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elementor-element-4268c73f elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-full_width elementor-section-height-default" data-id="4268c73f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-361c1d4f" data-id="361c1d4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e806c24 elementor-widget elementor-widget-heading" data-id="e806c24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-small">Edición especial: Sustentabilidad</h2> </div> </div> <div class="elementor-element elementor-element-595d05a1 elementor-widget elementor-widget-text-editor" data-id="595d05a1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>En esta edición especial, profundizamos en cómo la innovación y las soluciones sostenibles contribuyen a mejorar significativamente las prácticas ambientales en diversas industrias. Los expertos nos comparten su visión para entender cómo el uso adecuado de nuevas tecnologías y datos está transformando la manera en que las empresas abordan sus responsabilidades ambientales, creando conexiones más profundas y responsables con la sociedad y el medio ambiente.</p> </div> </div> <div class="elementor-element elementor-element-48ee2f60 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="48ee2f60" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/el-futuro-es-hoy-y-es-sustentable/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Nota completa</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element 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data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/img-scaled.jpg 691w, https://insiderlatam.com/wp-content/uploads/2024/07/img-202x300.jpg 202w, https://insiderlatam.com/wp-content/uploads/2024/07/img-768x1138.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/07/img-1036x1536.jpg 1036w, https://insiderlatam.com/wp-content/uploads/2024/07/img-150x222.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/07/img-450x667.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/img-691x1024.jpg" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-4307cfda elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4307cfda" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-463d3893 elementor-widget elementor-widget-heading" data-id="463d3893" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Casos destacados</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-44950ff6 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44950ff6" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52e1163b" data-id="52e1163b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f7699c0 elementor-widget elementor-widget-text-editor" data-id="2f7699c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Pesca de plástico: la apuesta de Corona para promover la sustentabilidad de los mares</b></span></p> </div> </div> <div class="elementor-element elementor-element-5dc59a38 elementor-widget elementor-widget-text-editor" data-id="5dc59a38" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Conversamos con Yune Aranguren, Directora de Corona en ABInBev México, quien nos explicó cómo la campaña “Campeonato de plástico” se ha transformado en una iniciativa que busca ser agente de cambio en la lucha contra el cambio climático y la degradación ambiental.</p> </div> </div> <div class="elementor-element elementor-element-707fd102 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="707fd102" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/pesca-de-plastico-la-apuesta-de-corona-para-promover-la-sustentabilidad-de-los-mares/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1aded33" data-id="1aded33" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-642e148 elementor-widget elementor-widget-image" data-id="642e148" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105146 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-1-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-1-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e41a765 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e41a765" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45a93cab" data-id="45a93cab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e6baea6 elementor-widget elementor-widget-text-editor" data-id="4e6baea6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>“Somos muchos”, la iniciativa de Coca-Cola Argentina que invita a los consumidores a ser parte del cambio</b></span></p> </div> </div> <div class="elementor-element elementor-element-490287d0 elementor-widget elementor-widget-text-editor" data-id="490287d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>La Manager de Sustentabilidad de Brasil y Cono Sur en Coca-Cola Argentina, María Etienne Baigorri, explica los detalles de la campaña “Somos muchos”, una iniciativa que involucra directamente a los consumidores haciéndolos parte de las diversas soluciones de sustentabilidad que ha implementado la marca para lograr un verdadero cambio en el planeta.</p> </div> </div> <div class="elementor-element elementor-element-a0bba1b elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="a0bba1b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/somos-muchos-la-iniciativa-de-coca-cola-argentina-que-invita-a-los-consumidores-a-ser-parte-del-cambio/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e7a9e2a" data-id="5e7a9e2a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8c45231 elementor-widget elementor-widget-image" data-id="8c45231" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105147 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-2-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-2.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-2-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-4b8062a elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b8062a" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b2a92c" data-id="4b2a92c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b45aaf elementor-widget elementor-widget-text-editor" data-id="7b45aaf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>¿Un botón de reciclaje?. La propuesta de Coca Cola y Rappi para facilitar la recolección de residuos en México</b></span></p> </div> </div> <div class="elementor-element elementor-element-b8df291 elementor-widget elementor-widget-text-editor" data-id="b8df291" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Julián Mayorca, Global Head of Monetization de Rappi y Sergio Londoño Zurek, VP Public Affairs, Communications & Sustainability LATAM Coca Cola, nos cuentan sobre la iniciativa que se diseñó para facilitar a los usuarios el reciclaje de las botellas de plástico en varias localidades de la ciudad de México.