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22, 2022 </span> </footer> </div> </article> <article id="post-99478" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/it/come-creare-un-piano-di-social-media-marketing-in-6-passaggi/"> <picture class=" wp-post-image"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2024/07/social-media-marketing-strategy-150x150.png 150w, 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