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Diese Website wurde mit dem Anspruch erstellt, nutzungsbasierte Online-Werbung allen Interessierten näher zu bringen und offene Fragen zu erläutern.<br /> <br /> Einfach ausgedrückt ist “nutzungsbasierte Online-Werbung” digitale Werbung, die auf der anonymen Analyse des Surfverhaltens von Internetnutzern basiert und ihren daraus angenommenen Interessen entsprechend ausgeliefert wird. Sie ist sicher, transparent und verbraucherfreundlich. Zur Durchsetzung dieser Grundsätze hat das Internet Advertising Bureau Europe (IAB Europe) eine Reihe von Selbstregulierungsprinzipien für nutzungsbasierte Online-Werbung entwickelt.<br /> <em><strong></strong></em><br /> <br /> <em><strong>Diese Grundsätze basieren darauf, NutzerInnen Informationen über die Datenerhebung und -nutzung zu liefern und ihnen Wahlmöglichkeiten hinsichtlich dieser Erhebung anzubieten. Aufklärungsarbeit über nutzungsbasierte Online-Werbung und ihre Vorteile sind ebenfalls Ziel unserer Initiative.</strong></em><br /> <br /> Auf dieser Website erhalten Sie ausführliche Erklärungen über Ihre verschiedenen Wahlmöglichkeiten, die Ihnen zur Verfügung stehen, aber auch über die Möglichkeiten, <a href="https://www.youronlinechoices.com/at/praferenzmanagement/">sich direkt von nutzungsbasierter Online-Werbung abzumelden bzw. dagegen Widerspruch einzulegen</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Was ist nutzungsbasierte Online-Werbung?</strong></span><br /> <br /> Nutzungsbasierte Online-Werbung, auch „<a href="https://www.youronlinechoices.com/at/jargon-lexikon/#oba">Online Behavioural Advertising (OBA)</a>“ genannt, ist eine Technologie, die es ermöglicht, auf den von Ihnen besuchten Websites solche Werbung einzublenden, die auf Ihre angenommenen Vorlieben hin zugeschnitten und damit für Sie interessanter ist. Basierend auf dem vorangegangenen anonymisierten Surfverhalten von Internetnutzern werden deren Interessen zu Nutzungsprofilen zusammengefasst und entsprechend den angenommenen Nutzerinteressen eingeblendet. Dadurch kann Werbung so gezielt wie möglich ausgeliefert werden.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Wie funktioniert nutzungsbasierte Online-Werbung?</strong></span><br /> <br /> Angenommen Sie planen eine Reise nach Rom. Sie besuchen eine Website mit Informationen zu Rom und schauen sich einige Artikel zu Unterkünften und Sehenswürdigkeiten an. Während Sie bei einem nächsten Besuch im Internet gerade einen Artikel über Ihre Lieblingsfußballmannschaft lesen, sehen Sie eine Werbung für ein „2 für 1“-Abendessen in Rom oder ein Angebot eines günstigen Autoverleihs in Rom. Sie erhalten diese speziell zugeschnittene Werbung, weil Sie – und andere Nutzer mit einem ähnlichen Surfverhalten wie Sie – Interesse an Rom gezeigt haben. Diese Technologie, die nur im Internet zu Verfügung steht und dafür sorgt, dass Sie weniger irrelevante Werbung erhalten, die Sie nicht interessiert, kann dazu beitragen, Ihren Surfkomfort zu verbessern.</p> <p>Diese Form der gezielten Werbung basiert auf Ihrem vorangegangenen, anonymisierten Surfverhalten (bzw. genauer gesagt, auf dem Surfverhalten welches über den Browser dokumentiert ist) und wird allgemein als nutzungsbasierte Online-Werbung bezeichnet. Nutzungsbasierte Online-Werbung unterscheidet sich von anderen Formen von Internetwerbung, wie beispielsweise von <a href="https://www.youronlinechoices.com/at/jargon-lexikon/#contextual">Contextual Advertising</a> (kontextbezogene Werbung). Contextual Advertising ist genau auf den Inhalt einer bestimmten Internetseite abgestimmt, die Sie in diesem Moment anschauen.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Wie werden meine personenbezogenen Daten geschützt?</strong></span><br /> <br /> Alle Anbieter von nutzungsbasierter Online-Werbung, die diese Informationsseite unterstützen, müssen die in der EU geltenden Gesetze einhalten. In den meisten Fällen werden für nutzungsbasierte Online-Werbung keine personenbezogenen Daten erhoben, die es erlauben, Sie als Nutzer in der realen Welt zu identifizieren. Die Daten über Ihr Surfverhalten werden anonym erhoben und analysiert. Dies erfolgt über ein sogenanntes <a href="https://www.youronlinechoices.com/at/jargon-lexikon/#cookie">Cookie</a>. Lässt die Analyse auf ein besonderes Interesse schließen, wird ein Cookie auf Ihrem Computer abgelegt. Ein Cookie ist eine winzige Textdatei, die von den meisten Websites eingesetzt wird, um nützliche Informationen zu speichern, die Ihnen wiederum das Surfen im Internet erleichtern. Dieses Cookie – nicht Ihre faktischen Surf-Dateninformationen – bestimmt, welche Werbung Sie erhalten. Wo personenbezogene Daten (wie Anmeldedaten) verwendet werden, wurden Sie vorher in der Datenschutzerklärung der Website darauf hingewiesen, als Sie sich für eine bestimme Dienstleistung angemeldet haben und der Nutzung der Daten zugestimmt haben. Sie können jederzeit entscheiden, ob Sie von gezielter und auf Ihre Interessen abgestimmter Werbung profitieren möchten oder nicht. Wo personenbezogene Daten verwendet werden, haben Sie hierzu Ihr Einverständnis erteilt. Sie können selbst steuern, welche Cookies Sie zulassen oder blockieren (bspw. über die Einstellungen in Ihrem Internet-Browser oder hier über das Präferenzmanagement). Außerdem wird das Unternehmen, das die Daten erhebt und verwendet, Ihnen auch die Möglichkeit bieten, nutzungsbasierte Online-Werbung abzulehnen. Wenn Sie sich von nutzungsbasierter Online-Werbung abmelden wollen, klicken Sie bitte <a href="https://www.youronlinechoices.com/at/praferenzmanagement/">hier</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Was, wenn ich weitere Fragen habe? Einige nützliche Links:</strong></span><br /> <br /> • In unserer Liste häufig gestellter Fragen (<a href="https://www.youronlinechoices.com/at/faqs/">FAQs</a>) finden Sie Antworten auf viele weiteren Fragen.<br /> • Außerdem helfen wir Ihnen in <a href="https://www.youronlinechoices.com/at/funf-top-tipps/">fünf Top-Tipps</a>, Ihre Online-Privatsphäre besser zu verstehen und zu schützen.<br /> <br /> </p> <h3><a href="mailto:oba@iab-austria.at">Schicken Sie uns Ihre Rückmeldung</a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-356" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-356"><a href="https://www.youronlinechoices.com/at/allgemeine-nutzungsbedingungen">Allgemeine Nutzungsbedingungen</a></li> <li id="menu-item-357" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-357"><a href="https://www.youronlinechoices.com/at/ihr-datenschutz">Ihr Datenschutz</a></li> <li id="menu-item-370" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-370"><a href="https://www.youronlinechoices.com/at/ruckmeldung">Rückmeldung</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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