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They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. 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In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!" itemProp="description"/><meta data-react-helmet="true" content="Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. 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Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.</p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr073-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr073-transcript</a></p> <p dir=\"ltr\">Crypto redirects → <a href=\"https://goo.gle/4dq7Ywe\" target=\"_blank\" rel=\"noopener\">https://goo.gle/4dq7Ywe</a></p> <p dir=\"ltr\">Outdated blog post on traffic drops  → <a href= \"https://goo.gle/3y8UNQd\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3y8UNQd</a></p> <p dir=\"ltr\">Mobile-Testing Tool blog post  → <a href= \"https://goo.gle/4bsCJ1Q\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bsCJ1Q</a></p> <p dir=\"ltr\">Structured Data Tool landing page → <a href= \"https://goo.gle/4bvZ8Lw\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bvZ8Lw</a></p> <p dir=\"ltr\"><strong> </strong></p> <p dir=\"ltr\">Watch more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Central Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1715245200000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9jL2IvNC9iL2NiNGIxY2YzY2Q4YmYxMjAyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngucG5n"},"174795802":{"id":174795802,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Transcript for Let’s talk Content Decay","duration":0,"isExplicit":false,"isInteractive":false,"description":" ","startDate":1715244900000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8wLzMvNC9hLzAzNGEyOGNjMzNhYzU4ZDYyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngucG5n"},"178893689":{"id":178893689,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Building SEO community with office hours","duration":1942,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. </p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr074-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr074-transcript</a></p> <p dir=\"ltr\">Join the next Good Signals SEO Office Hours → <a href= \"https://goo.gle/4avilfM\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4avilfM</a></p> <p dir=\"ltr\">Good Signals SEO Office Hours announcements on LinkedIn → <a href=\"https://goo.gle/450vo7F\" target=\"_blank\" rel= \"noopener\">https://goo.gle/450vo7F</a></p> <p dir=\"ltr\">Jo Juliana Turnbull on LinkedIn → <a href= \"https://goo.gle/4bISYbP\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bISYbP</a></p> <p dir=\"ltr\">Jo Juliana Turnbull on X → <a href= \"https://goo.gle/44V8xKF\" target=\"_blank\" rel= \"noopener\">https://goo.gle/44V8xKF</a></p> <p dir=\"ltr\">Mike Chidzey on LinkedIn → <a href= \"https://goo.gle/4dSJg7Q\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4dSJg7Q</a></p> <p dir=\"ltr\">Submit a question for Google SEO Office hours → <a href=\"https://goo.gle/3K93A7A\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3K93A7A</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Watch more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Central Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p><strong> </strong></p> <p dir=\"ltr\">#SOTRpodcast</p> <p><strong> </strong></p> <p dir=\"ltr\">Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull</p> <p dir=\"ltr\">Products Mentioned: Search Console - General</p>","startDate":1716454800000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9hLzkvZi8wL2E5ZjBkN2E0YWZmZGJkYWNlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngucG5n"},"178893690":{"id":178893690,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Transcript for Building SEO community with office hours","duration":0,"isExplicit":false,"isInteractive":false,"description":" ","startDate":1716454500000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9hLzYvYS9lL2E2YWUwYjFjNDI5MDBiMTNlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngucG5n"},"183236820":{"id":183236820,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Cosmic Rays & Crawlers: When Google Search is under the weather","duration":1644,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. </p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr075-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr075-transcript</a></p> <p dir=\"ltr\">Google Search Status Dashboard → <a href= \"https://goo.gle/3Vcs9pi\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3Vcs9pi</a></p> <p dir=\"ltr\">Lifecycle of an issue → <a href= \"https://goo.gle/3KsgjCe\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3KsgjCe</a></p> <p dir=\"ltr\">SRE Playbook's chapter on troubleshooting → <a href= \"https://goo.gle/3V9NPCj\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3V9NPCj</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p dir=\"ltr\">#SOTRpodcast</p> <p dir=\"ltr\">Speaker: John Mueller, Lizzi Sassman, Gary Illyes</p> <p dir=\"ltr\">Products Mentioned: Search Console - General</p>","startDate":1717664400000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8wL2QvZi9iLzBkZmJjYzJkODg5MDQzYTUyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngucG5n"},"183236821":{"id":183236821,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather","duration":0,"isExplicit":false,"isInteractive":false,"description":" ","startDate":1717664100000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9mLzgvYi83L2Y4YjdlNTgzNTIzMzYwZmJlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngucG5n"},"189764262":{"id":189764262,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Inside Search Quality: Using metrics and data science to improve Search","duration":2183,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.