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<!DOCTYPE html><html lang="en-NG"><head><title>Transform Fans Into Customers with TikTok for Ecommerce (2024) - Shopify Nigeria</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Harness the power of TikTok to discover new audiences for your brand and learn how to use TikTok ecommerce features to boost your sales."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Transform Fans Into Customers with TikTok for Ecommerce (2024) - Shopify Nigeria"/><meta property="og:description" content="Harness the power of TikTok to discover new audiences for your brand and learn how to use TikTok ecommerce features to boost your sales."/><meta property="og:image" 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text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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data-component-name="button" data-mode="light" target="">Learn more</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ng/blog/tiktok-ecommerce"/><meta itemProp="dateModified" content="2024-02-09T17:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ng/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ng/blog/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Transform Fans Into Customers with TikTok for Ecommerce (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Grab hold of the power of TikTok to discover new audiences for your brand. Learn how to use TikTok Shop and powerful features to boost sales on the platform.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/amanda-gaid" class="no-underline" itemProp="url"><span itemProp="name">Amanda Gaid</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>9 Feb 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782" alt="A mobile phone with a screen representing a product page is surrounded by "add to cart" buttons" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is TikTok ecommerce?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Why should your business be on TikTok?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">7 ways to grow your audience and increase sales with TikTok</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">TikTok examples from successful ecommerce brands</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">TikTok for ecommerce FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NG&signup_page=https%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce&signup_types[]=paid_trial_experience" class="flex 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[&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>TikTok has seen explosive growth in recent years. It has not only become a destination for fun hashtag challenges and viral music trends, but it also offers brands the opportunity to attract customers using TikTok for ecommerce.</p> <p>Brands are recognizing how important it is to jump on this exploding global trend. That’s because no other <a href="/ng/blog/social-media-marketing-strategy">social media platform</a> has the <a href="https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/#:~:text=According%20to%20a%20global%20report,was%204.25%20percent%20in%202022." rel="nofollow noopener noreferrer" target="_blank">level of engagement</a> that TikTok earns from its users. Whether you’re a business owner selling your own products, an influencer monetizing your <a href="/ng/blog/personal-brand">personal brand</a>, or an <a href="/ng/blog/affiliate-marketing">affiliate entrepreneur</a> partnering with businesses, TikTok is worth the investment.</p> <p>Ahead, learn why you should consider TikTok for your ecommerce brand, along with tips to make the most of your presence on the platform and real examples of businesses winning on TikTok.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is TikTok ecommerce?</h2> <p>TikTok ecommerce refers to selling products through the TikTok app. This can be achieved by switching to a business TikTok account and setting up a TikTok shop. Other ways to sell on TikTok involve using video shopping ads or using an affiliate program to promote products from other brands. TikTok can also be used as a marketing channel to drive sales in your online store.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/fl5_SWGFt84?si=VFw9YL0x3g7UwFAA" class="absolute inset-0 w-full h-full"></div></div> <h2 id="2">Why should your business be on TikTok?</h2> <p>If your business aims to attract <a href="/ng/blog/how-to-market-to-gen-z">Gen Z</a>, this group makes up the majority of TikTok users. However, <a href="https://www.statista.com/statistics/1095186/tiktok-us-users-age/" rel="nofollow noopener noreferrer" target="_blank">other demographics</a> are also increasingly becoming users of the platform. TikTok is known for its discoverability, as more consumers turn to authentic reviews from their favorite creators. TikTok users are <a href="https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg" rel="nofollow noopener noreferrer" target="_blank">1.5 times more likely</a> to buy a product they discovered on the platform compared to other social networks. </p> <h3>The benefits of TikTok for ecommerce</h3> <p>TikTok is part of a larger trend of retail social commerce, an industry expected to reach <a href="https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025" rel="nofollow noopener noreferrer" target="_blank">$80 billion</a> in the US by 2025. While this industry was growing on its own, TikTok has made a unique and significant contribution. This is due especially to the natural tendency of its users to engage in <a href="/enterprise/social-commerce-is-here-and-its-reshaping-how-we-buy">social shopping</a>.</p> <p>Take for example the viral hashtag <a href="https://www.tiktok.com/tag/TikTokMadeMeBuyIt" rel="nofollow noopener noreferrer" target="_blank">#TikTokMadeMeBuyIt</a>. Since its birth, the hashtag has generated 60 billion views (as of the time of this writing)—and it’s used by consumers, partners, and brands to discover new products and jump on hot trends.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Connect with shoppers on TikTok</p> <p>Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.</p> <a class="marketing-button marketing-button--small" href="/sell-on-tiktok?itcat=coreblog&itterm=shopify-tiktok-sales-channel-cta" target="_blank">Start selling on TikTok</a> </div> <h2 id="3">7 ways to grow your audience and increase sales with TikTok</h2> <ol> <li><a href="#6">Lead with entertainment, not a sales pitch</a></li> <li><a href="#7">Strive for virality</a></li> <li><a href="#8">Set up TikTok Shop to sell directly to fans</a></li> <li><a href="#9">Use TikTok features to engage with potential customers</a></li> <li><a href="#10">Partner with influencers in your industry</a></li> <li><a href="#11">Get more traction with TikTok ads or promoted posts</a></li> <li><a href="#12">Use affiliate links to promote products and partners</a></li> </ol> <p>Now that you know how incredible TikTok can be for brands, it’s time to get your hands dirty. These tips will help you build a TikTok ecommerce strategy, start creating content, reach your target audience, and publish TikTok videos that convert.</p> <h3 id="6">1. Lead with entertainment, not a sales pitch</h3> <p>Don’t repurpose your boring marketing content to TikTok. This is a unique social media platform with a certain “personality” to its posts. Take some time to get to know the platform’s quirks and trends.</p> <p>Dig deep into what potential customers are looking at and talking about. Stay on top of what’s trending, including memes and popular hashtag challenges. TikTokers log in to learn, explore, and discover—but above all else, they want to be entertained.</p> <p>The more fun and engaging your content, the more likely you are to <a href="/ng/blog/how-to-go-viral-on-tiktok">hit glorious viral TikTok status</a> with one or more of your posts. If your <a href="/ng/blog/brand-voice">brand voice</a> permits, get silly with it. Skin care brand <a href="https://habitskin.co/" rel="nofollow noopener noreferrer" target="_blank">Habit</a> creates meme videos using <a href="/ng/blog/how-to-find-trending-sounds-tiktok">trending TikTok sounds</a> and featuring its products as the stars. </p> <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@habitskin/video/7083260906955623726" data-video-id="7083260906955623726"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7083260906955623726?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p class="pl-6 border-l-2 border-[#00740B]"><strong class="block font-aktivgroteskextended uppercase">🎵 Read more: </strong><a href="/ng/blog/tiktok-video-ideas">15 TikTok Video Ideas Your Customers Will Love</a></p> <h3 id="7">2. Strive for virality </h3> <p>The ultimate goal on TikTok is to <a href="/ng/blog/wholesome-culture-content-curation">create viral content</a>. Generally speaking, a surge of attention almost always equates to a spike in sales—whether it’s a quick, temporary pop or a sustained boost in your numbers.</p> <p>If you’re lucky, you’ll be able to go viral thanks to some coveted <a href="/ng/blog/user-generated-content">user-generated content</a> (UCG). This is where a user creates content that includes your brand or products. You can encourage customers to post UGC with incentives like <a href="/ng/blog/discounts-and-coupons">discounts</a> and other perks.</p> <p>A great example of UGC is the story of catnip product Cat Crack: a video a user posted of their cat going crazy over the product gained more than 20 million views. According to <a href="https://www.junglescout.com/features/product-tracker/" rel="nofollow noopener noreferrer" target="_blank">Junglescout</a>, Cat Crack sold more than 2,000 units in two days because of the post.