IHG cooks up a storm with My Kitchen Rules on Twitter

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mtc-yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Key results </h3> </div> </div> <div class="mc46-key-results"> <div class="mc46-key-results__container" data-component="mc46-key-results"> <div class="mc46-key-results__wrapper mc46-key-results__item"> <div class="mc46-key-results__content"> <div class="mc46-key-results__stats"> <div class="mc46-key-results__chart mc46-key-results__numbers-container"> <ul class="mc46-key-results__number-list"> <li class="mc46-key-results__number-item is-hidden"> <div class="js-fit-text"> <span class="mc46-key-results__number mtc-font is-bold">1M+</span> </div> <div class="mc46-key-results__number-label mtc-font__copy--md">video views with 85% completion rate</div> </li> <li class="mc46-key-results__number-item is-hidden"> <div class="js-fit-text"> <span class="mc46-key-results__number mtc-font is-bold">40%</span> </div> <div class="mc46-key-results__number-label mtc-font__copy--md">video view rate</div> </li> <li class="mc46-key-results__number-item is-hidden"> <div class="js-fit-text"> <span class="mc46-key-results__number mtc-font is-bold">50%</span> </div> <div class="mc46-key-results__number-label mtc-font__copy--md">lower CPV</div> </li> </ul> </div> </div> <div class="mc33-sharing" data-component="mc33-sharing"> <div class="mc33-sharing__item"> <ul class="mc33-sharing__list"> <li class="mc33-sharing__list-item mc33-sharing__list-item--tweet"> <a href="https://web.archive.org/web/20190213232511/https://twitter.com/share?url=https%3A%2F%2Fmarketing.twitter.com%2Fapac%2Fen_gb%2Fsuccess-stories%2Fihg-cooks-up-a-storm-with-my-kitchen-rules-on-twitter.html&via=TwitterMktgAU&text=IHG+cooks+up+a+storm+with+My+Kitchen+Rules+on+Twitter" title="Tweet" target="_blank" rel="noopener" class="js-share-link js-share-link--twitter"> <i class="mc33-sharing__icon mc33-sharing__icon--twitter icon-logo_sml" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </div> </div></div> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> The opportunity </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>IHG (<a href="https://web.archive.org/web/20190213232511/https://twitter.com/intent/user?screen_name=IHGRewardsClub" style=""><span class="twitter-entity is-hover-card username">‎@IHGrewardsclub</span></a>) is one of Australia’s premier hospitality groups, offering a diverse portfolio of hotels and dining experiences to consumers around the world. Its purpose is built on its mission statement: true hospitality for everyone.</p> <p>While the group’s hotel brands are already household names, it wanted to increase consideration among potential customers in Australia and New Zealand, including showcasing its vibrant dining experiences. With one of Australia’s most popular cooking shows, My Kitchen Rules (<a href="https://web.archive.org/web/20190213232511/https://twitter.com/intent/user?screen_name=mykitchenrules"><span class="twitter-entity is-hover-card username">‎@mykitchenrules</span></a>), kicking off on the Seven Network, IHG saw an opportunity to tap into the program’s highly engaged and passionate foodie audience to increase brand consideration.</p> <p>Seven West Media had long worked with Twitter to engage and drive conversations around My Kitchen Rules. Having access to premium, brand-safe content and a leaned-in audience made Twitter the perfect choice for IHG.</p> </div> `</div> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> The strategy </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>Tapping into My Kitchen Rules’ engaged audience on Twitter, IHG leveraged Twitter In-Stream Video Sponsorships to create a package of content that ran alongside My Kitchen Rules content on the platform. The content was carefully curated to align closely with My Kitchen Rules, and used exclusive targeting with top dining and tourism keywords and <span class="twitter-entity is-hover-card username">‎@usernames</span> to provide relevant content to target audiences.