Marketing Analytics-Plattform: Hol dir Einblicke für das Marketing

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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=de" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Anmelden</a> </li> <li> <a href="https://login.mailchimp.com/?locale=de" class="ctaSecondary">Anmelden</a> </li> <li> <a href="/de/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Kostenloser Test </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="1cInVeBkWFcG3Co3Gjj8xa" class="p23hero module module--noPadding backgroundParsnip fs-unmask" data-module-id="p23Hero" data-entry-id="1cInVeBkWFcG3Co3Gjj8xa" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_inline module--content"> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_inline"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> Plattform für Marketinganalysen </p> <h1 class="h1">Hol dir die detaillierten Einblicke, die du von unserer Analyseplattform brauchst</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Nutze unsere Plattform, um die Leistung zu verfolgen, Trends bei E-Mail- und SMS-Kampagnen zu überwachen und Kampagnen zu erstellen, die Kunden erreichen, die mit größerer Wahrscheinlichkeit interagieren und konvertieren.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/de/pricing/marketing/" aria-label="Erste Schritte"> Erste Schritte </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_inline"> <figure class="image__media_inline"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/4596d0e0494c4a7fbefda4ada17e5dd1/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/4596d0e0494c4a7fbefda4ada17e5dd1/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/4596d0e0494c4a7fbefda4ada17e5dd1/DE_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Laptop-Bildschirm mit dem Metrik-Visualizer von Mailchimp, einschließlich Optionen zum Vergleichen der Klickrate und des Gesamtumsatzes über einen anpassbaren Zeitraum." width="1083" height="885"></picture> </figure> </div> </div> </section> <div class="p23StackingHighlightModule module fs-unmask" id="3VaibvT29FjNp7bY7Px5lW" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="3VaibvT29FjNp7bY7Px5lW"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/bc1f9a9d9a47c8a8966fe0babbede54c/DE_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/bc1f9a9d9a47c8a8966fe0babbede54c/DE_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/bc1f9a9d9a47c8a8966fe0babbede54c/DE_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Laptop-Bildschirm mit dem Marketing-Dashboard von Mailchimp, auf dem Benutzer Berichte anpassen können. Dieses Beispiel zeigt die Leistung im Laufe der Zeit für verschiedene Kennzahlen wie Umsatz, durchschnittlicher Bestellungsumsatz, Gesamtzahl der Bestellungen und Klickrate." width="921" height="524"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Triff schnellere Entscheidungen mit Zugriff auf all deine Daten an einem Ort </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Unsere Marketinganalyseplattform hilft dir dabei, Echtzeitstatistiken über deine Kampagnen hinweg zu verfolgen – einschließlich E-Mails und SMS. Wenn du weißt, wie dein Marketing funktioniert, kannst du fundiertere Entscheidungen über deine nächsten Schritte treffen.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/de/pricing/marketing/" aria-label="Jetzt analysieren"> Jetzt analysieren </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9a80d927e04c0e0561d0fcd734c1f549/DE_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9a80d927e04c0e0561d0fcd734c1f549/DE_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/9a80d927e04c0e0561d0fcd734c1f549/DE_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Beispiel für eine Mailchimp-Benutzeroberfläche mit einer Beispiel-E-Mail und der Altersspanne deiner Zielgruppe." width="921" height="517"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Erstelle ansprechende und einprägsame Inhalte, indem du deine Zielgruppe besser verstehst </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Erhalte mit unseren visualisierten Dashboards umsetzbare Einblicke in das Verhalten deiner Zielgruppe. Verschaffe dir einen besseren Überblick über deine Abonnenten und finde heraus, welche Abonnenten geklickt und welche konvertiert haben – damit du weißt, wer auf welche Inhalte reagiert.