</p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr076-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr076-transcript</a></p> <p dir=\"ltr\">BERT paper → <a href=\"https://goo.gle/3XroKpe\" target= \"_blank\" rel=\"noopener\">https://goo.gle/3XroKpe</a></p> <p dir=\"ltr\">E-E-A-T for site owners → <a href= \"https://goo.gle/4c5E0fQ\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4c5E0fQ</a></p> <p dir=\"ltr\">Search Quality Rater Guidelines → <a href= \"https://goo.gle/3z07OvN\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3z07OvN</a></p> <p dir=\"ltr\">Improving Search with Rigorous Testing → <a href= \"https://goo.gle/45x7OQ0\" target=\"_blank\" rel= \"noopener\">https://goo.gle/45x7OQ0</a></p> <p dir=\"ltr\">Day in a life of a Search Quality Product Manager → <a href=\"https://goo.gle/3z087GX\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3z087GX</a></p> <p dir=\"ltr\">Meet Data Scientists at Google → <a href= \"https://goo.gle/3xzZ67c\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3xzZ67c</a></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p dir=\"ltr\">#SOTRpodcast</p>","startDate":1719478800000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8xLzQvOS84LzE0OTgyZTIwNjk0YWQ5ODNlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngucG5n"},"189798457":{"id":189798457,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Transcript for Inside Search Quality: Using metrics and data science to improve Search","duration":0,"isExplicit":false,"isInteractive":false,"description":" ","startDate":1719487225000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy85L2UvNC83LzllNDdhNGYzY2Y3N2QwM2YyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngucG5n"},"194523009":{"id":194523009,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Rendering JavaScript for Google Search","duration":1520,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious \"iteratorect\" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.</p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr077-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr077-transcript</a></p> <p dir=\"ltr\">JavaScript SEO basics → <a href= \"https://goo.gle/3W0XnjB\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3W0XnjB</a></p> <p dir=\"ltr\">Fixing search-related JavaScript issues → <a href= \"https://goo.gle/3S2bMdY\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3S2bMdY</a></p> <p dir=\"ltr\">Google I/O 2019 presentation → <a href= \"https://goo.gle/4bCdZ6M\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bCdZ6M</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p><strong> </strong></p> <p dir=\"ltr\">#SOTRpodcast</p>","startDate":1720688400000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy85L2IvYi9lLzliYmVlN2JmYjQ5MmQzZjllNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngtMjAyNDA3MTEtd3B4bWlmc3M0bS5wbmc"},"199173028":{"id":199173028,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Internationalization & hreflang","duration":2310,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.</p> <p dir=\"ltr\"> </p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr078-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr078-transcript</a></p> <p dir=\"ltr\">Docs for international and multilingual sites → <a href=\"https://goo.gle/3WtolAL\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3WtolAL</a></p> <p dir=\"ltr\">How x-default can help you → <a href= \"https://goo.gle/3Y8AdKB\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3Y8AdKB</a></p> <p dir=\"ltr\">Web Almanac hreflang usage in 2022  → <a href= \"https://goo.gle/4bKX2Hv\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bKX2Hv</a></p> <p dir=\"ltr\">Hreflang tags generator by Aleyda Solis → <a href= \"https://goo.gle/4bVRVEI\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4bVRVEI</a></p> <p dir=\"ltr\">Merkle Hreflang testing tool → <a href= \"https://goo.gle/3WaWbKj\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3WaWbKj</a></p> <p dir=\"ltr\">Hreflang Builder → <a href=\"https://goo.gle/4cW8fGi\" target=\"_blank\" rel=\"noopener\">https://goo.gle/4cW8fGi</a></p> <p dir=\"ltr\"> </p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p dir=\"ltr\"> </p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p dir=\"ltr\">#SOTRpodcast</p>","startDate":1721898000000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9iL2MvYS82L2JjYTYwZjVkMWFiZGIxN2ZlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngtMjAyNDA3MjMtY2p1dmxveGNrbC5wbmc"},"203648633":{"id":203648633,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Transcript for Crawling smarter, not harder","duration":0,"isExplicit":false,"isInteractive":false,"description":" ","startDate":1723107300000,"transcriptionAvailable":false,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9kL2MvNi8zL2RjNjM2YzMyMjI0ZWU3NjA4OGM0YTY4YzNkZGJjNGYyL3NvdHItbG9nby5wbmc"},"203654553":{"id":203654553,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Crawling smarter, not harder","duration":2411,"isExplicit":false,"isInteractive":false,"description":"<p>In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. </p> <p>Resources:<br /> Episode transcript → <a href= \"https://goo.gle/sotr079-transcript\">https://goo.gle/sotr079-transcript</a><br /> Gary's post on LinkedIn  → <a href= \"https://goo.gle/3YAT55q\">https://goo.gle/3YAT55q </a><br /> Crawling episode with Dave Smart → <a href= \"https://goo.gle/3WShUsf\">https://goo.gle/3WShUsf</a> <br /> If-Modified-Since  → <a href= \"https://goo.gle/3ywXvja\">https://goo.gle/3ywXvja </a><br /> About the IETF → <a href= \"https://goo.gle/3SGVVlo\">https://goo.gle/3SGVVlo </a><br /> Robots Exclusion Protocol → <a href= \"https://goo.gle/4dgmBSg\">https://goo.gle/4dgmBSg </a><br /> Proposal for new kind of chunked transfer  → <a href= \"https://goo.gle/3AgMF1c\">https://goo.gle/3AgMF1c</a> </p> <p>Listen to more Search Off the Record → https://goo.gle/sotr-yt<br /> Subscribe to Google Search Channel → https://goo.gle/SearchCentral</p> <p>Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p> <p>#SOTRpodcast</p>","startDate":1723107600000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9kL2MvNi8zL2RjNjM2YzMyMjI0ZWU3NjA4OGM0YTY4YzNkZGJjNGYyL3NvdHItbG9nby5wbmc"},"208045868":{"id":208045868,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Working With Search Console API","duration":1790,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community.</p> <p dir=\"ltr\">Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API.