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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/vertriebskanale"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Auf allen Kanälen verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Persönlich verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Weltweit verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaler Verkauf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verkaufe im Großhandel und direkt<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-Business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Akzeptiere Online-Zahlungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Richte Zahlungsarten ein</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Dein Business vermarkten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kund:innen und gewinne lebenslange Fans</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing auf Social Media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Integrationen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/verwalten"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/produkte"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/preise">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button 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y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><section class="grid grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl gap-y-xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Allbirds" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.logo.svg?v=1713895879"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Allbirds Reduces Costs and Boosts Conversions with Ship from Store on Shopify POS</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p>New Zealand-born footwear brand <a href="https://www.allbirds.com/">Allbirds</a> launched on Shopify in 2016 with their iconic Wool Runner, quickly earning recognition from TIME Magazine as “the world's most comfortable shoe.” As the brand expanded from digital-native roots to physical retail, they added <a href="http://www.shopify.com/pos">Shopify POS</a> to maintain a unified home for all their customer information on the platform and a seamless experience across all sales channels.</p> <p>As they continued to scale, managing inventory throughout their retail network proved challenging—stores needed deep inventory purchases, while online sales were limited to warehouse stock only, creating inefficiencies and missed sales opportunities. This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.</p> <p>With Ship from Store on Shopify POS, Allbirds has:</p> <ul> <li>Enabled global/national network of 31 retail stores to fulfill omnichannel product demand</li> <li>Increased their product assortment and quantity of best-selling items in store</li> <li>Reduced shipping and labor costs associated with end-of-season warehouse returns</li> <li>Boosted website conversion rates due to increased inventory availability</li> </ul> <h2>The Challenge: Maximizing inventory efficiency across channels</h2> <p>Allbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.</p> <p>“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.</p> <p>But perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.</p> <h2>The Solution: Connecting sales, customer, and inventory data through Shopify</h2> <p>Allbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.</p> <p>The team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”</p> <p>Soon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.</p> <p>All of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. "By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.</p> <h2>The Results: Soaring omnichannel growth</h2> <p>Ship from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. Stores love it since over 50% of the product we ship from the store is generally slower moving inventory, which offers them back that space so they can sell more.”</p> <p>The brand has seen their website conversion rates rise after adding Ship from Store thanks to their retail inventory becoming available for online customers to purchase. This has helped Allbirds save significant shipping and labor costs. “We reduced the quantity of products we ship back to our warehouse after a season is complete and are maximizing our retail labor workforce during downtime,” says Micah. Retail staff have also shared positive feedback on the solution. “Many of our store leaders have experience with other brands’ ship from store efforts and are very impressed with Shopify’s solution,” says Micah. “We have a lot of Voice of the Employee (VoE) praising the simplicity of our fulfillment process!”</p> <p>Through Shopify, Allbirds has created a truly unified commerce experience that maximizes efficiency, delights customers, and positions the brand for continued global success.