Big Medium | This Is Big Design

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class="icon icon-menu icon-utility" title="menu">Menu</a>  <form action="https://bigmedium.com/cgi-bin/moxiebin/bm-search.cgi/q/3" method="get" class="bmw_search" enctype="multipart/form-data" accept-charset="utf-8"><div> <input type="search" name="bmq" placeholder="Search" value="" /> <button type="submit" class="icon icon-search icon-utility">Search</button> <input type="hidden" name="bms" value="3" /> </div></form>  </div> </div> </header> <main role="main"> <header class="page-header page-header--sans-kicker"> <div class="lc"> <h1 class="bmw_headline">sentient design</h1> </div> </header> <section class="touts touts--sans-kicker u--zero-border"> <div class="lc u--zero-pad"> <div class="standard-margin touts-3up">  <div class="tout-links tout-links--tags tout-links--tag-sentient-design"> <div class="bmw_link bma_page1685"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/workshop-sentient-design-ai-experiences.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-250.png" class="bma_thumb" alt="Four devices lighting up with Sentient Design and machine intelligence" srcset="https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-500.png 500w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/events-workshops/" class="kicker kicker--tout kicker--invert">events & workshops</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/workshop-sentient-design-ai-experiences.html" title="Workshop: Craft AI-Powered Experiences with Sentient Design" rel="bookmark">Workshop: Craft AI-Powered Experiences with Sentient Design</a></h3><div class="bma_desc">Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.</div> </div> </div> </div> <div class="bmw_link bma_page1687"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/your-sparkles-are-fizzling.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sparkles-wilting.4x3-250.png" class="bma_thumb" alt="Illustration of sparkles wilting on the vine" srcset="https://bigmedium.com/bm.pix/sparkles-wilting.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-500.png 500w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/icons/" class="kicker kicker--tout kicker--invert">icons</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/your-sparkles-are-fizzling.html" title="Your Sparkles Are Fizzling" rel="bookmark">Your Sparkles Are Fizzling</a></h3><div class="bma_desc">Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.</div> </div> </div> </div> <div class="bmw_link bma_page1686"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/data-whisperer-pinocchio-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/pinocchio-2.4x3-250.png" class="bma_thumb" alt="Illustration of Pinocchio with AI sparkles-2" srcset="https://bigmedium.com/bm.pix/pinocchio-2.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/pinocchio-2.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/pinocchio-2.4x3-500.png 500w, https://bigmedium.com/bm.pix/pinocchio-2.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/data-whisperer-pinocchio-sentient-design.html" title="Data Whisperers, Pinocchios, and Sentient Design" rel="bookmark">Data Whisperers, Pinocchios, and Sentient Design</a></h3><div class="bma_desc">Podcasts from PDFs! Working code from pen-and-paper sketches! Discover the new AI-powered design patterns that liberate content from frozen formats—and create new experience paradigms.</div> </div> </div> </div> <div class="bmw_link bma_page1665"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/hello-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sentient-design-hello.4x3-250.png" class="bma_thumb" alt="Illustration of four computers and devices lighting up with Sentient Design awareness" srcset="https://bigmedium.com/bm.pix/sentient-design-hello.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-500.png 500w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/hello-sentient-design.html" title="Say Hello to Sentient Design" rel="bookmark">Say Hello to Sentient Design</a></h3><div class="bma_desc">Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.</div> </div> </div> </div> <div class="bmw_link bma_page1654"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/sentient-design-josh-clark-talk.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-250.jpg" class="bma_thumb" alt="Photo of Josh Clark speaking in front of a screen with the text, "Get cozy with casual intelligence"" srcset="https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-2000.jpg 960w, https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/speaking/sentient-design-josh-clark-talk.html" title="Sentient Design: AI and the Next Chapter of UX" rel="bookmark">Sentient Design: AI and the Next Chapter of UX</a></h3><div class="bma_desc">Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.</div> </div> </div> </div> <div class="bmw_link bma_page1675"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/shape-of-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/shape-of-sentient-design-promo.4x3-250.png" class="bma_thumb" alt="Illustration of two hands holding aloft a triangle with AI sparkles inside" srcset="https://bigmedium.com/bm.pix/shape-of-sentient-design-promo.