</p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr080-transcript\">https://goo.gle/sotr</a><a href=\"https://goo.gle/sotr080-transcript\" target=\"_blank\" rel=\"noopener\">080-transcript</a></p> <p dir=\"ltr\">Mihai on X → <a href=\"https://goo.gle/4dUzL7I\" target= \"_blank\" rel=\"noopener\">https://goo.gle/4dUzL7I</a></p> <p dir=\"ltr\">Mihai's tools → <a href=\"https://goo.gle/4dW3yNj\" target=\"_blank\" rel=\"noopener\">https://goo.gle/4dW3yNj</a></p> <p dir=\"ltr\">Mihai's recap of the PE Summit → <a href= \"https://goo.gle/4cAKhQ4\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4cAKhQ4</a></p> <p dir=\"ltr\">Search Central Help Community → <a href= \"https://goo.gle/4dUzOAq\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4dUzOAq</a></p> <p>Intro to Search Console API → <a href=\"https://goo.gle/3AzkJ8P\" target=\"_blank\" rel=\"noopener\">https://goo.gle/3AzkJ8P</a></p>","startDate":1724317200000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9kL2MvNi8zL2RjNjM2YzMyMjI0ZWU3NjA4OGM0YTY4YzNkZGJjNGYyL3NvdHItbG9nby5wbmc"},"212787431":{"id":212787431,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Let's talk shopping markup","duration":1687,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.</p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr081-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr081-transcript</a></p> <p dir=\"ltr\">Irina Tuduce on LinkedIn → <a href= \"https://goo.gle/3Xuiywf\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3Xuiywf</a></p> <p dir=\"ltr\">Product structured data → <a href= \"https://goo.gle/4eaPJus\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4eaPJus</a></p> <p dir=\"ltr\">Feed spec in Merchant Center → <a href= \"https://goo.gle/3Tdl2MU\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3Tdl2MU</a></p> <p dir=\"ltr\">How to set up Merchant Center account → <a href= \"https://goo.gle/4gcSPjq\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4gcSPjq</a></p> <p dir=\"ltr\">Merchant-level organization markup → <a href= \"https://goo.gle/47fvmd2\" target=\"_blank\" rel= \"noopener\">https://goo.gle/47fvmd2</a></p> <p dir=\"ltr\">Schema.org community on GitHub → <a href= \"https://goo.gle/4e7A6E3\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4e7A6E3</a></p> <p dir=\"ltr\">Variants in Google Search → <a href= \"https://goo.gle/4dU4BOc\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4dU4BOc</a> </p> <p dir=\"ltr\">Merchant Listings report in Search Console → <a href= \"https://goo.gle/47hlNuu\" target=\"_blank\" rel= \"noopener\">https://goo.gle/47hlNuu</a> </p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1725526800000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8zLzUvMC9kLzM1MGQ1MWFmZTRhZDNiYTcyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngtMjAyNDA5MDMtMnAxb3Q5dmF2ei5wbmc"},"217965313":{"id":217965313,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"How do I know if my SEO is doing a good job?","duration":2237,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? </p> <p><strong> </strong></p> <p dir=\"ltr\">In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.</p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr082-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr082-transcript</a></p> <p dir=\"ltr\">John's initial LinkedIn Post → <a href= \"https://goo.gle/3XNOqfI\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3XNOqfI</a></p> <p dir=\"ltr\">Erika Varangouli on LinkedIn → <a href= \"https://goo.gle/3ZukgiH\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3ZukgiH</a></p> <p dir=\"ltr\">Erika on X → <a href=\"https://goo.gle/3XXGBUR\" target= \"_blank\" rel=\"noopener\">https://goo.gle/3XXGBUR</a></p> <p dir=\"ltr\">Do I Need an SEO? → <a href=\"https://goo.gle/4dabZUb\" target=\"_blank\" rel=\"noopener\">https://goo.gle/4dabZUb</a></p> <p dir=\"ltr\">SEO Starter Guide  → <a href= \"https://goo.gle/42alrmy\" target=\"_blank\" rel= \"noopener\">https://goo.gle/42alrmy</a></p> <p dir=\"ltr\"> </p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1726736400000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8yLzQvMC8xLzI0MDE3NDA4NjkwOWU4ODAyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngtMjAyNDA5MTgtejh5MGRncDRqcS5wbmc"},"223147136":{"id":223147136,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Google Search Reliability","duration":2200,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. </p> <p dir=\"ltr\"> </p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href=\"https://goo.gle/sotr083\" target=\"_blank\" rel=\"noopener\">https://goo.gle/sotr083</a></p> <p dir=\"ltr\">SRE handbook → <a href=\"https://goo.gle/3XSbVUF\" target=\"_blank\" rel=\"noopener\">https://goo.gle/3XSbVUF</a></p> <p dir=\"ltr\">David on LinkedIn → <a href=\"https://goo.gle/3XQKavR\" target=\"_blank\" rel=\"noopener\">https://goo.gle/3XQKavR</a></p> <p dir=\"ltr\">Ben on LinkedIn → <a href=\"https://goo.gle/4ewAkEX\" target=\"_blank\" rel=\"noopener\">https://goo.gle/4ewAkEX</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1727946000000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy9jL2QvNi9kL2NkNmRmNzFmNTZmYzExMzFlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngtMjAyNDEwMDItaWo0OW1oZ21vbC5wbmc"},"228267081":{"id":228267081,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Designing Google Doodles and delightful experiences","duration":1860,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">What does recursion, Weather Frog, and Momo the Magic Cat have in common?</p> <p><strong> </strong></p> <p dir=\"ltr\">In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success.</p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr084-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr084-transcript</a></p> <p dir=\"ltr\">Jessica Yu on LinkedIn  → <a href= \"https://goo.gle/3BKgSq1\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3BKgSq1</a></p> <p dir=\"ltr\">Momo's first appearance → <a href= \"https://goo.gle/3UbGgeC\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3UbGgeC</a></p> <p dir=\"ltr\">Submitting an idea for the Google Doodle → <a href= \"https://goo.gle/3A04stC\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3A04stC</a></p> <p dir=\"ltr\">AVIF is now supported by Google → <a href= \"https://goo.gle/3NrwhhK\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3NrwhhK</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1729155600000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy8xLzYvOS82LzE2OTYwZDM3ODQ1MzRkYzgyN2EyMzIyODEzYjM5M2VlL1NPVFJfLV9HcmV5MngtMjAyNDEwMTYtdW1zNDg2dG5wNy5wbmc"},"233378061":{"id":233378061,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"Understanding how users experience your website","duration":2230,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?