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Which small businesses are most vulnerable to COVID-19—and when | McKinsey
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class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/andre-dua" class="mdc-c-link-inline___7DRrt_8032924 mdc-c-link-inline--secondary___YKoOK_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">André Dua</span></a> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/kweilin-ellingrud" class="mdc-c-link-inline___7DRrt_8032924 mdc-c-link-inline--secondary___YKoOK_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Kweilin Ellingrud</span></a> </span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j"><a data-component="mdc-c-link" href="/our-people/deepa-mahajan" class="mdc-c-link-inline___7DRrt_8032924 mdc-c-link-inline--secondary___YKoOK_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Deepa Mahajan</span></a><span> </span></span></span><span class="AuthorsByLine_mck-c-authors-byline__author__XdrlD"><span class="AuthorsByLine_mck-c-authors-byline__no-wrap__Ced0j">Jake Silberg</span></span></div><div class="mdc-u-grid-col-md-start-8 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-end-11 ArticleContent_mck-c-article-content__share-tools__kWRRw"></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-animation-blur-in-400"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-5"><div class="mck-u-links-inline">Those with relatively limited financial resources are most at risk, but none are immune to the pandemic’s effects. Understanding which small businesses in the US are most threatened can help the rest of us respond to the crisis.</div></div></div></section><main data-layer-region="article-body" class="mdc-u-grid mdc-u-grid-gutter-xxl"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><div class="mdc-o-content-body mck-u-dropcap"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="DownloadsSidebar_mck-c-downloads-sidebar__iFmyt mck-o-xs-right-span"><div data-layer-region="downloads-right-rail"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924"></h3><div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924"><a data-component="mdc-c-link" href="#/download/%2F~%2Fmedia%2Fmckinsey%2Ffeatured%20insights%2Famericas%2Fwhich%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when%2Fwhich-small-businesses-are-most-vulnerable-to-covid-19-and-when-final.pdf%3FshouldIndex%3Dfalse" class="DownloadsSidebar_mck-c-downloads-sidebar__download-link__fPqFQ mdc-c-link___lBbY1_8032924" target="_self" data-layer-event-prefix="Download Link" data-layer-action="click" data-layer-report-type="" data-layer-file-name="which-small-businesses-are-most-vulnerable-to-covid-19-and-when-final" data-layer-report-name="which-small-businesses-are-most-vulnerable-to-covid-19-and-when-final>"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-md___yi5fA_8032924 mck-download-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924"> (PDF-792 KB)</span></a></div></div></div></div> <p><strong>As the fallout from the coronavirus</strong> pandemic comes into sharper focus, the position of the nation’s small businesses appears, overall, to be particularly bleak.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="a84ab62c-7452-4837-909e-a7780d5b6470"><sup class="FootNote_footnotesup__e73z_">1</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="a84ab62c-7452-4837-909e-a7780d5b6470" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">This article focuses on small businesses with at least one but fewer than 500 employees. It excludes “nonemployer firms” (self-employed people) except where noted otherwise.</span></span></span></a></span> By mid-April, according to a report from the Facebook & Small Business Roundtable, about a third had temporarily stopped operating,<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="10b2c61f-0d4e-4caa-8d18-49b3c613de11"><sup class="FootNote_footnotesup__e73z_">2</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="10b2c61f-0d4e-4caa-8d18-49b3c613de11" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline"><em>State of Small Business Report, </em>Facebook & Small Business Roundtable, May 2020, aboutfb.com.</span></span></span></a></span> and by mid-May more than half had laid off or furloughed employees. Our analysis of several surveys of small businesses suggests that before accounting for intervention, 1.4 million to 2.1 million of them (25 to 36 percent) could close permanently as a result of the disruption from just the first four months of the COVID-19 pandemic.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="3e8c0422-97ad-4a93-999e-cf94e8df4305"><sup class="FootNote_footnotesup__e73z_">3</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="3e8c0422-97ad-4a93-999e-cf94e8df4305" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">As we discuss further in the sidebar on methodology, this does not take into account support and interventions already undertaken, through the Paycheck Protection Program, for example.</span></span></span></a></span></p> <div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="bottom-right" class="mck-c-inline-module-container SideBar_mck-c-sidebar__bgimg-wrapper__Qj4Dt mck-o-sm-left-span SideBar_mck-c-sidebar__sidebar-wrapper__Dpjw2 SideBar_mck-c-sidebar__sidebar-wrapper--istablet__IQ6ii mck-u-screen-only mck-c-module-wrapper" data-layer-region="sidebar"><div class="SideBar_mck-c-sidebar__epoAm mck-o-md-center"><div class="SideBar_mck-c-sidebar__share-icons-wrapper__9gB_c"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--display-column___X0HDD_8032924 SideBar_mck-c-sidebar__share-icons___eQy6"><div data-component="mdc-c-dropdown-menu" class="mdc-c-drop-down"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_8032924 mdc-c-button--ghost mdc-c-button--size-medium mdc-c-drop-down__rootmenu___yJzvz_8032924" aria-expanded="false" aria-haspopup="menu"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--default___f-hQM_8032924 mdc-c-icon--size-md___yi5fA_8032924 mck-share2-icon"></span></button><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class=""></div></div><button data-component="mdc-c-button" aria-label="Expandable Sidebar" type="button" id="button_id" class="mdc-c-button___U4iY2_8032924 mdc-c-button--ghost mdc-c-button--size-medium SideBar_mck-c-sidebar__toggle-btn__EL8iE" aria-expanded="false" data-layer-event-prefix="UI Item" data-layer-action="click" data-layer-category="sidebar" data-layer-subcategory="open" data-layer-text="open sidebar"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--radial___y3csX_8032924 mdc-c-icon--size-xxl___cL3ZT_8032924 mck-plus-no-circle-icon"></span></button></div></div><div class="SideBar_mck-c-sidebar__content-outer__UdWCq"><div class="SideBar_mck-c-sidebar__eyebrow__5GSEq"></div><div class="SideBar_mck-c-sidebar__content__raEwe"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-3 SideBar_mck-c-sidebar__content-heading__NJekY"><div>Our methodology</div></h2><div class="SideBar_mck-c-sidebar__content-description__4p9iI mdc-u-ts-7"><div class="mdc-o-content-body"><p><strong>Broad, economy-wide data</strong> about the COVID-19 pandemic’s effects on business are still emerging. We relied on surveys of small-business owners to help us understand what they have been experiencing and how likely they are, in their own estimation, to close permanently as a result. Our analysis cannot project the impact of the significant federal, state, local, and private interventions, ranging from public–private partnerships to rent deferrals or forgiveness. Instead, we aimed to establish a baseline for understanding the magnitude of the challenge small businesses face.