</p> <blockquote data-video-id="6916040989090057477" cite="https://www.tiktok.com/@viet.mami/video/6916040989090057477" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/6916040989090057477?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p class="pl-6 border-l-2 border-[#00740B]"><strong class="block font-aktivgroteskextended uppercase">🎵 Read more: </strong><a href="/ng/blog/tiktok-trends">TikTok Trends: The Ones To Watch</a></p> <h3 id="8">3. Set up TikTok Shop to sell directly to fans</h3> <p>If you run an online store, consider adding TikTok as a sales channel. Many social media platforms offer ecommerce features, and TikTok is no exception. As a business account, you can apply to set up a TikTok Shop and access features like a profile shopping tab, live shopping, and paid advertising.</p> <figure><figcaption>If you’re a creator without a dedicated brand, you can still create an ecommerce experience. <a href="/ng/blog/make-merch-tiktok">Create merch for TikTok</a>, including <a href="/ng/blog/how-to-make-sell-stickers">selling your own stickers</a> using <a href="/ng/blog/print-on-demand">print on demand</a>.</figcaption> </figure> <p>Creating video shopping ads lets you insert product links directly into engaging content. This makes it an effective ecommerce tool. Your ecommerce brand benefits from setting up a TikTok store because of the way the social media platform has become a destination for product discovery and the genesis of <a href="/ng/blog/trending-products">trending products</a>. </p> <p class="pl-6 border-l-2 border-[#00740B]"><strong class="block font-aktivgroteskextended uppercase">🎵 Read more: </strong><a href="/ng/blog/tiktok-shopping">TikTok Shopping: How to Set Up a Shop and Sell Products on TikTok (2024)</a></p> <h3 id="9">4. Use TikTok features to connect with potential customers</h3> <p>TikTok has several features that create a direct communication channel with your viewers to learn more about them and build more meaningful connections.</p> <p>One of them is the Q&A feature, which allows your audience to ask you questions directly through your profile, in the comment section of a video, or during a TikTok LIVE. Try having users ask you questions about you, your brand, and specific products you offer or promote.</p> <blockquote data-video-id="7213746774496873734" cite="https://www.tiktok.com/@litchyofficial/video/7213746774496873734" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7213746774496873734?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p>Two other community-building features are Sitch and Duet. Stitch lets you “stitch” another user’s video into yours. Duet plays another user’s video next to yours in split-screen format. These tools have great viral potential. </p> <h3 id="10">5. Partner with influencers in your industry</h3> <p>TikTok <a href="/ng/blog/influencer-marketing">influencer marketing</a> can be a boon for your ecommerce store. While there are thousands of creators ready to work with brands, make sure the influencers you choose—and the audiences that follow them—are aligned with your products. This will ensure that the sponsored content feels authentic.</p> <blockquote data-video-id="7129163656469777669" cite="https://www.tiktok.com/@ginette.kofigah/video/7129163656469777669" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7129163656469777669?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p>A great place to start is TikTok’s <a href="https://creatormarketplace.tiktok.com/?" rel="nofollow noopener noreferrer" target="_blank">Creator Marketplace</a>. It’s a “matchmaking service” to help brands find the right influencers. You’ll see helpful features like creator discovery, campaign management, and reporting. </p> <p>There are plenty of ways to partner with an influencer, such as:</p> <ul> <li aria-level="1">TikTok video reviews of your product</li> <li aria-level="1">A co-sponsored giveaway</li> <li aria-level="1">A brand takeover of your business account</li> <li aria-level="1">Asking them to push their audience to your TikTok storefront</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Find influencers to drive sales with Shopify Collabs</p> <p>Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.</p> <a class="marketing-button marketing-button--small" href="/collabs/find-influencers?itcat=coreblog&itterm=shopify-collabs-merchant-cta" target="_blank">Discover Shopify Collabs</a> </div> <h3 id="11">6. Get more traction with TikTok ads or promoted posts</h3> <p>Creating <a href="/ng/blog/organic-marketing">organic marketing content</a> and building your following this way can be a lot of work. If you have extra budget and you’d like a boost to help reach your goals faster, <a href="/ng/blog/tiktok-ads">TikTok ads</a> or <a href="https://support.tiktok.com/en/using-tiktok/growing-your-audience/use-promote-to-grow-your-tiktok-audience" rel="nofollow noopener noreferrer" target="_blank">promoted posts</a> are great options.</p> <p>TikTok ads work much like ads on other social media platforms. Using the <a href="https://apps.shopify.com/tiktok">Shopify TikTok app</a>, you can create campaigns with specific objectives, then build your ads within them. Once the ads are live, use the dashboard in Shopify to track their performance and optimize.</p> <figure><figcaption>These TikTok ad examples from <a href="https://www.saltandstone.com/en-ca" rel="nofollow noopener noreferrer" target="_blank">Salt & Stone</a> and Hyba feel natural alongside organic content in the feed. </figcaption> </figure> <p>If you don’t want to invest in full ad campaigns, you can promote individual posts. The Promote feature is fairly straightforward. Choose your budget and duration, as well as a few other settings, including whether you’re interested in getting more views, website visits, or followers.</p> <p class="pl-6 border-l-2 border-[#00740B]"><strong class="block font-aktivgroteskextended uppercase">🎵 Read more: </strong><a href="/ng/blog/tiktok-ads">TikTok Ads 101: Getting Started With TikTok Advertising</a></p> <h3 id="12">7. Use affiliate links to promote products and brands</h3> <p>Creating an affiliate program can help you spread the word about your brand on TikTok by allowing other TikTok users to promote your products and earn a commission on sales. </p> <p>On the other end of the spectrum, <a href="/ng/blog/affiliate-marketing">affiliate marketing</a> is a great way for those without a dedicated brand to earn some income while promoting your favorite products and businesses.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/OjkjPcyxuqM?si=MyjN8850LkCSExyA"></div></div> <h2 id="4">TikTok examples from successful ecommerce brands</h2> <p>Need some inspiration from the pros? Here are three examples of ecommerce businesses that are killing it with TikTok marketing and generating sales from the video-sharing social network.</p> <h3>Contour Cube</h3> <p>This ecommerce phenomenon is also helping brands get noticed. Sarah Forrai, the founder of <a href="https://contourcube.com/" rel="nofollow noopener noreferrer" target="_blank">Contour Cube</a>, embraced TikTok to build awareness of and sell her face-contouring products. The <a href="https://www.tiktok.com/@contourcube" rel="nofollow noopener noreferrer" target="_blank">brand’s TikTok account</a> has grown to nearly 200,000 followers and more than 2.9 million likes across all its videos.</p> <blockquote data-video-id="7243786049833405698" cite="https://www.tiktok.com/@contourcube/video/7243786049833405698" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7243786049833405698?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p>Within three months of launching its product on TikTok, Contour Cube was approached by large retailers such as THE ICONIC, Uncommon Goods, and Dolls Kill. “TikTok has since become our primary marketing platform, accumulating over 30 million views to date, which is amazing for a startup like us,” says Sarah.</p> <h3>Glow Recipe</h3> <p><a href="https://www.tiktok.com/@glowrecipe" rel="nofollow noopener noreferrer" target="_blank">Glow Recipe</a> takes a different approach to ecommerce on TikTok. The Korean natural skin care brand uses a link-in-bio tool to send its followers to a curated collection of all its content.</p> <p>This collection includes shoppable links for the products featured in Glow Recipe’s videos, so its followers can buy items directly on its website, as well as access other important links for its business. </p> <h3>GymShark</h3> <p>Challenges are one of the biggest trends on TikTok, with many brands using them to earn UGC and build a reputation with the TikTok community.</p> <p>One of those brands is fitness brand <a href="https://www.tiktok.com/@gymshark" rel="nofollow noopener noreferrer" target="_blank">GymShark</a>. Its <a href="https://www.tiktok.com/tag/gymshark66?lang=en" rel="nofollow noopener noreferrer" target="_blank">#gymshark66</a> challenge, which asked users to transform their body within 66 days for a chance to win a free year’s supply of GymShark goods, garnered more than 45.5 million views, 1.9 million likes, and 12,500 comments.