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Allbirds Reduces Costs and Boosts Conversions with Ship from Store on Shopify POS - Shopify 대한민국
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테마"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">스토어 맞춤 설정<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">스토어 테마</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=ko" aria-label="외부 소스: 비즈니스 앱 찾아보기 . Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">비즈니스 앱 찾아보기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">웹사이트 도메인 구매하기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">도메인 및 호스팅</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-판매" class="text-t7 inline-block">판매</span></div><ul class="pb-2" aria-labelledby="subNavItem-판매"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">제품 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">온라인 또는 오프라인 판매</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">온라인 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">온라인에서 내 비즈니스 키우기</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">모든 채널에서 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">수백만 명의 소비자에게 다가가고 매출을 증대하세요</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">오프라인 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS(Point of Sale)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">전 세계에 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">해외 판매</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">도매 및 직접 판매<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">기업 간 전자상거래(B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-마케팅" class="text-t7 inline-block">마케팅</span></div><ul class="pb-2" aria-labelledby="subNavItem-마케팅"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">비즈니스 마케팅 시작하기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">고객 확보 및 유지</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">소셜 미디어를 마켓으로 활용하기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">소셜 미디어 통합</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">고객과 채팅<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">고객 육성<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">잠재 고객 파악하기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">고객에 대한 분석 정보 얻기</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-관리" class="text-t7 inline-block">관리</span></div><ul class="pb-2" aria-labelledby="subNavItem-관리"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">사업 관리하기<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">판매, 주문, 분석 정보 추적</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">실적 측정<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">분석 및 보고 기능</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">재고 및 주문 관리<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">재고 및 주문 관리</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">비즈니스 자동화<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="외부 소스: Shopify 개발자 . Shopify의 강력한 API로 구축하세요"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 개발자<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify의 강력한 API로 구축하세요</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/kr/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">성장하는 디지털 브랜드를 위한 상거래 솔루션</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/kr/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">모든 제품<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify의 모든 제품 및 기능 둘러보기</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/kr/pricing">요금제</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="리소스-toggle-open" aria-controls="리소스DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">리소스</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="리소스DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-도움 및 지원" class="text-t7 inline-block">도움 및 지원</span></div><ul class="pb-2" aria-labelledby="subNavItem-도움 및 지원"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/ko/" aria-label="외부 소스: 도움 및 지원 . 연중 무휴 24시간 지원 받기"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">도움 및 지원<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">연중 무휴 24시간 지원 받기</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 블로그<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">비즈니스 전략 팁</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-인기 주제" class="text-t7 inline-block">인기 주제</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-인기 주제"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">설립자 스토리<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">다른 판매자의 성공에서 배우기</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">브랜딩<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">브랜드를 처음부터 새로 구축하세요</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">마케팅<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">마케팅 플랜 구축</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">전자상거래 SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">검색 