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id="menu-item-667" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-667"><a href="https://www.youronlinechoices.com/hr/make-a-complaint">Upućivanje pritužbe</a></li> <li id="menu-item-569" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-569"><a href="https://www.youronlinechoices.com/hr/opt-out-help">Stranica pomoći</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">O biheviorističkom oglašavanju</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Poznato je da neki ljudi bolje od drugih razumiju pojam “<a href="https://www.youronlinechoices.com/hr/jargon-buster">biheviorističko oglašavanje</a>”. Ova web stranica zamišljena je u obliku smjernica koje će svi razumjeti.<br /> <br /> Jednostavno rečeno, biheviorističko oglašavanje koristi informacije o pregledavanju Interneta i tvrtkama omogućuje slanje web korisnicima reklama koje održavaju njihove interese. Sigurno je, transparentno i namijenjeno za pomoć vama, potrošaču.<br /> <br /> Ova web stranica opisat će do detalje koji su vam izbori dostupni na mreži kao i opis kako <a href="https://www.youronlinechoices.com/hr/opt-out">odbiti biheviorističko oglašavanje</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Što je mrežno biheviorističko oglašavanje?</strong></strong></span><br /> <br /> Mrežno biheviorističko oglašavanje (poznato i pod nazivom oglašavanje na temelju interesa) način je postavljanja oglasa na web stranice koje posjećujete te odabir što relevantnijih za vaš i vaše interese. Zajednički interesi grupirani su zajedno prema prethodnom pregledavanju web prostora te se web korisnicima nude oglasi koji odgovaraju njihovim zajedničkim interesima. Na taj način oglašavanje je u najvećoj mjeri relevantno i korisno.<br /> <br /> <span style="color: #000; font-size: medium;"><strong> <strong>Kako to djeluje?</strong></strong></span><br /> <br /> Zamislite da planirate praznike u Rimu. Posjetili ste neke web stranice o Rimu i pregledali nekoliko članaka o mjestima na kojima je moguće odsjesti i koje treba posjetiti. Prilikom sljedećeg posjeta online, dok čitate članak o vašoj omiljenoj nogometnoj ekipi vidjet ćete i oglas za večeru 2-za-1 u Rimu ili ponudu s popustima za iznajmljivanje automobila u Rimu. Primit ćete takve posebno prikladne oglase jer ste, ako i ljudi sa sličnim interesima, izrazili interes za Rim. To poboljšava vaše iskustvo korištenja weba i pruža vam najviše što tehnologija koja je dostupna samo na Internetu može – smanjujući broj oglasa koji vas uopće ne interesiraju.</p> <p style="text-align: center;"><img class="size-full wp-image-172 aligncenter" title="what is behavioural advertising" src="https://www.youronlinechoices.com/ro/wp-content/uploads/2012/01/what-is-behavioural-advertising-romanian.gif" alt="what is behavioural advertising" width="397" height="494" /></p> <p>Takav oblik ciljnog oglašavanja temelji se na prethodnim aktivnostima pregledavanja weba te se često naziva mrežno biheviorističko oglašavanje. Budući da se temelji na prethodnim aktivnostima pregledavanja, mrežno biheviorističko oglašavanje razlikuje se od ostalih oblika mrežnog oglašavanja poput kontekstualnog oglašavanja. <a href="https://www.youronlinechoices.com/hr/jargon-buster">Kontekstualno oglašavanje</a> se temelji na web stranici koju pregledavate u tom trenutku.</p> <p><br /> <span style="color: #000; font-size: medium;"><strong> <strong>Kakva je zaštita moje privatnosti?</strong></strong></span><br /> <br /> Svi pružatelji usluga biheviorističkog oglašavanja trebaju se pridržavati EU zakona. U većini slučajeva, informacije koje se koriste za ciljane oglase nisu privatni i ne mogu poslužiti za identifikaciju vas kao korisnika u stvarnom svijetu. Podaci o vašem pregledavanju Interneta anonimno se prikupljaju i analiziraju. Ako ta analiza ukaže na određeni interes, na vaše se računalo pohranjuje <a href="https://www.youronlinechoices.com/hr/jargon-buster">kolačić</a> – mala datoteka koju koristi većina web stranica kako bi spremila malu količinu podataka korisnu za vaše bolje korištenje Interneta, a taj kolačić (ne vaši podaci pregledavanja) određuju koje ćete oglase primati. Kad se koriste osobni podaci koji mogu poslužiti u identifikacijske svrhe (poput podataka registracije), o tome ćete dobiti obavijest u tekstu politike privatnosti koje pojedina web stranica primjenjuje i to prilikom vaše registracije za određenu uslugu. Uvijek imate izbor želite li iskoristiti prednosti za vas relevantnijeg oglašavanja ili ne, a kad se koriste podaci koji mogu poslužiti za identifikaciju od vas će se tražiti pristanak i suglasnost.<br /> <br /> Možete kontrolirati koje kolačiće ćete primiti, a koje ćete odbiti. Tvrtka koja prikuplja i koristi podatke ima također upitnik kojim možete odbiti biheviorističko oglašavanje. <a href="https://www.youronlinechoices.com/hr/opt-out">Kliknite ovdje da biste odbili biheviorističko oglašavanje</a>.<br /> <br /> <span style="color: #000; font-size: medium;"><strong> <strong>Što ako imam drugih pitanja?<br /> <br /> Neke od korisnih poveznica:</strong></strong></span></p> <ul> <li><a href="https://www.youronlinechoices.com/hr/faqs">Naši odgovori na česta pitanja mogu vam pomoći pronaći odgovore na ostala pitanja</a>.</li> <li><a href="https://www.youronlinechoices.com/hr/five-top-tips">Uz to predložili smo pet najboljih savjeta kako vam pomoći u boljem razumijevanju i zaštiti privatnosti na mreži</a>.</li> </ul> <table border="0" cellpadding="5"> </table> </div> </div> </div> </div> </div> <div class="w960 mauto mt10 pb50"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-710"><a href="https://www.youronlinechoices.com/hr/protecting-your-privacy">Protecting Your Privacy</a></li> <li id="menu-item-711" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-711"><a href="https://www.youronlinechoices.com/hr/terms-conditions">Terms & Conditions</a></li> <li id="menu-item-579" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-579"><a href="https://www.youronlinechoices.com/hr/feedback">Contact</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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