</p> <p><strong> </strong></p> <p dir=\"ltr\">In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the \"why\" behind user behavior.</p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr085-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr085-transcript</a></p> <p dir=\"ltr\">Nielsen Norman Group → <a href= \"https://goo.gle/3YI3xrq\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3YI3xrq</a></p> <p dir=\"ltr\">List of UXR methods  → <a href= \"https://goo.gle/40sI6Ma\" target=\"_blank\" rel= \"noopener\">https://goo.gle/40sI6Ma</a></p> <p dir=\"ltr\">Iva on LinkedIn → <a href=\"https://goo.gle/3A7Te6E\" target=\"_blank\" rel=\"noopener\">https://goo.gle/3A7Te6E</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentral\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentral</a></p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1730365200000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy85L2EvZC8wLzlhZDAzZWVhMTE2NDg1Y2NlNTVlM2MxMDBkY2U3NjA1L1NPVFJfLV9HcmV5MngtMjAyNDEwMzEtaTg3bWlsZGgyYS5wbmc"},"240695106":{"id":240695106,"podcastId":62401894,"podcastSlug":"269-search-off-the-record","title":"A discussion of UX for SEO","duration":1911,"isExplicit":false,"isInteractive":false,"description":"<p dir=\"ltr\">In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. </p> <p><strong> </strong></p> <p dir=\"ltr\">Resources:</p> <p dir=\"ltr\">Episode transcript → <a href= \"https://goo.gle/sotr086-transcript\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr086-transcript</a></p> <p dir=\"ltr\">Rio on X/Twitter  → <a href= \"https://goo.gle/4eAOjJz\" target=\"_blank\" rel= \"noopener\">https://goo.gle/4eAOjJz</a></p> <p dir=\"ltr\">Rio on LinkedIn → <a href=\"https://goo.gle/3OnaHuY\" target=\"_blank\" rel= \"noopener\">https://goo.gle/3OnaHuY</a> </p> <p><strong> </strong></p> <p dir=\"ltr\">Listen to more Search Off the Record → <a href= \"https://goo.gle/sotr-yt\" target=\"_blank\" rel= \"noopener\">https://goo.gle/sotr-yt</a></p> <p dir=\"ltr\">Subscribe to Google Search Channel → <a href= \"https://goo.gle/SearchCentra\" target=\"_blank\" rel= \"noopener\">https://goo.gle/SearchCentra</a>l</p> <p><strong> </strong></p> <p dir=\"ltr\">Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.</p>","startDate":1732179600000,"transcriptionAvailable":true,"imageUrl":"https://i.iheart.com/v3/url/aHR0cHM6Ly9zdGF0aWMubGlic3luLmNvbS9wL2Fzc2V0cy80L2QvOS9mLzRkOWY0OTVlZWRjODYxNTg0MGJlOTVlYTMzMDJhNmExL1NPVFJfLV9HcmV5MngtMjAyNDExMjAtMGc4ajk2amcyeC5wbmc"}},"hosts":{},"networks":[],"shows":{"20697776":{"description":"Today’s Latest News In 4 Minutes. 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4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#FFFFFF"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#FFFFFF"></path></svg></div></button></div></div><style data-emotion="css hp3fkl">.css-hp3fkl{color:#27292D;font-size:1.4rem;font-weight:400;letter-spacing:0;line-height:2rem;text-align:left;color:#FFFFFF;line-height:2rem;padding-top:1.8rem;}.css-hp3fkl button{color:#FFFFFF;}@media only screen and (max-width: 599px){.css-hp3fkl{padding:1.6rem 1rem 0;text-align:center;}}</style><div class="css-hp3fkl e1d2nbf90"><style data-emotion="css r8deqq">.css-r8deqq{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:3;overflow:hidden;}</style><p class="css-r8deqq" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!</span></p></div></div></section></div></div><style data-emotion="css qt8znh">.css-qt8znh{background-color:#F6F8F9;position:relative;}</style><div data-test="podcast-profile-content-main" class="css-qt8znh e1v22x3q0"><style data-emotion="css 1qaqc2v">.css-1qaqc2v{background-color:#F6F8F9;height:100%;margin:0 auto;margin-bottom:0;max-width:1336px;padding:3rem 3.2rem 0;position:relative;}@media only screen and (max-width: 1024px){.css-1qaqc2v{min-width:initial;padding-bottom:1.5rem;padding-left:1.5rem;padding-right:1.5rem;padding-top:1.5rem;}}</style><section data-test="podcast-profile-page" class="css-1qaqc2v ehzg0p0"><style data-emotion="css dxpn5k">.css-dxpn5k{display:inline-block;max-width:none;width:calc(100% - 30rem);padding-right:3rem;}@media only screen and (max-width: 320px){.css-dxpn5k{display:inline-block;}}@media only screen and (max-width: 1160px){.css-dxpn5k{padding-right:1.5rem;}}@media only screen and (max-width: 768px){.css-dxpn5k{padding-right:0;width:100%;}}</style><div data-test="podcast-profile-section-left" type="left" class="e18shrem0 css-dxpn5k e191koj80"><div></div><div></div><style data-emotion="css kezgm8">.css-kezgm8>p{margin-bottom:2rem;}</style><div data-test="podcast-profile-body" type="top" class="css-kezgm8 e191koj80"><div data-test="podcast-profile-section-top" type="top" class="css-kezgm8 e191koj80"><style data-emotion="css 1adrmzk">.css-1adrmzk{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;padding-bottom:1.5rem;}</style><div data-test="podcast-profile-section-heading" class="css-1adrmzk e1woxhyy0"><style data-emotion="css 1nfg3g4">.css-1nfg3g4{font-size:1.8rem;font-weight:700;line-height:3rem;}@media only screen and (min-width: 768px){.css-1nfg3g4{font-size:2.4rem;}}</style><h2 class="css-1nfg3g4 euyhjpz0">Episodes</h2><style data-emotion="css 1o10s2h">.css-1o10s2h{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background:transparent;border:none;border-radius:50%;cursor:pointer;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;outline:none;}.css-1o10s2h >:nth-of-type(2){margin-left:0.5rem;}</style><div data-test="reorder-icon-button" class="css-1o10s2h eagfbvw0"><svg fill="none" height="24" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M16 17.01V11C16 10.45 15.55 10 15 10C14.45 10 14 10.45 14 11V17.01H12.21C11.76 17.01 11.54 17.55 11.86 17.86L14.65 20.64C14.85 20.83 15.16 20.83 15.36 20.64L18.15 17.86C18.47 17.55 18.24 17.01 17.8 