순위 개선</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">소셜 미디어 전략<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">소셜 트래픽을 판매로 전환</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/kr/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">비즈니스 성장<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">비즈니스 확장</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 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id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><section class="grid grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl gap-y-xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Allbirds" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.logo.svg?v=1713895879"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Allbirds Reduces Costs and Boosts Conversions with Ship from Store on Shopify POS</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p>New Zealand-born footwear brand <a href="https://www.allbirds.com/">Allbirds</a> launched on Shopify in 2016 with their iconic Wool Runner, quickly earning recognition from TIME Magazine as “the world's most comfortable shoe.” As the brand expanded from digital-native roots to physical retail, they added <a href="http://www.shopify.com/pos">Shopify POS</a> to maintain a unified home for all their customer information on the platform and a seamless experience across all sales channels.</p> <p>As they continued to scale, managing inventory throughout their retail network proved challenging—stores needed deep inventory purchases, while online sales were limited to warehouse stock only, creating inefficiencies and missed sales opportunities. This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.</p> <p>With Ship from Store on Shopify POS, Allbirds has:</p> <ul> <li>Enabled global/national network of 31 retail stores to fulfill omnichannel product demand</li> <li>Increased their product assortment and quantity of best-selling items in store</li> <li>Reduced shipping and labor costs associated with end-of-season warehouse returns</li> <li>Boosted website conversion rates due to increased inventory availability</li> </ul> <h2>The Challenge: Maximizing inventory efficiency across channels</h2> <p>Allbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.</p> <p>“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.</p> <p>But perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.</p> <h2>The Solution: Connecting sales, customer, and inventory data through Shopify</h2> <p>Allbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.</p> <p>The team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”</p> <p>Soon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.</p> <p>All of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. "By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.</p> <h2>The Results: Soaring omnichannel growth</h2> <p>Ship from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. Stores love it since over 50% of the product we ship from the store is generally slower moving inventory, which offers them back that space so they can sell more.”</p> <p>The brand has seen their website conversion rates rise after adding Ship from Store thanks to their retail inventory becoming available for online customers to purchase. This has helped Allbirds save significant shipping and labor costs. “We reduced the quantity of products we ship back to our warehouse after a season is complete and are maximizing our retail labor workforce during downtime,” says Micah. Retail staff have also shared positive feedback on the solution. “Many of our store leaders have experience with other brands’ ship from store efforts and are very impressed with Shopify’s solution,” says Micah. “We have a lot of Voice of the Employee (VoE) praising the simplicity of our fulfillment process!”</p> <p>Through Shopify, Allbirds has created a truly unified commerce experience that maximizes efficiency, delights customers, and positions the brand for continued global success.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">With our sales channels unified on Shopify, we’re able to provide a consistent shopping experience between retail and ecommerce customers. We have more opportunities to delight our customers while providing greater flexibility to corporate teams. Our customers have benefitted from faster shipping, a wider assortment both online and in stores, and the convenience of buying and returning in either direction.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Allbirds</p><cite class="text-body-sm not-italic"><strong>Micah Nelson</strong> — Director of Product Management</cite></footer></blockquote></div><div></p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">업계</h2><p class="richtext text-body-base opacity-body pt-2">의류/액세서리</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">기존 플랫폼</h2><p class="richtext text-body-base opacity-body pt-2">Shopify</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">제품</h2><p class="richtext text-body-base opacity-body pt-2">Shopify POS, Shopify Plus</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">날마다 의류/액세서리에 변화를 가져오는 브랜드 대열에 합류하세요.