Contenus créatifs - Twitter Marketing

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value="https://marketing.twitter.com/na/en/solutions/create-engagement/creative-canvas.html" data-region-home-path="/content/marketing-twitter/na/en"> English - North America </option> <option value="https://marketing.twitter.com/emea/Español - España/solutions/create-engagement/creative-canvas.html" data-region-home-path="/content/marketing-twitter/emea/Español - España"> </option> <option value="https://marketing.twitter.com/emea/en_gb/solutions/create-engagement/creative-canvas.html" data-region-home-path="/content/marketing-twitter/emea/en_gb"> English - United Kingdom </option> <option value="https://marketing.twitter.com/emea/fr/solutions/create-engagement/creative-canvas.html" data-region-home-path="/content/marketing-twitter/emea/fr" selected="selected"> Français </option> <option value="https://marketing.twitter.com/emea/ar/solutions/create-engagement/creative-canvas.html" data-region-home-path="/content/marketing-twitter/emea/ar"> العربيّة </option> <option 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<div class="mtc-overlay "></div> <div class="container mtc-container--legacy"> <div class="mtc-masthead__wrapper mtc-grid-construct">   <div class="mtc-masthead__copy"> <h1 class="mtc-masthead__title mc28-masthead-medium__title mtc-font__headline--jumbo">Contenus créatifs</h1> </div> </div> </div> </div></div> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-4 mtc-yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mu08-left-navigation"> <nav class="mu08-left-navigation__container" data-component-universal="mu08-left-navigation">   <div class="mu08-left-navigation__wrapper"> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement.html" class="mu08-left-navigation__back-btn"></a> <div class="mu08-left-navigation__dropdown-btn js-dropdown-toggle"> <span class="mu08-left-navigation__dropdown-title mtc-font__copy--mini">Menu</span> <span class="mu08-left-navigation__chevron is-closed"><i class="icon-navigation_down_arrow"></i></span> </div> <div class="mu08-left-navigation__nav-list-container"> <ul class="mu08-left-navigation__nav-list"> <li class="mu08-left-navigation__parent-item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/unleash-the-power-of-video.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">L'efficacité de la vidéo</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/unleash-the-power-of-video/launch-something-new-with-video.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Lancez une nouveauté avec la vidéo</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Sortez du lot et attirez rapidement l'attention. Atteignez votre audience au bon moment, quand sa réceptivité est maximale.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/unleash-the-power-of-video/connect-with-whats-happening.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Connectez‑vous au monde</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Atteignez votre audience aux moments importants et diffusez vos publicités avant du contenu qui lui plaît. Augmentez la pertinence de votre marque.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/unleash-the-power-of-video/promote-your-brands-story.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Présentez votre storytelling</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Soyez bien présents à l'esprit des clients pour les inciter à agir et à participer aux conversations.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item is-selected"> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Générez de l'engagement</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item is-selected"> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement/creative-canvas.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold is-selected">Contenus créatifs</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Des marques échangent chaque jour avec les utilisateurs sur Twitter de manière unique et créative. Faites‑le vous aussi !</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement/audience-targeting.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Ciblage d'audience</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Votre discours doit être entendu par les personnes appropriées. Grâce aux fonctionnalités de ciblage de Twitter, il le sera.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement/expanding-reach.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Extension de votre portée</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Les Tweets sont partout. Et une très large portée internationale en temps réel s'offre à votre marque.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/drive-performance.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Améliorez vos performances</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/drive-performance/mobile-app-growth.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Croissance des applications mobiles</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Augmentez le nombre d'utilisateurs de votre application mobile en touchant une audience engagée qui cherche constamment à découvrir des nouveautés.