</p> <p>To understand how much the effects of COVID-19 would probably affect small companies, we relied on data from the US Census Bureau’s Small Business Pulse Survey. To estimate the likelihood that these companies would be vulnerable to closing as a result, we drew from an April 2020 survey of small-business owners published by the National Bureau of Economic Research. Data on the resilience of sectors from the Federal Reserve Banks’ 2019 Small Business Credit Survey and the Census Bureau’s 2018 Annual Business Survey helped us estimate how the likelihood of vulnerability would vary by sector. </p> <p>We considered a range of estimates. First, we assumed that the firms which told the US Census Bureau they were experiencing a large negative effect from COVID-19 would become vulnerable to permanent closure at the rate they said they would in the NBER survey if they had experienced a four-month crisis. At the higher end, we considered that some firms reporting a “moderate negative effect” could also become vulnerable. We assumed that firms indicating a large negative effect would become vulnerable at the same rate they would in our first estimate and that the firms experiencing a moderate negative effect from COVID-19 would become vulnerable to closing at the rate they said they would if they experienced a one-month crisis.</p> <p>Because the NBER survey provided expected closure rates only for some sectors, we used the financial resilience of each sector to estimate the expected closure rate for others, basing our estimates on data from the Federal Reserve Banks’ Small Business Credit Survey and Census Bureau’s Annual Business Survey. This approach assumes that less resilient firms and sectors will be more likely to close if they experience the same level of effect from COVID-19.</p></div></div></div></div></div></div> <p>Some small businesses may close because they’re in industries, such as accommodations, food service, and educational services, that are affected by changed customer behavior, especially the physical distancing and mandated operational restrictions that began during the pandemic. Other small businesses may close because they were already at risk financially before the crisis. Indeed, recent research by the Federal Reserve<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="56cd5d88-8757-43ba-8486-67d52857bbed"><sup class="FootNote_footnotesup__e73z_">4</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="56cd5d88-8757-43ba-8486-67d52857bbed" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline"><em>Can Small Firms Weather the Economic Effects of COVID-19,</em> Federal Reserve Bank of New York, April 2020, fedsmallbusiness.org.</span></span></span></a></span> finds that only 35 percent of small businesses were healthy at the end of 2019 and that less healthy ones were three times more likely than the others to close or sell in response to a revenue shock (see sidebar, “Our methodology”). The most vulnerable small businesses face both financial and COVID-related challenges (Exhibit 1).</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mck-c-content-header"><div class="ContentHeader_mck-c-content-header__eyebrow__cBTe_"></div></div><div class="mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/png-smb-ex1-rev.png?cq=50&cpy=Center"/><img alt="" src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/png-smb-ex1-rev.png?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>Before the crisis, small businesses accounted for nearly half of all private-sector jobs. Widespread business exits wreak longer-lasting unemployment and economic damage than temporary shutdowns do, so it’s important to understand which small businesses may remain shuttered permanently. That knowledge can help business leaders and policy makers develop interventions to protect small businesses in the short term, ensure that they can participate in the recovery, and put more of them on a more resilient footing in the years to come.</p> <h2>Sectors most at risk</h2> <p>Plotting the effects of COVID-19 against existing financial risk sheds light on the overall vulnerability of small businesses. The sectors most affected by the coronavirus and the least financially resilient include 1.7 million small businesses, employ 20 million workers, and earn 12 percent of US business revenue (Exhibit 2). A long-lasting COVID-19 crisis could continue to affect these sectors disproportionately and make more of their firms vulnerable to permanent closure.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mck-c-content-header"><div class="ContentHeader_mck-c-content-header__eyebrow__cBTe_"></div></div><div class="mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex2.svgz?cq=50&cpy=Center"/><img alt="Immediately vulnerable sectors employ 20 million workers and earn 12 percent of US business revenue." src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex2.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>The potential fallout from the pandemic goes deeper the longer it plays out. An additional two million small businesses compete in sectors, such as construction and manufacturing, which have fewer businesses that now report negative effects from the pandemic but are also less financially resilient. The longer the economic impact from COVID- 19 continues, the more risk these sectors face. Construction, for example, is believed to be highly sensitive to the economy’s overall health, so a more protracted recovery, combined with relatively low resilience, could lead to significant vulnerability later.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/smb%20disruptor%20image.jpg?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_8032924"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><div>Measuring the vulnerability of US small businesses during the COVID-19 crisis</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--display-column___X0HDD_8032924 mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="https://covid-tracker.mckinsey.com/small-business-vulnerability" class="mdc-c-link-cta___NBQVi_8032924" target="_blank"><span class="mdc-c-link__label___Pfqtd_8032924">Explore the interactive</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-external-icon"></span></a></div></div></div></div> <p>Determining each sector’s level of immediate vulnerability provides a clearer view of the magnitude of the challenge small businesses face in the first few months of the crisis. Surveys of small-business owners helped us generate a range of estimates. At the low end, half of small businesses experiencing a “large negative effect” from COVID-19 could become vulnerable to closure, according to these owners. At the high end, an additional quarter of small businesses, experiencing a “moderate negative effect,” could become vulnerable to closure.</p> <p>Differences between sectors depend on how much COVID-19 has affected them and how likely affected businesses are to close (Exhibit 3). It isn’t only the kinds of small businesses with well-known challenges, such as restaurants and hotels, that are greatly affected. So are other small businesses, in educational services, healthcare, and social assistance. Many private-sector educational services, childhood-education centers, sports classes, and art schools, where physical distancing would be a challenge, could become vulnerable. Similarly, small businesses in the healthcare sector—including ambulatory care (such as dentists’ offices) and small private practices that patients may be reluctant to visit in person—are also highly affected.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mck-c-content-header"><div class="ContentHeader_mck-c-content-header__eyebrow__cBTe_"></div></div><div class="mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex3.svgz?cq=50&cpy=Center"/><img alt="In some sectors, more than a quarter of small businesses may close permanently." src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex3.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>Both public-health regulations and changed consumer behavior can shape the vulnerability of subsectors in the same broader industry differently.</p> <p>Within retail, for example, three-quarters of clothing stores reported a large negative impact on their business as of May 23rd, but only a third of food and beverage stores did. This disparity probably reflects differences in which businesses were classified as essential and therefore allowed to continue operating. In other sectors, short-term lapses in demand may affect differences among subsectors. Within manufacturing, apparel manufacturers, given the pandemic’s impact on the retailing of clothes, are among the hardest-hit small businesses: 71 percent report a large negative impact. Among the electric-equipment and -appliance manufacturers, though, only a fifth report a large negative impact. A similar pattern emerged for financial resilience when we used a data set of financial statements within manufacturing subsectors: before COVID-19, apparel manufacturers had a lower ratio of cash on hand to current liabilities than computer and electronics manufacturers did.