CINXE.COM

<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:cc="http://web.resource.org/cc/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <channel> <atom:link href="https://search-off-the-record.libsyn.com/rss" rel="self" type="application/rss+xml"/> <title>Search Off the Record</title> <pubDate>Mon, 30 Dec 2024 21:23:00 +0000</pubDate> <lastBuildDate>Mon, 31 Mar 2025 21:36:48 +0000</lastBuildDate> <generator>Libsyn WebEngine 2.0</generator> <link>https://developers.google.com/search/podcasts/search-off-the-record</link> <language>en</language> <copyright><![CDATA[2024 © Google Search Central]]></copyright> <docs>https://developers.google.com/search/podcasts/search-off-the-record</docs> <managingEditor>gdevs.podcast@gmail.com (gdevs.podcast@gmail.com)</managingEditor> <itunes:summary><![CDATA[Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!]]></itunes:summary> <image> <url>https://static.libsyn.com/p/assets/d/c/6/3/dc636c32224ee76088c4a68c3ddbc4f2/sotr-logo.png</url> <title>Search Off the Record</title> <link><![CDATA[https://developers.google.com/search/podcasts/search-off-the-record]]></link> </image> <itunes:author>Google</itunes:author> <itunes:keywords>SEO,SearchEngineOptimization,googlesearch,googlesearchcentral,googlesearchofftherecord,googlesearchpodcast,googlewebmasterspodcast,searchofftherecord,searchofftherecordpodcast</itunes:keywords> <itunes:category text="Technology"> </itunes:category> <itunes:image href="https://static.libsyn.com/p/assets/d/c/6/3/dc636c32224ee76088c4a68c3ddbc4f2/sotr-logo.png" /> <itunes:explicit>false</itunes:explicit> <itunes:owner> <itunes:name><![CDATA[Google Developer Studio]]></itunes:name> <itunes:email>gdevs.podcast@gmail.com</itunes:email> </itunes:owner> <description><![CDATA[Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!]]></description> <itunes:type>episodic</itunes:type> <podcast:locked owner="gdevs.podcast@gmail.com">no</podcast:locked> <item> <title>Wrapping up 2024</title> <itunes:title>Wrapping up 2024</itunes:title> <pubDate>Mon, 30 Dec 2024 21:23:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[5b65beb6-c64b-4b1c-b281-3ceb910f989f]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/wrapping-up-2024]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/7/c/e/87ce3efb32dee36616c3140a3186d450/SOTR_-_Grey2x-20241230-zaxfh700dp.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/a/d/d/7/add7e53383d81758d959afa2a1bf1c87/SOTR088_Search_Off_the_Record_-_88th_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript. Resources: Episode transcript → <a href= "https://goo.gle/sotr088-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr088-transcript</a> Encoding + Googlebot → <a href= "https://goo.gle/4iZEKXO" target="_blank" rel= "noopener">https://goo.gle/4iZEKXO</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentra" target="_blank" rel= "noopener">https://goo.gle/SearchCentra</a>l Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript. Resources: Episode transcript → <a href= "https://goo.gle/sotr088-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr088-transcript</a> Encoding + Googlebot → <a href= "https://goo.gle/4iZEKXO" target="_blank" rel= "noopener">https://goo.gle/4iZEKXO</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentra" target="_blank" rel= "noopener">https://goo.gle/SearchCentra</a>l Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="54917913" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR088_v2.mp3?dest-id=2027951" /> <itunes:duration>37:52</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>88</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Handling Dupes - Same Same or Different?</title> <itunes:title>Handling Dupes - Same Same or Different?</itunes:title> <pubDate>Thu, 05 Dec 2024 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[49350f8b-8a72-49b3-a588-3852a0d7d9a5]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/handling-dupes-same-same-or-different]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/f/a/3/cfa3d479d301753d16c3140a3186d450/SOTR_-_Grey2x-20241204-33sn00tpza.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/b/4/5/d/b45d082cd02c9a8316c3140a3186d450/_SOTR087__Search_Off_the_Record_-_87th_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. Resources: Episode transcript → <a href= "https://goo.gle/sotr087-transcript">https://goo.gle/sotr087-transcript</a> Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search Console - General]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. Resources: Episode transcript → <a href= "https://goo.gle/sotr087-transcript">https://goo.gle/sotr087-transcript</a> Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search Console - General]]></content:encoded> <enclosure length="62523004" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR087_v3.mp3?dest-id=2027951" /> <itunes:duration>32:30</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. Resources:...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>87</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>A discussion of UX for SEO</title> <itunes:title>A discussion of UX for SEO</itunes:title> <pubDate>Thu, 21 Nov 2024 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[606ed0f8-c360-4860-8ee9-1a2b2b778375]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/a-discussion-of-ux-for-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/d/9/f/4d9f495eedc8615840be95ea3302a6a1/SOTR_-_Grey2x-20241120-0g8j96jg2x.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/c/2/f/6/c2f637bd77fa367840be95ea3302a6a1/_SOTR086__Search_Off_the_Record_-_86th_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. Resources: Episode transcript → <a href= "https://goo.gle/sotr086-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr086-transcript</a> Transcript in Japanese by Rio → <a href= "https://goo.gle/3OOrWpx" target="_blank" rel= "noopener">https://goo.gle/3OOrWpx</a> Rio on X/Twitter → <a href= "https://goo.gle/4eAOjJz" target="_blank" rel= "noopener">https://goo.gle/4eAOjJz</a> Rio on LinkedIn → <a href="https://goo.gle/3OnaHuY" target="_blank" rel= "noopener">https://goo.gle/3OnaHuY</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentra" target="_blank" rel= "noopener">https://goo.gle/SearchCentra</a>l Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. Resources: Episode transcript → <a href= "https://goo.gle/sotr086-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr086-transcript</a> Transcript in Japanese by Rio → <a href= "https://goo.gle/3OOrWpx" target="_blank" rel= "noopener">https://goo.gle/3OOrWpx</a> Rio on X/Twitter → <a href= "https://goo.gle/4eAOjJz" target="_blank" rel= "noopener">https://goo.gle/4eAOjJz</a> Rio on LinkedIn → <a href="https://goo.gle/3OnaHuY" target="_blank" rel= "noopener">https://goo.gle/3OnaHuY</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentra" target="_blank" rel= "noopener">https://goo.gle/SearchCentra</a>l Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="45863469" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR086_v3.mp3?dest-id=2027951" /> <itunes:duration>31:51</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>86</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Understanding how users experience your website</title> <itunes:title>Understanding how users experience your website</itunes:title> <pubDate>Thu, 31 Oct 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bf09fd62-1b74-4184-a904-c2f259d4750c]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/understanding-how-users-experience-your-website]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/a/d/0/9ad03eea116485cce55e3c100dce7605/SOTR_-_Grey2x-20241031-i87mildh2a.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/3/1/b/7/31b7d9ee355be123e55e3c100dce7605/_SOTR085__Episode_85_-_DIY_UXR_-_PLAIN.srt" type="application/srt" /> <description><![CDATA[Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior. Resources: Episode transcript → <a href= "https://goo.gle/sotr085-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr085-transcript</a> Nielsen Norman Group → <a href= "https://goo.gle/3YI3xrq" target="_blank" rel= "noopener">https://goo.gle/3YI3xrq</a> List of UXR methods → <a href= "https://goo.gle/40sI6Ma" target="_blank" rel= "noopener">https://goo.gle/40sI6Ma</a> Iva on LinkedIn → <a href="https://goo.gle/3A7Te6E" target="_blank" rel="noopener">https://goo.gle/3A7Te6E</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior. Resources: Episode transcript → <a href= "https://goo.gle/sotr085-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr085-transcript</a> Nielsen Norman Group → <a href= "https://goo.gle/3YI3xrq" target="_blank" rel= "noopener">https://goo.gle/3YI3xrq</a> List of UXR methods → <a href= "https://goo.gle/40sI6Ma" target="_blank" rel= "noopener">https://goo.gle/40sI6Ma</a> Iva on LinkedIn → <a href="https://goo.gle/3A7Te6E" target="_blank" rel="noopener">https://goo.gle/3A7Te6E</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="53514898" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR085_v5.mp3?dest-id=2027951" /> <itunes:duration>37:10</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>85</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Designing Google Doodles and delightful experiences</title> <itunes:title>Designing Google Doodles and delightful experiences</itunes:title> <pubDate>Thu, 17 Oct 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[ddde0b87-a87c-4f47-b3b3-57d92a284df2]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/designing-google-doodles-and-delightful-experiences]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/6/9/6/16960d3784534dc827a2322813b393ee/SOTR_-_Grey2x-20241016-ums486tnp7.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/5/e/d/a/5edaaf7054cd50d327a2322813b393ee/_SOTR084__Episode_84_-_Doodle_episode_-_Video.docx.srt" type="application/srt" /> <description><![CDATA[What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → <a href= "https://goo.gle/sotr084-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr084-transcript</a> Jessica Yu on LinkedIn → <a href= "https://goo.gle/3BKgSq1" target="_blank" rel= "noopener">https://goo.gle/3BKgSq1</a> Momo's first appearance → <a href= "https://goo.gle/3UbGgeC" target="_blank" rel= "noopener">https://goo.gle/3UbGgeC</a> Submitting an idea for the Google Doodle → <a href= "https://goo.gle/3A04stC" target="_blank" rel= "noopener">https://goo.gle/3A04stC</a> AVIF is now supported by Google → <a href= "https://goo.gle/3NrwhhK" target="_blank" rel= "noopener">https://goo.gle/3NrwhhK</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → <a href= "https://goo.gle/sotr084-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr084-transcript</a> Jessica Yu on LinkedIn → <a href= "https://goo.gle/3BKgSq1" target="_blank" rel= "noopener">https://goo.gle/3BKgSq1</a> Momo's first appearance → <a href= "https://goo.gle/3UbGgeC" target="_blank" rel= "noopener">https://goo.gle/3UbGgeC</a> Submitting an idea for the Google Doodle → <a href= "https://goo.gle/3A04stC" target="_blank" rel= "noopener">https://goo.gle/3A04stC</a> AVIF is now supported by Google → <a href= "https://goo.gle/3NrwhhK" target="_blank" rel= "noopener">https://goo.gle/3NrwhhK</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="44633810" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR084_v2.mp3?dest-id=2027951" /> <itunes:duration>31:00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>84</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Google Search Reliability</title> <itunes:title>Google Search Reliability</itunes:title> <pubDate>Thu, 03 Oct 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[5742990b-f6fe-4c43-9f73-76936f0ae666]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/google-search-reliability]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/d/6/d/cd6df71f56fc1131e55e3c100dce7605/SOTR_-_Grey2x-20241002-ij49mhgmol.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/4/6/9/7/46978bbb8400b74627a2322813b393ee/SOTR083__Search_Off_the_Record_-_83rd_episode_v2.srt" type="application/srt" /> <description><![CDATA[In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. Resources: Episode transcript → <a href="https://goo.gle/sotr083" target="_blank" rel="noopener">https://goo.gle/sotr083</a> SRE handbook → <a href="https://goo.gle/3XSbVUF" target="_blank" rel="noopener">https://goo.gle/3XSbVUF</a> David on LinkedIn → <a href="https://goo.gle/3XQKavR" target="_blank" rel="noopener">https://goo.gle/3XQKavR</a> Ben on LinkedIn → <a href="https://goo.gle/4ewAkEX" target="_blank" rel="noopener">https://goo.gle/4ewAkEX</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. Resources: Episode transcript → <a href="https://goo.gle/sotr083" target="_blank" rel="noopener">https://goo.gle/sotr083</a> SRE handbook → <a href="https://goo.gle/3XSbVUF" target="_blank" rel="noopener">https://goo.gle/3XSbVUF</a> David on LinkedIn → <a href="https://goo.gle/3XQKavR" target="_blank" rel="noopener">https://goo.gle/3XQKavR</a> Ben on LinkedIn → <a href="https://goo.gle/4ewAkEX" target="_blank" rel="noopener">https://goo.gle/4ewAkEX</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="70594716" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR083_v3.mp3?dest-id=2027951" /> <itunes:duration>36:40</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>83</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>How do I know if my SEO is doing a good job?</title> <itunes:title>How do I know if my SEO is doing a good job?</itunes:title> <pubDate>Thu, 19 Sep 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bfab2628-9258-4d59-8bc5-efc8815e145f]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/how-do-i-know-if-my-seo-is-doing-a-good-job]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/4/0/1/240174086909e88027a2322813b393ee/SOTR_-_Grey2x-20240918-z8y0dgp4jq.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/f/1/3/0/f130ca325bb20a38e55e3c100dce7605/SOTR082_Search_Off_the_Record_-_82nd_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned. Resources: Episode transcript → <a href= "https://goo.gle/sotr082-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr082-transcript</a> John's initial LinkedIn Post → <a href= "https://goo.gle/3XNOqfI" target="_blank" rel= "noopener">https://goo.gle/3XNOqfI</a> Erika Varangouli on LinkedIn → <a href= "https://goo.gle/3ZukgiH" target="_blank" rel= "noopener">https://goo.gle/3ZukgiH</a> Erika on X → <a href="https://goo.gle/3XXGBUR" target= "_blank" rel="noopener">https://goo.gle/3XXGBUR</a> Do I Need an SEO? → <a href="https://goo.gle/4dabZUb" target="_blank" rel="noopener">https://goo.gle/4dabZUb</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned. Resources: Episode transcript → <a href= "https://goo.gle/sotr082-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr082-transcript</a> John's initial LinkedIn Post → <a href= "https://goo.gle/3XNOqfI" target="_blank" rel= "noopener">https://goo.gle/3XNOqfI</a> Erika Varangouli on LinkedIn → <a href= "https://goo.gle/3ZukgiH" target="_blank" rel= "noopener">https://goo.gle/3ZukgiH</a> Erika on X → <a href="https://goo.gle/3XXGBUR" target= "_blank" rel="noopener">https://goo.gle/3XXGBUR</a> Do I Need an SEO? → <a href="https://goo.gle/4dabZUb" target="_blank" rel="noopener">https://goo.gle/4dabZUb</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="35795232" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR082_v2-lowres.mp3?dest-id=2027951" /> <itunes:duration>37:17</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,Search Engine Optimization</itunes:keywords> <itunes:subtitle><![CDATA[It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm,...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>82</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let's talk shopping markup</title> <itunes:title>Let's talk shopping markup</itunes:title> <pubDate>Thu, 05 Sep 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[97682301-5d56-4f5c-8634-fbf29859c4cc]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-shopping-markup]]></link> <itunes:image href="https://static.libsyn.com/p/assets/3/5/0/d/350d51afe4ad3ba727a2322813b393ee/SOTR_-_Grey2x-20240903-2p1ot9vavz.