Ad of the Day: McDonald’s invites everyone to ‘Order Like Stormzy’

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class="article__header__author__name__link"> Amy Houston, </a> <span class="article__header__author__name__title"> Senior Reporter </span> </h4> <p class="article__font article__header__author__time"> February 12, 2025 <span>|</span> 6 min read </p> </div> </div> <div class="article__header__author__misc"> <div id="audioSectionBlock" class="article__header__author__listen" data-content-type="editorialArticle" data-content-guid="article--355162" data-event-category="Listen to article"> <audio id="articleAudio"></audio> <a href="#" class="article__audio__trigger article__header__author__phones"> <img src="/assets/images/icons/article/article-listen-icon.svg" alt="Listen"/> </a> <p class="article__font article__header__author__listen__copy"> <a href="#" class="article__audio__trigger article__header__author__listen__copy__trigger"> Listen to article </a> <span id="articleAudioDuration" class="article__header__author__listen__copy__duration">4 min</span> </p> </div> </div> </div> </div> <div id="articleMainBody" class="article__data"> <p>After the success of ‘Famous Orders’ in the US, McDonald’s has teamed up with Stormzy to bring the campaign to the UK. The launch film begins with the rapper strolling into a McDonald’s and casually ordering his meal. As the scene unfolds, customers across the country – from families at the drive-thru to hairdressers, knitters, and students – are inspired to order ‘The Stormzy Meal.’</p><div id='articleContentBlock' class='freewall-content'><p>In a playful twist, as they place their orders, Stormzy’s deep South London accent echoes from their mouths, allowing them to ‘Order like Stormzy.’ The film also features a cameo from actor Alison Steadman, who reveals that The Stormzy Meal is her “favorite meal too,” along with appearances by emerging British content creators championed by Stormzy.</p><div class="td-miso td-miso--v2 td-miso--explore" data-guid="article--355162"> <div class="td-miso__explore"> <h4 class="td-miso__explore__title">Want to go deeper? Ask The Drum</h4> <miso-explore logo="false"> <miso-related-questions></miso-related-questions> </miso-explore> </div> </div> <p>As a tribute to Stormzy – real name Michael Ebenazer Kwadjo Omari Owuo Jr – his local Croydon McDonald’s has been temporarily rebranded as ‘Big Mikes.’ Locals in CR0 will get exclusive access to The Stormzy Meal 48 hours before the national launch, celebrating their hometown hero. The collaboration will culminate later this month with a ‘meet and greet’ event in Croydon, giving fans and McDonald’s crew the chance to meet Stormzy. </p> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/bigmike.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/bigmike.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/bigmike.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/bigmike.jpg?w=640&ar=default&fit=crop&crop=faces&auto=format" loading="lazy" alt="McDonald's" title="McDonald's" /> </figure> </div> </div> <div class="center advert-container advert-container--image"> <div id="DFP_Drum_InArticle_Interscroller-container" class="interscroller-wrapper" data-refresh-when-visible="true"> <div class="interscroller-bg-wrapper"> <div class="interscroller-bg advert--stickToNav"> <div id="DFP_Drum_InArticle_Interscroller" class="advert advert-mpu margin--left--1 margin--right--1"></div> </div> </div> </div> </div> <div class="center advert-container advert-container--video advert-container--surface-medium"> <p class="advert__claim">Advertisement</p> <div id="DFP_video_outstream" class="advert advert--video advert--video--outstream"></div> </div> <p><strong>Credits</strong></p><p>Campaign title: ‘Order Like Stormzy’</p><p>Client: McDonald’s</p><p>Advertising agency: Leo Burnett</p><p>Chief creative officer: Mark Elwood</p><p>Executive creative directors: James Millers, Andrew Long</p><p>Creatives: Gina Ramsden, Freya Purnell</p><p>Art director: David Allen</p><p>Designer: Charlie Crosthwaite</p><p>Social planning director: Benjamin Obadia</p><p>Senior comms planner: Imo Gowen</p><p>Project director: Simon Jerome</p><p>Senior project manager: Laura Taylor</p><p>Managing partner: Layla Potter</p><p>Business director: Bella Bertolotti</p><p>Account director: Charlotte Crawley</p><p>Senior account manager: Sian Davidson</p><p>Account manager: Dominic Thomas</p><p>Account executive: Zoe Buchalter</p><p>Agency producer: Helen Choonpicharn</p><p>Content creative: Rhianna Puddifant</p><p>Creative director: Ben Hooper</p><p>Mid-weight content producer: Simon Mana</p><p>Social media and community manager: Shanice Baker</p><p>Videographer: Yiani Andrikidis</p><p>Social content designer: Cherie Waugh</p><p>Media buying agency: OMD</p><p>PR & talent agency: Red Consultancy</p><p>Client: McDonald’s</p><p>Chief marketing officer: Ben Fox</p><p>Marketing director: Matthew Reischauer</p><p>Head of marketing: Chloe Bissell</p><p>Marketing manager: Emma O’Neill</p><p>Brand manager: Emma Pellegrinelli</p><p>Campaign assistant: Abi Campbell</p><div class="center advert-container advert-container--video advert-container--surface-medium"> <p class="advert__claim">Advertisement</p> <div id="DFP_video_inArticle_1" class="advert advert--video advert--video--outstream"></div> </div> <p>Digital & social team:</p><p>Marketing manager: Steph Pullen</p><p>Assistant brand manager: Samuel Hewitt</p><p>Campaign assistant: Imogen Trower</p><p>Social media marketing manager: Ana Saffer</p><p>Production company: Prettybird UK</p><p>Director: Paul Hunter</p><p>Managing director: Emily Rudge</p><p>Head of production: Fiona Bamford-Phillips</p><p>Producer: Emma Butterworth</p><p>Director of photography: Alex Barber</p><p>Editor: Russell Ike</p><p>Post-production company: Black Kite</p><p>Audio post-production company: Harbor Picture Company</p><p>Videographer: Yiani Andrikidis</p><p>VFX: Black Kite Studios</p><p>VFX shoot supervisor: Chris Mortimer</p><p>VFX lead: Ally Burnett</p><p>Colourist: George K</p><p>Senior producer: Chloe Ensor</p><p>Food photography</p><p>Senior producer: Nicole Hathaway</p><p>Photographer: Rob 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type="application/ld+json">[{"@context":"https:\/\/schema.org","@type":"NewsArticle","@id":"https:\/\/www.thedrum.com\/news\/2025\/02\/12\/ad-the-day-mcdonald-s-invites-everyone-order-stormzy","mainEntityOfPage":"https:\/\/www.thedrum.com\/news\/2025\/02\/12\/ad-the-day-mcdonald-s-invites-everyone-order-stormzy","headline":"Ad of the Day: McDonald\u2019s invites everyone to \u2018Order Like Stormzy\u2019","articleBody":"The work by Leo Burnett sees the rapper launch his signature combination of nine McNuggets, fries, Sprite, an Oreo McFlurry and BBQ sauce.After the success of \u2018Famous Orders\u2019 in the US, McDonald\u2019s has teamed up with Stormzy to bring the campaign to the UK. The launch film begins with the rapper strolling into a McDonald\u2019s and casually ordering his meal. As the scene unfolds, customers across the country \u2013 from families at the drive-thru to hairdressers, knitters, and students \u2013 are inspired to order \u2018The Stormzy Meal.\u2019In a playful twist, as they place their orders, Stormzy\u2019s deep South London accent echoes from their mouths, allowing them to \u2018Order like Stormzy.\u2019 The film also features a cameo from actor Alison Steadman, who reveals that The Stormzy Meal is her \u201cfavorite meal too,\u201d along with appearances by emerging British content creators championed by Stormzy.As a tribute to Stormzy \u2013 real name Michael Ebenazer Kwadjo Omari Owuo Jr \u2013 his local Croydon McDonald\u2019s has been temporarily rebranded as \u2018Big Mikes.\u2019 Locals in CR0 will get exclusive access to The Stormzy Meal 48 hours before the national launch, celebrating their hometown hero. The collaboration will culminate later this month with a \u2018meet and greet\u2019 event in Croydon, giving fans and McDonald\u2019s crew the chance to meet Stormzy. CreditsCampaign title: \u2018Order Like Stormzy\u2019Client: McDonald\u2019sAdvertising agency: Leo BurnettChief creative officer: Mark ElwoodExecutive creative directors: James Millers, Andrew LongCreatives: Gina Ramsden, Freya PurnellArt director: David AllenDesigner: Charlie CrosthwaiteSocial planning director: Benjamin ObadiaSenior comms planner: Imo GowenProject director: Simon JeromeSenior project manager: Laura TaylorManaging partner: Layla PotterBusiness director: Bella BertolottiAccount director: Charlotte CrawleySenior account manager: Sian DavidsonAccount manager: Dominic ThomasAccount executive: Zoe BuchalterAgency producer: Helen ChoonpicharnContent creative: Rhianna PuddifantCreative director: Ben HooperMid-weight content producer: Simon ManaSocial media and community manager: Shanice BakerVideographer: Yiani AndrikidisSocial content designer: Cherie WaughMedia buying agency: OMDPR & talent agency: Red ConsultancyClient: McDonald\u2019sChief marketing officer: Ben FoxMarketing director: Matthew ReischauerHead of marketing: Chloe BissellMarketing manager: Emma O\u2019NeillBrand manager: Emma PellegrinelliCampaign assistant: Abi CampbellDigital & social team:Marketing manager: Steph PullenAssistant brand manager: Samuel HewittCampaign assistant: Imogen TrowerSocial media marketing manager: Ana SafferProduction company: Prettybird UKDirector: Paul HunterManaging director: Emily RudgeHead of production: Fiona Bamford-PhillipsProducer: Emma ButterworthDirector of photography: Alex BarberEditor: Russell IkePost-production company: Black KiteAudio post-production company: Harbor Picture CompanyVideographer: Yiani AndrikidisVFX: Black Kite StudiosVFX shoot supervisor: Chris MortimerVFX lead: Ally BurnettColourist: George KSenior producer: Chloe EnsorFood photographySenior producer: Nicole HathawayPhotographer: Rob BillingtonAgent: Ola StelmaszekFood styling: Rob Morris, George Stocks1st assistant: Jack StorerDigi op: Ben ColsonProduction assistant: 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data-td-dfp-targeting='{"environment":"prod","url":"https:\/\/www.thedrum.com","tags":["Ad of the Day"],"sector":["Food & Drink"],"location":["World"],"category":["Creative"],"section":["Brand"],"premium":"false","article_label":["video"],"author":"Amy Houston","article_id":"article--355162","content_group":"editorial","content_group_category":"news","path":"\/news\/2025\/02\/12\/ad-the-day-mcdonald-s-invites-everyone-order-stormzy"}'></div> </body> </html>

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Ad of the Day: McDonald’s invites everyone to ‘Order Like Stormzy’ | The Drum