</p> <h2>Greater risk for certain business owners</h2> <p>The differences in vulnerability across sectors also create a disproportionate level of risk for lower-income workers, minority business owners, and business owners with less educational attainment. The most vulnerable sectors have the lowest average median income among the four quadrants, at around $13,000, or a third lower than the average median income in the other three (Exhibit 4).</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mck-c-content-header"><div class="ContentHeader_mck-c-content-header__eyebrow__cBTe_"></div></div><div class="mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex4.svgz?cq=50&cpy=Center"/><img alt="Most vulnerable sectors include disproportionate numbers of low-wage workers and minority business owners." src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex4.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <p>In addition, minorities own a quarter of small businesses in the most affected sectors, compared with around 15 percent in the less affected ones. We considered only the effects of sector mix, but other research has found that <a href="/industries/public-sector/our-insights/covid-19s-effect-on-minority-owned-small-businesses-in-the-united-states">minority-owned businesses</a> are also particularly at risk because they tend to have lower resilience. Business owners with only a high-school degree or less are disproportionately at risk as well, since their businesses tend to be in less resilient sectors, particularly in construction and in services (such as repairs, maintenance, and laundry services) in which a third or more of the business owners had, at most, a high-school diploma.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-disruptor1up mck-o-md-center mck-u-inline-module-border-top mck-u-inline-module-border-bottom mck-u-screen-only" data-layer-region="disruptor-1up"><div class="mdc-u-grid mdc-u-grid-gutter-md mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 "><div class="mdc-u-grid-col-lg-span-4 mdc-u-grid-col-md-span-5 Disruptor1Up_mck-c-disruptor1up__image___2Gc4"><picture data-component="mdc-c-picture"><img alt="Coronavirus: Leading through the crisis" src="/~/media/mckinsey/industries/public%20and%20social%20sector/our%20insights/coronavirus%20confronting%20the%20crisis/covid-hero-v5-bright-1536x864.jpg?cq=50&mh=145&car=16:9&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid-col-lg-span-8 mdc-u-grid-col-md-span-7"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_8032924"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><div>Coronavirus: Leading through the crisis</div></h3></div></header><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--display-column___X0HDD_8032924 mck-c-disruptor1up__content Disruptor1Up_mck-c-disruptor1up__content--links__VV4lE mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="/featured-insights/coronavirus-leading-through-the-crisis" class="mdc-c-link-cta___NBQVi_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Read the collection</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-link-arrow-right-icon"></span></a></div></div></div></div> <p>Owners of the smallest firms are also particularly vulnerable. After analyzing previous recessions,<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="f2825e27-e69c-4072-984e-3523d28c9c0b"><sup class="FootNote_footnotesup__e73z_">5</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="f2825e27-e69c-4072-984e-3523d28c9c0b" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">US Census Bureau Business Dynamics Statistics.</span></span></span></a></span> when these firms accounted for the vast majority of permanent closures, we estimate that without effective interventions, around a quarter to around 40 percent of small businesses with fewer than 20 employees could be vulnerable to closing permanently in the first four months of the COVID-19 crisis, compared with less than 5 percent of firms with 100 to 499 employees. However, those larger firms could significantly reduce their employment levels or shutter many locations, even if they do not close permanently as a whole.</p> <h2>Geographic differences in vulnerability</h2> <p>Some of the states with the largest outbreaks, such as Michigan, New Jersey, and New York, also have the highest percentage of vulnerable small businesses (Exhibit 5), likely because of their stricter shelter-in-place rules.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="fd1c7700-b494-4a6c-9a21-bf8cf56807a0"><sup class="FootNote_footnotesup__e73z_">6</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="fd1c7700-b494-4a6c-9a21-bf8cf56807a0" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">The percentage of businesses in a state indicating they are experiencing a “large, negative effect” from COVID-19 is correlated with the number of cases in that state (0.64), much more than it is correlated with just the population of that state (0.39).</span></span></span></a></span> Alaska’s high percentage of vulnerable businesses shows the role of the sector mix. COVID-19 has affected the state to a more than average extent, and Alaska has a higher share of businesses in the most vulnerable sectors, particularly accommodations, food service, transportation, and warehousing.</p> <div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mck-c-inline-module-container mck-o-md-center"><div class="mck-c-content-header"><div class="ContentHeader_mck-c-content-header__eyebrow__cBTe_"></div></div><div class="mck-u-inline-module-border-bottom"><picture data-component="mdc-c-picture" class="Exhibit_mck-c-exhibit__image__pyIDm"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex5.svgz?cq=50&cpy=Center"/><img alt="The closure risk for small businesses varies by state." src="/~/media/mckinsey/featured%20insights/americas/which%20small%20businesses%20are%20most%20vulnerable%20to%20covid%2019%20and%20when/svgz-smb-ex5.svgz?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mck-u-sr-only"></div></div> <h2>The case for support</h2> <p>Protecting small businesses from widespread permanent closure is important because of the many roles they play in the economy, as employers, engines of entrepreneurship, economic multipliers, and community hubs.</p> <ul> <li><em>Small businesses as employers. </em>Before the COVID-19 pandemic, small businesses accounted for half of private-sector jobs and for two-thirds of net new jobs created from 2000 to 2017. Permanent closures of small businesses are thought to generate longer-lasting unemployment than temporary furloughs and layoffs do. Even as the economy started to recover, current employees would need to seek jobs at different employers, potentially reducing their earnings. Studies of previous recessions show that people who lost their jobs earned 17.5 percent less at their new ones,<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="c5fc56f4-9d65-4c0e-81f5-b64a779ae3a5"><sup class="FootNote_footnotesup__e73z_">7</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="c5fc56f4-9d65-4c0e-81f5-b64a779ae3a5" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">Henry S. Farber, <em>Job loss in the great recession: Historical perspective from the displaced workers survey, 1984–2010, </em>National Bureau of Economic Research working paper, number 17040, May 2011, nber.org.</span></span></span></a></span> <a href="/featured-insights/gender-equality/the-future-of-women-at-work-transitions-in-the-age-of-automation">which could be of particular concern for women</a>, since pressure on wages could disproportionately make them drop out of the workforce.</li> <li><em>Entrepreneurship engines.</em> Small businesses create unique entrepreneurial opportunities, particularly for women, minorities, and immigrants. Families that own businesses tend to be more upwardly mobile than those employed by others.