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font-semi-medium"><span class="inline-block arrow-animation">Vendez en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre entreprise en ligne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/canaux"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vendez sur différents canaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez des millions de clients et augmentez vos ventes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/pdv"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vendre en personne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point de vente (PDV)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vendez à l’international<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventes internationales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus/solutions/ecommerce-b2b"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vendez en gros et en D2C<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Commerce B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/paiements"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Acceptez les paiements en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configurez les moyens de paiement</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/gerer"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/capital"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Obtenez un financement d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/produits"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca-fr/tarifs">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/outils/createur-de-logo"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Nouveautés-toggle-open" aria-controls="NouveautésDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Nouveautés</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="NouveautésDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions/winter2025"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Edition Hiver 2025<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Les dernières mises à jour de produits (plus de 150)</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions/all"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Toutes les Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archives des 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focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold whitespace-nowrap" data-component-name="button" data-mode="light" target="">Prenez contact</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="#contact-sales" data-component-name="login">Parler à l’équipe commerciale</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" 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src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.logo.svg?v=1713895879"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Allbirds Reduces Costs and Boosts Conversions with Ship from Store on Shopify POS</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p>New Zealand-born footwear brand <a href="https://www.allbirds.com/">Allbirds</a> launched on Shopify in 2016 with their iconic Wool Runner, quickly earning recognition from TIME Magazine as “the world's most comfortable shoe.” As the brand expanded from digital-native roots to physical retail, they added <a href="http://www.shopify.com/pos">Shopify POS</a> to maintain a unified home for all their customer information on the platform and a seamless experience across all sales channels.</p> <p>As they continued to scale, managing inventory throughout their retail network proved challenging—stores needed deep inventory purchases, while online sales were limited to warehouse stock only, creating inefficiencies and missed sales opportunities. This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.</p> <p>With Ship from Store on Shopify POS, Allbirds has:</p> <ul> <li>Enabled global/national network of 31 retail stores to fulfill omnichannel product demand</li> <li>Increased their product assortment and quantity of best-selling items in store</li> <li>Reduced shipping and labor costs associated with end-of-season warehouse returns</li> <li>Boosted website conversion rates due to increased inventory availability</li> </ul> <h2>The Challenge: Maximizing inventory efficiency across channels</h2> <p>Allbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.</p> <p>“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.</p> <p>But perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.</p> <h2>The Solution: Connecting sales, customer, and inventory data through Shopify</h2> <p>Allbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.</p> <p>The team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”</p> <p>Soon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.</p> <p>All of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. "By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.</p> <h2>The Results: Soaring omnichannel growth</h2> <p>Ship from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. Stores love it since over 50% of the product we ship from the store is generally slower moving inventory, which offers them back that space so they can sell more.”</p> <p>The brand has seen their website conversion rates rise after adding Ship from Store thanks to their retail inventory becoming available for online customers to purchase. This has helped Allbirds save significant shipping and labor costs. “We reduced the quantity of products we ship back to our warehouse after a season is complete and are maximizing our retail labor workforce during downtime,” says Micah. Retail staff have also shared positive feedback on the solution. “Many of our store leaders have experience with other brands’ ship from store efforts and are very impressed with Shopify’s solution,” says Micah. “We have a lot of Voice of the Employee (VoE) praising the simplicity of our fulfillment process!”</p> <p>Through Shopify, Allbirds has created a truly unified commerce experience that maximizes efficiency, delights customers, and positions the brand for continued global success.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4"> With our sales channels unified on Shopify, we’re able to provide a consistent shopping experience between retail and ecommerce customers. We have more opportunities to delight our customers while providing greater flexibility to corporate teams. Our customers have benefitted from faster shipping, a wider assortment both online and in stores, and the convenience of buying and returning in either direction. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Allbirds</p><cite class="text-body-sm not-italic"><strong>Micah Nelson</strong> — Director of Product Management</cite></footer></blockquote></div><div></p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Secteur 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md:inline-block py-3 text-shade-90 hover:text-black" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: Canada (Français)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-black"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (Français)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-white text-black shadow-soft-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex"><a class="flex hover:underline text-black" href="/ca-fr/case-studies/allbirds?country=ca&lang=fr" data-component-name="fr-0" aria-current="true">Canada (Français)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex"><a class="flex hover:underline text-black" href="/au/case-studies/allbirds?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/be/case-studies/allbirds?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex"><a class="flex hover:underline text-black" href="/br/case-studies/allbirds?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ca/case-studies/allbirds?