CINXE.COM

<!DOCTYPE html> <html> <head> <TITLE>YourOnlineChoices.eu - Jargon-Lexikon</TITLE> <meta name="description" content=""> <meta name="keywords" content=""> <meta name="generator" content="WordPress 5.9.10" />  <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" /> <META http-equiv="X-UA-Compatible" content="IE=10"> <link href="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/css/_base.css" rel="stylesheet" type="text/css"> <link href="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/css/_style.css" rel="stylesheet" type="text/css"> <link href="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/css/magnific-popup.css" rel="stylesheet" type="text/css"> <link href="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/css/style_checkbox.css" rel="stylesheet" type="text/css"> <link href='https://fonts.googleapis.com/css?family=Dosis:500' rel='stylesheet' type='text/css'> <link href='https://fonts.googleapis.com/css?family=Source+Sans+Pro' rel='stylesheet' type='text/css'> <link rel="pingback" href="https://www.youronlinechoices.com/at/xmlrpc.php" /> <link rel="alternate" type="application/rss+xml" title="YourOnlineChoices AT RSS Feed" href="https://www.youronlinechoices.com/at/feed" />  <script type="text/javascript" src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/jquery-1.7.1.min.js"></script> <script type="text/javascript" src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/js.js"></script> <script type="text/javascript" src="https://www.youronlinechoices.com/at/../wp-content/plugins/optout/js/optout_testpage.js"></script> <script src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/gears.js" type="text/javascript"></script> <script src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/iframe.js" type="text/javascript"></script> <script src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/ads.js" type="text/javascript"></script> <script type="text/javascript"> var ajaxurl = "https://www.youronlinechoices.com/at/wp-admin/admin-ajax.php"; </script> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//ajax.microsoft.com' /> <link rel='dns-prefetch' href='//s.w.org' /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.youronlinechoices.com\/at\/wp-includes\/js\/wp-emoji-release.min.js?ver=5.9.10"}}; /*! This file is auto-generated */ !function(e,a,t){var n,r,o,i=a.createElement("canvas"),p=i.getContext&&i.getContext("2d");function s(e,t){var a=String.fromCharCode;p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,e),0,0);e=i.toDataURL();return p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,t),0,0),e===i.toDataURL()}function c(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(o=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},r=0;r<o.length;r++)t.supports[o[r]]=function(e){if(!p||!p.fillText)return!1;switch(p.textBaseline="top",p.font="600 32px Arial",e){case"flag":return s([127987,65039,8205,9895,65039],[127987,65039,8203,9895,65039])?!1:!s([55356,56826,55356,56819],[55356,56826,8203,55356,56819])&&!s([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]);case"emoji":return!s([10084,65039,8205,55357,56613],[10084,65039,8203,55357,56613])}return!1}(o[r]),t.supports.everything=t.supports.everything&&t.supports[o[r]],"flag"!==o[r]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[o[r]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(n=t.source||{}).concatemoji?c(n.concatemoji):n.wpemoji&&n.twemoji&&(c(n.twemoji),c(n.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.youronlinechoices.com/at/wp-includes/css/dist/block-library/style.min.css?ver=5.9.10' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <link rel='stylesheet' id='cookie-law-info-css' href='https://www.youronlinechoices.com/at/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-public.css?ver=2.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://www.youronlinechoices.com/at/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-gdpr.css?ver=2.