Piattaforma di analisi di marketing: ottieni dati approfonditi per il marketing

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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=it" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Accedi</a> </li> <li> <a href="https://login.mailchimp.com/?locale=it" class="ctaSecondary">Accedi</a> </li> <li> <a href="/it/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Provalo gratis </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="1cInVeBkWFcG3Co3Gjj8xa" class="p23hero module module--noPadding backgroundParsnip fs-unmask" data-module-id="p23Hero" data-entry-id="1cInVeBkWFcG3Co3Gjj8xa" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_inline module--content"> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_inline"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> Piattaforma di analisi di marketing </p> <h1 class="h1">Ottieni i dati approfonditi di cui hai bisogno dalla nostra piattaforma di analisi</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Utilizza la nostra piattaforma per monitorare prestazioni, tendenze delle campagne email e SMS e creare campagne che raggiungano i clienti che hanno maggiori probabilità di interagire e convertire.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/it/pricing/marketing/" aria-label="Inizia"> Inizia </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_inline"> <figure class="image__media_inline"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/181412c0d1759453e3831ba3f5741bd1/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/181412c0d1759453e3831ba3f5741bd1/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/181412c0d1759453e3831ba3f5741bd1/IT_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Schermo del laptop che mostra il visualizzatore delle metriche di Mailchimp, incluse le opzioni per confrontare il tasso di clic e le entrate totali in un periodo di tempo regolabile." width="1083" height="885"></picture> </figure> </div> </div> </section> <div class="p23StackingHighlightModule module fs-unmask" id="3VaibvT29FjNp7bY7Px5lW" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="3VaibvT29FjNp7bY7Px5lW"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/a82d2ff73c7b9f75240ed2c844618b67/IT_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/a82d2ff73c7b9f75240ed2c844618b67/IT_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/a82d2ff73c7b9f75240ed2c844618b67/IT_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Schermo del laptop che mostra la dashboard di marketing di Mailchimp, che consente agli utenti di personalizzare i report. Questo esempio mostra le prestazioni nel tempo per diverse metriche tra cui il fatturato, il fatturato medio degli ordini, il numero totale di ordini e la percentuale di clic." width="920" height="524"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Prendi decisioni intelligenti più velocemente con tutti i tuoi dati in un unico posto </h2> <div class="copy-prose copy-medium margin--top-3"> <p>La nostra piattaforma di analisi di marketing ti aiuta a monitorare le statistiche in tempo reale nelle tue campagne, tra cui email e SMS. Quando capisci come sta andando il tuo marketing, puoi prendere decisioni più informate sui tuoi prossimi passi.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Inizia l'analisi"> Inizia l'analisi </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9be8ae3f779e8ece04819e5f8e610b10/IT_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9be8ae3f779e8ece04819e5f8e610b10/IT_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9be8ae3f779e8ece04819e5f8e610b10/IT_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Esempio di interfaccia utente di Mailchimp con un esempio di email e la fascia d'età del pubblico di destinazione." width="920" height="517"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Crea contenuti coinvolgenti e memorabili conoscendo meglio il tuo pubblico </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Ottieni dati approfonditi utili sul comportamento del tuo pubblico con le nostre dashboard visualizzate. Conosci meglio la suddivisione dei tuoi iscritti e scopri quali hanno fatto clic e quali hanno effettuato conversioni, così sai chi risponde a quali contenuti.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Inizia a imparare"> Inizia a imparare </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/26476280c3ed828fe407a2c6c765dd38/IT_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/26476280c3ed828fe407a2c6c765dd38/IT_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/26476280c3ed828fe407a2c6c765dd38/IT_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Esempio di interfaccia utente di Mailchimp con Content Optimizer che valuta un'email di esempio in base alla skimmability, alla qualità dei link, alla qualità delle immagini e alla qualità della tipografia, oltre che all'aderenza alle best practice del settore." width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Rendi più coinvolgenti i contenuti delle tue email </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Il nostro Content Optimizer ti dice cosa funziona, cosa non funziona e perché con suggerimenti personalizzati e assistiti dall'AI che ti aiutano a migliorare le tue campagne email e a mantenere i lettori coinvolti.