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex"><a class="flex 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href="/es/case-studies/allbirds?country=us&lang=es" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fr/case-studies/allbirds?country=fr&lang=fr" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex"><a class="flex hover:underline text-black" href="/hk-en/case-studies/allbirds?country=hk&lang=en" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex"><a class="flex hover:underline text-black" href="/in/case-studies/allbirds?country=in&lang=en" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex"><a class="flex hover:underline text-black" href="/id/case-studies/allbirds?country=id&lang=en" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ie/case-studies/allbirds?country=ie&lang=en" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/it/case-studies/allbirds?country=it&lang=it" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/my/case-studies/allbirds?country=my&lang=en" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/mx/case-studies/allbirds?country=mx&lang=es" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nl/case-studies/allbirds?country=nl&lang=nl" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nz/case-studies/allbirds?country=nz&lang=en" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ng/case-studies/allbirds?country=ng&lang=en" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no/case-studies/allbirds?country=no&lang=nb" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no-en/case-studies/allbirds?country=no&lang=en" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ph/case-studies/allbirds?country=ph&lang=en" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pl/case-studies/allbirds?country=pl&lang=pl" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pt/case-studies/allbirds?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex"><a class="flex hover:underline text-black" href="/sg/case-studies/allbirds?country=sg&lang=en" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex"><a class="flex hover:underline text-black" href="/za/case-studies/allbirds?country=za&lang=en" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fi/case-studies/allbirds?country=fi&lang=fi" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex"><a class="flex hover:underline text-black" href="/se/case-studies/allbirds?country=se&lang=sv" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tr/case-studies/allbirds?country=tr&lang=tr" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex"><a class="flex hover:underline text-black" href="/uk/case-studies/allbirds?country=gb&lang=en" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex"><a class="flex hover:underline text-black" href="/case-studies/allbirds?country=us&lang=en" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex"><a class="flex hover:underline text-black" href="/th/case-studies/allbirds?country=th&lang=th" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex"><a class="flex hover:underline text-black" href="/kr/case-studies/allbirds?country=kr&lang=ko" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex"><a class="flex hover:underline text-black" href="/tw/case-studies/allbirds?country=tw&lang=zh" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex"><a class="flex hover:underline text-black" href="/jp/case-studies/allbirds?country=jp&lang=ja" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex"><a class="flex hover:underline text-black" href="/zh/case-studies/allbirds?country=us&lang=zh" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-white pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-shade-90 hover:text-black" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: Canada (Français)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-black"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (Français)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-white text-black shadow-soft-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation par région" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Pays/région</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Fermer la navigation par région" class="h-[1.2em] w-[1.2em] fill-current fill-black"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex"><a class="flex hover:underline text-black" href="/ca-fr/case-studies/allbirds?country=ca&lang=fr" data-component-name="fr-0" aria-current="true">Canada (Français)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex"><a class="flex hover:underline text-black" href="/au/case-studies/allbirds?country=au&lang=en" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/be/case-studies/allbirds?country=be&lang=nl" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex"><a class="flex hover:underline text-black" href="/br/case-studies/allbirds?country=br&lang=pt" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ca/case-studies/allbirds?country=ca&lang=en" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/cz/case-studies/allbirds?country=cz&lang=cs" lang="cs" data-component-name="cs-5" aria-current="false">Česká republika</a></li><li class="flex"><a class="flex hover:underline text-black" href="/co/case-studies/allbirds?country=co&lang=es" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/dk/case-studies/allbirds?country=dk&lang=da" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex"><a class="flex hover:underline text-black" href="/de/case-studies/allbirds?country=de&lang=de" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/es-es/case-studies/allbirds?country=es&lang=es" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex"><a class="flex hover:underline text-black" href="/es/case-studies/allbirds?country=us&lang=es" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/fr/case-studies/allbirds?country=fr&lang=fr" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex"><a class="flex hover:underline text-black" href="/hk-en/case-studies/allbirds?country=hk&lang=en" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex"><a class="flex hover:underline text-black" href="/in/case-studies/allbirds?country=in&lang=en" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex"><a class="flex hover:underline text-black" href="/id/case-studies/allbirds?country=id&lang=en" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ie/case-studies/allbirds?country=ie&lang=en" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/it/case-studies/allbirds?country=it&lang=it" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/my/case-studies/allbirds?country=my&lang=en" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex"><a class="flex hover:underline text-black" href="/mx/case-studies/allbirds?country=mx&lang=es" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nl/case-studies/allbirds?country=nl&lang=nl" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex"><a class="flex hover:underline text-black" href="/nz/case-studies/allbirds?country=nz&lang=en" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ng/case-studies/allbirds?country=ng&lang=en" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no/case-studies/allbirds?country=no&lang=nb" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex"><a class="flex hover:underline text-black" href="/no-en/case-studies/allbirds?country=no&lang=en" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex"><a class="flex hover:underline text-black" href="/ph/case-studies/allbirds?country=ph&lang=en" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pl/case-studies/allbirds?country=pl&lang=pl" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex"><a class="flex hover:underline text-black" href="/pt/case-studies/allbirds?country=pt&lang=pt" lang="pt-PT" data-component-name="pt-PT-26" 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This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.\u003c/p\u003e\n\u003cp\u003eWith Ship from Store on Shopify POS, Allbirds has:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnabled global/national network of 31 retail stores to fulfill omnichannel product demand\u003c/li\u003e\n\u003cli\u003eIncreased their product assortment and quantity of best-selling items in store\u003c/li\u003e\n\u003cli\u003eReduced shipping and labor costs associated with end-of-season warehouse returns\u003c/li\u003e\n\u003cli\u003eBoosted website conversion rates due to increased inventory availability\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eThe Challenge: Maximizing inventory efficiency across channels\u003c/h2\u003e\n\u003cp\u003eAllbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.\u003c/p\u003e\n\u003cp\u003e“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.\u003c/p\u003e\n\u003cp\u003eBut perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.\u003c/p\u003e\n\u003ch2\u003eThe Solution: Connecting sales, customer, and inventory data through Shopify\u003c/h2\u003e\n\u003cp\u003eAllbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.\u003c/p\u003e\n\u003cp\u003eThe team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”\u003c/p\u003e\n\u003cp\u003eSoon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.\u003c/p\u003e\n\u003cp\u003eAll of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. \"By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.\u003c/p\u003e\n\u003ch2\u003eThe Results: Soaring omnichannel growth\u003c/h2\u003e\n\u003cp\u003eShip from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. 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