17.01H16Z" fill="#27292D"></path><path d="M8.65003 3.35002L5.86003 6.14002C5.54003 6.45002 5.76003 6.99002 6.21003 6.99002H8.00003V13C8.00003 13.55 8.45003 14 9.00003 14C9.55003 14 10 13.55 10 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hdhnzj">.css-hdhnzj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;width:calc(100% - 3rem - 3rem - 4rem);}.css-hdhnzj span:nth-of-type(2){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-hdhnzj .e1y287ls0{color:#717277;font-size:1.2rem;padding:0 0.3rem;}.css-hdhnzj .egx951j0:first-of-type{color:#717277;}.css-hdhnzj .egx951j0:nth-of-type(2){color:#46815A;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}</style><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><style data-emotion="css omroyl">.css-omroyl{color:#27292D;font-size:1.6rem;font-weight:400;letter-spacing:0;line-height:2.6rem;text-align:left;}</style><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/a-discussion-of-ux-for-seo-240695106/"><style data-emotion="css 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1accb37">.css-1accb37{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background:transparent;border:none;border-radius:50%;cursor:pointer;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;outline:none;}.css-1accb37 >:nth-of-type(2){margin-left:0.5rem;}.css-1accb37 svg{height:1.1rem;width:3rem;}.css-1accb37 svg path{fill:#717277;}.css-1accb37:hover svg>path{fill:#27292D;}</style><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M2.11997 6.70998L5.99997 2.82998L9.87997 6.70998C10.27 7.09998 10.9 7.09998 11.29 6.70998C11.68 6.31998 11.68 5.68998 11.29 5.29998L6.69997 0.70998C6.30997 0.31998 5.67997 0.31998 5.28997 0.70998L0.699971 5.29998C0.309971 5.68998 0.309971 6.31998 0.699971 6.70998C1.08997 7.08998 1.72997 7.09998 2.11997 6.70998Z" fill="#3F4447"></path></svg></div></div><style data-emotion="css qng5rq">.css-qng5rq{margin-left:5rem;overflow:hidden;-webkit-transition:max-height 0.8s;transition:max-height 0.8s;width:calc(100% - 3rem - 3rem - 6rem);max-height:100vh;}</style><div class="css-qng5rq ev53muh0"><style data-emotion="css cmf3mf">.css-cmf3mf{color:#3F4447;font-size:1.4rem;font-weight:400;letter-spacing:0;line-height:2rem;margin-top:1rem;}.css-cmf3mf a,.css-cmf3mf button{color:#27292D;font-weight:700;}</style><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavio...</p></p></p></p></p></p></p></p></div> <style data-emotion="css 1t8gq41">.css-1t8gq41{border:none;background-image:none;background-color:transparent;box-shadow:none;color:#2F3133;cursor:pointer;font-size:inherit;padding:0;-webkit-text-decoration:inherit;text-decoration:inherit;width:-webkit-max-content;width:-moz-max-content;width:max-content;}.css-1t8gq41:hover,.css-1t8gq41:focus{-webkit-text-decoration:inherit;text-decoration:inherit;}</style><button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><style data-emotion="css 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href="/podcast/269-search-off-the-record-62401894/episode/a-discussion-of-ux-for-seo-240695106/#transcription"><style data-emotion="css rat8lq">.css-rat8lq{padding-left:0.4rem;}</style><style data-emotion="css 1c32z77">.css-1c32z77{color:#27292D;font-size:1.4rem;font-weight:400;letter-spacing:0;line-height:2rem;text-align:left;padding-left:0.4rem;}</style><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><style data-emotion="css i5ai75">.css-i5ai75{background-color:transparent;border-bottom-left-radius:0.6rem;border-bottom-right-radius:0.6rem;bottom:0;box-shadow:0px 3px 5px rgba(0, 0, 0, 0.15);height:0.3rem;left:0;position:absolute;width:100%;}</style><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" 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title="">Understanding how users experience your website</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">October 31, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->37 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><style data-emotion="css z603ou">.css-z603ou{margin-left:5rem;overflow:hidden;-webkit-transition:max-height 0.8s;transition:max-height 0.8s;width:calc(100% - 3rem - 3rem - 6rem);max-height:0;}</style><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?</p> <p><strong> </strong></p> <p dir="ltr">In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in...</p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 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data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/understanding-how-users-experience-your-website-233378061/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/designing-google-doodles-and-delightful-experiences-228267081/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Designing Google Doodles and delightful experiences</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">October 17, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->31 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">What does recursion, Weather Frog, and Momo the Magic Cat have in common?</p> <p><strong> </strong></p> <p dir="ltr">In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to ...</p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 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11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/designing-google-doodles-and-delightful-experiences-228267081/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/google-search-reliability-223147136/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Google Search Reliability</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">October 3, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->36 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. </p> <p dir="ltr"> </p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript →...<a target="_blank" href="https://goo.gle/sotr083" target="_blank" rel="noopener"></a></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 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13.8358 15.414 13.5 14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/google-search-reliability-223147136/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/how-do-i-know-if-my-217965313/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">How do I know if my SEO is doing a good job?