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id="left-area"> <article id="post-28582" class="et_pb_post post-28582 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-airports category-events category-interviews category-on-demand tag-aviationfestasia"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/is-aviation-doing-enough-to-inspire-the-next-generation-of-talent/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/02/Sarah-S-1080x675.png?crop=1" alt="Is aviation doing enough to inspire the next generation of talent?" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/02/Sarah-S-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/02/Sarah-S-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/02/Sarah-S-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/is-aviation-doing-enough-to-inspire-the-next-generation-of-talent/">Is aviation doing enough to inspire the next generation of talent?</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Feb 14, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/events/" rel="category tag">Events</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><p>This year, <a href="https://www.waisg.org/about-us/">Women in Aviation Singapore Chapter Ltd (WAI-SG)</a> has joined Aviation Festival Asia as the Official Diversity Partner, sharing the event’s dedication to promoting inclusivity across the industry.</p> <p>WAI-SG is the Singapore chapter of <a href="https://www.wai.org/">Women in Aviation International (WAI)</a>, a non-profit organisation that is dedicated to the encouragement and advancement of women in all aviation career fields and interests.</p> <p>Ahead of the event, one of WAI-SG’s Board of Directors, Sarah Samuel shared her insights on the diverse career opportunities within the industry, the role of technology and sustainability in attracting talent, and the readiness of the workplace to embrace women in aviation.</p> <p>Speaking on how the industry’s creative use of cutting-edge technology can draw younger generations to the industry, Samuel explained:</p> <blockquote><p><em>“If we want to attract young people to aviation, we need to make them aware of the incredible technologies they’ll be working with. Today’s aircraft can fly longer distances using less fuel, with lower carbon and noise emissions, and AI and machine learning are being applied across all touchpoints in aviation. Even in fashion, AI is used to design uniforms and tools for crew members, and in aircraft maintenance, predictive analytics is transforming the way we operate. The younger generation are technology natives, and if they see that aviation is at the forefront of digital and environmental transformation, they’ll be more likely to consider it as a career. It’s about connecting their passion for innovation and sustainability with the opportunities available in aviation.”</em></p></blockquote> <p>Samuel also highlighted that although the industry still has a long way to go to rectify the gender imbalance, significant progress has been made even within her career. Samuel urged:</p> <blockquote><p><em>“It’s important for parents and guardians to also be aware that aviation is a safe and welcoming industry for young women. If they feel confident that their daughters will have a secure and supportive workplace, they’ll be more likely to encourage them to consider aviation careers. That also applies to young women themselves who are thinking about what subjects to study and what paths to take in higher education. They need to know that the industry is evolving, workplaces are becoming more inclusive, and there are so many different roles available beyond just being a pilot or flight attendant. It’s about creating awareness not just among young people, but also among the people who influence their career choices.”</em></p></blockquote> <p>Watch the full discussion below and <strong><a href="https://secure.terrapinn.com/V5/step1.aspx?E=10869&utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">join us next week at Aviation Festival Asia!</a></strong></p> <p> </p> <p>Questions include:</p> <ol> <li data-leveltext="%1." data-font="" data-listid="1" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">WAI-SG is AFA’s Official Diversity Partner this year. Are there differences based on region in how young people perceive careers in aviation? How can these be overcome?</li> <li data-leveltext="%1." data-font="" data-listid="1" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">How can we leverage the industry’s technological and environmental advancements to inspire future talent?</li> <li data-leveltext="%1." data-font="" data-listid="1" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Let’s discuss readiness of the workplace for women in aviation – what is your assessment here?</li> <li data-leveltext="%1." data-font="" data-listid="1" data-list-defn-props="{"335552541":0,"335559685":720,"335559991":360,"469769242":[65533,0],"469777803":"left","469777804":"%1.","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Why did you decide to join AFA as our Official Diversity Partner this year?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-d5cede7042bd861376ddef1fe4cb8916 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Is aviation doing enough to inspire the next generation of talent?" width="1080" height="600" data-src="https://www.youtube.com/embed/16Po2Umates?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more on Aviation Festival Asia 2025 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-top-themes-debates-to-watch-out-for/">AFA spotlight: Top themes & debates to watch out for</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-it-takes-a-village-to-raise-a-start-up/">AFA spotlight: “It takes a village to raise a start up”</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/agenda-spotlight-five-unmissable-sessions-at-afa-2025-2/">Agenda spotlight: Five unmissable sessions at AFA 2025</a></li> </ul> <p> </p> </article> <article id="post-28518" class="et_pb_post post-28518 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-on-demand tag-aviationfestasia"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-charity-partner-airlink-looks-to-expand-apac-footprint/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/02/charity--1080x675.png?crop=1" alt="AFA spotlight: Charity partner Airlink looks to expand APAC footprint" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/02/charity--1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/02/charity--980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/02/charity--480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-charity-partner-airlink-looks-to-expand-apac-footprint/">AFA spotlight: Charity partner Airlink looks to expand APAC footprint</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Feb 10, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><p>This year, Airlink has joined Aviation Festival Asia as the event’s Official Charity Partner. <a href="https://airlinkflight.org/about-us/">Airlink</a> is a non-profit organisation working with aviation and logistics partners to transport relief workers and emergency supplies for reputable non-governmental organizations (NGOs) responding to rapid-onset disasters and other humanitarian crises around the globe.</p> <p>In this 15-minute interview, Steve Smith, CEO of Airlink, talked through the charity’s missions, operations, and the crucial role that airline partnerships play in facilitating a rapid humanitarian response.</p> <p>During the conversation, Smith touched on the “dynamic and generous nature of the [APAC] aviation sector,” and expressed a desire to grow the charity’s footprint here, building on existing partnerships with airlines including Philippine Airlines, Fiji Airways, Malaysia Airline Group, and many more.</p> <p>Highlighting some the charity’s historic and ongoing missions, Smith said:</p> <blockquote><p><em>“One of the responses I wanted to highlight is our involvement in supporting children affected by the wildfires in Los Angeles. While the immediate priority in these situations is often to fight the fires, the long-term recovery for families is also important. We worked with an organisation called Project Camp, which partners with Save the Children, to set up safe spaces for children from families who’ve been affected. These children often face trauma, with their homes destroyed, schools shut down, and their families dealing with the aftermath of a disaster. The camp provided a traditional American camp setting where kids could just have fun, be with others, and try to regain some sense of normalcy.”</em></p></blockquote> <p>To learn more about the critical work Airlink does watch the video below or <a href="https://airlinkflight.org/15-years-of-airlink/">donate here.</a></p> <p> </p> <p>Topics include:</p> <ol> <li>15 years of impact and partnerships across NGO sector and Airline industry; what’s next for Airlink and future of partnerships</li> <li>Recent rapid responses and long-term “anchor” programs</li> <li>How a ceasefire in Gaza changes logistics planning for an organization like Airlink, expectations and hopes</li> </ol> <p> </p> <div class="ose-youtube ose-uid-63a681ae50c4c979a4e23ae05db68cda ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="AFA spotlight: Charity partner Airlink looks to expand APAC footprint" width="1080" height="600" data-src="https://www.youtube.com/embed/cFkCzsTnbus?