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D&P Posts - Crafting a Minimalist Elegance: The Evolution of Atelier Elliott's Flexible Brand Identity

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For the project we worked with its designer @jfinks to develop a custom version of the typeface to work alongside the logotype.</p><p>‍</p></div><div id="w-node-_69dbc3bf-41e3-4074-a264-bf2a0cb041e5-74e173ab" style="background-image:url(&quot;https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e913f1ed0e7b640d0a640_DesignAndPractice_AE_BusinessCards_Detail_A_03.jpg&quot;)" class="div-grid-image h600"></div><div id="w-node-_30e79962-ce0e-0f96-a53a-7b04457d69b6-74e173ab" class="w-richtext"><p>‍</p><p>To reflect the meticulous attention to detail of Atelier Elliott, we worked with drukkerijdouma to achieve complex detailing and great finishing quality in an unorthodox material application.<br/>‍</p><p>Three layers of laminated tyvek were blind embossed to create a translucent square, with a sculpted embossed hot foil applied on top.</p><p>‍</p></div><div id="w-node-faee916c-29dc-a261-682a-2b881d1c3482-74e173ab" class="w-richtext"><p>Along with the print and as a part of the branding we have created a website which showcase multiples interior design projects.</p><p>‍</p></div><div id="w-node-_9ca0aeca-76e4-d1b4-5d61-1fa1db67fe23-74e173ab" style="background-image:url(&quot;https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e95df95364340b4aeaa2b_DesignAndPractice_AE_website_desktop_03.jpg&quot;)" class="div-grid-image h600"></div><img id="w-node-_0e51f666-d048-d96a-10b7-cd943e2aa694-74e173ab" loading="eager" src="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/667e913a2dd0013f98e79d90_DesignAndPractice_AE_BusinessCards_Single_Angle.jpg" alt=""/><img alt="" loading="lazy" id="w-node-d3c66ba7-80fc-6f47-942d-ccc19c8ec7f3-74e173ab" src="" class="w-dyn-bind-empty"/><img alt="" loading="lazy" id="w-node-f563ef97-623a-6665-2f3f-591943e8bbd9-74e173ab" src="https://cdn.prod.website-files.com/5e2cabf460dc1a1357e9e87d/5eb9096fef651acf6840e63d_DesignAndPractice_AE_website_desktop_01.jpg"/></div></div><div class="more-section"><div class="w-layout-grid grid-text auto"><div id="w-node-_5871b440-67d0-0e3d-c6f3-54bc610bf1fd-74e173ab" class="black-line m50"></div><div id="w-node-_7973bd6c-f65b-ed86-18df-77d99195f62a-74e173ab" class="w-dyn-list"><div role="list" class="collection-list-blog w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Press Release</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/conqueror-new-branding" class="text blogtitle">Design &amp; Practice celebrates ‘print as an artform’ in its new branding and campaign for heritage premium paper range Conqueror</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Interview</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/a-conversation-with-design-practice" class="text blogtitle">A conversation with Design &amp; Practice</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Case Study</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/olin-new-brand-identity" class="text blogtitle">Transforming Olin: New Brand Identity for Antalis’ Flagship Premium Uncoated Paper Range</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div><div role="listitem" class="w-dyn-item"><div class="w-layout-grid grid-10"><div id="w-node-fa5b8d7f-d6d4-3bdd-7bab-41e28d39eac3-74e173ab" class="text informationproject bold sticky">Case Study</div><a id="w-node-_059aac7a-2260-2a03-b06b-274ff7c40ceb-74e173ab" href="/post/atelier-elliotts-brand-identity" aria-current="page" class="text blogtitle w--current">Crafting a Minimalist Elegance: The Evolution of Atelier Elliott&#x27;s Flexible Brand Identity</a><div id="w-node-_508a4376-abcb-cecf-e970-989e5c6084a7-74e173ab" class="black-line"></div></div></div></div></div><div id="w-node-c96fbf80-1940-2117-a884-23b37f00d19c-74e173ab" class="text chaptertitle perspective">More</div></div></div><div class="footer-section"><div class="footer-grid"><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41d-ae03b41b" class="footertext hide">Design &amp; Practice</div><div id="w-node-_6e8f7166-6b26-64b9-16b7-7eacae03b41f-ae03b41b" class="footertext">Th. 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