Online strategy: a roadmap for the future

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itemprop="item" class="flex underline hover:no-underline no-underline"> <span itemprop="name">Strategy</span> </a> <meta itemprop="position" content="3"> </span> </div> <h1 class="mb-1 text-sm font-normal tracking-widest uppercase">Strategy</h1> <h2 class="text-3xl sm:text-4xl md:text-6xl">A roadmap for the future</h2> <div class="text-2xl redactor"> <p>Want to make your mark on the digital scene? A smart digital strategy is a prerequisite.</p> </div> <div class="mt-10"> <ul class="space-y-2"> <li class=""> <a href="https://www.statik.be/en/what-we-do/strategy/digital-strategy" class="btn btn--ghost btn--ext">Digital strategy</a> </li> <li class=""> <a href="https://www.statik.be/en/what-we-do/strategy/storytelling-and-digital-communication" class="btn btn--ghost btn--ext">Storytelling and digital communication</a> </li> <li class=""> <a href="https://www.statik.be/en/what-we-do/strategy/technical-architecture" class="btn btn--ghost btn--ext">Technical architecture</a> </li> <li class=""> <a href="https://www.statik.be/en/what-we-do/strategy/sales-and-marketing-strategy" class="btn btn--ghost btn--ext">Sales- and marketing strategy</a> </li> <li class=""> <a href="https://www.statik.be/en/what-we-do/strategy/digital-sustainability" class="btn btn--ghost btn--ext">Digital sustainability</a> </li> </ul> </div> </div> <div class="w-full px-4 order-1 md:order-2 md:w-7/12" data-s-parallax='[{"breakpoint":0,"parallax": {"background":false, "scale": 1, "overflow": false}},{"breakpoint":820, "parallax": {"background":false, "orientation": "up", "scale": 1.5, "overflow": false}}]'> <div class="w-full h-full md:flex"> <div class="relative js-pull-out" data-query='[{"breakpoint":0,"direction":"both"},{"breakpoint":819,"direction":"right","max":"300"}]' data-no-content="true"> <div class=""> <img src="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/strategie.svg" alt="" class="w-full h-full max-w-none max-h-[200px] sm:max-h-[300px] md:max-h-[60vh] mx-auto md:mx-0"/> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <div class="redactor"> <p>We embark on the journey together to find the right options and make the right choices for <strong>sustainable growth</strong>. A smart digital strategy <strong>connects your business and its customers and users.</strong> What would you really like visitors to do? What is your main message? What’s that thing you’ve simply got to get out there? A clear online strategy – that’s where it all starts for your digital project. Well begun, and you’re halfway done!</p> </div> </div> </div> </div> </div> </div> </div> <div class="section subtle"> <div class="container"> <div class="section__content"> <div class="relative bg-light dark:bg-black p-8"> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full md:w-1/3"> <img src="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_440x439_crop_center-center_82_line/How-we-get-the-job-done-EN.png" data-srcset="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_440x439_crop_center-center_82_line/How-we-get-the-job-done-EN.png 440w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_660x659_crop_center-center_82_line/How-we-get-the-job-done-EN.png 660w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_820x819_crop_center-center_82_line/How-we-get-the-job-done-EN.png 820w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_980x979_crop_center-center_82_line/How-we-get-the-job-done-EN.png 980w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_1200x1199_crop_center-center_82_line/How-we-get-the-job-done-EN.png 1200w" sizes="(max-width: 479px) 95vw, (min-width: 480px) and (max-width: 659px) 448px, (min-width: 660px) and (max-width: 819px) 628px, (min-width: 820px) and (max-width: 979px) 378px, (min-width: 980px) and (max-width: 1199px) 458px, (min-width: 1200px) 568px" alt="" class="w-full lazyload" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-2/3 "> <h2 id="how-we-get-the-job-done">How we get the job done</h2> <div class="redactor"> <p>Statik always takes a cyclical approach. When we start brainstorming and developing your digital strategy or online platform we analyse, implement, and measure every step of the way. That helps us quickly pinpoint what works and what doesn’t. Because let’s face it... The best user or customer experience is always in flux.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--primary" href="https://www.statik.be/en/our-approach">Discover our approach</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="a-digital-business-strategy">A digital business strategy</h2> <div class="redactor"> <p>How do you ensure your business stays <strong>relevant </strong>to customers and stakeholders? How do you make <strong>sustainable decisions about your digital architecture</strong>? Which <strong>digital trends do you follow</strong>, and which do you let sail on by? These strategic issues are a struggle for business leaders and managers everywhere. And Statik helps solve those challenges head-on. We define a clear, future-forward strategy with you.