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boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ng/blog/what-is-dropshipping"/><meta itemProp="dateModified" content="2024-11-13T06:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ng/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ng/blog/topics/guides" class="no-underline hover:text-link-light-hover topic-link">Guides</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Dropshipping and How Does It Work? (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center">Written by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/corey-ferreira" class="no-underline" itemProp="url"><span itemProp="name">Corey Ferreira</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 10.3496L4.96058 8.57187C4.7604 8.35605 4.77284 8.01862 4.98867 7.81809C5.17782 7.64245 5.46547 7.62751 5.67169 7.78253L7.2148 9.18698L10.237 5.70253C10.4262 5.47676 10.7625 5.44725 10.9883 5.6364C10.9894 5.63711 10.9901 5.63782 10.9908 5.63854V5.63498ZM6.23663 2.12251C6.07378 2.12251 5.91769 2.1986 5.81814 2.33442L5.13405 3.26989C4.93529 3.54153 4.65974 3.73922 4.33725 3.84233L3.22685 4.19682C3.01174 4.26544 2.86774 4.46171 2.86809 4.685L2.87023 5.83984C2.87129 6.17442 2.76605 6.49478 2.56623 6.76607L1.87823 7.69869C1.74525 7.87896 1.74525 8.12144 1.87823 8.30171L2.56623 9.23469C2.76605 9.50562 2.87129 9.82598 2.87023 10.1609L2.86809 11.3154C2.86774 11.5387 3.01174 11.735 3.22649 11.8036L4.33761 12.1584C4.65974 12.2612 4.93529 12.4592 5.13405 12.7305L5.81814 13.666C5.95041 13.847 6.18294 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10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/joe-rinaldi-johnson" class="no-underline" itemProp="url"><span itemProp="name">Joe Rinaldi Johnson</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>13 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805&originalWidth=1848&originalHeight=782" alt="A shopping cart is filled with cardboard boxes to represent the concept of dropshipping." loading="eager" decoding="async" width="1848" height="782" 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class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is dropshipping?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">How does dropshipping work?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Should you start dropshipping?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">7 benefits of dropshipping</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Dropshipping drawbacks</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Dropshipping FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NG&signup_page=https%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Fwhat-is-dropshipping&signup_types[]=paid_trial_experience" class="flex 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md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style></style><p>Dropshipping is a simple, popular way to <a href="/start">start a business</a>. It removes common retail challenges such as buying, storing, and shipping inventory.</p> <p>When a dropshipping store makes a sale, it forwards the order to a supplier, who handles delivery to the customer. This lets store owners focus on other tasks, like marketing and branding.</p> <p>Ahead, learn what dropshipping is, how it works, and <a href="/ng/blog/how-to-start-dropshipping">how to get started as a dropshipper</a>.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is dropshipping?</h2> <p>Dropshipping is a retail method where an online store doesn’t keep its products in stock. Instead, when a customer makes an order, the store forwards it with payment to a dropshipping supplier. The supplier then ships the product to the customer.</p> <p>Many business owners prefer dropshipping because it passes the task of <a href="/ng/blog/order-fulfillment">order fulfillment</a> to suppliers. This means stores don’t need to invest in warehouse space or risk getting stuck with unsold inventory. As a result, businesses can allocate more resources to other retail activities such as marketing.</p> <p>It’s estimated that dropshipping generates <a href="https://www.statista.com/statistics/1264272/dropshipping-market-size/" rel="nofollow noopener noreferrer" target="_blank">more than $300 billion</a> in ecommerce sales every year.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/ddeMiAG9G7o?si=H67urgU3gngnCeCu" class="absolute inset-0 w-full h-full"></div></div> <h3>What is a dropshipper?</h3> <p>A dropshipper is the person or business that accepts customer orders and passes them to a supplier for fulfillment.</p> <p>Dropshippers often run <a href="/online">online stores</a> to market and sell products. When a customer buys a product, the dropshipper places a corresponding order with the supplier.</p> <p>Let’s say a customer buys a cat collar from your online pet store. As a dropshipper, you forward the order to your cat collar supplier, who keeps the product in stock.</p> <h3>What are dropshipping suppliers?</h3> <p><a href="/ng/blog/dropshipping-suppliers">Dropshipping suppliers</a> fulfill orders made by retailers on behalf of customers. They store products, package them for shipping, and organize delivery to the customer address.</p> <p>You might work with an individual supplier or a platform that hosts a directory of suppliers, such as <a href="/ng/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress</a>. Some manufacturers, <a href="/ng/blog/wholesale-suppliers">wholesalers</a>, and independent makers also operate as dropshipping suppliers.</p> <p>In the pet store example, the company that receives the order, packages the cat collar, and ships it to the customer is the dropshipping supplier.</p> <h2 id="2">How does dropshipping work?</h2> <p>Here’s a step-by-step breakdown of how the standard dropshipping process works:</p> <h3>1. Partner with a dropshipping supplier</h3> <p>Find a dropshipping supplier that offers <a href="/ng/blog/best-dropshipping-products">products you want to sell</a>. After signing an agreement, they’ll handle storage, packaging, and shipping of customer purchases.</p> <p>You could partner with an individual business in your niche. You can also use a <a href="https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping">dropshipping app</a> to sell products from multiple suppliers.</p> <h3>2. Set up an online store</h3> <p>Next, <a href="https://accounts.shopify.com/store-create">create your online store</a>. Your store lists products from your supplier for the price that you decide.</p> <p>Add a dropshipping app to your store to keep product listings updated and automatically forward orders to suppliers:</p> <ul> <li> <a href="https://apps.shopify.com/dsers">DSers</a> connects Shopify stores to AliExpress.</li> <li> <a href="https://apps.shopify.com/zendrop">Zendrop</a> has a catalog with more than a million products.</li> <li> <a href="https://apps.shopify.com/spocket">Spocket</a> includes dropshipping suppliers in the US, Europe, Brazil, and India.</li> <li> <a href="https://apps.shopify.com/autods">AutoDS</a> uses AI to help you find and import popular products to your store.</li> </ul> <h3>3. Receive a customer order</h3> <p>When a customer visits your store and places an order, the checkout process happens as normal. The customer pays, receives order confirmation, and awaits delivery.</p> <h3>4. Forward the order to the supplier</h3> <p>Once your customer pays for the order, send the order details to your dropshipping supplier. If you’re using a dropshipping app, this step is automated.</p> <h3>5. Supplier prepares and ships the product</h3> <p>The dropshipping supplier prepares the order and ships it directly to the customer. Many suppliers offer branded invoices and <a href="/ng/blog/ecommerce-packaging">custom packaging</a> to enhance the shopping experience.</p> <h3>6. Customer receives the product</h3> <p>The customer receives their product from the supplier while the store handles any customer service needs.</p> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/steps-of-dropshipping.png?v=1716471227" alt="How dropshipping works in six steps, from partnering with a supplier to the customer receiving the product."></p> <h2 id="3">Should you start dropshipping?</h2> <p>Trying to decide <a href="/ng/blog/is-dropshipping-worth-it">whether dropshipping is worth it</a> for you? Here are some signs that a dropshipping business model could fit your business:</p> <h3>You’re all about marketing</h3> <p>If you’re skilled in <a href="/ng/blog/seo-marketing">search engine optimization</a> or <a href="/ng/blog/social-media-marketing-strategy">social media marketing</a>, dropshipping could be a great fit.