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="73baad33-0a36-412d-9c49-2b9d8017a393"><sup class="FootNote_footnotesup__e73z_">8</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="73baad33-0a36-412d-9c49-2b9d8017a393" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">https://www.urban.org/sites/default/files/publication/33841/413134-self-employment-family-business-ownership-and-economic-mobility.pdf.</span></span></span></a></span> Widespread, permanent exits of small businesses could also eliminate the physical capital and investments that went into them—everything from restaurant tables and decorations to the machinery at small factories.</li> <li><em>Economic multipliers. </em>Many larger firms rely on small businesses as suppliers, direct customers for B2B services, or employers for many of their customers. Very small businesses often form a significant percentage of industries, such as real estate and information services, that have high employment multipliers, so job losses in these industries could cause significant job losses in the broader economy. Widespread exits of small businesses could disrupt the larger firms that rely on them and have knock-on effects for employment by reducing spending in the economy. Disturbingly, in previous recessions the percentage of small businesses and of businesses owned by minorities or women in some supply chains fell by 25 percent.</li> <li><em>Community hubs. </em>Small businesses still form the backbone of many communities: for example, according to one industry organization, more than nine in ten Americans shop at a small business every month. This is particularly important for smaller communities, where small businesses form a larger proportion of overall income. Since the beginning of the crisis, several anecdotes have highlighted the social challenges for small towns that lose small businesses and the ripple effects on these communities.<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="ffde52a6-9c4a-487f-aa68-7b9ebba42f42"><sup class="FootNote_footnotesup__e73z_">9</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="ffde52a6-9c4a-487f-aa68-7b9ebba42f42" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">https://slate.com/human-interest/2020/05/my-town-just-lost-its-only-coffee-shop-schoodacs-warner-new-hampshire.html.</span></span></span></a></span></li> </ul> <h2>Implications for business and government leaders</h2> <p>The ultimate path of the crisis will depend on public-health and economic-policy responses. But ongoing interventions are needed not just to give small businesses immediate relief but also to sustain recovery by building longer-term resilience. The economy may continue to operate at a reduced capacity, with operating restrictions on small businesses, until a vaccine is available. Such scenarios, discussed at greater length in McKinsey’s broader economic research, could indicate that small businesses may need support over the length of the crisis.</p> <p>Firms in sectors now strongly affected by COVID-19 will probably need relief interventions that focus on improving revenues and reducing costs. But less resilient small businesses may be unlikely to benefit from programs that require strong existing banking relationships,<span class="FootNote_footnote-holder__tjRqy"><a aria-label="footnote" href="javascript:void(0);" class="FootNote_footnote-wrapper__AIRwL undefined FootNote_bottom__9aoSL FootNote_inactive__VZfCp" aria-describedby="d5d53319-c4d5-4cf1-8a95-d5cc32268641"><sup class="FootNote_footnotesup__e73z_">10</sup><span class="FootNote_notch-wrapper__b_5NS"><span class="FootNote_notch__omKtY"></span></span><span class="FootNote_tooltip__QtrbA mdc-u-mt-2"><span class="FootNote_footnote-content__r2OVl"><span id="d5d53319-c4d5-4cf1-8a95-d5cc32268641" aria-hidden="true" data-module-theme="light" class="FootNote_footnote-text__VjKgO mck-u-links-inline">https://www.vox.com/2020/4/7/21209584/paycheck-protection-program-banks-access.</span></span></span></a></span> so they may need new or special forms of credit. Even in more resilient sectors, ensuring access to capital for less resilient small businesses could also help level the playing field, particularly for those owned by minorities.</p> <p>Business leaders, policy makers, and concerned people generally can all do their part to support small businesses during the crisis. For business leaders the possibilities include these:</p> <ul> <li><em>Prioritizing small businesses in procurement, particularly by locking in demand for several years. </em>Such actions can also promote access to credit, particularly in manufacturing. Long-term purchase commitments to small businesses that supply larger ones would give financial institutions more confidence to lend now.</li> <li><em>Paying receivables to small businesses ahead of schedule.</em> This would be particularly helpful for highly affected small businesses that need immediate operating revenues. Instead of 90-day terms, 30-day terms or even payment upon receipt of invoices could be extremely helpful to improve the cash flow of small businesses.</li> <li><em>Crafting special kinds of support for small businesses that tend to have lower resilience. </em>This move would be particularly relevant for larger financial institutions, which can commit themselves to lend more to less resilient sectors, to businesses owned by women or minorities, and to the smallest businesses. Under the status quo, it is a challenge for financial institutions to make loans to less resilient businesses, yet such institutions might reap benefits if they did. Proactively engaging with less resilient clients and considering relaxed payment schedules and credit availability during the crisis could, for example, deepen customer relationships in the future.</li> </ul> <p>Governments could consider the following moves to support small businesses in the relief phase and the longer term:</p> <ul> <li>providing sector-specific support, such as helping to supply personal protective equipment in bulk to customer-facing industries, as small businesses reopen</li> <li>establishing local portals like those in Houston and Oakland to help customers support small businesses that are operating; some cities, such as Boston and Honolulu, have also created portals of programs to cover the expenses of implementing physical distancing</li> <li>working with private financial institutions to improve access to credit or developing additional emergency grants, loans, and incentives to help businesses with lower financial resilience</li> <li>promoting structural reforms that encourage financial institutions to provide longer-term access to capital and create incentives for small businesses to upgrade their facilities and digitize; such reforms could also support the business owners’ capabilities (including business planning, market identification, and technical assistance) and investments in worker training</li> </ul> <p>People in general can also support small businesses:</p> <ul> <li>shopping at them wherever possible instead of larger, more resilient ones</li> <li>buying from larger companies, when possible, that have programs to support their small-business suppliers and customers</li> </ul> <hr/> <p>COVID-19 has been a significant economic challenge to millions of small businesses in the United States. It could threaten many more, particularly those with less resilience. Business leaders and governments that support these businesses can help them continue operating and put them on a more sustainable, resilient footing, so they can continue to anchor communities by supporting local economies.</p></div><div class="container-placeholder"></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl"><section role="contentinfo" data-layer-region="article-about-authors" class="mdc-u-grid mdc-u-grid-col-md-12 AboutAuthor_mck-c-about-author__nRJzu"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-3 mdc-u-grid-col-lg-end-11"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 mdc-u-align-center"></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8 mck-u-links-inline mck-u-links-inline--secondary mdc-u-mt-5"><div><p><strong><a href="/our-people/andre-dua">André Dua</a> </strong>is a senior partner in McKinsey’s Miami office, and <strong><a href="/our-people/kweilin-ellingrud">Kweilin Ellingrud</a></strong> is a senior partner in the Minneapolis office. <strong><a href="/our-people/deepa-mahajan">Deepa Mahajan</a></strong> is a partner in the San Francisco office, where <strong>Jake Silberg</strong> is a consultant.