</p> <p></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">With our sales channels unified on Shopify, we’re able to provide a consistent shopping experience between retail and ecommerce customers. We have more opportunities to delight our customers while providing greater flexibility to corporate teams. Our customers have benefitted from faster shipping, a wider assortment both online and in stores, and the convenience of buying and returning in either direction.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Allbirds</p><cite class="text-body-sm not-italic"><strong>Micah Nelson</strong> — Director of Product Management</cite></footer></blockquote></div><div></p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Branche</h2><p 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This led Allbirds to implement the ship from store feature of Shopify POS, quickly transforming how they managed inventory and fulfilled orders across all channels.\u003c/p\u003e\n\u003cp\u003eWith Ship from Store on Shopify POS, Allbirds has:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnabled global/national network of 31 retail stores to fulfill omnichannel product demand\u003c/li\u003e\n\u003cli\u003eIncreased their product assortment and quantity of best-selling items in store\u003c/li\u003e\n\u003cli\u003eReduced shipping and labor costs associated with end-of-season warehouse returns\u003c/li\u003e\n\u003cli\u003eBoosted website conversion rates due to increased inventory availability\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2\u003eThe Challenge: Maximizing inventory efficiency across channels\u003c/h2\u003e\n\u003cp\u003eAllbirds was grappling with several costly inventory management challenges prior to implementing Ship from Store. For one, stores maintained full size runs for every shoe, which required deeper than ideal inventory levels for shoes that didn’t sell well at particular locations. This reduced the brand’s ability to turn inventory in many stores and limited how broad their retail assortment could be during any given season.\u003c/p\u003e\n\u003cp\u003e“At the end of each season, we would regularly pack up any slow moving or out of season merchandise and ship it back to our warehouse, which was an inefficient use of time and money,” says Micah Nelson, Director of Product Management at Allbirds.\u003c/p\u003e\n\u003cp\u003eBut perhaps an even bigger issue was that the brand was missing out on sales because of the lack of a unified way to manage and sell inventory across sales channels. “We would lose sales due to stock outs because our retail inventory wasn’t available for our online customers to purchase,” says Micah. “Only warehouse inventory was available for online sales.” Fortunately, Ship from Store proved to be the ideal solution for helping Allbirds overcome these challenges.\u003c/p\u003e\n\u003ch2\u003eThe Solution: Connecting sales, customer, and inventory data through Shopify\u003c/h2\u003e\n\u003cp\u003eAllbirds was already equipping their retail staff with Shopify POS to enable an “endless aisle” shopping experience through omnichannel capabilities such as buy in store, ship to customer technology. But they knew they could still make improvements. “We considered adding Ship from Store because to unlock the richest assortment of inventory available for our customers across every sales channel and boost our bottom line at the same time,” says Micah.\u003c/p\u003e\n\u003cp\u003eThe team followed a carefully planned, phased approach to testing and implementing Ship from Store. Their pilot test showed promising results and opportunities for improvement. “The early data was validating,” says Micah. “But also helped hone our feedback to Shopify on what improvements were needed before we could scale to our entire fleet of stores.”\u003c/p\u003e\n\u003cp\u003eSoon after the pilot, Allbirds deployed a four-wave launch strategy with gradually increasing daily order volumes, ensuring any issues were identified and resolved prior to reaching greater scale. Micah notes how the team took advantage of Shopify’s APIs and third-party app ecosystem to develop custom workflows tailored to various stakeholders’ needs, such as the ability to schedule store operating days or hours available for Ship from Store and maximum order quantities allocated to each store per day.\u003c/p\u003e\n\u003cp\u003eAll of these steps helped ensure that Ship from Store met Allbirds’ objectives and rolled out within their desired timelines. \"By outlining the opportunity, securing cross-functional alignment prior to the start, and committing to getting it done on time, deploying Ship from Store was one of the better run projects we’ve deployed at Allbirds,” says Micah.