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elementor-element-408eb754 elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-full_width elementor-section-height-default" data-id="408eb754" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4add3ef1" data-id="4add3ef1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b575e7a elementor-widget elementor-widget-heading" data-id="b575e7a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-small">Streaming</h2> </div> </div> <div class="elementor-element elementor-element-4eac6824 elementor-widget elementor-widget-text-editor" data-id="4eac6824" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Sumérgete en el emocionante universo del streaming en nuestra sección dedicada a las plataformas de video. Explora una amplia gama de contenidos y descubre las últimas series, películas y documentales que están cautivando al público en línea.</p> </div> </div> <div class="elementor-element elementor-element-af8e89e elementor-widget elementor-widget-text-editor" data-id="af8e89e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Streaming: un extraordinario mundo de oportunidades </b></span><b style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve; color: var( --e-global-color-smartmag ); letter-spacing: 0px; word-spacing: 0em;">para las marcas y anunciantes</b></p> </div> </div> <div class="elementor-element elementor-element-6588cf1 elementor-widget elementor-widget-text-editor" data-id="6588cf1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">En esta edición especial nos adentramos en el mundo del streaming y Connected TV (CTV), para explorar su crecimiento y mostrar los desafíos y oportunidades que estas plataformas representan para las marcas y anunciantes en el contexto del marketing y la publicidad digital.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a933b3d" data-id="4a933b3d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-98f46f4 elementor-widget elementor-widget-video" data-id="98f46f4" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=L88pfBfUteg","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-widget-video 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.elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-2792dd8 elementor-widget elementor-widget-spacer" data-id="2792dd8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-column 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elementor-element-3dfea7d3 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button" data-id="3dfea7d3" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/streaming-un-extraordinario-mundo-de-oportunidades-para-las-marcas-y-anunciantes/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Nota completa</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-2a58d696 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a58d696" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6204505f" data-id="6204505f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c57573d elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c57573d" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-b6cb29b elementor-widget elementor-widget-heading" data-id="b6cb29b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Contexto</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-754fef5a elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="754fef5a" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c5b893" data-id="3c5b893" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5ddda54b elementor-widget elementor-widget-text-editor" data-id="5ddda54b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Nohelia Durán, de Entravision: “Vix es la plataforma N° 1 en contenido de larga duración en español”</b></span></p> </div> </div> <div class="elementor-element elementor-element-7f96f45 elementor-widget elementor-widget-text-editor" data-id="7f96f45" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nohelia Durán, Latam Regional Manager para Entravision, explica en qué consiste el partnership que mantienen con Vix, hoy en día considerada la plataforma N° 1 en contenido de larga duración en español.</p> </div> </div> <div class="elementor-element elementor-element-7afaf9a5 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="7afaf9a5" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/nohelia-duran-de-entravision-vix-es-la-plataforma-n-1-en-contenido-de-larga-duracion-en-espanol/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-599ea336" data-id="599ea336" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21fea92e elementor-widget elementor-widget-video" data-id="21fea92e" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=u5ZoWNTG3KI","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ac87ede elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac87ede" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ff39e01" data-id="4ff39e01" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d6213d6 elementor-widget elementor-widget-text-editor" data-id="1d6213d6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>El poder del contenido latino: Canela Media y sus producciones originales para conectar marcas y audiencias</b></span></p> </div> </div> <div class="elementor-element elementor-element-533cb19e elementor-widget elementor-widget-text-editor" data-id="533cb19e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>El presidente para América Latina de Canela Media, Eric Tourtel, comparte cómo el tipo de contenido que ofrece la compañía de streaming gratuito, especialmente las producciones originales, representan una oportunidad para que las marcas y anunciantes conecten con las audiencias.