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/9/8/5/a/985a5e1d4858cabc27a2322813b393ee/_SOTR081__Search_Off_the_Record_-_81st_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year. Resources: Episode transcript → <a href= "https://goo.gle/sotr081-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr081-transcript</a> Irina Tuduce on LinkedIn → <a href= "https://goo.gle/3Xuiywf" target="_blank" rel= "noopener">https://goo.gle/3Xuiywf</a> Product structured data → <a href= "https://goo.gle/4eaPJus" target="_blank" rel= "noopener">https://goo.gle/4eaPJus</a> Feed spec in Merchant Center → <a href= "https://goo.gle/3Tdl2MU" target="_blank" rel= "noopener">https://goo.gle/3Tdl2MU</a> How to set up Merchant Center account → <a href= "https://goo.gle/4gcSPjq" target="_blank" rel= "noopener">https://goo.gle/4gcSPjq</a> Merchant-level organization markup → <a href= "https://goo.gle/47fvmd2" target="_blank" rel= "noopener">https://goo.gle/47fvmd2</a> Schema.org community on GitHub → <a href= "https://goo.gle/4e7A6E3" target="_blank" rel= "noopener">https://goo.gle/4e7A6E3</a> Variants in Google Search → <a href= "https://goo.gle/4dU4BOc" target="_blank" rel= "noopener">https://goo.gle/4dU4BOc</a> Merchant Listings report in Search Console → <a href= "https://goo.gle/47hlNuu" target="_blank" rel= "noopener">https://goo.gle/47hlNuu</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year. Resources: Episode transcript → <a href= "https://goo.gle/sotr081-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr081-transcript</a> Irina Tuduce on LinkedIn → <a href= "https://goo.gle/3Xuiywf" target="_blank" rel= "noopener">https://goo.gle/3Xuiywf</a> Product structured data → <a href= "https://goo.gle/4eaPJus" target="_blank" rel= "noopener">https://goo.gle/4eaPJus</a> Feed spec in Merchant Center → <a href= "https://goo.gle/3Tdl2MU" target="_blank" rel= "noopener">https://goo.gle/3Tdl2MU</a> How to set up Merchant Center account → <a href= "https://goo.gle/4gcSPjq" target="_blank" rel= "noopener">https://goo.gle/4gcSPjq</a> Merchant-level organization markup → <a href= "https://goo.gle/47fvmd2" target="_blank" rel= "noopener">https://goo.gle/47fvmd2</a> Schema.org community on GitHub → <a href= "https://goo.gle/4e7A6E3" target="_blank" rel= "noopener">https://goo.gle/4e7A6E3</a> Variants in Google Search → <a href= "https://goo.gle/4dU4BOc" target="_blank" rel= "noopener">https://goo.gle/4dU4BOc</a> Merchant Listings report in Search Console → <a href= "https://goo.gle/47hlNuu" target="_blank" rel= "noopener">https://goo.gle/47hlNuu</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="27477907" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR081_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>28:07</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>81</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Working With Search Console API</title> <itunes:title>Working With Search Console API</itunes:title> <pubDate>Thu, 22 Aug 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[0951ee02-1603-4ff1-8e24-a1a4deaaae76]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/working-with-search-console-api]]></link> <podcast:transcript url="https://static.libsyn.com/p/assets/7/a/5/1/7a5121116e865fd7e55e3c100dce7605/_SOTR080_v4__Working_with_SC_API_-_Video.srt" type="application/srt" /> <description><![CDATA[We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community. Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API. Resources: Episode transcript → <a href= "https://goo.gle/sotr080-transcript">https://goo.gle/sotr</a><a href="https://goo.gle/sotr080-transcript" target="_blank" rel="noopener">080-transcript</a> Mihai on X → <a href="https://goo.gle/4dUzL7I" target= "_blank" rel="noopener">https://goo.gle/4dUzL7I</a> Mihai's tools → <a href="https://goo.gle/4dW3yNj" target="_blank" rel="noopener">https://goo.gle/4dW3yNj</a> Mihai's recap of the PE Summit → <a href= "https://goo.gle/4cAKhQ4" target="_blank" rel= "noopener">https://goo.gle/4cAKhQ4</a> Search Central Help Community → <a href= "https://goo.gle/4dUzOAq" target="_blank" rel= "noopener">https://goo.gle/4dUzOAq</a> Intro to Search Console API → <a href="https://goo.gle/3AzkJ8P" target="_blank" rel="noopener">https://goo.gle/3AzkJ8P</a>]]></description> <content:encoded><![CDATA[We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community. Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API. Resources: Episode transcript → <a href= "https://goo.gle/sotr080-transcript">https://goo.gle/sotr</a><a href="https://goo.gle/sotr080-transcript" target="_blank" rel="noopener">080-transcript</a> Mihai on X → <a href="https://goo.gle/4dUzL7I" target= "_blank" rel="noopener">https://goo.gle/4dUzL7I</a> Mihai's tools → <a href="https://goo.gle/4dW3yNj" target="_blank" rel="noopener">https://goo.gle/4dW3yNj</a> Mihai's recap of the PE Summit → <a href= "https://goo.gle/4cAKhQ4" target="_blank" rel= "noopener">https://goo.gle/4cAKhQ4</a> Search Central Help Community → <a href= "https://goo.gle/4dUzOAq" target="_blank" rel= "noopener">https://goo.gle/4dUzOAq</a> Intro to Search Console API → <a href="https://goo.gle/3AzkJ8P" target="_blank" rel="noopener">https://goo.gle/3AzkJ8P</a>]]></content:encoded> <enclosure length="28635794" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR080_v4.mp3?dest-id=2027951" /> <itunes:duration>29:50</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>80</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Crawling smarter, not harder</title> <itunes:title>Crawling smarter, not harder</itunes:title> <pubDate>Thu, 08 Aug 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[b9efaaab-76f6-4c0d-82c0-d75f9f096308]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/crawling-smarter-not-harder]]></link> <podcast:transcript url="https://static.libsyn.com/p/assets/e/9/b/d/e9bd692817c547da27a2322813b393ee/SOTR079.srt" type="application/srt" /> <description><![CDATA[In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. Resources: Episode transcript → <a href= "https://goo.gle/sotr079-transcript">https://goo.gle/sotr079-transcript</a> Gary's post on LinkedIn → <a href= "https://goo.gle/3YAT55q">https://goo.gle/3YAT55q </a> Crawling episode with Dave Smart → <a href= "https://goo.gle/3WShUsf">https://goo.gle/3WShUsf</a> If-Modified-Since → <a href= "https://goo.gle/3ywXvja">https://goo.gle/3ywXvja </a> About the IETF → <a href= "https://goo.gle/3SGVVlo">https://goo.gle/3SGVVlo </a> Robots Exclusion Protocol → <a href= "https://goo.gle/4dgmBSg">https://goo.gle/4dgmBSg </a> Proposal for new kind of chunked transfer → <a href= "https://goo.gle/3AgMF1c">https://goo.gle/3AgMF1c</a> Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. Resources: Episode transcript → <a href= "https://goo.gle/sotr079-transcript">https://goo.gle/sotr079-transcript</a> Gary's post on LinkedIn → <a href= "https://goo.gle/3YAT55q">https://goo.gle/3YAT55q </a> Crawling episode with Dave Smart → <a href= "https://goo.gle/3WShUsf">https://goo.gle/3WShUsf</a> If-Modified-Since → <a href= "https://goo.gle/3ywXvja">https://goo.gle/3ywXvja </a> About the IETF → <a href= "https://goo.gle/3SGVVlo">https://goo.gle/3SGVVlo </a> Robots Exclusion Protocol → <a href= "https://goo.gle/4dgmBSg">https://goo.gle/4dgmBSg </a> Proposal for new kind of chunked transfer → <a href= "https://goo.gle/3AgMF1c">https://goo.gle/3AgMF1c</a> Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="38642192" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR079_v3.mp3?dest-id=2027951" /> <itunes:duration>40:11</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. ...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>79</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Crawling smarter, not harder</title> <itunes:title>Transcript for Crawling smarter, not harder</itunes:title> <pubDate>Thu, 08 Aug 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[c4ff1254-5f0c-40dc-8d46-1a91fb851c04]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-crawling-smarter-not-harder]]></link> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="136200" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR079__Search_Off_the_Record_-_79th_episode_-_Video.docx.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episodeType>full</itunes:episodeType> </item> <item> <title>Internationalization & hreflang</title> <itunes:title>Internationalization & hreflang</itunes:title> <pubDate>Thu, 25 Jul 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bf0d12ee-cb76-424d-b8ff-2add2c448bc5]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/internationalization-hreflang]]></link> <itunes:image href="https://static.libsyn.com/p/assets/b/c/a/6/bca60f5d1abdb17fe55e3c100dce7605/SOTR_-_Grey2x-20240723-cjuvloxckl.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/9/7/6/e/976e9e3bbae67f71e55e3c100dce7605/_SOTR078__Search_Off_the_Record_-_78th_episode_-_Video.srt" type="application/srt" /> <description><![CDATA[Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier. Resources: Episode transcript → <a href= "https://goo.gle/sotr078-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr078-transcript</a> Docs for international and multilingual sites → <a href="https://goo.gle/3WtolAL" target="_blank" rel= "noopener">https://goo.gle/3WtolAL</a> How x-default can help you → <a href= "https://goo.gle/3Y8AdKB" target="_blank" rel= "noopener">https://goo.gle/3Y8AdKB</a> Web Almanac hreflang usage in 2022 → <a href= "https://goo.gle/4bKX2Hv" target="_blank" rel= "noopener">https://goo.gle/4bKX2Hv</a> Hreflang tags generator by Aleyda Solis → <a href= "https://goo.gle/4bVRVEI" target="_blank" rel= "noopener">https://goo.gle/4bVRVEI</a> Merkle Hreflang testing tool → <a href= "https://goo.gle/3WaWbKj" target="_blank" rel= "noopener">https://goo.gle/3WaWbKj</a> Hreflang Builder → <a href="https://goo.gle/4cW8fGi" target="_blank" rel="noopener">https://goo.gle/4cW8fGi</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier. Resources: Episode transcript → <a href= "https://goo.gle/sotr078-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr078-transcript</a> Docs for international and multilingual sites → <a href="https://goo.gle/3WtolAL" target="_blank" rel= "noopener">https://goo.gle/3WtolAL</a> How x-default can help you → <a href= "https://goo.gle/3Y8AdKB" target="_blank" rel= "noopener">https://goo.gle/3Y8AdKB</a> Web Almanac hreflang usage in 2022 → <a href= "https://goo.gle/4bKX2Hv" target="_blank" rel= "noopener">https://goo.gle/4bKX2Hv</a> Hreflang tags generator by Aleyda Solis → <a href= "https://goo.gle/4bVRVEI" target="_blank" rel= "noopener">https://goo.gle/4bVRVEI</a> Merkle Hreflang testing tool → <a href= "https://goo.gle/3WaWbKj" target="_blank" rel= "noopener">https://goo.gle/3WaWbKj</a> Hreflang Builder → <a href="https://goo.gle/4cW8fGi" target="_blank" rel="noopener">https://goo.gle/4cW8fGi</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="55421613" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR078_v3-lowres.mp3?dest-id=2027951" /> <itunes:duration>38:30</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language...]]></itunes:subtitle> <itunes:episode>78</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Rendering JavaScript for Google Search</title> <itunes:title>Rendering JavaScript for Google Search</itunes:title> <pubDate>Thu, 11 Jul 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[9b64dd4e-a1d0-402f-88ac-2361e6d16ff1]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/rendering-javascript-for-google-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/b/b/e/9bbee7bfb492d3f9e55e3c100dce7605/SOTR_-_Grey2x-20240711-wpxmifss4m.png" /> <podcast:transcript url="https://static.libsyn.com/p/assets/f/7/a/2/f7a27c1fdc967e1427a2322813b393ee/_SOTR077__Search_Off_the_Record_-_77th_episode_-_Video-20240711-868vix7tym.srt" type="application/srt" /> <description><![CDATA[In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites. Resources: Episode transcript → <a href= "https://goo.gle/sotr077-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr077-transcript</a> JavaScript SEO basics → <a href= "https://goo.gle/3W0XnjB" target="_blank" rel= "noopener">https://goo.gle/3W0XnjB</a> Fixing search-related JavaScript issues → <a href= "https://goo.gle/3S2bMdY" target="_blank" rel= "noopener">https://goo.gle/3S2bMdY</a> Google I/O 2019 presentation → <a href= "https://goo.gle/4bCdZ6M" target="_blank" rel= "noopener">https://goo.gle/4bCdZ6M</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites. Resources: Episode transcript → <a href= "https://goo.gle/sotr077-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr077-transcript</a> JavaScript SEO basics → <a href= "https://goo.gle/3W0XnjB" target="_blank" rel= "noopener">https://goo.gle/3W0XnjB</a> Fixing search-related JavaScript issues → <a href= "https://goo.gle/3S2bMdY" target="_blank" rel= "noopener">https://goo.gle/3S2bMdY</a> Google I/O 2019 presentation → <a href= "https://goo.gle/4bCdZ6M" target="_blank" rel= "noopener">https://goo.gle/4bCdZ6M</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="36696079" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR077_v2-lowres.mp3?dest-id=2027951" /> <itunes:duration>25:20</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the...]]></itunes:subtitle> <itunes:episode>77</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Inside Search Quality: Using metrics and data science to improve Search</title> <itunes:title>Transcript for Inside Search Quality: Using metrics and data science to improve Search</itunes:title> <pubDate>Thu, 27 Jun 2024 15:20:25 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e7ccacd5-8458-42ad-bf3c-f5f59afa09e5]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-inside-search-quality-using-metrics-and-data-science-to-improve-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/e/4/7/9e47a4f3cf77d03f27a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="68882" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR076__Search_Off_the_Record_-_76th_episode_-_Video.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>76</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Inside Search Quality: Using metrics and data science to improve Search</title> <itunes:title>Inside Search Quality: Using metrics and data science to improve Search</itunes:title> <pubDate>Thu, 27 Jun 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[d8cf57e5-263b-4d8a-9c2e-0d9e1eb0261b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/inside-search-quality-using-metrics-and-data-science-to-improve-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/4/9/8/14982e20694ad983e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: Episode transcript → <a href= "https://goo.gle/sotr076-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr076-transcript</a> BERT paper → <a href="https://goo.gle/3XroKpe" target= "_blank" rel="noopener">https://goo.gle/3XroKpe</a> E-E-A-T for site owners → <a href= "https://goo.gle/4c5E0fQ" target="_blank" rel= "noopener">https://goo.gle/4c5E0fQ</a> Search Quality Rater Guidelines → <a href= "https://goo.gle/3z07OvN" target="_blank" rel= "noopener">https://goo.gle/3z07OvN</a> Improving Search with Rigorous Testing → <a href= "https://goo.gle/45x7OQ0" target="_blank" rel= "noopener">https://goo.gle/45x7OQ0</a> Day in a life of a Search Quality Product Manager → <a href="https://goo.gle/3z087GX" target="_blank" rel= "noopener">https://goo.gle/3z087GX</a> Meet Data Scientists at Google → <a href= "https://goo.gle/3xzZ67c" target="_blank" rel= "noopener">https://goo.gle/3xzZ67c</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: Episode transcript → <a href= "https://goo.gle/sotr076-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr076-transcript</a> BERT paper → <a href="https://goo.gle/3XroKpe" target= "_blank" rel="noopener">https://goo.gle/3XroKpe</a> E-E-A-T for site owners → <a href= "https://goo.gle/4c5E0fQ" target="_blank" rel= "noopener">https://goo.gle/4c5E0fQ</a> Search Quality Rater Guidelines → <a href= "https://goo.gle/3z07OvN" target="_blank" rel= "noopener">https://goo.gle/3z07OvN</a> Improving Search with Rigorous Testing → <a href= "https://goo.gle/45x7OQ0" target="_blank" rel= "noopener">https://goo.gle/45x7OQ0</a> Day in a life of a Search Quality Product Manager → <a href="https://goo.gle/3z087GX" target="_blank" rel= "noopener">https://goo.gle/3z087GX</a> Meet Data Scientists at Google → <a href= "https://goo.gle/3xzZ67c" target="_blank" rel= "noopener">https://goo.gle/3xzZ67c</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="52586305" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR076_v5.mp3?dest-id=2027951" /> <itunes:duration>36:23</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is...]]