</p> </div> </div> <div class="elementor-element elementor-element-0384158 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="0384158" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/un-boton-de-reciclaje-la-propuesta-de-coca-cola-y-rappi-para-facilitar-la-recoleccion-de-residuos-en-mexico/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf79520" data-id="bf79520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0d4c016 elementor-widget elementor-widget-image" data-id="0d4c016" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105149 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-3-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-3.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-3-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-34fec50 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34fec50" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5f149a" data-id="c5f149a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a9b3e2b elementor-widget elementor-widget-text-editor" data-id="a9b3e2b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Net Zero Ads, la innovadora solución de Logan y Presente para minimizar el impacto de la publicidad digital</b></span></p> </div> </div> <div class="elementor-element elementor-element-abfa158 elementor-widget elementor-widget-text-editor" data-id="abfa158" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ignacio Álvarez Sáez, Co-Founder & General Manager de Logan y Manuel Torino, CEO de la plataforma “Presente”, diseñaron una solución que permite a las marcas calcular las emisiones de carbono de sus campañas publicitarias digitales y a su vez minimizar el impacto. Aquí nos cuentan los detalles de esta iniciativa.</p> </div> </div> <div class="elementor-element elementor-element-5ed166b elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="5ed166b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/net-zero-ads-la-innovadora-solucion-de-logan-y-presente-para-minimizar-el-impacto-de-la-publicidad-digital/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7e1906" data-id="c7e1906" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a9acdc6 elementor-widget elementor-widget-image" data-id="a9acdc6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105151 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-4-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-4.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-4-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-43dc198 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="43dc198" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d89edf9" data-id="d89edf9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ccda52a elementor-widget elementor-widget-text-editor" data-id="ccda52a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Alberto Pardo, de Adsmovil: “Saving the Amazon es el proyecto de responsabilidad social más importante para la compañía”</b></span></p> </div> </div> <div class="elementor-element elementor-element-91caad0 elementor-widget elementor-widget-text-editor" data-id="91caad0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>El fundador y CEO de Adsmovil asegura que la primera fase de este proyecto consiste en la siembra de unos 5.000 árboles. La iniciativa se convirtió en una forma de promover prácticas sostenibles y generar un impacto real positivo en el medio ambiente.</p> </div> </div> <div class="elementor-element elementor-element-aca7fd5 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="aca7fd5" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/alberto-pardo-de-adsmovil-saving-amazonas-es-el-proyecto-de-responsabilidad-social-mas-importante-para-la-compania/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b247581" data-id="b247581" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7b4fdd elementor-widget elementor-widget-image" data-id="f7b4fdd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105152 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-5-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-5.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-5-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-cfd7c6d elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cfd7c6d" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bb26dc" data-id="0bb26dc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-371743e elementor-widget elementor-widget-text-editor" data-id="371743e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Gabriela Korovsky, de Urban PR: “Hoy la sustentabilidad es un requerimiento y no una tendencia”</b></span></p> </div> </div> <div class="elementor-element elementor-element-19a3784 elementor-widget elementor-widget-text-editor" data-id="19a3784" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>La cofundadora de la agencia de comunicación se refirió a los beneficios de Urban Sustainability, la división a través de la cual ayudan a las marcas a construir una comunicación con propósito.</p> </div> </div> <div class="elementor-element elementor-element-bee23d2 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="bee23d2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/gabriela-korovsky-de-urban-pr-hoy-la-sustentabilidad-es-un-requerimiento-y-no-una-tendencia/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-448e71c" data-id="448e71c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e38790 elementor-widget elementor-widget-image" data-id="7e38790" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105153 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-6-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-6.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-6-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-354cba4 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="354cba4" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ed9f7d" data-id="9ed9f7d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c43b74d elementor-widget elementor-widget-text-editor" data-id="c43b74d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>¿Condones pequeños para salvar el planeta? Founders así lo cree</b></span></p> </div> </div> <div class="elementor-element elementor-element-1ad4b28 elementor-widget elementor-widget-text-editor" data-id="1ad4b28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>El equipo detrás de la campaña “The Condom for the planet”, de Founders, conversó con Insider sobre la iniciativa que alerta sobre los graves efectos de la contaminación ambiental y el cambio climático.