</p> <blockquote data-video-id="6791859652125674758" cite="https://www.tiktok.com/@gymshark/video/6791859652125674758" class="tiktok-embed"> <iframe loading="lazy" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/6791859652125674758?lang=en-GB&referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce" style="width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;"> </iframe></blockquote> <p>Naturally, the entries also included participants who regularly wear GymShark apparel. These entries gave exposure to the brand’s products and helped maximize its credibility and sales. </p> <h2>Now is the time to step up your TikTok ecommerce game</h2> <p>As you’re building your TikTok strategy, remember to have fun with your content. Build relationships with your audience and key influencers. Explore TikTok’s helpful tools and features. If you can entertain and connect with your potential customers, you’re already paving your path to growth.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ng/blog/make-money-on-tiktok">8 Easy Ideas How to Make Money on TikTok</a></li><li class="mt-2"><a href="/ng/blog/sell-on-amazon">How to Sell on Amazon- A 7 Step Beginner's Guide</a></li><li class="mt-2"><a href="/ng/blog/how-to-use-tiktok">How To Use TikTok- The Ultimate Beginners Guide</a></li><li class="mt-2"><a href="/ng/blog/tiktok-statistics">15 TikTok Statistics Marketers Need To Know (2024)</a></li><li class="mt-2"><a href="/ng/blog/popular-domains">10 Most Popular Domains</a></li><li class="mt-2"><a href="/ng/blog/ar-shopping">The ROI on AR- How Augmented Reality is Boosting Ecommerce Sales</a></li><li class="mt-2"><a href="/ng/blog/domain-seo">Domain SEO Explained- Choosing an SEO Friendly Domain Name</a></li><li class="mt-2"><a href="/ng/blog/what-is-content-marketing">What Is Content Marketing? A Definition and Guide</a></li><li class="mt-2"><a href="/ng/blog/performance-marketing">What Is Performance Marketing? A Comprehensive Guide</a></li><li class="mt-2"><a href="/ng/blog/business-marketing">How to Create a Small Business Marketing Strategy</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="5">TikTok for ecommerce FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Does TikTok have ecommerce?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>With the <a href="https://apps.shopify.com/tiktok">TikTok app</a> for Shopify, you’ll be able to make your TikTok profile shoppable, promote your latest products, and optimize your TikTok ads from within your Shopify admin. TikTok also offers in-app ecommerce features in certain markets. Set your TikTok account to a business profile, apply for TikTok Shop, and enable online shopping features on your profile.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do you use TikTok to promote a product?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>One way to promote a product using TikTok is with the viral hashtag <a href="https://www.tiktok.com/tag/TikTokMadeMeBuyIt" rel="nofollow noopener noreferrer" target="_blank">#TikTokMadeMeBuyIt</a>. The hashtag has generated 60 billion views since its inception and is commonly used by buyers, partners, and merchants to discover new products and find new trends. You can drive users to your online store or sell products directly in your TikTok profile.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is TikTok a good platform to sell products?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Alongside an ecommerce platform, social selling channels like TikTok can help expand your reach and access new audiences. TikTok is an effective channel for ecommerce businesses looking to sell products. Social commerce is on the rise, with more users discovering and buying products right in the TikTok app. Using influencer marketing, entertaining content, and product links embedded in ads, you can boost sales using TikTok.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is a TikTok shop?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>TikTok Shop allows brands and creators to sell products directly on TikTok. It offers a variety of features, like live shopping, and access to an ad account through TikTok for business. With a TikTok shop, your brand can more easily convert viewers to buyers.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/amanda-gaid" class="no-underline" itemProp="url"><span itemProp="name">Amanda Gaid</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>9 Feb 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul id=":R1bj95n5:" class="flex gap-4 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0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nigeria</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/tiktok-ecommerce" data-component-name="en-0" aria-current="true">Nigeria<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nigeria</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Amanda Gaid","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/557428310050","handle":"tiktok-ecommerce","title":"Transform Fans Into Customers with TikTok for Ecommerce (2024)","publishedAt":"2024-02-09T17:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634","altText":"A mobile phone with a screen representing a product page is surrounded by \"add to cart\" buttons","width":1848,"height":782},"tags":["Marketing","Social Media Optimization"],"contentHtml":"\u003cp\u003eTikTok has seen explosive growth in recent years. It has not only become a destination for fun hashtag challenges and viral music trends, but it also offers brands the opportunity to attract customers using TikTok for ecommerce.\u003c/p\u003e\n\u003cp\u003eBrands are recognizing how important it is to jump on this exploding global trend. That’s because no other \u003ca href=\"/blog/social-media-marketing-strategy\"\u003esocial media platform\u003c/a\u003e has the \u003ca href=\"https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/#:~:text=According%20to%20a%20global%20report,was%204.25%20percent%20in%202022.\"\u003elevel of engagement\u003c/a\u003e that TikTok earns from its users. Whether you’re a business owner selling your own products, an influencer monetizing your \u003ca href=\"/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e, or an \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate entrepreneur\u003c/a\u003e partnering with businesses, TikTok is worth the investment.\u003c/p\u003e\n\u003cp\u003eAhead, learn why you should consider TikTok for your ecommerce brand, along with tips to make the most of your presence on the platform and real examples of businesses winning on TikTok.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is TikTok ecommerce?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy should your business be on TikTok?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e7 ways to grow your audience and increase sales with TikTok\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eTikTok examples from successful ecommerce brands\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTikTok for ecommerce FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is TikTok ecommerce?\u003c/h2\u003e\n\u003cp\u003eTikTok ecommerce refers to selling products through the TikTok app. This can be achieved by switching to a business TikTok account and setting up a TikTok shop. Other ways to sell on TikTok involve using video shopping ads or using an affiliate program to promote products from other brands. TikTok can also be used as a marketing channel to drive sales in your online store.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/fl5_SWGFt84?si=VFw9YL0x3g7UwFAA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"2\"\u003eWhy should your business be on TikTok?\u003c/h2\u003e\n\u003cp\u003eIf your business aims to attract \u003ca href=\"/blog/how-to-market-to-gen-z\"\u003eGen Z\u003c/a\u003e, this group makes up the majority of TikTok users. However, \u003ca href=\"https://www.statista.com/statistics/1095186/tiktok-us-users-age/\"\u003eother demographics\u003c/a\u003e are also increasingly becoming users of the platform. TikTok is known for its discoverability, as more consumers turn to authentic reviews from their favorite creators. TikTok users are \u003ca href=\"https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg\"\u003e1.5 times more likely\u003c/a\u003e to buy a product they discovered on the platform compared to other social networks. \u003c/p\u003e\n\u003ch3\u003eThe benefits of TikTok for ecommerce\u003c/h3\u003e\n\u003cp\u003eTikTok is part of a larger trend of retail social commerce, an industry expected to reach \u003ca href=\"https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\"\u003e$80 billion\u003c/a\u003e in the US by 2025. While this industry was growing on its own, TikTok has made a unique and significant contribution. This is due especially to the natural tendency of its users to engage in \u003ca href=\"https://shopify.com/enterprise/social-commerce-is-here-and-its-reshaping-how-we-buy\"\u003esocial shopping\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTake for example the viral hashtag \u003ca href=\"https://www.tiktok.com/tag/TikTokMadeMeBuyIt\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e. Since its birth, the hashtag has generated 60 billion views (as of the time of this writing)—and it’s used by consumers, partners, and brands to discover new products and jump on hot trends.\u003c/p\u003e\n\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e7 ways to grow your audience and increase sales with TikTok\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eLead with entertainment, not a sales pitch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eStrive for virality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSet up TikTok Shop to sell directly to fans\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUse TikTok features to engage with potential customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePartner with influencers in your industry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eGet more traction with TikTok ads or promoted posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eUse affiliate links to promote products and partners\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNow that you know how incredible TikTok can be for brands, it’s time to get your hands dirty. These tips will help you build a TikTok ecommerce strategy, start creating content, reach your target audience, and publish TikTok videos that convert.