CINXE.COM
D&P Posts - Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity
<!DOCTYPE html><!-- Last Published: Sun Sep 15 2024 19:57:31 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.designandpractice.com" data-wf-page="631b582a82d6e70a74e173ab" data-wf-site="5e2c8b4886f417e45618e5d6" data-wf-collection="631b582a82d6e76b34e173a4" data-wf-item-slug="atelier-elliotts-brand-identity"><head><meta charset="utf-8"/><title>D&P Posts - Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity</title><meta content="Read more about Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity" name="description"/><meta content="D&P Posts - Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity" property="og:title"/><meta content="Read more about Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity" property="og:description"/><meta content="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61f137ee0037c2f824403896_image.jpeg" property="og:image"/><meta content="D&P Posts - Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity" property="twitter:title"/><meta content="Read more about Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity" property="twitter:description"/><meta content="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61f137ee0037c2f824403896_image.jpeg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="3Z4MfOHuNzbs1nea7MTlVagdQU8s7wdSycnG4LWt8Dk" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/css/design-and-practice.webflow.279343a6c.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Montserrat:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5efb4f14a18ea0d6b2daa3b6_DP_NewIcon-01.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5efb4f188b823303c67e2b10_DP_NewIcon-02.png" rel="apple-touch-icon"/><link href="https://www.designandpractice.com/post/atelier-elliotts-brand-identity" rel="canonical"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=UA-102081696-1"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'UA-102081696-1', {'anonymize_ip': false});</script><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-333981968"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-333981968');</script><script> (function(ss,ex){ window.ldfdr=window.ldfdr||function(){(ldfdr._q=ldfdr._q||[]).push([].slice.call(arguments));}; (function(d,s){ fs=d.getElementsByTagName(s)[0]; function ce(src){ var cs=d.createElement(s); cs.src=src; cs.async=1; fs.parentNode.insertBefore(cs,fs); }; ce('https://sc.lfeeder.com/lftracker_v1_'+ss+(ex?'_'+ex:'')+'.js'); })(document,'script'); })('lYNOR8xD12Q8WQJZ'); </script></head><body class="body-6"><div id="toptop" class="topofpage"></div><div class="naviguation-bar"><nav id="Navigation" class="nav-bar"><div class="responsive-nav"><div class="w-layout-grid grid-nav-bar responsive"><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b38c-14362924" href="/project" class="nav-link">Projects</a><a id="w-node-c6ea9b7c-b042-e3cb-e4fb-dd9c01ba8b3f-14362924" href="/perspectives" class="nav-link hide">Perspectives</a><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b38e-14362924" href="/about" class="nav-link">About</a><a id="w-node-_2304afdb-7266-5441-8e35-e34f8b05b390-14362924" href="/contact-old" class="nav-link">Contact</a></div></div><a href="/" class="link-block homepage w-inline-block"></a><div class="w-layout-grid grid-nav-bar"><img src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5e4aa46173dcf313d119efaf_DP_NewLogo.svg" width="Auto" data-w-id="626655e1-4a11-2b18-c379-3ab514362926" alt="" class="dp_logo"/><img src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/5ea045abf1c0f4bda8805a20_cross3-01.svg" data-w-id="d8d573b0-6f0e-1ec9-bfa3-cd243b226e1f" id="w-node-d8d573b0-6f0e-1ec9-bfa3-cd243b226e1f-14362924" alt="" class="cross"/></div><div class="w-layout-grid grid-nav-bar _2"><div id="w-node-_675f8d2d-4a72-7487-19c7-5dc31c9d4f64-14362924" class="div-block-24"><a id="w-node-eb969862-ebff-221d-132b-876fbe6d2816-14362924" href="/project" class="link-4">Projects</a><a id="w-node-_4967044b-c5a3-d1c5-3c0b-8af646bd5328-14362924" href="/perspectives" class="nav-link">Perspectives</a><a id="w-node-bbdc3732-0975-b519-af17-85e2ae715839-14362924" href="/perspectives" class="nav-link left">Perspectives</a><a id="w-node-_55459c87-d3fd-5005-247a-24fccaa5c968-14362924" href="/about" class="nav-link">About</a><a id="w-node-_55459c87-d3fd-5005-247a-24fccaa5c96a-14362924" href="/contact" class="nav-link">Contact</a></div></div></nav><div class="white-div-nav"></div></div><div class="top-section-blog"><div id="top" class="top"></div><div class="w-layout-grid grid-blog top"><div id="Text-About" data-w-id="f1ef93f9-b38a-287a-8803-32de50058956" class="text maindescription whitetext blogtitle w-node-f1ef93f9-b38a-287a-8803-32de50058956-74e173ab">Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity</div><div