<br/> </p> <p>Part of the package included sponsoring exclusive, Twitter-only video content of My Kitchen Rules, including never-before-scene excerpts from the show “brought to you by <a href="https://web.archive.org/web/20190213232511/https://twitter.com/intent/user?screen_name=IHGRewardsClub"><span class="twitter-entity is-hover-card username">‎@IHGrewardsclub</span></a>.” This supported IHG’s broader campaign efforts to increase brand consideration. <br/> </p> </div> `</div> </div> <div class="col col-4 mtc-yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> <div class="ms06-article-info-container parsys"><div class="ms06-article-info-container__item t-row" data-component-special="ms06-article-info-container"> <div class="mt01-twitter-account t04-twitter-account"> <div data-component-twitter="mt01-twitter-account" class="container account mt01-twitter-account__item simple"> <div class="cover-container "> <div class="mt01-twitter-account__masthead-container-inner cover-container-inner"> <img src="data:image/svg+xml;charset=utf-8,<svg class='is-loading' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 612 497.12'><defs><style>.cls-1{fill:%23bcbcbc}</style></defs><title>twitter-vector</title><path class='cls-1' d='M612 58.82a250.71 250.71 0 0 1-72.09 19.77A126.07 126.07 0 0 0 595.1 9.18a253.1 253.1 0 0 1-79.78 30.48 125.64 125.64 0 0 0-213.93 114.46A356.43 356.43 0 0 1 42.64 22.95 125.69 125.69 0 0 0 81.5 190.53a125.56 125.56 0 0 1-56.87-15.76v1.57a125.67 125.67 0 0 0 100.69 123.1 127.17 127.17 0 0 1-33.08 4.4 120.5 120.5 0 0 1-23.63-2.33 125.61 125.61 0 0 0 117.25 87.19 251.89 251.89 0 0 1-155.92 53.65A266.81 266.81 0 0 1 0 440.63a354.88 354.88 0 0 0 192.44 56.49c230.95 0 357.19-191.29 357.19-357.19l-.42-16.25A250.7 250.7 0 0 0 612 58.82z'/></svg>" data-src="https://web.archive.org/web/20190213232511/https://pbs.twimg.com/profile_banners/13108242/1488488508/1500x500" alt="ihgrewardsclub" class="mt01-twitter-account__masthead js-lazy-load" data-emptytext="Image"/> </div> </div> <bdo dir="ltr"> <div class="mt01-twitter-account__account-container account-container"> <header> <div class="user-container"> <div class="mt01-twitter-account__account-container_yin"> <div class="mt01-twitter-account__avatar avatar"> <img src="data:image/svg+xml;charset=utf-8,<svg class='is-loading' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 612 497.12'><defs><style>.cls-1{fill:%23bcbcbc}</style></defs><title>twitter-vector</title><path class='cls-1' d='M612 58.82a250.71 250.71 0 0 1-72.09 19.77A126.07 126.07 0 0 0 595.1 9.18a253.1 253.1 0 0 1-79.78 30.48 125.64 125.64 0 0 0-213.93 114.46A356.43 356.43 0 0 1 42.64 22.95 125.69 125.69 0 0 0 81.5 190.53a125.56 125.56 0 0 1-56.87-15.76v1.57a125.67 125.67 0 0 0 100.69 123.1 127.17 127.17 0 0 1-33.08 4.4 120.5 120.5 0 0 1-23.63-2.33 125.61 125.61 0 0 0 117.25 87.19 251.89 251.89 0 0 1-155.92 53.65A266.81 266.81 0 0 1 0 440.63a354.88 354.88 0 0 0 192.44 56.49c230.95 0 357.19-191.29 357.19-357.19l-.42-16.25A250.7 250.7 0 0 0 612 58.82z'/></svg>" data-src="https://web.archive.org/web/20190213232511/https://pbs.twimg.com/profile_images/879359803994374144/Jv3U6R0X_200x200.jpg" alt="ihgrewardsclub" class="js-lazy-load" data-emptytext="Image"/> </div> </div> <div class="mt01-twitter-account__account-container_yang"> <div class="mt01-twitter-account__handle handle"> <a href="https://web.archive.org/web/20190213232511/https://twitter.com/ihgrewardsclub" target="_blank" rel="noopener"> <h4 class="mt01-twitter-account__handle-title mtc-font__headline--sm"> IHG Rewards Club <span class="mt01-twitter-account__verified-badge" title="Twitter verified user"><span class="visuallyhidden">Twitter verified user</span></span> </h4> <h5 class="mt01-twitter-account__handle-screen-name mtc-font__headline--pico">@ihgrewardsclub</h5> </a> </div> <div class="mt01-twitter-account__btn-container btn-container"> <p class="mt01-twitter-account__btn mtc-cta mtc-cta--round mtc-cta--white-to-blue-dull"> <a href="https://web.archive.org/web/20190213232511/https://twitter.com/intent/follow?screen_name=ihgrewardsclub" class="js-track-event js-track-event--follow js-track-event--cta " data-track-label="ihgrewardsclub" data-track-action="click"> <span class="mt01-twitter-account__btn-icon icon-logo_sml" aria-hidden="true"></span> Follow </a> </p> </div> <div class="mt01-twitter-account__tweet tweet-container"> <p>Official IHG® Rewards Club Twitter. 