Campaign Calculator - EthicalAds

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Use this calculator to change different audiences or metrics, and choose the budget that is right for you." /><meta property="og:type" content="article" /> <meta property="og:title" content="Campaign Calculator" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>Campaign Calculator - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/advertisers/calculator/" /> <meta property="og:url" content="https://www.ethicalads.io/advertisers/calculator/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/advertisers/calculator/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="container py-5 mb-10"> <article class="page"> <h1 class="font-weight-light display-3">Campaign Calculator</h1> <p>The campaign calculator can help you estimate and appropriately size and price your campaign based on your targeting parameters and desired conversions. Change different audiences or metrics, and choose the budget that is right for you.</p>  <script type="application/json" id="data-pricing">{"all-developers": {"blend": 3.75, "eeu-apac": 1.1, "eng": 4.75, "global": 0.5, "network": 2.86, "weu": 2.75}, "backend": {"blend": 4.25, "eeu-apac": 1.4, "eng": 5.25, "global": 0.6, "network": 3.3, "weu": 3.25}, "datascience": {"blend": 5.12, "eeu-apac": 1.9, "eng": 6.25, "global": 0.8, "network": 4.05, "weu": 4.0}, "devops": {"blend": 4.75, "eeu-apac": 1.65, "eng": 5.75, "global": 0.7, "network": 3.71, "weu": 3.75}, "frontend": {"blend": 4.87, "eeu-apac": 1.65, "eng": 6.0, "global": 0.7, "network": 3.8, "weu": 3.75}, "niche": {"blend": 5.0, "eeu-apac": 5.0, "eng": 5.0, "global": 5.0, "network": 5.0, "weu": 5.0}, "security": {"blend": 4.87, "eeu-apac": 1.65, "eng": 6.0, "global": 0.7, "network": 3.8, "weu": 3.75}}</script> <script type="application/json" id="data-regions">[{"name": "Run of Network", "slug": "network", "tooltip": "33% English speaking, 33% Western Europe, 33% APAC/E-EU"}, {"name": "US, Canada, UK, Australia, New Zealand, Ireland", "slug": "eng"}, {"name": "Blend: W. Europe, US, Canada, UK, Australia, New Zealand", "slug": "blend"}, {"name": "Western Europe", "slug": "weu"}, {"name": "Eastern EU, Asia Pacific", "slug": "eeu-apac"}, {"name": "Global", "slug": "global"}]</script> <script type="application/json" id="data-topics">[{"name": "Custom niche targeting (Run of Network only)", "slug": "niche"}, {"name": "Security \u0026 privacy", "slug": "security"}, {"name": "AI \u0026 machine learning", "slug": "datascience"}, {"name": "DevOps", "slug": "devops"}, {"name": "Frontend web development", "slug": "frontend"}, {"name": "Backend web development", "slug": "backend"}, {"name": "All developers", "slug": "all-developers"}]</script> <div id="advertiser-calculator" class="card card-border border-primary shadow-light-lg"> <div class="card-body"> <div class="row justify-content-center"> <div class="col-md-8 col-xs-12"> <form> <div class="form-group mb-8"> <h3>Geographic focus</h3> <div data-bind="foreach: regions"> <div class="form-check"> <input class="form-check-input" type="radio" name="selected_region" data-bind="value: $data.slug, checked: $parent.selected_region, attr: {'id': $data.slug}"> <label class="form-check-label" data-toggle="tooltip" data-bind="text: $data.name, attr: {'for': $data.slug, 'title': $data.tooltip}"></label> </div> </div> </div> <div class="form-group mb-8"> <h3>Topic focus</h3> <div data-bind="foreach: topics"> <div class="form-check"> <input class="form-check-input" type="radio" name="selected_topic" data-bind="value: $data.slug, checked: $parent.selected_topic, attr: {'id': $data.slug}"> <label class="form-check-label" data-bind="text: $data.name, attr: {'for': $data.slug}"></label> </div> </div> </div> <div class="form-group mb-8"> <h3>Campaign budget</h3> <p class="small">This budget could be over just a few weeks or as long as a quarter. There is an automatic discount of 10% for campaigns over $3k and 15% for campaigns over $25k. Set your monthly or quarterly campaign to renew automatically and receive an additional 10% discount.</p> <div class="d-print-none"> <div class="input-group input-group-sm mx-auto w-50 w-lg-25"> <div class="input-group-prepend"> <span class="input-group-text">$</span> </div> <input type="number" class="form-control" data-bind="value: budget" min="500" max="25000" step="500" name="budget-precise" id="budget-precise"> </div> <input type="range" class="form-control-range" min="500" max="25000" step="100" data-bind="value: budget" name="budget" id="budget"> <div class="d-flex"> <div class="small flex-fill">$500</div> <div class="small flex-fill text-right">$25k</div> </div> <div class="form-check mt-5 text-right"> <input class="form-check-input" type="checkbox" value="" id="autorenewing" data-bind="checked: autorenewing"> <label class="form-check-label" for="autorenewing"> Auto-renewing </label> </div> </div> </div> <div class="form-group mb-8"> <h3>Ad click-through rate</h3> <p class="small">How often do visitors who see your ads click on them. This can vary widely based on how finely targeted your campaign is and how tuned the ads are to our audience. Our network average is about 0.12%. Extremely focused campaigns can do as high as 0.3-0.5%.