id="w-node-_32c7192d-e4d4-6788-fddb-82bc14008f69-74e173ab" data-w-id="32c7192d-e4d4-6788-fddb-82bc14008f69" class="text whitecolour">Case Study</div></div><div style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/61f137ee0037c2f824403896_image.jpeg")" class="fullsize-image m80"></div></div><div class="text-section"><div class="w-layout-grid gridtext"><div id="w-node-f1ef93f9-b38a-287a-8803-32de50058961-74e173ab" class="text chapterexplanation m0">Atelier Elliott is an interdisciplinary creative consultancy that connects architecture, design, identity and strategy to create emotionally meaningful experiences across a diverse range of project types and scales. </div><div id="w-node-f1ef93f9-b38a-287a-8803-32de5005895d-74e173ab" class="text informationproject bold sticky">Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity</div><div id="w-node-f1ef93f9-b38a-287a-8803-32de5005895f-74e173ab" class="text informationproject bold sticky">June 29, 2020</div><div id="w-node-_440ba157-3a79-fc96-f363-29fccbabc603-74e173ab" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e913a2dd0013f98e79d90_DesignAndPractice_AE_BusinessCards_Single_Angle.jpg")" class="div-image h600 hide"></div><div id="w-node-c6f67912-734e-1f23-d19a-709167c0ffc6-74e173ab" class="w-richtext"><h4>The studio is a framework for uniting diverse thinking, methodologies and professional practices under a singular “family” name.</h4><p>Its identity is a minimalist canvas that can grow and evolve around its client projects, keeping a consistent subtle voice that never overpowers.<br/></p><p>A flexible identity allows the studio branding to make space for content, such as photography of finished projects, client details or written messages.<br/></p><p>The logo is an adaptation of Post Grotesk. For the project we worked with its designer @jfinks to develop a custom version of the typeface to work alongside the logotype.</p><p></p></div><div id="w-node-_69dbc3bf-41e3-4074-a264-bf2a0cb041e5-74e173ab" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e913f1ed0e7b640d0a640_DesignAndPractice_AE_BusinessCards_Detail_A_03.jpg")" class="div-grid-image h600"></div><div id="w-node-_30e79962-ce0e-0f96-a53a-7b04457d69b6-74e173ab" class="w-richtext"><p></p><p>To reflect the meticulous attention to detail of Atelier Elliott, we worked with drukkerijdouma to achieve complex detailing and great finishing quality in an unorthodox material application.<br/></p><p>Three layers of laminated tyvek were blind embossed to create a translucent square, with a sculpted embossed hot foil applied on top.</p><p></p></div><div id="w-node-faee916c-29dc-a261-682a-2b881d1c3482-74e173ab" class="w-richtext"><p>Along with the print and as a part of the branding we have created a website which showcase multiples interior design projects.</p><p></p></div><div id="w-node-_9ca0aeca-76e4-d1b4-5d61-1fa1db67fe23-74e173ab" style="background-image:url("https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e95df95364340b4aeaa2b_DesignAndPractice_AE_website_desktop_03.jpg")" class="div-grid-image h600"></div><img id="w-node-_0e51f666-d048-d96a-10b7-cd943e2aa694-74e173ab" loading="eager" src="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e913a2dd0013f98e79d90_DesignAndPractice_AE_BusinessCards_Single_Angle.jpg" alt=""/><img alt="" loading="lazy" id="w-node-d3c66ba7-80fc-6f47-942d-ccc19c8ec7f3-74e173ab" src="" class="w-dyn-bind-empty"/><img alt="" loading="lazy" id="w-node-f563ef97-623a-6665-2f3f-591943e8bbd9-74e173ab" src="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5eb9096fef651acf6840e63d_DesignAndPractice_AE_website_desktop_01.jpg"/></div></div><div class="more-section"><div class="w-layout-grid grid-text auto"><div id="w-node-_5871b440-67d0-0e3d-c6f3-54bc610bf1fd-74e173ab" class="black-line m50"></div><div id="w-node-_7973bd6c-f65b-ed86-18df-77d99195f62a-74e173ab" class="w-dyn-list"><div role="list" class="collection-list-blog w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Press Release</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/conqueror-new-branding" class="text blogtitle">Design & Practice celebrates ‘print as an artform’ in its new branding and campaign for heritage premium paper range Conqueror</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Interview</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/a-conversation-with-design-practice" class="text blogtitle">A conversation with Design & Practice</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Case Study</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/olin-new-brand-identity" class="text blogtitle">Transforming Olin: New Brand Identity for Antalis’ Flagship Premium Uncoated Paper Range</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Case Study</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/atelier-elliotts-brand-identity" aria-current="page" class="text