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Contact @IHGService with concerns</p> </div> </div> </header> </div> </bdo> </div> </div> <div class="mc02-tags-list"><div class="mc02-tags-list__item"> <h3 class="mtc-font__headline--sm is-bold mc02-tags-list__title">Tags</h3> <ul class="mc02-tags-list__tags-container">  <li class="mtc-font__copy--mini mc02-tags-list__tag-item"> <a class="mc02-tags-list__tag" href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement%2Faudience-targeting"> Audience Targeting </a> </li>  <li class="mtc-font__copy--mini mc02-tags-list__tag-item"> <a class="mc02-tags-list__tag" href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Fregion%2Fasia-pacific%2Faustralia"> Australia </a> </li>  <li class="mtc-font__copy--mini mc02-tags-list__tag-item"> <a class="mc02-tags-list__tag" href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=article-type%2Fcase-study"> Case Study </a> </li>  <li class="mtc-font__copy--mini mc02-tags-list__tag-item"> <a class="mc02-tags-list__tag" href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Fmarketing-objective%2Fcreate-engagement%2Fcreative-canvas"> Creative Canvas </a> </li>  <li class="mtc-font__copy--mini mc02-tags-list__tag-item"> <a class="mc02-tags-list__tag" href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Findustry%2Ftravel-leisure"> Travel & Leisure </a> </li> </ul> </div></div> <div class="mc04-article-collection-link"> </div> <div class="mc03-article-author"> <div class="mc03-article-author__item" data-component="mc03-article-author">  <div class="mc03-article-author__content"> <div class="mc03-article-author__handle"> </div>  </div> </div> </div> </div></div> <div class="ms09-subscribe-tile-container tile"> </div> </div> </div> </div></div> <div class="ms01-interactive-story"> <div class="cq-dd-image mtc-section ms01-interactive-story__slides--numeric" data-component-special="ms01-interactive-story" style="background-image:url(https://web.archive.org/web/20190213232511im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/apac/en_gb/success-stories/ihg/blur.jpg.mtc-thumb.2000.s181a5b6cd29fa4983a9fec55f767a29a418be082.jpg);"> <div class="ms02-story-paragraph"> <div class="ms02-story-paragraph__item"> <div class="ms02-story-paragraph__story" data-component-special="ms02-story-paragraph"> <div class="ms02-story-paragraph__group mtc-grid-construct is-text-right"> <div class="ms02-story-paragraph__tweets clearfix" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc58-phone-shell-container"> <div class="mc58-phone-shell-container__wrapper"> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-phone"> <div class="mc57-phone-shell__item" data-component="mc57-phone-shell"> <div class="mc57-phone-shell__wrapper "> <img class="mc57-phone-shell__background-media " src="https://web.archive.org/web/20190213232511im_/https://cdn.cms-twdigitalassets.com/etc/designs/marketing-twitter/public/img/Twitter_Device_Mobile_Floating_forWEB.png"> <div class="mc57-phone-shell__media-wrapper "> <a target="_blank" rel="noopener"> <video src="/web/20190213232511im_/https://marketing.twitter.com/content/dam/marketing-twitter/apac/en_gb/success-stories/ihg/mkr1.mp4" class="mc57-phone-shell__video" loop playsinline muted autoplay></video> </a> </div> </div> </div> </div> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-content"> </div> </div> </div> </div>  <div class="ms02-story-paragraph__content is-text-light" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Align brand with content. </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>Aligning campaign objectives with Twitter from the get-go ensured the IHG’s content could be delivered appropriately against exclusive show highlights from My Kitchen Rules.<br/> </p> </div> `</div> </div> </div> </div> </div></div> <div class="ms02-story-paragraph"> <div class="ms02-story-paragraph__item"> <div class="ms02-story-paragraph__story" data-component-special="ms02-story-paragraph"> <div class="ms02-story-paragraph__group mtc-grid-construct is-text-right"> <div class="ms02-story-paragraph__tweets clearfix" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc58-phone-shell-container"> <div class="mc58-phone-shell-container__wrapper"> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-phone"> <div class="mc57-phone-shell__item" data-component="mc57-phone-shell"> <div class="mc57-phone-shell__wrapper "> <img class="mc57-phone-shell__background-media " src="https://web.archive.org/web/20190213232511im_/https://cdn.cms-twdigitalassets.com/etc/designs/marketing-twitter/public/img/Twitter_Device_Mobile_Floating_forWEB.png"> <div