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/shape-of-sentient-design-promo.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/shape-of-sentient-design-promo.4x3-500.png 500w, https://bigmedium.com/bm.pix/shape-of-sentient-design-promo.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/shape-of-sentient-design.html" title="The Shape of Sentient Design" rel="bookmark">The Shape of Sentient Design</a></h3><div class="bma_desc">Use this diagram to think through and explore AI-mediated experiences in your product design.</div> </div> </div> </div> <div class="bmw_link bma_page1674"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/has-the-ai-edge-become-a-dull-blade.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/ai-blade-4.4x3-250.png" class="bma_thumb" alt="AI Robot wielding a blade" srcset="https://bigmedium.com/bm.pix/ai-blade-4.4x3-2000.png 1440w, https://bigmedium.com/bm.pix/ai-blade-4.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/ai-blade-4.4x3-500.png 500w, https://bigmedium.com/bm.pix/ai-blade-4.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/has-the-ai-edge-become-a-dull-blade.html" title="Has the “AI Edge” Become a Dull Blade?" rel="bookmark">Has the “AI Edge” Become a Dull Blade?</a></h3><div class="bma_desc">Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing.</div> </div> </div> </div> <div class="bmw_link bma_page1695"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/design-of-ai-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-250.jpg" class="bma_thumb" alt="Headshots of Josh Clark and Veronika Kindred promoting the Design of AI podcast and talking about Sentient Design" srcset="https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-2000.jpg 840w, https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/podcast/" class="kicker kicker--tout kicker--invert">podcast</a><h3 class="bma_head"><a href="https://bigmedium.com/speaking/design-of-ai-sentient-design.html" title="Design of AI: Sentient Design" rel="bookmark">Design of AI: Sentient Design</a></h3><div class="bma_desc">Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.</div> </div> </div> </div> <div class="bmw_link bma_page1664"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/ai-snake-oil-miracle-cure.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/snake-oil.4x3-250.png" class="bma_thumb" alt="Bottle of snake oil surrounded by AI sparkles" srcset="https://bigmedium.com/bm.pix/snake-oil.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/snake-oil.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/snake-oil.4x3-500.png 500w, https://bigmedium.com/bm.pix/snake-oil.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/ai-snake-oil-miracle-cure.html" title="A.I., Snake Oil, and Miracle-Cure Expectations" rel="bookmark">A.I., Snake Oil, and Miracle-Cure Expectations</a></h3><div class="bma_desc">Be distrustful when AI is hyped as a cure-all—but don’t assume it’s useless just because it doesn’t live up to outlandish promises.</div> </div> </div> </div> <div class="bmw_link bma_page1591"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/youre-not-too-late-machine-learning-ai-stats.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/youre-not-too-late.4x3-250.png" class="bma_thumb" alt="You're Not Too Late" srcset="https://bigmedium.com/bm.pix/youre-not-too-late.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-500.png 500w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/youre-not-too-late-machine-learning-ai-stats.html" title="You’re Not Late to Machine Learning" rel="bookmark">You’re Not Late to Machine Learning</a></h3><div class="bma_desc">If you’re worried that you’re behind in getting in on machine learning, never fear: AI has not so much come of age as reached an awkward adolescence. You’re right on time.</div> </div> </div> </div> <div class="bmw_link bma_page1582"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/why-machine-learning-and-ai-matter-for-design-team.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/friends-with-robots.4x3-250.png" class="bma_thumb" alt="Making friends with the robots" srcset="https://bigmedium.com/bm.pix/friends-with-robots.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-500.png 500w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/why-machine-learning-and-ai-matter-for-design-team.html" title="Why Machine Learning and AI Matter for Design Teams" rel="bookmark">Why Machine Learning and AI Matter for Design Teams</a></h3><div class="bma_desc">There’s a critical role for design in the era of the algorithm—and your organization almost certainly has what it needs to jump in today.</div> </div> </div> </div> <div class="bmw_link bma_page1581"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/ai-is-your-new-design-material.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-250.jpg" class="bma_thumb" alt="Josh Clark at Amuse Conference in 2019: "AI is your new design material"" srcset="https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-2000.jpg 2000w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/speaking/ai-is-your-new-design-material.html" title="A.I. Is Your New Design Material" rel="bookmark">A.I. Is Your New Design Material</a></h3><div class="bma_desc">Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.