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menu-item-type-post_type menu-item-object-page menu-item-667"><a href="https://www.youronlinechoices.com/hr/make-a-complaint">Upućivanje pritužbe</a></li> <li id="menu-item-569" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-569"><a href="https://www.youronlinechoices.com/hr/opt-out-help">Stranica pomoći</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">Mali rječnik žargona</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Objašnjeni su najvažniji pojmovi u oglašavanju na temelju ponašanja korisnika.<br /> <br /> <span style="color: #000; font-size: medium;"><strong> <strong> <strong>Mreža za oglašavanje</strong></strong></strong></span><br /> <br /> Tvrtka koja povezuje vlasnike web stranica i medija s odgovarajućim oglašivačima.<br /> <br /> </p> <ul> <li>Poznata i pod nazivom: <strong>oglašivačka mreža</strong></li> <p>  </ul> <p><br /> <span style="color: #000; font-size: medium;"><strong>Kolačić</strong></span><br /> <br /> Kolačić je mala brojčano-slovčana datoteka koja će biti preuzeta na vaše računalo kad pristupite određenim web stranicama. Kolačići omogućavaju web stranici prepoznavanje računala korisnika. Kolačić sam po sebi ne sadrži niti ne prikuplja podatke. Kolačići se koriste u oglašavanju na temelju ponašanja korisnika kako bi identificirali korisnike koji imaju iste interese kako bi im bilo moguće ponuditi njima zanimljive oglase.<br /> <br /> </p> <ul> <li>Poznat i pod nazivom: <strong>HTTP kolačić ili kolačić za preglednik</strong></li> <p>  </ul> <p><br /> <span style="color: #f000; font-size: medium;"><strong> <strong> <strong>Kontekstualno oglašavanje</strong></strong></strong></span><br /> <br /> Oglašavanje za ciljanog pojedinca koji posjećuje web stranicu. Automatizirani sustavi nude oglase ovisno o sadržaju stranice. Primjerice, prilikom pregledavanja stranice s ocjenjivanjem filmova, korisniku će se ponuditi novosti u kinima, najnoviji DVD-ovi ili oglasi za kupovinu filmova. Kontekstualno oglašavanje koriste i softveri za pretraživanje kako bi prikazali oglasi na stranicama s rezultatima pretraživanja temeljem ključnih riječi u korisnikovom upitu.<br /> <br /> </p> <ul>  </ul> <p><br /> <span style="color: #f000; font-size: medium;"><strong> <strong> <strong>Prikaz oglasa</strong></strong></strong></span><br /> <br /> Grafički oglasi koji se prikazuju kad korisnik posjeti određenu web stranicu. To je obično u obliku banera ili videa.<br /> <br /> </p> <ul> <li>Poznata i pod nazivom: <strong>web baneri ili oglašavanje banerom</strong></li> <p>  </ul> <p><br /> <span style="color: #000; font-size: medium;"><strong><strong> <strong>Mrežno oglašavanje na temelju ponašanja korisnika</strong></strong></strong></span><br /> <br /> Tehnika koja koristi informacije o navikama tijekom pregledavanja weba kako bi ponudila oglase koji najbolje odgovaraju interesima pojedinaca.<br /> <br /> </p> <ul> <li>Poznato i pod nazivom: <strong>oglašavanje na temelju ponašanja korisnika, bihevioralističko oglašavanje, ciljno oglašavanje, oglašavanje na temeljenu interesa ili odgovarajući oglasi</strong></li> <p>  </ul> <p><br /> <span style="color: #000; font-size: medium;"><strong> <strong> <strong>Odbijanje</strong></strong></strong></span><br /> <br /> Odbijanje omogućava pojedincima sprječavanje, prekid ili izbjegavanje primanja informacija o proizvodima i uslugama koje korisnik nije zatražio. U tom slučaju, to su njima namijenjeni oglasi na temelju aktivnosti prethodnog pregledavanja weba. <a href="https://www.youronlinechoices.com/hr/opt-out">Kliknite ovdje za odbijanje</a> oglašavanja na temelju ponašanja korisnika onih tvrtki koje se pridržavaju IAB principa dobre prakse u oglašavanju na temelju ponašanja korisnika.<br /> <br /> </p> <ul>  </ul> <p><br /> <span style="color: #000; font-size: medium;"><strong> <strong> <strong>Osobni identifikacijski podaci </strong></strong></strong></span><br /> <br /> Ovi podaci sami po sebi ili u kombinaciji s drugim podacima na jedinstven vas način identificiraju kao pojedinca. Primjer osobnih identifikacijskih podataka jesu ime, kućna adresa, adresa e-pošte ili broj telefona. Osobni identifikacijski podaci (PII) su definirani prema EU direktivi 95/46/EZ.<br /> <br /> </p> <ul> <li>Poznati i pod nazivom: <strong>osobni podaci</strong> ili <strong>PII</strong></li> <p> </p> <li>Poznati i pod nazivom: <strong>tvrtke potpisnice</strong></li> </ul> <p><br /> <span style="color: #000; font-size: medium;"><strong> <strong> <strong>Ciljano oglašavanje</strong></strong></strong></span><br /> <br /> Oglašavanje koje je posebice namijenjeno određenom segmentu korisnika temeljem čimbenika poput demografije ili ponašanja korisnika.<br /> <br /> </p> <ul> <li>Poznato i pod nazivom: <strong>prilagođeno</strong> ili <strong>osobi prilagođeno oglašavanje</strong></li> <p>  </ul> <p><br /> <span style="color: #f000; font-size: medium;"><strong> <strong> <strong>Web preglednik</strong></strong></strong></span><br /> <br /> Softver koji dohvaća i prikuplja informacijske izvore i uređuje i prikazuje rezultate na računalu u standardiziranom obliku. 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