Sinha" title="Partha Sinha" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release new">New</p> <p class="hub-article__info-time--spend">8 min read</p> </span> </div> <a href="/opinion/2025/02/20/times-india-s-partha-sinha-events-ip-and-media-s-relationship-with-tech" class="hub-article__info-title">Times of India’s Partha Sinha on ‘events as IP’ and media’s relationship with tech</a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> </div> </div> </div> <div class="hub__articles-data"> <div class="hub-article__block"> <a href="/opinion/2025/02/20/it-s-the-buyer-value-equation-stupid-rule-your-agency-live" class="hub-article__img"> <div class=" "> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_9578863.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_9578863.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_9578863.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_9578863.jpeg?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="It's the economy, stupid, written on a blackboard" title="It's the economy, stupid, written on a blackboard" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release new">New</p> <p class="hub-article__info-time--spend">5 min read</p> </span> </div> <a href="/opinion/2025/02/20/it-s-the-buyer-value-equation-stupid-rule-your-agency-live" class="hub-article__info-title">It’s the Buyer Value Equation, stupid! 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Its bold new direction will be too</a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> </div> </div> </div> <div class="hub__articles-data"> <div class="hub-article__block"> <a href="/opinion/2025/02/19/elon-musk-s-x-gamble-high-stakes-bet-s-actually-paying" class="hub-article__img"> <div class=" "> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/elonxapp.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/elonxapp.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/elonxapp.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/elonxapp.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="X app logo with man's shadow in front of it" title="X app logo with man's shadow in front of it" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release ">2 days ago</p> <p class="hub-article__info-time--spend">5 min read</p> </span> </div> <a href="/opinion/2025/02/19/elon-musk-s-x-gamble-high-stakes-bet-s-actually-paying" class="hub-article__info-title">Elon Musk’s X gamble: a high-stakes bet that’s actually paying off </a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> </div> </div> </div> <div class="hub__articles-data"> <div class="hub-article__block"> <a href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction" class="hub-article__img"> <div class=" "> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-18_at_11.50.27.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="Pamela Anderson press shot " title="Pamela Anderson press shot " /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release ">3 days ago</p> <p class="hub-article__info-time--spend">5 min read</p> </span> </div> <a href="/opinion/2025/02/18/the-rebrand-pamela-anderson-cultural-contradiction" class="hub-article__info-title">The rebrand of Pamela Anderson: a cultural contradiction</a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a 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srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_2.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_2.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_2.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_2.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="Immediate CEO" title="Immediate CEO" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release ">13 Feb 2025</p> <p class="hub-article__info-time--spend">9 min read</p> </span> </div> <a href="/opinion/2025/02/13/sean-cornwell-ceo-immediate-growing-uk-s-favorite-media-brands-2025" class="hub-article__info-title">Sean Cornwell, CEO of Immediate, on growing UK’s favorite media brands in 2025</a> 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src="https://thedrum-media.imgix.net/thedrum-prod/s3/opinion/354930/nexxen_converging_landscapes.png?w=500&ar=2:1&fit=crop&crop=faces&auto=format" alt="Photograph of a laptop user overlaid with symbols depicting search, learning, graphs" title="Photograph of a laptop user overlaid with symbols depicting search, learning, graphs" /> </figure> </div> </div> </a> <div class="hub-article__info"> <div class="hub-article__info-time"> <span> <p class="hub-article__info-time--release ">12 Feb 2025</p> <p class="hub-article__info-time--spend">4 min read</p> </span> </div> <a href="/opinion/2025/02/12/tv-s-not-gone-it-s-just-getting-smarter-3-ways-thrive-the-convergent-era" class="hub-article__info-title">TV’s not gone, it’s just getting smarter: 3 ways to thrive in the convergent era</a> <div class="hub-article__info-topic"> <span class="articleSnippet__label"><a href="/open-mic">Open Mic</a></span> </div> </div> </div> </div> <div class="hub__articles-data"> <div class="hub-article__block"> <a 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