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They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!" /> <meta property="og:description" content="Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!"> <meta name="twitter:description" content="Search Off the Record takes you behind the scenes of Google Search and its inner workings! 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ag ah ai aj ak al am r an ao ap">pod.link copied!</div></div><div class="f g"><div class="h i"><div><div class="cc bc cd ce cf cg ch ci"><div class="c cj ck bz cl"> <img class="dh di ar dj dk dl dm dn do" alt="Search Off the Record" src="https://podlink.imgix.net/58c35ae6845e7a5990ce8397d62770ae/poster.jpeg?width=448&auto=format" /></div><div class="cm"><div class="cn v co cp">Search Off the Record</div><div class="af cq at bn cr cs ct cu">Google</div><p class="dp"><span class="dq dr">Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from...</span> <a href="#" class="ds dt du">more</a></p></div><div class="cv bf"><h3 class="bh cw">Listen now on</h3><div class="k dv dw dx dy dz ea"><div class="at eb ec"><a href="/1512522198.apple" class="aq ar t at ed au ee ef eg eh"><img title="Apple Podcasts" alt="Apple Podcasts" src="/assets/apps/apple.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.spotify" class="aq ar t at ed au ee ef eg eh"><img title="Spotify" alt="Spotify" src="/assets/apps/spotify.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.overcast" class="aq ar t at ed au ee ef eg eh"><img title="Overcast" alt="Overcast" src="/assets/apps/overcast.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.podcastaddict" class="aq ar t at ed au ee ef eg eh"><img title="Podcast Addict" alt="Podcast Addict" src="/assets/apps/podcastaddict.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.pocketcasts" class="aq ar t at ed au ee ef eg eh"><img title="Pocket Casts" alt="Pocket Casts" src="/assets/apps/pocketcasts.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.castbox" class="aq ar t at ed au ee ef eg eh"><img title="Castbox" alt="Castbox" src="/assets/apps/castbox.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.podbean" class="aq ar t at ed au ee ef eg eh"><img title="Podbean" alt="Podbean" src="/assets/apps/podbean.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.iheartradio" class="aq ar t at ed au ee ef eg eh"><img title="iHeartRadio" alt="iHeartRadio" src="/assets/apps/iheartradio.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.playerfm" class="aq ar t at ed au ee ef eg eh"><img title="Player FM" alt="Player FM" src="/assets/apps/playerfm.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.podcastrepublic" class="aq ar t at ed au ee ef eg eh"><img title="Podcast Republic" alt="Podcast Republic" src="/assets/apps/podcastrepublic.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.castro" class="aq ar t at ed au ee ef eg eh"><img title="Castro" alt="Castro" src="/assets/apps/castro.svg" class="f ab" /></a></div><div class="at eb ec"><a href="/1512522198.rss" class="aq ar t at ed au ee ef eg eh"><img title="RSS" alt="RSS" src="/assets/apps/rss.svg" class="f ab" /></a></div></div></div><div class="cx"><h3 class="bh cy cz">Episodes</h3><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">A discussion of UX for SEO</div><div class="dr ev"><p><span class="dq dr">In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">21 Nov 2024 · 31 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Understanding how users experience your website</div><div class="dr ev"><p><span class="dq dr">Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">31 Oct 2024 · 37 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Designing Google Doodles and delightful experiences</div><div class="dr ev"><p><span class="dq dr">What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">17 Oct 2024 · 31 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Google Search Reliability</div><div class="dr ev"><p><span class="dq dr">In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">03 Oct 2024 · 36 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">How do I know if my SEO is doing a good job?