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<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <title>Has the “AI Edge” Become a Dull Blade? | Big Medium</title> <meta name="description" content="Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. 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10.031-23.156s-3.61-17.156-10.031-23.156a31.489 31.489 0 0 0-23.719-8.578z"/></svg> </div> </div> <div class="lc">  <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker">sentient design</a>   <h1 class="bmw_headline">Has the “AI Edge” Become a Dull Blade?</h1>   <h2 class="bmw_byline">By <a href="https://bigmedium.com/about/veronika-kindred.html" class="bmc_byline">Veronika Kindred</a> <br /> <span class="bmc_bylineTitle">Designer & Researcher, Big Medium</span> </h2>   <span class="bmw_pubdate">Published Jul 30, 2024</span>  </div> </header> <div class="lc maincontent"> <section class="bodycontent">  <div class="bmw_pageContent"> <aside class="aside media-right"> <p>This essay is part of <a href="/bm.tags/sentient-design/">a series about Sentient Design</a>, the already-here future of intelligent interfaces and AI-mediated experiences.</p> <h3 class="u--zero-bottom-margin">The book</h3> <p><cite>Sentient Design</cite> by Josh Clark with Veronika Kindred will be published by <a href="https://rosenfeldmedia.com/books/sentient-design/">Rosenfeld Media</a>.</p> <h3 class="u--zero-bottom-margin">The talk</h3> <p class="u--zero-bottom-margin"><a href="/speaking/sentient-design-josh-clark-talk.html"><img src="/bm.pix/josh-clark-casual-intelligence.4x3-500.jpg" width="600" height="375" alt="Photo of Josh Clark speaking in front of a screen that says, "Get cozy with casual intelligence"" style="width:100%; max-width:324px;" /></a></p> <p class="bm-caption"><a href="/speaking/sentient-design-josh-clark-talk.html">Watch Josh Clark's talk “Sentient Design”</a></p> <h3 class="u--zero-bottom-margin">Need help?</h3> <p>If you’re working on strategy, design, or development of AI-powered products, we do that! <a href="/hire/">Get in touch.</a></p> </aside> <p>It’s already become a tired cliche: “AI won’t take your job, but someone using AI will.” The phrase is starting to feel overstated because AI, while helpful, isn’t proving to be as revolutionary as its proponents promised… but it is becoming an everyday technology.</p> <p>At first it felt like AI gave us, the tech savvy, an edge. What happens now that recruiters, bosses, and peers have caught on and AI has become the expectation? In <a href="https://rosenfeldmedia.com/events/futures/sessions/the-ai-edge-from-researcher-to-strategist/">Fisayo Osilaja’s recent talk</a> at the Rosenfeld Futures: “Designing with AI” conference, Osilaja discussed how she used AI to catapult her career from researcher to strategist—a “super researcher.” In <a href="https://www.youtube.com/watch?v=5uLSDbh6M_U">Amy Webb’s 2024 SXSW talk</a>, Webb talked about how AI could be used by attendees to generate SXSW roundup reports for their higher-ups. She even joked that attendees could use the time they saved to sip margaritas. But will 2024’s tequila time carry over to next year– when everyone else is using the same AI time savers, too? </p> <p>I was a college senior when OpenAI released ChatGPT in late November 2022. On campus, this meant that a powerfully accessible AI tool was unleashed just in time for finals. It could summarize the books you hadn’t read, write code you hadn’t bothered to learn, and write essays you hadn’t gotten to yet. December 2022 was a short but golden age of plagiarism for many of my classmates; teachers had already written or planned their final exams, and tools to detect if students had used AI were not yet widespread.</p> <p>By spring 2023, the next finals season, the sun had mostly set on rampant AI plagiarism. Teachers were redesigning their exams to make it harder to cheat, and there were hosts of software platforms that promised to catch their students if they did. But, students still use AI. The typical student might not be turning in work straight as it’s generated (or maybe they are), but they’re certainly using it in their workflow. Etiquette is forming, and norms have been established. Most importantly, it’s not the students who adopted the technology first who benefit the most from AI in the post AI-plagiarism era, but those who found a good place for it in their workflow.