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Inizia a ottimizzare"> Inizia a ottimizzare </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/7d8fdff0c2e71c85fb3c536985f2f2c9/IT_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/7d8fdff0c2e71c85fb3c536985f2f2c9/IT_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/7d8fdff0c2e71c85fb3c536985f2f2c9/IT_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Due colleghi che esaminano un report che confronta il tasso di annullamento iscrizione della loro ultima campagna con la media del settore. " width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Confronta le metriche che hanno più importanza </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Crea report e visualizzazioni personalizzati per ottenere dati approfonditi più dettagliati sulle metriche di fatturato e interazione che ti interessano. Scopri la differenza in un intervallo di tempo specificato così da poter dare un'occhiata più dettagliata alle tue prestazioni di marketing.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Inizia a migliorare"> Inizia a confrontare </a> </div> </div> </div> </div> </div> </div> <div class="p23Headliner module backgroundParsnip fs-unmask" id="6xrOolFtGymynIZobn61Z2" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="6xrOolFtGymynIZobn61Z2" data-context-text="Mailchimp analizza più di 481 milioni di campagne email storiche in 41 settori per offrire consigli personalizzati per le tue campagne"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Mailchimp analizza più di 481 milioni di campagne email storiche in 41 settori per offrire consigli personalizzati per le tue campagne</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundPeppercorn fs-unmask" id="5BLSFUts1ZMzol5fZrd24c" data-behavior="hero--inverted" data-module-id="p23FlexibleHighlight" data-entry-id="5BLSFUts1ZMzol5fZrd24c"> <div class="module--content align--center"> <div class="column column1"> <h3 class="h3">"[Utilizziamo] Content Optimizer ogni volta che inviamo email perché ci offre consigli utili per la nostra prossima email; cose come diverse dimensioni dei caratteri o grafiche… Credo che gli strumenti di Mailchimp siano semplicemente fantastici a tutti i livelli."</h3> <p>- Billy Lesnak, Marketing Director, Steel City Collectibles</p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&q=70" sizes="720px" loading="lazy" alt="A Steel City Collectibles team member looks through a stack of sports cards with two young customers." width="720" height="499"></picture></figure> </div> </div> </section> <section id="3wQKFEX4NVskRPRrJmLvqq" class="p23HorizontalGrid module backgroundParsnip fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="3wQKFEX4NVskRPRrJmLvqq" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Collegamenti correlati</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="hR1QkkpLELvKRw8dHNshO"> <div data-equalize-height="p23horizontalGrid_5gGWs4YvoW4HSFPTCSU5fG"> <a class="p23hg__itemCta" href="/it/features/audience-dashboard/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A professional woman making a business call while working on a laptop. 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" width="617" height="346"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Strumenti di analisi e reporting <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> </a> </div> </li> </ul> </div> </div> </section> <section id="6DucPj9Y5IeMiCrOXeS6To" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="6DucPj9Y5IeMiCrOXeS6To" data-context-text="Domande frequenti (FAQ)"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Domande frequenti (FAQ) </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come impostare report automatizzati sulle campagne in Mailchimp" data-component-id="p23AccordionItem" data-entry-id="3zCmCHypBqCXl0pZ0HGvDc"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-3zCmCHypBqCXl0pZ0HGvDc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-3zCmCHypBqCXl0pZ0HGvDc" aria-controls="p23AccordionItem-sect-0-3zCmCHypBqCXl0pZ0HGvDc"> <span> Come impostare report automatizzati sulle campagne in Mailchimp </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-3zCmCHypBqCXl0pZ0HGvDc" id="p23AccordionItem-sect-0-3zCmCHypBqCXl0pZ0HGvDc" role="region" aria-labelledby="p23AccordionItem-0-3zCmCHypBqCXl0pZ0HGvDc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Se desideri ricevere report automatizzati sulle campagne automatizzate da Mailchimp, devi solamente abilitare il monitoraggio. Dopodiché, i nostri strumenti di creazione di report analitici si occuperanno del lavoro pesante e forniranno informazioni utili sull'andamento delle tue email automatizzate come una serie. Potrai anche visualizzare i dati analitici di Mailchimp per le singole email.</p> <p>Ecco come accedere ai classici report di automazione:</p> <ul> <li>Seleziona <strong>Report</strong> sotto la scheda <strong>Campagne</strong> .</li> <li>Fai clic su <strong>Automazioni</strong> , quindi fai clic su <strong>Visualizza report</strong> .</li> </ul> <p>Una volta aperto il report di automazione, sarai in grado di visualizzare metriche diverse, come il numero di email inviate e le prestazioni mensili.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cosa sono i dati analitici sulle email?" data-component-id="p23AccordionItem" data-entry-id="1MoAFxxYuwc4HL3KDxzkur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur" aria-controls="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur"> <span> Che cosa sono i dati analitici sulle email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" id="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur" role="region" aria-labelledby="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici sulle email forniscono informazioni preziose che ti consentono di identificare ciò che funziona per la tua azienda e perfezionare le campagne che possono essere rese ancora migliori. A volte i dati forniti possono essere difficili da decifrare, ma riceverai sempre informazioni utili e di facile lettura con il nostro software di reporting di marketing digitale.