</h2></div></div></div><ul class="container grid justify-center items-center gap-x-md gap-y-xl py-lg border-black/20 grid-cols-[repeat(4,auto)] sm:grid-cols-[repeat(3,auto)] border-y-0" data-mode="light" data-component-name="logo-group" aria-label="로고"><li 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lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fr/case-studies/allbirds?country=fr&lang=fr" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex"><a class="flex hover:underline text-black" href="/hk-en/case-studies/allbirds?country=hk&lang=en" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex"><a class="flex hover:underline text-black" href="/in/case-studies/allbirds?country=in&lang=en" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex"><a class="flex hover:underline text-black" href="/id/case-studies/allbirds?country=id&lang=en" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ie/case-studies/allbirds?country=ie&lang=en" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/it/case-studies/allbirds?country=it&lang=it" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/my/case-studies/allbirds?country=my&lang=en" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/mx/case-studies/allbirds?country=mx&lang=es" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nl/case-studies/allbirds?country=nl&lang=nl" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nz/case-studies/allbirds?country=nz&lang=en" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ng/case-studies/allbirds?country=ng&lang=en" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no/case-studies/allbirds?country=no&lang=nb" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no-en/case-studies/allbirds?country=no&lang=en" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ph/case-studies/allbirds?country=ph&lang=en" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pl/case-studies/allbirds?country=pl&lang=pl" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pt/case-studies/allbirds?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex"><a class="flex hover:underline text-black" href="/sg/case-studies/allbirds?country=sg&lang=en" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex"><a class="flex hover:underline text-black" href="/za/case-studies/allbirds?country=za&lang=en" lang="en" data-component-name="en-29" aria-current="false">South Africa</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fi/case-studies/allbirds?country=fi&lang=fi" lang="fi" data-component-name="fi-30" aria-current="false">Suomi</a></li><li class="flex"><a class="flex hover:underline text-black" href="/se/case-studies/allbirds?country=se&lang=sv" lang="sv" data-component-name="sv-31" aria-current="false">Sverige</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tr/case-studies/allbirds?country=tr&lang=tr" lang="tr" data-component-name="tr-32" aria-current="false">Türkiye</a></li><li class="flex"><a class="flex hover:underline text-black" href="/uk/case-studies/allbirds?country=gb&lang=en" lang="en" data-component-name="en-33" aria-current="false">United Kingdom</a></li><li class="flex"><a class="flex hover:underline text-black" href="/case-studies/allbirds?country=us&lang=en" lang="en" data-component-name="en-34" aria-current="false">USA</a></li><li class="flex"><a class="flex hover:underline text-black" href="/th/case-studies/allbirds?country=th&lang=th" lang="th" data-component-name="th-35" aria-current="false">ไทย</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tw/case-studies/allbirds?country=tw&lang=zh" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex"><a class="flex hover:underline text-black" href="/jp/case-studies/allbirds?country=jp&lang=ja" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex"><a class="flex hover:underline text-black" href="/zh/case-studies/allbirds?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-white pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-shade-90 hover:text-black" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="지역 탐색. 현재: 대한민국"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-black"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">대한민국</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-white text-black shadow-soft-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="지역 탐색" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">국가/지역</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="지역 탐색 닫기" class="h-[1.2em] w-[1.2em] fill-current fill-black"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex"><a class="flex hover:underline text-black" href="/kr/case-studies/allbirds?country=kr&lang=ko" data-component-name="ko-0" aria-current="true">대한민국<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex"><a class="flex hover:underline text-black" href="/au/case-studies/allbirds?