</div> </div> </div> </div> <div class="bmw_link bma_page1520"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/presentable-podcast-dinosaur-surfboard.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/dinosaur-confidence-4x3.4x3-250.png" class="bma_thumb" alt="Dinosaur (maybe on a surfboard?) 4x3" srcset="https://bigmedium.com/bm.pix/dinosaur-confidence-4x3.4x3-2000.png 600w, https://bigmedium.com/bm.pix/dinosaur-confidence-4x3.4x3-500.png 500w, https://bigmedium.com/bm.pix/dinosaur-confidence-4x3.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/podcast/" class="kicker kicker--tout kicker--invert">podcast</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/presentable-podcast-dinosaur-surfboard.html" title="Designing with Artificial Intelligence: The Dinosaur on a Surfboard" rel="bookmark">Designing with Artificial Intelligence: The Dinosaur on a Surfboard</a></h3><div class="bma_desc">On the Presentable podcast, Josh Clark joins Jeff Veen to consider the role for designers in a world of algorithms and machine learning.</div> </div> </div> </div> <div class="bmw_link bma_page1470"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/design-in-the-era-of-the-algorithm.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/josh-clark-3.4x3-250.jpg" class="bma_thumb" alt="Josh Clark at Mind the Product 2017" srcset="https://bigmedium.com/bm.pix/josh-clark-3.4x3-2000.jpg 1068w, https://bigmedium.com/bm.pix/josh-clark-3.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/josh-clark-3.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/josh-clark-3.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/speaking/design-in-the-era-of-the-algorithm.html" title="Design in the Era of the Algorithm" rel="bookmark">Design in the Era of the Algorithm</a></h3><div class="bma_desc">Machine learning is technology’s new frontier, and designers have a crucial part to play. Josh Clark explores our new roles and responsibilities when we design for the machines.</div> </div> </div> </div> <div class="bmw_link bma_page1484"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/how-ai-will-affect-ux-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/robot-pencil.4x3-250.jpg" class="bma_thumb" alt="Robot with pencil" srcset="https://bigmedium.com/bm.pix/robot-pencil.4x3-2000.jpg 933w, https://bigmedium.com/bm.pix/robot-pencil.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/robot-pencil.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/interview/" class="kicker kicker--tout kicker--invert">interview</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/how-ai-will-affect-ux-design.html" title="The Rise of Artificial Intelligence: How AI Will Affect UX Design" rel="bookmark">The Rise of Artificial Intelligence: How AI Will Affect UX Design</a></h3><div class="bma_desc">Adobe profiled and interviewed Big Medium’s Josh Clark about the opportunities and challenges facing UX designers in a world of machine learning and artificial intelligence.</div> </div> </div> </div> <div class="bmw_link bma_page1402"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/systems-smart-enough-to-know-theyre-not-smart-enough.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-250.jpg" class="bma_thumb" alt="An uncertain robot" srcset="https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-2000.jpg 2000w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/systems-smart-enough-to-know-theyre-not-smart-enough.html" title="Systems Smart Enough To Know When They're Not Smart Enough" rel="bookmark">Systems Smart Enough To Know When They're Not Smart Enough</a></h3><div class="bma_desc">Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?</div> </div> </div> </div> <div class="bmw_link bma_page1699 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/when-combinations-of-humans-and-ai-are-useful.html" title="When Combinations of Humans and A.I. are Useful" rel="bookmark">When Combinations of Humans and A.I. are Useful</a></h3><div class="bma_desc">A research study raises challenging questions about collaborative AI interfaces, including the value of “human in the loop” interfaces and explanations of AI logic and confidence scores.</div> </div> </div> </div> <div class="bmw_link bma_page1694 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/ai-pioneer-thinks-ai-is-dumber-than-a-cat.html" title="This AI Pioneer Thinks AI Is Dumber Than a Cat" rel="bookmark">This AI Pioneer Thinks AI Is Dumber Than a Cat</a></h3><div class="bma_desc">AI pioneer Yann LeCun reminds us that just because LLMs are good at language doesn’t mean that they’re smart.</div> </div> </div> </div> </div>   <ul class="bmw_overflowNav"> <li><span class="bma_inertPage">Previous</span></li> <li><a href="https://bigmedium.com/bm.tags/sentient-design/index.html" class="bma_thisPage">1</a></li> <li><a href="https://bigmedium.com/bm.tags/sentient-design/index.p2.html">2</a></li> <li><a href="https://bigmedium.com/bm.tags/sentient-design/index.p2.html">Next</a></li> </ul>  </div> </div> </section> </main> <section id="nav" class="prefooter"> <div class="toolbar"> <div class="lc"> <a href="https://bigmedium.com/" class="logo"> <svg xmlns="http://www.w3.org/2000/svg" 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