</p> <p>The authors wish to acknowledge the contributions of Austin Baker, Katharina Brinck, Neha Jain, Ryan Luby, Susan Lund, Lucienne Oyer, José María Quiros, Sree Ramaswamy, Kevin Russell and Yohann Velasco to this article.</p> <hr /> <p>This article was edited by Dennis Swinford, a senior editor in the Seattle office.</p></div></div></div></section><section class="mdc-u-grid mdc-u-grid-col-md-12 mck-u-screen-only"><div class="mdc-u-grid-col-md-start-2 mdc-u-grid-col-md-end-12 mdc-u-grid-col-lg-start-5 mdc-u-grid-col-lg-end-9"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 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href="/industries/public-sector/our-insights/covid-19s-effect-on-jobs-at-small-businesses-in-the-united-states" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link___lBbY1_8032924"><div>COVID-19’s effect on jobs at small businesses in the United States</div></a></h6></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg Card_card__diA2r Card_hover-effect__RGb9b"><div class="Card_wrapper-image__8b4P6"><a data-component="mdc-c-link" href="/industries/public-sector/our-insights/covid-19s-effect-on-minority-owned-small-businesses-in-the-united-states" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture" class="Card_wrapper-image__8b4P6"><style>.picture-uniqueKey-covid-0 { aspect-ratio: 16/9 }</style><img alt="COVID-19's effect on minority-owned small businesses in the United States" class="picture-uniqueKey-covid-0" src="/~/media/mckinsey/industries/public%20and%20social%20sector/our%20insights/covid%2019s%20effect%20on%20minority%20owned%20small%20businesses%20in%20the%20united%20states/minority-owned-businesses-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div class="Card_wrapper-text__U6Y3k"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 Card_content-block__pF6Z1"><span>Article</span><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-6"><a data-component="mdc-c-link" href="/industries/public-sector/our-insights/covid-19s-effect-on-minority-owned-small-businesses-in-the-united-states" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link___lBbY1_8032924"><div>COVID-19’s effect on minority-owned small businesses in the United States</div></a></h6></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Which small businesses are most vulnerable to COVID 19 and when","displayName":"Which small businesses are most vulnerable to COVID 19 and when","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"a30aadb3-6898-4a50-9f57-3849ddf39500","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"683910db-02ba-40ba-92e7-726c880160a9","templateName":"ArticleJSS","placeholders":{"jss-main":[{"uid":"232bb7e9-289f-492d-a916-2b6185e44a84","componentName":"ArticleTemplate","dataSource":"","fields":{"data":{"articleTemplate":{"title":{"jsonValue":{"value":"Which small businesses are most vulnerable to COVID-19\u0026mdash;and when"}},"sEOTitle":{"value":""},"description":{"jsonValue":{"value":"Those with relatively limited financial resources are most at risk, but none are immune to the pandemic\u0026rsquo;s effects. Understanding which small businesses in the US are most threatened can help the rest of us respond to the crisis."}},"sEODescription":{"value":""},"displayDate":{"jsonValue":{"value":"2020-06-18T00:00:00Z"}},"body":{"value":"[[DownloadsSidebar]]\n\u003cp\u003e\u003cstrong\u003eAs the fallout from the coronavirus\u003c/strong\u003e pandemic comes into sharper focus, the position of the nation\u0026rsquo;s small businesses appears, overall, to be particularly bleak.[[Footnote 1]] By mid-April, according to a report from the Facebook \u0026amp; Small Business Roundtable, about a third had temporarily stopped operating,[[Footnote 2]] and by mid-May more than half had laid off or furloughed employees. Our analysis of several surveys of small businesses suggests that before accounting for intervention, 1.4 million to 2.1 million of them (25 to 36 percent) could close permanently as a result of the disruption from just the first four months of the COVID-19 pandemic.[[Footnote 3]]\u003c/p\u003e\n[[Sidebar 1]]\n\u003cp\u003eSome small businesses may close because they\u0026rsquo;re in industries, such as accommodations, food service, and educational services, that are affected by changed customer behavior, especially the physical distancing and mandated operational restrictions that began during the pandemic. Other small businesses may close because they were already at risk financially before the crisis. Indeed, recent research by the Federal Reserve[[Footnote 4]] finds that only 35 percent of small businesses were healthy at the end of 2019 and that less healthy ones were three times more likely than the others to close or sell in response to a revenue shock (see sidebar, \u0026ldquo;Our methodology\u0026rdquo;). The most vulnerable small businesses face both financial and COVID-related challenges (Exhibit 1).\u003c/p\u003e\n[[Exhibit 1]]\n\u003cp\u003eBefore the crisis, small businesses accounted for nearly half of all private-sector jobs. Widespread business exits wreak longer-lasting unemployment and economic damage than temporary shutdowns do, so it\u0026rsquo;s important to understand which small businesses may remain shuttered permanently. That knowledge can help business leaders and policy makers develop interventions to protect small businesses in the short term, ensure that they can participate in the recovery, and put more of them on a more resilient footing in the years to come.\u003c/p\u003e\n\u003ch2\u003eSectors most at risk\u003c/h2\u003e\n\u003cp\u003ePlotting the effects of COVID-19 against existing financial risk sheds light on the overall vulnerability of small businesses. The sectors most affected by the coronavirus and the least financially resilient include 1.7 million small businesses, employ 20 million workers, and earn 12 percent of US business revenue (Exhibit 2). A long-lasting COVID-19\ncrisis could continue to affect these sectors disproportionately and make more of their firms vulnerable to permanent closure.\u003c/p\u003e\n[[Exhibit 2]]\n\u003cp\u003eThe potential fallout from the pandemic goes deeper the longer it plays out. An additional two million small businesses compete in sectors, such as construction and manufacturing, which have fewer businesses that now report negative effects from the pandemic but are also less financially resilient. The longer the economic impact from COVID-\n19 continues, the more risk these sectors face. Construction, for example, is believed to be highly sensitive to the economy\u0026rsquo;s overall health, so a more protracted recovery, combined with relatively low resilience, could lead to significant vulnerability later.\u003c/p\u003e\n[[Disruptor1UP dis1]]\n\u003cp\u003eDetermining each sector\u0026rsquo;s level of immediate vulnerability provides a clearer view of the magnitude of the challenge small businesses face in the first few months of the crisis. Surveys of small-business owners helped us generate a range of estimates. At the low end, half of small businesses experiencing a \u0026ldquo;large negative effect\u0026rdquo; from COVID-19 could become vulnerable to closure, according to these owners. At the high end, an additional quarter of small businesses, experiencing a \u0026ldquo;moderate negative effect,\u0026rdquo; could become vulnerable to closure.\u003c/p\u003e\n\u003cp\u003eDifferences between sectors depend on how much COVID-19 has affected them and how likely affected businesses are to close (Exhibit 3). It isn\u0026rsquo;t only the kinds of small businesses with well-known challenges, such as restaurants and hotels, that are greatly affected. So are other small businesses, in educational services, healthcare, and social assistance. Many private-sector educational services, childhood-education centers, sports classes, and art schools, where physical distancing would be a challenge, could become vulnerable. Similarly, small businesses in the healthcare sector\u0026mdash;including ambulatory care (such as dentists\u0026rsquo; offices) and small private practices that patients may be reluctant to visit in person\u0026mdash;are also highly affected.