</p> <p>The primary goal of dropshippers is to drive traffic to an online store using platforms such as Google, YouTube, TikTok, and Instagram. Dropshippers leverage <a href="/ng/blog/ecommerce-content-marketing">content marketing</a> and an understanding of ranking algorithms to connect potential customers with products.</p> <h3>You’re sales-driven, not brand-focused</h3> <p>If your business strategy is more focused on generating a high volume of sales than on building a distinctive brand, dropshipping could be suitable for you.</p> <p>In other retail models, sellers add branding to their products, packaging, and communications to create a consistent <a href="/ng/blog/brand-experience">brand experience</a>, building customer loyalty.</p> <p>Dropshipping offers fewer branding opportunities. Packaging and delivery leave little room for personalization, and dropshipping products are rarely exclusive to a single retailer. This makes it harder to provide a unique experience that keeps customers coming back.</p> <p>If you’re looking to sell branded products using dropshipping, explore options for <a href="/ng/blog/private-label-dropshipping">private label dropshipping</a> or <a href="/ng/blog/print-on-demand">print-on-demand</a> products.</p> <h3>You prioritize product variety</h3> <p>Dropshipping gives merchants the ability to sell a wide array of products from a global network of suppliers without worrying about inventory.</p> <p>However, this comes with a trade-off: less control over product quality and consistency. Beyond ordering samples, you may have little influence over the manufacturing process.</p> <h3>You’re comfortable with longer shipping times</h3> <p>In an era of <a href="/ng/blog/shopify-fulfillment-network-2-day-delivery">super-fast delivery</a>, most customers expect their purchases to arrive quickly. This presents a challenge for dropshippers who partner with overseas suppliers.</p> <p>Products sent from international locations, such as China with <a href="/ng/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping">ePacket</a>, can take significantly longer to arrive, risking customer dissatisfaction.</p> <p>If you can source domestic suppliers or manage customer expectations around delivery times, dropshipping could be a viable option.</p> <h3>You’re prepared for customer support</h3> <p>While dropshippers don’t deal with product fulfillment, they are the primary point of contact for customers. This means they often find themselves addressing customer service issues that are beyond their direct control, such as shipment delays, delivery problems, product defects, and return requests.</p> <p>If you’re ready to navigate these challenges and <a href="/ng/retail/customer-service-examples">manage customer inquiries</a> effectively, dropshipping could be a well-suited business model.</p> <h3>You’re ready to grow</h3> <p>Dropshipping isn’t just for new stores. It's also a tool for established retailers looking to expand.</p> <p>By partnering with a supplier or another store that can handle fulfillment, retailers can add complementary products to their inventory without sourcing, purchasing, or stocking them.</p> <p>Offering customers a larger selection of products may increase your <a href="/ng/blog/average-order-value">average order value</a>. Using dropshipping to list additional products can also draw in new customers.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.</p> <a href="/collective/retailer" class="marketing-button marketing-button--small" target="_blank">Learn more</a> </div> <h2 id="4">7 benefits of dropshipping</h2> <p>Here are seven reasons why dropshipping has become a popular ecommerce model for businesses:</p> <ol> <li><a href="#7">Low costs</a></li> <li><a href="#8">Wide selection of products to sell</a></li> <li><a href="#9">No product development costs</a></li> <li><a href="#10">Flexible location</a></li> <li><a href="#11">Easier to start</a></li> <li><a href="#12">Easier to test</a></li> <li><a href="#13">Easier to scale</a></li> </ol> <h3 id="7">1. Low costs</h3> <p>Because you don’t buy inventory, dropshipping requires minimal upfront investment. Many dropshipping stores are run from home with little more than a laptop, making it an attractive <a href="/ng/blog/low-investment-business-ideas">small business idea</a>.</p> <p>With this benefit, however, comes competition from other dropshipping entrepreneurs. You’ll need to invest your time rather than capital, applying <a href="/ng/blog/ecom-king-dropshipping">tips from dropshipping experts</a> to make your business work.</p> <h3 id="8">2. Wide selection of products to sell</h3> <p>Use dropshipping to offer a wide array of <a href="/ng/blog/trending-products">trending products</a> to your customers. With no unsold inventory to worry about, you can change your product catalog at will. If suppliers stock a new item, you can immediately list it for sale.</p> <h3 id="9">3. No product development costs</h3> <p>Dropshippers also don't need to invest (and risk) capital in research and development to create a new product. Instead, they can source proven sellers that are ready to ship.</p> <h3 id="10">4. Flexible location</h3> <p>A dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and provide timely customer support, there are few restrictions on where you live and work.</p> <h3 id="11">5. Easier to start</h3> <p>Dropshipping removes many retail hurdles. Running an ecommerce business becomes easier when you don’t have to:</p> <ul> <li>Manage or pay for a warehouse</li> <li>Monitor inventory</li> <li>Pack and ship orders</li> <li>Track inventory for accounting</li> <li>Handle inbound return shipments</li> </ul> <p>That said, <a href="/ng/blog/dropshipping-success">successful dropshippers</a> carefully oversee the fulfillment process and are committed to providing a satisfying customer experience.</p> <h3 id="12">6. Easier to test</h3> <p>Dropshipping is a useful <a href="/ng/blog/dropshipping-fulfillment">fulfillment model</a> for testing customer interest in a new product category. Stores can trial sales of a dropshipped product before committing to buying inventory.</p> <h3 id="13">7. Easier to scale</h3> <p>Scaling a traditional retail business takes forward planning. If a large number of orders arrive unexpectedly, it can be challenging to accommodate them, and you may quickly sell out.</p> <p>Dropshipping businesses tend to scale more efficiently. Plus, you can expand your reach by dropshipping on popular marketplaces like <a href="/ng/blog/amazon-dropshipping">Amazon</a>, <a href="/ng/blog/ebay-dropshipping">eBay</a>, and <a href="/ng/blog/etsy-dropshipping">Etsy</a>.</p> <h2 id="5">Dropshipping drawbacks</h2> <p>Like all retail models, dropshipping also has its downsides. Here are three drawbacks to consider:</p> <ol> <li><a href="#14">Lower profit margins</a></li> <li><a href="#15">Inventory volatility</a></li> <li><a href="#16">Shipping complexities</a></li> </ol> <h3 id="14">1. Lower profit margins</h3> <p>The accessibility of dropshipping can lead to intense competition, resulting in lower <a href="/ng/blog/what-is-profit-margin">profit margins</a> as businesses undercut each other.</p> <p>The more you reduce prices, the harder it becomes to <a href="/tools/profit-margin-calculator">calculate profit margins</a> that work for your store.</p> <p>Mitigate this problem by choosing the right products and <a href="/ng/blog/dropshipping-niches">selecting a dropshipping niche</a> that’s not over-saturated.</p> <h3 id="15">2. Inventory volatility</h3> <p>For all its inventory management benefits, dropshipping exposes retailers to sudden changes in product availability.</p> <p>With suppliers fulfilling orders for multiple retailers, inventory levels can fluctuate unexpectedly—something that’s less of an issue when you stock your own products.</p> <p>Fortunately, dropshipping apps like <a href="https://apps.shopify.com/dsers">DSers</a> give merchants options when a supplier’s stock hits zero. For example, you can automatically unpublish a sold-out product or set a “Sold Out” label.</p> <h3 id="16">3. Shipping complexities</h3> <p>Working with multiple suppliers can complicate order fulfillment. If a customer orders three items from three different suppliers, you’ll need to cover separate shipping costs for each. The items may also arrive at different times.</p> <p>For dropshippers sourcing products from international suppliers, cross-border shipping can introduce additional complexity, making issues harder to resolve when things go wrong.</p> <p>One possible solution is to pass shipping costs on to customers. However, this may make your <a href="/ng/blog/competitive-pricing">pricing less competitive</a>.</p> <h2>Dropshipping in 2025</h2> <p>In 2025, <a href="/dropshipping">dropshipping</a> remains a popular choice for online store owners, <a href="/ng/blog/side-hustle">side hustlers</a>, and established retailers.