class="mc57-phone-shell__media-wrapper "> <a target="_blank" rel="noopener"> <video src="/web/20190213232511im_/https://marketing.twitter.com/content/dam/marketing-twitter/apac/en_gb/success-stories/ihg/mkr2.mp4" class="mc57-phone-shell__video" loop playsinline muted autoplay></video> </a> </div> </div> </div> </div> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-content"> </div> </div> </div> </div>  <div class="ms02-story-paragraph__content is-text-light" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Utilise 'Made for Twitter' content. </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>IHG followed creative best practices on Twitter to make exciting content for the sponsorship, including producing six second ads, placing IHG’s logo visibly throughout the entire ad, focusing video ad content on food and drinks to align with My Kitchen Rules’ themes, and creating six different content variations to optimise against target audiences.<br/> </p> </div> `</div> </div> </div> </div> </div></div> <div class="ms02-story-paragraph"> <div class="ms02-story-paragraph__item"> <div class="ms02-story-paragraph__story" data-component-special="ms02-story-paragraph"> <div class="ms02-story-paragraph__group mtc-grid-construct is-text-right"> <div class="ms02-story-paragraph__tweets clearfix" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc58-phone-shell-container"> <div class="mc58-phone-shell-container__wrapper"> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-phone"> <div class="mc57-phone-shell__item" data-component="mc57-phone-shell"> <div class="mc57-phone-shell__wrapper "> <img class="mc57-phone-shell__background-media " src="https://web.archive.org/web/20190213232511im_/https://cdn.cms-twdigitalassets.com/etc/designs/marketing-twitter/public/img/Twitter_Device_Mobile_Floating_forWEB.png"> <div class="mc57-phone-shell__media-wrapper "> <a target="_blank" rel="noopener"> <video src="/web/20190213232511im_/https://marketing.twitter.com/content/dam/marketing-twitter/apac/en_gb/success-stories/ihg/mkr3.mp4" class="mc57-phone-shell__video" loop playsinline muted autoplay></video> </a> </div> </div> </div> </div> <div class="mc58-phone-shell-container__col mc58-phone-shell-container__col--left-content"> </div> </div> </div> </div>  <div class="ms02-story-paragraph__content is-text-light" data-behavior="viewport-transition" data-transition="inPlace" data-delay="300" data-percent-visible="20"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Tweet with purpose. </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>Leveraging Channel 7’s understanding of its Twitter audience, IHG worked closely with the network to develop the appropriate Tweets for the campaign, to ensure strong engagement with its target audience.<br/> </p> </div> `</div> </div> </div> </div> </div></div> </div></div> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-8 mtc-yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> The success </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>During the two week campaign, IHG’s sponsorship generated more than a million views, with an 85% completion rate. This targeted strategy ensured IHG was able to reach foodies across the country — a core objective for the campaign. Adding to the success, IHG delivered the campaign at less than half the industry standard CPV benchmark.<br/> </p> </div> `</div> </div> <div class="col col-4 mtc-yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> </div> </div> </div></div> <div class="ms07-solutions-used"> <div class="mtc-grid-construct"> <div class="ms07-solutions-used__item mtc-section clearfix" data-component-special="ms07-solutions-used"> <h2 class="mtc-font__headline--xl ms07-solutions-used__header" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50">Solutions used</h2> <div class="ms07-solutions-used__group ms07-solutions-used__group--yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="200" data-percent-visible="50"> <div class="parsys"> <div class="mc43-paragraph-solution"><div class="mc43-paragraph-solution__item"> <h3 class="mtc-font__headline--md is-bold mc43-paragraph-solution__title"> Audience targeting </h3> <p> You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be. </p> <p class="mc43-paragraph-solution__cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/audience-targeting.html" class="js-track-event