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class="flex flex-col max-w-screen-xl gap-8 mx-auto lg:flex-row lg:items-center"> <div class="flex flex-col gap-4 lg:w-2/5"> <article id="post-134321" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/aussagekraeftige-social-media-kennzahlen/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" fetchpriority="high" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-3xl"> <a class="hover:underline" href="https://blog.hootsuite.com/de/aussagekraeftige-social-media-kennzahlen/"> 21 unentbehrliche Social-Media-Kennzahlen, die ihr für euren Erfolg in 2025 tracken müsst </a> </h3> </header> <section class="leading-snug "> <p>Ermittelt die wirklich wichtigen Social-Media-Kennzahlen und erfahrt, wie ihr sie verfolgt, um eine erfolgreiche Social-Media-Präsenz aufzubauen.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Februar 11, 2025 </span> </footer> </div> </article> </div> <div class="flex flex-col gap-4 lg:w-3/5"> <article id="post-75474" class="flex gap-4 flex-row items-center"> <figure class="m-0"> <a 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100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/warum-ein-social-media-content-kalender-wichtig-ist/"> Social-Media-Kalender: Kostenloses Template + Einblick in den echten Prozess bei Hootsuite </a> </h3> </header> <section class="leading-snug lg:block hidden"> <p>Ein Social-Media-Kalender ist die Geheimwaffe für den Social-Media-Erfolg. Erfahrt, wie wir es intern handhaben (plus kostenloses Template!).</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Februar 4, 2025 </span> </footer> </div> </article> <article id="post-378889" class="flex gap-4 flex-row items-center"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/social-media-bildgroessen-vorgaben/"> <picture class="block lg:w-48 w-32 wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/12/Social-media-image-sizes.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/social-media-bildgroessen-vorgaben/"> Social-Media-Bildgrößen für alle Netzwerke [2025] </a> </h3> </header> <section class="leading-snug lg:block hidden"> <p>Die aktuellen Social-Media-Bildgrößen-Vorgaben für verschiedene Netzwerke einschließlich Instagram, X (Twitter), Facebook, LinkedIn und andere</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Januar 27, 2025 </span> </footer> </div> </article> <article id="post-176302" class="flex 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height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/11/social-media-for-small-business.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header 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So könnt ihr eure Strategie für das Social-Media-Marketing im Kleinunternehmen optimieren.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Januar 14, 2025 </span> </footer> </div> </article> </div> </div> </div> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <div class="flex flex-wrap items-center justify-between mb-8"> <h2 class="text-3xl font-bold md:text-5xl"> Strategie </h2> <a href="https://blog.hootsuite.com/de/channel/strategie-de/" class="btn btn-outline-nocturn"> Alle <span class="sr-only">Beiträge</span> </a> </div> <div class="grid grid-cols-1 gap-8 md:grid-cols-2 lg:grid-cols-4"> <article id="post-246821" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/twitter-marketing/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/11/X-Twitter-marketing.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/twitter-marketing/"> X (Twitter)-Marketing 2025: Der ULTIMATIVE Leitfaden </a> </h3> </header> <section class="leading-snug "> <p>So geht eine erfolgreiche X (Twitter)-Marketing-Strategie, die das wertige Publikum auf einer der interaktivsten Plattformen der Welt anspricht.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Dezember 5, 2024 </span> </footer> </div> </article> <article id="post-184252" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/social-media-trends/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-1536x1536.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-2048x2048.png 2048w, https://blog.hootsuite.com/wp-content/uploads/2024/11/Social-Media-Trends-2025-1112x1112.png 1112w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/social-media-trends/"> 15 Social-Media-Trends, die eure Strategie für 2025 prägen werden </a> </h3> </header> <section class="leading-snug "> <p>Die Social-Media-Trends-Zyklen drehen sich immer schneller. Die große Frage lautet: Was sollten wir im Jahr 2025 wirklich beachten?</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> November 20, 2024 </span> </footer> </div> </article> <article id="post-388719" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/besten-zeiten-um-auf-tiktok-zu-posten/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/05/Best-time-to-post-on-tiktok.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/besten-zeiten-um-auf-tiktok-zu-posten/"> Die beste Zeit, um auf TikTok zu posten: Daten aus 2024 für 6 Branchen </a> </h3> </header> <section class="leading-snug "> <p>Die beste Zeit, um auf TikTok zu posten, variiert nach Branche und Tag. Stellt mit diesen Empfehlungen sicher, dass eure Videos gesehen werden</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> November 13, 2024 </span> </footer> </div> </article> <article id="post-499337" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/social-media-zielgruppe/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/09/Social-media-target-audience-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/09/Social-media-target-audience-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Social-media-target-audience-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/09/Social-media-target-audience-620x620.png 620w, 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Im Interview verrät er uns, was kommt.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> Januar 31, 2022 </span> </footer> </div> </article> <article id="post-288346" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/de/social-messaging-in-social-media-strategie/"> <picture class=" wp-post-image"> <img loading="lazy" src="https://blog.hootsuite.com/wp-content/uploads/2021/05/messaging-social-strategy-540x540-1.svg" height="540" width="540" alt="illustration of people on screens passing a heart from one to the other"> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/de/social-messaging-in-social-media-strategie/"> 5 Gründe, warum Sie Social Messaging in Ihre Social-Media-Strategie aufnehmen sollten </a> </h3> </header> <section class="leading-snug "> <p>Social Messaging 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