eDesign Interactive | Your New Website Is Live. Now What?

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class="content scroll-content "> <section class="inner-blog-section change-color dark white-bckg"> <div class="section-wrap"> <div class="section-offset"> <div class="content-offset cf mobile-offset"> <div class="article-box col col-d-100 cf flex anim-article"> <div class="col col-d-25 center article-date" title="2024/06/18"> <time datetime="2024-06-18T09:00"> <span class="c_r title b plr day anim-date op_0">18</span><br> <span class="month splitByLinesChars op_0">June, 2024</span> </time> </div> <div class="col col-d-75 col-t-75 col-m-100 c_b title-offset"> <h1 class="title m plr c_b bx anim-title op_0 c_anim"> <span class="splitByLinesChars">Your New Website Is Live. </span> <strong><span><i><span class="splitByLinesChars anim-a">Now What?</span></i></span></strong> </h1> </div> <div class="col col-d-100 col-t-100 col-m-100 flex cf anim-article-t op_0"> <div class="col col-d-25"></div> <div class="col col-d-75 col-t-100 col-m-100 plr bx c_g text m"> <article> <p><img title="" src="https://edesigninteractive.com/uploads/2021/02/25/Our-team.png" alt="" /></p> <p>Hooray! Your website has officially launched! But hold on - don't pop the champagne just yet. This isn't the end of your project; it's just the beginning. </p> <p><a href="https://www.linkedin.com/in/jeffnordstedt/" target="_blank" rel="noopener">Jeff Nordstedt</a>, eDesign’s Director of User Experience, emphasizes the importance of seeing your site launch as the starting point for maximizing your digital presence. </p> <p>So, what's next? Let's explore what lies ahead and how to navigate the post-launch phase successfully.</p> <p><strong>Embrace Imperfection<br /></strong>Amidst discussions with our clients, one fundamental misconception always emerges: the belief that a website must be flawless before launch. In our experience, this stance inhibits progress and often leads to delays in launching.</p> <p>If you speak with Jeff Nordstedt, he will tell you that the quest for a "perfect" website parallels the pursuit of Nirvana—an ideal never fully realized but perpetually strived for. </p> <p>While striving for excellence is essential, brands need to understand that launching their new site is just the first step in allowing continuous improvement through user feedback and iterative development. The key is to engage visitors and observe their reactions. It's about analyzing what's working, what's not, and what can be improved. Before launch, we make educated guesses about user behavior and site usage, but true validation only comes when your site is live and tested in the real world. </p> <p><strong>Shift from Product to Tool Mentality<br /></strong>We advocate for a shift in perspective—we encourage clients to see their website as a dynamic tool rather than a finished marketing product. Unlike traditional print media, your website is not a static brochure; it's an interactive platform for connecting with your audience. Considering it as the beating heart of your brand allows for real-time publishing and engagement. </p> <p>You must utilize your site’s capabilities to adapt to changing market dynamics, customer preferences, and content offerings. We encourage ongoing content creation, monitoring, and a proactive approach to site maintenance.</p> <p><strong>Measure User Feedback<br /></strong>Understanding your website's performance is essential for ongoing success. Define clear metrics aligned with your objectives and use analytics to assess what's working and what isn't. </p> <p>Pay attention to your audiences, measure outcomes, and adjust accordingly. By analyzing user behavior and feedback, you can refine your content strategy and optimize the user experience progressively. This iterative approach ensures your site evolves according to user needs and preferences.</p> <p><strong>Cultivate a Publishing Mindset<br /></strong>Jeff Nordstedt highlights the importance of viewing website development as part of a broader digital transformation. Simply having a new website isn't enough; organizations must adopt a publisher's mentality, continually supplying the site with relevant content to stimulate engagement and meet marketing objectives.</p> <p>Content creation shouldn't end at launch; it's an ongoing commitment. Jeff advises clients to harness their websites as platforms for sharing stories, expertise, and updates. Whether through blog entries, thought leadership articles, or success narratives, maintain a consistent cadence to foster audience interaction. Publishing relevant content will keep your audience engaged and informed. </p> <p><strong>Digital Marketing Partnership<br /></strong>In addition to maintenance, Jeff advocates for a collaboration with eDesign focused on your website's long-term health and growth. As website architecture and performance specialists, we offer strategic advice and support to maximize your site's full potential and yield tangible results. We can provide proactive guidance, identify optimization opportunities, and ensure your site aligns with your marketing goals.