</p> </div> </div> <div class="elementor-element elementor-element-15772c7b elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="15772c7b" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/el-poder-del-contenido-latino-canela-media-y-sus-producciones-originales-para-conectar-marcas-y-audiencias/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f87474d" data-id="5f87474d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b74e517 elementor-widget elementor-widget-video" data-id="5b74e517" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=wWuQgPCltTQ","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-19856a5c elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19856a5c" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60b58a24" data-id="60b58a24" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1c941d14 elementor-widget elementor-widget-text-editor" data-id="1c941d14" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Samsung Ads revela cómo CTV está cambiando la forma de consumir contenidos en Latinoamérica</b></span></p> </div> </div> <div class="elementor-element elementor-element-4d4a06a8 elementor-widget elementor-widget-text-editor" data-id="4d4a06a8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Essio Floridi, Director Senior de Ventas y Operaciones para Latinoamérica de Samsung Ads, explora el nuevo perfil de consumidor de Connected TV (CTV), específicamente el consumidor “turista”, un término creado por la compañía para definir el comportamiento del usuario que navega entre diferentes plataformas y contenidos, cambiando constantemente su foco de interés.</p> </div> </div> <div class="elementor-element elementor-element-3bc43fc5 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="3bc43fc5" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/samsung-ads-revela-como-ctv-esta-cambiando-la-forma-de-consumir-contenidos-en-latinoamerica/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c7c630c" data-id="3c7c630c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-158896f9 elementor-widget elementor-widget-video" data-id="158896f9" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=Sh66GFVKQ8o","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-599e9ace elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="599e9ace" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-599f9b0d" data-id="599f9b0d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e4376f2 elementor-widget elementor-widget-heading" data-id="4e4376f2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Novedades</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ddf9f89 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ddf9f89" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45a93696" data-id="45a93696" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9838c45 elementor-widget elementor-widget-image" data-id="9838c45" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.3 - 28-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img fetchpriority="high" decoding="async" width="942" height="530" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-94979 lazyload" alt="" sizes="(max-width: 942px) 100vw, 942px" data-srcset="https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1.jpg 942w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1-300x169.jpg 300w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1-768x432.jpg 768w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1-150x84.jpg 150w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1-450x253.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2023/12/notas-Showhero-1.jpg" /> </div> </div> <div class="elementor-element elementor-element-ac82825 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="ac82825" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-e033c1f elementor-widget elementor-widget-text-editor" data-id="e033c1f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>ShowHeroes: El futuro de la TV conectada en buenas manos</b></span></p> </div> </div> <div class="elementor-element elementor-element-442a7f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="442a7f6" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-851ec91 elementor-widget elementor-widget-text-editor" data-id="851ec91" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">La empresa multinacional especializada en soluciones de video digital realizó una campaña de TV conectada (CTV) para la empresa mexicana de productos lácteos Alpura, que demostró los grandes beneficios que brinda este formato a los anunciantes para conectar de manera efectiva con las audiencias.