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/what-we-do/strategy/digital-strategy">Ready for a digital transformation?</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="section__content"> <div class="w-full"> <div id="slider-283084" class="js-slider glide" data-full-width> <div class="glide__track" data-glide-el="track"> <ul class="overflow-visible glide__slides"> <li class="relative glide__slide"> <div class="container px-0"> <div class="relative grid w-full grid-cols-1 py-20 sm:gap-12 sm:grid-cols-2 md:gap-32 xl:gap-64 group"> <div class="relative"> <div class="aspect-video sm:aspect-none md:absolute md:block -left-64 -top-20 -right-20 -bottom-20"> <div class="w-full h-full"> <svg class="w-full h-full " xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="856" height="445" viewBox="0 0 856 445"> <defs> <path id="ornament4a-case58056" d="M0,215.931905 C63.2548674,44.785371 253.274925,-42.6774041 424.421459,20.5785411 L424.421459,20.5785411 C595.567993,83.8334085 683.030768,273.853466 619.774823,445 L0,215.931905 Z" /> </defs> <g transform="translate(215.161)"> <mask id="ornament4b-case58056" fill="#fff"> <use xlink:href="#ornament4a-case58056" /> </mask> <use xlink:href="#ornament4a-case58056" class="fill-site-light-blue" /> <image xlink:href="https://storage.googleapis.com/intcra_prod/files/Projecten/_800x800_crop_center-center_82_line/Background-KU-Leuven.jpg" alt="" width="641" height="641" x="0" y="-98" mask="url(#ornament4b-case58056)" /> </g> <path class="fill-site-yellow" d="M392.295479,282.420494 C353.543856,387.268252 237.133774,440.850304 132.284937,402.098681 L132.284937,402.098681 C27.436101,363.347058 -26.144873,246.936976 12.60675,142.088139 L392.295479,282.420494 Z" /> </svg> </div> </div> </div> <div class="flex flex-col mt-6 md:pr-20 sm:mt-0"> <div class="mb-2 text-sm tracking-widest uppercase">Cases</div> <h2 class=""> <a href="https://www.statik.be/en/projects/ku-leuven-2" class="hover:underline link--extended">The sustainable partner of Europe’s most innovative university</a> </h2> <div class="my-4 redactor"> <p>Statik has been KU Leuven’s go-to partner for all things online strategy and marketing for years. By now, we understand the university’s various internal and external challenges.</p> </div> <div class="mt-10"> <span class="btn btn--primary btn--ext">Read more about this case</span> </div> </div> </div> </div> </li> </ul> </div> <div class="container absolute top-0 bottom-0 -translate-x-1/2 pointer-events-none left-1/2 glide__arrows" data-glide-el="controls"> <button type="button" class="pointer-events-auto glide__arrow glide__arrow--left" data-glide-dir="<"> <svg class="icon " aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-left"></use></svg> <span class="sr-only"> previous</span> </button> <button type="button" class="pointer-events-auto glide__arrow glide__arrow--right" data-glide-dir=">"> <svg class="icon " aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-right"></use></svg> <span class="sr-only">next</span> </button> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="digital-communications-and-storytelling">Digital communications and storytelling</h2> <div class="redactor"> <p>Everyone has got a unique story, from small start-ups to large corporations<strong>.</strong> In an age of relentless noise, we take pride in helping you create a message with an unforgettable beat. Because we believe in <strong>the power of a good story</strong>, especially if sustainability and change for the better are the refrain. </p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/what-we-do/strategy/storytelling-and-digital-communication">Excited to tell your story? </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="section__content"> <div class="w-full"> <div id="slider-283085" class="js-slider glide" data-full-width> <div class="glide__track" data-glide-el="track"> <ul class="overflow-visible glide__slides"> <li class="relative glide__slide"> <div class="container px-0"> <div class="relative grid w-full grid-cols-1 py-20 sm:gap-12 sm:grid-cols-2 md:gap-32 xl:gap-64 group"> <div class="relative"> <div class="aspect-video sm:aspect-none md:absolute md:block -left-64 -top-20 -right-20 -bottom-20"> <div class="w-full h-full"> <svg class="w-full h-full -scale-x-100" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="768" height="785" viewBox="0 0 768 785"> <defs> <polygon id="ornament6a-case65752" points="0 512 512 512 512 0 0 0" /> </defs> <polygon class="fill-site-blue" points="256 512 768 512 768 0 256 0" /> <polygon class="fill-site-orange" points="120 648.002 632 648.002 632 136.002 120 136.002" /> <g transform="translate(0 273.002)"> <mask id="ornament6b-case65752" fill="#fff"> <use xlink:href="#ornament6a-case65752" /> </mask> <use xlink:href="#ornament6a-case65752" class="fill-site-red" /> <image xlink:href="https://storage.googleapis.com/intcra_prod/files/Cases/_800x800_crop_center-center_82_line/KNX-voor-home-owners_200619_082409.jpg" alt="" width="512" height="512" x="0" y="0" mask="url(#ornament6b-case65752)" /> </g> </svg> </div> </div> </div> <div class="flex flex-col mt-6 md:pr-20 sm:mt-0"> <div class="mb-2 text-sm tracking-widest uppercase">Cases</div> <h2 class=""> <a href="https://www.statik.be/en/projects/knx-association" class="hover:underline link--extended">An integrated brand story for the world’s biggest smart home platform</a> </h2> <div class="my-4 redactor"> <p>KNX has been automating homes and offices worldwide and making them more energy efficient for 30 years. So, it’s about time they stepped out of the shadows and put their brand on the map.