</p> <p>Launch day doesn't mark the end of our involvement but rather the beginning of a strategic partnership.</p> <p><strong>Start Small, Grow Strategically</strong><br />Rather than aiming for complexity from the start, Jeff Nordstedt recommends beginning with a website that you can efficiently manage and develop over time. You can achieve lasting success in the digital marketplace by wisely allocating resources and building meaningful connections with your audience.</p> <p>“Launching isn't a finish line; it's a starting line, a notion I've emphasized to clients for years,” says Jeff Nordstedt. By embracing a mindset of ongoing improvement, strategic content creation, and a proactive marketing plan, you can unlock the full potential of your digital presence and cultivate lasting relationships with your audience.</p> <p>Just say <a href="mailto:hello@edesigninteractive.com" target="_blank" rel="noopener">hello</a> if you need help with your branding, website redesign, or marketing campaign. Our <a href="https://edesigninteractive.com/contact" target="_blank" rel="noopener">digital experts in New Jersey</a> will be happy to discuss your project.</p><div class="highlighted-read-more-article"> <a href="/blog/cmo-challenges" class="black-box"> <div class="black-box-text"> <div><u>Challenges</u> Keeping Your CMO Awake at Night</div> </div> <div class="black-box-btn"> <button class="btn red white-h">Read more</button> </div> </a> </div> </article> </div> </div> </div> <div class="col col-d-100 col-t-100 col-m-100 col-m-100 text-col p0 flex c_b flex anim-related-articles"> <a href="/blog/cmo-guide" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/11/15"> <time datetime="2024-11-15T02:21"> <div class="title b day pb0 bold"> <span class="op_02">15</span> </div> <div class="text t month op_03">November, 2024</div> </time> </div> <h6 class="title t plr">Adapting to Rapid Digital Changes: A CMO's Guide </h6> <p class="text m left plr op_05"> As a CMO, you need to be aware of several digital advancements. This article offers insights to help your team embrace digital advertising and ensure your organization remains competitive amidst evolving trends.聽 </p> </a> <a href="/blog/3-davey-awards" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/11/07"> <time datetime="2024-11-07T10:00"> <div class="title b day pb0 bold"> <span class="op_02">07</span> </div> <div class="text t month op_03">November, 2024</div> </time> </div> <h6 class="title t plr">Celebrating Triple Gold : eDesign Wins 3 Davey Awards</h6> <p class="text m left plr op_05"> Winning three Gold Davey Awards is a great honor for us, but it also reflects the partnerships we build with our clients. We don鈥檛 just design websites鈥攚e collaborate to understand our clients' needs, challenges, and goals. We approach each project with fresh ideas, creative solutions, and a passion for helping our clients succeed.聽 </p> </a> <a href="/blog/edelmans-website" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/10/18"> <time datetime="2024-10-18T09:00"> <div class="title b day pb0 bold"> <span class="op_02">18</span> </div> <div class="text t month op_03">October, 2024</div> </time> </div> <h6 class="title t plr">A Website Design That Drives Results </h6> <p class="text m left plr op_05"> Our philosophy at eDesign Interactive is that a website is an evolving platform that should work in tandem with broader marketing efforts. While Edelman鈥檚 site is eye-catching, the real magic happens behind the scenes.聽 </p> </a> <a href="/blog/rank-in-ai-search" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/10/07"> <time datetime="2024-10-07T09:00"> <div class="title b day pb0 bold"> <span class="op_02">07</span> </div> <div class="text t month op_03">October, 2024</div> </time> </div> <h6 class="title t plr">From SEO to GEO : How to Rank in the Age of AI Search </h6> <p class="text m left plr op_05"> Search queries are becoming more complex and direct, demanding a shift in SEO strategies. Traditional keyword-focused approaches are no longer sufficient. AI-powered search engines now prioritize content that accurately addresses users' specific needs and intent. </p> </a> </div> <div class="load-more col col-d-100 col-m-100 col-t-100 flex rellax anim-load-more op_0" data-rellax-speed="1.5" data-rellax-percentage="0.5"> <div class="col col-d-25 col-t-100 col-m-100"> <div class="text m c_g plr bx"> <strong class="c_r">*</strong> <i>you shouldn鈥檛 miss</i> </div> </div> <div class="col col-d-50 col-t-100 col-m-100 center"> <div class="btn-box"> <a href="/blog" class="btn red">Back to news board</a> </div> </div> <div class="col col-d-25 col-t-100 col-m-100"></div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <script src="/js/main.js?v=20240815v2"></script> <script> App.Lottie.initPrelaoder(); App.init(); </script> <script> (function (i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () { (i[r].q = i[r].q || []).push(arguments) }, i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m) })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga'); ga('create', 'UA-66869522-1', 'auto'); ga('send', 'pageview'); </script> </body> </html>

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