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/de/pricing/marketing/" aria-label="Jetzt lernen"> Jetzt lernen </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/d09593aedd6814031604de987f8a1d0f/DE_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/d09593aedd6814031604de987f8a1d0f/DE_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/d09593aedd6814031604de987f8a1d0f/DE_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Beispiel für eine Mailchimp-Benutzeroberfläche mit dem Content-Optimierer, der eine Beispiel-E-Mail auf Übersichtlichkeit, Qualität von Links, Qualität von Bildern und Qualität der Typografie bewertet, während gleichzeitig die Best Practices der Branche eingehalten werden." width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Erstelle ansprechendere E-Mail-Inhalte </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Unser Content-Optimierer sagt dir, was funktioniert und was nicht – und warum. Mit personalisierten, KI-gestützten Vorschlägen kannst du deine E-Mail-Kampagnen verbessern und das Interesse deiner Kontakte hoch halten.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/de/pricing/marketing/" aria-label="Jetzt optimieren"> Jetzt optimieren </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/f263ef0fa0744b52a914c1ad7cefc633/DE_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/f263ef0fa0744b52a914c1ad7cefc633/DE_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/f263ef0fa0744b52a914c1ad7cefc633/DE_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Zwei Kollegen untersuchen einen Bericht, der die Abbestellrate ihrer neuesten Kampagne mit dem Branchendurchschnitt vergleicht. " width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Vergleiche die Kennzahlen, die am wichtigsten sind </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Erstelle benutzerdefinierte Berichte und Visualisierungen, um detailliertere Einblicke in die Umsatz- und Engagement-Kennzahlen zu erhalten, die dir wichtig sind. Sieh dir den Unterschied über einen bestimmten Zeitraum an, damit du deine Marketingperformance genauer betrachten kannst.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/de/pricing/marketing/" aria-label="Jetzt verbessern"> Vergleich starten </a> </div> </div> </div> </div> </div> </div> <div class="p23Headliner module backgroundParsnip fs-unmask" id="6xrOolFtGymynIZobn61Z2" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="6xrOolFtGymynIZobn61Z2" data-context-text="Mailchimp analysiert mehr als 481 Millionen historische E-Mail-Kampagnen in 41 Branchen, um personalisierte Empfehlungen für deine Kampagnen bereitzustellen"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Mailchimp analysiert mehr als 481 Millionen historische E-Mail-Kampagnen in 41 Branchen, um personalisierte Empfehlungen für deine Kampagnen bereitzustellen</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundPeppercorn fs-unmask" id="5BLSFUts1ZMzol5fZrd24c" data-behavior="hero--inverted" data-module-id="p23FlexibleHighlight" data-entry-id="5BLSFUts1ZMzol5fZrd24c"> <div class="module--content align--center"> <div class="column column1"> <h3 class="h3">„[Wir verwenden] Content-Optimierer jedes Mal, wenn wir eine E-Mail versenden, weil man Empfehlungen für die nächste E-Mail bekommt; Dinge wie verschiedene Schriftgrößen oder Grafiken … Ich finde, die Tools von Mailchimp sind in jeder Hinsicht einfach fantastisch.“</h3> <p>- Billy Lesnak, Marketingdirektor von Steel City Collectibles</p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&q=70" sizes="720px" loading="lazy" alt="A Steel City Collectibles team member looks through a stack of sports cards with two young customers." width="720" height="499"></picture></figure> </div> </div> </section> <section id="3wQKFEX4NVskRPRrJmLvqq" class="p23HorizontalGrid module backgroundParsnip fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="3wQKFEX4NVskRPRrJmLvqq" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Links zum Thema</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="hR1QkkpLELvKRw8dHNshO"> <div data-equalize-height="p23horizontalGrid_5gGWs4YvoW4HSFPTCSU5fG"> <a class="p23hg__itemCta" href="/de/features/audience-dashboard/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A professional woman making a business call while working on a laptop. " width="616" height="347"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Intelligenteres Marketing beginnt damit, deine Zielgruppe zu kennen <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="1UyxllbdrNGyJAhgFfvKwh"> <div data-equalize-height="p23horizontalGrid_5gGWs4YvoW4HSFPTCSU5fG"> <a class="p23hg__itemCta" href="/de/resources/best-website-analytics-tools/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3XFOCSJ65YmoSXB51D3dCU/a09f60f2adf7f8cd16146e5a48c50ba8/CAMP_ARTICLE_2_FY24_READY_FOR_DEV.jpg?