</p> <p>I nostri strumenti di dati analitici e reporting funzionano monitorando l'interazione, la crescita e le entrate delle tue campagne su diversi canali. Ciò include email, annunci sui social, codici promozionali utilizzati e così via. Di conseguenza, puoi ottenere una comprensione più approfondita di ciò che piace ai tuoi clienti e continuare a creare contenuti che soddisfino le loro esigenze. Gli strumenti di reporting per il marketing digitale ti consentono anche di vedere come le tue campagne email si confrontano con la concorrenza. La parte migliore è che puoi eseguire tutto ciò senza mai uscire dalla dashboard con i dati analitici di Mailchimp.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come eseguire l'analisi delle email" data-component-id="p23AccordionItem" data-entry-id="2phG5CfUsuPBATSXi02Tgh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh" aria-controls="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh"> <span> Come eseguire l'analisi delle email </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" id="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh" role="region" aria-labelledby="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici delle email possono essere difficili da capire, specialmente per i proprietari di piccole imprese che non sanno da dove iniziare. Ma non è necessario che lo siano. Con i dati analitici Mailchimp, puoi iniziare a prendere decisioni aziendali più informate con report ricchi dei dati approfonditi necessari.</p> <p>I nostri strumenti di reportistica di marketing possono fornire report su campagne email, automazioni, pagine di destinazione e annunci per garantire una panoramica completa delle campagne precedenti e in corso. Ognuno di essi approfondirà le diverse metriche. Ad esempio, i report sulle pagine di destinazione misurano le prestazioni delle pagine di destinazione mediante visualizzazioni e clic.</p> <p>Utilizzando gli strumenti di dati analitici del marketing digitale, puoi sviluppare un piano d'azione basato sui dati raccolti. In ultima analisi, gli strumenti di reporting e dati analitici creano una preziosa opportunità per migliorare ulteriormente le tue attività di marketing e far crescere la tua attività. Che tu voglia segmentare i dati dei clienti in base ai dati demografici o identificare contenuti poco performanti, siamo qui per aiutarti.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quando si ottengono i dati analitici per le campagne email?" data-component-id="p23AccordionItem" data-entry-id="3KXFknTP6O5sF9D4yhMptB"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB" aria-controls="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB"> <span> Quando si ottengono i dati analitici per le campagne email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" id="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB" role="region" aria-labelledby="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I nostri strumenti di reporting con dati analitici inizieranno a raccogliere dati non appena la tua campagna email sarà pubblicata e il tuo pubblico inizierà a interagirci. Gli strumenti di reporting di Mailchimp analizzeranno anche i dati ricevuti da clic, aperture e acquisti. Tuttavia, potresti non essere in grado di vedere subito i risultati della tua campagna, poiché alcune email possono richiedere del tempo per essere inviate e consegnate.</p> <p>Puoi visualizzare un riepilogo delle prestazioni della tua campagna aprendo il report della campagna email. La panoramica che forniamo include informazioni cruciali che possono influenzare la tua prossima campagna, come le entrate totali degli ordini guadagnate, i tassi di apertura, i destinatari che hanno annullato l'iscrizione e altro ancora.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cosa sono i dati analitici di marketing?" data-component-id="p23AccordionItem" data-entry-id="2fvn75TD0VnNOgAzQXBnIR"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR" aria-controls="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR"> <span> Che cosa sono i dati analitici di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" id="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR" role="region" aria-labelledby="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici di marketing derivano da una disciplina basata sulla matematica che analizza i dati per individuare degli schemi ricorrenti da tradurre in informazioni fruibili. I dati analitici utilizzano statistiche, modelli predittivi e apprendimento automatico per dedurre informazioni approfondite e rispondere ad alcune domande. Le previsioni meteorologiche, le medie di battuta e le polizze assicurative sulla vita sono tutte il risultato del processo di analisi. Nel mondo del marketing digitale, i dati analitici sono fondamentali per comprendere e prevedere il comportamento degli utenti e ottimizzare l'esperienza utente (UX) per promuovere le vendite.</p> <p>I due scopi principali delle analisi di marketing sono:</p> <ol> <li>Valutare le prestazioni delle tue iniziative di marketing, misurando l'efficacia della tua attività di marketing.</li> <li>Determinare cosa puoi fare in modo diverso per ottenere risultati migliori attraverso i tuoi canali di marketing. Insieme, questi processi ti consentono di trasformare i dati di marketing grezzi in un piano d'azione e di sfruttare al massimo a tua spesa di marketing.