Big Thinkers insights from thought leaders

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of Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="future-of-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Future of Marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="future-of-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="future-of-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-overview"> <a class="twgn 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data-item-id="future-of-marketing-creativity" data-section-id="future-of-marketing" href="/future-of-marketing/creativity/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creativity</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-digital-transformation" data-section-id="future-of-marketing" href="/future-of-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Transformation</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-management-and-culture-diversity-and-inclusion" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-management-and-culture-diversity-and-inclusion"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-management-and-culture-diversity-and-inclusion" data-section-id="future-of-marketing" href="/future-of-marketing/management-and-culture/diversity-and-inclusion/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Diversity & Inclusion</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-management-and-culture" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-management-and-culture"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-management-and-culture" data-section-id="future-of-marketing" href="/future-of-marketing/management-and-culture/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Management & Culture</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-privacy-and-trust" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-privacy-and-trust"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" 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menu-level-1__item-content__title twgn-card__title">Tools</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="tools" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Tools</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="tools"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="tools"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-overview" data-section-id="" href="/tools/" role="menuitem" aria-label="Overview - Tools" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Overview</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-find-my-audience" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-find-my-audience"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-find-my-audience" data-section-id="tools" href="https://ads.google.com/intl/en_us/home/tools/insights-finder/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Insights Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-google-trends" data-section-id="tools" href="https://trends.google.com/trends/?geo=US" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Google Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-market-finder" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-market-finder"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-market-finder" data-section-id="tools" href="https://marketfinder.thinkwithgoogle.com/intl/en_us" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Market Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--search twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__search twgn-search twgn-noscrollbar twgn--is-scroll-parent"> <form action="//search/" autocomplete="off" > <div class="twgn twgn-search__input-wrapper"> <div class="twgn twgn-search__animated-bg twgn-card__animation"></div> <input tabindex="0" type="text" autocomplete="off" name="query" enterkeyhint="search" aria-label="Search - Insights. Ideas. Inspiration." class="twgn twgn-placeholder twgn-search__query" placeholder="Insights. Ideas. Inspiration." /> <svg class="twgn twgn-search__icon" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </div> </form> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--trending twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__trending twgn-trending twgn-trending--first-anim twgn--no-js twgn-noscrollbar twgn-carousel" id="trending_carousel"> <div class="twgn twgn-trending__header twgn-carousel__header"> <span class="twgn twgn-trending__header__title" id="trending_header">Trending in Your Region</span> </div> <ul class="twgn twgn-carousel__list twgn-trending__list" role="list"> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="0" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/marketing-strategies/video/creator-content-in-2024/" data-index="0" tabindex="0" aria-label="Card 1 of 6 - Why creators are vital to your marketing mix in 2024 - Article - January, 2024" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2471_Thumbnail.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2471_Thumbnail.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_US_2471_Thumbnail.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_US_2471_Thumbnail.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_US_2471_Thumbnail.2e16d0ba.fill-600x337.png" alt="A black and white illustration of a YouTube creator, framed by a mobile phone screen, sits on a viewer comment bar while holding a video watch window and surrounded by fan reactions like red hearts, star ratings, and thumbs up." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">January, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Why creators are vital to your marketing mix in 2024</span> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/2024-marketing-transformation/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Marketing is at an inflection point. Here’s why that’s an opportunity - Perspective - January, 2024" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2477---2024_TH.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2477---2024_TH.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2477---2024_THUMB_.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2477---2024_THUMB_.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG-US-2477---2024_THUMB_.2e16d0ba.fill-600x337.png" alt="Marie Gulin-Merle, Global VP of Ads Marketing, Google, is pictured in black and white from the shoulders up. She has light skin and light shoulder-length hair; she wears a dark blazer and a small closemouthed smile." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Perspective</div> <div class="twgn twgn-card__label twgn-card__label--date">January, 2024</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Marketing is at an inflection point. Here’s why that’s an opportunity</span> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/privacy-in-modern-marketing/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - United States - Meet the Privacy Power Players building the future of modern marketing - Article - December, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/v2_j0pIkiy.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/v2_j0pIkiy.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/v2_j0pIkiy.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/v2_j0pIkiy.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/v2_j0pIkiy.2e16d0ba.fill-600x337.png" alt="Privacy Power Players from Google and Deloitte. Photos of 11 marketing and business leaders appear in a 4 x 3 dot grid. The empty spot is filled alternately with red, blue, green, and gray dots." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">December, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Meet the Privacy Power Players building the future of modern marketing</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> United States </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/drive-business-growth-after-third-party-cookies/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Global - 3 key measurement considerations to drive business growth in 2024 - Perspective - November, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Thumb_2425_measuremen.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Thumb_2425_measuremen.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/Thumb_2425_measurement.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/Thumb_2425_measurement.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Thumb_2425_measurement.2e16d0ba.fill-600x337.png" alt="Karen Stocks, VP of global measurement solutions at Google addresses a crowd of conference goers. Stocks has light skin and brown hair pulled up in a bun; she wears a long, bright blue linen blazer over a white top and dark pants." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Perspective</div> <div class="twgn twgn-card__label twgn-card__label--date">November, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">3 key measurement considerations to drive business growth in 2024</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Global </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/holiday-campaigns-for-devoted-buyers/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - United States - Holiday Shopping Insights: Keep momentum with devoted shoppers - Article - November, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Final_Devoted_Thumbna.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Final_Devoted_Thumbna.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/Final_Devoted_Thumbnail_1_Google_x.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/Final_Devoted_Thumbnail_1_Google_x.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Final_Devoted_Thumbnail_1_Google_x.2e16d0ba.fill-600x337.png" alt="A blue knitted cap fills a calendar grid for January 19. 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