></itunes:subtitle> <itunes:episode>76</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Cosmic Rays & Crawlers: When Google Search is under the weather</title> <itunes:title>Cosmic Rays & Crawlers: When Google Search is under the weather</itunes:title> <pubDate>Thu, 06 Jun 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[6aad692a-7d25-4510-a142-4b5e645e4279]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/cosmic-rays-crawlers-when-google-search-is-under-the-weather]]></link> <itunes:image href="https://static.libsyn.com/p/assets/0/d/f/b/0dfbcc2d889043a527a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. Resources: Episode transcript → <a href= "https://goo.gle/sotr075-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr075-transcript</a> Google Search Status Dashboard → <a href= "https://goo.gle/3Vcs9pi" target="_blank" rel= "noopener">https://goo.gle/3Vcs9pi</a> Lifecycle of an issue → <a href= "https://goo.gle/3KsgjCe" target="_blank" rel= "noopener">https://goo.gle/3KsgjCe</a> SRE Playbook's chapter on troubleshooting → <a href= "https://goo.gle/3V9NPCj" target="_blank" rel= "noopener">https://goo.gle/3V9NPCj</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General]]></description> <content:encoded><![CDATA[How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. Resources: Episode transcript → <a href= "https://goo.gle/sotr075-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr075-transcript</a> Google Search Status Dashboard → <a href= "https://goo.gle/3Vcs9pi" target="_blank" rel= "noopener">https://goo.gle/3Vcs9pi</a> Lifecycle of an issue → <a href= "https://goo.gle/3KsgjCe" target="_blank" rel= "noopener">https://goo.gle/3KsgjCe</a> SRE Playbook's chapter on troubleshooting → <a href= "https://goo.gle/3V9NPCj" target="_blank" rel= "noopener">https://goo.gle/3V9NPCj</a> Listen to more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General]]></content:encoded> <enclosure length="39599050" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR075_v3-lowres.mp3?dest-id=2027951" /> <itunes:duration>27:24</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate,...]]></itunes:subtitle> <itunes:episode>75</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather</title> <itunes:title>Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather</itunes:title> <pubDate>Thu, 06 Jun 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bf112c87-409b-4f1a-b301-9c6722a4e8d1]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/8/b/7/f8b7e583523360fbe55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="113104" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR075__Search_Off_the_Record_-_75th_episode_-_Video_en_us.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>75</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Building SEO community with office hours</title> <itunes:title>Building SEO community with office hours</itunes:title> <pubDate>Thu, 23 May 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[f7ea3dcd-c7e3-47e1-ae20-2cde1145efc8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/building-seo-community-with-office-hours]]></link> <itunes:image href="https://static.libsyn.com/p/assets/a/9/f/0/a9f0d7a4affdbdace55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → <a href= "https://goo.gle/sotr074-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr074-transcript</a> Join the next Good Signals SEO Office Hours → <a href= "https://goo.gle/4avilfM" target="_blank" rel= "noopener">https://goo.gle/4avilfM</a> Good Signals SEO Office Hours announcements on LinkedIn → <a href="https://goo.gle/450vo7F" target="_blank" rel= "noopener">https://goo.gle/450vo7F</a> Jo Juliana Turnbull on LinkedIn → <a href= "https://goo.gle/4bISYbP" target="_blank" rel= "noopener">https://goo.gle/4bISYbP</a> Jo Juliana Turnbull on X → <a href= "https://goo.gle/44V8xKF" target="_blank" rel= "noopener">https://goo.gle/44V8xKF</a> Mike Chidzey on LinkedIn → <a href= "https://goo.gle/4dSJg7Q" target="_blank" rel= "noopener">https://goo.gle/4dSJg7Q</a> Submit a question for Google SEO Office hours → <a href="https://goo.gle/3K93A7A" target="_blank" rel= "noopener">https://goo.gle/3K93A7A</a> Watch more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Central Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General]]></description> <content:encoded><![CDATA[In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → <a href= "https://goo.gle/sotr074-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr074-transcript</a> Join the next Good Signals SEO Office Hours → <a href= "https://goo.gle/4avilfM" target="_blank" rel= "noopener">https://goo.gle/4avilfM</a> Good Signals SEO Office Hours announcements on LinkedIn → <a href="https://goo.gle/450vo7F" target="_blank" rel= "noopener">https://goo.gle/450vo7F</a> Jo Juliana Turnbull on LinkedIn → <a href= "https://goo.gle/4bISYbP" target="_blank" rel= "noopener">https://goo.gle/4bISYbP</a> Jo Juliana Turnbull on X → <a href= "https://goo.gle/44V8xKF" target="_blank" rel= "noopener">https://goo.gle/44V8xKF</a> Mike Chidzey on LinkedIn → <a href= "https://goo.gle/4dSJg7Q" target="_blank" rel= "noopener">https://goo.gle/4dSJg7Q</a> Submit a question for Google SEO Office hours → <a href="https://goo.gle/3K93A7A" target="_blank" rel= "noopener">https://goo.gle/3K93A7A</a> Watch more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Central Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General]]></content:encoded> <enclosure length="46719168" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR074_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>32:22</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on...]]></itunes:subtitle> <itunes:episode>74</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Building SEO community with office hours</title> <itunes:title>Transcript for Building SEO community with office hours</itunes:title> <pubDate>Thu, 23 May 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[1f326ffb-6a9c-4291-9e4e-b6565341c287]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-building-seo-community-with-office-hours]]></link> <itunes:image href="https://static.libsyn.com/p/assets/a/6/a/e/a6ae0b1c42900b13e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="94754" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR074__Search_Off_the_Record_-_74th_episode_-_Video.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>74</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk Content Decay</title> <itunes:title>Let’s talk Content Decay</itunes:title> <pubDate>Thu, 09 May 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[b29098b8-622b-40a5-8367-101fb343c325]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/what-is-content-decay]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/b/4/b/cb4b1cf3cd8bf12027a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → <a href= "https://goo.gle/sotr073-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr073-transcript</a> Crypto redirects → <a href="https://goo.gle/4dq7Ywe" target="_blank" rel="noopener">https://goo.gle/4dq7Ywe</a> Outdated blog post on traffic drops → <a href= "https://goo.gle/3y8UNQd" target="_blank" rel= "noopener">https://goo.gle/3y8UNQd</a> Mobile-Testing Tool blog post → <a href= "https://goo.gle/4bsCJ1Q" target="_blank" rel= "noopener">https://goo.gle/4bsCJ1Q</a> Structured Data Tool landing page → <a href= "https://goo.gle/4bvZ8Lw" target="_blank" rel= "noopener">https://goo.gle/4bvZ8Lw</a> Watch more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Central Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → <a href= "https://goo.gle/sotr073-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr073-transcript</a> Crypto redirects → <a href="https://goo.gle/4dq7Ywe" target="_blank" rel="noopener">https://goo.gle/4dq7Ywe</a> Outdated blog post on traffic drops → <a href= "https://goo.gle/3y8UNQd" target="_blank" rel= "noopener">https://goo.gle/3y8UNQd</a> Mobile-Testing Tool blog post → <a href= "https://goo.gle/4bsCJ1Q" target="_blank" rel= "noopener">https://goo.gle/4bsCJ1Q</a> Structured Data Tool landing page → <a href= "https://goo.gle/4bvZ8Lw" target="_blank" rel= "noopener">https://goo.gle/4bvZ8Lw</a> Watch more Search Off the Record → <a href= "https://goo.gle/sotr-yt" target="_blank" rel= "noopener">https://goo.gle/sotr-yt</a> Subscribe to Google Search Central Channel → <a href= "https://goo.gle/SearchCentral" target="_blank" rel= "noopener">https://goo.gle/SearchCentral</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="48159600" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR073_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>33:27</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users...]]></itunes:subtitle> <itunes:episode>73</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s talk Content Decay</title> <itunes:title>Transcript for Let’s talk Content Decay</itunes:title> <pubDate>Thu, 09 May 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[78c1a04c-9394-41dc-87f5-912f1be33e73]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-what-is-content-decay]]></link> <itunes:image href="https://static.libsyn.com/p/assets/0/3/4/a/034a28cc33ac58d627a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="154542" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR073__Search_Off_the_Record_-_73rd_episode_-_Video.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>73</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Gemini for Social Posts: Game Edition</title> <itunes:title>Gemini for Social Posts: Game Edition</itunes:title> <pubDate>Thu, 25 Apr 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[962ef294-5c1d-4b79-8922-0bcec274ab52]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/gemini-for-social-posts-game-edition]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/3/b/a/93ba37da7fddce4688c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. Resources: Episode transcript → <a href= "https://goo.gle/sotr072-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr072-transcript</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> rel=prev/next isn't a signal → <a href= "https://goo.gle/4aIWz8F" target="_blank" rel= "noopener">https://goo.gle/4aIWz8F</a> Managing Multi-Regional Sites → <a href= "https://goo.gle/3J3u5e9" target="_blank" rel= "noopener">https://goo.gle/3J3u5e9</a> Bubble chart analysis → <a href= "https://goo.gle/49q9VW8" target="_blank" rel= "noopener">https://goo.gle/49q9VW8</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. Resources: Episode transcript → <a href= "https://goo.gle/sotr072-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr072-transcript</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> rel=prev/next isn't a signal → <a href= "https://goo.gle/4aIWz8F" target="_blank" rel= "noopener">https://goo.gle/4aIWz8F</a> Managing Multi-Regional Sites → <a href= "https://goo.gle/3J3u5e9" target="_blank" rel= "noopener">https://goo.gle/3J3u5e9</a> Bubble chart analysis → <a href= "https://goo.gle/49q9VW8" target="_blank" rel= "noopener">https://goo.gle/49q9VW8</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="46993129" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR071_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>32:24</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess...]]></itunes:subtitle> <itunes:episode>72</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Gemini for Social Posts: Game Edition</title> <itunes:title>Transcript for Gemini for Social Posts: Game Edition</itunes:title> <pubDate>Thu, 25 Apr 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[3017f598-ce1d-4eff-8ad4-78d01e090e6e]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-gemini-for-social-posts-game-edition]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/e/f/d/9efdc6c94bba13dbe5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="155652" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR072__Search_Off_the_Record_-_72nd_episode_-_Video.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>72</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Deciphering INP and Core Web Vitals</title> <itunes:title>Deciphering INP and Core Web Vitals</itunes:title> <pubDate>Thu, 28 Mar 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[61ad7ac9-0bea-49e9-9e09-adb933de4fd8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/deciphering-inp-and-core-web-vitals]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/2/d/0/72d0cbfc82dc23b588c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → <a href= "https://goo.gle/sotr071-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr071-transcript </a> Introducing INP to Core Web Vitals → <a href= "https://goo.gle/4ar2UW6" target="_blank" rel= "noopener">https://goo.gle/4ar2UW6</a> Page Experience & Google Search → <a href= "https://goo.gle/49cEWgm" target="_blank" rel= "noopener">https://goo.gle/49cEWgm</a> Rick on X (formerly Twitter)→ <a href= "https://goo.gle/3PCe4ze" target="_blank" rel= "noopener">https://goo.gle/3PCe4ze </a> Core Web Vitals on Stack Overflow → <a href= "https://goo.gle/4awMqvw" target="_blank" rel= "noopener">https://goo.gle/4awMqvw</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → <a href= "https://goo.gle/sotr071-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr071-transcript </a> Introducing INP to Core Web Vitals → <a href= "https://goo.gle/4ar2UW6" target="_blank" rel= "noopener">https://goo.gle/4ar2UW6</a> Page Experience & Google Search → <a href= "https://goo.gle/49cEWgm" target="_blank" rel= "noopener">https://goo.gle/49cEWgm</a> Rick on X (formerly Twitter)→ <a href= "https://goo.gle/3PCe4ze" target="_blank" rel= "noopener">https://goo.gle/3PCe4ze </a> Core Web Vitals on Stack Overflow → <a href= "https://goo.gle/4awMqvw" target="_blank" rel= "noopener">https://goo.gle/4awMqvw</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,]]></content:encoded> <enclosure length="51560115" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR072_v2-lowres.mp3?dest-id=2027951" /> <itunes:duration>35:49</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>ct,searchofftherecord,prprsearchrelations,gdsyes,purposesolve,typesotrpodcastpostproducedvideo</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than...]]></itunes:subtitle> <itunes:episode>71</itunes:episode> <itunes:episodeType>full</itunes:episodeType> </item> <item> <title>Transcript for Deciphering INP and Core Web Vitals</title> <itunes:title>Transcript for Deciphering INP and Core Web Vitals</itunes:title> <pubDate>Thu, 28 Mar 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[99d477c1-4c91-4829-9bb8-44165f407e6f]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-deciphering-inp-and-core-web-vitals]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/1/4/e/c14e2fddedfaae13e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="124723" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR071__Search_Off_the_Record_-_71st_episode__en-us.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>71</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>What is a web crawler, really?</title> <itunes:title>What is a web crawler, really?</itunes:title> <pubDate>Thu, 14 Mar 2024 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[1d3a8928-40c8-4c72-9580-5f9ae2af47a8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/what-is-a-web-crawler-really]]></link> <itunes:image href="https://static.libsyn.com/p/assets/6/3/4/a/634a6f34cac77d2488c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → <a href= "https://goo.gle/sotr070-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr070-transcript </a> Managing your crawl budget → <a href= "https://goo.gle/3IzRZxl" target="_blank" rel= "noopener">https://goo.gle/3IzRZxl</a> Dave Smart on LinkedIn → <a href= "https://goo.gle/3wPSuRA" target="_blank" rel= "noopener">https://goo.gle/3wPSuRA</a> Tame the Bots → <a href="https://goo.gle/4cfCQ1P" target="_blank" rel="noopener">https://goo.gle/4cfCQ1P</a> Search Central Help Forum → <a href= "https://goo.gle/sc-forum" target="_blank" rel= "noopener">https://goo.gle/sc-forum</a> Indexing API docs → <a href="https://goo.gle/3v8yVU0" target="_blank" rel="noopener">https://goo.gle/3v8yVU0</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → <a href= "https://goo.gle/sotr070-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr070-transcript </a> Managing your crawl budget → <a href= "https://goo.gle/3IzRZxl" target="_blank" rel= "noopener">https://goo.gle/3IzRZxl</a> Dave Smart on LinkedIn → <a href= "https://goo.gle/3wPSuRA" target="_blank" rel= "noopener">https://goo.gle/3wPSuRA</a> Tame the Bots → <a href="https://goo.gle/4cfCQ1P" target="_blank" rel="noopener">https://goo.gle/4cfCQ1P</a> Search Central Help Forum → <a href= "https://goo.gle/sc-forum" target="_blank" rel= "noopener">https://goo.gle/sc-forum</a> Indexing API docs → <a href="https://goo.gle/3v8yVU0" target="_blank" rel="noopener">https://goo.gle/3v8yVU0</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record]]></content:encoded> <enclosure length="43556788" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR070_v3-lowres.mp3?dest-id=2027951" /> <itunes:duration>30:05</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>type,ct,crawling,webdeveloper,SEObestpractices,searchofftherecord,technicalSEO,productexperts,prprsearchrelations,gdsyes,seocommunity,seoproductexperts,seoforums,googlebotexplained,googlebotanatomy,crawlingdeepdive,whatiswebcrawler,davesmart</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO...]]