Social Media Marketing Strategy

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class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Carson Mason</h1> <span class="inner-sub">Manager of Advertising Copy & Content<br>Papa Johns International</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/carson-mason-8120a7b8/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Papa%20Johns%20International.013443620acabb4a94820570039f2f68.91217a466999570846dc961132968574.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <div>Carson Mason is the Manager of Advertising Copy & Content for Papa Johns, where she leads brand copywriting, supports national and local marketing campaigns across platforms and specializes in brand and influencer partnerships. </div> <div> </div> <div>Prior to her role with Papa Johns, Carson worked in professional sports as the Social Media Manager for the Atlanta Falcons (NFL) and Digital Content Coordinator for the Milwaukee Bucks (NBA). A native of Oak Ridge, North Carolina, Carson received a Bachelor of Arts in Public Relations from the University of South Carolina.</div> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Carson Mason’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT — Wednesday, February 26, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/945-a.m.1030-a.m.-pt.html" >Getting the Most Out of Your Brand Collaborations with Papa Johns</a></h3> <p>From partnering with brands like Play-Doh to collaborating with influential figures like Shaq, Papa Johns is no stranger to brand collaborations. In this session, you’ll be presented with multiple case studies from Papa Johns’ most successful collaborations including the Shaq-a-Roni pizza campaign, the Play-Doh pizza delivery scooter set and more. </p> <p><strong>You’ll learn: </strong></p> <ul> <li>A framework for brand collaboration processes </li> <li>Best practices for brand collaborations </li> <li>Actionable tips for optimizing collaborations on social </li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-february-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#b9d0d7dfd6f9cad6dad0d8d5d4dcddd0d8cacdcbd8cddcded0dccacaccd4d4d0cd97dad6d4"><span class="__cf_email__" data-cfemail="fe97909891be8d919d979f92939b9a979f8d8a8c9f8a9b99979b8d8d8b9393978ad09d9193">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-february-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-february-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

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Social Media Marketing Strategy | SMSsummit