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class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_44adeae3c49294d2b2dfe4957811c232" class="block-ie-page-header valign--center horizontal " style="margin-bottom: 0px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/products/" title="Products">Products</a></div> <div class="block-header"> <h1>Data and Analytics</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p><span style="font-weight: 400">Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.</span></p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATA_RBG.png" alt="data and analytics" /> </div> <div class="alternate-block-text d-md-none"> <p><span style="font-weight: 400">Easily access the data and analytics you need to evaluate performance and make decisions that empower your business.</span></p> </div> </div> </div> </div> </div> <div id="block_7bd90641bf5dfa36dba2d739ebe5e82a" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/Ferson_using_data_metrics_analytics_reporting_and_performance_to_determine_efficiency_in_their_technology_Web_Landscape.jpg" alt="Laptop on a desk with graphs on the screen data and analytics" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Boost performance with fully transparent insights and reporting</h2> </div> <div class="content"> <p><span style="font-weight: 400">We care about transparency just as much as you do. With customizable reporting, Index Exchange offers detailed analytics so that media owners know exactly what their inventory is worth, and media buyers can see how each impression performs.</span></p> </div> </div> </div> </div> </div> <div id="block_2d693a9a3eb5d54f880a7c92d3a6d353" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Our approach to data and analytics </h2><a href="https://www.indexexchange.com/solution/partners-integrations/" class="learn-more">View our analytics partners <span class="icon-arrow-right"></span></a> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Our approach to data and analytics </h2> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PERFORMANCEDATA-2-1.png" alt="data and analytics" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Performance data </h3><p><span style="font-weight: 400">Index鈥檚 data and analytics services provide a wealth of information to help your business perform, including data related to transactions, supply (slot events), demand (bid events), deals, and brands. With these insights, you can monitor performance, troubleshoot, track revenue, bill, and optimize against key metrics.聽聽</span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/REPORTINGU-2-1.png" alt="data and analytics" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Reporting UI and API</h3><p><span style="font-weight: 400">Monitor performance and access aggregate data sets through easy-to-understand reporting. Quickly create standard or custom reports through the reporting UI or use the API for full access to data tables with easy setup and activation.</span></p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/CLIENTAUDITLOG-2-1.png" alt="data and analytics" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Client Audit Logs (CALs)</h3><p><span style="font-weight: 400">Gain clarity into pricing and ad spend with transparent impression-level reporting. Our CALs聽 provide a receipt for every transaction on the exchange, offering unparalleled price transparency and accountability. You can build personalized insights, run sophisticated data science projects, or import to other reporting platforms.</span></p> </div> </div> </div> </div> </div> </div> <div id="block_981e4dec2cbb413ece952cd82d944b90" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">Learn more about Index Exchange products</h2><a href="https://www.indexexchange.com/blog/" class="all-articles-link">All Articles <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/06/Option-1-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Jun 13, 2024">Jun 13, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/06/13/unlocking-power-curation-index-marketplaces/">Unlocking the Power of Curation with Index Marketplaces聽</a></h2> </div> </div> <div class="entry-content"> <p> As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more … </p> <a href="https://www.indexexchange.com/2024/06/13/unlocking-power-curation-index-marketplaces/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/05/MC-9713-0524-Blog-header-image-MFA-announcement-blog-post-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="May 07, 2024">May 07, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/">Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism</a></h2> </div> </div> <div class="entry-content"> <p> At Index Exchange, we’ve long championed the cause of legitimate publishers鈥攖he dedicated journalists and content creators that inform, engage, and … </p> <a href="https://www.indexexchange.com/2024/05/07/eliminating-mfa-sites-fostering-quality-journalism/" class="read-more">Read more<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/03/3200Privacy-Sandbox-CMA-Label-Reporting-and-Protected-Audience-Status-V2-1024x576.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/category/articles/" rel="tag">Articles</a> </span> <span class="post-date"> <time datetime="Mar 21, 2024">Mar 21, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/2024/03/21/new-privacy-sandbox-reporting-more-transparency-performance/">New Privacy Sandbox Reporting Introduces More Transparency Into Performance聽聽</a></h2> </div> </div> <div class="entry-content"> <p> Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. 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