Creative Canvas - Twitter Marketing

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class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-4 mtc-yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mu08-left-navigation"> <nav class="mu08-left-navigation__container" data-component-universal="mu08-left-navigation">   <div class="mu08-left-navigation__wrapper"> <a class="mu08-left-navigation__back-btn"></a> <div class="mu08-left-navigation__dropdown-btn js-dropdown-toggle"> <span class="mu08-left-navigation__dropdown-title mtc-font__copy--mini">Menu</span> <span class="mu08-left-navigation__chevron is-closed"><i class="icon-navigation_down_arrow"></i></span> </div> <div class="mu08-left-navigation__nav-list-container"> <ul class="mu08-left-navigation__nav-list"> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/unleash-the-power-of-video.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Power of video</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/unleash-the-power-of-video/launch-something-new-with-video.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Launch something new with video</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Break through and raise awareness – fast. Reach your audience at the right moment: when they’re most receptive to ads.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/unleash-the-power-of-video/connect-with-whats-happening.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Connect with what’s happening</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Get in front of your audience during the moments that matter. Increase your brand's relevance, and kick off the content your audience loves.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/unleash-the-power-of-video/promote-your-brands-story.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Promote your brand’s story</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Share your brand’s story and stay top-of-mind. Get customers to take action and join conversations.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item is-selected"> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Create engagement</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item is-selected"> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/creative-canvas.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold is-selected">Creative Canvas</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Brands on Twitter are connecting with users in unique and creative ways every day. And so can you.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/audience-targeting.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Audience targeting</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/expanding-reach.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Expanding reach</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Tweets are everywhere. And this enormous, international real-time reach is within your brand’s grasp.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/drive-performance.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Drive performance</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/drive-performance/mobile-app-growth.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Mobile app growth</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Grow your mobile app by reaching an engaged audience that’s always looking to discover new things.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/drive-performance/website-traffic-conversions.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Website traffic & conversions</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Meet the challenges of the mobile era and get results by driving conversions across platforms.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/measure-results.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Measure results</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/measure-results/audience-insights.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Audience insights</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Successful marketing efforts start with knowing your audience. Twitter's tools help you to dig deep.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/measure-results/campaign-analytics.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Campaign analytics</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Get in-depth insights about your campaign with detailed metrics that cover every move you make.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/measure-results/optimize-at-scale.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Optimise at scale</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Twitter makes multitasking easy with streamlined ways to scale, edit, customise and manage campaigns.</span> </a> </li> </ul> </li> </ul> </div> </div>  <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20190214003956/http://schema.org", "@type": "WPSideBar", "isPartOf": "https://web.archive.org/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/creative-canvas.html" } </script> </nav> </div> </div> <div class="col col-8 mtc-yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> The most live, dynamic platform for your brand's story. </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>Connecting with an audience has never been more challenging for businesses. With just moments to capture attention before customers move on to the next thing, it's critical to connect to the passions and interests that matter most to them.</p> <p>Videos, GIFs and Twitter’s entire creative canvas of ad formats help you tell a rich and relevant story to engage, inspire and connect — in the moment.</p> </div> `</div> <div class="mc41-paragraph-quote"><div class="mc41-paragraph-quote__item mtc-section" data-component="mc41-paragraph-quote"> <div class="mc41-paragraph-quote__copy clearfix"> <blockquote class="mc41-paragraph-quote__quote"> <p class="mc41-paragraph-quote__quote-copy mtc-font__headline--md">The interactivity that’s involved in using Twitter, the immediacy of messages, and the short, condensed way of expressing them all drives a strong emotional response (+75% vs. online norm).”