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e1. Lead with entertainment, not a sales pitch\u003c/h3\u003e\n\u003cp\u003eDon’t repurpose your boring marketing content to TikTok. This is a unique social media platform with a certain “personality” to its posts. Take some time to get to know the platform’s quirks and trends.\u003c/p\u003e\n\u003cp\u003eDig deep into what potential customers are looking at and talking about. Stay on top of what’s trending, including memes and popular hashtag challenges. TikTokers log in to learn, explore, and discover—but above all else, they want to be entertained.\u003c/p\u003e\n\u003cp\u003eThe more fun and engaging your content, the more likely you are to \u003ca href=\"/blog/how-to-go-viral-on-tiktok\"\u003ehit glorious viral TikTok status\u003c/a\u003e with one or more of your posts. If your \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e permits, get silly with it. Skin care brand \u003ca href=\"https://habitskin.co/\"\u003eHabit\u003c/a\u003e creates meme videos using \u003ca href=\"/blog/how-to-find-trending-sounds-tiktok\"\u003etrending TikTok sounds\u003c/a\u003e and featuring its products as the stars. \u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@habitskin/video/7083260906955623726\" data-video-id=\"7083260906955623726\"\u003e\n\u003csection\u003e\u003ca title=\"@habitskin\" href=\"https://www.tiktok.com/@habitskin?refer=embed\" target=\"_blank\"\u003e@habitskin\u003c/a\u003e we updated her fit 💅🏼 \u003ca title=\"habitskin\" href=\"https://www.tiktok.com/tag/habitskin?refer=embed\" target=\"_blank\"\u003e#habitskin\u003c/a\u003e\u003ca title=\"spf\" href=\"https://www.tiktok.com/tag/spf?refer=embed\" target=\"_blank\"\u003e#spf\u003c/a\u003e\u003ca title=\"sunscreen\" href=\"https://www.tiktok.com/tag/sunscreen?refer=embed\" target=\"_blank\"\u003e#sunscreen\u003c/a\u003e\u003ca title=\"inventinganna\" href=\"https://www.tiktok.com/tag/inventinganna?refer=embed\" target=\"_blank\"\u003e#inventinganna\u003c/a\u003e\u003ca title=\"netflixseries\" href=\"https://www.tiktok.com/tag/netflixseries?refer=embed\" target=\"_blank\"\u003e#netflixseries\u003c/a\u003e\u003ca title=\"skincareproducts\" href=\"https://www.tiktok.com/tag/skincareproducts?refer=embed\" target=\"_blank\"\u003e#skincareproducts\u003c/a\u003e \u003ca title=\"♬ original sound - Netflix\" href=\"https://www.tiktok.com/music/original-sound-7064879721577777967?refer=embed\" target=\"_blank\"\u003e♬ original sound - Netflix\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript src=\"https://www.tiktok.com/embed.js\" async=\"\"\u003e\u003c/script\u003e\n\u003cp\u003e\u003cstrong\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/blog/tiktok-video-ideas\"\u003e15 TikTok Video Ideas Your Customers Will Love\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Strive for virality \u003c/h3\u003e\n\u003cp\u003eThe ultimate goal on TikTok is to \u003ca href=\"/blog/wholesome-culture-content-curation\"\u003ecreate viral content\u003c/a\u003e. Generally speaking, a surge of attention almost always equates to a spike in sales—whether it’s a quick, temporary pop or a sustained boost in your numbers.\u003c/p\u003e\n\u003cp\u003eIf you’re lucky, you’ll be able to go viral thanks to some coveted \u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e (UCG). This is where a user creates content that includes your brand or products. You can encourage customers to post UGC with incentives like \u003ca href=\"/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e and other perks.\u003c/p\u003e\n\u003cp\u003eA great example of UGC is the story of catnip product Cat Crack: a video a user posted of their cat going crazy over the product gained more than 20 million views. According to \u003ca href=\"https://www.junglescout.com/features/product-tracker/\"\u003eJunglescout\u003c/a\u003e, Cat Crack sold more than 2,000 units in two days because of the post.\u003c/p\u003e\n\u003cblockquote data-video-id=\"6916040989090057477\" cite=\"https://www.tiktok.com/@viet.mami/video/6916040989090057477\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@viet.mami?refer=embed\" title=\"@viet.mami\" target=\"_blank\"\u003e@viet.mami\u003c/a\u003e Reply to @shanentai_505 Here ya go! Original audio without the music 😆 \u003ca href=\"https://www.tiktok.com/tag/fyp?refer=embed\" title=\"fyp\" target=\"_blank\"\u003e#fyp\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/foryou?refer=embed\" title=\"foryou\" target=\"_blank\"\u003e#foryou\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/nomusic?refer=embed\" title=\"nomusic\" target=\"_blank\"\u003e#nomusic\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/audio?refer=embed\" title=\"audio\" target=\"_blank\"\u003e#audio\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/SELF-CONTROL-6916040937131002630?refer=embed\" title=\"♬ SELF CONTROL - 🩷HACHIKO🩷\" target=\"_blank\"\u003e♬ SELF CONTROL - 🩷HACHIKO🩷\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003e\u003cstrong\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/blog/tiktok-trends\"\u003eTikTok Trends: The Ones To Watch\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Set up TikTok Shop to sell directly to fans\u003c/h3\u003e\n\u003cp\u003eIf you run an online store, consider adding TikTok as a sales channel. Many social media platforms offer ecommerce features, and TikTok is no exception. As a business account, you can apply to set up a TikTok Shop and access features like a profile shopping tab, live shopping, and paid advertising.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eIf you’re a creator without a dedicated brand, you can still create an ecommerce experience. \u003ca href=\"/blog/make-merch-tiktok\"\u003eCreate merch for TikTok\u003c/a\u003e, including \u003ca href=\"/blog/how-to-make-sell-stickers\"\u003eselling your own stickers\u003c/a\u003e using \u003ca href=\"/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCreating video shopping ads lets you insert product links directly into engaging content. This makes it an effective ecommerce tool. Your ecommerce brand benefits from setting up a TikTok store because of the way the social media platform has become a destination for product discovery and the genesis of \u003ca href=\"/blog/trending-products\"\u003etrending products\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/blog/tiktok-shopping\"\u003eTikTok Shopping: How to Set Up a Shop and Sell Products on TikTok (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. Use TikTok features to connect with potential customers\u003c/h3\u003e\n\u003cp\u003eTikTok has several features that create a direct communication channel with your viewers to learn more about them and build more meaningful connections.\u003c/p\u003e\n\u003cp\u003eOne of them is the Q\u0026amp;A feature, which allows your audience to ask you questions directly through your profile, in the comment section of a video, or during a TikTok LIVE. Try having users ask you questions about you, your brand, and specific products you offer or promote.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7213746774496873734\" cite=\"https://www.tiktok.com/@litchyofficial/video/7213746774496873734\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@litchyofficial?refer=embed\" title=\"@litchyofficial\" target=\"_blank\"\u003e@litchyofficial\u003c/a\u003e Q\u0026amp;A W/ OUR FOUNDER. @Lizzy Perridon \u003ca href=\"https://www.tiktok.com/tag/founder?refer=embed\" title=\"founder\" target=\"_blank\"\u003e#founder\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/questions?refer=embed\" title=\"questions\" target=\"_blank\"\u003e#questions\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/qanda?refer=embed\" title=\"qanda\" target=\"_blank\"\u003e#qanda\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/foryou?refer=embed\" title=\"foryou\" target=\"_blank\"\u003e#foryou\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/foryourpage?refer=embed\" title=\"foryourpage\" target=\"_blank\"\u003e#foryourpage\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/No-Lyrics-7089520997376493569?refer=embed\" title=\"♬ No Lyrics - Kilo G\" target=\"_blank\"\u003e♬ No Lyrics - Kilo G\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eTwo other community-building features are Sitch and Duet. Stitch lets you “stitch” another user’s video into yours. Duet plays another user’s video next to yours in split-screen format. These tools have great viral potential. \u003c/p\u003e\n\u003ch3 id=\"10\"\u003e5. Partner with influencers in your industry\u003c/h3\u003e\n\u003cp\u003eTikTok \u003ca href=\"/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e can be a boon for your ecommerce store. While there are thousands of creators ready to work with brands, make sure the influencers you choose—and the audiences that follow them—are aligned with your products. This will ensure that the sponsored content feels authentic.