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more on Aviation Festival Asia 2025 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-top-themes-debates-to-watch-out-for/">AFA spotlight: Top themes & debates to watch out for</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-it-takes-a-village-to-raise-a-start-up/">AFA spotlight: “It takes a village to raise a start up”</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/agenda-spotlight-five-unmissable-sessions-at-afa-2025-2/">Agenda spotlight: Five unmissable sessions at AFA 2025</a></li> </ul> <p> </p> </article> <article id="post-28478" class="et_pb_post post-28478 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/building-a-digital-talent-model-to-rival-tech-giants/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/02/ricard-1-1080x675.png?crop=1" alt="Building a digital talent model to rival tech giants" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/02/ricard-1-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/02/ricard-1-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/02/ricard-1-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/building-a-digital-talent-model-to-rival-tech-giants/">Building a digital talent model to rival tech giants</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Feb 4, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><div class="phFUJUzmYbzXXnfqIowETmPihCdMHpBAwwnlw"> <p>In an environment where airlines are competing for digital talent against innovative giants like Spotify, Airbnb, and Uber, the industry must rethink its model.</p> <p class="BbywxheOWvJBcmobYWfgUJlpWYtOOKNwyDoVgw inline t-24 v-align-middle break-words">At World Aviation Festival, Ricard Vilà<span style="color: #666666;"><span style="font-size: 14px;">, </span></span><span style="color: #666666; font-size: 14px;">Chief Digital Officer at<a href="https://www.latamairlines.com/gb/en"> LATAM Airlines</a> discussed how LATAM has established an ‘Dual Talent Model’ that is better suited to the world of today. He explained: </span></p> <blockquote><p><em>“Traditional talent models have some restrictions that don’t adapt well to the characteristics of the digital talent market. So we think that in order to attract and retain the digital talent that is already quite scarce, and doesn’t look at aviation as an attractive place to work when they can work at Spotify or Airbnb or Uber, we need to do something different. And we felt that in the traditional model we had some restrictions that, in order to be surpassed, required a parallel or a different talent specific for this kind of talent.”</em></p></blockquote> <p>To find out how LATAM established a model that focuses on retention, continuous learning, and frequent feedback, watch the full interview below.</p> <div class="phFUJUzmYbzXXnfqIowETmPihCdMHpBAwwnlw"> <p> </p> </div> <p>Questions include:</p> <ol> <li>We hear a lot about becoming a digital airline, but can you explain what it means to have this permeate into a digital airline culture? </li> <li>You have spoken previously about the need for dual talent models within an airline organisation, why is this important and what benefits can be unlocked by this model?</li> <li>What built the foundations of your new digital talent model? And what are the challenges associated with actioning it?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-2deda546b62576d1a7932cc1409a2469 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Building a digital talent model to rival tech giants" width="1080" height="600" data-src="https://www.youtube.com/embed/gYFtqJfmvW4?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> </div> <p>For more from onsite at World Aviation Festival:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></li> </ul> <p> </p> </article> <article id="post-28459" class="et_pb_post post-28459 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-airports category-interviews category-on-demand tag-aviationfestasia"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-top-themes-debates-to-watch-out-for/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/henry-H-1080x675.png?crop=1" alt="AFA spotlight: Top themes & debates to watch out for" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/henry-H-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/henry-H-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/henry-H-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-top-themes-debates-to-watch-out-for/">AFA spotlight: Top themes & debates to watch out for</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 31, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><p><em>Join us at <a href="https://www.terrapinn.com/exhibition/aviation-festival-asia/index.stm?utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">Aviation Festival Asia</a> next month – <strong><a href="https://secure.terrapinn.com/V5/step1.aspx?E=10869&utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">book your ticket here!</a></strong></em></p> <p> </p> <p class="sc-f3b80a80-1 hbvnEe">Ahead of Aviation Festival Asia, Henry Harteveldt, Travel Industry Analyst,<a href="https://atmosphereresearch.com/"> Atmosphere Research Group</a> joined to provide a preview of the key themes and discussions that will take place onsite. In this 10-minute conversation, Harteveldt, a well-respected travel industry analyst, shared insights from his prep calls with speakers and panellists.</p> <p>Beginning with an overview of key themes the audience can expect to hear on stage, Harteveldt offered:</p> <ul> <li>General industry optimism about 2025 and even 2026</li> <li>Serious concerns regarding supply chain (One of the biggest concerns mentioned by C-level executives)</li> <li>A renewed focus on operational reliability and a dedication to excel at IROPs</li> <li>Technology and AI underpinning the majority of conversations</li> <li>Retailing and first in-market iterations</li> </ul> <p>Harteveldt also pinpointed the potential areas of contention, where differences of opinion are most likely to emerge. These included supply chain, economic stability, climate & sustainability, and technology challenges.</p> <p class="sc-f3b80a80-1 hbvnEe">Speaking on the region’s broader significance for innovation in the sector, Harteveldt explained:</p> <blockquote><p><em>“The APAC region is such a tech-centric, tech-forward part of the world. It has a relatively young population, and so you have a lot of digital natives who live in these countries. You have a lot of technology companies headquartered across the region, an enormous amount of technology innovation that is taking place across the region, and you are seeing these populations using technology for everything in their lives—not just airline or travel-related. Their expectation is that airlines will meet or come very close to the convenience, utility, digital security, and more that the everyday brands they work with offer.”</em></p></blockquote> <p>Questions include:</p> <ol> <li>You are moderating some key sessions at the event, what are some themes we can expect to hear on stage?</li> <li>The industry is facing a multitude of challenges and often there are strong but conflicting opinions on how to tackle them. In your view, where do the main points of contention lie?</li> <li>Of course the event is located in Singapore and will have speakers/companies from across Asia-Pacific, what makes the region particularly significant when we think about innovation in the sector?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-f0add1d2eadc3a239dbe88e285e5e254 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="AFA spotlight: Top themes & debates to watch out for" width="1080" height="600" data-src="https://www.youtube.com/embed/hlizXh-HavA?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more on AFA 2025 see:</p> <ul> <li><a href="https://worldaviationfestival.com/blog/airlines/agenda-spotlight-five-unmissable-sessions-at-afa-2025/">(2) Agenda spotlight: Five unmissable sessions at AFA 2025</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-it-takes-a-village-to-raise-a-start-up/">AFA spotlight: “It takes a village to raise a start up”</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/weekly-spotlight-five-unmissable-sessions-at-afa-2025/">(1) Agenda spotlight: Five unmissable sessions at AFA 2025</a></li> </ul> <p> </p> </article> <article id="post-28438" class="et_pb_post post-28438 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-airports category-digital-transformation category-interviews category-on-demand category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/reskilling-for-the-ai-era-how-gen-ai-is-changing-the-industry-landscape/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/Mit-1080x675.png?crop=1" alt="Reskilling for the AI era: How gen AI is changing the industry landscape" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/Mit-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/Mit-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/Mit-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/reskilling-for-the-ai-era-how-gen-ai-is-changing-the-industry-landscape/">Reskilling for the AI era: How gen AI is changing the industry landscape</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 30, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p class="xxxmsonormal">At World Aviation Festival, Mitrankur Majumdar- SVP and Global Head, Services, <a href="https://www.infosys.com/">Infosys</a> explored how gen AI is catalysing progress in the aviation industry.</p> <p>Majumdar outlined the areas where gen AI holds the greatest potential for the industry, listing: customer service, maintenance & operations, fraud detection & security, sustainability & efficiency, and autonomous technology. Providing real-world examples and his expert analysis, Majumdar illustrated how AI is already leading tangible progress in these areas, and speculated on the possibilities for the future.