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/drive-performance/website-traffic-conversions.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Trafic et conversions sur le site Web</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Relevez les défis de l'ère mobile et obtenez des résultats en générant des conversions sur toutes les plateformes.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/measure-results.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Mesurez les résultats</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/measure-results/audience-insights.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Analyse de l'audience</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Pour réussir vos opérations marketing, assurez‑vous de bien connaître votre audience. Les outils de Twitter vous permettent d'obtenir une analyse détaillée.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/measure-results/campaign-analytics.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Statistiques des campagnes</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Profitez de statistiques précises sur votre campagne, avec des indicateurs détaillés qui rendent compte de tout ce que vous faites.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/measure-results/optimize-at-scale.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Optimisation à grande échelle</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Soyez facilement multitâche avec Twitter grâce aux moyens rationalisés d'édition, de personnalisation, de gestion et d'amplification de vos campagnes.</span> </a> </li> </ul> </li> </ul> </div> </div>  <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20181127144658/http://schema.org", "@type": "WPSideBar", "isPartOf": "https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/solutions/create-engagement/creative-canvas.html" } </script> </nav> </div> </div> <div class="col col-8 mtc-yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> La plateforme dynamique la plus live qui soit pour votre storytelling de marque. </h3> </div> </div> <div class="mc05-paragraph-text parbase text"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>Interagir avec une audience n'a jamais été aussi compliqué pour les entreprises. Elles ne disposent que de quelques instants pour capter l'attention des utilisateurs avant qu'ils ne passent à autre chose. Il est donc crucial de s'appuyer sur les passions et les centres d'intérêt qui comptent le plus pour eux.</p> <p>Les vidéos, GIF et tous les autres formats publicitaires de Twitter vous aideront à proposer un storytelling riche et pertinent propre à susciter l'engagement, l'inspiration et l'interaction, et cela en temps réel.</p> </div> </div> <div class="mc41-paragraph-quote"><div class="mc41-paragraph-quote__item mtc-section" data-component="mc41-paragraph-quote"> <div class="mc41-paragraph-quote__copy clearfix"> <blockquote class="mc41-paragraph-quote__quote"> <p class="mc41-paragraph-quote__quote-copy mtc-font__headline--md">L'interactivité de Twitter, le caractère immédiat des messages et le mode d'expression bref et concis propre à la plateforme sont autant de facteurs qui contribuent à une forte réaction émotionnelle (+75 % par rapport à la moyenne sur Internet). »</p> <cite class="mc41-paragraph-quote__cite mtc-font__copy--mini">Heather Andrew, CEO de <a class="tweet-url username" href="https://web.archive.org/web/20181127144658/https://twitter.com/intent/user?screen_name=neuro_insight" rel="nofollow"><span class="twitter-entity is-hover-card username">&lrm;@neuro_insight</span></a> (2014)</cite> </blockquote> </div> <div class="mc33-sharing" data-component="mc33-sharing"> <div class="mc33-sharing__item"> <ul class="mc33-sharing__list"> <li class="mc33-sharing__list-item mc33-sharing__list-item--tweet"> <a href="https://web.archive.org/web/20181127144658/https://twitter.com/share?url=http%3A%2F%2Fmarketing.twitter.com%2Femea%2Ffr%2Fsolutions%2Fcreate-engagement%2Fcreative-canvas.html&via=TwitterMktg&text=Contenus+cr%C3%A9atifs" title="Tweet" target="_blank" rel="noopener" class="js-share-link js-share-link--twitter"> <i class="mc33-sharing__icon mc33-sharing__icon--twitter icon-logo_sml" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </div> <div class="mc05-paragraph-text parbase text"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>La diversité des formats publicitaires vidéo permet d'attirer l'attention au bon moment et de cibler les utilisateurs qui seront les plus réceptifs et intéressés par votre marque. Grâce aux Publicités Twitter, diffusez vos meilleurs contenus vidéo via des vidéos sponsorisées ciblées et réutilisez vos contenus existants avec les publicités pre‑roll. Avec les sponsorings Amplify personnalisés, monétisez et sponsorisez des vidéos issues de 200 des principales chaînes de télévision mondiales. Et quand de grands événements internationaux comme les Jeux olympiques ou la Coupe du Monde ont lieu, Twitter est le premier média dont se servent les utilisateurs pour voir et partager des GIF personnalisés et des vidéos conversationnelles.</p> <p>Notre suite de produits vous donne également accès à des formats innovants et à des plateformes propres à Twitter.