</p> <p>Are we in the golden age of sneaky workplace AI? The same cycle I experienced in school seems to be happening in the workplace, now complicated by an undercurrent of corporate anxiety. According to a May 2024 <a href="https://www.microsoft.com/en-us/worklab/work-trend-index/ai-at-work-is-here-now-comes-the-hard-part#section2">study by Microsoft</a>, 75% of knowledge workers are using AI at work. Seventy-eight percent of those AI users are incorporating tools into their work that are not provided by their employers, a phenomenon the study’s authors have dubbed BYOAI. Just under half of those AI users started using AI at work in the past six months. These numbers are probably low: the same study shows that 52% of people who use AI at work are reluctant to admit to using it for their most important tasks. Fifty-three percent say they worry that using AI on important work tasks makes them look replaceable.</p> <p>There’s an irony here: at a time when C-levels are actively trying to realize efficiencies with AI; individuals are tentatively doing so in their own personal practice—but they’re not sure if that’s okay. Is it cheating to use AI, or is it a savvy way to get an edge? As a result, there’s an unreported pocket of productivity that individual employees are silently mining—and not telling their bosses.</p> <p>The unreported nature of this productivity will change as AI use in the workplace is normalized and as etiquette regarding AI’s use becomes formalized. Just as it happened on school campuses in 2022, hidden use of AI will yield to open use as norms are established. That normalization is already starting to happen. Those that benefit the most will be the ones who find appropriate places for the tool in their workflow. AI-powered tools are becoming everyday productivity tools like spreadsheets and word processors. That’s a good thing, by the way: technology tends to become more powerful as it becomes more ordinary.</p> <p>So now what? The competitive edge of early adoption will fade quickly: Alas, when everyone’s special, nobody’s special. No sneaking off for solo margarita celebrations anymore. The AI advantages (and celebrations) that are more likely to emerge are at the team and organizational level. While AI might be giving the tech-savvy an edge for now, employers and peers will soon adapt. While my time at school showed me how individuals can benefit from AI integration, my research at Big Medium is showing that workplace adoption of AI is less about creating an individual competitive edge—that blade is getting blunter with every new adopter—but more about how adoption by a team can speed and elevate the work of everyone. So how can your team realize these benefits?</p> <p>We’re finding that these elevations happen when:</p> <ol> <li><p><strong>Teams normalize the use of AI tools in everyday work.</strong> Teams who are open about their AI use and communicate their personal innovations will see the whole team progress faster. Openness, communication, and regular use breeds innovation.</p></li> <li><p><strong>Teams can adapt processes and workflow to accommodate AI.</strong> Thoughtful teams consider their own strengths and weaknesses as well as their tools’. How can AI fill in for parts of a process that the team is not good at? What is the team much better at than AI? When is the human in the loop?</p></li> <li><p><strong>Organizers establish clear guidelines and quality expectations for AI-supported work, including transparency and QA.</strong></p></li> </ol> <p>These are all themes that we’re following in adapting our own design and development processes at Big Medium. You can get a peek at how that plays out by watching our recent <a href="https://bigmedium.com/speaking/ai-and-design-systems-virtual-event.html">AI and Design Systems online event</a>.</p> <p>AI brings the opportunity to elevate the work of the whole workplace, not just the individual. If business is focused on efficiency, let’s realize those dividends in better results and higher revenues that benefit all of us. Just as it doesn’t help students to use AI to completely take over their homework, we can see that AI works best in the workplace as an enabler more than a replacement for critical human tasks. Indeed, the core principle of <a href="https://bigmedium.com/ideas/hello-sentient-design.html">Sentient Design</a> is that AI should amplify our agency and judgment instead of replacing them. AI may not be revolutionary, but it’s powerfully evolutionary in elevating the everyday work we all do—together.