</p> <p>Turning to the impact gen AI will have on jobs, Majumdar predicted that the workforce will require reskilling for the coming wave of technology, but this will change, rather than invalidate, jobs. He explained:</p> <blockquote><p><em>“The labour workforce in the aviation industry will evolve, not disappear. No doubt that there will be some automation and many repetitive jobs in the area of ticketing, baggage handling, or operations scheduling will get automated. But at the same time, new jobs around AI engineers, machine learning specialists, data scientists—those roles will evolve and become more prominent. The kind of skills that will become more important are customer interaction skills, creative problem-solving, and strategic decision-making. AI and human interaction roles will also become more important, because you need humans to monitor the use of AI systems so that they are safely and ethically used.”</em></p></blockquote> <p class="xxxmsonormal">Watch the full interview below to learn about how AI can be leveraged for safety & risk mitigation, training simulations, cybersecurity, and more.</p> <p> </p> <p>Questions asked include:</p> <ol> <li class="xmsonormal">Where do you see the most potential for genAI in the industry?</li> <li class="xmsonormal">Future of workforce in the new world of Gen AI in aviation..</li> <li class="xmsonormal">How can GenAI help in safety and risk mitigation in the Aviation industry?</li> <li class="xmsonormal">How is Infosys looking at the Gen AI wave and how are you helping your customers?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-e368b917ac1b3a73550d7d29ff81f418 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Reskilling for the AI era: How gen AI is changing the industry landscape" width="1080" height="600" data-src="https://www.youtube.com/embed/zoqwwEhoSLk?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></li> </ul> <p> </p> </article> <article id="post-28430" class="et_pb_post post-28430 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand category-retailing tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/the-secret-to-customer-centric-retailing/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/celia-blog-1080x675.png?crop=1" alt="The secret to customer-centric retailing" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/celia-blog-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/celia-blog-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/celia-blog-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-secret-to-customer-centric-retailing/">The secret to customer-centric retailing</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 28, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a></p><p>At World Aviation Festival, Celia Muñoz Espin, Commercial Strategy and Distribution Director at <a href="https://www.iberia.com/gb/?language=en&cq_src=google_ads&cq_cmp=330124289&cq_con=22739756249&cq_term=iberia&cq_med=&cq_plac=&cq_net=g&cq_plt=gp&esl-k=google-ads|ng|c612570657348|me|kiberia|p|t|dc|a22739756249|g330124289&utm_source=google&utm_medium=cpc&utm_campaign=search-330124289&gad_source=1&gclid=CjwKCAiAneK8BhAVEiwAoy2HYVNMafxT7Nxn_Ergcqq-vT8dl9fJLsvqRgN6MoVzuqCQ9B6EfQfLWBoCroMQAvD_BwE">Iberia</a> discussed customer-driven innovation, tech advancements, and the collaborative strategies shaping the future of travel retailing.</p> <p>Muñoz Espin underscored the importance of shifting to a customer-centric mindset. She described this as a key challenge but also an opportunity, driving truly personalised offers.</p> <p>Speaking on customer centricity in ravel retailing, Muñoz Espin added:</p> <blockquote><p><em>“The main challenge and the main goal is to change our mindset to think that the customer has to be in the centre of everything. We need to think about what is a necessity for the customer and how we can adapt our proposal to them. This means developing content that suits them by understand their needs, developing the appropriate content, and then bringing this in with a technology that suits—flexible, quick, and adaptable.”</em></p></blockquote> <p>Looking at the importance of collaboration and partnerships in developing effective retail technology, Muñoz Espin warned “we cannot do it alone.” Through connecting with an ecosystem of partners and providers, the airline is incorporating fresh perspectives and setting new expectations on what is possible.</p> <p>For more insights into NDC, innovation, and what is next at Iberia, watch the full interview below.</p> <p>Questions asked include:</p> <ul> <li>What have been the major challenges as the industry transitions to this next generation of travel retailing?</li> <li>You have partnered with some major tech providers to accelerate NDC adoption, how have these enhanced your overall position in the retail ecosystem?</li> <li>What’s next for your retail strategy? What other customer-centric innovations are you working on in the retail space?</li> </ul> <p> </p> <div class="ose-youtube ose-uid-f9ffc73ab1f36db62572bddc1c7558df ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="The secret to customer-centric retailing" width="1080" height="600" data-src="https://www.youtube.com/embed/oOSU4j2Kito?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></li> </ul> <p> </p> </article> <article id="post-28393" class="et_pb_post post-28393 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand category-travel-technology tag-aviationfestasia"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-it-takes-a-village-to-raise-a-start-up/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/matt-new-1080x675.png?crop=1" alt="AFA spotlight: “It takes a village to raise a start up”" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/matt-new-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/matt-new-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/matt-new-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/afa-spotlight-it-takes-a-village-to-raise-a-start-up/">AFA spotlight: “It takes a village to raise a start up”</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 24, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p class="sc-f3b80a80-1 hbvnEe">Ahead of <a href="https://www.terrapinn.com/exhibition/aviation-festival-asia/index.stm?utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">Aviation Festival Asia</a> (18-19th February), Matt Briggs, Head of Partnerships for Aerospace Xelerated & Metta shared the latest in innovation, trends, and APAC specific opportunities.</p> <p>Briggs will be speaking on a panel looking at ‘optimizing ground operations with AI’ and is one of the judges for the start up pitch competition at the event.</p> <p><a href="https://xelerated.aero/">Aerospace Xelerated</a> is a global start up accelerator programme currently working with start ups from 14 different countries. The company helps to build scalable and sustainable solutions, providing start ups with a robust network of support to develop their game-changing solutions.</p> <p>Working at the forefront of cutting-edge innovation, Briggs is well positioned to see which key trends are changing the aviation landscape. In this conversation, he highlighted sustainability as the industry’s biggest disruptor and explored a few innovative tech-based solutions that are breaking new ground.</p> <p>Looking specifically at APAC, Briggs shared a couple of reasons why the region is brimming with opportunities and innovation. One example he gave was the development of new mobility solutions:</p> <blockquote><p><em>“When you’ve got really highly populated cities that are growing at a fast rate and changing demographics, there’s a real burst in demand for aviation. We’re seeing people come up with new solutions to meet that demand. As soon as next year in Dubai, we’ll have flying taxis. That’s something that always seemed far off in the future, but it’s happening now. And in Asia, with high population density, it’s going to be really important to come up with innovative ways to move people around.”</em></p></blockquote> <p>To find out more details and what Briggs is most looking forward to onsite at the event, watch the full interview below.</p> <p>Join us at <a href="https://www.terrapinn.com/exhibition/aviation-festival-asia/index.stm?utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">Aviation Festival Asia</a> next month – <strong><a href="https://secure.terrapinn.com/V5/step1.aspx?E=10869&utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">book your ticket here!</a></strong></p> <p> </p> <p>Questions asked include:</p> <ul> <li>How do start-up accelerators like Aerospace Xelerated support innovation in the aviation industry?</li> <li>What are the key trends shaping innovation in aviation today?</li> <li>What are the unique opportunities for aviation innovation in the Asia region?</li> <li>Why did you decide to join AFA as an innovation partner and what are you most looking forward to onsite at the event?</li> </ul> <p> </p> <div class="ose-youtube ose-uid-6913f9de07a157a5a0ab05a914b2c1d2 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="AFA spotlight: "It takes a village to raise a start up"" width="1080" height="600" data-src="https://www.youtube.com/embed/yxsJXijvhbY?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more like this see:</p> <ul> <li><a href="https://worldaviationfestival.com/blog/airlines/weekly-spotlight-five-unmissable-sessions-at-afa-2025/">Weekly spotlight: Five unmissable sessions at AFA 2025</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/cathay-pacific-to-increase-adoption-of-cloud-applications-with-new-infrastructure/">Cathay Pacific to increase adoption of Cloud applications with new infrastructure</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/air-canadas-new-ai-driven-operations-control-system/">Air Canada’s new AI-driven operations control system</a></li> </ul> <p> </p> </article> <article id="post-28307" class="et_pb_post post-28307 post type-post status-publish format-standard has-post-thumbnail hentry category-airports category-digital-transformation category-interviews category-on-demand category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airports/5g-robots-automation-how-will-airports-look-10-years-into-the-future/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/ismihan-1080x675.png?crop=1" alt="5G, robots, automation: How will airports look 10 years into the future?" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/ismihan-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/ismihan-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/ismihan-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airports/5g-robots-automation-how-will-airports-look-10-years-into-the-future/">5G, robots, automation: How will airports look 10 years into the future?</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 20, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p class="tltAylKhFAgBRttOJxuNkBYpMngWHBDlKY inline t-24 v-align-middle break-words">At World Aviation Festival, Ismihan Baysal Anderson, IT and Automation Director, ISG –<a href="https://www.sabihagokcen.aero/homepage"> Istanbul Sabiha Gokcen International Airport</a> shared a vision for airports of the future and revealed how ISG stays ahead of evolving technology,</p> <p>Highlighting a few key strategies for keeping up to date with the rapidly changing landscape, Anderson showed how working with start ups, connecting with other industries, and establishing a dedicated team has driven innovation at the airport.</p> <p>Focusing in on the specific technologies that underpin efficiency at the airport, Anderson talked through the benefits of automation, biometrics, and establishing a common data platform. Thinking about where this may go in the future, Anderson explained:</p> <div class="flex max-w-full flex-col flex-grow"> <div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="c6e70ec0-8056-4b76-bd22-6f3e0c13ab88" data-message-model-slug="gpt-4o"> <div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"> <div class="markdown prose w-full break-words dark:prose-invert light"> <blockquote><p><em>“I’m a bit of a dreamer. In the next, I think, 10 years, I see that the apron—the airfield—as fully autonomous. All the equipment driving themselves, robots working alone with humans, collaborating while loading the baggage or, you know, doing the catering service and everything. And 5G will help with the communication—because for autonomous driving and for robots to operate, you need real-time and minimum latency network—5G is going to help us with that one.”</em></p></blockquote> </div> </div> </div> </div> <p> </p> <p>Questions asked include:</p> <ul> <li>With technology evolving so rapidly, how do you ensure you do not lag behind? Is there truly a way of “future-proof” innovation at an airport? </li> <li>Where are we seeing automation having the greatest impact in terms of airport operations? How do you see this evolving in the future?</li> <li>Can you give any specific examples where automation is making a tangible difference?</li> <li>Which technologies or innovations do you believe have the greatest potential to transform the industry? And when do you think we will see these harnessed to their full potential?</li> </ul> <p> </p> <div class="ose-youtube ose-uid-e47771df2de1c00b1f768696b7d17e7f ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="5G, robots, automation: How will airports look 10 years into the future?" width="1080" height="600" data-src="https://www.youtube.com/embed/_6H3YMyWq0o?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></li> </ul> <p> </p> </article> <article id="post-28296" class="et_pb_post post-28296 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-on-demand category-retailing category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/from-flight-centric-to-customer-centric-how-ndc-is-reshaping-retail/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/lesley-1080x675.png?crop=1" alt="From flight-centric to customer-centric: How NDC is reshaping retail" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/lesley-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/lesley-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/lesley-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/from-flight-centric-to-customer-centric-how-ndc-is-reshaping-retail/">From flight-centric to customer-centric: How NDC is reshaping retail</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 17, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p>At World Aviation Festival, Lesley Harris, Chief Operations Officer (COO), <a href="https://w3.accelya.com/">Accelya</a> discussed the transformative role of NDC in modernising airline retail strategies describing it as a foundation for heightened customer centricity.</p> <p>The brief conversation looked at how NDC is an enabler of further change which can tackled with a modular approach enabling airlines to dictate their retail and distribution strategy.</p> <p>Harris explained how NDC and customer-centricity come hand in hand, saying:</p> <blockquote><p><em>“Airlines want to be focused on their customer experience because that’s how they drive value to their customers, that’s how they drive value to their bottom line […] </em><em>Where PSS was more flight-centric, NDC is more customer-centric, and that’s what we’re trying to enable them to take that power.”</em></p></blockquote> <p>To learn more and find out about the significance of Accelya’s partnership with Airlink, watch the short interview below.</p> <p> </p> <p>Questions asked include:</p> <ul> <li>In your keynote you talked about NDC and that being both a foundational change layer and necessary first step in the broader transformation. How does NDC help airlines get to a world of Offers and Orders and what comes next?</li> <li>How are we seeing technology support airlines in modernising their retail strategies? And what is driving this change? </li> <li>How does Accelya’s partnership with Airlink showcase your approach to driving distribution freedom to all airlines?</li> </ul> <p> </p> <div class="ose-youtube ose-uid-9aff0f88c5ad631b8d777393d2c76da6 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="From flight-centric to customer-centric: How NDC is reshaping retail" width="1080" height="600" data-src="https://www.youtube.com/embed/a56Z-1u7qfg?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a style="font-size: 16px;" href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a> <div class="post-content"></div> </li> </ul> <p> </p> </article> <article id="post-28258" class="et_pb_post post-28258 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-transformation category-interviews category-on-demand category-retailing category-travel-technology"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/travel-technology/how-far-can-technology-enhance-experience/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/Rozie--1080x675.png?crop=1" alt="How far can technology enhance experience?" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/Rozie--1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/Rozie--980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/Rozie--480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/travel-technology/how-far-can-technology-enhance-experience/">How far can technology enhance experience?</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 16, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p><a href="https://www.rozie.ai/">RozieAI</a> specialises in combining personalisation with rapid AI deployment to curate a memorable customer experience.</p> <p>At World Aviation Festival, Vijay Dheap, the company’s Chief Solutions Officer explored how far the customer journey can be enhanced through innovation and technology. In this five-minute conversation, Dheap answered questions on leveraging artificial intelligence (AI) for effective personalisation, the evolving scope of self-service in travel, and which key opportunities NDC opens up for airlines.</p> <p>Although progress has been slow historically, we are seeing now personalisation across the industry rapidly improve with the advancement of technology. Speaking on the growing personalisation of self-service, and its importance to the overall customer experience, Dheap explained:</p> <blockquote><p><em>“[When you travel] you spend thousands of dollars on a few days and the memories that you create in that time lasts a lifetime -whether it’s good or bad. So when we talk about self-service what we’re seeing is the ability to tailor it to that individual in a specific moment. If you roll back the clock a little bit, you see each time we do self-service we’ve always been trying to get narrower and narrower, right down to the individual. Now, with the advent of new technologies like generative AI and operational computational capabilities, we’re starting to be able to get it down to that individual…”</em></p></blockquote> <p>Watch the full interview now to learn about the challenges of tech adoption, how NDC is transforming airline relationships with customers, and whether contact centres will evolve into a premium service.</p> <p>Questions asked include:</p> <ul style="font-weight: 400;"> <li data-charcodes="8226" data-font="Arial,Sans-Serif" data-buautonum="8" data-aria-posinset="1" data-aria-level="1"><span data-usefontface="true" data-contrast="none">What innovative self-service options have emerged this year, and what challenges remain? </span><span data-usefontface="true" data-contrast="none">Given the considerable investments in self-service, why do you think adoption rates are still </span><span data-usefontface="true" data-contrast="none">low?</span></li> <li data-charcodes="8226" data-font="Arial,Sans-Serif" data-buautonum="8" data-aria-posinset="2" data-aria-level="1"><span data-usefontface="true" data-contrast="none">What customer experience opportunities do you see for airlines, particularly in light of </span><span data-usefontface="true" data-contrast="none">initiatives like NDC and changing regulations?