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono i vantaggi delle analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="7a0AZ8HofYwM9jzpLkNTil"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil" aria-controls="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil"> <span> Quali sono i vantaggi delle analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" id="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil" role="region" aria-labelledby="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Le analisi di marketing possono offrire numerosi vantaggi alle aziende che le utilizzano. Questi vantaggi includono:</p> <ol> <li>Dati approfonditi sui clienti migliorati: analizzando i dati dei clienti, le aziende possono ottenere dati approfonditi dettagliati sulla propria base di clienti, ad esempio quali prodotti e servizi preferiscono, dove fanno acquisti e come interagiscono con il brand. Questo consente agli operatori di marketing di creare campagne più mirate che avranno maggiore successo nel raggiungere il pubblico previsto.</li> <li>Aumento del ROI: ottimizzando le prestazioni della campagna e rivolgendosi meglio ai clienti, le analisi di marketing possono aiutare le aziende a massimizzare il ritorno sull'investimento (ROI). Grazie a campagne più efficaci e a un migliore targeting, le aziende possono ottenere conversioni e vendite più elevate con meno risorse.</li> <li>Risparmio sui costi: poiché le analisi di marketing consentono alle aziende di conoscere meglio i propri clienti e relative campagne, possono inoltre ridurre i costi eliminando le campagne non efficaci e concentrando le risorse su quelle invece più efficaci.</li> <li>Migliore processo decisionale: analizzando i dati di marketing, le aziende possono prendere decisioni più informate sulle proprie strategie, campagne e allocazione del budget. Questo consentirà di sfruttare al massimo le proprie risorse e raggiungere i propri obiettivi in modo più efficiente.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono gli strumenti di analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="6QcKKDl3pWbQR2riKfugkn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn" aria-controls="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn"> <span> Quali sono gli strumenti di analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" id="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn" role="region" aria-labelledby="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Gli strumenti di analisi di marketing sono soluzioni software progettate per aiutare le aziende a misurare e analizzare le proprie prestazioni di marketing, offrendo in questo modo dati approfonditi preziosi. Le migliori piattaforme di analisi di marketing monitorano i dati come le visite ai siti web, l'interazione sui social e i tassi di apertura delle email, consentendoti di conoscere meglio il comportamento dei clienti e ottimizzare le tue strategie di marketing. Le caratteristiche comuni delle soluzioni di analisi di marketing includono report in tempo reale, monitoraggio multicanale e analisi predittiva.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come posso imparare le analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="66w9cumFkYiRNv7Q10I1EV"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV" aria-controls="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV"> <span> Come posso imparare le analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" id="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV" role="region" aria-labelledby="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Per apprendere le analisi di marketing, puoi seguire vari corsi, tutorial, seminari e workshop. Inoltre, le risorse online possono essere un ottimo modo per acquisire conoscenze in questo campo. Puoi anche provare a leggere libri e articoli sull'argomento per capirne meglio le basi. Esistono inoltre numerosi programmi di certificazione che possono aiutarti a fare esperienza pratica nell'analisi di marketing. In definitiva, è importante mettere in pratica le competenze e le tecniche apprese per acquisire una conoscenza approfondita dell'analisi di marketing.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Perché l'analisi di marketing è importante?" data-component-id="p23AccordionItem" data-entry-id="7Lmhf0S00KJZbHbcbIJybn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn" aria-controls="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn"> <span> Perché l'analisi di marketing è importante? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" id="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn" role="region" aria-labelledby="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'analisi di marketing è importante per le aziende in quanto consente di individuare le aree di opportunità e le potenziali aree di miglioramento. Con analisi e dati giusti, le aziende possono conoscere meglio le esigenze e i comportamenti dei clienti, allocare meglio le risorse, migliorare le campagne e aumentare il ROI. Inoltre, gli operatori di marketing possono utilizzare i dati analitici di marketing per monitorare il successo della strategia di marketing e prendere decisioni informate su come raggiungere al meglio il loro pubblico target. Analizzare l'interazione dei clienti e le interazioni del marketing sui social, il traffico del sito web, le campagne email e altro ancora può offrire dati approfonditi preziosi su quello che funziona e quello che non funziona per un'azienda e scoprire così i cambiamenti necessari per migliorare le prestazioni. Sfruttando la potenza di uno strumento di analisi del marketing, le aziende possono ottimizzare le proprie strategie di marketing e ottenere il massimo dalle proprie campagne.