</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">September 19, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->37 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? </p> <p><strong> </strong></p> <p dir="ltr">In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughou...</p></p></p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 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2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div><div class="css-n7cfnz eagfbvw0"><svg fill="none" height="18" viewBox="0 0 18 18" width="18" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M8.38636 8.25C8.38636 7.83579 8.72215 7.5 9.13636 7.5H15.0002C15.4144 7.5 15.7502 7.83579 15.7502 8.25C15.7502 8.66421 15.4144 9 15.0002 9H9.13636C8.72215 9 8.38636 8.66421 8.38636 8.25ZM8.38636 11.25C8.38636 10.8358 8.72215 10.5 9.13636 10.5H15.0002C15.4144 10.5 15.7502 10.8358 15.7502 11.25C15.7502 11.6642 15.4144 12 15.0002 12H9.13636C8.72215 12 8.38636 11.6642 8.38636 11.25ZM5.30127 13.5C4.88706 13.5 4.55127 13.8358 4.55127 14.25C4.55127 14.6642 4.88706 15 5.30127 15H14.9997C15.414 15 15.7497 14.6642 15.7497 14.25C15.7497 13.8358 15.414 13.5 14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/how-do-i-know-if-my-217965313/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/lets-talk-shopping-markup-212787431/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Let&#x27;s talk shopping markup</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">September 5, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->28 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.</p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript → <a target="_blank" href= "https://goo.gle/sotr081-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr0...</a></p></p></p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div><div class="css-n7cfnz eagfbvw0"><svg fill="none" height="18" viewBox="0 0 18 18" width="18" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M8.38636 8.25C8.38636 7.83579 8.72215 7.5 9.13636 7.5H15.0002C15.4144 7.5 15.7502 7.83579 15.7502 8.25C15.7502 8.66421 15.4144 9 15.0002 9H9.13636C8.72215 9 8.38636 8.66421 8.38636 8.25ZM8.38636 11.25C8.38636 10.8358 8.72215 10.5 9.13636 10.5H15.0002C15.4144 10.5 15.7502 10.8358 15.7502 11.25C15.7502 11.6642 15.4144 12 15.0002 12H9.13636C8.72215 12 8.38636 11.6642 8.38636 11.25ZM5.30127 13.5C4.88706 13.5 4.55127 13.8358 4.55127 14.25C4.55127 14.6642 4.88706 15 5.30127 15H14.9997C15.414 15 15.7497 14.6642 15.7497 14.25C15.7497 13.8358 15.414 13.5 14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/lets-talk-shopping-markup-212787431/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/working-with-search-console-api-208045868/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Working With Search Console API</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">August 22, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->29 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community.</p> <p dir="ltr">Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process...</p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 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14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/working-with-search-console-api-208045868/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/crawling-smarter-not-harder-203654553/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Crawling smarter, not harder</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">August 8, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->40 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p>In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. </p> <p>Resources:<br /> Episode transcript → <a target="_blank" href= "https://goo.gle/sotr079-transcript">https://goo.gle/sotr079-transcript</a><br /> Gary's post on LinkedIn  → <a target="_blank" href= "https://goo.gle/3YAT55q">https://goo.gle/3YAT55q </a><br /> Crawling episode with Dave Smart → <a target="_blank" href= "https://goo.gle/3WShUsf">https://goo.gle/3WShUsf</a> <br /> If-Modified-...<a target="_blank" href= "https://goo.gle/3ywXvja"></a></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 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data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/crawling-smarter-not-harder-203654553/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/transcript-for-crawling-smarter-not-harder-203648633/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Transcript for Crawling smarter, not harder</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">August 8, 2024<!-- --> </div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"> </div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 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title="">Internationalization &amp; hreflang</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">July 25, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->38 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.</p> <p dir="ltr"> </p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript → <a target="_blank" href= "https://goo.gle/sotr078-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr078-transcript</a></p> <p dir="ltr">Docs for international and multili...<a target="_blank" href="https://goo.gle/3WtolAL" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 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11.25C15.7502 11.6642 15.4144 12 15.0002 12H9.13636C8.72215 12 8.38636 11.6642 8.38636 11.25ZM5.30127 13.5C4.88706 13.5 4.55127 13.8358 4.55127 14.25C4.55127 14.6642 4.88706 15 5.30127 15H14.9997C15.414 15 15.7497 14.6642 15.7497 14.25C15.7497 13.8358 15.414 13.5 14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/internationalization-hreflang-199173028/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/rendering-javascript-for-google-search-194523009/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Rendering JavaScript for Google Search</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">July 11, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->25 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites.</p> <p><strong> </strong></p> <p dir="ltr">Resources:</p> <p dir="l...