</p> <hr /> <p><em>Looking for help on the strategy, design, or development of AI-powered products and features? That’s what we do! <a href="/hire/">Get in touch</a> to learn more about our engagements, workshops, and Sentient Design sprints, or <a href="https://bigmedium.com/ideas/big-medium-newsletter.html">sign up for our newsletter</a> to keep up with everything Big Medium is sharing about AI and Sentient Design.</em></p> </div>   </section> <section class="moreinfo">  <h3>Read more about...</h3> <ul class="bmw_tags"> <li><a href="https://bigmedium.com/bm.tags/sentient-design/">sentient design</a></li> <li><a href="https://bigmedium.com/bm.tags/ai/" rel="tag">ai</a></li> <li><a href="https://bigmedium.com/bm.tags/culture/" rel="tag">culture</a></li> <li><a href="https://bigmedium.com/bm.tags/design/" rel="tag">design</a></li> <li><a href="https://bigmedium.com/bm.tags/work/" rel="tag">work</a></li> </ul>  </section> </div> </article> </main> <section class="touts"> <div class="lc u--zero-pad"> <div class="standard-margin touts-3up"> <h2><a href="https://bigmedium.com/ideas/" class="kicker kicker--invert">Ideas</a></h2>  <div class="tout-links tout-links--latest tout-links--sec-ideas"> <div class="bmw_link bma_page1704"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/2025-the-year-ahead.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/2025-promo.4x3-250.png" class="bma_thumb" alt="2025: The Year Ahead" srcset="https://bigmedium.com/bm.pix/2025-promo.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/2025-promo.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/2025-promo.4x3-500.png 500w, https://bigmedium.com/bm.pix/2025-promo.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/design/" class="kicker kicker--tout kicker--invert">design</a> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/2025-the-year-ahead.html" title="2025: The Year Ahead" rel="bookmark">2025: The Year Ahead</a></h3> <div class="bma_desc">AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.</div> </div> </div> </div> <div class="bmw_link bma_page1705"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/new-adventures-for-old-friends.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/new-adventures.4x3-250.png" class="bma_thumb" alt="Farewell for new adventures" srcset="https://bigmedium.com/bm.pix/new-adventures.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/new-adventures.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/new-adventures.4x3-500.png 500w, https://bigmedium.com/bm.pix/new-adventures.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/life/" class="kicker kicker--tout kicker--invert">life</a> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/new-adventures-for-old-friends.html" title="New Adventures for Old Friends" rel="bookmark">New Adventures for Old Friends</a></h3> <div class="bma_desc">Brad Frost, Ian Frost, and Jessi Hall are moving on to exciting new chapters. We’re so grateful and proud of everything we’ve done together.</div> </div> </div> </div> <div class="bmw_link bma_page1665"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/hello-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sentient-design-hello.4x3-250.png" class="bma_thumb" alt="Illustration of four computers and devices lighting up with Sentient Design awareness" srcset="https://bigmedium.com/bm.pix/sentient-design-hello.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-500.png 500w, https://bigmedium.com/bm.pix/sentient-design-hello.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/hello-sentient-design.html" title="Say Hello to Sentient Design" rel="bookmark">Say Hello to Sentient Design</a></h3> <div class="bma_desc">Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.</div> </div> </div> </div> <div class="bmw_link bma_page1685"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/workshop-sentient-design-ai-experiences.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-250.png" class="bma_thumb" alt="Four devices lighting up with Sentient Design and machine intelligence" srcset="https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-500.png 500w, https://bigmedium.com/bm.pix/sentent-design-workshop.