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come utilizzi l'analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="2jRYtAemICHXYw5gKcusJ1"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1" aria-controls="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1"> <span> Come utilizzi l'analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" id="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1" role="region" aria-labelledby="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'analisi di marketing può essere utilizzata per conoscere le prestazioni delle tue strategie di marketing e prendere decisioni basate sui dati. Utilizzando l'analisi di marketing, i team di marketing possono monitorare le visite ai siti web, le campagne e i dati sul comportamento dei clienti per ottenere dati approfonditi e ottimizzare la propria strategia. L'analisi può essere utilizzata anche per rivolgersi a un pubblico specifico con messaggi personalizzati e monitorare l'efficacia delle campagne per misurare il ritorno sull'investimento (ROI). Inoltre, l'analisi consente agli operatori di marketing di sfruttare i dati dei clienti raccolti per creare esperienze personalizzate che aiutano a creare relazioni con i clienti e a incrementare le vendite.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="In che modo l'analisi può aiutarti nel marketing?" data-component-id="p23AccordionItem" data-entry-id="5Xa7JaH41Q0XtTD6GBNuuC"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-controls="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC"> <span> In che modo l'analisi può aiutarti nel marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" id="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC" role="region" aria-labelledby="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'analisi di marketing può aiutare gli operatori di marketing ad analizzare i dati per le loro campagne, strategie di marketing digitale e segmentazione dei clienti. Con l'analisi di marketing, i team possono ottenere dati approfonditi sul comportamento e sulle preferenze dei clienti, misurare l'efficacia delle campagne e ottimizzare le strategie per ottenere risultati migliori. L'analisi di marketing può aiutare gli operatori di marketing a creare campagne mirate che si rivolgono al pubblico giusto e al momento giusto per massimizzare le conversioni e il ROI.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cosa sono i dati analitici del web nel marketing digitale? " data-component-id="p23AccordionItem" data-entry-id="1qwL57cIztdP3ttjpyCRCQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ" aria-controls="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ"> <span> Che cosa sono i dati analitici del web nel marketing digitale? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" id="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ" role="region" aria-labelledby="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>I dati analitici del web sono strumenti analitici utilizzati per misurare, raccogliere e analizzare i dati relativi alle prestazioni di un sito web. Questi strumenti di analisi offrono dati approfonditi su come gli utenti interagiscono con il tuo sito, a quali contenuti rispondono e quali aree del sito web hanno prestazioni insufficienti. Utilizzando i dati analitici del web, gli operatori di marketing digitale possono individuare le aree di miglioramento, creare campagne più performanti e ottimizzare l'esperienza utente.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono le best practice per le analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="4YcjLxVVZTvmu0KkFRdMts"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts" aria-controls="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts"> <span> Quali sono le best practice per le analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" id="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts" role="region" aria-labelledby="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Esistono diverse best practice che possono essere utilizzate per migliorare le analisi di marketing. Ad esempio:</p> <ol> <li>Acquisire una conoscenza approfondita del cliente raccogliendo dati dettagliati relativi al comportamento.</li> <li>Utilizzo dell'analisi predittiva per individuare le tendenze e prevedere il comportamento futuro dei clienti.</li> <li>Monitoraggio regolare delle KPI e delle metriche delle prestazioni per misurare l'efficacia delle campagne di marketing.</li> <li>Utilizzo di software di analisi di marketing per semplificare e automatizzare parti del processo analitico.</li> <li>Integrazione di dati provenienti da più fonti per comprendere meglio l'intero percorso del cliente.</li> <li>Creazione di report dettagliati con visualizzazioni e dati approfonditi di facile comprensione da condividere con le principali parti interessate.</li> <li>Perfezionare costantemente le strategie e le campagne di marketing in base ai dati approfonditi ottenuti dall'analisi.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono alcune metriche chiave utilizzate nell'analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="1I894aV9UAci7C3ZbZ4HXa"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa" aria-controls="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa"> <span> Quali sono alcune metriche chiave utilizzate nell'analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" id="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa" role="region" aria-labelledby="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Le metriche chiave utilizzate nell'analisi di marketing includono:</p> <ol> <li>Costo per acquisizione (CPA): questa metrica misura il costo associato all'acquisizione di un nuovo cliente o alla conversione di un cliente esistente in un cliente pagante.