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='simple-banner-style-css' href='https://www.youronlinechoices.com/at/wp-content/plugins/simple-banner/simple-banner.css?ver=2.11.0' type='text/css' media='all' /> <script type='text/javascript' src='https://ajax.microsoft.com/ajax/jquery/jquery-1.4.4.min.js?ver=5.9.10' id='jquery-js'></script> <script type='text/javascript' id='cookie-law-info-js-extra'> /* <![CDATA[ */ var Cli_Data = {"nn_cookie_ids":[],"cookielist":[],"non_necessary_cookies":[],"ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","strictlyEnabled":["necessary","obligatoire"],"ccpaType":"gdpr","js_blocking":"","custom_integration":"","triggerDomRefresh":"","secure_cookies":""}; var cli_cookiebar_settings = {"animate_speed_hide":"500","animate_speed_show":"500","background":"#FFF","border":"#b1a6a6c2","border_on":"","button_1_button_colour":"#61a229","button_1_button_hover":"#4e8221","button_1_link_colour":"#fff","button_1_as_button":"1","button_1_new_win":"","button_2_button_colour":"#333","button_2_button_hover":"#292929","button_2_link_colour":"#444","button_2_as_button":"","button_2_hidebar":"","button_3_button_colour":"#dedfe0","button_3_button_hover":"#b2b2b3","button_3_link_colour":"#333333","button_3_as_button":"1","button_3_new_win":"","button_4_button_colour":"#dedfe0","button_4_button_hover":"#b2b2b3","button_4_link_colour":"#333333","button_4_as_button":"1","button_7_button_colour":"#61a229","button_7_button_hover":"#4e8221","button_7_link_colour":"#fff","button_7_as_button":"1","button_7_new_win":"","font_family":"inherit","header_fix":"","notify_animate_hide":"1","notify_animate_show":"","notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"right","notify_position_vertical":"bottom","scroll_close":"","scroll_close_reload":"","accept_close_reload":"","reject_close_reload":"","showagain_tab":"","showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"#333333","show_once_yn":"","show_once":"10000","logging_on":"","as_popup":"","popup_overlay":"1","bar_heading_text":"","cookie_bar_as":"banner","popup_showagain_position":"bottom-right","widget_position":"left"}; var log_object = {"ajax_url":"https:\/\/www.youronlinechoices.com\/at\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.youronlinechoices.com/at/wp-content/plugins/cookie-law-info/public/js/cookie-law-info-public.js?ver=2.1.1' id='cookie-law-info-js'></script> <script type='text/javascript' id='simple-banner-script-js-extra'> /* <![CDATA[ */ var simpleBannerScriptParams = {"version":"2.11.0","hide_simple_banner":"yes","simple_banner_position":"fixed","header_margin":"","header_padding":"","simple_banner_text":"<a href=\"https:\/\/en.youronlinevoices.eu\/?src=yoc\" target=\"_blank\"><img src=\"\/uk\/wp-content\/uploads\/2022\/03\/small-banners_2368x292_2.png\" alt=\"Girl in a jacket\" width=\"1000\" height=\"130\"><\/a>","pro_version_enabled":"","disabled_on_current_page":"","debug_mode":"","id":"257","disabled_pages_array":[],"is_current_page_a_post":"","disabled_on_posts":"","simple_banner_font_size":"","simple_banner_color":"#ffffff","simple_banner_text_color":"","simple_banner_link_color":"#ffffff","simple_banner_close_color":"","simple_banner_custom_css":"padding: 0 20px !important;","simple_banner_scrolling_custom_css":"","simple_banner_text_custom_css":"padding: 0 20px !important;","simple_banner_button_css":"margin: 0 65px !important;","site_custom_css":"","keep_site_custom_css":"","site_custom_js":"","keep_site_custom_js":"","wp_body_open_enabled":"","wp_body_open":"1","close_button_enabled":"","close_button_expiration":"","close_button_cookie_set":""}; /* ]]> */ </script> <script type='text/javascript' src='https://www.youronlinechoices.com/at/wp-content/plugins/simple-banner/simple-banner.js?ver=2.11.0' id='simple-banner-script-js'></script> <link rel="https://api.w.org/" href="https://www.youronlinechoices.com/at/wp-json/" /><link rel="alternate" type="application/json" href="https://www.youronlinechoices.com/at/wp-json/wp/v2/pages/257" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.youronlinechoices.com/at/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://www.youronlinechoices.com/at/wp-includes/wlwmanifest.xml" /> <meta name="generator" content="WordPress 5.9.10" /> <link rel="canonical" href="https://www.youronlinechoices.com/at/jargon-lexikon" /> <link rel='shortlink' href='https://www.youronlinechoices.com/at/?p=257' /> <link rel="alternate" type="application/json+oembed" href="https://www.youronlinechoices.com/at/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.youronlinechoices.com%2Fat%2Fjargon-lexikon" /> <link rel="alternate" type="text/xml+oembed" href="https://www.youronlinechoices.com/at/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.youronlinechoices.com%2Fat%2Fjargon-lexikon&format=xml" />  <style type="text/css"> .logo { margin: 18px 0 18px 0; } </style>   <style type="text/css"> #cookie-law-info-bar { min-width: 610px !important; } @media (max-width: 820px) { #cookie-law-info-bar { min-width: unset !important; } }</style>   <script type="text/javascript"> function docReady(fn) { // see if DOM is already available if (document.readyState === "complete" || document.readyState === "interactive") { // call on next available tick setTimeout(fn, 1); } else { document.addEventListener("DOMContentLoaded", fn); } } docReady(function() { if(document.getElementById('sROfUCrkFhSV')){ console.log('Blocking Ads: No'); } else { console.log('Blocking Ads: Yes'); } });</script>   <script type="text/javascript"> //Browser types scripts // Opera 8.0+ var isOpera = (!!window.opr && !!opr.addons) || !!window.opera || navigator.userAgent.indexOf(' OPR/') >= 0; // Firefox 1.0+ var isFirefox = typeof InstallTrigger !== 'undefined'; // Safari 3.0+ "[object HTMLElementConstructor]" var isSafari = /constructor/i.test(window.HTMLElement) || (function (p) { return p.toString() === "[object SafariRemoteNotification]"; })(!window['safari'] || (typeof safari !== 'undefined' && safari.pushNotification)); // Internet Explorer 6-11 var isIE = /*@cc_on!@*/false || !!document.documentMode; // Edge 20+ var isEdge = !isIE && !!window.StyleMedia; // Chrome 1 - 71+ var isChrome = !!window.chrome && (!!window.chrome.webstore || !!window.chrome.runtime); </script>  <style type="text/css">.simple-banner{display:none;}</style><style type="text/css">.simple-banner{position:fixed;}</style><style type="text/css">.simple-banner{background:#ffffff;}</style><style type="text/css">.simple-banner .simple-banner-text{color: #ffffff;}</style><style type="text/css">.simple-banner .simple-banner-text a{color:#ffffff;}</style><style type="text/css">.simple-banner{padding: 0 20px !important;}</style><style type="text/css">.simple-banner .simple-banner-text{padding: 0 20px !important;}</style><style type="text/css">.simple-banner .simple-banner-button{margin: 0 65px !important;}</style><style id="simple-banner-site-custom-css-dummy" type="text/css"></style><script id="simple-banner-site-custom-js-dummy" type="text/javascript"></script> <script type="text/javascript" src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/jquery-1.7.1.min.js"></script> <script src="https://www.youronlinechoices.com/at/wp-content/themes/YourOptionsOnline/javascript/jquery.magnific-popup.min.js" type="text/javascript"></script> <script type="text/javascript"> /** Retrieve URL value as string */ var $url = window.location.href; /**Retrieve Cookie Data Info */ function getCookieValue(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if (name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } var today = new Date(); var currentDate = today.toGMTString(); /** Set IE Cookie */ function setIECookie (name, value) { document.cookie = name + "=" + value + "; path=/"; } /** Delete IE Cookie */ function deleteIECookie (name) { document.cookie = name + "=; path=/; expires=Sat, 9-Nov-2017 00:17:10 GMT"; } /**Set Cookie */ function setCookie(name, value, path) { document.cookie = name + "=" + value + ";path=" + path +"; expires=0"; } /**Delete Cookie */ function deleteCookie(name, path) { document.cookie = name + "=; expires=Thu, 01 Jan 1970 00:00:00 UTC; path=" + path + ";"; } document.addEventListener("DOMContentLoaded", function(event) { var $cookieNoticeLawInfoNecessary = getCookieValue('cookielawinfo-checkbox-necessary'); var $cookieNoticeLawInfoNonNecessary = getCookieValue('cookielawinfo-checkbox-non-necessary'); var $cookieNoticeValue = getCookieValue('viewed_cookie_policy'); if (!isIE) { deleteCookie('cookielawinfo-checkbox-necessary', '/'); setCookie('cookielawinfo-checkbox-necessary', $cookieNoticeLawInfoNecessary, '/'); deleteCookie('cookielawinfo-checkbox-non-necessary', '/'); setCookie('cookielawinfo-checkbox-non-necessary', $cookieNoticeLawInfoNonNecessary, '/'); deleteCookie('viewed_cookie_policy', '/'); if ($cookieNoticeValue !