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7129163656469777669\" cite=\"https://www.tiktok.com/@ginette.kofigah/video/7129163656469777669\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@ginette.kofigah?refer=embed\" title=\"@ginette.kofigah\" target=\"_blank\"\u003e@ginette.kofigah\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/ad?refer=embed\" title=\"ad\" target=\"_blank\"\u003e#ad\u003c/a\u003e I am amazed at how fast this dried my hair. Saved me so much time! @MyRevAir \u003ca href=\"https://www.tiktok.com/tag/myrevair?refer=embed\" title=\"myrevair\" target=\"_blank\"\u003e#myrevair\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/sponsored?refer=embed\" title=\"sponsored\" target=\"_blank\"\u003e#sponsored\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/hold-yuh-last-7127071746989034245?refer=embed\" title=\"♬ hold yuh last - Ph!Lo\" target=\"_blank\"\u003e♬ hold yuh last - Ph!Lo\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eA great place to start is TikTok’s \u003ca href=\"https://creatormarketplace.tiktok.com/?\"\u003eCreator Marketplace\u003c/a\u003e. It’s a “matchmaking service” to help brands find the right influencers. You’ll see helpful features like creator discovery, campaign management, and reporting. \u003c/p\u003e\n\u003cp\u003eThere are plenty of ways to partner with an influencer, such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTikTok video reviews of your product\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA co-sponsored giveaway\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA brand takeover of your business account\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAsking them to push their audience to your TikTok storefront\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e6. Get more traction with TikTok ads or promoted posts\u003c/h3\u003e\n\u003cp\u003eCreating \u003ca href=\"/blog/organic-marketing\"\u003eorganic marketing content\u003c/a\u003e and building your following this way can be a lot of work. If you have extra budget and you’d like a boost to help reach your goals faster, \u003ca href=\"/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e or \u003ca href=\"https://support.tiktok.com/en/using-tiktok/growing-your-audience/use-promote-to-grow-your-tiktok-audience\"\u003epromoted posts\u003c/a\u003e are great options.\u003c/p\u003e\n\u003cp\u003eTikTok ads work much like ads on other social media platforms. Using the \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eShopify TikTok app\u003c/a\u003e, you can create campaigns with specific objectives, then build your ads within them. Once the ads are live, use the dashboard in Shopify to track their performance and optimize.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eThese TikTok ad examples from \u003ca href=\"https://www.saltandstone.com/en-ca\"\u003eSalt \u0026amp; Stone\u003c/a\u003e and Hyba feel natural alongside organic content in the feed. \u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you don’t want to invest in full ad campaigns, you can promote individual posts. The Promote feature is fairly straightforward. Choose your budget and duration, as well as a few other settings, including whether you’re interested in getting more views, website visits, or followers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/blog/tiktok-ads\"\u003eTikTok Ads 101: Getting Started With TikTok Advertising\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. Use affiliate links to promote products and brands\u003c/h3\u003e\n\u003cp\u003eCreating an affiliate program can help you spread the word about your brand on TikTok by allowing other TikTok users to promote your products and earn a commission on sales. \u003c/p\u003e\n\u003cp\u003eOn the other end of the spectrum, \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e is a great way for those without a dedicated brand to earn some income while promoting your favorite products and businesses.\u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/OjkjPcyxuqM?si=MyjN8850LkCSExyA\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"4\"\u003eTikTok examples from successful ecommerce brands\u003c/h2\u003e\n\u003cp\u003eNeed some inspiration from the pros? Here are three examples of ecommerce businesses that are killing it with TikTok marketing and generating sales from the video-sharing social network.\u003c/p\u003e\n\u003ch3\u003eContour Cube\u003c/h3\u003e\n\u003cp\u003eThis ecommerce phenomenon is also helping brands get noticed. Sarah Forrai, the founder of \u003ca href=\"https://contourcube.com/\"\u003eContour Cube\u003c/a\u003e, embraced TikTok to build awareness of and sell her face-contouring products. The \u003ca href=\"https://www.tiktok.com/@contourcube\"\u003ebrand’s TikTok account\u003c/a\u003e has grown to nearly 200,000 followers and more than 2.9 million likes across all its videos.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7243786049833405698\" cite=\"https://www.tiktok.com/@contourcube/video/7243786049833405698\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@contourcube?refer=embed\" title=\"@contourcube\" target=\"_blank\"\u003e@contourcube\u003c/a\u003e From 1 crazy idea to 300,000,000 views worldwide. Contour Cube has become a beauty staple in skincare routines around the 🌎 \u003ca href=\"https://www.tiktok.com/tag/contourcube?refer=embed\" title=\"contourcube\" target=\"_blank\"\u003e#contourcube\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/iceroller?refer=embed\" title=\"iceroller\" target=\"_blank\"\u003e#iceroller\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/skincaretips?refer=embed\" title=\"skincaretips\" target=\"_blank\"\u003e#skincaretips\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/Storytelling-7031101555747080194?refer=embed\" title=\"♬ Storytelling - Adriel\" target=\"_blank\"\u003e♬ Storytelling - Adriel\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eWithin three months of launching its product on TikTok, Contour Cube was approached by large retailers such as THE ICONIC, Uncommon Goods, and Dolls Kill. “TikTok has since become our primary marketing platform, accumulating over 30 million views to date, which is amazing for a startup like us,” says Sarah.\u003c/p\u003e\n\u003ch3\u003eGlow Recipe\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/@glowrecipe\"\u003eGlow Recipe\u003c/a\u003e takes a different approach to ecommerce on TikTok. The Korean natural skin care brand uses a link-in-bio tool to send its followers to a curated collection of all its content.\u003c/p\u003e\n\n\n\u003cp\u003eThis collection includes shoppable links for the products featured in Glow Recipe’s videos, so its followers can buy items directly on its website, as well as access other important links for its business. \u003c/p\u003e\n\u003ch3\u003eGymShark\u003c/h3\u003e\n\u003cp\u003eChallenges are one of the biggest trends on TikTok, with many brands using them to earn UGC and build a reputation with the TikTok community.\u003c/p\u003e\n\u003cp\u003eOne of those brands is fitness brand \u003ca href=\"https://www.tiktok.com/@gymshark\"\u003eGymShark\u003c/a\u003e. Its \u003ca href=\"https://www.tiktok.com/tag/gymshark66?lang=en\"\u003e#gymshark66\u003c/a\u003e challenge, which asked users to transform their body within 66 days for a chance to win a free year’s supply of GymShark goods, garnered more than 45.5 million views, 1.9 million likes, and 12,500 comments.\u003c/p\u003e\n\u003cblockquote data-video-id=\"6791859652125674758\" cite=\"https://www.tiktok.com/@gymshark/video/6791859652125674758\" class=\"tiktok-embed\"\u003e\n\u003csection\u003e\u003ca href=\"https://www.tiktok.com/@gymshark?refer=embed\" title=\"@gymshark\" target=\"_blank\"\u003e@gymshark\u003c/a\u003e We still can’t believe this happened 😮 tag your biggest supporter 💜 @demibagby \u003ca href=\"https://www.tiktok.com/tag/gymshark?refer=embed\" title=\"gymshark\" target=\"_blank\"\u003e#gymshark\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/gymshark66?refer=embed\" title=\"gymshark66\" target=\"_blank\"\u003e#gymshark66\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/tag/ladieswholift?refer=embed\" title=\"ladieswholift\" target=\"_blank\"\u003e#ladieswholift\u003c/a\u003e \u003ca href=\"https://www.tiktok.com/music/original-sound-6791608757408287494?refer=embed\" title=\"♬ original sound - Gymshark\" target=\"_blank\"\u003e♬ original sound - Gymshark\u003c/a\u003e\u003c/section\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"https://www.tiktok.com/embed.js\"\u003e\u003c/script\u003e\n\u003cp\u003eNaturally, the entries also included participants who regularly wear GymShark apparel. These entries gave exposure to the brand’s products and helped maximize its credibility and sales. \u003c/p\u003e\n\u003ch2\u003eNow is the time to step up your TikTok ecommerce game\u003c/h2\u003e\n\u003cp\u003eAs you’re building your TikTok strategy, remember to have fun with your content. Build relationships with your audience and key influencers. Explore TikTok’s helpful tools and features. If you can entertain and connect with your potential customers, you’re already paving your path to growth.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eTikTok for ecommerce FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes TikTok have ecommerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWith the \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eTikTok app\u003c/a\u003e for Shopify, you’ll be able to make your TikTok profile shoppable, promote your latest products, and optimize your TikTok ads from within your Shopify admin. TikTok also offers in-app ecommerce features in certain markets. Set your TikTok account to a business profile, apply for TikTok Shop, and enable online shopping features on your profile.