\u003c/p\u003e\n[[Exhibit 3]]\n\u003cp\u003eBoth public-health regulations and changed consumer behavior can shape the vulnerability of subsectors in the same broader industry differently.\u003c/p\u003e\n\u003cp\u003eWithin retail, for example, three-quarters of clothing stores reported a large negative impact on their business as of May 23rd, but only a third of food and beverage stores did. This disparity probably reflects differences in which businesses were classified as essential and therefore allowed to continue operating. In other sectors, short-term lapses in demand may affect differences among subsectors. Within manufacturing, apparel manufacturers, given the pandemic\u0026rsquo;s impact on the retailing of clothes, are among the hardest-hit small businesses: 71 percent report a large negative impact. Among the electric-equipment and -appliance manufacturers, though, only a fifth report a large negative impact. A similar pattern emerged for financial resilience when we used a data set of financial statements within manufacturing subsectors: before COVID-19, apparel manufacturers had a lower ratio of cash on hand to current liabilities than computer and electronics manufacturers did.\u003c/p\u003e\n\u003ch2\u003eGreater risk for certain business owners\u003c/h2\u003e\n\u003cp\u003eThe differences in vulnerability across sectors also create a disproportionate level of risk for lower-income workers, minority business owners, and business owners with less educational attainment. The most vulnerable sectors have the lowest average median income among the four quadrants, at around $13,000, or a third lower than the average median income in the other three (Exhibit 4).\u003c/p\u003e\n[[Exhibit 4]]\n\u003cp\u003eIn addition, minorities own a quarter of small businesses in the most affected sectors, compared with around 15 percent in the less affected ones. We considered only the effects of sector mix, but other research has found that \u003ca href=\"/industries/public-sector/our-insights/covid-19s-effect-on-minority-owned-small-businesses-in-the-united-states\"\u003eminority-owned businesses\u003c/a\u003e\u0026nbsp;are also particularly at risk because they tend to have lower resilience. Business owners with only a high-school degree or less are disproportionately at risk as well, since their businesses tend to be in less resilient sectors, particularly in construction and in services (such as repairs, maintenance, and laundry services) in which a third or more of the business owners had, at most, a high-school diploma.\u003c/p\u003e\n[[Disruptor1UP dis2]]\n\u003cp\u003eOwners of the smallest firms are also particularly vulnerable. After analyzing previous recessions,[[Footnote 5]] when these firms accounted for the vast majority of permanent closures, we estimate that without effective interventions, around a quarter to around 40 percent of small businesses with fewer than 20 employees could be vulnerable to closing permanently in the first four months of the COVID-19 crisis, compared with less than 5 percent of firms with 100 to 499 employees. However, those larger firms could significantly reduce their employment levels or shutter many locations, even if they do not close permanently as a whole.\u003c/p\u003e\n\u003ch2\u003eGeographic differences in vulnerability\u003c/h2\u003e\n\u003cp\u003eSome of the states with the largest outbreaks, such as Michigan, New Jersey, and New York, also have the highest percentage of vulnerable small businesses (Exhibit 5), likely because of their stricter shelter-in-place rules.[[Footnote 6]] Alaska\u0026rsquo;s high percentage of vulnerable businesses shows the role of the sector mix. COVID-19 has affected the state to a more than average extent, and Alaska has a higher share of businesses in the most vulnerable sectors, particularly accommodations, food service, transportation, and warehousing.\u003c/p\u003e\n[[Exhibit 5]]\n\u003ch2\u003eThe case for support\u003c/h2\u003e\n\u003cp\u003eProtecting small businesses from widespread permanent closure is important because of the many roles they play in the economy, as employers, engines of entrepreneurship, economic multipliers, and community hubs.\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003e\u003cem\u003eSmall businesses as employers. \u003c/em\u003eBefore the COVID-19 pandemic, small businesses accounted for half of private-sector jobs and for two-thirds of net new jobs created from 2000 to 2017. Permanent closures of small businesses are thought to generate longer-lasting unemployment than temporary furloughs and layoffs do. Even as the economy started to recover, current employees would need to seek jobs at different employers, potentially reducing their earnings. Studies of previous recessions show that people who lost their jobs earned 17.5 percent less at their new ones,[[Footnote 7]] \u003ca href=\"/featured-insights/gender-equality/the-future-of-women-at-work-transitions-in-the-age-of-automation\"\u003ewhich could be of particular concern for women\u003c/a\u003e, since pressure on wages could disproportionately make them drop out of the workforce.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eEntrepreneurship engines.\u003c/em\u003e Small businesses create unique entrepreneurial opportunities, particularly for women, minorities, and immigrants. Families that own businesses tend to be more upwardly mobile than those employed by others.[[Footnote 8]] Widespread, permanent exits of small businesses could also eliminate the physical capital and investments that went into them\u0026mdash;everything from restaurant tables and decorations to the machinery at small factories.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eEconomic multipliers. \u003c/em\u003eMany larger firms rely on small businesses as suppliers, direct customers for B2B services, or employers for many of their customers. Very small businesses often form a significant percentage of industries, such as real estate and information services, that have high employment multipliers, so job losses in these industries could cause significant job losses in the broader economy. Widespread exits of small businesses could disrupt the larger firms that rely on them and have knock-on effects for employment by reducing spending in the economy. Disturbingly, in previous recessions the percentage of small businesses and of businesses owned by minorities or women in some supply chains fell by 25 percent.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eCommunity hubs. \u003c/em\u003eSmall businesses still form the backbone of many communities: for example, according to one industry organization, more than nine in ten Americans shop at a small business every month. This is particularly important for smaller communities, where small businesses form a larger proportion of overall income. Since the beginning of the crisis, several anecdotes have highlighted the social challenges for small towns that lose small businesses and the ripple effects on these communities.[[Footnote 9]]\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eImplications for business and government leaders\u003c/h2\u003e\n\u003cp\u003eThe ultimate path of the crisis will depend on public-health and economic-policy responses. But ongoing interventions are needed not just to give small businesses immediate relief but also to sustain recovery by building longer-term resilience. The economy may continue to operate at a reduced capacity, with operating restrictions on small businesses, until a vaccine is available. Such scenarios, discussed at greater length in McKinsey\u0026rsquo;s broader economic research, could indicate that small businesses may need support over the length of the crisis.\u003c/p\u003e\n\u003cp\u003eFirms in sectors now strongly affected by COVID-19 will probably need relief interventions that focus on improving revenues and reducing costs. But less resilient small businesses may be unlikely to benefit from programs that require strong existing banking relationships,[[Footnote 10]] so they may need new or special forms of credit. Even in more resilient sectors, ensuring access to capital for less resilient small businesses could also help level the playing field, particularly for those owned by minorities.