</p> </div> <div class="mt-10"> <span class="btn btn--primary btn--ext">Read more about this case</span> </div> </div> </div> </div> </li> </ul> </div> <div class="container absolute top-0 bottom-0 -translate-x-1/2 pointer-events-none left-1/2 glide__arrows" data-glide-el="controls"> <button type="button" class="pointer-events-auto glide__arrow glide__arrow--left" data-glide-dir="<"> <svg class="icon " aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-left"></use></svg> <span class="sr-only"> previous</span> </button> <button type="button" class="pointer-events-auto glide__arrow glide__arrow--right" data-glide-dir=">"> <svg class="icon " aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-right"></use></svg> <span class="sr-only">next</span> </button> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="technical-architecture">Technical architecture</h2> <div class="redactor"> <p>You want to achieve your business objectives. We make that happen by helping you define and visualise <strong>sustainable technical architecture </strong>and select the<strong> best digital solutions and systems</strong> for you. One of the key things we do in this process is integrate the different programs to speak ‘the same language’.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/what-we-do/strategy/technical-architecture">More about technical architecture</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full md:w-1/3"> <img src="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/Online-marketing.svg" alt="" class="w-full" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-2/3 "> <h2 id="sales-and-marketing-strategy">Sales and marketing strategy</h2> <div class="redactor"> <p>Every project starts with specific marketing objectives and KPIs. And those? We use those to develop a customised sales and marketing strategy to grow your business. What we keep in mind throughout is that your marketing strategy must be embedded in your broader business strategy and technical architecture.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/what-we-do/strategy/sales-and-marketing-strategy">Tip on how to grow your organisation</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap flex-row-reverse"> <div class="px-4 w-full md:w-1/3"> <img src="https://storage.googleapis.com/intcra_prod/files/Cases/The-Good-Wave/_440x413_crop_center-center_82_line/Carbon-calculator-resultaat.png" data-srcset="https://storage.googleapis.com/intcra_prod/files/Cases/The-Good-Wave/_440x413_crop_center-center_82_line/Carbon-calculator-resultaat.png 440w, https://storage.googleapis.com/intcra_prod/files/Cases/The-Good-Wave/_660x620_crop_center-center_82_line/Carbon-calculator-resultaat.png 660w, https://storage.googleapis.com/intcra_prod/files/Cases/The-Good-Wave/_820x771_crop_center-center_82_line/Carbon-calculator-resultaat.png 820w, https://storage.googleapis.com/intcra_prod/files/Cases/The-Good-Wave/_980x921_crop_center-center_82_line/Carbon-calculator-resultaat.png 980w" sizes="(max-width: 479px) 95vw, (min-width: 480px) and (max-width: 659px) 448px, (min-width: 660px) and (max-width: 819px) 628px, (min-width: 820px) and (max-width: 979px) 378px, (min-width: 980px) and (max-width: 1199px) 458px, (min-width: 1200px) 568px" alt="" class="w-full lazyload" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-2/3 "> <h2 id="digital-sustainability-matters-too">Digital sustainability matters too</h2> <div class="redactor"> <p>Statik is committed to embedding digital sustainability in every project. But reducing CO 2 emissions is only a start. A digital sustainable platform is good news for administrators and users, too.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/what-we-do/strategy/digital-sustainability">More about digital sustainability</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="py-12 px-8 bg-site-light-blue dark:bg-site-blue"> <div class="mx-auto text-center md:w-2/3"> <div class="redactor cta "> <h2>Are you ready to take control of your organisation’s digital strategy?</h2> <p>Add our smarts, enthusiasm, and expertise to the mix to fine-tune your offer and brand story.</p> </div> <div class="mt-10"> <a class="btn btn--ghost btn--ext" href="https://www.statik.be/en/offer-request">Let's collaborate</a> </div> </div> </div> </div> </div> </div> </main> <footer class="relative z-10 page-footer"> 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