== null) { setCookie('viewed_cookie_policy', $cookieNoticeValue, '/'); } } if (isIE) { if (getCookieValue('viewed_cookie_policy') === 'yes' || getCookieValue('viewed_cookie_policy') === 'no') { deleteIECookie('cookielawinfo-checkbox-necessary'); setIECookie('cookielawinfo-checkbox-necessary', $cookieNoticeLawInfoNecessary) deleteIECookie('cookielawinfo-checkbox-non-necessary'); setIECookie('cookielawinfo-checkbox-non-necessary', $cookieNoticeLawInfoNonNecessary); deleteIECookie('viewed_cookie_policy'); setIECookie('viewed_cookie_policy', $cookieNoticeValue); } } }); </script>  <script type="text/javascript"> var _paq = window._paq || []; /* tracker methods like "setCustomDimension" should be called before "trackPageView" */ _paq.push(["setDocumentTitle", document.domain + "/" + document.title]); if (getCookieValue('viewed_cookie_policy') !== 'yes') { console.log('no cookies'); _paq.push(['disableCookies']); } _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="https://analytics.youronlinechoices.com/"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '2']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s); })(); </script>  </head> <body> <div class="w960 mauto"> <a href="https://www.youronlinechoices.com/at" class="logo" title=""></a> </div> <script type="text/javascript"> function getCookie(name) { var re = new RegExp(name + "=([^;]+)"); var value = re.exec(document.cookie); return (value != null) ? unescape(value[1]) : null; } </script><script> function cbChange(obj) { var cbs = document.getElementsByClassName("cb"); for (var i = 0; i < cbs.length; i++) { cbs[i].checked = false; } obj.checked = true; } function cb1Change(obj) { var cbs = document.getElementsByClassName("cb1"); for (var i = 0; i < cbs.length; i++) { cbs[i].checked = false; } obj.checked = true; } function cb2Change(obj) { var cbs = document.getElementsByClassName("cb2"); for (var i = 0; i < cbs.length; i++) { cbs[i].checked = false; } obj.checked = true; } function cb3Change(obj) { var cbs = document.getElementsByClassName("cb3"); for (var i = 0; i < cbs.length; i++) { cbs[i].checked = false; } obj.checked = true; } </script> <div class="mainContentInside"> <div class="w960 mauto"> <div class="mt10 pb20"> <div class="w250 fleft"> <div class="mobileMenu">Menu</div> <ul id="menu-left-menu" class="leftmenu whitebg p10"><li id="menu-item-314" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-314"><a href="https://www.youronlinechoices.com/at/">Startseite</a></li> <li id="menu-item-312" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-312"><a href="https://www.youronlinechoices.com/at/nutzungsbasierte-online-werbung">Nutzungsbasierte Online-Werbung</a></li> <li id="menu-item-313" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-313"><a href="https://www.youronlinechoices.com/at/praferenzmanagement">Präferenzmanagement</a></li> <li id="menu-item-311" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-311"><a href="https://www.youronlinechoices.com/at/funf-top-tipps">Fünf Top-Tipps</a></li> <li id="menu-item-310" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-310"><a href="https://www.youronlinechoices.com/at/faqs-2">FAQs</a></li> <li id="menu-item-340" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-340"><a href="https://www.youronlinechoices.com/at/videos">Hilfreiche Videos</a></li> <li id="menu-item-309" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-257 current_page_item menu-item-309"><a href="https://www.youronlinechoices.com/at/jargon-lexikon" aria-current="page">Jargon-Lexikon</a></li> <li id="menu-item-308" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-308"><a href="https://www.youronlinechoices.com/at/hilfe-seite">Hilfe-Seite</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">Jargon-Lexikon</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Hier werden viele wichtigen Begriffe rund um nutzungsbasierter Online-Werbung erklärt.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><a name="werbenetzwerk"></a>Werbenetzwerk (Advertising Network) </strong></span><br /> <br /> Ein Unternehmen, das Websites und Medieninhaber mit den passenden Werbetreibenden vernetzt und Werbung ausliefert.</p> <p>• Auch Ad Network genannt<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><a name="cookie"></a>Cookie</strong></span><br /> <br /> Eine kleine Textdatei, bestehend aus Buchstaben und Zahlen, die auf Ihrem Computer abgelegt wird, wenn Sie bestimmte Websites besuchen. Cookies ermöglichen es, den Computer des Nutzers bei einem Wiederaufruf einer Website zu erkennen. Ein Cookie selbst enthält oder erhebt keine auf Personen bezogene Informationen. Cookies werden für Behavioural Advertising eingesetzt, um Profile über das anonyme Surfverhalten von Nutzern zu erstellen, damit relevantere Werbung ausgeliefert werden kann. Weitere Informationen finden Sie auch auf <a href="http://meine-cookies.org">meine-cookies.org</a>.