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you use TikTok to promote a product?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOne way to promote a product using TikTok is with the viral hashtag \u003ca href=\"https://www.tiktok.com/tag/TikTokMadeMeBuyIt\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e. The hashtag has generated 60 billion views since its inception and is commonly used by buyers, partners, and merchants to discover new products and find new trends. You can drive users to your online store or sell products directly in your TikTok profile.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok a good platform to sell products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAlongside an ecommerce platform, social selling channels like TikTok can help expand your reach and access new audiences. TikTok is an effective channel for ecommerce businesses looking to sell products. Social commerce is on the rise, with more users discovering and buying products right in the TikTok app. Using influencer marketing, entertaining content, and product links embedded in ads, you can boost sales using TikTok.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a TikTok shop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok Shop allows brands and creators to sell products directly on TikTok. It offers a variety of features, like live shopping, and access to an ad account through TikTok for business. With a TikTok shop, your brand can more easily convert viewers to buyers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Grab hold of the power of TikTok to discover new audiences for your brand. Learn how to use TikTok Shop and powerful features to boost sales on the platform.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg alt='A mobile phone with a screen representing a product page is surrounded by \"add to cart\" buttons' src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/tiktok_20for_20ecommerce_1.jpg?v=1688149731\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eGrab hold of the power of TikTok to discover new audiences for your brand. Learn how to use TikTok Shop and powerful features to boost sales on the platform.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Transform Fans Into Customers with TikTok for Ecommerce (2024)","description":"Harness the power of TikTok to discover new audiences for your brand and learn how to use TikTok ecommerce features to boost your sales."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/tiktok-ecommerce\",\"en-GB\":\"https://www.shopify.com/uk/blog/tiktok-ecommerce\",\"en-AU\":\"https://www.shopify.com/au/blog/tiktok-ecommerce\",\"en-ID\":\"https://www.shopify.com/id/blog/tiktok-ecommerce\",\"en-NZ\":\"https://www.shopify.com/nz/blog/tiktok-ecommerce\",\"en-ZA\":\"https://www.shopify.com/za/blog/tiktok-ecommerce\",\"en-NG\":\"https://www.shopify.com/ng/blog/tiktok-ecommerce\",\"en-PH\":\"https://www.shopify.com/ph/blog/tiktok-ecommerce\",\"en-SG\":\"https://www.shopify.com/sg/blog/tiktok-ecommerce\",\"en-HK\":\"https://www.shopify.com/hk/blog/tiktok-ecommerce\",\"en-IE\":\"https://www.shopify.com/ie/blog/tiktok-ecommerce\",\"en-MY\":\"https://www.shopify.com/my/blog/tiktok-ecommerce\",\"fr\":\"https://www.shopify.com/fr/blog/tiktok-et-shopify\",\"it\":\"https://www.shopify.com/it/blog/vendere-su-tiktok\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"8 Easy Ideas How to Make Money on TikTok\",\"url\":\"blog/make-money-on-tiktok\"},{\"title\":\"How to Sell on Amazon- A 7 Step Beginner's Guide\",\"url\":\"blog/sell-on-amazon\"},{\"title\":\"How To Use TikTok- The Ultimate Beginners Guide\",\"url\":\"blog/how-to-use-tiktok\"},{\"title\":\"15 TikTok Statistics Marketers Need To Know (2024)\",\"url\":\"blog/tiktok-statistics\"},{\"title\":\"10 Most Popular Domains\",\"url\":\"blog/popular-domains\"},{\"title\":\"The ROI on AR- How Augmented Reality is Boosting Ecommerce Sales\",\"url\":\"blog/ar-shopping\"},{\"title\":\"Domain SEO Explained- Choosing an SEO Friendly Domain Name\",\"url\":\"blog/domain-seo\"},{\"title\":\"What Is Content Marketing? A Definition and Guide\",\"url\":\"blog/what-is-content-marketing\"},{\"title\":\"What Is Performance Marketing? 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(2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/tiktok_20for_20ecommerce_1_93071d14-31bb-457f-a284-c45a9bffe16a.jpg?v=1729280634","imageAltText":"A mobile phone with a screen representing a product page is surrounded by \"add to cart\" buttons","imageClass":"","modifiedAt":"9 Feb 2024","modifiedAtRaw":"2024-02-09T17:30:00Z"},"metaDescription":"Harness the power of TikTok to discover new audiences for your brand and learn how to use TikTok ecommerce features to boost your sales.","contentHtml":"\u003cp\u003eTikTok has seen explosive growth in recent years. It has not only become a destination for fun hashtag challenges and viral music trends, but it also offers brands the opportunity to attract customers using TikTok for ecommerce.\u003c/p\u003e\n\u003cp\u003eBrands are recognizing how important it is to jump on this exploding global trend. That’s because no other \u003ca href=\"/ng/blog/social-media-marketing-strategy\"\u003esocial media platform\u003c/a\u003e has the \u003ca href=\"https://www.statista.com/statistics/1274133/engagement-rate-per-post-social-media/#:~:text=According%20to%20a%20global%20report,was%204.25%20percent%20in%202022.\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003elevel of engagement\u003c/a\u003e that TikTok earns from its users. Whether you’re a business owner selling your own products, an influencer monetizing your \u003ca href=\"/ng/blog/personal-brand\"\u003epersonal brand\u003c/a\u003e, or an \u003ca href=\"/ng/blog/affiliate-marketing\"\u003eaffiliate entrepreneur\u003c/a\u003e partnering with businesses, TikTok is worth the investment.\u003c/p\u003e\n\u003cp\u003eAhead, learn why you should consider TikTok for your ecommerce brand, along with tips to make the most of your presence on the platform and real examples of businesses winning on TikTok.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is TikTok ecommerce?\u003c/h2\u003e\n\u003cp\u003eTikTok ecommerce refers to selling products through the TikTok app. This can be achieved by switching to a business TikTok account and setting up a TikTok shop. Other ways to sell on TikTok involve using video shopping ads or using an affiliate program to promote products from other brands. TikTok can also be used as a marketing channel to drive sales in your online store.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/fl5_SWGFt84?si=VFw9YL0x3g7UwFAA\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eWhy should your business be on TikTok?\u003c/h2\u003e\n\u003cp\u003eIf your business aims to attract \u003ca href=\"/ng/blog/how-to-market-to-gen-z\"\u003eGen Z\u003c/a\u003e, this group makes up the majority of TikTok users. However, \u003ca href=\"https://www.statista.com/statistics/1095186/tiktok-us-users-age/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eother demographics\u003c/a\u003e are also increasingly becoming users of the platform. TikTok is known for its discoverability, as more consumers turn to authentic reviews from their favorite creators. TikTok users are \u003ca href=\"https://newsroom.tiktok.com/en-sg/tiktok-is-the-platform-where-content-and-commerce-converge-helping-consumers-discover-and-make-their-next-purchase-sg\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e1.5 times more likely\u003c/a\u003e to buy a product they discovered on the platform compared to other social networks.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eThe benefits of TikTok for ecommerce\u003c/h3\u003e\n\u003cp\u003eTikTok is part of a larger trend of retail social commerce, an industry expected to reach \u003ca href=\"https://www.emarketer.com/content/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e$80 billion\u003c/a\u003e in the US by 2025. While this industry was growing on its own, TikTok has made a unique and significant contribution. This is due especially to the natural tendency of its users to engage in \u003ca href=\"/enterprise/social-commerce-is-here-and-its-reshaping-how-we-buy\"\u003esocial shopping\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTake for example the viral hashtag \u003ca href=\"https://www.tiktok.com/tag/TikTokMadeMeBuyIt\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e. Since its birth, the hashtag has generated 60 billion views (as of the time of this writing)—and it’s used by consumers, partners, and brands to discover new products and jump on hot trends.\u003c/p\u003e\n\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eConnect with shoppers on TikTok\u003c/p\u003e\n\u003cp\u003eShopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/sell-on-tiktok?itcat=coreblog\u0026amp;itterm=shopify-tiktok-sales-channel-cta\" target=\"_blank\"\u003eStart selling on TikTok\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e7 ways to grow your audience and increase sales with TikTok\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eLead with entertainment, not a sales pitch\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eStrive for virality\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eSet up TikTok Shop to sell directly to fans\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eUse TikTok features to engage with potential customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003ePartner with influencers in your industry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eGet more traction with TikTok ads or promoted posts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eUse affiliate links to promote products and partners\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNow that you know how incredible TikTok can be for brands, it’s time to get your hands dirty. These tips will help you build a TikTok ecommerce strategy, start creating content, reach your target audience, and publish TikTok videos that convert.