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/be/case-studies/allbirds?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex"><a class="flex hover:underline text-black" href="/br/case-studies/allbirds?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ca/case-studies/allbirds?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ca-fr/case-studies/allbirds?country=ca&lang=fr" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/cz/case-studies/allbirds?country=cz&lang=cs" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex"><a class="flex hover:underline text-black" href="/co/case-studies/allbirds?country=co&lang=es" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/dk/case-studies/allbirds?country=dk&lang=da" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex"><a class="flex hover:underline text-black" href="/de/case-studies/allbirds?country=de&lang=de" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/es-es/case-studies/allbirds?country=es&lang=es" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex"><a class="flex hover:underline text-black" href="/es/case-studies/allbirds?country=us&lang=es" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fr/case-studies/allbirds?country=fr&lang=fr" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex"><a class="flex hover:underline text-black" href="/hk-en/case-studies/allbirds?country=hk&lang=en" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex"><a class="flex hover:underline text-black" href="/in/case-studies/allbirds?country=in&lang=en" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex"><a class="flex hover:underline text-black" href="/id/case-studies/allbirds?country=id&lang=en" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ie/case-studies/allbirds?country=ie&lang=en" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/it/case-studies/allbirds?country=it&lang=it" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/my/case-studies/allbirds?country=my&lang=en" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/mx/case-studies/allbirds?country=mx&lang=es" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nl/case-studies/allbirds?country=nl&lang=nl" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nz/case-studies/allbirds?country=nz&lang=en" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ng/case-studies/allbirds?country=ng&lang=en" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no/case-studies/allbirds?country=no&lang=nb" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no-en/case-studies/allbirds?country=no&lang=en" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ph/case-studies/allbirds?country=ph&lang=en" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pl/case-studies/allbirds?country=pl&lang=pl" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pt/case-studies/allbirds?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex"><a class="flex hover:underline text-black" href="/sg/case-studies/allbirds?country=sg&lang=en" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex"><a class="flex hover:underline text-black" href="/za/case-studies/allbirds?country=za&lang=en" lang="en" data-component-name="en-29" aria-current="false">South Africa</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fi/case-studies/allbirds?country=fi&lang=fi" lang="fi" data-component-name="fi-30" aria-current="false">Suomi</a></li><li class="flex"><a class="flex hover:underline text-black" href="/se/case-studies/allbirds?country=se&lang=sv" lang="sv" data-component-name="sv-31" aria-current="false">Sverige</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tr/case-studies/allbirds?country=tr&lang=tr" lang="tr" data-component-name="tr-32" aria-current="false">Türkiye</a></li><li class="flex"><a class="flex hover:underline text-black" href="/uk/case-studies/allbirds?country=gb&lang=en" lang="en" data-component-name="en-33" aria-current="false">United Kingdom</a></li><li class="flex"><a class="flex hover:underline text-black" href="/case-studies/allbirds?country=us&lang=en" lang="en" data-component-name="en-34" aria-current="false">USA</a></li><li class="flex"><a class="flex hover:underline text-black" href="/th/case-studies/allbirds?country=th&lang=th" lang="th" data-component-name="th-35" aria-current="false">ไทย</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tw/case-studies/allbirds?country=tw&lang=zh" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex"><a class="flex hover:underline text-black" href="/jp/case-studies/allbirds?country=jp&lang=ja" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex"><a class="flex hover:underline text-black" href="/zh/case-studies/allbirds?