</div><div class="dr ev"><p><span class="dq dr">It's been a few months since you hired an SEO; how can you tell if things are headed in the...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">19 Sep 2024 · 37 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Let's talk shopping markup</div><div class="dr ev"><p><span class="dq dr">In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">05 Sep 2024 · 28 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Working With Search Console API</div><div class="dr ev"><p><span class="dq dr">We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">22 Aug 2024 · 29 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Crawling smarter, not harder</div><div class="dr ev"><p><span class="dq dr">In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">08 Aug 2024 · 40 minutes</div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Transcript for Crawling smarter, not harder</div><div class="dr ev"><p><span class="dq dr"></span></p><div class="ew ex dq">08 Aug 2024 · </div></div></div></div><div class="cc ei t bc ej ek el em en"><div class="j ac eo t c ep ag eq er es"><button tabIndex="0" class="aq ar as at au ee ey ez t ay fa" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div><div><div class="u af et eu">Internationalization & hreflang</div><div class="dr ev"><p><span class="dq dr">Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin...</span> <a href="#" class="ds dt du">more</a></p><div class="ew ex dq">25 Jul 2024 · 38 minutes</div></div></div></div><div class="da db"><button aria-label="Load More" class="dc bn b t af au dd bm de df"><span>Load More</span></button></div></div><div class="dg"><div class="j b c d fb ab ev fc fd"><div class="aq ar as at au ee fg fh fi fj fk fl"><svg viewBox="0 0 500 500" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M251.64 115.89V38M48.44 225.76l56.33 35.63m-5.56-64.94l26.75 44.78M44 284.2l51.66 7.12" stroke="currentColor" stroke-width="11.594" stroke-miterlimit="10" stroke-linecap="round"/><path fill-rule="evenodd" clip-rule="evenodd" d="M232.269 112.174L83.082 408.318l-.084.144a3.956 3.956 0 001.507 5.44l.001.001a3.958 3.958 0 005.29-1.366l149.062-295.405.082-.142c5.354-9.265 18.716-9.234 24.049.011l66.169 112.043 6.148-5.108-66.437-111.594-.02-.034c-8.122-14.07-28.38-14.115-36.58-.134zm118.068 114.345l-15.207 12.637 3.383 5.728 15.225-12.653-3.401-5.712zm3.401 5.712l-3.401-5.712 89.448-74.33.002-.002a3.278 3.278 0 014.623.427 3.288 3.288 0 01-.43 4.623l-.005.005-90.237 74.989zm-3.023 17.588l-6.23 5.177 71.636 121.298.018.033c5.226 9.115-1.184 20.431-11.553 20.782l-299.095 45.808h-.441a3.304 3.304 0 00-.332 6.589l299.932-45.823h.44c16.286 0 26.463-17.604 18.348-31.713l-72.723-122.151zm-12.202-4.935l-3.383-5.728-125.163 104.011a3.28 3.28 0 00-.43 4.626 3.28 3.28 0 004.626.43l.002-.002 124.348-103.337zm-18.387-8.334l-67.157-113.715-.019-.033c-.862-1.504-2.994-1.534-3.91-.11L99.98 418.091l-.084.144c-4.254 7.345-13.597 9.929-21.022 5.802-7.546-4.193-10.227-13.715-6.004-21.218l149.197-296.164.082-.143c12.605-21.833 44.096-21.845 56.721-.036l65.463 109.958 88.04-73.161.002-.002c6.325-5.258 15.699-4.385 20.952 1.932l.006.007c5.238 6.318 4.377 15.7-1.948 20.949l-.005.004m0 0l-91.638 76.154 73.699 123.791.02.034c12.534 21.712-2.958 48.803-27.911 49.132l-300.06 45.843h-.44c-8.218 0-14.897-6.661-14.897-14.897 0-8.066 6.4-14.629 14.403-14.889l299.093-45.808h.441c1.753 0 2.851-1.891 2.003-3.407l-70.64-119.614-113.876 94.635c-6.326 5.26-15.7 4.388-20.954-1.93-5.26-6.326-4.388-15.7 1.93-20.954l.002-.002 117.571-97.701" fill="currentColor"/></svg></div><div class="c fe dq ag"><div class="ff">© 2024 pod.link</div><a href="/terms" class="as dt ff fm">Terms</a><a href="/privacy" class="as dt ff fm">Privacy</a><a href="https://twitter.com/_PodLink" class="as dt ff fm" rel="noopener" target="_blank">Twitter</a><a href="/1512522198/verify" class="as dt ff fm">Claim Podcast</a><a href="#" class="as dt ff fm">Clear Cache</a><a href="/help" class="as dt ff fm">Help</a></div></div></div></div></div><div></div></div></div> <div class="j ac fn ae b t bc fo fp fq ah fr fs am ft"> <img class="dh di ar fv fw fx" alt="Search Off the Record" src="https://podlink.imgix.net/58c35ae6845e7a5990ce8397d62770ae/poster.jpeg?width=448&auto=format" /><div class="bf"><div class="x y z">A discussion of UX for SEO</div><div class="x y z fu">Search Off the Record</div></div><button tabIndex="0" class="aq ar b at au ee fy fz t ay" aria-label="Play/Pause"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 6.05c0-.864.986-1.357 1.676-.839l7.683 5.762c.559.42.559 1.257 0 1.676l-7.683 5.762A1.048 1.048 0 017 17.573V6.05z" fill="currentColor"/></svg></button></div></div></div><audio preload="metadata" src></audio></div> <script type="module" src="/client.0.2.21.js" async></script> <script> window.RECAPTCHA_SITE_KEY = "6LcX9EUaAAAAAFxAw8mJBOoEisWlPWdJScsz0pn8"; window.