\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e1. Lead with entertainment, not a sales pitch\u003c/h3\u003e\n\u003cp\u003eDon’t repurpose your boring marketing content to TikTok. This is a unique social media platform with a certain “personality” to its posts. Take some time to get to know the platform’s quirks and trends.\u003c/p\u003e\n\u003cp\u003eDig deep into what potential customers are looking at and talking about. Stay on top of what’s trending, including memes and popular hashtag challenges. TikTokers log in to learn, explore, and discover—but above all else, they want to be entertained.\u003c/p\u003e\n\u003cp\u003eThe more fun and engaging your content, the more likely you are to \u003ca href=\"/ng/blog/how-to-go-viral-on-tiktok\"\u003ehit glorious viral TikTok status\u003c/a\u003e with one or more of your posts. If your \u003ca href=\"/ng/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e permits, get silly with it. Skin care brand \u003ca href=\"https://habitskin.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHabit\u003c/a\u003e creates meme videos using \u003ca href=\"/ng/blog/how-to-find-trending-sounds-tiktok\"\u003etrending TikTok sounds\u003c/a\u003e and featuring its products as the stars.\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https://www.tiktok.com/@habitskin/video/7083260906955623726\" data-video-id=\"7083260906955623726\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7083260906955623726?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp class=\"pl-6 border-l-2 border-[#00740B]\"\u003e\u003cstrong class=\"block font-aktivgroteskextended uppercase\"\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/ng/blog/tiktok-video-ideas\"\u003e15 TikTok Video Ideas Your Customers Will Love\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Strive for virality\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eThe ultimate goal on TikTok is to \u003ca href=\"/ng/blog/wholesome-culture-content-curation\"\u003ecreate viral content\u003c/a\u003e. Generally speaking, a surge of attention almost always equates to a spike in sales—whether it’s a quick, temporary pop or a sustained boost in your numbers.\u003c/p\u003e\n\u003cp\u003eIf you’re lucky, you’ll be able to go viral thanks to some coveted \u003ca href=\"/ng/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e (UCG). This is where a user creates content that includes your brand or products. You can encourage customers to post UGC with incentives like \u003ca href=\"/ng/blog/discounts-and-coupons\"\u003ediscounts\u003c/a\u003e and other perks.\u003c/p\u003e\n\u003cp\u003eA great example of UGC is the story of catnip product Cat Crack: a video a user posted of their cat going crazy over the product gained more than 20 million views. According to \u003ca href=\"https://www.junglescout.com/features/product-tracker/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eJunglescout\u003c/a\u003e, Cat Crack sold more than 2,000 units in two days because of the post.\u003c/p\u003e\n\u003cblockquote data-video-id=\"6916040989090057477\" cite=\"https://www.tiktok.com/@viet.mami/video/6916040989090057477\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/6916040989090057477?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp class=\"pl-6 border-l-2 border-[#00740B]\"\u003e\u003cstrong class=\"block font-aktivgroteskextended uppercase\"\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/ng/blog/tiktok-trends\"\u003eTikTok Trends: The Ones To Watch\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e3. Set up TikTok Shop to sell directly to fans\u003c/h3\u003e\n\u003cp\u003eIf you run an online store, consider adding TikTok as a sales channel. Many social media platforms offer ecommerce features, and TikTok is no exception. As a business account, you can apply to set up a TikTok Shop and access features like a profile shopping tab, live shopping, and paid advertising.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eIf you’re a creator without a dedicated brand, you can still create an ecommerce experience. \u003ca href=\"/ng/blog/make-merch-tiktok\"\u003eCreate merch for TikTok\u003c/a\u003e, including \u003ca href=\"/ng/blog/how-to-make-sell-stickers\"\u003eselling your own stickers\u003c/a\u003e using \u003ca href=\"/ng/blog/print-on-demand\"\u003eprint on demand\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCreating video shopping ads lets you insert product links directly into engaging content. This makes it an effective ecommerce tool. Your ecommerce brand benefits from setting up a TikTok store because of the way the social media platform has become a destination for product discovery and the genesis of \u003ca href=\"/ng/blog/trending-products\"\u003etrending products\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"pl-6 border-l-2 border-[#00740B]\"\u003e\u003cstrong class=\"block font-aktivgroteskextended uppercase\"\u003e🎵 Read more: \u003c/strong\u003e\u003ca href=\"/ng/blog/tiktok-shopping\"\u003eTikTok Shopping: How to Set Up a Shop and Sell Products on TikTok (2024)\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e4. Use TikTok features to connect with potential customers\u003c/h3\u003e\n\u003cp\u003eTikTok has several features that create a direct communication channel with your viewers to learn more about them and build more meaningful connections.\u003c/p\u003e\n\u003cp\u003eOne of them is the Q\u0026amp;A feature, which allows your audience to ask you questions directly through your profile, in the comment section of a video, or during a TikTok LIVE. Try having users ask you questions about you, your brand, and specific products you offer or promote.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7213746774496873734\" cite=\"https://www.tiktok.com/@litchyofficial/video/7213746774496873734\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7213746774496873734?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp\u003eTwo other community-building features are Sitch and Duet. Stitch lets you “stitch” another user’s video into yours. Duet plays another user’s video next to yours in split-screen format. These tools have great viral potential.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e5. Partner with influencers in your industry\u003c/h3\u003e\n\u003cp\u003eTikTok \u003ca href=\"/ng/blog/influencer-marketing\"\u003einfluencer marketing\u003c/a\u003e can be a boon for your ecommerce store. While there are thousands of creators ready to work with brands, make sure the influencers you choose—and the audiences that follow them—are aligned with your products. This will ensure that the sponsored content feels authentic.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7129163656469777669\" cite=\"https://www.tiktok.com/@ginette.kofigah/video/7129163656469777669\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7129163656469777669?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp\u003eA great place to start is TikTok’s \u003ca href=\"https://creatormarketplace.tiktok.com/?\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCreator Marketplace\u003c/a\u003e. It’s a “matchmaking service” to help brands find the right influencers. You’ll see helpful features like creator discovery, campaign management, and reporting.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThere are plenty of ways to partner with an influencer, such as:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eTikTok video reviews of your product\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA co-sponsored giveaway\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eA brand takeover of your business account\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAsking them to push their audience to your TikTok storefront\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eFind influencers to drive sales with Shopify Collabs\u003c/p\u003e\n\u003cp\u003eShopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate campaign performance all from Shopify admin.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collabs/find-influencers?itcat=coreblog\u0026amp;itterm=shopify-collabs-merchant-cta\" target=\"_blank\"\u003eDiscover Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e6. Get more traction with TikTok ads or promoted posts\u003c/h3\u003e\n\u003cp\u003eCreating \u003ca href=\"/ng/blog/organic-marketing\"\u003eorganic marketing content\u003c/a\u003e and building your following this way can be a lot of work. If you have extra budget and you’d like a boost to help reach your goals faster, \u003ca href=\"/ng/blog/tiktok-ads\"\u003eTikTok ads\u003c/a\u003e or \u003ca href=\"https://support.tiktok.com/en/using-tiktok/growing-your-audience/use-promote-to-grow-your-tiktok-audience\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003epromoted posts\u003c/a\u003e are great options.\u003c/p\u003e\n\u003cp\u003eTikTok ads work much like ads on other social media platforms. Using the \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eShopify TikTok app\u003c/a\u003e, you can create campaigns with specific objectives, then build your ads within them. Once the ads are live, use the dashboard in Shopify to track their performance and optimize.