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-38" 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Shopify를 무료로 이용해 보세요. 신용 카드 등록이 필요하지 않습니다. 이메일을 입력하면 Shopify의 마케팅 이메일 수신에\u0026nbsp;동의하시는\u0026nbsp;것입니다.","disclaimerNoLengthHtml":"신용 카드는 필요 없습니다. 이메일을 입력하면 Shopify의 마케팅 이메일 수신에\u0026nbsp;동의하시는\u0026nbsp;것입니다.","testimonialButtonText":"{{trialLength}}일 동안 Shopify 무료 체험","freeTrialCtaHtml":"Shopify를 무료로 체험해 보고, 창업과 비즈니스 운영 및 성장에 필요한 모든 도구와 서비스를\u0026nbsp;살펴보세요.","signupPaidTrialPromo":{"default_one":"{{trialLength}}일 동안 무료로 이용한 후 1개월 동안 {{paidTrialAmount}}의 요금으로 이용하세요.","default_other":"무료 체험을 시작하고 첫 {{count}}개월 동안 월 {{paidTrialAmount}}의 요금으로 이용하세요.","disclaimer":"이메일을 입력하면, Shopify의 마케팅 이메일 수신에\u0026nbsp;동의하시는\u0026nbsp;것입니다.","disclaimerNoEmail_one":"Shopify 스토어가 없으신가요? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003e무료 체험을 시작하고 첫 달 {{paidTrialAmount}}의 요금으로 이용\u003c/a\u003e하세요.","disclaimerNoEmail_other":"Shopify 스토어가 없으신가요? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003e무료 체험을 시작하고 첫 {{count}}개월 동안 월 {{paidTrialAmount}}의 요금으로 이용\u003c/a\u003e하세요."}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"이메일","url":"mailto:"}},"tableOfContents":"목차","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"문제가 발생했습니다. 나중에 다시 시도해 주세요.","emailFormat":"이메일 형식이 올바르지 않습니다."},"successMessage":"완료","placeholder":"이메일 주소를 입력하세요","buttonText":"가입하기"},"editionsEyebrow":{"text":"Shopify Editions | 2025년 겨울호 발간"},"sectionErrorBoundary":{"message":"기술적인 문제로 인해 이 콘텐츠가 로드되지 않습니다"},"nav":{"about":"Shopify 정보","academy":"Shopify Academy","allFeatures":"모든 기능","allProducts":"모든 제품","allProductsDescription":"Shopify의 모든 제품 및 기능 둘러보기","appStore":"비즈니스 앱 찾아보기","appStoreDescription":"Shopify App Store","b2b":"도매 및 직접 판매","b2bDescription":"기업 간 전자상거래(B2B)","balance":"Shopify Balance","banking":"은행","billPay":"청구서 결제","blog":"블로그","blogEnterprise":"기업 블로그","blogMerchants":"판매자 블로그","blogRetail":"소매업 블로그","borrowing":"차용","branding":"브랜딩","brandingDescriptionV2":"브랜드를 처음부터 새로 구축하세요","brandingFlyoutDescription":"전문성을 드러내 비즈니스가 고객의 관심을 끌게 하세요","build":"구축","burst":"무료 제공 사진","businessEncyclopedia":"비즈니스 백과사전","businessFunding":"비즈니스 펀딩 확보","businessFundingDescription":"Shopify Capital","businessGrowth":"비즈니스 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도구","topics":"주제","trustSealsAccessibilityText":"안심하고 Shopify를 이용하세요. Shopify 플랫폼은 다음과 같은 평가 및 인증을 받았습니다.","video":"동영상","videoTutorials":"동영상 튜토리얼"}},"plus":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00\u003c/span\u003e","googleCountryOffer":"$600 SGD","minimumMonthlyPrice":"$7","minimumMonthlyPriceCurrency":"SGD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"SGD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"},"article":{"title":"Allbirds Reduces Costs and Boosts Conversions with Ship from Store on Shopify POS","contentHtml":"\u003cp\u003eNew Zealand-born footwear brand \u003ca href=\"https://www.allbirds.com/\"\u003eAllbirds\u003c/a\u003e launched on Shopify in 2016 with their iconic Wool Runner, quickly earning recognition from TIME Magazine as “the world's most comfortable shoe.” As the brand expanded from digital-native roots to physical retail, they added \u003ca href=\"http://www.shopify.com/pos\"\u003eShopify POS\u003c/a\u003e to maintain a unified home for all their customer information on the platform and a seamless experience across all sales channels.\u003c/p\u003e\n\u003cp\u003eAs they continued to scale, managing inventory throughout their retail network proved challenging—stores needed deep inventory purchases, while online sales were limited to warehouse stock only, creating inefficiencies and missed sales opportunities. This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.\u003c/p\u003e\n\u003cp\u003eWith Ship from Store on Shopify POS, Allbirds has:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnabled global/national network of 31 retail stores to fulfill omnichannel product demand\u003c/li\u003e\n\u003cli\u003eIncreased their product assortment and quantity of best-selling items in store\u003c/li\u003e\n\u003cli\u003eReduced shipping and labor costs associated with end-of-season warehouse returns\u003c/li\u003e\n\u003cli\u003eBoosted website conversion rates due to increased inventory availability\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eThe Challenge: Maximizing inventory efficiency across channels\u003c/h2\u003e\n\u003cp\u003eAllbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.\u003c/p\u003e\n\u003cp\u003e“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.\u003c/p\u003e\n\u003cp\u003eBut perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.\u003c/p\u003e\n\u003ch2\u003eThe Solution: Connecting sales, customer, and inventory data through Shopify\u003c/h2\u003e\n\u003cp\u003eAllbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.