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A professional man working at a table with a laptop and mobile phone." width="617" height="346"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> 11 der besten Webanalyse-Tools <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="22HpFvDRrg8JNyrH0nJeg7"> <div data-equalize-height="p23horizontalGrid_5gGWs4YvoW4HSFPTCSU5fG"> <a class="p23hg__itemCta" href="/de/solutions/analytics-reporting-tools/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/2yUIfMlgmPIdLKPCm1079y/4b5514f2113dbff3172681694b13d98f/CAMP_ARTICLE_3_FY24_READY_FOR_DEV.jpg?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A professional shares information on a laptop with a colleague. " width="617" height="346"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Analyse- und Berichtstools <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> </a> </div> </li> </ul> </div> </div> </section> <section id="6DucPj9Y5IeMiCrOXeS6To" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="6DucPj9Y5IeMiCrOXeS6To" data-context-text="Häufig gestellte Fragen"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Häufig gestellte Fragen </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="So richtest du automatische Kampagnenberichte in Mailchimp ein" data-component-id="p23AccordionItem" data-entry-id="3zCmCHypBqCXl0pZ0HGvDc"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-3zCmCHypBqCXl0pZ0HGvDc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-3zCmCHypBqCXl0pZ0HGvDc" aria-controls="p23AccordionItem-sect-0-3zCmCHypBqCXl0pZ0HGvDc"> <span> So richtest du automatische Kampagnenberichte in Mailchimp ein </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-3zCmCHypBqCXl0pZ0HGvDc" id="p23AccordionItem-sect-0-3zCmCHypBqCXl0pZ0HGvDc" role="region" aria-labelledby="p23AccordionItem-0-3zCmCHypBqCXl0pZ0HGvDc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Wenn du automatisierte Kampagnenberichte von Mailchimp erhalten möchtest, musst du nur das Tracking aktivieren. Dann nehmen unsere Analysetools die Arbeit auf und liefern dir Erkenntnisse darüber, wie gut deine automatisierte E-Mail-Serie funktioniert. Du kannst die Mailchimp-Analysen auch für einzelne E-Mails einsehen.</p> <p>So kannst du auf die Berichte über klassische Automatisierungen zugreifen:</p> <ul> <li>Wähle auf dem Tab <strong>„Campaigns“</strong> (Kampagnen) die Option <strong>„Reports“</strong> (Berichte) aus.</li> <li>Klicke auf <strong>„Automations“</strong> (Automatisierungen) und dann auf <strong>„View Report“</strong> (Bericht anzeigen).</li> </ul> <p>Wenn du den Automatisierungsbericht öffnest, siehst du verschiedene Kennzahlen, darunter die Anzahl der versendeten E-Mails und die monatliche Performance.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind E‑Mail-Analysen?" data-component-id="p23AccordionItem" data-entry-id="1MoAFxxYuwc4HL3KDxzkur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur" aria-controls="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur"> <span> Was sind E‑Mail-Analysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" id="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur" role="region" aria-labelledby="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>E‑Mail-Analysen liefern wertvolle Erkenntnisse dazu, was für dein Unternehmen funktioniert und was nicht, und wie du deine Kampagnen weiter verbessern kannst. Die zugrunde liegenden Daten sind manchmal schwer zu interpretieren, aber unsere Reporting-Software für digitales Marketing bietet dir immer leicht verständliche Erkenntnisse.