blogtitle w--current">Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div></div></div><div id="w-node-c96fbf80-1940-2117-a884-23b37f00d19c-74e173ab" class="text chaptertitle perspective">More</div></div></div><div class="footer-section"><div class="footer-grid"><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41d-ae03b41b" class="footertext hide">Design & Practice</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41f-ae03b41b" class="footertext">Th. K. van Lohuizenlaan 202<br/>1095 DW Amsterdam NL<br/><br/>+31 (0)20 775 26 84</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b423-ae03b41b" class="footertext">Find us on</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b425-ae03b41b" class="footertext"><a href="mailto:info@designandpractice.com" class="footertext link">info@designandpractice.com</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b428-ae03b41b" class="footertext link"><a href="#" class="link-5">To top</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b42b-ae03b41b" class="footertext"><a href="https://www.facebook.com/designandpractice/" target="_blank" class="footertext link">Facebook</a><br/><a href="https://www.instagram.com/designandpractice/" target="_blank" class="link footertext">Instagram</a><br/><a href="https://www.behance.net/design_and_practice" target="_blank" class="footertext link">Behance</a><br/><a href="https://www.linkedin.com/company/design-&-practice" target="_blank" class="link footertext">LinkedIn</a></div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b438-ae03b41b" class="footertext newsletter">Subscribe to our newsletter</div><div id="w-node-_95831c8b-a406-1a1b-069f-56d771862d3d-71862d3d" class="form-block w-form"><form id="email-form" name="email-form" data-name="Email Form" method="get" data-webflow-hubspot-api-form-url="https://hubspotonwebflow.com/api/forms/fdb57d35-5ddc-4414-b84a-4e59e595687a" class="form-3" data-wf-page-id="631b582a82d6e70a74e173ab" data-wf-element-id="95831c8b-a406-1a1b-069f-56d771862d3e"><label for="name-2" class="field-label">First Name</label><input class="text-field-2 w-input" data-wfhsfieldname="FormTextInput-2" maxlength="256" name="name-2" data-name="Name 2" placeholder="Enter your First Name" type="text" id="name-2" required=""/><label for="email-3" class="field-label-2">Last Name</label><input class="text-field-3 w-input" data-wfhsfieldname="FormTextInput-3" maxlength="256" name="email-3" data-name="Email 3" placeholder="Enter your Last Name" type="text" id="email-3" required=""/><label for="field-3" class="field-label-3">Email Address</label><input class="text-field-4 w-input" data-wfhsfieldname="FormTextInput-4" maxlength="256" name="field-3" data-name="Field 3" placeholder="Enter your Email Address" type="email" id="field-3" required=""/><label for="field-3" class="field-label-3">Company Name</label><input class="text-field-5 w-input" maxlength="256" name="field-2" data-name="Field 2" placeholder="Company Name" type="text" id="field-2"/><input type="submit" data-wait="Please wait..." class="submit-button-2 w-button" value="Submit"/><input type="hidden" name="hutk" value=""/><input type="hidden" name="ipAddress" value=""/><input type="hidden" name="pageUri" value=""/><input type="hidden" name="pageId" value=""/><input type="hidden" name="pageName" value=""/></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div><div id="w-node-_95831c8b-a406-1a1b-069f-56d771862d57-71862d3d" class="html-embed-6 w-embed"><!-- Begin Mailchimp Signup Form --> <link href="//cdn-images.mailchimp.com/embedcode/slim-10_7.css" rel="stylesheet" type="text/css"> <style type="text/css"> #mc_embed_signup{background:transparent; clear:left; font:13px Circularstd; color: #000; } /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ </style> <div id="mc_embed_signup"> <form action="https://designandpractice.us16.list-manage.com/subscribe/post?u=3caa3997912da74d4a65dbc09&id=62215c176a" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate> <div id="mc_embed_signup_scroll"> <input type="email" value="" name="EMAIL" class="email" id="mce-EMAIL" placeholder="email address" required> <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--> <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_3caa3997912da74d4a65dbc09_62215c176a" tabindex="-1" value=""></div> <div class="clear"><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div> </div> </form> </div> <!--End mc_embed_signup--></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=5e2c8b4886f417e45618e5d6" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/5e2c8b4886f417e45618e5d6/js/webflow.4fd547bf2.js" type="text/javascript"></script><script src="https://hubspotonwebflow.com/assets/js/form-124.js" type="text/javascript" integrity="sha384-bjyNIOqAKScdeQ3THsDZLGagNN56B4X2Auu9YZIGu+tA/PlggMk4jbWruG/P6zYj" crossorigin="anonymous"></script></body></html>