\u003c/p\u003e\n\u003cp\u003eThe team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”\u003c/p\u003e\n\u003cp\u003eSoon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.\u003c/p\u003e\n\u003cp\u003eAll of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. \"By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.\u003c/p\u003e\n\u003ch2\u003eThe Results: Soaring omnichannel growth\u003c/h2\u003e\n\u003cp\u003eShip from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. Stores love it since over 50% of the product we ship from the store is generally slower moving inventory, which offers them back that space so they can sell more.”\u003c/p\u003e\n\u003cp\u003eThe brand has seen their website conversion rates rise after adding Ship from Store thanks to their retail inventory becoming available for online customers to purchase. This has helped Allbirds save significant shipping and labor costs. “We reduced the quantity of products we ship back to our warehouse after a season is complete and are maximizing our retail labor workforce during downtime,” says Micah. Retail staff have also shared positive feedback on the solution. “Many of our store leaders have experience with other brands’ ship from store efforts and are very impressed with Shopify’s solution,” says Micah. “We have a lot of Voice of the Employee (VoE) praising the simplicity of our fulfillment process!”\u003c/p\u003e\n\u003cp\u003eThrough Shopify, Allbirds has created a truly unified commerce experience that maximizes efficiency, delights customers, and positions the brand for continued global success.\u003c/p\u003e\n\u003cp\u003e{{ testimonial quote=\"With our sales channels unified on Shopify, we’re able to provide a consistent shopping experience between retail and ecommerce customers. We have more opportunities to delight our customers while providing greater flexibility to corporate teams. Our customers have benefitted from faster shipping, a wider assortment both online and in stores, and the convenience of buying and returning in either direction.\" author=\"Micah Nelson\" title=\"Director of Product Management\" brand=\"Allbirds\" }}\u003c/p\u003e","leadRouting":"Retail","featuredImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/allbirds.card_120043b9-27c1-4dda-9850-0ed37cbd2ddd.jpg?v=1733903198","altText":""},"heroImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211","altText":""},"merchant":{"name":"Allbirds","website":"https://www.allbirds.com","markets":[{"handle":"amer","countries":"[\"gid://shopify/Metaobject/8983379990\"]","name":"미주"},{"handle":"united-states-of-america","available_in":"[\"webinar-hub\"]","code":"US","name":"미국","short_name":"USA"},{"handle":"emea","countries":"[\"gid://shopify/Metaobject/8983248918\",\"gid://shopify/Metaobject/8983183382\",\"gid://shopify/Metaobject/8983150614\",\"gid://shopify/Metaobject/9670098966\",\"gid://shopify/Metaobject/9974284310\",\"gid://shopify/Metaobject/8983347222\"]","name":"유럽, 중동 및 아프리카"},{"handle":"united-kingdom","available_in":"[\"webinar-hub\"]","code":"UK","name":"영국","short_name":"UK"},{"handle":"japan","available_in":"[\"webinar-hub\"]","code":"JP","name":"일본"},{"handle":"new-zealand","code":"NZ","name":"뉴질랜드"},{"handle":"china","code":"ZH","name":"중국"},{"handle":"france","available_in":"[\"webinar-hub\"]","code":"FR","name":"프랑스"},{"handle":"canada","available_in":"[\"webinar-hub\"]","code":"CA","name":"캐나다"},{"handle":"australia","available_in":"[\"webinar-hub\"]","code":"AU","name":"호주"}],"logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.logo.svg?v=1713895879","altText":"Allbirds"},"similarMerchants":[{"handle":"odaje","name":"Odaje","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/odaje.logo.svg?v=1726860331","altText":null}},{"handle":"peter-sheppard-footwear","name":"Peter Sheppard Footwear","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/peter-sheppard-footwear.logo.svg?v=1713896947","altText":"Peter Sheppard logo"}},{"handle":"rollie-nation","name":"Rollie Nation","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/rollie-nation.logo.svg?v=1713896969","altText":"Rollie Nation"}}],"previousPlatform":{"handle":"shopify","name":"Shopify"},"industries":[{"handle":"fashion-and-apparel","name":"의류/액세서리"}],"products":[{"handle":"shopify-pos","title":"Shopify POS"},{"handle":"shopify-plus","title":"Shopify Plus"}]},"interpolations":{"testimonials":{}},"metrics":null},"content":{"htmlHead":{"metaDescription":"Allbirds 및 수천 명의 판매자가 전자상거래 비즈니스를 강화하기 위해 Shopify를 선택한 이유를 알아보세요."},"metafields":{"previousPlatform":"기존 플랫폼","industries":"업계","products":"제품","partners":"파트너"},"similarMerchants":{"heading":"날마다 의류/액세서리에 변화를 가져오는 브랜드 대열에 합류하세요."},"metrics":{"heading":"Allbirds의 빠른 성과는 Shopify를 이용한 덕분입니다."},"pillBar":{"text":"비즈니스에서 어떤 문제를 겪고 계신가요? 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