</p> <p>Unsere Analyse- und Berichtstools überwachen das Engagement, das Wachstum und den Umsatz, die deine Kampagnen auf verschiedenen Kanälen erzielen. Dazu gehören E‑Mails, Social-Media-Ads, Aktionscodes und so weiter. So kannst du besser verstehen, was deine Kunden bewegt, um auch in Zukunft Inhalte zu erstellen, die ihren Interessen entsprechen. Unsere Reporting-Tools für digitales Marketing zeigen dir außerdem, wie deine Marketingkampagnen im Vergleich zur Konkurrenz abschneiden. Das Beste daran ist, dass du all diese Erkenntnisse nutzen kannst, ohne das Mailchimp-Analytics-Dashboard zu verlassen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="So führst du E-Mail-Analysen durch" data-component-id="p23AccordionItem" data-entry-id="2phG5CfUsuPBATSXi02Tgh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh" aria-controls="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh"> <span> So führst du E-Mail-Analysen durch </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" id="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh" role="region" aria-labelledby="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>E-Mail-Analysen können schwer zu verstehen sein, insbesondere wenn du ein kleines Unternehmen führst und nicht weißt, wo du anfangen sollst. Das muss aber nicht so bleiben. Mit den Datenanalysen von Mailchimp kannst du fundiertere Geschäftsentscheidungen treffen, denn unsere Berichte enthalten die Informationen, die du benötigst.</p> <p>Mit unseren Reporting-Tools für das Marketing kannst du Berichte über E-Mail-Kampagnen, Marketingautomatisierungen, Landingpages und Ads erstellen, um einen umfassenden Überblick über deine früheren und aktuellen Kampagnen zu erhalten. Bei jedem Bericht stehen andere Kennzahlen im Mittelpunkt. Landingpage-Berichte messen zum Beispiel, wie gut deine Landingpages hinsichtlich Aufrufe und Klicks abschneiden.</p> <p>Mit unseren Analysetools für digitales Marketing kannst du einen Aktionsplan entwickeln, der auf den erhobenen Daten basiert. Letztendlich bieten dir Reporting- und Analysetools eine wertvolle Möglichkeit, deine Marketingaktivitäten zu optimieren und dein Geschäft auszubauen. Ganz gleich, ob du Kundendaten nach demografischen Gesichtspunkten segmentieren oder erfolglose Inhalte identifizieren willst – wir unterstützen dich dabei.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wann sollte ich mir die Analysen meiner E‑Mail-Kampagnen ansehen?" data-component-id="p23AccordionItem" data-entry-id="3KXFknTP6O5sF9D4yhMptB"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB" aria-controls="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB"> <span> Wann sollte ich mir die Analysen meiner E‑Mail-Kampagnen ansehen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" id="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB" role="region" aria-labelledby="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Unsere Analysetools beginnen mit der Datenerfassung, sobald deine E-Mail-Kampagne veröffentlicht ist und deine Zielgruppe mit ihr interagiert. Die Reporting-Tools von Mailchimp analysieren auch Daten zu Klicks, Öffnungen und Käufen. Es kann jedoch sein, dass du die Ergebnisse deiner Kampagne nicht sofort sehen kannst, da es einige Zeit dauern kann, bis die E-Mails gesendet und zugestellt werden.</p> <p>Um dir einen Überblick über die Kampagnenperformance zu verschaffen, öffne deinen E-Mail-Kampagnenbericht. In dieser Übersicht findest du wichtige Informationen, die deine nächste Kampagne beeinflussen können, z. B. den erzielten Gesamtumsatz, die Öffnungsrate, die Anzahl der Abbestellungen und noch einiges mehr.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="2fvn75TD0VnNOgAzQXBnIR"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR" aria-controls="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR"> <span> Was sind Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" id="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR" role="region" aria-labelledby="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Eine auf Mathematik basierende Fachdisziplin, die versucht, Muster in Daten zu finden, um für mehr umsetzbares Wissen zu sorgen. Bei der Analyse kommen statistische Verfahren, Prognosemodelle und maschinelles Lernen zum Einsatz, um Erkenntnisse zu gewinnen und Fragen zu beantworten. Wettervorhersagen, Sportstatistiken und Lebensversicherungen sind allesamt das Ergebnis solcher Analysen. In der Welt des digitalen Marketings sind Analysen unerlässlich. Sie ermöglichen es, das Benutzerverhalten zu verstehen und vorherzusagen, und sie dienen zum Optimieren der Benutzererfahrung (User Experience, UX), um den Umsatz zu steigern.