</p> </div> </div> <div class="elementor-element elementor-element-9dd4c48 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="9dd4c48" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/el-tamano-importa-la-campana-de-founders-que-ofrece-una-sorprendente-respuesta/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8191740" data-id="8191740" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27b01e7 elementor-widget elementor-widget-image" data-id="27b01e7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="611" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2MTEnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105142 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-1024x611.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-300x179.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-768x458.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-150x89.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-450x268.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-1200x716.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-1024x611.png" /> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-d98ba92 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d98ba92" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b68b787" data-id="b68b787" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-17dd08f elementor-widget elementor-widget-text-editor" data-id="17dd08f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Eric Tourtel, de Teads: “Las marcas deben comunicar mejor sus acciones de sustentabilidad”</b></span></p> </div> </div> <div class="elementor-element elementor-element-b2ea822 elementor-widget elementor-widget-text-editor" data-id="b2ea822" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>El CEO de la plataforma explicó como los resultados del estudio “El Desarrollo sustentable: las marcas y la publicidad en Latinoamérica”, elaborado junto a Kantar, demuestran que las marcas están realizando acciones y esfuerzos importantes en materia de sustentabilidad, pero no los están comunicando de manera efectiva.</p> </div> </div> <div class="elementor-element elementor-element-82659c4 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="82659c4" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/eric-tourtel-de-teads-las-marcas-deben-comunicar-mejor-sus-acciones-de-sustentabilidad/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b0a901" data-id="3b0a901" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cbad68e elementor-widget elementor-widget-image" data-id="cbad68e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="678" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA2NzgnIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105158 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/image-7-1024x678.png 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-300x199.png 300w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-768x509.png 768w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-1536x1018.png 1536w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-2048x1357.png 2048w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-150x99.png 150w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-450x298.png 450w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7-1200x795.png 1200w, https://insiderlatam.com/wp-content/uploads/2024/07/image-7.png 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/image-7-1024x678.png" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3526a0bb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3526a0bb" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8cfe90" data-id="4c8cfe90" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-32efa64a elementor-widget elementor-widget-heading" data-id="32efa64a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Notas relacionadas</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2f50fe2f elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2f50fe2f" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6aaf301c" data-id="6aaf301c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e24dc3 elementor-widget elementor-widget-image" data-id="3e24dc3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="795" height="530" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-105168 lazyload" alt="" sizes="(max-width: 795px) 100vw, 795px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital.jpg 795w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital-300x200.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital-768x512.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital-150x100.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital-450x300.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/sustentabilidad-en-la-publicidad-digital.jpg" /> </div> </div> <div class="elementor-element elementor-element-3aa797b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="3aa797b" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-0c9b44d elementor-widget elementor-widget-text-editor" data-id="0c9b44d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Sustentabilidad en la era digital: cómo reducir la huella de carbono en la publicidad en línea</b></span></p> </div> </div> <div class="elementor-element elementor-element-1b13c3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="1b13c3b" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-4a64cd5e elementor-widget elementor-widget-text-editor" data-id="4a64cd5e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">A propósito de celebrarse el próximo 22 de abril el Día de la Tierra, Izael Castillo, Research & Insights Manager de Teads, aborda de manera detallada la importancia de reducir la huella de carbono en la publicidad en línea, así como los esfuerzos que tanto la industria como la plataforma de medios están llevando a cabo para medirla y mejorarla.</p> </div> </div> <div class="elementor-element elementor-element-b8a879c elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="b8a879c" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/sustentabilidad-en-la-era-digital-como-reducir-la-huella-de-carbono-en-la-publicidad-en-linea/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-f5ffc83 elementor-hidden-desktop elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f5ffc83" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-228d0d8" data-id="228d0d8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bd8a4f3 elementor-widget elementor-widget-image" data-id="bd8a4f3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="795" height="530" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-105172 lazyload" alt="" sizes="(max-width: 795px) 100vw, 795px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra.jpg 795w, https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra-300x200.