</span></li> <li data-charcodes="8226" data-font="Arial,Sans-Serif" data-buautonum="8" data-aria-posinset="3" data-aria-level="1"><span data-usefontface="true" data-contrast="none">How do you envision the future of contact centers in the aviation industry?</span></li> </ul> <p> </p> <div class="ose-youtube ose-uid-91c5cbe95e0e27adc138c4143721d9d9 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="How far can technology enhance experience?" width="1080" height="600" data-src="https://www.youtube.com/embed/DhK8O06oh6A?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></li> </ul> <p> </p> </article> <article id="post-28251" class="et_pb_post post-28251 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/carrie--1080x675.png?crop=1" alt="Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/carrie--1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/carrie--980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/carrie--480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/three-cybersecurity-tips-southwest-airlines-chief-information-security-officer/">Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 14, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><p>At World Aviation Festival, Carrie Mills, Vice President & Chief Information Security Officer, <a href="https://www.southwest.com/">Southwest Airlines</a> joined to discuss the changing cybersecurity landscape.</p> <p>For this five-minute conversation, Mills drew on 15+ years experience in cybersecurity to map out the evolution of cyberthreats, explain how artificial intelligence (AI) can be successfully deployed to combat them, and share her top three pieces of advice for <span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">airlines looking to future-proof against </span></span><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">cybersecurity threats without compromising their digital transformation?</span></span></p> <p>Explaining how AI and automation can be leveraged against rapidly growing cyberthreats airline face, Mills said:</p> <blockquote><p><em>“The threat actors that we are battling against are heavily funded so they have a lot of money to target companies. One way you can use AI is for responding to these threats quicker. For example, when you have an incident you can leverage Ai and gen AI to put information into your security operations analysts’ hands more quickly. […] AI can bring that all together and then when the analyst looks at it [they can] respond to that incident as quickly as possible.”</em></p></blockquote> <p>Watch the full interview now.</p> <p> </p> <p>Questions asked include:</p> <ol> <li><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">How are we seeing cyberthreats evolve and how do you anticipate them changing in the near future? </span></span></li> <li><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">As the industry pushes forward with its digital transformation, how can collaboration across shareholders </span></span><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">enhance collective cyber resilience?</span></span></li> <li><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436"> How can airlines leverage AI and automation to combat the scale of attacks we are now seeing?</span></span></li> <li><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436"> What are your top three pieces of advice for airlines looking to future-proof themselves against </span></span><span class="TextRun BCX0 SCXP237009436" lang="EN-US" xml:lang="EN-US" data-usefontface="true" data-contrast="none"><span class="NormalTextRun BCX0 SCXP237009436">cybersecurity threats while continuing their digital transformation?</span></span></li> </ol> <p> </p> <div class="ose-youtube ose-uid-e0cad78b842791f2f9a40298d1999c58 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Three cybersecurity tips: Southwest Airlines' Chief Information Security Officer" width="1080" height="600" data-src="https://www.youtube.com/embed/ibt4QT57IAA?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></li> <li> <p class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/ai-loyalty-programmes-and-ozempic-key-forces-shaping-the-future-of-travel/">AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel</a></p> </li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> </ul> <p> </p> </article> <article id="post-28194" class="et_pb_post post-28194 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand category-payments tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/serdar-1080x675.png?crop=1" alt="Crypto, digital wallets, and disrupting payments" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/serdar-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/serdar-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/serdar-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/crypto-digital-wallets-and-disrupting-payments/">Crypto, digital wallets, and disrupting payments</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 9, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/payments/" rel="category tag">Payments</a></p><p class="xqrScHVUtUOJDbMYdsXlqvBDVNbUloJmcZasDRQ inline t-24 v-align-middle break-words">At World Aviation Festival, Serdar Gürbüz, General Manager, Turkish Technology highlighted three core trends in the payments landscape.</p> <p>Gürbüz spoke on crypto, digital wallets, and disruption in payments, pointing out their significance to the evolving ecosystem.</p> <p>Drawing on experience with <a href="https://www.turkishairlines.com/en-gb/tk-wallet/">TK Wallet</a>, Turkish Airlines’ digital wallet launched last year, Gürbüz illustrated how virtual wallets can be used to streamline currency exchange, connect with customers outside of travel dates, and resonate with young, tech-savvy users.</p> <p>Acknowledging the major challenges around innovation in payments, Gürbüz added:</p> <blockquote><p><em>“The hardest thing is about being regulated. Payments in every country is a regulated area and it is especially challenging for airlines as they are working across different countries. So in order to comply across countries it takes a lot of effort and many partnerships…”</em></p></blockquote> <p>To find out how Turkish Technology overcomes this challenge and learn about the scope for growth with digital wallets, watch the full interview below.</p> <p> </p> <p>Questions asked include:</p> <ol> <li>1. Starting with a broad view, what core trends are we currently seeing in the payments landscape, and which of these do you think are here to stay?</li> <li>What are the greatest challenges when it comes to innovation in the payments space?</li> <li>How do you envision digital wallets shaping the travel experience of the future and how much scope is there for growing these in the future?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-c51c4d3d25e8d3a086cbfe9191fba7a3 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Crypto, digital wallets, and disrupting payments" width="1080" height="600" data-src="https://www.youtube.com/embed/kXcipJtCcSY?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></li> <li> <p class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/ai-loyalty-programmes-and-ozempic-key-forces-shaping-the-future-of-travel/">AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel</a></p> </li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> </ul> <p> </p> </article> <article id="post-28131" class="et_pb_post post-28131 post type-post status-publish format-standard has-post-thumbnail hentry category-airports category-digital-transformation category-interviews category-on-demand category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/thomas-1080x675.png?crop=1" alt="How did BER use AI to improve baggage efficiency from 80 to 95 per cent?" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/thomas-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/thomas-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/thomas-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airports/how-ber-used-ai-to-improve-baggage-efficiency-from-80-to-95-per-cent/">How did BER use AI to improve baggage efficiency from 80 to 95 per cent?</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 8, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><div class="ySpmFzQHCNPqmWAUkNrIuasvJDRdjsGNLp"> <p class="qYVRLPCjyOKnAgQzmXUbsDZgrcLSSOFihfKs inline t-24 v-align-middle break-words">At World Aviation Festival, Thomas Hoff Andersson, Mana<span style="color: #666666; font-size: 14px;">ging Director (MD) & Chief Operating Officer (COO) at <a href="https://ber.berlin-airport.de/en.html">Berlin Brandenburg Airport (BER)</a> shared his insights. </span></p> <p class="qYVRLPCjyOKnAgQzmXUbsDZgrcLSSOFihfKs inline t-24 v-align-middle break-words"><span style="color: #666666; font-size: 14px;">Hoff Andersson discussed lessons learnt from the airport’s biometrics test phase, explained more about the AI-technology that transformed baggage delivery times from 80 per cent within 30-minutes to 95 per cent,</span><span style="color: #666666; font-size: 14px;"> and highlighted what is next for the airport that was previously dubbed “the most innovative” in the world.</span></p> </div> <p>Sharing a valuable lesson from the airport’s history of innovation, <span style="color: #666666; font-size: 14px;">Hoff Andersson warned:</span></p> <blockquote><p><em>“A cool technology doesn’t seem to be enough to change passenger behaviour. We kind of went back to the drawing board to say, what can we do instead? And we came to the conclusion there needs to be some really tangible benefits for the passengers in order for them to change their behaviour. So far, that’s working really, really nicely…”</em></p></blockquote> <p>Watch the full interview now.