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src="/assets/components/phpthumbof/cache/Whitney%20Duenas%20Richardson.cdfbb28a39ec8b37ca0600763e227d35.b2ada414a04c096921db1ec77b5a7c04.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Whitney Duenas Richardson</h1> <span class="inner-sub">Digital Marketing Manager<br>Encompass Pet Group</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="http://www.linkedin.com/in/whitfromGuam" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Encompass%20Pet%20Group.b093f25188be3c1d3af9a25a9ffd1110.880b881c3deec3b63041aa5b49daa3bb.jpg" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <div>Meet Whitney Duenas Richardson, a talented and dedicated marketing professional who has earned numerous awards and accolades for her outstanding work in the industry. </div> <p>With years of experience under her belt, Whitney has become a trusted expert in digital marketing, helping countless businesses grow their online presence and connect with their audiences in meaningful ways.</p> <p>Thanks to her creativity, strategic thinking, and results-oriented approach, she is able to craft compelling messages that capture the essence of a brand and inspire action from its followers. </p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Whitney Duenas Richardson’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 1:45 p.m.–2:30 p.m. PT — Thursday, October 24, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-october-2024/summit/agenda-at-a-glance/1/145-p.m,230-p.m.-pt.html" >Panel: Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms</a></h3> <p>In today's digital landscape, brands must be prepared to manage crises, navigate customer dissatisfaction, and respond to negative sentiment on social platforms. This session will explore how leading companies handle such challenges, sharing insights into decision-making frameworks, cross-functional collaboration, and best practices for crisis management. Panelists will discuss how to balance the need for rapid response with thoughtful, strategic action, all while maintaining the well-being of your social media team. Learn how to safeguard your brand’s reputation and effectively serve your customers even in the toughest situations.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Develop decision-making frameworks for determining when and how to respond to negativity online.</li> <li>Explore cross-functional collaboration strategies to ensure the right teams are involved in crisis response.</li> <li>Understand the importance of governance policies and regular audits of your social media crisis plan.</li> <li>Discover escalation best practices and the key roles within a crisis response team.</li> <li>Gain insights into social listening tools that can inform and improve your crisis management strategies.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-october-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#345d5a525b74475b575d55585951505d55474046554051535d5147474159595d401a575b59"><span class="__cf_email__" data-cfemail="721b1c141d32011d111b131e1f17161b13010600130617151b170101071f1f1b065c111d1f">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>