</li> <li>Ritorno sull'investimento (ROI): questa metrica misura l'importo del profitto che un'azienda sta realizzando dalle sue attività di marketing rispetto alla quantità di denaro che sta investendo nel marketing.</li> <li>Tasso di conversione: questa metrica misura la frequenza con cui i visitatori del sito eseguono un'azione desiderata, come fare clic su un collegamento, compilare un modulo o fare un acquisto.</li> <li>Frequenza di rimbalzo: questa metrica misura la percentuale di visitatori che abbandonano un sito web dopo aver visualizzato una sola pagina.</li> <li>Tempo sul sito: questa metrica misura la quantità di tempo che i visitatori trascorrono su un sito web, fornendo dati approfonditi sull'interazione del sito web e sull'esperienza utente.</li> <li>Quota impressioni: questa metrica misura la visibilità del sito web della tua azienda rispetto ai concorrenti ed è utile per il monitoraggio della visibilità nei risultati dei motori di ricerca.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali strumenti vengono utilizzati nell'analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="6wjI8a2UwsxI4rrPW9Uyi6"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-controls="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6"> <span> Quali strumenti vengono utilizzati nell'analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" id="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6" role="region" aria-labelledby="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Nell'analisi di marketing vengono utilizzati numerosi e diversi tipi di strumenti tra cui strumenti di analisi e business intelligence, software di visualizzazione dei dati, piattaforme di automazione del marketing, sistemi di gestione delle relazioni con i clienti (CRM) e strumenti di test e test A/B. Questi strumenti aiutano a individuare dati approfonditi preziosi sui clienti, a prendere decisioni basate su dati e prove e a misurare e ottimizzare le campagne di marketing.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono le sfide legate all'implementazione dell'analisi di marketing?" data-component-id="p23AccordionItem" data-entry-id="5aTuCO2VvzxtZyPxDtljrP"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP" aria-controls="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP"> <span> Quali sono le sfide legate all'implementazione dell'analisi di marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" id="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP" role="region" aria-labelledby="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L'implementazione dell'analisi di marketing può essere un compito difficile a causa di una serie di fattori. Una delle sfide principali è la necessità di individuare e misurare accuratamente le giuste metriche per analizzare i risultati. Questo richiede una conoscenza delle tecniche di marketing e di come interagiscono con i dati dei clienti. Un'altra sfida consiste nella necessità di interpretare e trarre conclusioni significative da grandi quantità di dati complessi. Può essere difficile individuare modelli e tendenze nei dati e utilizzarli per prendere decisioni e strategie. Inoltre, l'integrazione delle analisi di marketing nei sistemi esistenti può essere difficile e richiede competenze di ingegneria software. Infine, può essere difficile individuare e acquisire le risorse necessarie per implementare un programma di analisi efficace come il software di analisi di personale, tecnologia e marketing.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Mailchimp si integra con Google Analytics?" data-component-id="p23AccordionItem" data-entry-id="NygpQJmX6uUqeIWLcU8tQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ" aria-controls="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ"> <span> Mailchimp si integra con Google Analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" id="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ" role="region" aria-labelledby="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Sì, Mailchimp si integra con Google Analytics così puoi vedere i dati della tua campagna Mailchimp nel tuo account Google Analytics. Questa integrazione offre dati approfonditi preziosi sulle prestazioni delle tue campagne e sull'efficacia di varie tattiche di marketing. Per iniziare, è sufficiente collegare i tuoi account Mailchimp e Google Analytics per poi taggare le tue campagne Mailchimp per iniziare a raccogliere dati di marketing.</p> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="1Q3AiVH54aCFPIC4d5YA4y" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="1Q3AiVH54aCFPIC4d5YA4y"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <ul> <li><strong>Esclusioni di responsabilità</strong> </li> </ul> <ol> <li><strong>Content Optimizer:</strong> funzionalità disponibile solo nei piani Standard e Premium.</li> <li><strong>481 milioni di campagne storiche:</strong> in base al modello di analisi di campagne per il periodo 2004-2024.</li> <li><strong>Onboarding personalizzato:</strong> i servizi di onboarding si differenziano in base al piano e sono disponibili per gli utenti nuovi o aggiornati con un piano a pagamento per i primi 90 giorni dopo la creazione o l'aggiornamento dell'account. Ti offriamo i servizi di onboarding in inglese, spagnolo e portoghese per i piani Premium e in inglese per i piani Standard.</li> <li>Caratteristiche e funzionalità variano in base al tipo di piano. 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