</p> <p>Questions asked include:</p> <ol> <li>Earlier this year you launched a biometrics service for passengers following a two week test phase. What has been the feedback around this – has there been much appetite for it and what are your biggest takeaways?</li> <li>You were one of the first airports in the world to introduce an advanced, AI-based digital turnaround system. Can you share some tangible statistics on how this has transformed airport operations?</li> <li>BER has consistently proved itself to be an innovator, what’s next at the airport in terms of new tech and exciting initiatives?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-33d49177e0c750d50c7cf46db2e7be9a ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="How BER improved baggage efficiency from 80 to 95 per cent" width="1080" height="600" data-src="https://www.youtube.com/embed/keXzZaYtk0c?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></li> <li> <p class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/ai-loyalty-programmes-and-ozempic-key-forces-shaping-the-future-of-travel/">AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel</a></p> </li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> </ul> <p> </p> </article> <article id="post-28105" class="et_pb_post post-28105 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-on-demand category-retailing tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/frequent-flyer-programmes-vs-loyalty-ecosystems/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2025/01/rogier-1-1080x675.png?crop=1" alt="Frequent flyer programmes vs loyalty ecosystems" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2025/01/rogier-1-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2025/01/rogier-1-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2025/01/rogier-1-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/frequent-flyer-programmes-vs-loyalty-ecosystems/">Frequent flyer programmes vs loyalty ecosystems</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Jan 6, 2025</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a></p><div class="HPbvSpcqbWVwiWtsgfHgmzafOkgvKpGg"> <p class="XIEcXyPwYVMBFQidDozxmUdjjnWOjbHrDBnxmCNkg inline t-24 v-align-middle break-words">At World Aviation Festival, Rogier Van Enk<span style="color: #666666;"><span style="font-size: 14px;">, </span></span><span style="color: #666666; font-size: 14px;">SVP Customer Engagement at Finnair mapped out the changing loyalty and retail landscapes, breaking them into challenges, passenger expectations, and the role of technology in this evolution. </span></p> <p>After identifying internal resistance and outdated processes as the greatest challenges, Van Enk explored multiple opportunities in retail transformation including revenue growth, customer experience, and efficiency gains.</p> <p>Speaking on loyalty, Van Enk predicted a shift from traditional frequent flyer programmes towards loyalty ecosystems explaining:</p> </div> <blockquote><p><em>”I think what we’re seeing is a transformation from frequent flyer programmes to loyalty programmes […] There is a sustainability angle to this – I think airlines are focused on making money outside of flying much more and the loyalty programmes is a very exciting place to generate cash without flying. Airline co-brand cards are a good example of that. I think there will be a huge amount of energy put into changing loyalty programmes and changing from frequent flyer to general loyalty programmes and we are seeing some of that happen already…” </em></p></blockquote> <p>Watch the full interview below to learn about the variation Van Enk observes in both generational and geographic trends.</p> <p>Questions asked include:</p> <ol> <li>How will the retail landscape of the future differ from today, and what are the greatest challenges we must overcome to get there?</li> <li>With airline loyalty changing shape as the world evolves, how are you keeping pace with passenger expectations?</li> <li>As we look to 2025, what are your strategic priorities for the coming year?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-e6e17fcd5f8132ee9ac5c0a69df9e499 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Frequent flyer programmes vs loyalty ecosystems with Rogier Van Enk" width="1080" height="600" data-src="https://www.youtube.com/embed/q6aHkuom2Tg?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></li> <li> <p class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/ai-loyalty-programmes-and-ozempic-key-forces-shaping-the-future-of-travel/">AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel</a></p> </li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> </ul> <p> </p> </article> <article id="post-28007" class="et_pb_post post-28007 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-on-demand category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/passenger-demands-personalisation-and-the-say-do-gap/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/12/accenture-1080x675.png?crop=1" alt="Passenger demands, personalisation, and the “say-do” gap" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/12/accenture-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/12/accenture-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/12/accenture-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/passenger-demands-personalisation-and-the-say-do-gap/">Passenger demands, personalisation, and the “say-do” gap</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Dec 9, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p>At World Aviation Festival, <a href="https://www.accenture.com/gb-en">Accenture’s</a> Global Travel Industry Sector Lead, Emily Weiss, and Global Travel Industry Sustainability Lead, Jesko Neuenburg gave a summary of shifting passenger demands, the growing prominence of personalisation, and the challenges around adoption of sustainable travel offerings.</p> <p>During the interview, Neuenburg noted the “say-do” gap with sustainable travel where willingness to pay is restricted despite intentions to the contrary. He explained:</p> <blockquote><p><em>87 per cent of travellers have said they’ve increased sustainable travel bookings over the last year, but of course there is this say-do gap. When it comes to paying for it, typically the willingness to pay is relatively limited. It works very well where there isn’t much of a price differential, like Uber Green, which comes at no extra cost. That has been phenomenally successful in a sense. For some of the things that are quite expensive, such as take up of SAF in aviation for example, it’s a much harder sell to convince customers. But also, I think in the corporate market, we’re seeing some good traction with corporates coming on board with corporate staff programs and so, there is also kind of positive stories there to be had.”</em></p></blockquote> <p>The conversation also looked at how passenger expectations are shifting closer to “demands” and the most common trends identified by Accenture. Additionally, the key sources of friction and frustration for passengers and how these can be resolved.</p> <p>Watch the full interview below.</p> <p>Questions asked include:</p> <ul> <li>How have traveller expectations changed in the past 4-5 years?</li> <li>How are travel companies responding to these evolving expectations?</li> <li>What are travellers’ chief sources of friction and frustration, and what they want to see most in the way of improvements?</li> <li>In this evolving consumer landscape, there is also a greater momentum in sustainability in travel. What are the steps the industry can take to help accelerate the adoption of sustainable travel offerings?</li> </ul> <p><em><strong><a href="https://secure.terrapinn.com/V5/step1.aspx?E=10950&utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">Book your ticket here to join us at World Aviation Festival 2025!</a></strong></em></p> <p> </p> <div class="ose-youtube ose-uid-b5a1b252c68cbe0b6eece9a16a64043c ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Passenger demands, personalisation, and the "say-do" gap" width="1080" height="600" data-src="https://www.youtube.com/embed/GoOcy9TeLkM?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/riyadh-air-delivering-a-modern-retailing-experience/">Riyadh Air: Delivering a modern retailing experience</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/forbes-the-godfathers-of-ai-and-multi-billion-dollar-airport-modernisation/">Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation</a></li> </ul> <p> </p> </article> <article id="post-27985" class="et_pb_post post-27985 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-blog category-on-demand"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/12/dara-1-1080x675.png?crop=1" alt="The “simple strategy” behind Ryanair’s marketing success" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/12/dara-1-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/12/dara-1-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/12/dara-1-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-simple-strategy-behind-ryanairs-marketing-success/">The “simple strategy” behind Ryanair’s marketing success</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Dec 8, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/blog/" rel="category tag">News</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><div class="fFKfozzodfwTsLUOGIJFCgkEuIIUEYRBhzmQHtEQ"> <p class="lSVmRsHWVyNnNULXTOLIQEQVzhkaazrTFzDYEg inline t-24 v-align-middle break-words">Ryanair is well known for its funny and unconventional marketing. The airline’s online success has prompted broad coverage like this BBC article,<a href="https://www.bbc.co.uk/news/newsbeat-67333386"> ‘Ryanair: How a budget airline took off on TikTok’ </a>or a place in Forbes’s <a href="https://www.forbes.com/councils/forbesagencycouncil/2023/07/24/19-unconventional-branded-social-media-accounts-that-inspire-marketers/">’19 Unconventional Branded Social Media Accounts That Inspire Marketers.’