</p> <p>Die zwei Hauptzwecke von Marketinganalysen sind:</p> <ol> <li>Beurteilen, wie gut deine Marketingbemühungen funktionieren, indem die Effektivität deiner Marketingaktivitäten gemessen wird.</li> <li>Ermitteln, was du anders machen kannst, um bessere Ergebnisse über deine Marketingkanäle hinweg zu erzielen. Mit Hilfe dieser Prozesse kannst du Marketingrohdaten in einen Aktionsplan umwandeln und das Beste aus deinem Marketingbudget machen.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Welche Vorteile bieten Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="7a0AZ8HofYwM9jzpLkNTil"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil" aria-controls="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil"> <span> Welche Vorteile bieten Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" id="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil" role="region" aria-labelledby="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketinganalysen können Unternehmen, die sie verwenden, eine Reihe von Vorteilen bieten. Zu diesen Leistungen gehören:</p> <ol> <li>Verbesserter Kundeneinblick: Durch die Analyse von Kundendaten können Unternehmen detaillierte Einblicke in ihren Kundenstamm gewinnen, z. B. welche Produkte und Dienstleistungen sie bevorzugen, wo sie einkaufen und wie sie mit ihrer Marke interagieren. So können Marketingfachleute gezieltere Kampagnen erstellen, die die gewünschte Zielgruppe besser erreichen.</li> <li>Höherer ROI: Durch die Optimierung der Kampagnenleistung und eine bessere Zielgruppenansprache können Marketinganalysen Unternehmen dabei helfen, ihren Return on Investment (ROI) zu maximieren. Mit effektiveren Kampagnen und einem verbesserten Targeting können Unternehmen mit weniger Ressourcen höhere Konversionen und Umsätze erzielen.</li> <li>Kosteneinsparungen: Da Marketing-Analysen es Unternehmen ermöglichen, ihre Kunden und Kampagnen besser zu verstehen, können sie auch die Kosten senken, indem sie ineffektive Kampagnen eliminieren und ihre Ressourcen auf die effektivsten konzentrieren.</li> <li>Bessere Entscheidungsfindung: Durch die Analyse von Marketingdaten können Unternehmen fundiertere Entscheidungen über ihre Strategien, Kampagnen und Budgetzuweisung treffen. So können sie ihre Ressourcen optimal nutzen und ihre Ziele effizienter erreichen.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind Marketinganalysetools?" data-component-id="p23AccordionItem" data-entry-id="6QcKKDl3pWbQR2riKfugkn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn" aria-controls="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn"> <span> Was sind Marketinganalysetools? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" id="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn" role="region" aria-labelledby="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketinganalysetools sind Softwarelösungen, die Unternehmen bei der Messung und Analyse ihrer Marketingleistung unterstützen und wertvolle Erkenntnisse liefern. Die besten Marketinganalyseplattformen erfassen Daten wie Website-Besuche, Social-Media-Engagement und E-Mail-Öffnungsraten. So kannst du das Kundenverhalten besser verstehen und deine Marketingstrategien optimieren. Zu den üblichen Funktionen von Marketinganalyselösungen gehören Echtzeitberichte, kanalübergreifendes Tracking und prädiktive Analysen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie kannst du Marketinganalysen erlernen?" data-component-id="p23AccordionItem" data-entry-id="66w9cumFkYiRNv7Q10I1EV"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV" aria-controls="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV"> <span> Wie kannst du Marketinganalysen erlernen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" id="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV" role="region" aria-labelledby="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Um Marketinganalysen zu erlernen, kannst du verschiedene Kurse, Tutorials, Seminare und Workshops belegen. Darüber hinaus können Online-Ressourcen eine gute Möglichkeit sein, Wissen auf diesem Gebiet zu erwerben. Du kannst auch Bücher und Artikel zum Thema lesen, um ein besseres Verständnis der Grundlagen zu kriegen. Darüber hinaus gibt es viele Zertifizierungsprogramme, mit denen du praktische Erfahrungen in der Marketinganalytik sammeln kannst. Letztendlich ist es wichtig, die erlernten Fähigkeiten und Techniken in der Praxis anzuwenden, um ein umfassendes Wissen über Marketing-Analytik zu erlangen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Warum ist Marketing-Analyse wichtig?" data-component-id="p23AccordionItem" data-entry-id="7Lmhf0S00KJZbHbcbIJybn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn" aria-controls="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn"> <span> Warum ist Marketing-Analyse wichtig? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" id="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn" role="region" aria-labelledby="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing-Analysen sind für Unternehmen wichtig, weil sie ihnen ermöglichen, Chancen und Verbesserungspotenziale zu erkennen. Mit den richtigen Daten und Analysen können Unternehmen die Bedürfnisse und Verhaltensweisen ihrer Kunden besser verstehen, ihre Ressourcen besser zuteilen, ihre Kampagnen verbessern und ihren ROI steigern. Darüber hinaus können Marketer Marketinganalysen nutzen, um den Erfolg ihrer Marketingstrategie zu verfolgen und fundierte Entscheidungen darüber zu treffen, wie sie ihre Zielgruppe am besten erreichen können. Durch die Analyse des Kundenengagements und der Interaktionen im Rahmen von Social-Media-Marketing, Website-Verkehr, E-Mail-Kampagnen usw. kannst du wertvolle Erkenntnisse darüber gewinnen, was für ein Unternehmen funktioniert und was nicht. Außerdem kannst du so notwendige Änderungen zur Leistungssteigerung vornehmen. Durch die Nutzung der Leistungsfähigkeit eines Marketinganalysetools können Unternehmen ihre Marketingstrategien optimieren und das Beste aus ihren Kampagnen rausholen.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie nutzt du Analysen im Marketing?" data-component-id="p23AccordionItem" data-entry-id="2jRYtAemICHXYw5gKcusJ1"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1" aria-controls="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1"> <span> Wie nutzt du Analysen im Marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" id="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1" role="region" aria-labelledby="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analysen im Marketing können verwendet werden, um die Leistung deiner Marketingstrategien zu verstehen und datengestützte Entscheidungen zu treffen. Durch den Einsatz von Marketinganalysen können Marketingteams Website-Besuche, Kampagnen und Kundenverhaltensdaten verfolgen, um Erkenntnisse zu gewinnen und ihre Strategie zu optimieren. Mithilfe von Analytics kannst du außerdem bestimmte Zielgruppen mit maßgeschneiderten Nachrichten ansprechen und die Effektivität von Kampagnen verfolgen, um den Return on Investment (ROI) zu messen. Außerdem können Marketingfachleute mithilfe von Analysen Kundendaten sammeln, um personalisierte Erlebnisse zu schaffen, die den Aufbau von Kundenbeziehungen unterstützen und den Umsatz steigern.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Wie können Analysen im Marketing helfen?" data-component-id="p23AccordionItem" data-entry-id="5Xa7JaH41Q0XtTD6GBNuuC"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-controls="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC"> <span> Wie können Analysen im Marketing helfen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" id="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC" role="region" aria-labelledby="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketinganalysen können Vermarktern bei der Datenanalyse für ihre Werbekampagnen, digitalen Marketingstrategien und die Kundensegmentierung helfen. Mit Marketinganalysen können Marketingteams Einblicke in das Kundenverhalten und die Vorlieben gewinnen, die Effektivität ihrer Kampagnen messen und ihre Strategien optimieren, um bessere Ergebnisse zu erzielen. Mithilfe von Marketinganalysen können Marketingfachleute gezielte Kampagnen erstellen, die die richtige Zielgruppe zur richtigen Zeit ansprechen, um Konversionen und ROI zu maximieren.