</p> <p>Dropshipping with Shopify is easy. Integrate a dropshipping app or use <a href="/collective/retailer">Shopify Collective</a> to dropship products from US-based Shopify brands.</p> <p>Here’s how:</p> <ol> <li> <a href="https://accounts.shopify.com/store-create"><strong>Sign up for a free trial</strong></a> with some basic information about your business.</li> <li> <strong>Personalize your store</strong> with a logo, helpful content, and a <a href="https://themes.shopify.com">free theme</a> that fits your brand.</li> <li> <strong>Add a </strong><a href="https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping"><strong>dropshipping app</strong></a> to connect with your Shopify store with dropshipping suppliers.</li> <li> <strong>Import products to your store</strong> and set prices that include a profit margin.</li> <li> <strong>Start selling</strong> and marketing your products.</li> </ol> <hr class="solid"> <p>From first-time sellers to global retailers, Shopify works for everyone. <a href="/pricing">See plans and pricing</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ng/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/ng/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/ng/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/ng/blog/product-ideas">Product Ideas: 17 Places To Find Profitable Products</a></li><li class="mt-2"><a href="/ng/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/ng/blog/online-business-ideas">25+ Ideas for Online Businesses To Start Now (2024)</a></li><li class="mt-2"><a href="/ng/blog/dropshipping-tips">10 Dropshipping Tips To Boost Your Business</a></li><li class="mt-2"><a href="/ng/blog/affiliate-marketing">What Is Affiliate Marketing and How to Get Started</a></li><li class="mt-2"><a href="/ng/blog/pinterest-marketing">Pinterest Marketing 101- How to Promote Your Business on Pinterest</a></li><li class="mt-2"><a href="/ng/blog/sell-on-ebay">The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">Dropshipping FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How much do I need to invest to start dropshipping?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Starting a dropshipping business requires investing in an online store with a domain name and an ecommerce website. You may also need to budget for online advertising to reach potential customers.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do dropshippers make money?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Dropshipping businesses earn money from the profit margin that exists on the products they buy from suppliers and sell to consumers.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is dropshipping legal?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Dropshipping is a legal and widely used ecommerce fulfillment model that’s become a popular option for businesses around the world.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How profitable is dropshipping?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Typical profit margins for dropshippers selling products from open marketplaces range between 10% and 15%. Established retailers using products like <a href="/collective">Shopify Collective</a> to dropship between stores can expect far higher margins. By finding the right products to sell and fostering strong supplier relationships, you can build a profitable dropshipping business.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What’s the difference between dropshipping and retail arbitrage?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Unlike dropshipping, retail arbitrage involves buying products from other retailers and reselling them at a higher price.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I start a dropshipping business?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>Choose a dropshipping niche.</li> <li>Partner with a dropshipping supplier.</li> <li>Build an ecommerce store.</li> <li>Market your dropshipping store on <a href="/ng/blog/sell-on-facebook">Facebook</a>, <a href="/ng/blog/how-to-sell-on-instagram">Instagram</a>, and <a href="/ng/blog/tiktok-ecommerce">TikTok</a>.</li> <li>Accept customer orders and forward them to the supplier.</li> <li>Analyze and improve your sales strategy.</li> </ul> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2">Written by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/corey-ferreira" class="no-underline" itemProp="url"><span itemProp="name">Corey Ferreira</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg 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13.3494C4.20499 13.2605 4.11503 13.1958 4.00979 13.1623L2.89903 12.8075C2.24161 12.5977 1.80037 11.9972 1.80179 11.3138L1.80392 10.1593C1.80392 10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/joe-rinaldi-johnson" class="no-underline" itemProp="url"><span itemProp="name">Joe Rinaldi Johnson</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>13 Nov 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" 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2.50687C8.17014 2.61104 7.82952 2.61104 7.50738 2.50687L6.39841 2.14811C6.34507 2.13069 6.29032 2.12251 6.23663 2.12251ZM6.23485 14.9337C5.73708 14.9337 5.25885 14.7008 4.95414 14.2845L4.27005 13.3494C4.20499 13.2605 4.11503 13.1958 4.00979 13.1623L2.89903 12.8075C2.24161 12.5977 1.80037 11.9972 1.80179 11.3138L1.80392 10.1593C1.80392 10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Reviewed by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/joe-rinaldi-johnson" class="no-underline" itemProp="url"><span itemProp="name">Joe Rinaldi Johnson</span></a></span></div></div><div class="text-body-sm text-shade-50">Last updated <time>13 Nov 2024</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl 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(2025)","publishedAt":"2024-11-13T06:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805","altText":"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.","width":1848,"height":782},"tags":["Guides","Source Products"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eDropshipping is a simple, popular way to \u003ca href=\"/start\"\u003estart a business\u003c/a\u003e. It removes common retail challenges such as buying, storing, and shipping inventory.\u003c/p\u003e\n\u003cp\u003eWhen a dropshipping store makes a sale, it forwards the order to a supplier, who handles delivery to the customer. This lets store owners focus on other tasks, like marketing and branding.\u003c/p\u003e\n\u003cp\u003eAhead, learn what dropshipping is, how it works, and \u003ca href=\"/blog/how-to-start-dropshipping\"\u003ehow to get started as a dropshipper\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is dropshipping?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHow does dropshipping work?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eShould you start dropshipping?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e7 benefits of dropshipping\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eDropshipping drawbacks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eDropshipping FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is dropshipping?\u003c/h2\u003e\n\u003cp\u003eDropshipping is a retail method where an online store doesn’t keep its products in stock. Instead, when a customer makes an order, the store forwards it with payment to a dropshipping supplier. The supplier then ships the product to the customer.\u003c/p\u003e\n\u003cp\u003eMany business owners prefer dropshipping because it passes the task of \u003ca href=\"/blog/order-fulfillment\"\u003eorder fulfillment\u003c/a\u003e to suppliers. This means stores don’t need to invest in warehouse space or risk getting stuck with unsold inventory. As a result, businesses can allocate more resources to other retail activities such as marketing.\u003c/p\u003e\n\u003cp\u003eIt’s estimated that dropshipping generates \u003ca href=\"https://www.statista.com/statistics/1264272/dropshipping-market-size/\" rel=\"nofollow\" target=\"_blank\"\u003emore than $300 billion\u003c/a\u003e in ecommerce sales every year.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/ddeMiAG9G7o?si=H67urgU3gngnCeCu\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch3\u003eWhat is a dropshipper?\u003c/h3\u003e\n\u003cp\u003eA dropshipper is the person or business that accepts customer orders and passes them to a supplier for fulfillment.\u003c/p\u003e\n\u003cp\u003eDropshippers often run \u003ca href=\"/online\"\u003eonline stores\u003c/a\u003e to market and sell products. When a customer buys a product, the dropshipper places a corresponding order with the supplier.\u003c/p\u003e\n\u003cp\u003eLet’s say a customer buys a cat collar from your online pet store. As a dropshipper, you forward the order to your cat collar supplier, who keeps the product in stock.