\u003c/p\u003e\n\u003ch2\u003eThe Results: Soaring omnichannel growth\u003c/h2\u003e\n\u003cp\u003eShip from Store has transformed Allbirds’ inventory management and customer service capabilities. As Micah puts it, “We have wider and more consistent assortments online and in store. Stores love it since over 50% of the product we ship from the store is generally slower moving inventory, which offers them back that space so they can sell more.”\u003c/p\u003e\n\u003cp\u003eThe brand has seen their website conversion rates rise after adding Ship from Store thanks to their retail inventory becoming available for online customers to purchase. This has helped Allbirds save significant shipping and labor costs. “We reduced the quantity of products we ship back to our warehouse after a season is complete and are maximizing our retail labor workforce during downtime,” says Micah. Retail staff have also shared positive feedback on the solution. “Many of our store leaders have experience with other brands’ ship from store efforts and are very impressed with Shopify’s solution,” says Micah. “We have a lot of Voice of the Employee (VoE) praising the simplicity of our fulfillment process!”\u003c/p\u003e\n\u003cp\u003eThrough Shopify, Allbirds has created a truly unified commerce experience that maximizes efficiency, delights customers, and positions the brand for continued global success.\u003c/p\u003e\n\u003cp\u003e{{ testimonial quote=\"With our sales channels unified on Shopify, we’re able to provide a consistent shopping experience between retail and ecommerce customers. We have more opportunities to delight our customers while providing greater flexibility to corporate teams. Our customers have benefitted from faster shipping, a wider assortment both online and in stores, and the convenience of buying and returning in either direction.\" author=\"Micah Nelson\" title=\"Director of Product Management\" brand=\"Allbirds\" }}\u003c/p\u003e","leadRouting":"Retail","featuredImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/allbirds.card_120043b9-27c1-4dda-9850-0ed37cbd2ddd.jpg?v=1733903198","altText":""},"heroImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.hero_c7b8846c-2b8c-4d54-8a36-ca2af4055ba9.jpg?v=1733903211","altText":""},"merchant":{"name":"Allbirds","website":"https://www.allbirds.com","markets":[{"handle":"amer","countries":"[\"gid://shopify/Metaobject/8983379990\"]","name":"Nord-, Mittel- und Südamerika"},{"handle":"united-states-of-america","available_in":"[\"webinar-hub\"]","code":"US","name":"Vereinigte Staaten","short_name":"USA"},{"handle":"emea","countries":"[\"gid://shopify/Metaobject/8983248918\",\"gid://shopify/Metaobject/8983183382\",\"gid://shopify/Metaobject/8983150614\",\"gid://shopify/Metaobject/9670098966\",\"gid://shopify/Metaobject/9974284310\",\"gid://shopify/Metaobject/8983347222\"]","name":"Europa, Naher Osten und Afrika"},{"handle":"united-kingdom","available_in":"[\"webinar-hub\"]","code":"UK","name":"Vereinigtes Königreich","short_name":"UK"},{"handle":"japan","available_in":"[\"webinar-hub\"]","code":"JP","name":"Japan"},{"handle":"new-zealand","code":"NZ","name":"Neuseeland"},{"handle":"china","code":"ZH","name":"China"},{"handle":"france","available_in":"[\"webinar-hub\"]","code":"FR","name":"Frankreich"},{"handle":"canada","available_in":"[\"webinar-hub\"]","code":"CA","name":"Kanada"},{"handle":"australia","available_in":"[\"webinar-hub\"]","code":"AU","name":"Australien"}],"logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/allbirds.logo.svg?v=1713895879","altText":"Allbirds"},"similarMerchants":[{"handle":"odaje","name":"Odaje","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/odaje.logo.svg?v=1726860331","altText":null}},{"handle":"peter-sheppard-footwear","name":"Peter Sheppard Footwear","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/peter-sheppard-footwear.logo.svg?v=1713896947","altText":"Peter Sheppard logo"}},{"handle":"rollie-nation","name":"Rollie Nation","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/rollie-nation.logo.svg?v=1713896969","altText":"Rollie Nation"}}],"previousPlatform":{"handle":"shopify","name":"Shopify"},"industries":[{"handle":"fashion-and-apparel","name":"Bekleidung und Accessoires"}],"products":[{"handle":"shopify-pos","title":"Shopify POS"},{"handle":"shopify-plus","title":"Shopify Plus"}]},"interpolations":{"testimonials":{}},"metrics":null},"content":{"htmlHead":{"metaDescription":"Erfahre, warum Allbirds und Tausende andere sich für Shopify entschieden haben, um ihr E-Commerce-Business zu verbessern."},"metafields":{"previousPlatform":"Vorherige Plattform","industries":"Branche","products":"Produkte","partners":"Partner:innen"},"similarMerchants":{"heading":"Schließe dich den Marken an, die jeden Tag bekleidung und accessoires aufs Neue verändern."},"metrics":{"heading":"Mit Shopify konnte Allbirds schnell die gewünschten Ergebnisse erzielen."},"pillBar":{"text":"Welchen geschäftlichen Herausforderungen stehst du gegenüber. 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