<a target="_blank" href= "https://goo.gle/sotr077-transcript" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 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14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div><div class="css-n7cfnz eagfbvw0"><svg fill="none" height="18" viewBox="0 0 18 18" width="18" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="M8.38636 8.25C8.38636 7.83579 8.72215 7.5 9.13636 7.5H15.0002C15.4144 7.5 15.7502 7.83579 15.7502 8.25C15.7502 8.66421 15.4144 9 15.0002 9H9.13636C8.72215 9 8.38636 8.66421 8.38636 8.25ZM8.38636 11.25C8.38636 10.8358 8.72215 10.5 9.13636 10.5H15.0002C15.4144 10.5 15.7502 10.8358 15.7502 11.25C15.7502 11.6642 15.4144 12 15.0002 12H9.13636C8.72215 12 8.38636 11.6642 8.38636 11.25ZM5.30127 13.5C4.88706 13.5 4.55127 13.8358 4.55127 14.25C4.55127 14.6642 4.88706 15 5.30127 15H14.9997C15.414 15 15.7497 14.6642 15.7497 14.25C15.7497 13.8358 15.414 13.5 14.9997 13.5H5.30127Z" fill="#27292D" fill-rule="evenodd"></path><path clip-rule="evenodd" d="M9.84288 3.34375L9.49461 4.99097H6.95644L5.54653 11.6252H3.74414L5.15405 4.99097H2.6167L2.96497 3.34375H9.84288Z" fill="#27292D" fill-rule="evenodd"></path></svg><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/rendering-javascript-for-google-search-194523009/#transcription"><div class="css-1c32z77 e16w9crw0">Transcript</div></a></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/transcript-for-inside-search-quality-using-189798457/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Transcript for Inside Search Quality: Using metrics and data science to improve Search</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">June 27, 2024<!-- --> </div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"> </div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/inside-search-quality-using-metrics-and-189764262/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Inside Search Quality: Using metrics and data science to improve Search</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">June 27, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->36 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.</p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript → <a target="_blank" href= "https://goo.gle/sotr076-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr076-tr...</a></p></p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/cosmic-rays-crawlers-when-google-183236820/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Cosmic Rays &amp; Crawlers: When Google Search is under the weather</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">June 6, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->27 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. </p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript → <a target="_blank" href= "https://goo.gle/sotr075-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr075-transcript</a></p> <p dir="ltr">Goog...<a target="_blank" href= "https://goo.gle/3Vcs9pi" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/transcript-for-cosmic-rays-crawlers-183236821/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Transcript for Cosmic Rays &amp; Crawlers: When Google Search is under the weather</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">June 6, 2024<!-- --> </div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"> </div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/building-seo-community-with-office-hours-178893689/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Building SEO community with office hours</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">May 23, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->32 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. </p> <p><strong> </strong></p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode transcript → <a target="_blank" href= "https://goo.gle/sotr074-transcript" target="_blank" rel= "noopener">https://goo.gle/sotr074-transcript</a></p>...<a target="_blank" href= "https://goo.gle/4avilfM" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg 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10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/lets-talk-content-decay-174795801/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Let’s talk Content Decay</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">May 9, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->33 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.</p> <p dir="ltr">Resources:</p> <p dir="ltr">Episode ...<a target="_blank" href= "https://goo.gle/sotr073-transcript" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/transcript-for-lets-talk-content-decay-174795802/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Transcript for Let’s talk Content Decay</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">May 9, 2024<!-- --> </div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"> </div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 8.45455 14.5455L15.295 7.705C15.6848 7.31524 15.6859 6.68365 15.2975 6.29251ZM10 0C4.48 0 0 4.48 0 10C0 15.52 4.48 20 10 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 10 0ZM10 18C5.58 18 2 14.42 2 10C2 5.58 5.58 2 10 2C14.42 2 18 5.58 18 10C18 14.42 14.42 18 10 18Z" fill="#000000"></path></svg><div class="css-epdmgm e16w9crw0">Mark as Played</div></div></div><div data-test="podcast-play-progress" class="css-i5ai75 egwgilq0"></div></div></div><div class="css-ryp8vm ehbvdpp0"><div data-test="podcast-episode-card" class="css-1rnml96 emliuun0"><div class="css-1927myz e12f98q00"><div class="css-1rep9g8 e1rsh1tc0"><button class="css-4hf0t5 ebe59710" data-test="play-button" data-test-state="paused" type="button"><span aria-label="Play" class="SVGInline SVGInline--cleaned css-1u7b33j e1md4my70"><svg class="SVGInline-svg SVGInline--cleaned-svg css-1u7b33j-svg e1md4my70-svg" fill="#FFFFFF" xmlns="http://www.w3.org/2000/svg" viewBox="256 908 100 100"><style></style><path d="M272.6 912.3l69.9 44c1.8 1.1 1.8 3.7 0 4.8l-69.9 44c-1.9 1.2-4.3-.2-4.3-2.4v-87.9c0-2.3 2.5-3.7 4.3-2.5z"/></svg></span></button></div><div data-test="podcast-episode-name" class="css-hdhnzj e1w784o30"><div class="css-omroyl elnhvn30"><a class="css-0" data-test="nav-link" href="/podcast/269-search-off-the-record-62401894/episode/gemini-for-social-posts-game-edition-170769833/"><h3 class="css-urhhfy e10xt71u0"><p class="css-r6mb8g" data-test="truncate-paragraph"><span data-test="truncate-span" title="">Gemini for Social Posts: Game Edition</span></p></h3></a></div><span><div class="css-1479fkt egx951j0">April 25, 2024<!