></itunes:subtitle> <itunes:episode>70</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for What is a web crawler, really?</title> <itunes:title>Transcript for What is a web crawler, really?</itunes:title> <pubDate>Thu, 14 Mar 2024 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[1629bab9-d1a6-485f-b51f-0bfc8cbb5dac]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-what-is-a-web-crawler-really]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/2/b/e/c2bee4b4c7b7895d88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="135803" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR070__Search_Off_the_Record_-_70th_episode_-_Video_en_us.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>70</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Search Central Product Experts</title> <itunes:title>Search Central Product Experts</itunes:title> <pubDate>Wed, 21 Feb 2024 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[b670eb98-5a5d-4926-a2c1-0890202561c3]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/search-central-product-experts]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/e/b/4/7eb4edacfea92ae388c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → <a href= "https://goo.gle/sotr069-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr069-transcript</a> Search Central help community → <a href= "https://goo.gle/3sViTv3" target="_blank" rel= "noopener">https://goo.gle/3sViTv3</a> Product Expert program → <a href= "https://goo.gle/3SL6jrI" target="_blank" rel= "noopener">https://goo.gle/3SL6jrI</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → <a href= "https://goo.gle/sotr069-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr069-transcript</a> Search Central help community → <a href= "https://goo.gle/3sViTv3" target="_blank" rel= "noopener">https://goo.gle/3sViTv3</a> Product Expert program → <a href= "https://goo.gle/3SL6jrI" target="_blank" rel= "noopener">https://goo.gle/3SL6jrI</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;]]></content:encoded> <enclosure length="34680184" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR069_v5-lowres.mp3?dest-id=2027951" /> <itunes:duration>23:57</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>type,ct,searchconsole,searchofftherecord,communityforum,productexperts,searchcentral,prprsearchrelations,gdsyes,sotrpodcast,seocommunity</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that...]]></itunes:subtitle> <itunes:episode>69</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Search Central Product Experts</title> <itunes:title>Transcript for Search Central Product Experts</itunes:title> <pubDate>Wed, 21 Feb 2024 13:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[1cf200bb-bc17-4562-ba5d-cc58d7022567]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-search-central-product-experts]]></link> <itunes:image href="https://static.libsyn.com/p/assets/5/a/6/d/5a6d25f0dfea5687e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="107198" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR069__Search_Off_the_Record_-_69th_episode_-_Video_en_us.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>69</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Rewriting the SEO Starter Guide</title> <itunes:title>Rewriting the SEO Starter Guide</itunes:title> <pubDate>Thu, 25 Jan 2024 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[f70ba30e-6805-4a04-bd7b-94bbae42764b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/rewriting-the-seo-starter-guide]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/1/6/1/416104b8926be10188c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → <a href= "https://goo.gle/sotr068-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr068-transcript</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> SEO Starter Guide: What’s all the drama? → <a href= "https://goo.gle/4b6ZLMq" target="_blank" rel= "noopener">https://goo.gle/4b6ZLMq</a> Let’s pick a domain name → <a href= "https://goo.gle/3tezc6t" target="_blank" rel= "noopener">https://goo.gle/3tezc6t</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,]]></description> <content:encoded><![CDATA[The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → <a href= "https://goo.gle/sotr068-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr068-transcript</a> SEO Starter Guide → <a href= "https://goo.gle/42alrmy" target="_blank" rel= "noopener">https://goo.gle/42alrmy</a> SEO Starter Guide: What’s all the drama? → <a href= "https://goo.gle/4b6ZLMq" target="_blank" rel= "noopener">https://goo.gle/4b6ZLMq</a> Let’s pick a domain name → <a href= "https://goo.gle/3tezc6t" target="_blank" rel= "noopener">https://goo.gle/3tezc6t</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,]]></content:encoded> <enclosure length="36753897" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR068_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>25:24</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>type,ct,developers,SearchEngineOptimization,googlesearch,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,googlesearchcentral,seostarterguide,prprsearchrelations,gdsyes,sotr</itunes:keywords> <itunes:subtitle><![CDATA[The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant,...]]></itunes:subtitle> <itunes:episode>68</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Rewriting the SEO Starter Guide</title> <itunes:title>Transcript for Rewriting the SEO Starter Guide</itunes:title> <pubDate>Thu, 25 Jan 2024 13:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[f3f8deb1-7da6-4b3d-8ff4-3334c5d88060]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-rewriting-the-seo-starter-guide]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/5/b/7/e5b7f9e7034c0cc2e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="79800" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/_SOTR068__Search_Off_the_Record_-_68th_episode_-_Video_en_us.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>68</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>2023: Year in review</title> <itunes:title>2023: Year in review</itunes:title> <pubDate>Thu, 21 Dec 2023 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[ce6942b3-d66f-4580-be05-3eff52b2e074]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/2023-year-in-review]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/f/6/d/1f6dbd6f761d167be5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → <a href= "https://goo.gle/sotr067-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr067-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → <a href= "https://goo.gle/sotr067-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr067-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="52635387" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR067_v2-lowres.mp3?dest-id=2027951" /> <itunes:duration>36:32</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SearchEngineOptimization,robotstxt,searchofftherecord,corewebvitals,pageloadingtime,googlesearchcentral,googlesearchteam,requestfilesize,titlingwebsites,websitetitles,firstinputdelay,interactiontonextpane,optimizeforusers</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements...]]></itunes:subtitle> <itunes:episode>67</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for 2023: Year in review</title> <itunes:title>Transcript for 2023: Year in review</itunes:title> <pubDate>Thu, 21 Dec 2023 13:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[0c128c47-ca40-4fe7-a40a-e5c2f6825c29]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-2023-year-in-review]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/c/7/b/2c7bcf1f638f8071e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="94295" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_67th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:episode>67</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Which aspect of my site should I focus on?</title> <itunes:title>Which aspect of my site should I focus on?</itunes:title> <pubDate>Tue, 21 Nov 2023 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[29a367bf-7ac8-48e9-bb30-fcfa3943b2c4]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/which-aspect-of-my-site-should-i-focus-on]]></link> <itunes:image href="https://static.libsyn.com/p/assets/5/0/7/f/507f3a0ba7b424b0e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → <a href= "https://goo.gle/sotr066-transcript">https://goo.gle/sotr066-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → <a href= "https://goo.gle/sotr066-transcript">https://goo.gle/sotr066-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="40407343" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR066_v3-lowres.mp3?dest-id=2027951" /> <itunes:duration>27:53</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,SearchEngineOptimization,webmastertools,webdevelopers,googlesearch,searchconsole,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,googlesearchcentral,sotr,websiteowner,webowners</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>66</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Which aspect of my site should I focus on?</title> <itunes:title>Transcript for Which aspect of my site should I focus on? </itunes:title> <pubDate>Tue, 21 Nov 2023 13:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[c4496fff-573c-42bd-bcf0-7325118f5361]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-which-aspect-of-my-site-should-i-focus-on]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/f/2/8/4f2879698da4a36f88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="158926" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_66th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>66</itunes:episode> <itunes:episodeType>full</itunes:episodeType> </item> <item> <title>Features and deprecations on Steve</title> <itunes:title>Features and deprecations on Steve</itunes:title> <pubDate>Tue, 07 Nov 2023 14:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[acd1145a-5ec1-44b8-957f-ee1d9e4828fb]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/features-and-deprecations-on-steve]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/b/f/8/ebf844714d87dc69e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → <a href= "https://goo.gle/sotr065-transcript">https://goo.gle/sotr065-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → <a href= "https://goo.gle/sotr065-transcript">https://goo.gle/sotr065-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="31634608" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR065_v4-lowres.mp3?dest-id=2027951" /> <itunes:duration>21:52</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,googlesearch,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,googlesearchcentral,sotr,updatinggooglesearch,googlesearchnewfeatures,addingfeaturestosearch</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>65</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Features and deprecations on Steve</title> <itunes:title>Transcript for Features and deprecations on Steve</itunes:title> <pubDate>Tue, 07 Nov 2023 13:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[6b48f348-5301-45ce-aa7b-1530bf96f163]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-features-and-deprecations-on-steve]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/3/6/b/436bf69db14310ed16c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="143206" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_65th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>65</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>The effect of quality on Search</title> <itunes:title>The effect of quality on Search</itunes:title> <pubDate>Tue, 19 Sep 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[724fd2ae-f948-4e09-b375-85f8da6402e4]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/the-effect-of-quality-on-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/2/e/2/d2e29a6d142954075f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → <a href="https://goo.gle/sotr064-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr064-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → <a href="https://goo.gle/sotr064-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr064-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="30091378" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR064-v4.mp3?dest-id=2027951" /> <itunes:duration>20:45</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchalgorithm,searchupdates,rankingupdates,crawlscheduler</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>64</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for The effect of quality on Search</title> <itunes:title>Transcript for The effect of quality on search</itunes:title> <pubDate>Tue, 19 Sep 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e628563b-bdb7-419e-901e-14b3358b6175]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-the-effect-of-quality-on-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/d/7/9/dd79dfbd124417d4e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="151263" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_64th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchalgorithm,searchupdates,rankingupdates</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>64</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let's talk ranking updates</title> <itunes:title>Let's talk ranking updates</itunes:title> <pubDate>Tue, 22 Aug 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[88548463-8ec8-4252-9655-e2150c0ca475]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/help-the-algorithm-has-been-updated]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/1/1/6/4116f026e4605e1b16c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr063-transcript">https://goo.gle/sotr063-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr063-transcript">https://goo.gle/sotr063-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="49119900" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR063-v3-lowres.mp3?dest-id=2027951" /> <itunes:duration>34:02</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchalgorithm,searchupdates,rankingupdates</itunes:keywords> <itunes:subtitle><![CDATA[The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>63</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let's talk ranking updates</title> <itunes:title>Transcript for Let's talk ranking updates</itunes:title> <pubDate>Tue, 22 Aug 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[d5124a00-30d7-46d7-8b62-7b5117fe600a]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-help-the-algorithm-has-been-updated]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/d/3/c/1d3c6d3492db8c6d88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="91209" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_63rd_episode_.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchalgorithm,searchupdates,rankingupdates</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>63</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s pick a domain name</title> <itunes:title> Let’s pick a domain name</itunes:title> <pubDate>Thu, 20 Jul 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[520b04d6-9da3-4ef2-9187-bab3bc2b994b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/-lets-pick-a-domain-name]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/7/0/b/f70b43ea45d973c2e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr062-transcript">https://goo.gle/sotr062-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr062-transcript">https://goo.gle/sotr062-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="64299129" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR062_v4.mp3?dest-id=2027951" /> <itunes:duration>26:42</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,topleveldomains,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr</itunes:keywords> <itunes:subtitle><![CDATA[A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>62</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s pick a domain name</title> <itunes:title>Transcript for Let’s pick a domain name</itunes:title> <pubDate>Thu, 20 Jul 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[307bc1e1-6809-448c-bf20-bebcff789568]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-pick-a-domain-name]]></link> <itunes:image href="https://static.libsyn.com/p/assets/0/9/7/7/09771a4f44c138575f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="197752" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_62nd_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,topleveldomains,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>62</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Why is my site not indexed?