\u003c/p\u003e\n\u003ch3\u003eWhat are dropshipping suppliers?\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eDropshipping suppliers\u003c/a\u003e fulfill orders made by retailers on behalf of customers. They store products, package them for shipping, and organize delivery to the customer address.\u003c/p\u003e\n\u003cp\u003eYou might work with an individual supplier or a platform that hosts a directory of suppliers, such as \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress\u003c/a\u003e. Some manufacturers, \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesalers\u003c/a\u003e, and independent makers also operate as dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eIn the pet store example, the company that receives the order, packages the cat collar, and ships it to the customer is the dropshipping supplier.\u003c/p\u003e\n\u003cdiv data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eHow does dropshipping work?\u003c/h2\u003e\n\u003cp\u003eHere’s a step-by-step breakdown of how the standard dropshipping process works:\u003c/p\u003e\n\u003ch3\u003e1. Partner with a dropshipping supplier\u003c/h3\u003e\n\u003cp\u003eFind a dropshipping supplier that offers \u003ca href=\"/blog/best-dropshipping-products\"\u003eproducts you want to sell\u003c/a\u003e. After signing an agreement, they’ll handle storage, packaging, and shipping of customer purchases.\u003c/p\u003e\n\u003cp\u003eYou could partner with an individual business in your niche. You can also use a \u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003edropshipping app\u003c/a\u003e to sell products from multiple suppliers.\u003c/p\u003e\n\u003ch3\u003e2. Set up an online store\u003c/h3\u003e\n\u003cp\u003eNext, \u003ca href=\"https://accounts.shopify.com/store-create\"\u003ecreate your online store\u003c/a\u003e. Your store lists products from your supplier for the price that you decide.\u003c/p\u003e\n\u003cp\u003eAdd a dropshipping app to your store to keep product listings updated and automatically forward orders to suppliers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e connects Shopify stores to AliExpress.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop\"\u003eZendrop\u003c/a\u003e has a catalog with more than a million products.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket\"\u003eSpocket\u003c/a\u003e includes dropshipping suppliers in the US, Europe, Brazil, and India.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods\"\u003eAutoDS\u003c/a\u003e uses AI to help you find and import popular products to your store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3. Receive a customer order\u003c/h3\u003e\n\u003cp\u003eWhen a customer visits your store and places an order, the checkout process happens as normal. The customer pays, receives order confirmation, and awaits delivery.\u003c/p\u003e\n\u003ch3\u003e4. Forward the order to the supplier\u003c/h3\u003e\n\u003cp\u003eOnce your customer pays for the order, send the order details to your dropshipping supplier. If you’re using a dropshipping app, this step is automated.\u003c/p\u003e\n\u003ch3\u003e5. Supplier prepares and ships the product\u003c/h3\u003e\n\u003cp\u003eThe dropshipping supplier prepares the order and ships it directly to the customer. Many suppliers offer branded invoices and \u003ca href=\"/blog/ecommerce-packaging\"\u003ecustom packaging\u003c/a\u003e to enhance the shopping experience.\u003c/p\u003e\n\u003ch3\u003e6. Customer receives the product\u003c/h3\u003e\n\u003cp\u003eThe customer receives their product from the supplier while the store handles any customer service needs.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/steps-of-dropshipping.png?v=1716471227\" alt=\"How dropshipping works in six steps, from partnering with a supplier to the customer receiving the product.\"\u003e\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eShould you start dropshipping?\u003c/h2\u003e\n\u003cp\u003eTrying to decide \u003ca href=\"/blog/is-dropshipping-worth-it\"\u003ewhether dropshipping is worth it\u003c/a\u003e for you? Here are some signs that a dropshipping business model could fit your business:\u003c/p\u003e\n\u003ch3\u003eYou’re all about marketing\u003c/h3\u003e\n\u003cp\u003eIf you’re skilled in \u003ca href=\"/blog/seo-marketing\"\u003esearch engine optimization\u003c/a\u003e or \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media marketing\u003c/a\u003e, dropshipping could be a great fit.\u003c/p\u003e\n\u003cp\u003eThe primary goal of dropshippers is to drive traffic to an online store using platforms such as Google, YouTube, TikTok, and Instagram. Dropshippers leverage \u003ca href=\"/blog/ecommerce-content-marketing\"\u003econtent marketing\u003c/a\u003e and an understanding of ranking algorithms to connect potential customers with products.\u003c/p\u003e\n\u003ch3\u003eYou’re sales-driven, not brand-focused\u003c/h3\u003e\n\u003cp\u003eIf your business strategy is more focused on generating a high volume of sales than on building a distinctive brand, dropshipping could be suitable for you.\u003c/p\u003e\n\u003cp\u003eIn other retail models, sellers add branding to their products, packaging, and communications to create a consistent \u003ca href=\"/blog/brand-experience\"\u003ebrand experience\u003c/a\u003e, building customer loyalty.\u003c/p\u003e\n\u003cp\u003eDropshipping offers fewer branding opportunities. Packaging and delivery leave little room for personalization, and dropshipping products are rarely exclusive to a single retailer. This makes it harder to provide a unique experience that keeps customers coming back.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to sell branded products using dropshipping, explore options for \u003ca href=\"/blog/private-label-dropshipping\"\u003eprivate label dropshipping\u003c/a\u003e or \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e products.\u003c/p\u003e\n\u003ch3\u003eYou prioritize product variety\u003c/h3\u003e\n\u003cp\u003eDropshipping gives merchants the ability to sell a wide array of products from a global network of suppliers without worrying about inventory.\u003c/p\u003e\n\u003cp\u003eHowever, this comes with a trade-off: less control over product quality and consistency. Beyond ordering samples, you may have little influence over the manufacturing process.\u003c/p\u003e\n\u003ch3\u003eYou’re comfortable with longer shipping times\u003c/h3\u003e\n\u003cp\u003eIn an era of \u003ca href=\"/blog/shopify-fulfillment-network-2-day-delivery\"\u003esuper-fast delivery\u003c/a\u003e, most customers expect their purchases to arrive quickly. This presents a challenge for dropshippers who partner with overseas suppliers.\u003c/p\u003e\n\u003cp\u003eProducts sent from international locations, such as China with \u003ca href=\"/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003eePacket\u003c/a\u003e, can take significantly longer to arrive, risking customer dissatisfaction.\u003c/p\u003e\n\u003cp\u003eIf you can source domestic suppliers or manage customer expectations around delivery times, dropshipping could be a viable option.\u003c/p\u003e\n\u003ch3\u003eYou’re prepared for customer support\u003c/h3\u003e\n\u003cp\u003eWhile dropshippers don’t deal with product fulfillment, they are the primary point of contact for customers. This means they often find themselves addressing customer service issues that are beyond their direct control, such as shipment delays, delivery problems, product defects, and return requests.\u003c/p\u003e\n\u003cp\u003eIf you’re ready to navigate these challenges and \u003ca href=\"/retail/customer-service-examples\"\u003emanage customer inquiries\u003c/a\u003e effectively, dropshipping could be a well-suited business model.\u003c/p\u003e\n\u003ch3\u003eYou’re ready to grow\u003c/h3\u003e\n\u003cp\u003eDropshipping isn’t just for new stores. It's also a tool for established retailers looking to expand.\u003c/p\u003e\n\u003cp\u003eBy partnering with a supplier or another store that can handle fulfillment, retailers can add complementary products to their inventory without sourcing, purchasing, or stocking them.