</p> <div class="d-print-none"> <div class="input-group input-group-sm mx-auto w-50 w-lg-25"> <input type="number" class="form-control" data-bind="value: ctr" min="0" max="1" step="0.01" name="ctr-precise" id="ctr-precise"> <div class="input-group-append"> <span class="input-group-text">%</span> </div> </div> <input type="range" class="form-control-range" min="0" max="1" step="0.01" data-bind="value: ctr" name="ctr" id="ctr"> <div class="d-flex"> <div class="small flex-fill">0.0%</div> <div class="small flex-fill text-right">1.0%</div> </div> </div> </div> <div class="form-group mb-8"> <h3>Landing page conversion rate</h3> <p class="small">How often does a visitor to your ad landing page take take the action you're looking for? This can vary widely depending on whether you're capturing emails, trying to get app downloads, or getting account signups.</p> <div class="d-print-none"> <div class="input-group input-group-sm mx-auto w-50 w-lg-25"> <input type="number" class="form-control" data-bind="value: conversion_rate" min="0" max="100" step="0.1" name="conversion_rate-precise" id="conversion_rate-precise"> <div class="input-group-append"> <span class="input-group-text">%</span> </div> </div> <input type="range" class="form-control-range" min="0" max="100" step="0.1" data-bind="value: conversion_rate" name="conversion_rate" id="conversion_rate"> <div class="d-flex"> <div class="small flex-fill">0.0%</div> <div class="small flex-fill text-right">100.0%</div> </div> </div> </div>  <div class="d-none d-print-block"> <div class="form-group mb-8"> <h3>Campaign calculator URL</h3> <a href data-bind="text: getUrl(), attr: {'href': getUrl()}"></a> </div> </div> </form> </div>  <div class="col-md-4 col-xs-12"> <div class="py-5 text-white bg-secondary rounded" data-bind="if: getSelectedRegion() && getSelectedTopic()"> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Region</p> <p class="lead mb-0" data-bind="text: getSelectedRegion().name"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Topic</p> <p class="lead mb-0" data-bind="text: getSelectedTopic().name"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Budget</p> <p class="lead mb-0" data-bind="text: '$' + getBudget().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">CPM</p> <p class="lead mb-0" data-bind="text: '$' + getCpm().toFixed(2)"></p> <p class="small mb-0" data-bind="if: budget() >= 3000 && budget() < 25000">* 10% discount applied</p> <p class="small mb-0" data-bind="if: budget() >= 25000">* 15% discount applied</p> <p class="small mb-0" data-bind="if: autorenewing()">* 10% auto-renewal discount</p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Number of impressions</p> <p class="lead mb-0" data-bind="text: getNumImpressions().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Number of clicks</p> <p class="lead mb-0" data-bind="text: getNumClicks().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> <div class="flex-fill text-center mb-5"> <p class="small mb-0">Number of conversions</p> <p class="lead mb-0" data-bind="text: getNumConversions().toLocaleString(undefined, {maximumFractionDigits: 0})"></p> </div> </div> <p class="text-center mt-10 d-print-none"> <a href="/advertisers/#inbound-form" class="btn btn-primary lift" data-bind="attr: {'href': '/advertisers/?budget=' + encodeURIComponent(getBudget()) + '&topic=' + encodeURIComponent(getSelectedTopic().slug) + '&region=' + encodeURIComponent(getSelectedRegion().slug) + '&calculator-url=' + encodeURIComponent(getUrl()) + '#inbound-form'}"> <span>Start your campaign</span> </a> </p> </div> </div>  </div> </div> </article> </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section class="pt-6 pt-md-8 bg-dark text-light d-print-none"> <div class="container pb-6 pb-md-8 border-bottom border-gray-300"> <div class="row" id="newsletter"> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become an advertiser</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/advertisers/">Start your campaign today!</a> </p> </div> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become a publisher</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/publishers/">Start earning 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Campaign Calculator - EthicalAds