</a></p> <p>But why is brand building arguably more important than ever and what are some key lessons the carrier has learnt along the way? At World Aviation Festival, Dara Brady, <span style="color: #666666; font-size: 14px;">Chief Marketing Officer at Ryanair shared his thoughts. </span></p> <p>Speaking on the carrier’s unique brand, Brady explained:</p> <blockquote><p><em>“We have a brand that is the least corporate brand that you’re probably ever going to meet. We have a CEO that’s been making headlines for the last 35 years, and I think our brand is a reflection of that. It extends itself now into not just our PR and communications but into the likes of our social media channels. It’s very much picking up on the same type of brand identity that we’ve had over a 30 to 35-year basis.”</em></p></blockquote> <p>The airline’s CMO also shared insight into the transformative effect of artificial intelligence at the carrier and the reason behind their string of recent partnerships with Online Travel Agencies (OTAs).</p> <p>Watch the full interview below to learn the airline’s “very simple strategy” behind it’s world famous marketing success.</p> <p> </p> </div> <p>Questions asked include:</p> <ol> <li>How are we seeing innovative technologies change the future of marketing? And how are you responding to these proactively to remain competitive?</li> <li>Why is brand building arguably more important than ever and what are some key lessons you have learnt along the way? </li> <li>How will your recent string of partnerships with OTAs impact customers and what was the catalyst here?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-d06b13ec7a59bb708193fc47d61f6407 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="The "simple strategy" behind Ryanair's marketing success" width="1080" height="600" data-src="https://www.youtube.com/embed/h7yk0WknXik?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/riyadh-air-delivering-a-modern-retailing-experience/">Riyadh Air: Delivering a modern retailing experience</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/five-trends-shaping-retailing-for-the-next-five-years/">Five trends shaping retailing for the next five years</a></li> </ul> <p><strong></strong></p> </article> <article id="post-27961" class="et_pb_post post-27961 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-blog category-on-demand category-retailing category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/riyadh-air-delivering-a-modern-retailing-experience/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/12/vincent-1080x675.png?crop=1" alt="Riyadh Air: Delivering a modern retailing experience" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/12/vincent-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/12/vincent-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/12/vincent-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/riyadh-air-delivering-a-modern-retailing-experience/">Riyadh Air: Delivering a modern retailing experience</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Dec 5, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/blog/" rel="category tag">News</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p>At World Aviation Festival, Vincent Coste, Chief Commercial Officer, <a href="https://www.riyadhair.com/en/our-story/riyadh-air-leadership">Riyadh Air</a> spoke about the airline’s imminent launch, confirming it is on track for a first flight in 2025.</p> <p>Providing insight into the digitally-led carrier, Coste talked through the opportunities, challenges, and key differentiators that make the airline a forward-thinking innovator.</p> <p>Explaining what sets Riyadh Air apart from others, Coste said:</p> <blockquote><p><em>“Most of the industry today is working with systems that are decades old, which were very disruptive at the time and have evolved over time but are now limited in their ability to position the guest at the center of the experience. For example, in Saudi Arabia where the average age of the population is 29 years old, you want to have a Spotify, Amazon, or Netflix-like experience. This is the new way we operate, even for people my age.”</em></p></blockquote> <p>Speaking on the airline’s retailing experience specifically, Coste showed why Riyadh Air has an advantage:</p> <blockquote><p><em>“The industry needs technologies that are able to deliver the same experiences as these modern platforms, and current technologies are limited to that extent. Riyadh Air takes advantage of its startup status, no legacy systems, to start fresh and to deliver this truly retailing experience.”</em></p></blockquote> <p>Questions asked include:</p> <ol> <li style="list-style-type: none;"> <ol> <li>Commercial operations are scheduled for mid-2025, are you on track to meet this and what have been the greatest challenges so far?</li> <li>Riyadh Air will be Saudi Arabia’s second flag carrier, what are the key features that set you apart from other airlines?</li> <li>Is the industry where it needs to be in terms of its retailing journey and what are the benefits of approaching this as a fresh carrier?</li> </ol> </li> </ol> <p> </p> <p>At Aviation Festival Asia, Tony Douglas, CEO, Riyadh AIr will be speaking on revolutionisng the travel ecosystem, partnerships, and untapped markets. The airline’s Vice President Pricing and Revenue Management, Shihaj Kutty will also be speaking on a panel exploring how airlines can ensure their revenue management strategies are proactive, experience-informed and efficient. <strong><a href="https://secure.terrapinn.com/V5/step1.aspx?E=10869&utm_source=blog&utm_medium=article&utm_campaign=blogart&trc=blogart">Book your ticket now to be a part of the discussion!</a></strong></p> <p> </p> <div class="ose-youtube ose-uid-de9fc8c9ca4241eb8853c8e87a94cbc5 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Riyadh Air: Delivering a modern retailing experience" width="1080" height="600" data-src="https://www.youtube.com/embed/0g5iKelT1gY?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></li> <li><a href="https://worldaviationfestival.com/blog/airports/forbes-the-godfathers-of-ai-and-multi-billion-dollar-airport-modernisation/">Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/keynote-interview-with-jozsef-varadi-ceo-of-wizz-air/">Keynote Interview with Jozsef Varadi, CEO of Wizz Air</a></li> </ul> <p> </p> </article> <article id="post-27941" class="et_pb_post post-27941 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-digital-transformation category-interviews category-on-demand tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/12/anko-1-1080x675.png?crop=1" alt="How SAS became Europe’s most punctual airline" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/12/anko-1-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/12/anko-1-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/12/anko-1-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/how-sas-became-europes-most-punctual-airline/">How SAS became Europe’s most punctual airline</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Dec 3, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a></p><p class="style-scope ytd-watch-metadata"><strong>Keynote Interview with Anko van der Werff, President & CEO of SAS, at World Aviation Festival 2024: “Restructuring SAS – What is the future beyond Chapter 11?”</strong></p> <p> </p> <p>In this 15-minute keynote interview, John Strickland, Director, JLS Consulting and Anko van der Werff, President & CEO of SAS – Scandinavian Airlines discussed the airline’s historical challenges, restructuring, transition to SkyTeam, future network opportunities, and operational success.</p> <p>The session opened with a summary of the airline’s historical challenges and examined new opportunities presented by the restructuring.</p> <p>In addition to discussing the seamless shift to SkyTeam and new possibilities of a joint venture, Van der Weff spoke on the airline’s how SAS became <a href="https://www.sasgroup.net/newsroom/press-releases/2011/sas-is-the-worlds-most-punctual-airline-6/">Europe’s most punctual airline</a>.</p> <blockquote><p><em>“70 per cent of a passenger’s NPS score is running a smooth operation. We have a Dutch philosopher—who was also a very famous football player—Johan Cruyff. He passed away, and he always said that playing football is simple, but playing football simply is very difficult. And that’s the same with airlines. Running an airline—everybody understands what running an airline is about. The concept of running an airline is very easy, but to do 800 flights a day between Los Angeles, Japan, and wherever, that becomes very different. Different jurisdictions, different weather, and so on. That makes it very complex. We have spent an awful lot of time on it, and a year and a half ago, we were really, call it, bottom quartile or something. Last summer, we were 12th in Europe. In autumn, we were 9th. In spring, we became 6th. In July, we were 2nd. In August, we were number one. And in September, again, number one.”</em></p></blockquote> <p>Watch the full session below.</p> <p> </p> <div class="ose-youtube ose-uid-09a2d6fc33e9e40dd78a44ee829260db ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Keynote Interview with Anko van der Werff, President & CEO of SAS (World Aviation Festival 2024)" width="1080" height="600" data-src="https://www.youtube.com/embed/nqn3AXdbHNQ?