\u003c/p\u003e\n\u003cp\u003eOffering customers a larger selection of products may increase your \u003ca href=\"/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e. Using dropshipping to list additional products can also draw in new customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003e7 benefits of dropshipping\u003c/h2\u003e\n\u003cp\u003eHere are seven reasons why dropshipping has become a popular ecommerce model for businesses:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLow costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWide selection of products to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eNo product development costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFlexible location\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEasier to start\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eEasier to test\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEasier to scale\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Low costs\u003c/h3\u003e\n\u003cp\u003eBecause you don’t buy inventory, dropshipping requires minimal upfront investment. Many dropshipping stores are run from home with little more than a laptop, making it an attractive \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWith this benefit, however, comes competition from other dropshipping entrepreneurs. You’ll need to invest your time rather than capital, applying \u003ca href=\"/blog/ecom-king-dropshipping\"\u003etips from dropshipping experts\u003c/a\u003e to make your business work.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Wide selection of products to sell\u003c/h3\u003e\n\u003cp\u003eUse dropshipping to offer a wide array of \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e to your customers. With no unsold inventory to worry about, you can change your product catalog at will. If suppliers stock a new item, you can immediately list it for sale.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. No product development costs\u003c/h3\u003e\n\u003cp\u003eDropshippers also don't need to invest (and risk) capital in research and development to create a new product. Instead, they can source proven sellers that are ready to ship.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Flexible location\u003c/h3\u003e\n\u003cp\u003eA dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and provide timely customer support, there are few restrictions on where you live and work.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Easier to start\u003c/h3\u003e\n\u003cp\u003eDropshipping removes many retail hurdles. Running an ecommerce business becomes easier when you don’t have to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManage or pay for a warehouse\u003c/li\u003e\n\u003cli\u003eMonitor inventory\u003c/li\u003e\n\u003cli\u003ePack and ship orders\u003c/li\u003e\n\u003cli\u003eTrack inventory for accounting\u003c/li\u003e\n\u003cli\u003eHandle inbound return shipments\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThat said, \u003ca href=\"/blog/dropshipping-success\"\u003esuccessful dropshippers\u003c/a\u003e carefully oversee the fulfillment process and are committed to providing a satisfying customer experience.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Easier to test\u003c/h3\u003e\n\u003cp\u003eDropshipping is a useful \u003ca href=\"/blog/dropshipping-fulfillment\"\u003efulfillment model\u003c/a\u003e for testing customer interest in a new product category. Stores can trial sales of a dropshipped product before committing to buying inventory.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Easier to scale\u003c/h3\u003e\n\u003cp\u003eScaling a traditional retail business takes forward planning. If a large number of orders arrive unexpectedly, it can be challenging to accommodate them, and you may quickly sell out.\u003c/p\u003e\n\u003cp\u003eDropshipping businesses tend to scale more efficiently. Plus, you can expand your reach by dropshipping on popular marketplaces like \u003ca href=\"/blog/amazon-dropshipping\"\u003eAmazon\u003c/a\u003e, \u003ca href=\"/blog/ebay-dropshipping\"\u003eeBay\u003c/a\u003e, and \u003ca href=\"/blog/etsy-dropshipping\"\u003eEtsy\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eDropshipping drawbacks\u003c/h2\u003e\n\u003cp\u003eLike all retail models, dropshipping also has its downsides. Here are three drawbacks to consider:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLower profit margins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInventory volatility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eShipping complexities\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"14\"\u003e1. Lower profit margins\u003c/h3\u003e\n\u003cp\u003eThe accessibility of dropshipping can lead to intense competition, resulting in lower \u003ca href=\"/blog/what-is-profit-margin\"\u003eprofit margins\u003c/a\u003e as businesses undercut each other.\u003c/p\u003e\n\u003cp\u003eThe more you reduce prices, the harder it becomes to \u003ca href=\"/tools/profit-margin-calculator\"\u003ecalculate profit margins\u003c/a\u003e that work for your store.\u003c/p\u003e\n\u003cp\u003eMitigate this problem by choosing the right products and \u003ca href=\"/blog/dropshipping-niches\"\u003eselecting a dropshipping niche\u003c/a\u003e that’s not over-saturated.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e2. Inventory volatility\u003c/h3\u003e\n\u003cp\u003eFor all its inventory management benefits, dropshipping exposes retailers to sudden changes in product availability.\u003c/p\u003e\n\u003cp\u003eWith suppliers fulfilling orders for multiple retailers, inventory levels can fluctuate unexpectedly—something that’s less of an issue when you stock your own products.\u003c/p\u003e\n\u003cp\u003eFortunately, dropshipping apps like \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e give merchants options when a supplier’s stock hits zero. For example, you can automatically unpublish a sold-out product or set a “Sold Out” label.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e3. Shipping complexities\u003c/h3\u003e\n\u003cp\u003eWorking with multiple suppliers can complicate order fulfillment. If a customer orders three items from three different suppliers, you’ll need to cover separate shipping costs for each. The items may also arrive at different times.\u003c/p\u003e\n\u003cp\u003eFor dropshippers sourcing products from international suppliers, cross-border shipping can introduce additional complexity, making issues harder to resolve when things go wrong.\u003c/p\u003e\n\u003cp\u003eOne possible solution is to pass shipping costs on to customers. However, this may make your \u003ca href=\"/blog/competitive-pricing\"\u003epricing less competitive\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eDropshipping in 2025\u003c/h2\u003e\n\u003cp\u003eIn 2025, \u003ca href=\"/dropshipping\"\u003edropshipping\u003c/a\u003e remains a popular choice for online store owners, \u003ca href=\"/blog/side-hustle\"\u003eside hustlers\u003c/a\u003e, and established retailers.\u003c/p\u003e\n\u003cp\u003eDropshipping with Shopify is easy. Integrate a dropshipping app or use \u003ca href=\"/collective/retailer\"\u003eShopify Collective\u003c/a\u003e to dropship products from US-based Shopify brands.\u003c/p\u003e\n\u003cp\u003eHere’s how:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"https://accounts.shopify.com/store-create\"\u003e\u003cstrong\u003eSign up for a free trial\u003c/strong\u003e\u003c/a\u003e with some basic information about your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePersonalize your store\u003c/strong\u003e with a logo, helpful content, and a \u003ca href=\"https://themes.shopify.com\"\u003efree theme\u003c/a\u003e that fits your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd a \u003c/strong\u003e\u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003e\u003cstrong\u003edropshipping app\u003c/strong\u003e\u003c/a\u003e to connect with your Shopify store with dropshipping suppliers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImport products to your store\u003c/strong\u003e and set prices that include a profit margin.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart selling\u003c/strong\u003e and marketing your products.\u003c/li\u003e\n\u003c/ol\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eDropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much do I need to invest to start dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a dropshipping business requires investing in an online store with a domain name and an ecommerce website. You may also need to budget for online advertising to reach potential customers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do dropshippers make money?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping businesses earn money from the profit margin that exists on the products they buy from suppliers and sell to consumers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs dropshipping legal?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping is a legal and widely used ecommerce fulfillment model that’s become a popular option for businesses around the world.