\u003c/p\u003e\n\u003cp\u003eBusiness leaders, policy makers, and concerned people generally can all do their part to support small businesses during the crisis. For business leaders the possibilities include these:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003e\u003cem\u003ePrioritizing small businesses in procurement, particularly by locking in demand for several years. \u003c/em\u003eSuch actions can also promote access to credit, particularly in manufacturing. Long-term purchase commitments to small businesses that supply larger ones would give financial institutions more confidence to lend now.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003ePaying receivables to small businesses ahead of schedule.\u003c/em\u003e This would be particularly helpful for highly affected small businesses that need immediate operating revenues. Instead of 90-day terms, 30-day terms or even payment upon receipt of invoices could be extremely helpful to improve the cash flow of small businesses.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eCrafting special kinds of support for small businesses that tend to have lower resilience. \u003c/em\u003eThis move would be particularly relevant for larger financial institutions, which can commit themselves to lend more to less resilient sectors, to businesses owned by women or minorities, and to the smallest businesses. Under the status quo, it is a challenge for financial institutions to make loans to less resilient businesses, yet such institutions might reap benefits if they did. Proactively engaging with less resilient clients and considering relaxed payment schedules and credit availability during the crisis could, for example, deepen customer relationships in the future.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eGovernments could consider the following moves to support small businesses in the relief phase and the longer term:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003eproviding sector-specific support, such as helping to supply personal protective equipment in bulk to customer-facing industries, as small businesses reopen\u003c/li\u003e\n \u003cli\u003eestablishing local portals like those in Houston and Oakland to help customers support small businesses that are operating; some cities, such as Boston and Honolulu, have also created portals of programs to cover the expenses of implementing physical distancing\u003c/li\u003e\n \u003cli\u003eworking with private financial institutions to improve access to credit or developing additional emergency grants, loans, and incentives to help businesses with lower financial resilience\u003c/li\u003e\n \u003cli\u003epromoting structural reforms that encourage financial institutions to provide longer-term access to capital and create incentives for small businesses to upgrade their facilities and digitize; such reforms could also support the business owners\u0026rsquo; capabilities (including business planning, market identification, and technical assistance) and investments in worker training\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003ePeople in general can also support small businesses:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003eshopping at them wherever possible instead of larger, more resilient ones\u003c/li\u003e\n \u003cli\u003ebuying from larger companies, when possible, that have programs to support their small-business suppliers and customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr /\u003e\n\u003cp\u003eCOVID-19 has been a significant economic challenge to millions of small businesses in the United States. It could threaten many more, particularly those with less resilience. Business leaders and governments that support these businesses can help them continue operating and put them on a more sustainable, resilient footing, so they can continue to anchor communities by supporting local economies.\u003c/p\u003e"},"isFullScreenInteractive":{"boolValue":false},"hideStickySocialShareBar":{"boolValue":false},"desktopID":{"value":""},"mobileID":{"value":""},"desktopURL":{"value":""},"mobileURL":{"value":""},"desktopPaddingPercentage":{"value":""},"mobilePaddingPercentage":{"value":""},"desktopOverrideHeight":{"value":""},"mobileOverrideHeight":{"value":""},"cerosOembedURL":{"value":""},"cerosRenderMode":{"targetItem":null},"cerosBackgroundColor":{"targetItem":null},"hideByLine":{"boolValue":false},"tableOfContentsTitle":{"value":"TABLE OF CONTENTS"},"accessStatus":{"targetItem":{"key":{"value":"RegisteredUsers"},"value":{"value":"Registered Users"}}},"articleType":{"targetItem":{"displayName":"Article"}},"hasSpecialReport":{"boolValue":false},"contentType":{"targetItem":{"displayName":"Article"}},"sourcePublication":{"targetItem":null},"externalPublication":{"value":""},"excludeFromClientLink":{"boolValue":false},"originalPublishDate":{"jsonValue":{"value":"2020-06-18T00:00:00Z"}},"footnotes":{"value":"\u003col\u003e\n \u003cli\u003eThis article focuses on small businesses with at least one but fewer than 500 employees. It excludes \u0026ldquo;nonemployer firms\u0026rdquo; (self-employed people) except where noted otherwise.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eState of Small Business Report, \u003c/em\u003eFacebook \u0026amp; Small Business Roundtable, May 2020, aboutfb.com.\u003c/li\u003e\n \u003cli\u003eAs we discuss further in the sidebar on methodology, this does not take into account support and interventions already undertaken, through the Paycheck Protection Program, for example.\u003c/li\u003e\n \u003cli\u003e\u003cem\u003eCan Small Firms Weather the Economic Effects of COVID-19,\u003c/em\u003e Federal Reserve Bank of New York, April 2020, fedsmallbusiness.org.\u003c/li\u003e\n \u003cli\u003eUS Census Bureau Business Dynamics Statistics.\u003c/li\u003e\n \u003cli\u003eThe percentage of businesses in a state indicating they are experiencing a \u0026ldquo;large, negative effect\u0026rdquo; from COVID-19 is correlated with the number of cases in that state (0.64), much more than it is correlated with just the population of that state (0.39).\u003c/li\u003e\n \u003cli\u003eHenry S. Farber, \u003cem\u003eJob loss in the great recession: Historical perspective from the displaced workers survey, 1984\u0026ndash;2010, \u003c/em\u003eNational Bureau of Economic Research working paper, number 17040, May 2011, nber.org.\u003c/li\u003e\n \u003cli\u003ehttps://www.urban.org/sites/default/files/publication/33841/413134-self-employment-family-business-ownership-and-economic-mobility.pdf.\u003c/li\u003e\n \u003cli\u003ehttps://slate.com/human-interest/2020/05/my-town-just-lost-its-only-coffee-shop-schoodacs-warner-new-hampshire.html.\u003c/li\u003e\n \u003cli\u003ehttps://www.vox.com/2020/4/7/21209584/paycheck-protection-program-banks-access.\u003c/li\u003e\n\u003c/ol\u003e"},"contributoryPractice":{"targetItems":[{"displayName":"Public Sector"},{"displayName":"Social Sector"},{"displayName":"SHaPE"}]},"aboutTheAuthors":{"value":"\u003cp\u003e\u003cstrong\u003e\u003ca href=\"/our-people/andre-dua\"\u003eAndr\u0026eacute; Dua\u003c/a\u003e \u003c/strong\u003eis a senior partner in McKinsey\u0026rsquo;s Miami office, and \u003cstrong\u003e\u003ca href=\"/our-people/kweilin-ellingrud\"\u003eKweilin Ellingrud\u003c/a\u003e\u003c/strong\u003e is a senior partner in the Minneapolis office. \u003cstrong\u003e\u003ca href=\"/our-people/deepa-mahajan\"\u003eDeepa Mahajan\u003c/a\u003e\u003c/strong\u003e is a partner in the San Francisco office, where \u003cstrong\u003eJake Silberg\u003c/strong\u003e is a consultant.\u003c/p\u003e\n\u003cp\u003eThe authors wish to acknowledge the contributions of Austin Baker, Katharina Brinck, Neha Jain, Ryan Luby, Susan Lund, Lucienne Oyer, Jos\u0026eacute; Mar\u0026iacute;a Quiros, Sree Ramaswamy, Kevin Russell and Yohann Velasco to this article.\u003c/p\u003e\n\u003chr /\u003e\n\u003cp\u003eThis article was edited by Dennis Swinford, a senior editor in the Seattle office.