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/events-workshops/" class="kicker kicker--tout kicker--invert">events & workshops</a> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/workshop-sentient-design-ai-experiences.html" title="Workshop: Craft AI-Powered Experiences with Sentient Design" rel="bookmark">Workshop: Craft AI-Powered Experiences with Sentient Design</a></h3> <div class="bma_desc">Reserve a private workshop to teach your product and design teams to imagine, design, and deliver AI-powered features and products.</div> </div> </div> </div> <div class="bmw_link bma_page1701"> <div class="bma_mediatop"> <a href="https://designtokenscourse.com" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/subatomic-course.4x3-250.png" class="bma_thumb" alt="Subatomic: The Complete Guide to Design Systems" srcset="https://bigmedium.com/bm.pix/subatomic-course.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/subatomic-course.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/subatomic-course.4x3-500.png 500w, https://bigmedium.com/bm.pix/subatomic-course.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/course/" class="kicker kicker--tout kicker--invert">course</a> <h3 class="bma_head"><a href="https://designtokenscourse.com" title="Subatomic: All About Design Tokens" rel="bookmark">Subatomic: All About Design Tokens</a></h3> <div class="bma_desc">In this eight-part course, Brad and Ian Frost teach you everything you need to know about creating an effective design token system.</div> </div> </div> </div> <div class="bmw_link bma_page1687"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/your-sparkles-are-fizzling.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/sparkles-wilting.4x3-250.png" class="bma_thumb" alt="Illustration of sparkles wilting on the vine" srcset="https://bigmedium.com/bm.pix/sparkles-wilting.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-500.png 500w, https://bigmedium.com/bm.pix/sparkles-wilting.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/icons/" class="kicker kicker--tout kicker--invert">icons</a> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/your-sparkles-are-fizzling.html" title="Your Sparkles Are Fizzling" rel="bookmark">Your Sparkles Are Fizzling</a></h3> <div class="bma_desc">Let’s retire the sparkle emoji, purple hues, and rainbow gradients for AI-powered features.</div> </div> </div> </div> </div>  <div class="continue"> <a href="https://bigmedium.com/ideas/" class="btn btn--next"> <span class="btn-arrow-text--right">More Ideas</span> </a> </div> </div> </div> </section> <section class="touts"> <div class="lc u--zero-pad"> <div class="standard-margin touts-simple"> <h2><a href="https://bigmedium.com/ideas/links/" class="kicker kicker--invert">What We’re Reading</a></h2>  <div class="tout-links tout-links--latest tout-links--sec-links"> <div class="bmw_link bma_page1707 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/tiktok-will-never-die---the-atlantic.html" title="TikTok Will Never Die" rel="bookmark">TikTok Will Never Die</a></h3> <div class="bma_desc">TikTok might not be chit-chatting generative AI, writes Damon Beres, but it’s the most widely and deeply impactful AI application we’ve seen so far.</div> </div> </div> </div> <div class="bmw_link bma_page1702 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/ms-copilot-flying-straight-into-the-mountain.html" title="MS Copilot Flying Straight Into the Mountain" rel="bookmark">MS Copilot Flying Straight Into the Mountain</a></h3> <div class="bma_desc">Vaclav Vincalek ponders what happens when <em>anyone</em> can casually create agents and set them loose.</div> </div> </div> </div> <div class="bmw_link bma_page1699 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/when-combinations-of-humans-and-ai-are-useful.html" title="When Combinations of Humans and A.I. are Useful" rel="bookmark">When Combinations of Humans and A.I. are Useful</a></h3> <div class="bma_desc">A research study raises challenging questions about collaborative AI interfaces, including the value of “human in the loop” interfaces and explanations of AI logic and confidence scores.</div> </div> </div> </div> <div class="bmw_link bma_page1694 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/ai-pioneer-thinks-ai-is-dumber-than-a-cat.html" title="This AI Pioneer Thinks AI Is Dumber Than a Cat" rel="bookmark">This AI Pioneer Thinks AI Is Dumber Than a Cat</a></h3> <div class="bma_desc">AI pioneer Yann LeCun reminds us that just because LLMs are good at language doesn’t mean that they’re smart.