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra-768x512.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra-150x100.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra-450x300.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/dia-de-la-tierra.jpg" /> </div> </div> <div class="elementor-element elementor-element-5074f39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="5074f39" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-b232c4b elementor-widget elementor-widget-text-editor" data-id="b232c4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>De la conciencia a la acción: marcas y empresas transforman la sustentabilidad en realidad</b></span></p> </div> </div> <div class="elementor-element elementor-element-5ccbe57 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="5ccbe57" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-1ca02de elementor-widget elementor-widget-text-editor" data-id="1ca02de" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">A propósito de celebrarse hoy el Día de la Tierra, en Insider Latam compartimos tres iniciativas que están desarrollando marcas y empresas para mitigar el impacto de sus acciones en el planeta, involucrando a las comunidades e inspirando a construir un mejor futuro.</p> </div> </div> <div class="elementor-element elementor-element-aa165fd elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="aa165fd" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/de-la-conciencia-a-la-accion-marcas-y-empresas-transforman-la-sustentabilidad-en-realidad/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-inner-section elementor-element elementor-element-ce6b395 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ce6b395" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd9fd7f" data-id="fd9fd7f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b7692d0 elementor-widget elementor-widget-image" data-id="b7692d0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="709" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCA3MDknIHhtbG5zPSdodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2Zyc+PC9zdmc+" class="attachment-large size-large wp-image-105176 lazyload" alt="" sizes="(max-width: 1024px) 100vw, 1024px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-1024x709.jpg 1024w, https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-300x208.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-768x531.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-150x104.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-450x311.jpg 450w, https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1.jpg 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/teads-scaled-1-1024x709.jpg" /> </div> </div> <div class="elementor-element elementor-element-d90e992 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="d90e992" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-77dfc63 elementor-widget elementor-widget-text-editor" data-id="77dfc63" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Teads e IPG Mediabrands Perú, pioneros en campañas digitales sostenibles</b></span></p> </div> </div> <div class="elementor-element elementor-element-09a32b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="09a32b4" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-c36bc17 elementor-widget elementor-widget-text-editor" data-id="c36bc17" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Con el fin de obtener información precisa sobre el impacto ambiental de las campañas digitales en Perú, Teads en colaboración con IPG Mediabrands, implementó una eficaz propuesta para una marca deportiva, que permitió medir su huella de carbono y determinar el grado de Atención generado entre los usuarios.</p> </div> </div> <div class="elementor-element elementor-element-6df39f4 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="6df39f4" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/teads-e-ipg-mediabrands-peru-pioneros-en-campanas-digitales-sostenibles/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0528615" data-id="0528615" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-35f4004 elementor-hidden-desktop elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="35f4004" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-fd7ba32 elementor-widget elementor-widget-image" data-id="fd7ba32" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="690" height="513" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-105180 lazyload" alt="" sizes="(max-width: 690px) 100vw, 690px" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/07/sustentableIntro-1.jpg 690w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentableIntro-1-300x223.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentableIntro-1-150x112.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/07/sustentableIntro-1-450x335.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2024/07/sustentableIntro-1.jpg" /> </div> </div> <div class="elementor-element elementor-element-1ed051c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="1ed051c" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-9f9d42f elementor-widget elementor-widget-text-editor" data-id="9f9d42f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>El futuro es hoy… y es sustentable </b></span></p> </div> </div> <div class="elementor-element elementor-element-c5bfb88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c5bfb88" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-3337ded elementor-widget elementor-widget-text-editor" data-id="3337ded" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">En esta edición especial de Insider Latam conoceremos algunas iniciativas que han implementado en nuestra región marcas como Coca Cola, Adsmovil y Corona para reducir al mínimo su impacto ambiental y aportar soluciones que contribuyan a la construcción de un futuro verdaderamente sustentable.</p> </div> </div> <div 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<span class="sbi-screenreader">🎙️ Branding, Marketing y el equilibrio perfec</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. 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