</p> <p>Vous avez des choses incroyables à raconter.</p> <p>Twitter possède les formats de contenus propres à donner vie à votre storytelling.</p> </div> </div> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Solutions pour vous aider à relever ce défi </h3> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/PromotedVideo.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Vidéo sponsorisée </h4> <p class="mc34-paragraph-product__desc"> Développez une histoire de marque percutante grâce à des formats publicitaires vidéo innovants, associés à des fonctionnalités de ciblage ultraperformantes. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/TwitterPreRoll.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Publicités vidéo in‑stream </h4> <p class="mc34-paragraph-product__desc"> Diffusez des publicités pre‑roll ou mid‑roll associées à des vidéos pertinentes que vos utilisateurs regardent déjà. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/Amplify.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Sponsorings </h4> <p class="mc34-paragraph-product__desc"> Créez des liens avec votre marque en sponsorisant le meilleur contenu vidéo d'un partenaire Amplify. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/BrandedEmojis.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Emojis de marque </h4> <p class="mc34-paragraph-product__desc"> Exprimez la personnalité de votre marque et faites‑la immédiatement prendre part à la conversation en incluant un pictogramme ludique et visuellement attrayant chaque fois que votre hashtag est utilisé sur Twitter. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/PromotedMoments.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Moments sponsorisés </h4> <p class="mc34-paragraph-product__desc"> Dispositif efficace basé sur des formats multimédias pour le storytelling de marque. Associez votre marque à du contenu premium soigné qui met en avant le meilleur de ce qui est en train de se passer. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/ConversationalVideo.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Publicité vidéo conversationnelle </h4> <p class="mc34-paragraph-product__desc"> Format publicitaire doté d'un call‑to‑action viral qui invite les utilisateurs à tweeter au sujet de votre marque à tous leurs abonnés. Il tire parti de l'efficacité de la vidéo et des photos pour générer un engagement et un partage plus qualifiés. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/GIFs.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> GIF et photos </h4> <p class="mc34-paragraph-product__desc"> Ajoutez facilement des photos et des GIF amusants aux Tweets et Messages Privés de votre marque. Le bouton GIF d'un Tweet, d'une réponse ou d'un Message Privé permet de lancer un portail sur lequel vous pouvez rechercher et sélectionner des GIF amusants à partager avec vos utilisateurs. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20181127144658im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/Periscope.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Periscope </h4> <p class="mc34-paragraph-product__desc"> Utilisez la diffusion en direct pour forger une relation plus personnelle avec votre audience en lui accordant un accès en temps réel à des moments qui comptent, qu'il s'agisse d'annonces importantes, de défilés de mode ou d'événements sponsorisés. </p> </div> </div> </div> <div class="mc42-paragraph-download"><div class="mc42-paragraph-download__item" data-component="mc42-paragraph-download"> <h3 class="mtc-font__headline--lg is-bold mc42-paragraph-download__title">Plus d'informations</h3> <p class="mc42-paragraph-download__copy mtc-font__paragraph">Téléchargez le guide « Six stratégies pour développer votre marque » pour en savoir plus.</p> <p class="mtc-font__paragraph mc42-paragraph-download__cta ms05-take-away-toolkit__cta mc42-paragraph-download__cta download"> <a href="https://web.archive.org/web/20181127144658/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/downloads/Playbook-BuildYourBrand.pdf" class="js-track-event js-track-event--cta " target="_blank" rel="noopener" data-track-label="/content/dam/marketing-twitter/downloads/Playbook-BuildYourBrand.pdf" data-track-action="click"> Télécharger <span class="icon icon-download"></span> </a> </p> <script type="application/ld+json"> { "@context": 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href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/success-stories/bestoftweets-8-exemples-de-creativite-sur-twitter-pendant-l-ete.html"> <span class="twitter-entity hashtag">‎#BestofTweets</span> : 8 exemples de créativité sur Twitter pendant l’été </a> </h4> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/success-stories/bestoftweets-8-exemples-de-creativite-sur-twitter-pendant-l-ete.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">#BestofTweets : 8 exemples de créativité sur Twitter pendant l’été</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="https://web.archive.org/web/20181127144658/https://marketing.twitter.com/emea/fr/search.html?tag=content/industry/automotive"> Automobile </a> </li> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a 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