</div> </div> </div> </div> <div class="bmw_link bma_page1693 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/beware-of-botshit.html" title="Beware of Botshit" rel="bookmark">Beware of Botshit</a></h3> <div class="bma_desc">Botshit is hallucinated content that makes its way into human communications or screws up decision making.</div> </div> </div> </div> <div class="bmw_link bma_page1692 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/radically-adaptive-world-model-ethan-mollick.html" title="A Radically Adaptive World Model" rel="bookmark">A Radically Adaptive World Model</a></h3> <div class="bma_desc">A research project generates a world based on Counter-Strike, frame by frame in response to your actions. What happens when you apply the same thinking to the design of websites, dashboards, or canvas apps?</div> </div> </div> </div> </div>  <div class="continue"> <a href="https://bigmedium.com/ideas/links/" class="btn btn--next"> <span class="btn-arrow-text--right">More Links</span> </a> </div> </div> </div> </section> <section id="nav" class="prefooter"> <div class="toolbar"> <div class="lc"> <a href="https://bigmedium.com/" class="logo"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 830 147" role="img" aria-label="Big Medium" preserveAspectRatio="xMaxYMax meet"><title>Big Medium</title><desc>Big Medium logo</desc><use xlink:href="#bmlogo" id="footerLogo" /></svg> </a> <a href="#bm-top" id="BackToTop" class="icon icon-menu-up icon-utility">Back to top</a> </div> </div> <div class="lc">  <form action="https://bigmedium.com/cgi-bin/moxiebin/bm-search.cgi/q/3" method="get" class="bmw_search" enctype="multipart/form-data" accept-charset="utf-8"><div> <input type="search" name="bmq" placeholder="Search" value="" /> <button type="submit" class="icon icon-search icon-utility">Search</button> <input type="hidden" name="bms" value="3" /> </div></form>  <nav class="bmw_navigation bmn_hnav" role="navigation"> <div class="bmn_skipnav"><a href="#bm-skipnavbottom">Skip Navigation</a></div> <ul> <li class="bmn_sec-ideas bmn_active"><a title="" href="https://bigmedium.com/ideas/">Ideas</a></li> <li class="bmn_sec-projects"><a title="" href="https://bigmedium.com/projects/">Projects</a></li> <li class="bmn_sec-speaking"><a title="" href="https://bigmedium.com/speaking/">Talks</a></li> <li class="bmn_sec-about"><a title="" href="https://bigmedium.com/about/">About</a></li> <li class="bmn_sec-hire"><a title="" href="https://bigmedium.com/hire/">Hire Us</a></li> </ul> <span class="bmn_clearNav" id="bm-skipnavbottom"> </span> </nav> </div> </section>  <div class="bmw_footer"> <footer class="footer"> <div class="lc"> <div class="read-us"> <h3>Read us</h3> <ul> <li class="book-atomic"> <a href="https://atomicdesign.bradfrost.com"> <img src="/pix/atomic-design.png" alt="Atomic Design, by Brad Frost" /> </a> </li> <li class="book-touch"> <a href="http://abookapart.com/products/designing-for-touch"> <img src="/pix/designing-for-touch.png" alt="Designing for Touch, by Josh Clark" /> </a> </li> </ul> </div> <div class="hire-us"> <h3>Work with us</h3> <ul> <li><a href="/hire/#ui-ux-design">Interface and experience design</a></li> <li><a href="/hire/#sentient-design">Sentient Design and AI</a></li> <li><a href="/hire/#product-strategy-process">Digital strategy and process</a></li> <li><a href="/hire/#design-systems">Design systems</a></li> <li><a href="/hire/#production">Production and co-creation</a></li> <li><a href="/hire/#action-plan">Action plan</a></li> <li><a href="/hire/#coaching">Coaching and hands-on advice</a></li> <li><a href="/hire/#workshops-talks">Workshops and talks</a></li> </ul> </div> <div class="follow-us"> <h3>Follow us</h3> <h4>Get the <a href="/ideas/big-medium-newsletter.html">newsletter</a></h4> <div id="mc_embed_shell_bmfooter" class="bmc_mailchimp"> <div id="mc_embed_signup_bmfooter"> <script src="https://f.convertkit.com/ckjs/ck.5.js"></script> <form action="https://app.kit.com/forms/7693367/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="7693367" data-uid="93da655f7d" data-format="inline" data-version="5" data-options="{"settings":{"after_subscribe":{"action":"message","success_message":"Success! 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