</p> </div> </div> <div class="elementor-element elementor-element-3b9ca74 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="3b9ca74" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-7ce7c874 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="7ce7c874" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/showheroes-el-futuro-de-la-tv-conectada-en-buenas-manos/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-603068ba" data-id="603068ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a2eab34 elementor-widget elementor-widget-image" data-id="a2eab34" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="942" height="530" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-94989 lazyload" alt="" sizes="(max-width: 942px) 100vw, 942px" data-srcset="https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1.jpg 942w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1-300x169.jpg 300w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1-768x432.jpg 768w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1-150x84.jpg 150w, https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1-450x253.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2023/12/notas-netflix-1.jpg" /> </div> </div> <div class="elementor-element elementor-element-dcbc03a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="dcbc03a" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-02a50f7 elementor-widget elementor-widget-text-editor" data-id="02a50f7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>¿Cuáles son las tendencias de visualización en Netflix? el informe que revela los hábitos de los usuarios en la plataforma</b></span></p> </div> </div> <div class="elementor-element elementor-element-c061d75 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c061d75" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-217f1d83 elementor-widget elementor-widget-text-editor" data-id="217f1d83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">En un esfuerzo por ofrecer una visión más transparente sobre los hábitos de consumo y su impacto en la sociedad digitalizada actual, Netflix anunció el lanzamiento semestral de “Lo que vimos: un informe de participación de Netflix” .</p> </div> </div> <div class="elementor-element elementor-element-ba3e8ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="ba3e8ac" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-4e93f2f0 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="4e93f2f0" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/cuales-son-las-tendencias-de-visualizacion-en-netflix-el-informe-que-revela-los-habitos-de-los-usuarios-en-la-plataforma/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d8b0dc5" data-id="5d8b0dc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b3f615b elementor-widget elementor-widget-image" data-id="b3f615b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="942" height="530" src="image/svg+xml;base64,PHN2ZyB2aWV3Qm94PScwIDAgMTAyNCAxMDI0JyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnPjwvc3ZnPg==" class="attachment-large size-large wp-image-94386 lazyload" alt="" sizes="(max-width: 942px) 100vw, 942px" data-srcset="https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1.jpg 942w, https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1-300x169.jpg 300w, https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1-768x432.jpg 768w, https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1-150x84.jpg 150w, https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1-450x253.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2023/12/Nata-Meliado-libre-1.jpg" /> </div> </div> <div class="elementor-element elementor-element-8de2198 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8de2198" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-1681efe elementor-widget elementor-widget-text-editor" data-id="1681efe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Mercado Play, la plataforma de streaming gratuito que completa la oferta publicitaria de Mercado Libre</b></span></p> </div> </div> <div class="elementor-element elementor-element-92b0a51 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="92b0a51" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-10a00a55 elementor-widget elementor-widget-text-editor" data-id="10a00a55" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Matías Carracedo, Country Manager Mercado Ads México, nos cuenta cómo a través de esta herramienta los anunciantes pueden dar a conocer sus productos y servicios mientras los usuarios están consumiendo contenido gratuito dentro de la app.</p> </div> </div> <div class="elementor-element elementor-element-f4721c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f4721c6" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-e2fac38 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="e2fac38" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/mercado-play-la-plataforma-de-streaming-gratuito-que-completa-la-oferta-publicitaria-de-mercado-libre/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-400b971 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="400b971" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd387c" data-id="7bd387c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-365203c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="365203c" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-2d9127e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2d9127e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41169daa" data-id="41169daa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24b9f859 elementor-widget elementor-widget-heading" data-id="24b9f859" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Casos Destacados</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5b754050 