\u003c/p\u003e\n\u003cfigure\u003e\u003cfigcaption\u003eThese TikTok ad examples from \u003ca href=\"https://www.saltandstone.com/en-ca\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSalt \u0026amp; Stone\u003c/a\u003e and Hyba feel natural alongside organic content in the feed.\u0026nbsp;\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eIf you don’t want to invest in full ad campaigns, you can promote individual posts. The Promote feature is fairly straightforward. Choose your budget and duration, as well as a few other settings, including whether you’re interested in getting more views, website visits, or followers.\u003c/p\u003e\n\u003cp class=\"pl-6 border-l-2 border-[#00740B]\"\u003e\u003cstrong class=\"block font-aktivgroteskextended uppercase\"\u003e🎵 Read more:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"/ng/blog/tiktok-ads\"\u003eTikTok Ads 101: Getting Started With TikTok Advertising\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e7. Use affiliate links to promote products and brands\u003c/h3\u003e\n\u003cp\u003eCreating an affiliate program can help you spread the word about your brand on TikTok by allowing other TikTok users to promote your products and earn a commission on sales.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOn the other end of the spectrum, \u003ca href=\"/ng/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e is a great way for those without a dedicated brand to earn some income while promoting your favorite products and businesses.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/OjkjPcyxuqM?si=MyjN8850LkCSExyA\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eTikTok examples from successful ecommerce brands\u003c/h2\u003e\n\u003cp\u003eNeed some inspiration from the pros? Here are three examples of ecommerce businesses that are killing it with TikTok marketing and generating sales from the video-sharing social network.\u003c/p\u003e\n\u003ch3\u003eContour Cube\u003c/h3\u003e\n\u003cp\u003eThis ecommerce phenomenon is also helping brands get noticed. Sarah Forrai, the founder of \u003ca href=\"https://contourcube.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eContour Cube\u003c/a\u003e, embraced TikTok to build awareness of and sell her face-contouring products. The \u003ca href=\"https://www.tiktok.com/@contourcube\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ebrand’s TikTok account\u003c/a\u003e has grown to nearly 200,000 followers and more than 2.9 million likes across all its videos.\u003c/p\u003e\n\u003cblockquote data-video-id=\"7243786049833405698\" cite=\"https://www.tiktok.com/@contourcube/video/7243786049833405698\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/7243786049833405698?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp\u003eWithin three months of launching its product on TikTok, Contour Cube was approached by large retailers such as THE ICONIC, Uncommon Goods, and Dolls Kill. “TikTok has since become our primary marketing platform, accumulating over 30 million views to date, which is amazing for a startup like us,” says Sarah.\u003c/p\u003e\n\u003ch3\u003eGlow Recipe\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tiktok.com/@glowrecipe\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGlow Recipe\u003c/a\u003e takes a different approach to ecommerce on TikTok. The Korean natural skin care brand uses a link-in-bio tool to send its followers to a curated collection of all its content.\u003c/p\u003e\n\n\n\u003cp\u003eThis collection includes shoppable links for the products featured in Glow Recipe’s videos, so its followers can buy items directly on its website, as well as access other important links for its business.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eGymShark\u003c/h3\u003e\n\u003cp\u003eChallenges are one of the biggest trends on TikTok, with many brands using them to earn UGC and build a reputation with the TikTok community.\u003c/p\u003e\n\u003cp\u003eOne of those brands is fitness brand \u003ca href=\"https://www.tiktok.com/@gymshark\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGymShark\u003c/a\u003e. Its \u003ca href=\"https://www.tiktok.com/tag/gymshark66?lang=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e#gymshark66\u003c/a\u003e challenge, which asked users to transform their body within 66 days for a chance to win a free year’s supply of GymShark goods, garnered more than 45.5 million views, 1.9 million likes, and 12,500 comments.\u003c/p\u003e\n\u003cblockquote data-video-id=\"6791859652125674758\" cite=\"https://www.tiktok.com/@gymshark/video/6791859652125674758\" class=\"tiktok-embed\"\u003e\n\n\u003ciframe loading=\"lazy\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" src=\"https://www.tiktok.com/embed/v2/6791859652125674758?lang=en-GB\u0026amp;referrer=www.shopify.com.nghttps%3A%2F%2Fwww.shopify.com%2Fng%2Fblog%2Ftiktok-ecommerce\" style=\"width: 100%; height: 739px; display: block; visibility: unset; max-height: 739px;\"\u003e\n \u003c/iframe\u003e\u003c/blockquote\u003e\n\n\u003cp\u003eNaturally, the entries also included participants who regularly wear GymShark apparel. These entries gave exposure to the brand’s products and helped maximize its credibility and sales.\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eNow is the time to step up your TikTok ecommerce game\u003c/h2\u003e\n\u003cp\u003eAs you’re building your TikTok strategy, remember to have fun with your content. Build relationships with your audience and key influencers. Explore TikTok’s helpful tools and features. If you can entertain and connect with your potential customers, you’re already paving your path to growth.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/make-money-on-tiktok\"\u003e8 Easy Ideas How to Make Money on TikTok\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/sell-on-amazon\"\u003eHow to Sell on Amazon- A 7 Step Beginner's Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/how-to-use-tiktok\"\u003eHow To Use TikTok- The Ultimate Beginners Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/tiktok-statistics\"\u003e15 TikTok Statistics Marketers Need To Know (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/popular-domains\"\u003e10 Most Popular Domains\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/ar-shopping\"\u003eThe ROI on AR- How Augmented Reality is Boosting Ecommerce Sales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/domain-seo\"\u003eDomain SEO Explained- Choosing an SEO Friendly Domain Name\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/what-is-content-marketing\"\u003eWhat Is Content Marketing? A Definition and Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/performance-marketing\"\u003eWhat Is Performance Marketing? A Comprehensive Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/business-marketing\"\u003eHow to Create a Small Business Marketing Strategy\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eTikTok for ecommerce FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDoes TikTok have ecommerce?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWith the \u003ca href=\"https://apps.shopify.com/tiktok\"\u003eTikTok app\u003c/a\u003e for Shopify, you’ll be able to make your TikTok profile shoppable, promote your latest products, and optimize your TikTok ads from within your Shopify admin. TikTok also offers in-app ecommerce features in certain markets. Set your TikTok account to a business profile, apply for TikTok Shop, and enable online shopping features on your profile.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you use TikTok to promote a product?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOne way to promote a product using TikTok is with the viral hashtag \u003ca href=\"https://www.tiktok.com/tag/TikTokMadeMeBuyIt\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e#TikTokMadeMeBuyIt\u003c/a\u003e. The hashtag has generated 60 billion views since its inception and is commonly used by buyers, partners, and merchants to discover new products and find new trends. You can drive users to your online store or sell products directly in your TikTok profile.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs TikTok a good platform to sell products?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAlongside an ecommerce platform, social selling channels like TikTok can help expand your reach and access new audiences. TikTok is an effective channel for ecommerce businesses looking to sell products. Social commerce is on the rise, with more users discovering and buying products right in the TikTok app. Using influencer marketing, entertaining content, and product links embedded in ads, you can boost sales using TikTok.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a TikTok shop?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTikTok Shop allows brands and creators to sell products directly on TikTok. It offers a variety of features, like live shopping, and access to an ad account through TikTok for business. With a TikTok shop, your brand can more easily convert viewers to buyers.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is TikTok ecommerce?"},{"href":"#2","text":"Why should your business be on TikTok?"},{"href":"#3","text":"7 ways to grow your audience and increase sales with TikTok"},{"href":"#4","text":"TikTok examples from successful ecommerce brands"},{"href":"#5","text":"TikTok for ecommerce FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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[Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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