</p> <p>• Auch HTTP-Cookie oder Browser-Cookie genannt<br /> <br /> <br /> <span style="color: #000000; font-size: medium;"><strong><a name="contextual"></a>Contextual Advertising</strong></span><br /> <br /> Werbung, die in Abstimmung auf die Inhalte einer besuchten Website eingeblendet wird. Wenn ein Nutzer beispielsweise eine Filmkritik-Website besucht, könnte er Werbung zu neuen Kinostarts, den neuesten DVDs oder zu Filmartikeln angezeigt bekommen. Contextual Advertising kommt auch bei der Eingabe von Begriffen in Suchmaschinen zum Einsatz. Die Werbung wird dann auf den Ergebnisseiten der Suchmaschine eingeblendet, wenn der Nutzer einen der vom Werbetreibenden definierten Schlüsselbegriffe (Keywords) eingegeben hat.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><a name="display"></a>Display Advertising/ Display Werbung – Online-Werbung</strong></span><br /> <br /> Grafische Werbung, die angezeigt wird, wenn Nutzer eine bestimmte Website besuchen. Die Werbung wird normalerweise als Banner oder Video in die Website eingebunden.</p> <p>• Auch Werbebanner oder Bannerwerbung genannt<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><a name="oba"></a>Online Behavioural Advertising – nutzungsbasierte Online-Werbung</strong></span><br /> <br /> Werbung, die auf der Analyse des vorangegangen anonymen Surfverhaltens basiert und an Webnutzer (im Rahmen des Besuchs einer Website) entsprechend ihrer vermuteten Interessen ausgeliefert wird.</p> <p>• Auch Behavioural Advertising, Behavioural Targeting, interessensbezogene bzw. nutzungsbezogene Werbung oder Ad Matching genannt<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Widerspruch von nutzungsbasierter Online-Werbung</strong></span><br /> <br /> Nutzern ist es möglich gegen ungewollte Produkt- und Serviceinformationen in Form von Werbung auf der Basis des vorangegangenen Surfverhaltens Widerspruch einzulegen und die entsprechende nutzungsbasierte Online-Werbung zu untersagen. In diesem Fall ist es Werbung, die sich an Nutzer aufgrund ihres vorangegangenen Surfverhaltens richtet, sondern andere, meist kontextbezogene Online-Werbung. Wenn Sie sich von nutzungsbasierter Online-Werbung abmelden möchten können Sie dazu Ihre Browsereinstellungen verwenden (<a title="5 Top Tipps" href="https://www.youronlinechoices.com/at/funf-top-tipps/">siehe: Fünf Top-Tipps</a>) oder den hier angebotenen Präferenzmanager; dazu klicken Sie bitte <a href="https://www.youronlinechoices.com/at/praferenzmanagement/">hier</a>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Personenbezogene Daten</strong></span><br /> <br /> Daten, die entweder allein oder mit anderen Daten kombiniert, verwendet werden können, um eine Person eindeutig zu identifizieren. Personenbezogenen Daten sind beispielsweise Name, Straße und Hausnummer, Email-Adresse oder Telefonnummer. Der Begriff „personenbezogene Daten“ wird in der EU-Richtlinie 95/46/EG (Datenschutzrichtlinie) definiert. In Deutschland findet diese Definition zudem im Bundesdatenschutzgesetzt statt.</p> <p>• Im Englischen auch Personal Data oder PII genannt<br /> <br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Gezielte Werbung (Targeted Advertising)</strong></span><br /> <br /> Werbung, die sich, basierend auf demografischen Informationen oder dem Surfverhalten, gezielt an eine bestimmte Nutzergruppe richtet.</p> <p>• Im Englischen auch Customised Advertising oder Personalised Advertising genannt<br /> • Weitere Definition der Targetingarten finden Sie in einem <a title="BVDW Definition Targetingarten" href="http://www.bvdw.org/medien/targeting-begriffe-und-definitionen?media=691" target="_blank">Leitfaden des Bundesverband Digitale Wirtschaft (BVDW) e.V.</a><br /> <br /> <span style="color: #000000; font-size: medium;"><strong>Webbrowser</strong></span><br /> <br /> Software zum Abrufen und Darstellen von Informationen aus dem Internet. Beispiele für Webbrowser sind Internet Explorer, Firefox, Chrome, Safari und Opera.