</title> <itunes:title>Why is my site not indexed? </itunes:title> <pubDate>Thu, 22 Jun 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[da91165a-06c9-401f-9163-d9336d9eebc8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/why-is-my-site-not-indexed]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/7/f/1/27f110b8e27799c0a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed. Resources: Episode transcript → <a href= "https://goo.gle/sotr061-transcript">https://goo.gle/sotr061-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed. Resources: Episode transcript → <a href= "https://goo.gle/sotr061-transcript">https://goo.gle/sotr061-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="65822655" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR061_v3.mp3?dest-id=2027951" /> <itunes:duration>27:21</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,indexed,indexing,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchconsole,googlesearchcentral,searchpodcast,searchcentral,sotr,whyisntmywebsiteindexed</itunes:keywords> <itunes:subtitle><![CDATA[Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>61</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Why is my site not indexed? </title> <itunes:title>Transcript for Why is my site not indexed? </itunes:title> <pubDate>Thu, 22 Jun 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[49248c82-df7a-402a-b074-107a213d1247]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-why-is-my-site-not-indexed]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/4/3/1/c4310613cc4a4643a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="308415" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_61st_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,indexed,indexing,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,googlesearchconsole,googlesearchcentral,searchpodcast,sotr,whyisntmywebsiteindexed</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>61</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Q&A: You asked on Linkedin, we answered in here</title> <itunes:title>Q&A: You asked on Linkedin, we answered in here</itunes:title> <pubDate>Tue, 30 May 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[66072639-2c98-42d7-abc0-e6f1ba55a17e]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/qayou-asked-on-linkedin-we-answered-in-here]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/1/b/f/41bfff429c9ca5c988c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years. Resources: Episode transcript → <a href= "https://goo.gle/sotr060-transcript">https://goo.gle/sotr060-transcript</a> Check out the Google Search Centra YouTube channel → <a href= "https://goo.gle/43lCh1h">https://goo.gle/43lCh1h</a> Check out the Google Search Central blog → <a href= "https://goo.gle/3CJW3sH">https://goo.gle/3CJW3sH</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google’s to what the team has learned from the billions of search queries it’s received over the years. Resources: Episode transcript → <a href= "https://goo.gle/sotr060-transcript">https://goo.gle/sotr060-transcript</a> Check out the Google Search Centra YouTube channel → <a href= "https://goo.gle/43lCh1h">https://goo.gle/43lCh1h</a> Check out the Google Search Central blog → <a href= "https://goo.gle/3CJW3sH">https://goo.gle/3CJW3sH</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="65261011" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR060_v3.mp3?dest-id=2027951" /> <itunes:duration>27:08</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,seoqa,googlesearchqa</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>60</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Q&A: You asked on Linkedin, we answered in here</title> <itunes:title>Transcript for Q&A: You asked on Linkedin, we answered in here</itunes:title> <pubDate>Tue, 30 May 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[8a3d79b1-47e3-41f1-83d2-85eae2915713]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-qayou-asked-on-linkedin-we-answered-in-here]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/4/1/9/d419062d60a202bcbafc7308ab683e82/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="180536" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_60th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,seoqa,googlesearchqa</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>60</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Staging and launching a site</title> <itunes:title>Staging and launching a site</itunes:title> <pubDate>Wed, 05 Apr 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[3f69ce2d-7bff-420d-befb-fee1eb281723]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/staging-and-launching-a-site]]></link> <itunes:image href="https://static.libsyn.com/p/assets/a/a/3/0/aa304958aa05356116c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out! Resources: Episode transcript → <a href= "https://goo.gle/sotr059-transcript">https://goo.gle/sotr059-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out! Resources: Episode transcript → <a href= "https://goo.gle/sotr059-transcript">https://goo.gle/sotr059-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="62507866" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR059_v3.mp3?dest-id=2027951" /> <itunes:duration>25:59</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,sitestages,launchwebsite,sitelaunch</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>59</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Staging and launching a site</title> <itunes:title>Transcript for Staging and launching a site</itunes:title> <pubDate>Wed, 05 Apr 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[326b24de-a748-4d2e-9eec-04e8addf6ac4]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-staging-and-launching-a-site]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/0/3/e/903e4342fb12081fe55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="125797" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_59th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,sitestages,launchwebsite,sitelaunch</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>59</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>JavaScript at Google</title> <itunes:title>JavaScript at Google</itunes:title> <pubDate>Thu, 23 Mar 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[496f6687-2625-4d2b-bef6-2c70357d34d1]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/javascript-at-google]]></link> <itunes:image href="https://static.libsyn.com/p/assets/3/1/9/0/31906250e4079c1940be95ea3302a6a1/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #JavaScript]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #JavaScript]]></content:encoded> <enclosure length="82334596" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR058_v2.mp3?dest-id=2027951" /> <itunes:duration>34:16</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>javascript,developers,webmasters,webdevelopers,TypeScript,programminglanguages,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>58</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for JavaScript at Google</title> <itunes:title>Transcript for JavaScript at Google</itunes:title> <pubDate>Thu, 23 Mar 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[fe9b3b7b-7753-4a1a-a7e1-3b9b88cf2118]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-javascript-at-google]]></link> <itunes:image href="https://static.libsyn.com/p/assets/6/4/f/c/64fc135850ac3b85a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="90747" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_58th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>javascript,developers,webmasters,webdevelopers,TypeScript,programminglanguages,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>58</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Search and Open Source</title> <itunes:title>Search and Open Source</itunes:title> <pubDate>Wed, 08 Mar 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[62f38ff4-a7f6-4e2e-bb41-6fffbc16cd20]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/search-and-open-source]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/9/1/d/f91d2c54e9be31c016c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode! Resources: Episode transcript →<a href= "https://goo.gle/sotr057-transcript">https://goo.gle/sotr057-transcript</a> Find us on Twitter → <a href= "https://goo.gle/3JgUSEB">https://goo.gle/3JgUSEB</a> Edu Pereda on Twitter → <a href= "https://goo.gle/3ZntryE">https://goo.gle/3ZntryE</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #Opensource ]]></description> <content:encoded><![CDATA[On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode! Resources: Episode transcript →<a href= "https://goo.gle/sotr057-transcript">https://goo.gle/sotr057-transcript</a> Find us on Twitter → <a href= "https://goo.gle/3JgUSEB">https://goo.gle/3JgUSEB</a> Edu Pereda on Twitter → <a href= "https://goo.gle/3ZntryE">https://goo.gle/3ZntryE</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #Opensource ]]></content:encoded> <enclosure length="67540732" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR057_v3.mp3?dest-id=2027951" /> <itunes:duration>28:04</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,opensource,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,opensourceprojects</itunes:keywords> <itunes:subtitle><![CDATA[On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>57</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Search and Open Source</title> <itunes:title>Transcript for Search and Open Source</itunes:title> <pubDate>Wed, 08 Mar 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[9b2c2090-a4a1-42b2-a337-745e1488a8ad]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-search-and-open-source]]></link> <itunes:image href="https://static.libsyn.com/p/assets/9/4/0/e/940e5739647796625f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="133569" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_57th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,opensource,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,opensourceprojects</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>57</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Site moves: Are they getting any easier?</title> <itunes:title>Site moves: Are they getting any easier? </itunes:title> <pubDate>Thu, 23 Feb 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[dba25239-2140-4d50-b5d3-fce2764ecaf1]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/site-moves-are-they-getting-any-easier]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/e/8/8/8e8824061b4c9ef3e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more. Episode transcript → <a href= "https://goo.gle/sotr056-transcript">https://goo.gle/sotr056-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></description> <content:encoded><![CDATA[With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more. Episode transcript → <a href= "https://goo.gle/sotr056-transcript">https://goo.gle/sotr056-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="71724290" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR056_v4.mp3?dest-id=2027951" /> <itunes:duration>29:48</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>sitemoves,domainchanges,websitemigration,benefitsofmovingwebsite,urlchanges,differenttypesofsitemoves,whataresitemoves,whathappenswhenyoumoveyourwebsite</itunes:keywords> <itunes:subtitle><![CDATA[With the right resources, site moves or domain changes don’t have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves,...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>56</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Site moves: Are they getting any easier? </title> <itunes:title>Transcript for Site moves: Are they getting any easier? </itunes:title> <pubDate>Thu, 23 Feb 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[7ec29488-d5fc-4878-8d98-cb3a296d932d]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-site-moves-are-they-getting-any-easier]]></link> <itunes:image href="https://static.libsyn.com/p/assets/3/7/8/f/378f5232f31b1a5b40be95ea3302a6a1/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="140779" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_56th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>sitemoves,domainchanges,websitemigration,benefitsofmovingwebsite,urlchanges,differenttypesofsitemoves,whataresitemoves,whathappenswhenyoumoveyourwebsite</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>56</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Search Console Help Center</title> <itunes:title>Search Console Help Center</itunes:title> <pubDate>Thu, 12 Jan 2023 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[c6f30400-e56c-45d3-b5c9-9101f451d2c8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/search-console-help-center]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/6/7/3/e673aebd7e00dd3d5f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr053-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr053-transcript</a> Search Console Help Center → <a href="https://goo.gle/3k34NU5">https://goo.gle/3k34NU5</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr053-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr053-transcript</a> Search Console Help Center → <a href="https://goo.gle/3k34NU5">https://goo.gle/3k34NU5</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="69485559" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR053_v3.mp3?dest-id=2027951" /> <itunes:duration>36:07</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,searchconsole,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchconsolehelpcenter,googlesearchdocuments,googlesearchfeedback</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>55</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Search Console Help Center</title> <itunes:title>Transcript for Search Console Help Center</itunes:title> <pubDate>Thu, 12 Jan 2023 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[cd66bf60-f72d-45aa-8e12-67f80969cea8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-search-console-help-center-0]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/9/b/f/d9bf1ce204be5b3d88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="93614" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_55th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdeveloper,googlesearch,seopodcast,searchconsole,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchconsolehelpcenter,googlesearchdocuments,googlesearchfeedback</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>55</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Year in review 2022</title> <itunes:title>Year in review 2022</itunes:title> <pubDate>Thu, 22 Dec 2022 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[692a0381-a716-453d-8251-e9d6b5677f64]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/year-in-review-2022]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/f/f/f/cfff4a17e14f0e7188c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → <a href= "https://goo.gle/sotr055-transcript">https://goo.gle/sotr055-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → <a href= "https://goo.gle/sotr055-transcript">https://goo.gle/sotr055-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="47827837" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR055_v2.mp3?dest-id=2027951" /> <itunes:duration>24:50</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,yearinreview2022searchcentral,2022seo,searchin2022,searchdevelopers2022recap</itunes:keywords> <itunes:subtitle><![CDATA[John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript →...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>54</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Year in review 2022</title> <itunes:title>Transcript for Year in review 2022</itunes:title> <pubDate>Thu, 22 Dec 2022 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[ec24db02-682c-425a-8c72-cb94738d91ec]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-year-in-review-2022]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/9/e/6/29e69ee0ff4685a0a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="119571" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_54th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,yearinreview2022searchcentral,2022seo,searchin2022,searchdevelopers2022recap</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>54</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Search Status Dashboard</title> <itunes:title>Search Status Dashboard </itunes:title> <pubDate>Wed, 14 Dec 2022 17:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[4b87d40d-3e42-476f-8e94-567314842e23]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/search-status-dashboard]]></link> <itunes:image href="https://static.libsyn.com/p/assets/0/0/f/4/00f4ef1819b9920027a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → <a href= "https://goo.gle/sotr054-transcript">https://goo.gle/sotr054-transcript</a> Status Dashboard → <a href="https://goo.gle/3Wt80KL">https://goo.gle/3Wt80KL</a> How To Use the Dashboard → <a href="https://goo.gle/3HvwHls">https://goo.gle/3HvwHls</a> Blog: When indexing goes wrong (2019) → <a href="https://goo.gle/3HvwHls">https://goo.gle/3HvwHls</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → <a href= "https://goo.gle/sotr054-transcript">https://goo.gle/sotr054-transcript</a> Status Dashboard → <a href="https://goo.gle/3Wt80KL">https://goo.gle/3Wt80KL</a> How To Use the Dashboard → <a href="https://goo.gle/3HvwHls">https://goo.gle/3HvwHls</a> Blog: When indexing goes wrong (2019) → <a href="https://goo.gle/3HvwHls">https://goo.gle/3HvwHls</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="46176535" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR054_v3.mp3?dest-id=2027951" /> <itunes:duration>23:58</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchstatusdashboard,googlesearchstatus,googlesearchincidentreports</itunes:keywords> <itunes:subtitle><![CDATA[On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>53</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Search Status Dashboard </title> <itunes:title>Transcript for Search Status Dashboard </itunes:title> <pubDate>Wed, 14 Dec 2022 16:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[de336c70-261c-4bae-a467-9947afea2920]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-search-status-dashboard-1]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/9/0/b/d90baec46f4d08fb5f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="107264" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_53rd_episode_1.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchstatusdashboard,googlesearchstatus,googlesearchincidentreports</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>53</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>From journalism to SEO with Jennifer Slegg</title> <itunes:title>From journalism to SEO with Jennifer Slegg</itunes:title> <pubDate>Wed, 30 Nov 2022 13:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[24dfbdd8-8bbf-44b4-a2ab-ef49e87bdd6a]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/from-journalism-to-seo-with-jennifer-slegg]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/7/3/a/d73a8bde0b8d312c88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → <a href= "https://goo.gle/sotr051-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr051-transcript</a> Jennifer on Twitter → <a href="https://goo.gle/3OKwNad">https://goo.gle/3OKwNad</a> Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → <a href= "https://goo.gle/3OKwNad">https://goo.gle/3OKwNad</a> The SEM Post → <a href= "https://goo.gle/3UjqMm9">https://goo.gle/3UjqMm9</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → <a href= "https://goo.gle/sotr051-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr051-transcript</a> Jennifer on Twitter → <a href="https://goo.gle/3OKwNad">https://goo.gle/3OKwNad</a> Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → <a href= "https://goo.gle/3OKwNad">https://goo.gle/3OKwNad</a> The SEM Post → <a href= "https://goo.gle/3UjqMm9">https://goo.gle/3UjqMm9</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="62136334" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR051_v3.mp3?dest-id=2027951" /> <itunes:duration>32:16</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,googlepanda,seopodcast,seoexperts,googledevelopers,searchofftherecord,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,jenniferslegg,qualityratersguidelines,internetinearly2000s</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T....]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>52</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for From journalism to SEO with Jennifer Slegg</title> <itunes:title>Transcript for From journalism to SEO with Jennifer Slegg</itunes:title> <pubDate>Wed, 30 Nov 2022 12:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[70ee8368-c125-4429-9925-af632c1af7fc]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-from-journalism-to-seo-with-jennifer-slegg]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/f/4/2/8f42c3a320c59db127a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="396978" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_52nd_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>52</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk redirects</title> <itunes:title>Let’s talk redirects </itunes:title> <pubDate>Thu, 17 Nov 2022 15:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[4d58b14c-58b9-4b95-afda-0cf356f68f81]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-redirects]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/e/9/1/ee91fcf7d10dba3e40be95ea3302a6a1/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → <a href= "https://goo.gle/sotr052-transcript">https://goo.gle/sotr052-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → <a href= "https://goo.gle/sotr052-transcript">https://goo.gle/sotr052-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="52381904" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR025_v2.mp3?dest-id=2027951" /> <itunes:duration>27:15</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>51</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s talk redirects </title> <itunes:title>Transcript for Let’s talk redirects </itunes:title> <pubDate>Thu, 17 Nov 2022 14:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[fdb016e9-10d5-41e6-98d6-802bfb9309b8]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-redirects]]></link> <itunes:image href="https://static.libsyn.com/p/assets/b/a/2/8/ba28fe7c35d4b523e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="382498" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_51st_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,redirects,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,technicalSEO,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,urlredirects,redirectingawebsite</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>51</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>LIVE Q&A from brightonSEO</title> <itunes:title>LIVE Q&A from brightonSEO</itunes:title> <pubDate>Thu, 03 Nov 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e4462985-e55c-4fe0-9334-71881a38f3b2]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/live-qa-from-brightonseo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/f/9/c/cf9ce75132736951e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr050-transcript">https://goo.gle/sotr050-transcript</a> brightonSEO website → <a href="https://goo.gle/3TVlfm0">https://goo.gle/3TVlfm0</a> Mryiams Jessier’s website → <a href= "https://goo.gle/3W6iUGU">https://goo.gle/3W6iUGU</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr050-transcript">https://goo.gle/sotr050-transcript</a> brightonSEO website → <a href="https://goo.gle/3TVlfm0">https://goo.gle/3TVlfm0</a> Mryiams Jessier’s website → <a href= "https://goo.gle/3W6iUGU">https://goo.gle/3W6iUGU</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="76496050" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR050_v3.mp3?dest-id=2027951" /> <itunes:duration>31:51</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,searchmarketing,BrightonSEO,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,lizzisassman,sotr,seoqa,myriamjessier</itunes:keywords> <itunes:subtitle><![CDATA[Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>50</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for LIVE Q&A from brightonSEO</title> <itunes:title>Transcript for LIVE Q&A from brightonSEO</itunes:title> <pubDate>Thu, 03 Nov 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[b9b5d781-d324-4cfb-be19-3c405e7f41c2]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-live-qa-from-brightonseo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/7/d/c/d7dc8b2b70766cd6e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="142693" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_50th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,searchmarketing,BrightonSEO,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,lizzisassman,sotr,seoqa,myriamjessier</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>50</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Search Central docs and SEO</title> <itunes:title> Search Central docs and SEO </itunes:title> <pubDate>Thu, 20 Oct 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[6550b0b9-7f48-4262-96bc-764c978819e2]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/-search-central-docs-and-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/a/f/1/7af15e00eb7b4446d959afa2a1bf1c87/SOTR_-_Grey2x.png" /> <description><![CDATA[Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. Episode transcript → <a href= "http://goo.gle/sor049-transcript">http://goo.gle/sor049-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. Episode transcript → <a href= "http://goo.gle/sor049-transcript">http://goo.gle/sor049-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="58509862" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR049_v2.mp3?dest-id=2027951" /> <itunes:duration>30:25</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,seotools,SEOs,SEObestpractices,searchofftherecord,googlesearchcentral,seotipsandtricks,seohacks,seowebsitetips,tipsforbetterseopractices,seobestpracticestofollow,seoguidelinestofollow,seoanddata</itunes:keywords> <itunes:subtitle><![CDATA[Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>49</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Search Central docs and SEO </title> <itunes:title>Transcript for Search Central docs and SEO </itunes:title> <pubDate>Thu, 20 Oct 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e336cb35-22aa-4131-8824-fada196756d3]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-search-central-docs-and-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/8/3/c/883cf95854cc219227a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="91507" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_49th_episode_.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,seotools,SEOs,SEObestpractices,searchofftherecord,googlesearchcentral,seotipsandtricks,seohacks,seowebsitetips,tipsforbetterseopractices,seobestpracticestofollow,seoguidelinestofollow,seoanddata</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>49</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let's talk image SEO</title> <itunes:title>Let's talk image SEO</itunes:title> <pubDate>Thu, 06 Oct 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[20bff5b8-96d4-4e29-9156-da577ff6edd1]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-image-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/9/6/e/196ea143f65157a2d959afa2a1bf1c87/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. Resources: Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr048-transcript&sa=D&source=buganizer&usg=AOvVaw1ieonLiA-qcqt4ijGk1_RJ" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr048-transcript</a> Google images best practices → <a href="https://goo.gle/3CAevUD">https://goo.gle/3CAevUD</a> SEO for Google Images | Search Central Lightning Talks → <a href= "https://goo.gle/3e76PQo">https://goo.gle/3e76PQo</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. Resources: Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr048-transcript&sa=D&source=buganizer&usg=AOvVaw1ieonLiA-qcqt4ijGk1_RJ" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr048-transcript</a> Google images best practices → <a href="https://goo.gle/3CAevUD">https://goo.gle/3CAevUD</a> SEO for Google Images | Search Central Lightning Talks → <a href= "https://goo.gle/3e76PQo">https://goo.gle/3e76PQo</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="64650249" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR048_v3.mp3?dest-id=2027951" /> <itunes:duration>33:37</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,googledevelopers,searchofftherecord,imageseo,webmasterpodcast,googlesearchcentral,searchcentral,imageaccessibility,sotr,imagesseo,optimizingimagesonsearchengines,googlesearchimageseo,imagesalttext</itunes:keywords> <itunes:subtitle><![CDATA[Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>48</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let's talk image SEO</title> <itunes:title>Transcript for Let's talk image SEO</itunes:title> <pubDate>Thu, 06 Oct 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[b0d6887e-effe-4194-8d26-7139caf35a2b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-image-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/b/7/4/8b74f6eea6e52fd227a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="92989" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_48th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,googledevelopers,searchofftherecord,imageseo,webmasterpodcast,googlesearchcentral,searchcentral,imageaccessibility,sotr,imagesseo,optimizingimagesonsearchengines,googlesearchimageseo,imagesalttext</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>48</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>The early days of Google Search Central</title> <itunes:title>The early days of Google Search Central</itunes:title> <pubDate>Thu, 22 Sep 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e4ce1a60-66d4-40a6-a460-5678c95cb01c]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/the-early-days-of-google-search-central]]></link> <itunes:image href="https://static.libsyn.com/p/assets/1/a/5/f/1a5f9ee643b42da616c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr047-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr047-transcript</a> Our very first blog post, authored by Vanessa Fox → <a href= "https://goo.gle/3qEM6WM">https://goo.gle/3qEM6WM</a> URL Structure guidelines → <a href= "https://goo.gle/3U3T8BU">https://goo.gle/3U3T8BU</a> SEO Compendium → <a href= "https://goo.gle/3C0RsCn">https://goo.gle/3C0RsCn</a> Keylime Toolbox → <a href= "https://goo.gle/3xIipIn">https://goo.gle/3xIipIn</a> Vanessa Fox on twitter → <a href= "https://goo.gle/3xJmOLa">https://goo.gle/3xJmOLa</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:Episode transcript → <a href= "https://goo.gle/sotr047-transcript" target="_blank" rel= "nofollow noopener">https://goo.gle/sotr047-transcript</a> Our very first blog post, authored by Vanessa Fox → <a href= "https://goo.gle/3qEM6WM">https://goo.gle/3qEM6WM</a> URL Structure guidelines → <a href= "https://goo.gle/3U3T8BU">https://goo.gle/3U3T8BU</a> SEO Compendium → <a href= "https://goo.gle/3C0RsCn">https://goo.gle/3C0RsCn</a> Keylime Toolbox → <a href= "https://goo.gle/3xIipIn">https://goo.gle/3xIipIn</a> Vanessa Fox on twitter → <a href= "https://goo.gle/3xJmOLa">https://goo.gle/3xJmOLa</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="39963980" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR047_v4_1.mp3?dest-id=2027951" /> <itunes:duration>27:40</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,googlewebmasters,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchcentralearlydays</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool,...