__STATE__ = {"url":"/1512522198","feed":{"id":"1512522198","episodes":[{"description":"In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. 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Resources: Episode transcript → https://goo.gle/sotr086-transcript Rio on X/Twitter → https://goo.gle/4eAOjJz Rio on LinkedIn → https://goo.gle/3OnaHuY Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.","episodeId":"f4e108d95f5c2f5b80374b1b7886fe8f","episodeImageHash":"fbfd0019dd2fbfab636c91440a2b637f","title":"A discussion of UX for SEO","published":"2024-11-21T14:00:00.000Z","guid":"606ed0f8-c360-4860-8ee9-1a2b2b778375","image":"https://static.libsyn.com/p/assets/4/d/9/f/4d9f495eedc8615840be95ea3302a6a1/SOTR_-_Grey2x-20241120-0g8j96jg2x.png","links":["https://goo.gle/3OnaHuY"],"enclosure":{"filesize":45863469,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR086_v3.mp3?dest-id=2027951"},"duration":1911,"explicit":false,"season":"1","episode":"86","episodeType":"full"},{"description":"Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the \"why\" behind user behavior. Resources: Episode transcript → https://goo.gle/sotr085-transcript Nielsen Norman Group → https://goo.gle/3YI3xrq List of UXR methods → https://goo.gle/40sI6Ma Iva on LinkedIn → https://goo.gle/3A7Te6E Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.","episodeId":"d0261f365d446b8f99696e39275159e8","episodeImageHash":"9e2a6574d2fa494528bb25b38d85bb79","title":"Understanding how users experience your website","published":"2024-10-31T13:00:00.000Z","guid":"bf09fd62-1b74-4184-a904-c2f259d4750c","image":"https://static.libsyn.com/p/assets/9/a/d/0/9ad03eea116485cce55e3c100dce7605/SOTR_-_Grey2x-20241031-i87mildh2a.png","links":["https://goo.gle/3A7Te6E"],"enclosure":{"filesize":53514898,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR085_v5.mp3?dest-id=2027951"},"duration":2230,"explicit":false,"season":"1","episode":"85","episodeType":"full"},{"description":"What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → https://goo.gle/sotr084-transcript Jessica Yu on LinkedIn → https://goo.gle/3BKgSq1 Momo's first appearance → https://goo.gle/3UbGgeC Submitting an idea for the Google Doodle → https://goo.gle/3A04stC AVIF is now supported by Google → https://goo.gle/3NrwhhK Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.","episodeId":"c4b7817f52e49ecf5fb81c6b16091886","episodeImageHash":"0d159897066d5272aa48b698a8b7af4a","title":"Designing Google Doodles and delightful experiences","published":"2024-10-17T13:00:00.000Z","guid":"ddde0b87-a87c-4f47-b3b3-57d92a284df2","image":"https://static.libsyn.com/p/assets/1/6/9/6/16960d3784534dc827a2322813b393ee/SOTR_-_Grey2x-20241016-ums486tnp7.png","links":[],"enclosure":{"filesize":44633810,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR084_v2.mp3?dest-id=2027951"},"duration":1860,"explicit":false,"season":"1","episode":"84","episodeType":"full"},{"description":"In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. Resources: Episode transcript → https://goo.gle/sotr083 SRE handbook → https://goo.gle/3XSbVUF David on LinkedIn → https://goo.gle/3XQKavR Ben on LinkedIn → https://goo.gle/4ewAkEX Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.","episodeId":"608d4564d5782d50b63dd4a91c99c677","episodeImageHash":"b515949462276fee03155f83f3027f36","title":"Google Search Reliability","published":"2024-10-03T13:00:00.000Z","guid":"5742990b-f6fe-4c43-9f73-76936f0ae666","image":"https://static.libsyn.com/p/assets/c/d/6/d/cd6df71f56fc1131e55e3c100dce7605/SOTR_-_Grey2x-20241002-ij49mhgmol.png","links":["https://goo.gle/sotr083","https://goo.gle/3XSbVUF","https://goo.gle/3XQKavR","https://goo.gle/4ewAkEX"],"enclosure":{"filesize":70594716,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR083_v3.mp3?dest-id=2027951"},"duration":2200,"explicit":false,"season":"1","episode":"83","episodeType":"full"},{"description":"It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? 