</p> <p><br /> <br /> </p> <h3><a href="mailto:oba@iab-austria.at">Schicken Sie uns Ihre Rückmeldung</a></h3> <p><br /> </p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-356" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-356"><a href="https://www.youronlinechoices.com/at/allgemeine-nutzungsbedingungen">Allgemeine Nutzungsbedingungen</a></li> <li id="menu-item-357" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-357"><a href="https://www.youronlinechoices.com/at/ihr-datenschutz">Ihr Datenschutz</a></li> <li id="menu-item-370" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-370"><a href="https://www.youronlinechoices.com/at/ruckmeldung">Rückmeldung</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.</div><div class="cli-bar-btn_container"><a role='button' class="medium cli-plugin-button cli-plugin-main-button cli_settings_button" style="margin:0px 5px 0px 0px">Cookie Settings</a><a id="wt-cli-accept-all-btn" role='button' data-cli_action="accept_all" class="wt-cli-element medium cli-plugin-button wt-cli-accept-all-btn cookie_action_close_header cli_action_button">Accept All</a></div></div></span></div><div id="cookie-law-info-again" data-nosnippet="true"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" data-nosnippet="true" id="cliSettingsPopup" tabindex="-1" role="dialog" aria-labelledby="cliSettingsPopup" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="non-necessary" data-toggle="cli-toggle-tab"> Non-necessary </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-non-necessary" class="cli-user-preference-checkbox" data-id="checkbox-non-necessary" checked='checked' /> <label for="wt-cli-checkbox-non-necessary" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Non-necessary</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="non-necessary"> <div class="wt-cli-cookie-description"> Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> <div class="simple-banner simple-banner-text" style="display:none !important"></div> <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { // get the current URL var currentUrl = window.location.href; // regex pattern for detecting privacy policy in URL var pp_en = new RegExp('protecting-your-privacy'); var pp_fr = new RegExp('protection-de-votre-vie-privee'); var pp_nl = new RegExp('beschermingvan-jouw-privacy'); var pp_de = new RegExp('ihr-datenschutz'); var pp_it = new RegExp('proteggere-la-vostra-privacy'); var pp_ro = new RegExp('protejarea-confidentialitatii-dumneavoastra'); var pp_lv = new RegExp('aizsargajot-jusukonfidencialitati'); var pp_gr = new RegExp('protecting-your-privacy'); var pp_at = new RegExp('ihr-datenschutz'); var pp_bg = new RegExp('%d0%9f%d0%be%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%bf%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%82%d0%b5%d0%bb%d0%bd%d0%be%d1%81%d1%82'); var pp_den = new RegExp('vi-beskytter-dine-personlige-oplysninger'); var pp_ee = new RegExp('teie-privaatsuse-kaitse'); var pp_fi = new RegExp('suojelemme-yksityisyyttasi'); var pp_hu = new RegExp('adatvedelem'); var pp_lt = new RegExp('privatumo-politika'); var pp_ma = new RegExp('privacy-policy'); if (pp_en.test(currentUrl) || pp_fr.test(currentUrl) || pp_nl.test(currentUrl) || pp_de.test(currentUrl) || pp_it.test(currentUrl) || pp_ro.test(currentUrl) || pp_lv.test(currentUrl) || pp_gr.test(currentUrl) || pp_at.test(currentUrl) || pp_bg.test(currentUrl) || pp_den.test(currentUrl) || pp_ee.test(currentUrl) || pp_fi.test(currentUrl) || pp_hu.test(currentUrl) || pp_lt.test(currentUrl) || pp_ma.test(currentUrl)) { if (document.body.className.match('cli-barmodal-open')) { document.body.className = 'cli-barmodal-closed'; var overlay = document.getElementsByClassName('cli-popupbar-overlay')[0]; overlay.parentNode.removeChild(overlay); var modal = document.getElementById('cookie-law-info-bar'); modal.parentNode.removeChild(modal); } } });</script>   <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookieValue('viewed_cookie_policy') !== 'yes' && getCookieValue('viewed_cookie_policy') !== null) { // require user consent before processing data console.log('no tracking'); _paq.push(['optUserOut']); } if (getCookieValue('viewed_cookie_policy') === 'yes') { // user has given consent to process their data console.log('tracking'); _paq.push(['forgetUserOptOut']); } }); </script>  <script type="text/javascript"> document.addEventListener("DOMContentLoaded", function(event) { if (getCookie('third_party_c_t') === 'hey+there%21'){ if (!isIE) { deleteCookie('third_party_c_t', '/'); } if (isIE) { deleteIECookie('third_party_c_t'); } } }); </script> </body> </html>