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow profitable is dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTypical profit margins for dropshippers selling products from open marketplaces range between 10% and 15%. Established retailers using products like \u003ca href=\"/collective\"\u003eShopify Collective\u003c/a\u003e to dropship between stores can expect far higher margins. By finding the right products to sell and fostering strong supplier relationships, you can build a profitable dropshipping business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between dropshipping and retail arbitrage?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUnlike dropshipping, retail arbitrage involves buying products from other retailers and reselling them at a higher price.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a dropshipping business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eChoose a dropshipping niche.\u003c/li\u003e\n\u003cli\u003ePartner with a dropshipping supplier.\u003c/li\u003e\n\u003cli\u003eBuild an ecommerce store.\u003c/li\u003e\n\u003cli\u003eMarket your dropshipping store on \u003ca href=\"/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, and \u003ca href=\"/blog/tiktok-ecommerce\"\u003eTikTok\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eAccept customer orders and forward them to the supplier.\u003c/li\u003e\n\u003cli\u003eAnalyze and improve your sales strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.","excerptHtml":"\u003cimg alt=\"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dropshipping_cb85620e-fe50-4a97-a7b6-808183a6f5db.png?v=1716471218\"\u003e\n\u003cp\u003eDropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Dropshipping and How Does It Work? (2025)","description":"Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer."},"metafields":[null,null,{"__typename":"Metafield","value":"Joe Rinaldi Johnson","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-dropshipping\",\"en\":\"https://www.shopify.com/blog/what-is-dropshipping\",\"pt\":\"https://www.shopify.com/br/blog/dropshipping-o-que-e\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/what-is-dropshipping\",\"ja-JP\":\"https://www.shopify.com/jp/blog/what-is-dropshipping\",\"de\":\"https://www.shopify.com/de/blog/was-ist-dropshipping\",\"es\":\"https://www.shopify.com/es/blog/12377277-guia-completa-de-dropshipping\",\"fr\":\"https://www.shopify.com/fr/blog/dropshipping-guide\",\"it\":\"https://www.shopify.com/it/blog/dropshipping-vendere-online\",\"nl\":\"https://www.shopify.com/nl/blog/wat-is-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"25+ Ideas for Online Businesses To Start Now (2024)\",\"url\":\"blog/online-business-ideas\"},{\"title\":\"10 Dropshipping Tips To Boost Your Business\",\"url\":\"blog/dropshipping-tips\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Pinterest Marketing 101- How to Promote Your Business on Pinterest\",\"url\":\"blog/pinterest-marketing\"},{\"title\":\"The Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\",\"url\":\"blog/sell-on-ebay\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/dropshipping_81236081-6093-4004-b13e-95448f3718ab.png?v=1729893805","imageAltText":"A shopping cart is filled with cardboard boxes to represent the concept of dropshipping.","imageClass":"","modifiedAt":"13 Nov 2024","modifiedAtRaw":"2024-11-13T06:00:00Z"},"metaDescription":"Dropshipping is a business model where items bought from an online store are shipped directly to customers by the supplier or manufacturer.","contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\u003cp\u003eDropshipping is a simple, popular way to \u003ca href=\"/start\"\u003estart a business\u003c/a\u003e. It removes common retail challenges such as buying, storing, and shipping inventory.\u003c/p\u003e\n\u003cp\u003eWhen a dropshipping store makes a sale, it forwards the order to a supplier, who handles delivery to the customer. This lets store owners focus on other tasks, like marketing and branding.\u003c/p\u003e\n\u003cp\u003eAhead, learn what dropshipping is, how it works, and \u003ca href=\"/ng/blog/how-to-start-dropshipping\"\u003ehow to get started as a dropshipper\u003c/a\u003e.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is dropshipping?\u003c/h2\u003e\n\u003cp\u003eDropshipping is a retail method where an online store doesn’t keep its products in stock. Instead, when a customer makes an order, the store forwards it with payment to a dropshipping supplier. The supplier then ships the product to the customer.\u003c/p\u003e\n\u003cp\u003eMany business owners prefer dropshipping because it passes the task of \u003ca href=\"/ng/blog/order-fulfillment\"\u003eorder fulfillment\u003c/a\u003e to suppliers. This means stores don’t need to invest in warehouse space or risk getting stuck with unsold inventory. As a result, businesses can allocate more resources to other retail activities such as marketing.\u003c/p\u003e\n\u003cp\u003eIt’s estimated that dropshipping generates \u003ca href=\"https://www.statista.com/statistics/1264272/dropshipping-market-size/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emore than $300 billion\u003c/a\u003e in ecommerce sales every year.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/ddeMiAG9G7o?si=H67urgU3gngnCeCu\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3\u003eWhat is a dropshipper?\u003c/h3\u003e\n\u003cp\u003eA dropshipper is the person or business that accepts customer orders and passes them to a supplier for fulfillment.\u003c/p\u003e\n\u003cp\u003eDropshippers often run \u003ca href=\"/online\"\u003eonline stores\u003c/a\u003e to market and sell products. When a customer buys a product, the dropshipper places a corresponding order with the supplier.\u003c/p\u003e\n\u003cp\u003eLet’s say a customer buys a cat collar from your online pet store. As a dropshipper, you forward the order to your cat collar supplier, who keeps the product in stock.\u003c/p\u003e\n\u003ch3\u003eWhat are dropshipping suppliers?\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/ng/blog/dropshipping-suppliers\"\u003eDropshipping suppliers\u003c/a\u003e fulfill orders made by retailers on behalf of customers. They store products, package them for shipping, and organize delivery to the customer address.\u003c/p\u003e\n\u003cp\u003eYou might work with an individual supplier or a platform that hosts a directory of suppliers, such as \u003ca href=\"/ng/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress\u003c/a\u003e. Some manufacturers, \u003ca href=\"/ng/blog/wholesale-suppliers\"\u003ewholesalers\u003c/a\u003e, and independent makers also operate as dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eIn the pet store example, the company that receives the order, packages the cat collar, and ships it to the customer is the dropshipping supplier.\u003c/p\u003e\n\n\u003ch2 id=\"2\"\u003eHow does dropshipping work?\u003c/h2\u003e\n\u003cp\u003eHere’s a step-by-step breakdown of how the standard dropshipping process works:\u003c/p\u003e\n\u003ch3\u003e1. Partner with a dropshipping supplier\u003c/h3\u003e\n\u003cp\u003eFind a dropshipping supplier that offers \u003ca href=\"/ng/blog/best-dropshipping-products\"\u003eproducts you want to sell\u003c/a\u003e. After signing an agreement, they’ll handle storage, packaging, and shipping of customer purchases.\u003c/p\u003e\n\u003cp\u003eYou could partner with an individual business in your niche. You can also use a \u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003edropshipping app\u003c/a\u003e to sell products from multiple suppliers.\u003c/p\u003e\n\u003ch3\u003e2. Set up an online store\u003c/h3\u003e\n\u003cp\u003eNext, \u003ca href=\"https://accounts.shopify.com/store-create\"\u003ecreate your online store\u003c/a\u003e. Your store lists products from your supplier for the price that you decide.\u003c/p\u003e\n\u003cp\u003eAdd a dropshipping app to your store to keep product listings updated and automatically forward orders to suppliers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e connects Shopify stores to AliExpress.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop\"\u003eZendrop\u003c/a\u003e has a catalog with more than a million products.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket\"\u003eSpocket\u003c/a\u003e includes dropshipping suppliers in the US, Europe, Brazil, and India.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/autods\"\u003eAutoDS\u003c/a\u003e uses AI to help you find and import popular products to your store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e3. Receive a customer order\u003c/h3\u003e\n\u003cp\u003eWhen a customer visits your store and places an order, the checkout process happens as normal. The customer pays, receives order confirmation, and awaits delivery.\u003c/p\u003e\n\u003ch3\u003e4. Forward the order to the supplier\u003c/h3\u003e\n\u003cp\u003eOnce your customer pays for the order, send the order details to your dropshipping supplier. If you’re using a dropshipping app, this step is automated.