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5b754050" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fd2425d" data-id="3fd2425d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b547afe elementor-widget elementor-widget-video" data-id="7b547afe" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=RfifCu0wFiA","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-95d3fe9 elementor-widget elementor-widget-text-editor" data-id="95d3fe9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>Mercado Play, la plataforma de streaming gratuito que completa la oferta publicitaria de Mercado Libre</b></span></p> </div> </div> <div class="elementor-element elementor-element-1194a16 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="1194a16" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-213e1133 elementor-widget elementor-widget-text-editor" data-id="213e1133" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Mercado Ads México, nos cuenta cómo a través de esta herramienta los anunciantes pueden dar a conocer sus productos y servicios mientras los usuarios están consumiendo contenido gratuito dentro de la app.<br />La opción, basada en el formato de video, se une a Display Ads y Brand Ads para completar la oferta de servicios de Mercado Ads, la unidad de soluciones publicitarias de Mercado Libre.</p> </div> </div> <div class="elementor-element elementor-element-f1c5438 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f1c5438" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-9b411f4 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="9b411f4" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="https://insiderlatam.com/mercado-play-la-plataforma-de-streaming-gratuito-que-completa-la-oferta-publicitaria-de-mercado-libre/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Ver Nota</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63893af8" data-id="63893af8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-17aa49de elementor-widget elementor-widget-video" data-id="17aa49de" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=s89PDf0Yonk","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-a14df4e elementor-widget elementor-widget-text-editor" data-id="a14df4e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 22px; text-transform: capitalize; white-space-collapse: preserve;"><b>“Incomparable” de Amstel Ultra: una exitosa estrategia omnicanal CTV de la mano de Teads y Heineken en México</b></span></p> </div> </div> <div class="elementor-element elementor-element-7d52555 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7d52555" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-7db0d589 elementor-widget elementor-widget-text-editor" data-id="7db0d589" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;">Junto a Teads, Heineken México desarrolló para su marca Amstel Ultra la campaña “Incomparable”, en la que el tenista Rafael Nadal, como spoken person, les ayudó a comunicar un mensaje que permitiera conectar con la audiencia.</p> </div> </div> <div class="elementor-element elementor-element-be79f1f elementor-widget-divider--view-line elementor-widget elementor-widget-divider" 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<span class="sbi-screenreader">🎙️ Branding, Marketing y el equilibrio perfec</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. 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} else if (browser === "IE") { return /IEMobile/.test(ua) ? _getVersion(ua, "IEMobile/") : /MSIE/.test(ua) ? _getVersion(ua, "MSIE ") : _getVersion(ua, "rv:"); } else if (browser === "Safari") { return _getVersion(ua, "Version/"); } else if (browser === "WebKit") { return _getVersion(ua, "WebKit/"); } return "0.0.0"; } function _getVersion(ua, token) { try { return _normalizeSemverString(ua.split(token)[1].trim().split(/[^\w\.]/)[0]); } catch (o_O) { } return "0.0.0"; } function _normalizeSemverString(version) { const ary = version.split(/[\._]/); return (parseInt(ary[0], 10) || 0) + "." + (parseInt(ary[1], 10) || 0) + "." + (parseInt(ary[2], 10) || 0); } function _isWebView(ua, os, browser, version, options) { switch (os + browser) { case "iOSSafari": return false; case "iOSWebKit": return _isWebView_iOS(options); case "AndroidAOSP": return false; case "AndroidChrome": return parseFloat(version) >= 42 ? /; wv/.test(ua) : /\d{2}\.0\.0/.test(version) ? true : _isWebView_Android(options); } return false; } function _isWebView_iOS(options) { const document = (window["document"] || {}); if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("fullscreenEnabled" in document || "webkitFullscreenEnabled" in document || false); } function _isWebView_Android(options) { if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("requestFileSystem" in window || "webkitRequestFileSystem" in window || false); } const options = {}, nav = window.navigator || {}, ua = nav.userAgent || "", os = _detectOS(ua), browser = _detectBrowser(ua), browserVersion = _detectBrowserVersion(ua, browser); isWebView = _isWebView(ua, os, browser, browserVersion, options); } return isWebView; } function isAllowedWebViewForUserAgent(provider) { const facebookAllowedWebViews = [ 'Instagram', 'FBAV', 'FBAN' ]; let whitelist = []; if (provider && provider === 'facebook') { whitelist = facebookAllowedWebViews; } const nav = window.navigator || {}, ua = nav.userAgent || ""; if (whitelist.length && ua.match(new RegExp(whitelist.join('|')))) { return true; } return false; } function disableButtonInWebView(providerButtonElement) { if (providerButtonElement) { providerButtonElement.classList.add('nsl-disabled-provider'); providerButtonElement.setAttribute('href', '#'); providerButtonElement.addEventListener('pointerdown', (e) => { if (!window._nslWebViewNoticeElement) { window._nslWebViewNoticeElement = document.createElement('div'); window._nslWebViewNoticeElement.id = "nsl-notices-fallback"; window._nslWebViewNoticeElement.addEventListener('pointerdown', function (e) { this.parentNode.removeChild(this); window._nslWebViewNoticeElement = null; }); const webviewNoticeHTML = '<div class="error"><p>' + scriptOptions._localizedStrings.webview_notification_text + '</p></div>'; window._nslWebViewNoticeElement.insertAdjacentHTML("afterbegin", webviewNoticeHTML); document.body.appendChild(window._nslWebViewNoticeElement); } }); } } window._nslDOMReady(function () { window.nslRedirect = function (url) { if (scriptOptions._redirectOverlay) { const overlay = document.createElement('div'); overlay.id = "nsl-redirect-overlay"; let overlayHTML = ''; const overlayContainer = "<div id='nsl-redirect-overlay-container'>", overlayContainerClose = "</div>", overlaySpinner = "<div id='nsl-redirect-overlay-spinner'></div>", overlayTitle = "<p id='nsl-redirect-overlay-title'>" + scriptOptions._localizedStrings.redirect_overlay_title + "</p>", overlayText = "<p id='nsl-redirect-overlay-text'>" + scriptOptions._localizedStrings.redirect_overlay_text + "</p>"; switch (scriptOptions._redirectOverlay) { case "overlay-only": break; case "overlay-with-spinner": overlayHTML = overlayContainer + overlaySpinner + overlayContainerClose; break; default: overlayHTML = overlayContainer + overlaySpinner + overlayTitle + overlayText + overlayContainerClose; break; } overlay.insertAdjacentHTML("afterbegin", overlayHTML); document.body.appendChild(overlay); } window.location = url; }; let targetWindow = scriptOptions._targetWindow || 'prefer-popup', lastPopup = false; document.addEventListener('click', function (e) { if (e.target) { const buttonLinkElement = e.target.closest('a[data-plugin="nsl"][data-action="connect"]') || e.target.closest('a[data-plugin="nsl"][data-action="link"]'); if (buttonLinkElement) { if (lastPopup && !lastPopup.closed) { e.preventDefault(); lastPopup.focus(); } else { let href = buttonLinkElement.href, success = false; if (href.indexOf('?') !== -1) { href += '&'; } else { href += '?'; } const redirectTo = buttonLinkElement.dataset.redirect; if (redirectTo === 'current') { href += 'redirect=' + encodeURIComponent(window.location.href) + '&'; } else if (redirectTo && redirectTo !== '') { href += 'redirect=' + encodeURIComponent(redirectTo) + '&'; } if (targetWindow !== 'prefer-same-window' && checkWebView()) { targetWindow = 'prefer-same-window'; } if (targetWindow === 'prefer-popup') { lastPopup = NSLPopup(href + 'display=popup', 'nsl-social-connect', buttonLinkElement.dataset.popupwidth, buttonLinkElement.dataset.popupheight); if (lastPopup) { success = true; e.preventDefault(); } } else if (targetWindow === 'prefer-new-tab') { const newTab = window.open(href + 'display=popup', '_blank'); if (newTab) { if (window.focus) { newTab.focus(); } success = true; window._nslHasOpenedPopup = true; e.preventDefault(); } } if (!success) { window.location = href; e.preventDefault(); } } } } }); let buttonCountChanged = false; const googleLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="google"]'); if (googleLoginButtons.length && checkWebView()) { googleLoginButtons.forEach(function (googleLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(googleLoginButton); } else { googleLoginButton.remove(); buttonCountChanged = true; } }); } const facebookLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="facebook"]'); if (facebookLoginButtons.length && checkWebView() && /Android/.test(window.navigator.userAgent) && !isAllowedWebViewForUserAgent('facebook')) { facebookLoginButtons.forEach(function (facebookLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(facebookLoginButton); } else { facebookLoginButton.remove(); buttonCountChanged = true; } }); } const separators = document.querySelectorAll('div.nsl-separator'); if (buttonCountChanged && separators.length) { separators.forEach(function (separator) { const separatorParentNode = separator.parentNode; if (separatorParentNode) { const separatorButtonContainer = separatorParentNode.querySelector('div.nsl-container-buttons'); if (separatorButtonContainer && !separatorButtonContainer.hasChildNodes()) { separator.remove(); } } }) } });})();</script> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/assets/owl.carousel.min.css" integrity="sha256-UhQQ4fxEeABh4JrcmAJ1+16id/1dnlOEVCFOxDef9Lw=" crossorigin="anonymous" /> <script src="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/owl.carousel.min.js" integrity="sha256-pTxD+DSzIwmwhOqTFN+DB+nHjO4iAsbgfyFq5K5bcE0=" crossorigin="anonymous"></script> <script> jQuery(document).ready(function(){ jQuery(".owl-carousel").owlCarousel({ loop:true, margin:0, nav:true, autoplay:true, autoplayTimeout:3000, autoplayHoverPause:true, responsiveClass:true, responsive:{ 0:{ items:1, nav:true }, 600:{ items:1, nav:true }, 1000:{ items:1, nav:true } } }); 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