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Resources: Episode transcript → https://goo.gle/sotr081-transcript Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf Product structured data → https://goo.gle/4eaPJus Feed spec in Merchant Center → https://goo.gle/3Tdl2MU How to set up Merchant Center account → https://goo.gle/4gcSPjq Merchant-level organization markup → https://goo.gle/47fvmd2 Schema.org community on GitHub → https://goo.gle/4e7A6E3 Variants in Google Search → https://goo.gle/4dU4BOc Merchant Listings report in Search Console → https://goo.gle/47hlNuu Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.","episodeId":"ba89ff93447b8cbd2fbf8e81a383f065","episodeImageHash":"53615e35a01bc6a691daddc592538463","title":"Let's talk shopping markup","published":"2024-09-05T13:00:00.000Z","guid":"97682301-5d56-4f5c-8634-fbf29859c4cc","image":"https://static.libsyn.com/p/assets/3/5/0/d/350d51afe4ad3ba727a2322813b393ee/SOTR_-_Grey2x-20240903-2p1ot9vavz.png","links":[],"enclosure":{"filesize":27477907,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR081_v4-lowres.mp3?dest-id=2027951"},"duration":1687,"explicit":false,"season":"1","episode":"81","episodeType":"full"},{"description":"We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community. Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API. Resources: Episode transcript → https://goo.gle/sotr080-transcript Mihai on X → https://goo.gle/4dUzL7I Mihai's tools → https://goo.gle/4dW3yNj Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4 Search Central Help Community → https://goo.gle/4dUzOAq Intro to Search Console API → https://goo.gle/3AzkJ8P","episodeId":"72f4249d2a51323f532be4a6469e70eb","episodeImageHash":"564182e8da5a3e374d098c29b1afb03f","title":"Working With Search Console API","published":"2024-08-22T13:00:00.000Z","guid":"0951ee02-1603-4ff1-8e24-a1a4deaaae76","links":["https://goo.gle/sotr080-transcript","https://goo.gle/4dUzL7I","https://goo.gle/4dW3yNj","https://goo.gle/3AzkJ8P"],"enclosure":{"filesize":28635794,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR080_v4.mp3?dest-id=2027951"},"duration":1790,"explicit":false,"season":"1","episode":"80","episodeType":"full"},{"description":"In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. Resources: Episode transcript → https://goo.gle/sotr079-transcript Gary's post on LinkedIn → https://goo.gle/3YAT55q Crawling episode with Dave Smart → https://goo.gle/3WShUsf If-Modified-Since → https://goo.gle/3ywXvja About the IETF → https://goo.gle/3SGVVlo Robots Exclusion Protocol → https://goo.gle/4dgmBSg Proposal for new kind of chunked transfer → https://goo.gle/3AgMF1c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast","episodeId":"5b65c9ec7e0cd3f6fbfdc2d2597dc3ff","episodeImageHash":"0a79d0bd95efa50315d868d09d6def11","title":"Crawling smarter, not harder","published":"2024-08-08T13:00:00.000Z","guid":"b9efaaab-76f6-4c0d-82c0-d75f9f096308","links":[],"enclosure":{"filesize":38642192,"type":"audio/mpeg","url":"https://traffic.libsyn.com/secure/search-off-the-record/SOTR079_v3.mp3?dest-id=2027951"},"duration":2411,"explicit":false,"season":"1","episode":"79","episodeType":"full"},{"description":"","episodeId":"c2cfa3e16eda16276696ad3d55c26368","episodeImageHash":"e3b7eced371041fc4d4ec321a33ad81d","title":"Transcript for Crawling smarter, not harder","published":"2024-08-08T12:55:00.000Z","guid":"c4ff1254-5f0c-40dc-8d46-1a91fb851c04","enclosure":{"filesize":136200,"type":"application/pdf","url":"https://traffic.libsyn.com/secure/search-off-the-record/_SOTR079__Search_Off_the_Record_-_79th_episode_-_Video.docx.pdf?dest-id=2027951"},"duration":0,"explicit":false,"episodeType":"full","links":[]},{"description":"Managing websites that use different languages and serve different countries is no easy task. 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