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was ist Webanalyse im digitalen Marketing? " data-component-id="p23AccordionItem" data-entry-id="1qwL57cIztdP3ttjpyCRCQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ" aria-controls="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ"> <span> Was ist Webanalyse im digitalen Marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" id="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ" role="region" aria-labelledby="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Webanalysen sind Analysetools, mit denen Daten über die Leistung von Websites gemessen, gesammelt und analysiert werden. Diese Analysetools bieten Einblicke, wie Benutzer mit deiner Site interagieren, auf welche Inhalte sie reagieren und in welchen Bereichen deiner Website die Leistung unzureichend ist. Mithilfe von Webanalysen können Digital-Marketer Bereiche identifizieren, in denen Verbesserungen möglich sind, Kampagnen mit besserer Performance erstellen und das Nutzererlebnis optimieren.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind die Best Practices für Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="4YcjLxVVZTvmu0KkFRdMts"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts" aria-controls="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts"> <span> Was sind die Best Practices für Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" id="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts" role="region" aria-labelledby="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Es gibt eine Reihe von Best Practices, die zur Verbesserung der Marketing-Analytik eingesetzt werden können. Dazu gehören:</p> <ol> <li>Ein tiefes Verständnis der Kunden durch das Sammeln detaillierter Daten über ihr Verhalten.</li> <li>Nutzung von prädiktiver Analytik zur Erkennung von Trends und Vorhersage des zukünftigen Kundenverhaltens</li> <li>Regelmäßiges Tracken von KPIs und Leistungskennzahlen, um die Effektivität von Marketingkampagnen zu messen.</li> <li>Nutzung von Marketinganalysesoftware zur Vereinfachung und Automatisierung von Teilen des Analyseprozesses.</li> <li>Integration von Daten aus mehreren Quellen, um ein besseres Verständnis der gesamten Customer Journey zu erhalten.</li> <li>Erstellung von detaillierten Berichten mit Visualisierungen und leicht verständlichen Erkenntnissen, die du mit den wichtigsten Interessengruppen teilen kannst.</li> <li>Kontinuierliche Verfeinerung von Marketingstrategien und Kampagnen auf der Grundlage der datengestützten Erkenntnisse aus den Analysen.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind einige wichtige Kennzahlen, die in Marketinganalysen verwendet werden?" data-component-id="p23AccordionItem" data-entry-id="1I894aV9UAci7C3ZbZ4HXa"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa" aria-controls="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa"> <span> Was sind einige wichtige Kennzahlen, die in Marketinganalysen verwendet werden? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" id="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa" role="region" aria-labelledby="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Zu den wichtigsten Kennzahlen, die in Marketinganalysen verwendet werden, gehören:</p> <ol> <li>Kosten pro Akquisition (CPA): Diese Kennzahl misst die Kosten, die mit der Gewinnung eines neuen Kunden oder der Umwandlung eines bestehenden Kunden in einen zahlenden Kunden verbunden sind.</li> <li>Return on Investment (ROI): Diese Kennzahl misst den Gewinn, den ein Unternehmen aus ihren Marketingaktivitäten im Verhältnis zu dem Betrag, den sie ins Marketing investiert, erzielt.</li> <li>Konversionsrate: Diese Kennzahl misst die Rate, mit der Besucher der Website eine gewünschte Aktion ausführen, wie zum Beispiel auf einen Link klicken, ein Formular ausfüllen oder einen Kauf tätigen.</li> <li>Absprungrate: Diese Kennzahl misst den Prozentsatz der Besucher, die eine Website verlassen, nachdem sie nur eine Seite angesehen haben.</li> <li>Verweildauer auf der Website: Diese Kennzahl misst die Zeit, die Besucher auf deiner Website verbringen, und liefert Aufschluss über das Engagement und die Benutzererfahrung auf deiner Website.</li> <li>Impression Share: Diese Kennzahl misst, wie sichtbar die Website deines Unternehmens im Vergleich zu den Mitbewerbern ist und ist nützlich, um die Sichtbarkeit in Suchmaschinenergebnissen zu verfolgen.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Welche Tools werden in der Marketinganalyse verwendet?" data-component-id="p23AccordionItem" data-entry-id="6wjI8a2UwsxI4rrPW9Uyi6"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-controls="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6"> <span> Welche Tools werden in der Marketinganalyse verwendet? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" id="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6" role="region" aria-labelledby="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>In der Marketinganalyse werden viele verschiedene Arten von Tools verwendet, darunter Analyse- und Business-Intelligence-Tools, Datenvisualisierungssoftware, Marketingautomatisierungsplattformen, Customer-Relationship-Management-Systeme (CRM) sowie A/B-Test- und Experimentiertools. Diese Tools helfen Marketern, wertvolle Kundeneinblicke zu gewinnen, Entscheidungen auf der Grundlage von Daten und Beweisen zu treffen und Marketingkampagnen zu messen und zu optimieren.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Was sind die Herausforderungen bei der Implementierung von Marketinganalysen?" data-component-id="p23AccordionItem" data-entry-id="5aTuCO2VvzxtZyPxDtljrP"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP" aria-controls="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP"> <span> Was sind die Herausforderungen bei der Implementierung von Marketinganalysen? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" id="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP" role="region" aria-labelledby="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Die Implementierung von Marketing-Analysen kann aufgrund einer Vielzahl von Faktoren eine schwierige Aufgabe sein. Eine der größten Herausforderungen besteht darin, zum Zweck der Ergebnisanalyse die richtigen Kennzahlen zu ermitteln und genau zu messen. Das erfordert ein Verständnis der Marketingtechniken und ihrer Interaktion mit Kundendaten. Eine weitere Herausforderung besteht darin, große Mengen komplexer Daten zu interpretieren und aussagekräftige Schlussfolgerungen zu ziehen. Es kann schwierig sein, Muster und Trends in den Daten zu erkennen und diese dann für Entscheidungen und Strategien zu nutzen. Darüber hinaus kann die Integration von Marketinganalysen in bestehende Systeme schwierig sein und Fachwissen in der Softwareentwicklung erfordern. Und schließlich kann es schwierig sein, die Ressourcen zu finden und zu beschaffen, die für die Umsetzung eines effektiven Analyseprogramms benötigt werden, z. B. Personal, Technologie und Marketing-Analyse-Software.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Lässt sich Mailchimp in Google Analytics integrieren?" data-component-id="p23AccordionItem" data-entry-id="NygpQJmX6uUqeIWLcU8tQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ" aria-controls="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ"> <span> Lässt sich Mailchimp in Google Analytics integrieren? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" id="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ" role="region" aria-labelledby="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Ja, Mailchimp lässt sich in Google Analytics integrieren, sodass du deine Kampagnendaten in deinem Google-Analytics-Konto anzeigen kannst. Diese Integration bietet wertvolle Einblicke in die Leistung deiner Kampagnen und die Effektivität verschiedener Marketingtaktiken. Um loszulegen, verbinde einfach deine Mailchimp- und Google Analytics-Accounts und tagge dann deine Mailchimp-Kampagnen, um mit der Erfassung von Marketingdaten zu beginnen.</p> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="1Q3AiVH54aCFPIC4d5YA4y" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="1Q3AiVH54aCFPIC4d5YA4y"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <ul> <li><strong>Haftungsausschluss</strong> </li> </ul> <ol> <li><strong>Content-Optimierer:</strong> Die Funktion ist nur im Standard- und Premium-Tarif verfügbar.</li> <li><strong>481 Millionen historische Kampagnen:</strong> Basierend auf dem Campaign Analyse-Modell für 2004–2024.</li> <li><strong>Personalisiertes Onboarding:</strong> Onboarding-Services unterscheiden sich voneinander je nach Tarif und sind für neue Benutzer bzw. Benutzer mit einem Upgrade mit einem kostenpflichtigen Tarif in den ersten 90 Tagen nach deiner Kontoerstellung oder einem Upgrade verfügbar. Onboarding-Services werden derzeit auf Englisch, Spanisch und Portugiesisch für Premium-Tarife und auf Englisch für Standard-Tarife angeboten.</li> <li>Die Verfügbarkeit der Features und Funktionen variiert je nach Tarif. 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