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>47</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for The early days of Google Search Central</title> <itunes:title>Transcript for The early days of Google Search Central</itunes:title> <pubDate>Thu, 22 Sep 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[300c489b-5839-431b-8d38-d04258c8a83c]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-the-early-days-of-google-search-central]]></link> <itunes:image href="https://static.libsyn.com/p/assets/b/7/3/b/b73b77095b1315e9e5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="105017" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_47th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,googlewebmasters,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,sotr,searchcentralearlydays</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>47</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Non-HTML files on the web</title> <itunes:title>Non-HTML files on the web</itunes:title> <pubDate>Thu, 08 Sep 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[0fd6d1b2-803f-4753-a1de-bf5715516471]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/non-html-files-on-the-web]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/b/f/1/7bf18f2b88486787a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td> Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources: PDFs in Google search results → <a href= "https://goo.gle/3RZ16dV">https://goo.gle/3RZ16dV</a> Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr046-transcript&sa=D&source=buganizer&usg=AOvVaw1oRXepRo7IQsjRQPhgGD9f" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr046-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Resources: PDFs in Google search results → <a href= "https://goo.gle/3RZ16dV">https://goo.gle/3RZ16dV</a> Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr046-transcript&sa=D&source=buganizer&usg=AOvVaw1oRXepRo7IQsjRQPhgGD9f" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr046-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast ]]></content:encoded> <enclosure length="54105607" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR046_v4.mp3?dest-id=2027951" /> <itunes:duration>28:02</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchcentral,sotr,nonwebpagefile,nonhtmlfiles,doesgoogleindexpdfs,proprietaryfiletypes</itunes:keywords> <itunes:subtitle><![CDATA[Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>46</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Non-HTML files on the web</title> <itunes:title>Transcript for Non-HTML files on the web</itunes:title> <pubDate>Thu, 08 Sep 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[581cb06a-9ec0-41b3-9089-ab509c5a8677]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-non-html-files-on-the-web]]></link> <itunes:image href="https://static.libsyn.com/p/assets/8/f/8/7/8f8764a54c39cf58e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="112898" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_46th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchcentral,sotr,nonwebpagefile,nonhtmlfiles,doesgoogleindexpdfs,proprietaryfiletypes</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>46</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>PODCAST TRAILER: Welcome to Search Off the Record</title> <itunes:title>PODCAST TRAILER: Welcome to Search Off the Record</itunes:title> <pubDate>Thu, 01 Sep 2022 11:27:23 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e59c5a16-121c-419b-8c53-ddf7960b94f5]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/welcome-to-the-search-off-the-record-podcast]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/a/7/e/2a7e8f6b79adee7940be95ea3302a6a1/SOTR_-_Grey2x.png" /> <description><![CDATA[What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt. Watch the Search Off the Record podcast trailer on YouTube → <a href= "https://goo.gle/3RmjuNe">https://goo.gle/3RmjuNe</a> Listen to Search Off the Record on YouTube → <a href="https://goo.gle/3PShrA2">https://goo.gle/3PShrA2</a> Listen to Search Off the Record on Libsyn → <a href="https://goo.gle/3am6jMx">https://goo.gle/3am6jMx</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></description> <content:encoded><![CDATA[What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt. Watch the Search Off the Record podcast trailer on YouTube → <a href= "https://goo.gle/3RmjuNe">https://goo.gle/3RmjuNe</a> Listen to Search Off the Record on YouTube → <a href="https://goo.gle/3PShrA2">https://goo.gle/3PShrA2</a> Listen to Search Off the Record on Libsyn → <a href="https://goo.gle/3am6jMx">https://goo.gle/3am6jMx</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="1593295" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTRTrailerYT_v3.mp3?dest-id=2027951" /> <itunes:duration>01:35</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>Google,searchofftherecordpodcast,gettingstartedinseo,careertrainingseo,howtobecomeandseo,howtogetstartedwithanseocareer,howtostartanseocareer,trainingforcareersinseo</itunes:keywords> <itunes:subtitle><![CDATA[What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Should I worry about crawl budget?</title> <itunes:title>Should I worry about crawl budget?</itunes:title> <pubDate>Thu, 25 Aug 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[8473cafa-48fc-41bf-8203-0c9cb203bea3]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/should-i-worry-about-crawl-budget]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/d/2/5/2d25db82aed9accc27a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn’t be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget. Resources: What Crawl Budget Means for Googlebot → <a href="https://goo.gle/3pIwXTM">https://goo.gle/3pIwXTM</a> Episode transcript → <a href= "https://goo.gle/sotr045-transcript">https://goo.gle/sotr045-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></description> <content:encoded><![CDATA[There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn’t be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget. Resources: What Crawl Budget Means for Googlebot → <a href="https://goo.gle/3pIwXTM">https://goo.gle/3pIwXTM</a> Episode transcript → <a href= "https://goo.gle/sotr045-transcript">https://goo.gle/sotr045-transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast]]></content:encoded> <enclosure length="56048559" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR045_v4.mp3?dest-id=2027951" /> <itunes:duration>29:04</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,indexing,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,crawlbudget,crawlrate,howdoicheckmycrawlbudget</itunes:keywords> <itunes:subtitle><![CDATA[There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>45</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Should I worry about crawl budget?</title> <itunes:title>Transcript for Should I worry about crawl budget?</itunes:title> <pubDate>Thu, 25 Aug 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[de327634-469e-4acc-a03d-01ff8f5ebb03]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-should-i-worry-about-crawl-budget]]></link> <itunes:image href="https://static.libsyn.com/p/assets/6/9/0/9/69097935dc9264fce5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="124315" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_45th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,indexing,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,johnmueller,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,crawlbudget,crawlrate,howdoicheckmycrawlbudget</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>45</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk accessibility</title> <itunes:title>Let’s talk accessibility</itunes:title> <pubDate>Thu, 11 Aug 2022 11:55:27 +0000</pubDate> <guid isPermaLink="false"><![CDATA[38f451f3-2abc-4a64-b25f-2c2446ee1c5d]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-accessibility]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/4/1/e/e41e5323fc2c28f988c4a68c3ddbc4f2/SOTR_-_Grey2x_2.png" /> <description><![CDATA[<table> <tbody> <tr> <td colspan="4"> In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr044-Transcript">https://goo.gle/sotr044-Transcript</a> Google Accessibility → <a href="https://goo.gle/3A5C6LG">https://goo.gle/3A5C6LG</a> Danny Farra on LinkedIn → <a href="https://goo.gle/3A6OJX6">https://goo.gle/3A6OJX6</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. </td> </tr> </tbody> </table>]]></description> <content:encoded><![CDATA[ In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! Resources: Episode transcript → <a href= "https://goo.gle/sotr044-Transcript">https://goo.gle/sotr044-Transcript</a> Google Accessibility → <a href="https://goo.gle/3A5C6LG">https://goo.gle/3A5C6LG</a> Danny Farra on LinkedIn → <a href="https://goo.gle/3A6OJX6">https://goo.gle/3A6OJX6</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="64217100" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR044_v2.mp3?dest-id=2027951" /> <itunes:duration>33:17</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>accessibility,making websites accessible</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>44</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s talk accessibility</title> <itunes:title>Transcript for Let’s talk accessibility</itunes:title> <pubDate>Thu, 11 Aug 2022 11:55:11 +0000</pubDate> <guid isPermaLink="false"><![CDATA[9567b9c5-fb48-4f1d-a08f-38117f4e41dd]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-accessibility]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/e/c/1/cec1f9276933404e5f2e77a3093c12a1/SOTR_-_White2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="92276" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_44th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>accessibility,making websites accessible</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>44</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for How do removals work in Google Search, really?</title> <itunes:title>Transcript for How do removals work in Google Search, really?</itunes:title> <pubDate>Thu, 04 Aug 2022 11:55:10 +0000</pubDate> <guid isPermaLink="false"><![CDATA[be5c3a1b-6e08-49af-860f-166597a64974]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-how-do-removals-work-in-google-search-really]]></link> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="90908" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_43rd_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>howdogooglesearchremovalswork</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>43</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>How do removals work in Google Search, really?</title> <itunes:title>How do removals work in Google Search, really?</itunes:title> <pubDate>Thu, 04 Aug 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[27e3cbf3-8102-4b32-976e-99ff06f6c6af]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/how-do-removals-work-in-google-search-really]]></link> <itunes:image href="https://static.libsyn.com/p/assets/2/c/b/a/2cbaa53d58ee4bfa88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix. How does crawling, indexing, and blocking work in the backend? What really happens at each of these stages when it comes to removals? Listen to this podcast to get a behind-the-scenes look at Google Search Resources: Check out our episode about blocking → <a href="https://goo.gle/3P1UWYq">https://goo.gle/3P1UWYq</a> Control what you share with Google → <a href="https://goo.gle/3oUyoym">https://goo.gle/3oUyoym</a> In-depth guide to how Google Search works → <a href= "https://goo.gle/3bx2CV2">https://goo.gle/3bx2CV2</a> Episode transcript → <a href= "https://goo.gle/sotr043-Transcript">https://goo.gle/sotr043-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix. How does crawling, indexing, and blocking work in the backend? What really happens at each of these stages when it comes to removals? Listen to this podcast to get a behind-the-scenes look at Google Search Resources: Check out our episode about blocking → <a href="https://goo.gle/3P1UWYq">https://goo.gle/3P1UWYq</a> Control what you share with Google → <a href="https://goo.gle/3oUyoym">https://goo.gle/3oUyoym</a> In-depth guide to how Google Search works → <a href= "https://goo.gle/3bx2CV2">https://goo.gle/3bx2CV2</a> Episode transcript → <a href= "https://goo.gle/sotr043-Transcript">https://goo.gle/sotr043-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="56148377" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR043_v3.mp3?dest-id=2027951" /> <itunes:duration>28:57</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>howdogooglesearchremovalswork</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix....]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>43</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>How Barry Schwartz Created RustyBrick</title> <itunes:title>How Barry Schwartz Created RustyBrick</itunes:title> <pubDate>Thu, 14 Jul 2022 11:55:50 +0000</pubDate> <guid isPermaLink="false"><![CDATA[5c21145e-d272-4299-97df-aeb82e656906]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/how-barry-schwartz-created-rustybrick]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/c/b/1/fcb1a72a993a65e2a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick - a web construction firm specializing in website development, web page design, SEO optimization, and more! Check out and subscribe to Barry Schwartz’s YouTube channel → <a href= "https://goo.gle/3z3FCWw">https://goo.gle/3z3FCWw</a> Episode transcript → <a href= "https://goo.gle/sotr042-Transcript">https://goo.gle/sotr042-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick - a web construction firm specializing in website development, web page design, SEO optimization, and more! Check out and subscribe to Barry Schwartz’s YouTube channel → <a href= "https://goo.gle/3z3FCWw">https://goo.gle/3z3FCWw</a> Episode transcript → <a href= "https://goo.gle/sotr042-Transcript">https://goo.gle/sotr042-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="29720728" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR042_v3.mp3?dest-id=2027951" /> <itunes:duration>30:28</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,websitedevelopment,howtogetstartedinwebsitedevelopment,gettingstartedinwebsitedevelopment,howtogetstartedinwebsitedevelopmentoverview,searchenginehacks,searchengineinsights,websitedevelopmenttips,websitedevelopmenttipsandtricks</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>42</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for How Barry Schwartz Created RustyBrick</title> <itunes:title>Transcript for How Barry Schwartz Created RustyBrick</itunes:title> <pubDate>Thu, 14 Jul 2022 11:55:01 +0000</pubDate> <guid isPermaLink="false"><![CDATA[6be268ef-b138-460c-b912-5a8423b6acd3]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-how-barry-schwartz-created-rustybrick]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/9/3/c/793ca5caec30dfad5f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="118323" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_42nd_episode_1.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>websitedevelopmenttips</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>42</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for How can you block content from Google Search?</title> <itunes:title>Transcript for How can you block content from Google Search?</itunes:title> <pubDate>Thu, 30 Jun 2022 11:55:58 +0000</pubDate> <guid isPermaLink="false"><![CDATA[f7e6adc1-3c3c-441e-97d8-5c442214c70b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-how-can-you-block-content-from-google-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/b/7/f/c/b7fcd104bb715ae9a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="95441" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_41st_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>howtoblockcontentfromgooglesearch</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>41</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>How can you block content from Google Search?</title> <itunes:title>How can you block content from Google Search?</itunes:title> <pubDate>Thu, 30 Jun 2022 11:55:16 +0000</pubDate> <guid isPermaLink="false"><![CDATA[8c332f52-b3f6-43e1-aa3c-fb8ac5ad869a]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/how-can-you-block-content-from-google-search]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/f/1/0/4f1006ee13176c9fe5bbc093207a2619/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. Episode transcript → <a class= "oiM5sf" dir="ltr" href="https://goo.gle/sotr041-Transcript" target="_blank" rel= "noopener nofollow noreferrer">https://goo.gle/sotr041-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. Episode transcript → <a class= "oiM5sf" dir="ltr" href="https://goo.gle/sotr041-Transcript" target="_blank" rel= "noopener nofollow noreferrer">https://goo.gle/sotr041-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="30494246" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR041_v4.mp3?dest-id=2027951" /> <itunes:duration>31:18</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>howtoblockcontentfromgooglesearch</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>41</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk about UX and SEO</title> <itunes:title>Let’s talk about UX and SEO</itunes:title> <pubDate>Tue, 21 Jun 2022 11:55:29 +0000</pubDate> <guid isPermaLink="false"><![CDATA[f4dbc01c-4517-42d2-b02b-a1699cf03c0c]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-about-ux-and-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/d/1/1/b/d11b5890ad3a4e8388c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO. Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr040-Transcript&sa=D&source=buganizer&usg=AOvVaw2vaH7xyYlp6O97vL6mIDBr" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr040-Transcript</a> Let’s talk Core Web Vitals video → <a href="https://goo.gle/3xyX0k9">https://goo.gle/3xyX0k9</a> Let’s talk Core Web Vitals podcast → <a href="https://goo.gle/3xWcQGJ">https://goo.gle/3xWcQGJ</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO. Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr040-Transcript&sa=D&source=buganizer&usg=AOvVaw2vaH7xyYlp6O97vL6mIDBr" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr040-Transcript</a> Let’s talk Core Web Vitals video → <a href="https://goo.gle/3xyX0k9">https://goo.gle/3xyX0k9</a> Let’s talk Core Web Vitals podcast → <a href="https://goo.gle/3xWcQGJ">https://goo.gle/3xWcQGJ</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="30068490" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR040_v3.mp3?dest-id=2027951" /> <itunes:duration>31:08</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,UX,searchofftherecord,seotipsandtricks,uxtipsandtricks,whatisux,gettingstartedwithcorewebvitals,gettingstartedwithux,howdoesuxinfluenceseo,howtocreateauxforawebsite,userexperienceandseo,whatarecorewebvitals,whatistherelationshipbetweenuxandseo</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>40</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s talk about UX and SEO</title> <itunes:title>Transcript for Let’s talk about UX and SEO</itunes:title> <pubDate>Tue, 21 Jun 2022 11:55:11 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bd09e178-5ac6-485d-98f3-33239fae3c20]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-about-ux-and-seo]]></link> <itunes:image href="https://static.libsyn.com/p/assets/e/b/2/0/eb2040333e04456716c3140a3186d450/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="99771" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_40th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,UX,searchofftherecord,seotipsandtricks,uxtipsandtricks,whatisux,gettingstartedwithcorewebvitals,gettingstartedwithux,howdoesuxinfluenceseo,howtocreateauxforawebsite,userexperienceandseo,whatarecorewebvitals,whatistherelationshipbetweenuxandseo</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>40</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for A spotlight on SEO and data with Michelle Robbins</title> <itunes:title>Transcript for A spotlight on SEO and data with Michelle Robbins</itunes:title> <pubDate>Thu, 02 Jun 2022 11:55:59 +0000</pubDate> <guid isPermaLink="false"><![CDATA[2c98d7c0-ff09-4a53-820b-5ffff79a6696]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-a-spotlight-on-seo-and-data-with-michelle-robbins]]></link> <itunes:image href="https://static.libsyn.com/p/assets/5/7/1/6/5716109683fd286627a2322813b393ee/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="92915" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_39th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>gettingstartedinseo</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>39</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>A spotlight on SEO and data with Michelle Robbins</title> <itunes:title>A spotlight on SEO and data with Michelle Robbins</itunes:title> <pubDate>Thu, 02 Jun 2022 11:55:29 +0000</pubDate> <guid isPermaLink="false"><![CDATA[d465e7d1-75cf-4244-9a21-542d4967c9dd]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/a-spotlight-on-seo-and-data-with-michelle-robbins]]></link> <itunes:image href="https://static.libsyn.com/p/assets/c/5/0/8/c508a4477dbcd70288c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap. Episode transcript → <a href= "https://goo.gle/sotr039-Transcript">https://goo.gle/sotr039-Transcript</a> Michelle Robbins on Twitter → <a href= "https://goo.gle/3Nd8jVE">https://goo.gle/3Nd8jVE</a> Michelle Robbins on LinkedIn → <a href= "https://goo.gle/3PWnpAM">https://goo.gle/3PWnpAM</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap. Episode transcript → <a href= "https://goo.gle/sotr039-Transcript">https://goo.gle/sotr039-Transcript</a> Michelle Robbins on Twitter → <a href= "https://goo.gle/3Nd8jVE">https://goo.gle/3Nd8jVE</a> Michelle Robbins on LinkedIn → <a href= "https://goo.gle/3PWnpAM">https://goo.gle/3PWnpAM</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="78274072" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR039_v3.mp3?dest-id=2027951" /> <itunes:duration>32:32</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,SEOs,searchofftherecord,seotipsandtricks,seohacks,gettingstartedinseo,seowebsitetips,tipsforbetterseopractices,careertrainingseo,howtobecomeandseo,howtogetintowritingaboutseo,howtogetstartedwithanseocareer,howtostartanseocareer,howtowriteaboutseo</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>39</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let's talk about Web 3.0</title> <itunes:title>Transcript for Let's talk about Web 3.0</itunes:title> <pubDate>Thu, 19 May 2022 11:55:49 +0000</pubDate> <guid isPermaLink="false"><![CDATA[bda53391-7e3f-4084-b2ab-1c30a52b6b2b]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-about-web-30]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/a/5/7/fa57235123442723d959afa2a1bf1c87/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="92123" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_38th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>whatisweb30,gettingstartedwithweb30,web30discussions</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>38</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk about Web 3.0</title> <itunes:title>Let’s talk about Web 3.0</itunes:title> <pubDate>Thu, 19 May 2022 11:55:21 +0000</pubDate> <guid isPermaLink="false"><![CDATA[79d12841-9163-441d-81e5-85b1040cb78a]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-about-web-30]]></link> <itunes:image href="https://static.libsyn.com/p/assets/6/6/8/c/668cb03e075d04795f2e77a3093c12a1/SOTR_-_Grey2x.png" /> <description><![CDATA[With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → <a href= "https://goo.gle/sotr038-Transcript">https://goo.gle/sotr038-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → <a href= "https://goo.gle/sotr038-Transcript">https://goo.gle/sotr038-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="81807250" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR038_v4.mp3?dest-id=2027951" /> <itunes:duration>33:55</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>whatisweb30,gettingstartedwithweb30,howtouseweb30,perspectivesonweb30,thenextevolutionoftheinternet,web30discussions,whatarethefeaturesofweb30,whatdoesadecentralizedwebmean,whatisweb20,whatisnewwithweb30,whatisweb10</itunes:keywords> <itunes:subtitle><![CDATA[With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>38</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Let’s talk sitemaps</title> <itunes:title>Transcript for Let’s talk sitemaps</itunes:title> <pubDate>Thu, 05 May 2022 23:55:34 +0000</pubDate> <guid isPermaLink="false"><![CDATA[946378c0-231f-43ed-a845-dd44111dc6f5]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-lets-talk-sitemaps]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/4/e/f/74efc95f9d13155ee55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="88554" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_37th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords /> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>37</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Let’s talk sitemaps</title> <itunes:title>Let’s talk sitemaps</itunes:title> <pubDate>Thu, 05 May 2022 11:55:23 +0000</pubDate> <guid isPermaLink="false"><![CDATA[d3daee19-7859-47c5-9134-d9aba611df0e]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/lets-talk-sitemaps]]></link> <itunes:image href="https://static.libsyn.com/p/assets/7/a/1/c/7a1cbab7eb6231b5e55e3c100dce7605/SOTR_-_Grey2x.png" /> <description><![CDATA[A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr037-Transcript&sa=D&source=buganizer&usg=AOvVaw2V5kMAo2dJTEIAbz3-XLvZ" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr037-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></description> <content:encoded><![CDATA[A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr037-Transcript&sa=D&source=buganizer&usg=AOvVaw2V5kMAo2dJTEIAbz3-XLvZ" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr037-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="68590311" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR037_v2.mp3?dest-id=2027951" /> <itunes:duration>28:21</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>sitemaps,searchofftherecord,johnmueller,garyillyes,lizzisassman,gettingstartedwithsitemaps,seoandsitemaps,boostwebsiteseowithsitemaps,howtogetstartedwithsitemaps,howtousesitemaps,howtousesitemapsforwebsiteseo,sitemapsoverview,sitemapstipsandtricks</itunes:keywords> <itunes:subtitle><![CDATA[A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>37</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for The Story of Kenichi Suzuki</title> <itunes:title>Transcript for The Story of Kenichi Suzuki</itunes:title> <pubDate>Tue, 26 Apr 2022 11:55:44 +0000</pubDate> <guid isPermaLink="false"><![CDATA[dc93f289-88dc-476d-9dbe-923d539d7cf7]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-the-story-of-kenichi-suzuki]]></link> <itunes:image href="https://static.libsyn.com/p/assets/4/5/3/4/4534e9e03ec5b840a04421dee9605cbd/SOTR_-_Grey2x.png" /> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="84505" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_36th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>gettingstartedinseo,careerinseo,howtobecomeaseo</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>36</itunes:episode> <itunes:episodeType>full</itunes:episodeType> </item> <item> <title>The Story of Kenichi Suzuki</title> <itunes:title>The Story of Kenichi Suzuki</itunes:title> <pubDate>Tue, 26 Apr 2022 11:55:07 +0000</pubDate> <guid isPermaLink="false"><![CDATA[e8c604cc-571b-4573-87e5-b8126e43fcd2]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/the-story-of-kenichi-suzuki]]></link> <itunes:image href="https://static.libsyn.com/p/assets/0/c/b/9/0cb9547a790e643e88c4a68c3ddbc4f2/SOTR_-_Grey2x.png" /> <description><![CDATA[In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan! Episode transcript → <a href= "https://goo.gle/sotr036-Transcript">https://goo.gle/sotr036-Transcript</a> Follow Kenichi on Twitter → <a href= "https://goo.gle/3Li7BoX">https://goo.gle/3Li7BoX</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></description> <content:encoded><![CDATA[In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan! Episode transcript → <a href= "https://goo.gle/sotr036-Transcript">https://goo.gle/sotr036-Transcript</a> Follow Kenichi on Twitter → <a href= "https://goo.gle/3Li7BoX">https://goo.gle/3Li7BoX</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.]]></content:encoded> <enclosure length="27321388" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR036_v4_1.mp3?dest-id=2027951" /> <itunes:duration>28:00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,SEOs,searchofftherecord,garyillyes,seotipsandtricks,seohacks,lizzisassman,gettingstartedinseo,seowebsitetips,tipsforbetterseopractices,howtobecomeandseo,howtogetintowritingaboutseo,howtogetstartedwithanseocareer,howtostartanseocareer</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>36</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Structured data: What's it all about?</title> <itunes:title>Structured data: What's it all about?</itunes:title> <pubDate>Thu, 07 Apr 2022 11:55:06 +0000</pubDate> <guid isPermaLink="false"><![CDATA[0d971d03-231c-492f-8b9f-956e04bbeca0]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/structured-data-whats-it-all-about]]></link> <itunes:image href="https://static.libsyn.com/p/assets/f/7/2/7/f727b19564c10465bafc7308ab683e82/SOTR_-_Grey2x.png" /> <description><![CDATA[<table> <tbody> <tr> <td colspan="4"> In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr035-Transcript&sa=D&source=buganizer&usg=AOvVaw1GF8UlgFE0PWnW1SKNq6QK" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr035-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt; </td> </tr> </tbody> </table>]]></description> <content:encoded><![CDATA[ In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. Episode transcript → <a href= "https://www.google.com/url?q=https://goo.gle/sotr035-Transcript&sa=D&source=buganizer&usg=AOvVaw1GF8UlgFE0PWnW1SKNq6QK" target="_blank" rel= "noopener noreferrer nofollow">https://goo.gle/sotr035-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt; ]]></content:encoded> <enclosure length="28682852" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR035_v5_2.mp3?dest-id=2027951" /> <itunes:duration>29:38</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>SEO,structureddata,searchofftherecord,martinsplitt,lizzisassman,ryanlevering,gettingstartedwithstructureddata,howgoogleusesstructureddata,howtogetstartedwithstructureddata,howtousestructureddata,prprsearchrelations,seriessearchofftherecord</itunes:keywords> <itunes:subtitle><![CDATA[In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>35</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for Structured data: What's it all about?</title> <itunes:title>Transcript for Structured data: What's it all about?</itunes:title> <pubDate>Thu, 07 Apr 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[ce47489b-509e-4328-8302-7f2526ad5d6a]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-structured-data-whats-it-all-about]]></link> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="127892" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_35th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>what is structured data</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>35</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Transcript for Structured data: What's it all about?</itunes:author> </item> <item> <title>De-SEOing: ants vs π</title> <itunes:title>When SEO goes wrong</itunes:title> <pubDate>Thu, 24 Mar 2022 12:00:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[0fd59ff4-2df5-4e55-a084-f31c303e8cae]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/-when-seo-goes-wrong]]></link> <description><![CDATA[<div align="left"> <table> <tbody> <tr> <td>You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject. Remove a page hosted on your site from Google → <a href="https://goo.gle/3JxlGhJ">https://goo.gle/3JxlGhJ</a> Get videos on Google with schema markup → <a href="https://goo.gle/3JwayBn">https://goo.gle/3JwayBn</a> Episode transcript → <a href= "https://goo.gle/sotr034-Transcript">https://goo.gle/sotr034-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. </td> </tr> </tbody> </table> </div>]]></description> <content:encoded><![CDATA[ You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject. Remove a page hosted on your site from Google → <a href="https://goo.gle/3JxlGhJ">https://goo.gle/3JxlGhJ</a> Get videos on Google with schema markup → <a href="https://goo.gle/3JwayBn">https://goo.gle/3JwayBn</a> Episode transcript → <a href= "https://goo.gle/sotr034-Transcript">https://goo.gle/sotr034-Transcript</a> Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. ]]></content:encoded> <enclosure length="72118539" type="audio/mpeg" url="https://traffic.libsyn.com/secure/search-off-the-record/SOTR034_v3.mp3?dest-id=2027951" /> <itunes:duration>29:49</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,lizzisassman,howtotacklewebspam</itunes:keywords> <itunes:subtitle><![CDATA[You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep...]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>34</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google</itunes:author> </item> <item> <title>Transcript for De-SEOing: ants vs π</title> <itunes:title>Transcript for When SEO goes wrong</itunes:title> <pubDate>Thu, 24 Mar 2022 11:55:00 +0000</pubDate> <guid isPermaLink="false"><![CDATA[098dce15-1cbc-45d2-9057-72ae6a2c2fb4]]></guid> <link><![CDATA[http://search-off-the-record.libsyn.com/transcript-for-when-seo-goes-wrong]]></link> <description><![CDATA[]]></description> <content:encoded><![CDATA[]]></content:encoded> <enclosure length="114702" type="application/pdf" url="https://traffic.libsyn.com/secure/search-off-the-record/Search_Off_the_Record_-_34th_episode.pdf?dest-id=2027951" /> <itunes:duration>00</itunes:duration> <itunes:explicit>false</itunes:explicit> <itunes:keywords>developers,webmasters,webdevelopers,googlesearch,seopodcast,googledevelopers,searchofftherecord,martinsplitt,garyillyes,webmasterpodcast,googlesearchcentral,searchpodcast,searchcentral,lizzisassman,howtotacklewebspam</itunes:keywords> <itunes:subtitle><![CDATA[]]></itunes:subtitle> <itunes:season>1</itunes:season> <itunes:episode>34</itunes:episode> <itunes:episodeType>full</itunes:episodeType> <itunes:author>Google </itunes:author> </item> </channel> </rss>