js-track-event--cta " data-track-label="/content/marketing-twitter/apac/en_gb/solutions/create-engagement/audience-targeting" data-track-action="click"> Learn More </a> </p> </div> </div> </div> </div> <div class="ms07-solutions-used__group ms07-solutions-used__group--yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="parsys"> <div class="mc43-paragraph-solution"><div class="mc43-paragraph-solution__item"> <h3 class="mtc-font__headline--md is-bold mc43-paragraph-solution__title"> Creative Canvas </h3> <p> Brands on Twitter are connecting with users in unique and creative ways every day. And so can you. </p> <p class="mc43-paragraph-solution__cta mtc-cta mtc-cta--round mtc-cta--blue-to-dull is-bold"> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/solutions/create-engagement/creative-canvas.html" class="js-track-event js-track-event--cta " data-track-label="/content/marketing-twitter/apac/en_gb/solutions/create-engagement/creative-canvas" data-track-action="click"> Learn More </a> </p> </div> </div> </div> </div> </div> </div> </div> <div class="mc27-related-articles"><div class="mtc-grid-construct" data-emptytext="Related Articles"> <div class="mc27-related-articles__item mtc-section" data-component="mc27-related-articles"> <h2 class="mtc-font__headline--xl mc27-related-articles__headline">Related Content</h2> <div> <div data-behavior="carousel" data-carousel-options="{"breakpoints":{"900":{"slidesPerView":1}},"pagination":".swiper-pagination","paginationClickable":true}" class="mtc-carousel mc27-related-articles__group mtc-tile-view 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data-src-small="https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/apac/en_gb/success-stories/airbnb/airbnb-header.jpg.mtc-thumb.1000.s4652142861452a32bb2ac0ba81326cbeaa79f61c.jpg" data-src="https://web.archive.org/web/20190213232511oe_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/apac/en_gb/success-stories/airbnb/airbnb-header.jpg.mtc-thumb.1500.s4652142861452a32bb2ac0ba81326cbeaa79f61c.jpg"> </div> </div> <div class="mtc-tile__copy"> <div class="mtc-tile__copy_wrap"> <h3 class="mtc-font__headline--pico is-bold mtc-tile__category mtc-tag--default grey mc14-article-tile__category-title"> Case Study </h3> <h4 class="mtc-font__headline--deca is-bold mtc-tile__title"> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/success-stories/airbnb-drives-global-marketing-campaign-on-twitter.html"> Airbnb drives global marketing campaign <span class="twitter-entity hashtag">‎#LiveThere</span> on Twitter </a> </h4> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/success-stories/airbnb-drives-global-marketing-campaign-on-twitter.html" class="mtc-tile__anchor js-copy-link"><span class="visuallyhidden">Airbnb drives global marketing campaign #LiveThere on Twitter</span></a> </div> </div> <ul class="mtc-tile__tags"> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Findustry%2Ftravel-leisure"> Travel & Leisure </a> </li> <li class="mtc-font__headline--pico mtc-tile__tag-item mc14-article-tile__tags"> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/search.html?tag=content%2Fmarketing-objective%2Fpower-of-video"> Power of Video </a> </li> </ul> <a href="/web/20190213232511/https://marketing.twitter.com/apac/en_gb/success-stories/airbnb-drives-global-marketing-campaign-on-twitter.html" class="mtc-tile__anchor js-bg-link"><span class="visuallyhidden">Airbnb drives global marketing campaign #LiveThere on Twitter</span></a> </div> </div> </div> </div> <div class="mtc-carousel__pagination swiper-pagination"> </div> </div> </div> </div> </div> </div> <div class="mc08-more-from-this-collection"><div class="mtc-grid-construct" data-emptytext="More from this Collection"> </div> </div> <div class="mt04-user-hover-card" data-component-twitter="mt04-user-hover-card"> <div class="js-hover-card-info" data-screenname="ihgrewardsclub" data-full-name="IHG Rewards Club" data-profile-image="https://pbs.twimg.com/profile_images/879359803994374144/Jv3U6R0X_200x200.jpg" data-profile-banner="https://pbs.twimg.com/profile_banners/13108242/1488488508" data-background-color="FFFFFF" data-profile-description="Official IHG® Rewards Club Twitter. 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IHG cooks up a storm with My Kitchen Rules on Twitter - Twitter Marketing