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IDC - Custom Solutions - Content Marketing Services
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data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-full-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-full-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <main class="idc-main" > <div class="side-content-wrapper grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="side-content-nav-wrapper cell large-2"> <nav data-header-treeview class="side-content-nav" data-skip-link="Section navigation"> <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-side-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-side-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-side-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-side-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-side-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" 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</li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-side-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-side-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-side-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-side-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-side-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-side-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h1>Maximize Your Content Marketing Performance</h1> <p>Create measurable digital marketing content that redefines your customer dialogue.</p> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-7"> <div class="cell-text"> <h2>Build Campaigns That Trigger a Response</h2> <p>Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.</p> <h3>We help you:</h3> <ul> <li>Develop compelling digital content that engages your audience</li> <li>Drive traffic and qualified leads</li> <li>Provide instant validation through IDC鈥檚 worldwide market intelligence</li> </ul> </div> <div class="cell-actions align-center medium-align-left"> <a href="https://info.idc.com/custom-solutions-inquiry.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-custom-solutions-contact-us&utm_idc=idh-0-idcus" data-button="primary"> Get Started </a> </div> </div> <div class="cell cell-image medium-5" data-cell-image-video="content-marketing-services-video" data-cell-image-video-enable-focus data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/custom-solutions/solutions/Solution_Content_Marketing_Services_S.png?guid=ea568557-e261-407a-a80b-d89ce80db559, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/custom-solutions/solutions/Solution_Content_Marketing_Services_M.png?guid=a7067078-61e0-45ff-86cb-96d62c049c04, medium]"></div> </div> </div> </div> <div aria-label="Content Marketing Services" data-modal="content-marketing-services-video" data-modal-video data-modal-sharable data-modal-iframe-url="//play.vidyard.com/qXJ5jrQ9BLGT7ioyEEpcxN.html"> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify align-bottom"> <div class="cell"> <div class="cell-text"> <h2>Customer-Trusted Content Across Every Journey Stage</h2> <p>Proven quality content, fueled by the world's top tech analysts, that turns prospects into buyers.</p> </div> </div> <div class="cell"> <ul class="grid-x grid-padding-x grid-padding-y grid-margin-x grid-margin-y"> <li class="cell medium-6 large-4 bg-blue"> <div class="cell-text align-middle"> <h3 class="text-center">Explore</h3> <p>The right content when your buyers are looking for it during their exploration stage.</p> <ul class="align-self-top"> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/blogs">Blogs</a></li> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/analyst-connections">Analyst Connections</a></li> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/analyst-briefs">Analyst Briefs</a></li> </ul> </div> </li> <li class="cell medium-6 large-4 bg-blue"> <div class="cell-text align-middle"> <h3 class="text-center">Evaluate</h3> <p>Tailored content, with market insights, for buyers evaluating your product.</p> <ul class="align-self-top"> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/spotlight-papers">Spotlight Papers</a></li> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/infobriefs">InfoBriefs</a></li> <li><a data-link="secondary" href="/custom-solutions/content-marketing-services/customer-case-studies">Customer Case Studies</a></li> </ul> </div> </li> <li class="cell medium-6 large-4 bg-blue"> <div class="cell-text align-middle"> <h3 class="text-center">Purchase</h3> <p>Deep customer insights for impactful content that drives meaningful action.</p> <ul class="align-self-top"> <li><a data-link="secondary" href="/custom-solutions/business-value/white-papers">White Papers</a></li> <li><a data-link="secondary" href="/custom-solutions/business-value/snapshot-tools">Business Value Snapshot Tools</a></li> <li><a data-link="secondary" href="/custom-solutions/business-value/buyer-conversation-guides">Buyer Conversation Guides</a></li> </ul> </div> </li> </ul> </div> <div data-clickable class="cell"> <div class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h3 id="heading-lcc_formats">Licensed and Customized Content Formats</h3> <p>IDC鈥檚 unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers' market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.</p> </div> </div> <div class="cell medium-shrink"> <a aria-labelledby="heading-lcc_formats" href="/custom-solutions/licensed-and-customized-marketing-content" data-link="primary" data-icon-before="arrow-head">Learn More</a> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Related Resources</h2> <p>For more examples of actionable insights from IDC analysts visit our <a data-link="secondary" href="https://idccustom.com/showcase">Content Showcase</a>.</p> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Create Awareness with C-Level Buyers</h3> <a href="/custom-solutions/customer-stories/business-value" data-link="primary" data-icon-before="arrow-head"> read case study<span class="show-for-sr"> Create Awareness with C-Level Buyers</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>A Guide to Video Marketing</h3> <a href="https://info.idc.com/video-marketing-guide.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-custom-video-marketing-ebook&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> Download guide<span class="show-for-sr"> A Guide to Video Marketing</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Building a B2B Thought Leadership Marketing Content Plan</h3> <a href="https://info.idc.com/thought-leadership-marketing-ebook.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-thought-leadership-marketing-ebook&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> Download our guide<span class="show-for-sr"> Building a B2B Thought Leadership Marketing Content Plan</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>A New Framework for B2B Marketers and Sellers</h3> <a href="https://bit.ly/3VSt3Gl" data-link="primary" data-icon-before="arrow-head"> Download latest research<span class="show-for-sr"> A New Framework for B2B Marketers and Sellers</span> </a> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink bg-border flex-container align-center-middle"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell"> <i class="fc-blue" data-icon="pen-text" data-icon-size="4xl"></i> </div> </div> </div> <div data-clickable class="cell medium-auto"> <div class="cell-text"> <h2>The New Content Landscape: A Guide for B2B Marketers</h2> <p>B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.</p> </div> <div class="cell-actions"> <a href="https://blogs.idc.com/2022/03/01/2538/" data-link="primary" data-icon-before="arrow-head"> read blog <span class="show-for-sr"> The New Content Landscape: A Guide for B2B Marketers</span> </a> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Empower your content marketing with research-driven tools</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions align-right"> <a href="https://info.idc.com/custom-solutions-inquiry.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-custom-solutions-contact-us&utm_idc=idh-0-idcus" data-button="primary"> Contact Us </a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2024 IDC. 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