\u003c/p\u003e"},"authors":{"targetItems":[{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"626F76796DFC462CB3C90D2DABBD9C05","name":"Andre Dua","authorTitle":{"value":"André Dua"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/andre dua/andre-dua_profile_v2_1536x1152.jpg","alt":"Andre Dua"},"emailLinks":{"value":"Andre_Dua@mckinsey.com"},"linkedInUrl":{"value":"https://www.linkedin.com/in/andre-dua-61a295"},"description":{"value":"Provides strategic counsel and advises on performance transformation to state and local governments as well as public and private universities and systems"},"locations":{"targetItems":[{"name":"Miami","displayName":"Miami"}]},"firmTitle":{"value":"Senior Partner"},"thumbnailImage":{"alt":"Andre Dua","src":"/~/media/mckinsey/our people/andre dua/andre-dua_headshot_v2_988x741.jpg"},"url":{"path":"/our-people/andre-dua"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"ADDA8129D96642BE9FE37B20615B4D9B","name":"Kweilin Ellingrud","authorTitle":{"value":"Kweilin Ellingrud"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/kweilin ellingrud/kweilin_ellingrud_fc_mask_profile_1536x1152.jpg","alt":"Kweilin Ellingrud"},"emailLinks":{"value":"Kweilin_Ellingrud@mckinsey.com"},"linkedInUrl":{"value":"https://www.linkedin.com/in/kweilinmellingrud"},"description":{"value":"Leads insights and discussions on the future of work, gender equality, racial equity, and productivity. Serves clients across strategy and operational transformations and leads Diversity and Inclusion for McKinsey globally."},"locations":{"targetItems":[{"name":"Minneapolis","displayName":"Minneapolis"}]},"firmTitle":{"value":"McKinsey Global Institute Director and Senior Partner"},"thumbnailImage":{"alt":"Kweilin Ellingrud","src":"/~/media/mckinsey/our people/kweilin ellingrud/kweilin_ellingrud_fc-mask_headshot_988x741.jpg"},"url":{"path":"/our-people/kweilin-ellingrud"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"3A560D5DDE094CA9B0222FED4324A255","name":"Deepa Mahajan","authorTitle":{"value":"Deepa Mahajan"},"description":{"value":"Advises executives working in financial services, technology, and their intersection (fintech) as they set effective growth and go-to-market strategies and build new digital businesses"},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[{"standardImage":{"src":"/~/media/mckinsey/our people/deepa mahajan/deepa-mahajan_profile_1536x1152.jpg","alt":"Deepa Mahajan"},"emailLinks":{"value":"Deepa_Mahajan@mckinsey.com"},"linkedInUrl":{"value":""},"description":{"value":"Advises executives working in financial services, technology, and their intersection (fintech) as they set effective growth and go-to-market strategies and build new digital businesses"},"locations":{"targetItems":[{"name":"Bay Area","displayName":"Bay Area"}]},"firmTitle":{"value":"Partner"},"thumbnailImage":{"alt":"Deepa Mahajan","src":"/~/media/mckinsey/our people/deepa mahajan/deepa-mahajan_profile_1536x1152.jpg"},"url":{"path":"/our-people/deepa-mahajan"}}]}},{"template":{"id":"3FBABDB63A094F68B1F8E1BBE1BA124E","name":"Author"},"id":"B425CDF2DAC94494BEBD1543171B5459","name":"Jake Silberg","authorTitle":{"value":"Jake Silberg"},"description":{"value":""},"thumbnailImage":{"alt":"","src":null},"profile":{"targetItems":[]}}]},"nonPartnerAuthors":{"targetItems":[]},"interactiveToUse":{"targetItem":null},"enableArticleComponents":{"boolValue":false},"relatedArticles":{"targetItems":[{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"Tracking US small and medium-sized business sentiment during COVID-19"},"url":{"path":"/industries/financial-services/our-insights/tracking-us-small-and-medium-sized-business-sentiment-during-covid-19"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"US small businesses continue to report uncertainty about the future as the coronavirus pandemic continues, although overall sentiment appears to be plateauing in recent weeks."},"standardImage":{"src":"/~/media/mckinsey/industries/public and social sector/our insights/tracking us small medium sized business sentiment during covid19/tracking-us-small-business-thumb-1536x1536.jpg","alt":"Tracking US small and medium-sized business sentiment during COVID-19"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"COVID-19’s effect on jobs at small businesses in the United States"},"url":{"path":"/industries/public-sector/our-insights/covid-19s-effect-on-jobs-at-small-businesses-in-the-united-states"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"Thirty million small-business jobs are vulnerable—a higher share than at larger private-sector employers."},"standardImage":{"src":"/~/media/mckinsey/industries/public and social sector/our insights/covid 19s effect on jobs at small businesses in the united states/covid-19s-disproportionate-effect-1536x1536.jpg","alt":"COVID-19’s disproportionate effect on US jobs at small businesses"},"heroImage":null,"thumbnailImage":null},{"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"title":{"value":"COVID-19\u0026rsquo;s effect on minority-owned small businesses in the United States"},"url":{"path":"/industries/public-sector/our-insights/covid-19s-effect-on-minority-owned-small-businesses-in-the-united-states"},"eyebrow":{"targetItem":{"name":"Article"}},"articleType":{"targetItem":{"name":"Article"}},"contentType":{"targetItem":{"name":"Article"}},"description":{"value":"Already vulnerable, minority-owned small businesses brace for disproportionate impact. 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business are still emerging. We relied on surveys of small-business owners to help us understand what they have been experiencing and how likely they are, in their own estimation, to close permanently as a result. Our analysis cannot project the impact of the significant federal, state, local, and private interventions, ranging from public\u0026ndash;private partnerships to rent deferrals or forgiveness. Instead, we aimed to establish a baseline for understanding the magnitude of the challenge small businesses face.\u003c/p\u003e\n\u003cp\u003eTo understand how much the effects of COVID-19 would probably affect small companies, we relied on data from the US Census Bureau\u0026rsquo;s Small Business Pulse Survey. To estimate the likelihood that these companies would be vulnerable to closing as a result, we drew from an April 2020 survey of small-business owners published by the National Bureau of Economic Research. Data on the resilience of sectors from the Federal Reserve Banks\u0026rsquo; 2019 Small Business Credit Survey and the Census Bureau\u0026rsquo;s 2018 Annual Business Survey helped us estimate how the likelihood of vulnerability would vary by sector. \u003c/p\u003e\n\u003cp\u003eWe considered a range of estimates. First, we assumed that the firms which told the US Census Bureau they were experiencing a large negative effect from COVID-19 would become vulnerable to permanent closure at the rate they said they would in the NBER survey if they had experienced a four-month crisis. At the higher end, we considered that some firms reporting a \u0026ldquo;moderate negative effect\u0026rdquo; could also become vulnerable. We assumed that firms indicating a large negative effect would become vulnerable at the same rate they would in our first estimate and that the firms experiencing a moderate negative effect from COVID-19 would become vulnerable to closing at the rate they said they would if they experienced a one-month crisis.\u003c/p\u003e\n\u003cp\u003eBecause the NBER survey provided expected closure rates only for some sectors, we used the financial resilience of each sector to estimate the expected closure rate for others, basing our estimates on data from the Federal Reserve Banks\u0026rsquo; Small Business Credit Survey and Census Bureau\u0026rsquo;s Annual Business Survey. This approach assumes that less resilient firms and sectors will be more likely to close if they experience the same level of effect from COVID-19.\u003c/p\u003e"}},"aboutTheAuthors":{"jsonValue":{"value":""}},"headline":{"jsonValue":{"value":"Our methodology"}},"footnotes":{"value":""},"showShareTools":{"boolValue":true},"backgroundColor":{"targetItem":{"key":{"value":"Lightest Grey"},"value":{"value":"lightest-grey"}}},"gradientDirection":{"targetItem":{"key":{"value":"Bottom 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