\u003c/p\u003e\n\u003ch3\u003e5. Supplier prepares and ships the product\u003c/h3\u003e\n\u003cp\u003eThe dropshipping supplier prepares the order and ships it directly to the customer. Many suppliers offer branded invoices and \u003ca href=\"/ng/blog/ecommerce-packaging\"\u003ecustom packaging\u003c/a\u003e to enhance the shopping experience.\u003c/p\u003e\n\u003ch3\u003e6. Customer receives the product\u003c/h3\u003e\n\u003cp\u003eThe customer receives their product from the supplier while the store handles any customer service needs.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/steps-of-dropshipping.png?v=1716471227\" alt=\"How dropshipping works in six steps, from partnering with a supplier to the customer receiving the product.\"\u003e\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eShould you start dropshipping?\u003c/h2\u003e\n\u003cp\u003eTrying to decide \u003ca href=\"/ng/blog/is-dropshipping-worth-it\"\u003ewhether dropshipping is worth it\u003c/a\u003e for you? Here are some signs that a dropshipping business model could fit your business:\u003c/p\u003e\n\u003ch3\u003eYou’re all about marketing\u003c/h3\u003e\n\u003cp\u003eIf you’re skilled in \u003ca href=\"/ng/blog/seo-marketing\"\u003esearch engine optimization\u003c/a\u003e or \u003ca href=\"/ng/blog/social-media-marketing-strategy\"\u003esocial media marketing\u003c/a\u003e, dropshipping could be a great fit.\u003c/p\u003e\n\u003cp\u003eThe primary goal of dropshippers is to drive traffic to an online store using platforms such as Google, YouTube, TikTok, and Instagram. Dropshippers leverage \u003ca href=\"/ng/blog/ecommerce-content-marketing\"\u003econtent marketing\u003c/a\u003e and an understanding of ranking algorithms to connect potential customers with products.\u003c/p\u003e\n\u003ch3\u003eYou’re sales-driven, not brand-focused\u003c/h3\u003e\n\u003cp\u003eIf your business strategy is more focused on generating a high volume of sales than on building a distinctive brand, dropshipping could be suitable for you.\u003c/p\u003e\n\u003cp\u003eIn other retail models, sellers add branding to their products, packaging, and communications to create a consistent \u003ca href=\"/ng/blog/brand-experience\"\u003ebrand experience\u003c/a\u003e, building customer loyalty.\u003c/p\u003e\n\u003cp\u003eDropshipping offers fewer branding opportunities. Packaging and delivery leave little room for personalization, and dropshipping products are rarely exclusive to a single retailer. This makes it harder to provide a unique experience that keeps customers coming back.\u003c/p\u003e\n\u003cp\u003eIf you’re looking to sell branded products using dropshipping, explore options for \u003ca href=\"/ng/blog/private-label-dropshipping\"\u003eprivate label dropshipping\u003c/a\u003e or \u003ca href=\"/ng/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e products.\u003c/p\u003e\n\u003ch3\u003eYou prioritize product variety\u003c/h3\u003e\n\u003cp\u003eDropshipping gives merchants the ability to sell a wide array of products from a global network of suppliers without worrying about inventory.\u003c/p\u003e\n\u003cp\u003eHowever, this comes with a trade-off: less control over product quality and consistency. Beyond ordering samples, you may have little influence over the manufacturing process.\u003c/p\u003e\n\u003ch3\u003eYou’re comfortable with longer shipping times\u003c/h3\u003e\n\u003cp\u003eIn an era of \u003ca href=\"/ng/blog/shopify-fulfillment-network-2-day-delivery\"\u003esuper-fast delivery\u003c/a\u003e, most customers expect their purchases to arrive quickly. This presents a challenge for dropshippers who partner with overseas suppliers.\u003c/p\u003e\n\u003cp\u003eProducts sent from international locations, such as China with \u003ca href=\"/ng/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003eePacket\u003c/a\u003e, can take significantly longer to arrive, risking customer dissatisfaction.\u003c/p\u003e\n\u003cp\u003eIf you can source domestic suppliers or manage customer expectations around delivery times, dropshipping could be a viable option.\u003c/p\u003e\n\u003ch3\u003eYou’re prepared for customer support\u003c/h3\u003e\n\u003cp\u003eWhile dropshippers don’t deal with product fulfillment, they are the primary point of contact for customers. This means they often find themselves addressing customer service issues that are beyond their direct control, such as shipment delays, delivery problems, product defects, and return requests.\u003c/p\u003e\n\u003cp\u003eIf you’re ready to navigate these challenges and \u003ca href=\"/ng/retail/customer-service-examples\"\u003emanage customer inquiries\u003c/a\u003e effectively, dropshipping could be a well-suited business model.\u003c/p\u003e\n\u003ch3\u003eYou’re ready to grow\u003c/h3\u003e\n\u003cp\u003eDropshipping isn’t just for new stores. It's also a tool for established retailers looking to expand.\u003c/p\u003e\n\u003cp\u003eBy partnering with a supplier or another store that can handle fulfillment, retailers can add complementary products to their inventory without sourcing, purchasing, or stocking them.\u003c/p\u003e\n\u003cp\u003eOffering customers a larger selection of products may increase your \u003ca href=\"/ng/blog/average-order-value\"\u003eaverage order value\u003c/a\u003e. Using dropshipping to list additional products can also draw in new customers.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca href=\"/collective/retailer\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eLearn more\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"4\"\u003e7 benefits of dropshipping\u003c/h2\u003e\n\u003cp\u003eHere are seven reasons why dropshipping has become a popular ecommerce model for businesses:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eLow costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eWide selection of products to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eNo product development costs\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eFlexible location\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eEasier to start\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eEasier to test\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eEasier to scale\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Low costs\u003c/h3\u003e\n\u003cp\u003eBecause you don’t buy inventory, dropshipping requires minimal upfront investment. Many dropshipping stores are run from home with little more than a laptop, making it an attractive \u003ca href=\"/ng/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWith this benefit, however, comes competition from other dropshipping entrepreneurs. You’ll need to invest your time rather than capital, applying \u003ca href=\"/ng/blog/ecom-king-dropshipping\"\u003etips from dropshipping experts\u003c/a\u003e to make your business work.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. Wide selection of products to sell\u003c/h3\u003e\n\u003cp\u003eUse dropshipping to offer a wide array of \u003ca href=\"/ng/blog/trending-products\"\u003etrending products\u003c/a\u003e to your customers. With no unsold inventory to worry about, you can change your product catalog at will. If suppliers stock a new item, you can immediately list it for sale.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. No product development costs\u003c/h3\u003e\n\u003cp\u003eDropshippers also don't need to invest (and risk) capital in research and development to create a new product. Instead, they can source proven sellers that are ready to ship.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Flexible location\u003c/h3\u003e\n\u003cp\u003eA dropshipping business can be run from just about anywhere with an internet connection. As long as you can communicate with suppliers and provide timely customer support, there are few restrictions on where you live and work.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Easier to start\u003c/h3\u003e\n\u003cp\u003eDropshipping removes many retail hurdles. Running an ecommerce business becomes easier when you don’t have to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eManage or pay for a warehouse\u003c/li\u003e\n\u003cli\u003eMonitor inventory\u003c/li\u003e\n\u003cli\u003ePack and ship orders\u003c/li\u003e\n\u003cli\u003eTrack inventory for accounting\u003c/li\u003e\n\u003cli\u003eHandle inbound return shipments\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThat said, \u003ca href=\"/ng/blog/dropshipping-success\"\u003esuccessful dropshippers\u003c/a\u003e carefully oversee the fulfillment process and are committed to providing a satisfying customer experience.