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has-below"><div class="post-meta-items meta-above"><span class="meta-item cat-labels"> <a href="https://insiderlatam.com/categoria/streaming/" class="category term-color-255" rel="category">Streaming</a> </span> </div><h1 class="is-title post-title">Nohelia Durán, de Entravision: “Vix es la plataforma N° 1 en contenido de larga duración en español”</h1><div class="post-meta-items meta-below"><span class="meta-item post-author"><span class="by">By</span> <a href="https://insiderlatam.com/author/periodistaii/" title="Entradas de Periodista" rel="author">Periodista</a></span><span class="meta-item date"><time class="post-date" datetime="2023-12-04T17:00:44-03:00">04/12/2023</time></span></div></div> <div class="post-share post-share-b spc-social-colors post-share-b1"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fnohelia-duran-de-entravision-vix-es-la-plataforma-n-1-en-contenido-de-larga-duracion-en-espanol%2F" class="cf service s-facebook service-lg" 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tsi-tsi tsi-twitter"></i> <span class="label">Twitter</span> </a> </div> </div> <div class="single-featured"> <div class="featured"> <div class="featured-vid"> <iframe title="Nohelia Durán- Entravision" width="708" height="398" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-src="https://www.youtube.com/embed/u5ZoWNTG3KI?feature=oembed" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe> </div> </div> </div> <div class="the-post s-post-modern"> <article id="post-91669" class="post-91669 post type-post status-publish format-standard has-post-thumbnail category-destacados category-streaming"> <div class="post-content-wrap"> <div class="post-content cf entry-content content-spacious"> <h6>Nohelia Durán, Latam Regional Manager para Entravision, explica en qué consiste el partnership que mantienen con Vix, hoy en día considerada la plataforma N° 1 en contenido de larga duración en español.</h6> <p>Además de detallar conceptos básicos propios del ecosistema de video digital, tales como OTT y CTV, entre otros, Nohelia nos pasea por las oportunidades que ofrece esta plataforma de contenido gratuito no sólo para las consumidores, sino también para las marcas interesadas en llegar a nuevas audiencias.</p> <p>En este video se refiere al perfil del consumidor de CTV, cuáles son sus gustos y preferencias y cuál ha sido el objetivo de Vix desde su creación; al posicionarse como la primera plataforma en las audiencias hispanas.</p> <p>También destaca cómo hoy las plataformas de video han logrado impactar a los usuarios con publicidad menos invasiva que en la TV tradicional, lo que los hace más receptivos a los mensajes de los anuncios. En el caso particular de Vix, resaltó que éstos se incluyen en momentos en los que el consumidor ya está completamente conectado con el contenido, por lo que tienen una mejor percepción de ellos.</p> </div> </div> </article> <div class="post-share-bot"> <span class="info">Share.</span> <span class="share-links spc-social spc-social-colors spc-social-bg"> <a href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Finsiderlatam.com%2Fnohelia-duran-de-entravision-vix-es-la-plataforma-n-1-en-contenido-de-larga-duracion-en-espanol%2F" class="service s-facebook tsi tsi-facebook" title="Share on Facebook" target="_blank" rel="nofollow noopener"> <span class="visuallyhidden">Facebook</span> </a> <a 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<span class="sbi-screenreader">🟣🎙️ Conexión Insider, el Podcast: Gabriel</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing"></noscript> </a> </div> </div> </div> <div id="sbi_load" > <span class="sbi_follow_btn"> <a href="https://www.instagram.com/insiderlatamoficial/" target="_blank" rel="nofollow noopener"> <svg class="svg-inline--fa fa-instagram fa-w-14" aria-hidden="true" data-fa-processed="" aria-label="Instagram" data-prefix="fab" data-icon="instagram" role="img" viewBox="0 0 448 512"> <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path> </svg> <span>Follow on Instagram</span> </a> </span> </div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="{"17871505983289772":{"id":"478426209_2017374852009005_6342419850286703621_n","ratio":"0.56","sizes":{"full":640,"low":320,"thumb":150}}}"> </span> </div> </div> </div><div class="widget col-4 widget_text"> <div class="textwidget"><div id="fb-root"></div> <script async defer crossorigin="anonymous" src="https://connect.facebook.net/es_LA/sdk.js#xfbml=1&version=v4.0"></script> <div class="fb-page" data-href="https://www.facebook.com/insiderlatam/" data-tabs="timeline" data-width="" data-height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true"><blockquote cite="https://www.facebook.com/insiderlatam/" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/insiderlatam/">INSIDER LATAM</a></blockquote></div></div> </div> </ul> </div> <div class="lower-foot"> <div class="wrap"> <div class="widgets"> <div class="textwidget">Copyright © 2018</div> </div> </div> </div> <div class="lower-foot"> <div class="wrap"> </div> </div> </footer> </div>   <script type="text/javascript"> var sbiajaxurl = "https://insiderlatam.com/wp-admin/admin-ajax.php"; 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