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Social Media Marketing Strategy | SMSsummit
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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/145-p.m,230-p.m.-pt.html" data-title="1:45 p.m.–2:30 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/145-p.m,230-p.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In today's digital landscape, brands must be prepared to manage crises, navigate customer dissatisfaction, and respond to negative sentiment on social platforms. This session will explore how leading companies handle such challenges, sharing insights into decision-making frameworks, cross-functional collaboration, and best practices for crisis management. Panelists will discuss how to balance the need for rapid response with thoughtful, strategic action, all while maintaining the well-being of your social media team. Learn how to safeguard your brand’s reputation and effectively serve your customers even in the toughest situations.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Develop decision-making frameworks for determining when and how to respond to negativity online.</li> <li>Explore cross-functional collaboration strategies to ensure the right teams are involved in crisis response.</li> <li>Understand the importance of governance policies and regular audits of your social media crisis plan.</li> <li>Discover escalation best practices and the key roles within a crisis response team.</li> <li>Gain insights into social listening tools that can inform and improve your crisis management strategies.</li> </ul> </div> </div> <!-- Begin Right Side --> <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/rachel-karten" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Rachel%20Karten.6759200b2731648c30eaeac1ca070cb1.117a6b97f5cef3abb3c8a6354b3faf56.jpg" alt="Rachel Karten" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/MK-Newsletter-Banner-Options3.3ebe1d9c4a49f2bd6a8273f837c87065.f4e3e856da4945e634bebb563715f23f.jpg" alt=""> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/rachel-karten"><strong>Rachel Karten</strong></a><br> <span>Social Media Consultant</span><br> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/katie-yun" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Katie%20Yun%202023.bcda11eb2e1f210904c0ef68cf79aa5f.590e6cb8fd6961fd2427e2a7b01609e8.jpg" alt="Katie Yun" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Nationwide%202023.5aebc7099f512a0179c677c1d1f96a1a.af1dbd78661a80fb2f68725f96e93901.jpg" alt="Nationwide"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/katie-yun"><strong>Katie Yun</strong></a><br> <span>Director, Social Media Enablement</span><br> <strong>Nationwide</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/whitney-duenas-richardson" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Whitney%20Duenas%20Richardson.cdfbb28a39ec8b37ca0600763e227d35.1eb5eb85cc6242c254606958809d1615.jpg" alt="Whitney Duenas Richardson" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Encompass%20Pet%20Group.b093f25188be3c1d3af9a25a9ffd1110.2ce705897d48a2d3d582ef8a9035479e.jpg" alt="Encompass Pet Group"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/whitney-duenas-richardson"><strong>Whitney Duenas Richardson</strong></a><br> <span>Digital Marketing Manager</span><br> <strong>Encompass Pet Group</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/lauren-harbury" class="no-underline"> <img src="/assets/components/phpthumbof/cache/headshot%20%281%29.51d6bf1a42996a5caa09ad4c0250d272.a05ab222eda30fc7118fe3bd9b4128dd.jpg" alt="Lauren Harbury" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/broadridge_financial_solutions_logo.c5cac8f6f6d5ee86ca6386679bd2a946.787f2ecba7a19f31cd7648e9bb1a4e45.jpg" alt="Broadridge"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/lauren-harbury"><strong>Lauren Harbury</strong></a><br> <span>Head of Social & Paid Media</span><br> <strong>Broadridge</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section> <!-- Footer Section Start --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; 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