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Easier to test\u003c/h3\u003e\n\u003cp\u003eDropshipping is a useful \u003ca href=\"/ng/blog/dropshipping-fulfillment\"\u003efulfillment model\u003c/a\u003e for testing customer interest in a new product category. Stores can trial sales of a dropshipped product before committing to buying inventory.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Easier to scale\u003c/h3\u003e\n\u003cp\u003eScaling a traditional retail business takes forward planning. If a large number of orders arrive unexpectedly, it can be challenging to accommodate them, and you may quickly sell out.\u003c/p\u003e\n\u003cp\u003eDropshipping businesses tend to scale more efficiently. Plus, you can expand your reach by dropshipping on popular marketplaces like \u003ca href=\"/ng/blog/amazon-dropshipping\"\u003eAmazon\u003c/a\u003e, \u003ca href=\"/ng/blog/ebay-dropshipping\"\u003eeBay\u003c/a\u003e, and \u003ca href=\"/ng/blog/etsy-dropshipping\"\u003eEtsy\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eDropshipping drawbacks\u003c/h2\u003e\n\u003cp\u003eLike all retail models, dropshipping also has its downsides. Here are three drawbacks to consider:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eLower profit margins\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInventory volatility\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eShipping complexities\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"14\"\u003e1. Lower profit margins\u003c/h3\u003e\n\u003cp\u003eThe accessibility of dropshipping can lead to intense competition, resulting in lower \u003ca href=\"/ng/blog/what-is-profit-margin\"\u003eprofit margins\u003c/a\u003e as businesses undercut each other.\u003c/p\u003e\n\u003cp\u003eThe more you reduce prices, the harder it becomes to \u003ca href=\"/tools/profit-margin-calculator\"\u003ecalculate profit margins\u003c/a\u003e that work for your store.\u003c/p\u003e\n\u003cp\u003eMitigate this problem by choosing the right products and \u003ca href=\"/ng/blog/dropshipping-niches\"\u003eselecting a dropshipping niche\u003c/a\u003e that’s not over-saturated.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e2. Inventory volatility\u003c/h3\u003e\n\u003cp\u003eFor all its inventory management benefits, dropshipping exposes retailers to sudden changes in product availability.\u003c/p\u003e\n\u003cp\u003eWith suppliers fulfilling orders for multiple retailers, inventory levels can fluctuate unexpectedly—something that’s less of an issue when you stock your own products.\u003c/p\u003e\n\u003cp\u003eFortunately, dropshipping apps like \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e give merchants options when a supplier’s stock hits zero. For example, you can automatically unpublish a sold-out product or set a “Sold Out” label.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e3. Shipping complexities\u003c/h3\u003e\n\u003cp\u003eWorking with multiple suppliers can complicate order fulfillment. If a customer orders three items from three different suppliers, you’ll need to cover separate shipping costs for each. The items may also arrive at different times.\u003c/p\u003e\n\u003cp\u003eFor dropshippers sourcing products from international suppliers, cross-border shipping can introduce additional complexity, making issues harder to resolve when things go wrong.\u003c/p\u003e\n\u003cp\u003eOne possible solution is to pass shipping costs on to customers. However, this may make your \u003ca href=\"/ng/blog/competitive-pricing\"\u003epricing less competitive\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eDropshipping in 2025\u003c/h2\u003e\n\u003cp\u003eIn 2025, \u003ca href=\"/dropshipping\"\u003edropshipping\u003c/a\u003e remains a popular choice for online store owners, \u003ca href=\"/ng/blog/side-hustle\"\u003eside hustlers\u003c/a\u003e, and established retailers.\u003c/p\u003e\n\u003cp\u003eDropshipping with Shopify is easy. Integrate a dropshipping app or use \u003ca href=\"/collective/retailer\"\u003eShopify Collective\u003c/a\u003e to dropship products from US-based Shopify brands.\u003c/p\u003e\n\u003cp\u003eHere’s how:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca href=\"https://accounts.shopify.com/store-create\"\u003e\u003cstrong\u003eSign up for a free trial\u003c/strong\u003e\u003c/a\u003e with some basic information about your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePersonalize your store\u003c/strong\u003e with a logo, helpful content, and a \u003ca href=\"https://themes.shopify.com\"\u003efree theme\u003c/a\u003e that fits your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd a \u003c/strong\u003e\u003ca href=\"https://apps.shopify.com/categories/finding-products-product-sourcing-dropshipping\"\u003e\u003cstrong\u003edropshipping app\u003c/strong\u003e\u003c/a\u003e to connect with your Shopify store with dropshipping suppliers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImport products to your store\u003c/strong\u003e and set prices that include a profit margin.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart selling\u003c/strong\u003e and marketing your products.\u003c/li\u003e\n\u003c/ol\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/product-ideas\"\u003eProduct Ideas: 17 Places To Find Profitable Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/online-business-ideas\"\u003e25+ Ideas for Online Businesses To Start Now (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/dropshipping-tips\"\u003e10 Dropshipping Tips To Boost Your Business\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/affiliate-marketing\"\u003eWhat Is Affiliate Marketing and How to Get Started\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/pinterest-marketing\"\u003ePinterest Marketing 101- How to Promote Your Business on Pinterest\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/sell-on-ebay\"\u003eThe Beginner's Guide to Selling on eBay- List, Manage, and Sell Your Products Through Shopify\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eDropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much do I need to invest to start dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eStarting a dropshipping business requires investing in an online store with a domain name and an ecommerce website. You may also need to budget for online advertising to reach potential customers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do dropshippers make money?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping businesses earn money from the profit margin that exists on the products they buy from suppliers and sell to consumers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs dropshipping legal?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping is a legal and widely used ecommerce fulfillment model that’s become a popular option for businesses around the world.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow profitable is dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTypical profit margins for dropshippers selling products from open marketplaces range between 10% and 15%. Established retailers using products like \u003ca href=\"/collective\"\u003eShopify Collective\u003c/a\u003e to dropship between stores can expect far higher margins. By finding the right products to sell and fostering strong supplier relationships, you can build a profitable dropshipping business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the difference between dropshipping and retail arbitrage?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUnlike dropshipping, retail arbitrage involves buying products from other retailers and reselling them at a higher price.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start a dropshipping business?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eChoose a dropshipping niche.\u003c/li\u003e\n\u003cli\u003ePartner with a dropshipping supplier.\u003c/li\u003e\n\u003cli\u003eBuild an ecommerce store.\u003c/li\u003e\n\u003cli\u003eMarket your dropshipping store on \u003ca href=\"/ng/blog/sell-on-facebook\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"/ng/blog/how-to-sell-on-instagram\"\u003eInstagram\u003c/a\u003e, and \u003ca href=\"/ng/blog/tiktok-ecommerce\"\u003eTikTok\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eAccept customer orders and forward them to the supplier.\u003c/li\u003e\n\u003cli\u003eAnalyze and improve your sales strategy.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is dropshipping?"},{"href":"#2","text":"How does dropshipping work?"},{"href":"#3","text":"Should you start dropshipping?"},{"href":"#4","text":"7 benefits of dropshipping"},{"href":"#5","text":"Dropshipping drawbacks"},{"href":"#6","text":"Dropshipping FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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(No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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