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/five-trends-shaping-retailing-for-the-next-five-years/">Five trends shaping retailing for the next five years</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airports/forbes-the-godfathers-of-ai-and-multi-billion-dollar-airport-modernisation/">Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/keynote-interview-with-jozsef-varadi-ceo-of-wizz-air/">Keynote Interview with Jozsef Varadi, CEO of Wizz Air</a></li> </ul> <p> </p> </article> <article id="post-27931" class="et_pb_post post-27931 post type-post status-publish format-standard has-post-thumbnail hentry category-airlines category-interviews category-on-demand category-retailing tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airlines/five-trends-shaping-retailing-for-the-next-five-years/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/12/amadeus--1080x675.png?crop=1" alt="Five trends shaping retailing for the next five years" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/12/amadeus--1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/12/amadeus--980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/12/amadeus--480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/five-trends-shaping-retailing-for-the-next-five-years/">Five trends shaping retailing for the next five years</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Dec 2, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airlines/" rel="category tag">Airlines</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/retailing/" rel="category tag">Retailing</a></p><p><strong>Gwenaele Monboisset</strong>, SVP Commercial Central & Eastern Europe Airlines and <strong>Ernest Roda, </strong>SVP Commercial Western Europe Airlines are commercial leaders at <a href="https://amadeus.com/en">Amadeus</a> overseeing airline relationships across Europe. Together, they offer perceptive insights into diverse market dynamics and a keen awareness of the ever-evolving distribution landscape.</p> <p>At World Aviation Festival, Monboisset and Roda discussed the industry’s NDC journey highlighting the key accelerators and drivers of adoption as well as the prominent challenges with implementation. They also shared predictions for the near future of airline retailing, with Roda outlining five key trends to watch out for over the next five years. Speaking on the growing importance of personalisation, he explained</p> <blockquote><p><em>“According to McKinsey, 71 per cent of travellers expect personalisation already today, and 78 per cent are more likely to repurchase from businesses that personalise […]. Linked to this trend, we also see that airline travellers will have a wider range of products and services to choose from, presented through rich and dynamic offers like we’ve never seen before.”</em></p></blockquote> <p>Questions asked include:</p> <ol> <li>This year, we have seen notable progress on the industry’s NDC journey – can you pick out a particular milestone? </li> <li>What are the major challenges we are seeing when it comes to distribution, and how can airlines be proactive in troubleshooting these?</li> <li>What do you think the next big trends will be for airline retailing over the next five years?</li> </ol> <p> </p> <div class="ose-youtube ose-uid-4e01fb628fa8f305658de90a0b7ed451 ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Amadeus: Five trends shaping retailing for the next five years" width="1080" height="600" data-src="https://www.youtube.com/embed/Syg7FZ2L7Kw?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/keynote-interview-with-jozsef-varadi-ceo-of-wizz-air/">Keynote Interview with Jozsef Varadi, CEO of Wizz Air</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/airline-ceos-on-the-paradox-of-gen-z-trust-data-and-personalisation/">Airline CEOs on the paradox of Gen Z: Trust, data, and personalisation</a></li> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/the-key-pillars-of-sas-post-chapter-11-business-plan/">The three key pillars of SAS’ post-Chapter 11 business plan</a></li> </ul> <p> </p> </article> <article id="post-27907" class="et_pb_post post-27907 post type-post status-publish format-standard has-post-thumbnail hentry category-airports category-digital-transformation category-interviews category-on-demand category-travel-technology tag-aviationfest"> <a class="entry-featured-image-url" href="https://worldaviationfestival.com/blog/airports/forbes-the-godfathers-of-ai-and-multi-billion-dollar-airport-modernisation/"> <img data-src="https://worldaviationfestival.com/wp-content/uploads/2024/11/flint-1080x675.png?crop=1" alt="Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation" width="1080" height="675" data-srcset="https://worldaviationfestival.com/wp-content/uploads/2024/11/flint-1080x675.png?crop=1 1080w, https://worldaviationfestival.com/wp-content/uploads/2024/11/flint-980x613.png 980w, https://worldaviationfestival.com/wp-content/uploads/2024/11/flint-480x300.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/675;" /> </a> <h2 class="entry-title"><a href="https://worldaviationfestival.com/blog/airports/forbes-the-godfathers-of-ai-and-multi-billion-dollar-airport-modernisation/">Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation</a></h2> <p class="post-meta"> by <span class="author vcard"><a href="https://worldaviationfestival.com/author/jessicabrownlow/" title="Posts by Jess Brownlow" rel="author">Jess Brownlow</a></span> | <span class="published">Nov 29, 2024</span> | <a href="https://worldaviationfestival.com/category/blog/airports/" rel="category tag">Airports</a>, <a href="https://worldaviationfestival.com/category/blog/digital-transformation/" rel="category tag">Digital Transformation</a>, <a href="https://worldaviationfestival.com/category/interviews/" rel="category tag">Interviews</a>, <a href="https://worldaviationfestival.com/category/on-demand/" rel="category tag">On-demand</a>, <a href="https://worldaviationfestival.com/category/blog/travel-technology/" rel="category tag">Travel Tech</a></p><p>At World Aviation Festival, Deborah Flint, President and CEO, Toronto Pearson International Airport shared insights into the airport’s Transformative Capital Plan. Flint highlighted a renewed focus on passenger-facing and operational initiatives, as well as steadfast commitment to employee development.</p> <p>During the brief conversation, Flint expanded on the multi-billion dollar “<a href="https://www.torontopearson.com/en/pearson-lift">Pearson LIFT</a>” programme (long-term investment in facilities and terminals) which centres around growth and meeting customer expectations, in a sustainable way. In addition to building and modernising terminals, Flint emphasised the airport’s commitment to robust and forward thinking digitalisation. She explained:</p> <blockquote><p><em>“We’re really excited about making these investments with partners, especially our partners from the innovation community. Toronto has the Godfathers of AI and there is an incredible amount of tech investment in Canada, so as its gateway airport we’re very intentional about having strong digitalisation and building what we call the airport of the future.”</em></p></blockquote> <p>Flint also shared the secret to the airport’s return to Forbes’ list of Canada’s Best Employers and revealed how investment in people has led to tangible change at the airport.</p> <p>Watch the full interview now.</p> <p>Questions asked include:</p> <ol> <li>What are the main objectives in the Transformative Capital Plan at Toronto Pearson International Airport?</li> <li>Can you highlight some of the specific passenger facing and operational efficiency initiatives that are transforming the passenger experience at the airport?</li> <li>This year, you regained your ranking in Forbes’ list of Canada’s Best Employers and are the only airport included. How have you seen your investment in people result in tangible change?<strong></strong></li> </ol> <p> </p> <div class="ose-youtube ose-uid-608f9b8163716c1b1fc0440996a2357a ose-embedpress-responsive" style="width:1080px; height:600px; max-height:600px; max-width:100%; display:inline-block;"><iframe allowFullScreen="true" title="Deborah Flint: Forbes, the Godfathers of AI, and multi-billion dollar airport modernisation" width="1080" height="600" data-src="https://www.youtube.com/embed/05UImgAadYw?feature=oembed&color=red&rel=0&controls=1&start=&end=&fs=0&iv_load_policy=0&autoplay=0&modestbranding=0&cc_load_policy=1&playsinline=1" allow="accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> <p> </p> <p>For more from onsite at World Aviation Festival 2024 see:</p> <ul> <li class="entry-title"><a href="https://worldaviationfestival.com/blog/airlines/keynote-interview-with-jozsef-varadi-ceo-of-wizz-air/">Keynote Interview with Jozsef Varadi, CEO of Wizz Air</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/offers-orders-where-are-we-at/">Offers & Orders: Where are we at?</a></li> <li><a href="https://worldaviationfestival.com/blog/airlines/willie-walsh-the-realistic-cost-of-aviations-transition-to-net-zero/">Willie Walsh: The realistic cost of aviation’s transition to net zero</a></li> </ul> <p> </p> </article> <div class="pagination clearfix"> <div class="alignleft"><a href="https://worldaviationfestival.com/category/on-demand/page/2/" >« Older Entries</a></div> <div class="alignright"></div> </div> </div> </div> </div> </div> <span class="et_pb_scroll_top et-pb-icon"></span> <footer id="main-footer"> <div id="footer-bottom"> <div class="container clearfix"> <div id="footer-info">World Aviation Festival - Technology and innovation news for the aviation industry</div> </div> </div> </footer> </div> </div>  <script defer id="bilmur" data-customproperties="{"woo_active":"0"}" data-provider="wordpress.com" data-service="atomic" src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202508"></script> <script data-cfasync="false"> (function(w,i,s,e){window[w]=window[w]||function(){(window[w].q=window[w].q||[]).push(arguments)};window[w].l=Date.now();s=document.createElement('script');e=document.getElementsByTagName('script')[0];s.defer=1;s.src=i;e.parentNode.insertBefore(s, e)}) ('wisepops', '//wisepops.net/loader.js?v=2&h=xB9aNM5HXy'); 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