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class="site-content container-fluid transparent"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_4bfbbd0d8c8e8e5fdfc6cf9a8cb8f3e4" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2023/10/ForPublishers-3200x1800-copy.png )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/solutions/" class="page-title-link ie-color-grey-e" title="Solutions">Solutions</a><div class="title"><h1>For Publishers</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_416335579c64285c87958d8c4d9b067c" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/omni-channel-3200x1800-1.png" alt="connected tv, laptop, mobile phone ad options showing solutions for publishers" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Maximize the value of your advertising across every format, on any screen </h2> </div> <div class="content"> <p><span style="font-weight: 400">Index Exchange connects you to global demand through an efficient and transparent marketplace. Change is constant in ad tech鈥攍et our technology, <a href="https://www.indexexchange.com/product/data-analytics/">data</a>, and expertise help you deliver value to <a href="https://www.indexexchange.com/solution/marketers-agencies/">marketers</a>, create a seamless consumer experience, and increase your revenue.</span></p> </div> </div> </div> </div> </div> <div id="block_3ff8fdc34bcc0574716931e0a3fa17d4" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">The Index Exchange Platform</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/CROSSCHANNEL-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Cross-channel monetization</h3> <div class="d-block content"><p>Monetize your display, video, CTV, mobile, and native ad inventory via a single platform. From deals and tailored inventory packages to open auctions, you鈥檒l have full control and transparency over how you transact across each channel.</p> </div> <a href="https://www.indexexchange.com/product/channels-formats/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PREMIUMDEMAND-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title"> Premium demand</h3> <div class="d-block content"><p>Maximize yield by increasing competition for your inventory across the world鈥檚 largest agencies and marketers. As a preferred supply partner of industry-leading DSPs and agency holding companies, Index opens suppliers to a diverse spectrum of premium global demand.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Exchange quality</h3> <div class="d-block content"><p>With a focus on maintaining buyer confidence in the integrity of your inventory, Index employs a team of policy specialists and engineers to ensure the highest quality standards. As co-authors of the IAB Tech Lab鈥檚 ads.cert protocols, we lead on supply chain security and continue to deliver a safe and transparent exchange.</p> </div> <a href="https://www.indexexchange.com/product/exchange-quality/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Addressability</h3> <div class="d-block content"><p>Index supports a range of addressability solutions to help you deliver a safer, more tailored consumer experience while increasing the relevancy of your audience to addressable campaigns. Our real-time identity framework connects inventory and publisher data to the graphs and DMPs that buyers trust.</p> </div> <a href="https://www.indexexchange.com/product/addressability-portfolio/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Data and analytics</h3> <div class="d-block content"><p>Our Client Audit Logs provide a receipt for every transaction, offering unparalleled price transparency and accountability. With detailed analytics and impression-level reporting, easily access the data you need to build personalized insights and make smarter monetization decisions.</p> </div> <a href="https://www.indexexchange.com/product/data-analytics/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EASYINTEGRATION-2-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Integration and support</h3> <div class="d-block content"><p>Our expert team makes programmatic monetization easy. We鈥檒l help you integrate on your terms, optimize bid requests, and configure inventory to meet the needs of media buyers.</p> </div> <a href="https://www.indexexchange.com/product/exchange-access-transactions/" class="read-more"> Learn more <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> <div id="block_5f9fbd488d6fe21aef9feeb749aa3404" class="block-ie-horizontal-img-grid"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-1"> <div class="content-wrap"> <h2 class="title">Index Explains: Streaming TV</h2><p>While video advertising is sophisticated, it doesn鈥檛 need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.</p> <a href="https://www.indexexchange.com/series/streaming-tv/" class="learn-more" rel="nofollow">Watch now <span class="icon-arrow-right"></span></a> </div> </div> <div class="col-md-6 p-0 order-2"> <div class="image-wrap" style="background-image: url(https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1.jpg)"></div> </div> </div> <div class="row g-0 d-flex ie-horizontal-img-grid"> <div class="col-md-6 p-0 order-2"> <div class="content-wrap"> <h2 class="title">Preparing for the Future of Addressability</h2><p>Download our guide to learn how to navigate today’s addressable opportunity and ensure success in tomorrow’s privacy-first world.</p> <a href="https://go.indexexchange.com/addressability-guide.html" class="learn-more" rel="nofollow">Download the guide <span class="icon-arrow-right"></span></a> </div> </div> <div class="col-md-6 p-0 order-1"> <div 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