</p> <cite class="mc41-paragraph-quote__cite mtc-font__copy--mini">Heather Andrew, CEO of <a class="tweet-url username" href="https://web.archive.org/web/20190214003956/https://twitter.com/intent/user?screen_name=neuro_insight" rel="nofollow"><span class="twitter-entity is-hover-card username">&lrm;@neuro_insight</span></a> (2014)</cite> </blockquote> </div> <div class="mc33-sharing" data-component="mc33-sharing"> <div class="mc33-sharing__item"> <ul class="mc33-sharing__list"> <li class="mc33-sharing__list-item mc33-sharing__list-item--tweet"> <a href="https://web.archive.org/web/20190214003956/https://twitter.com/share?url=https%3A%2F%2Fmarketing.twitter.com%2Fapac%2Fen_gb%2Fsolutions%2Fcreate-engagement%2Fcreative-canvas.html&via=TwitterMktg&text=Creative+Canvas" title="Tweet" target="_blank" rel="noopener" class="js-share-link js-share-link--twitter"> <i class="mc33-sharing__icon mc33-sharing__icon--twitter icon-logo_sml" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>A variety of video ad formats earn attention in the moment it matters most and target those who will be most receptive and interested in your brand. With Twitter Ads, distribute your best video assets via targeted Promoted Videos and breathe new life into your existing assets with pre-roll ads. With custom Amplify sponsorships, you can monetise and sponsor videos from 200 of the world’s top TV networks. And when big events, like the Olympics or World Cup, play out around the globe, Twitter is the first place audiences turn to to see and share custom GIFs and conversational videos.</p> <p>With our suite of products, you’ll also have access to innovative formats and platforms that are unique to Twitter.</p> <p>You have amazing stories to share.</p> <p>Twitter has the creative canvas to bring those stories to life.</p> </div> `</div> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Strategies to help you face this challenge </h3> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/PromotedVideo.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Promoted Video </h4> <p class="mc34-paragraph-product__desc"> A video within a Promoted Tweet paid for by advertisers that appears in users’ Home timelines, at the top of search results on Twitter, and elsewhere on the platform. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/TwitterPreRoll.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> In-Stream Video Ads </h4> <p class="mc34-paragraph-product__desc"> Run pre-roll or mid-roll ads to align with relevant videos your customers are already watching. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/Amplify.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> In-Stream Video Sponsorships </h4> <p class="mc34-paragraph-product__desc"> Build brand association by sponsoring the best video content from a single Amplify partner. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/BrandedEmojis.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Branded Emojis </h4> <p class="mc34-paragraph-product__desc"> Express your brand’s personality and immediately make it a part of the conversation by adding a fun, visually appealing creative element whenever your hashtag is used on Twitter. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/PromotedMoments.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Promoted Moments </h4> <p class="mc34-paragraph-product__desc"> A powerful way for brand narratives to unfold through rich multimedia formats. Surround your brand with premium, curated content that showcases the best of what’s happening now. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/ConversationalVideo.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Conversational Video Ad </h4> <p class="mc34-paragraph-product__desc"> An ad format with a viral call to action that prompts users to Tweet about your brand to all their followers. This ad harnesses the power of video and photos and drives deep engagement and sharing. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/GIFs.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> GIFs and Photos </h4> <p class="mc34-paragraph-product__desc"> Easily add fun GIFs and photos to your brand Tweets and DMs. Within a Tweet, reply, or DM, a GIF button launches a portal where you can search or select fun GIFs to share with your consumers. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190214003956im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/Periscope.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Periscope </h4> <p class="mc34-paragraph-product__desc"> Use live streaming to forge a more personal relationship with your audience by giving them real-time access to Moments that matter, from big announcements to fashion shows to sponsored events. </p> </div> </div> </div> <div class="mc42-paragraph-download"><div class="mc42-paragraph-download__item" data-component="mc42-paragraph-download"> <h3 class="mtc-font__headline--lg is-bold mc42-paragraph-download__title">More info</h3> <p class="mc42-paragraph-download__copy mtc-font__paragraph">Download the 6 Plays to Build Your Brand playbook to learn more.</p> <p class="mtc-font__paragraph mc42-paragraph-download__cta ms05-take-away-toolkit__cta mc42-paragraph-download__cta download"> <a href="https://web.archive.org/web/20190214003956/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/downloads/BrandPlaybook_ENGB.pdf" class="js-track-event js-track-event--cta " target="_blank" rel="noopener" data-track-label="/content/dam/marketing-twitter/downloads/BrandPlaybook_ENGB.pdf" data-track-action="click"> Download <span class="icon icon-download"></span> </a> </p> <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20190214003956/http://schema.org", "@type": "DataDownload", "contentUrl": "https://web.archive.org/web/20190214003956/https://marketing.twitter.com/content/dam/marketing-twitter/downloads/BrandPlaybook_ENGB.pdf", "isPartOf": "https://web.archive.org/web/20190214003956/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/creative-canvas.html", "name": "BrandPlaybook_ENGB.pdf", "fileFormat": "application/pdf" } </script> </div> </div> </div> </div> </div></div> <div 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