-- --> <span data-test="bullet" class="css-eyxn1w e1y287ls0">•</span> <!-- -->32 mins</div></span></div><div class="css-1accb37 e2syrdj0"><svg fill="none" height="8" viewBox="0 0 12 8" width="12"><path d="M9.87998 1.29L5.99998 5.17L2.11998 1.29C1.72998 0.899998 1.09998 0.899998 0.70998 1.29C0.31998 1.68 0.31998 2.31 0.70998 2.7L5.29998 7.29C5.68998 7.68 6.31998 7.68 6.70998 7.29L11.3 2.7C11.69 2.31 11.69 1.68 11.3 1.29C10.91 0.909998 10.27 0.899998 9.87998 1.29Z" fill="#3F4447"></path></svg></div></div><div class="css-z603ou ev53muh0"><div class="css-cmf3mf e179s98p0" itemProp="podcastDescription"><div><p dir="ltr">In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.</p> <p><strong> </strong></p> <p dir="ltr">Resources:</p> <p dir="ltr">...<a target="_blank" href= "https://goo.gle/sotr072-transcript" target="_blank" rel= "noopener"></a></p></p></p></p></p></p></p></div> <button class="css-1t8gq41 ehd7kj20" data-test="nav-link"> <!-- -->Read more</button></div></div><div class="css-j9qmi7 e1v33edj0"><button aria-label="More" data-test="target-button" role="button" class="css-1tdkcll e2uivio0"><div data-test="share-button" class="css-rqol1o eagfbvw0"><svg fill="none" height="15" viewBox="0 0 16 23" width="16"><path d="M8.33472 0.428615C8.13428 0.201808 7.77979 0.203876 7.58179 0.433017L4.25146 4.28926C3.8772 4.72267 3.92627 5.37638 4.36133 5.74938C4.79614 6.12237 5.45215 6.0734 5.82642 5.63999L7 4.28118V14.1482C7 14.7005 7.44775 15.1482 8 15.1482C8.55225 15.1482 9 14.7005 9 14.1482V4.31299L10.1814 5.64912C10.5608 6.07814 11.2173 6.11946 11.6479 5.74143C12.0784 5.36339 12.1199 4.70915 11.7405 4.28013L8.33472 0.428615Z" fill="#3F4447"></path><path d="M0 9.06873C0 8.03722 0.84082 7.21605 1.86035 7.21605H4C4.55225 7.21605 5 7.66377 5 8.21605C5 8.76834 4.55225 9.21605 4 9.21605H2V21H14V9.21605H12C11.4478 9.21605 11 8.76834 11 8.21605C11 7.66377 11.4478 7.21605 12 7.21605H14.1401C15.1594 7.21605 16 8.03759 16 9.06873V21.1478C16 22.1788 15.1592 23 14.1401 23H1.86035C0.841309 23 0 22.1792 0 21.1478V9.06873Z" fill="#3F4447"></path></svg><div class="css-epdmgm e16w9crw0">Share</div></div></button><div data-test="podcast-mark-as-played" class="css-1m2npzy e13vi74n0"><svg fill="none" height="15" viewBox="0 0 20 20" width="20"><path d="M15.2975 6.29251C14.9072 5.89941 14.2717 5.89829 13.88 6.29L8 12.17L5.11549 9.29352C4.7257 8.90482 4.09474 8.90526 3.70549 9.29451C3.31586 9.68414 3.31586 10.3159 3.70549 10.7055L7.54545 14.5455C7.79649 14.7965 8.20351 14.7965 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I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. 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n;super(e,t.TZ,r),this.replayRunning=!1,this.#o=e;try{n=JSON.parse(localStorage.getItem("".concat(Oe.H3,"_").concat(Oe.uh)))}catch(e){}(0,g.SR)(e.agentIdentifier)&&this.ee.on(t.G4.RECORD,(()=>this.#a())),this.#s(n)?(this.#i=n?.sessionReplayMode,this.#c()):this.importAggregator(e),this.ee.on("err",(e=>{this.replayRunning&&(this.errorNoticed=!0,(0,x.p)(t.G4.ERROR_DURING_REPLAY,[e],void 0,this.featureName,this.ee))})),this.ee.on(t.G4.REPLAY_RUNNING,(e=>{this.replayRunning=e}))}#s(e){return e&&(e.sessionReplayMode===Oe.g.FULL||e.sessionReplayMode===Oe.g.ERROR)||(0,g.Aw)(this.agentIdentifier)}#u=!1;async#c(e){if(!this.#u){this.#u=!0;try{const{Recorder:t}=await Promise.all([i.e(478),i.e(249)]).then(i.bind(i,8589));this.recorder??=new 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r.inPlace(p.gm,Fe.slice(0,2),Ke+"-"),r.inPlace(p.gm,Fe.slice(2,3),Ue+"-"),r.inPlace(p.gm,Fe.slice(3),Ve+"-"),t.on(Ue+Ge,(function(e,t,n){e[0]=r(e[0],"fn-",null,n)})),t.on(Ke+Ge,(function(e,t,n){this.method=n,this.timerDuration=isNaN(e[1])?0:+e[1],e[0]=r(e[0],"fn-",this,n)})),t}const We={};function ze(e){const t=function(e){return(e||B.ee).get("mutation")}(e);if(!p.RI||We[t.debugId])return t;We[t.debugId]=!0;var r=(0,W.YM)(t),n=p.gm.MutationObserver;return n&&(window.MutationObserver=function(e){return this instanceof n?new n(r(e,"fn-")):n.apply(this,arguments)},MutationObserver.prototype=n.prototype),t}const{TZ:qe,d3:Ze,Kp:Ye,$p:Xe,wW:Je,e5:Qe,tH:$e,uP:et,rw:tt,Lc:rt}=Pe;class nt extends b{static featureName=qe;constructor(e,t=!0){if(super(e,qe,t),!p.RI)return;try{this.removeOnAbort=new AbortController}catch(e){}let r,n=0;const i=this.ee.get("tracer"),o=Le(this.ee),a=De(this.ee),s=Be(this.ee),c=Z(this.ee),u=this.ee.get("events"),d=ne(this.ee),l=ve(this.ee),f=ze(this.ee);function h(e,t){l.emit("newURL",[""+window.location,t])}function g(){n++,r=window.location.hash,this[et]=(0,S.t)()}function m(){n--,window.location.hash!==r&&h(0,!0);var e=(0,S.t)();this[Qe]=~~this[Qe]+e-this[et],this[rt]=e}function v(e,t){e.on(t,(function(){this[t]=(0,S.t)()}))}this.ee.on(et,g),a.on(tt,g),o.on(tt,g),this.ee.on(rt,m),a.on(Je,m),o.on(Je,m),this.ee.on("fn-err",((...t)=>{t[2]?.__newrelic?.[e.agentIdentifier]||(0,x.p)("function-err",[...t],void 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Set(t.features||[]),this.desiredFeatures.add(w),this.runSoftNavOverSpa=[...this.desiredFeatures].some((e=>e.featureName===a.K7.softNav)),(0,d.j)(this,t,t.loaderType||"agent"),this.run()):(0,e.R)(21)}get config(){return{info:this.info,init:this.init,loader_config:this.loader_config,runtime:this.runtime}}run(){try{const t=u(this.agentIdentifier),r=[...this.desiredFeatures];r.sort(((e,t)=>a.P3[e.featureName]-a.P3[t.featureName])),r.forEach((r=>{if(!t[r.featureName]&&r.featureName!==a.K7.pageViewEvent)return;if(this.runSoftNavOverSpa&&r.featureName===a.K7.spa)return;if(!this.runSoftNavOverSpa&&r.featureName===a.K7.softNav)return;const n=function(e){switch(e){case a.K7.ajax:return[a.K7.jserrors];case a.K7.sessionTrace:return[a.K7.ajax,a.K7.pageViewEvent];case a.K7.sessionReplay:return[a.K7.sessionTrace];case a.K7.pageViewTiming:return[a.K7.pageViewEvent];default:return[]}}(r.featureName).filter((e=>!(e in 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