How we get the job done

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underline hover:no-underline"> <span itemprop="name">Home</span> </a> <svg class="icon mx-1 text-site-blue flex-shrink-0" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-right"></use></svg> <meta itemprop="position" content="1"> </span> <span itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem" class="flex items-center breadcrumb__scope"> <a href="https://www.statik.be/en/our-approach" itemprop="item" class="flex underline hover:no-underline no-underline"> <span itemprop="name">How we get the job done</span> </a> <meta itemprop="position" content="2"> </span> </div> <h1>How we get the job done</h1> <div class="text-2xl redactor"> <p>Good digital solutions are hard-won. Ideation. Development. Implementation. Aftercare. It’s not a fly-by-night deal. We know from years of experience that sustainable digital solutions take time and a systematic approach. So, we developed our own systematic cyclical solution (how we get the job done): audit, implement, and measure.</p> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap flex-row-reverse"> <div class="px-4 w-full md:w-1/2"> <img src="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_440x440_crop_center-center_82_line/Our-approach-EN.png" data-srcset="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_440x440_crop_center-center_82_line/Our-approach-EN.png 440w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_660x660_crop_center-center_82_line/Our-approach-EN.png 660w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_820x820_crop_center-center_82_line/Our-approach-EN.png 820w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_980x980_crop_center-center_82_line/Our-approach-EN.png 980w, https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/_1200x1200_crop_center-center_82_line/Our-approach-EN.png 1200w" sizes="(max-width: 479px) 95vw, (min-width: 480px) and (max-width: 659px) 448px, (min-width: 660px) and (max-width: 819px) 628px, (min-width: 820px) and (max-width: 979px) 378px, (min-width: 980px) and (max-width: 1199px) 458px, (min-width: 1200px) 568px" alt="" class="w-full lazyload" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-1/2 "> <div class="redactor"> <p dir="ltr">Statik always takes a cyclical approach to developing websites and digital applications: <strong>phased development, systematic measuring and testing, and pivoting with every change.</strong> That’s the quick and dirty way to figure out what works and what doesn’t. Because let’s face it... The best user or customer experience is always in flux.</p> <p dir="ltr">Our cyclical approach takes a cue from <a href="http://theleanstartup.com/" target="_blank" rel="noreferrer noopener">Lean Startup Methodology</a>’s feedback loop and aims to achieve more user-centric results. There are <strong>3 distinct steps</strong> to the process: <strong>audit</strong>, <strong>implement</strong>, and <strong>measure</strong>.<br /></p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="audit">Audit</h2> <div class="redactor"> <p dir="ltr">Audits are a holistic way to analyse your digital needs. On the one hand, we analyse <strong>the current situation</strong> (e.g. a challenge or specific problem, a current or new application or service) and the organisation’s objectives. On the other, we try to <strong>gather as many insights as possible into user experiences</strong> related to the issue (a customer-centric perspective FTW).</p> <p dir="ltr">Do you already have serious inkling about what the problem could be? Have you got a potential but untested solution in mind? We take you seriously. By testing intuitive assumptions against hard data and user insights, we’ll <strong>try to validate the problem or solution</strong>.</p> <p dir="ltr">For complex or vague issues, we take a slightly different tact. That means expanding the audit phase’s scope and digging into our design thinking toolkit. We reformulate the problem into a <strong>compact design challenge </strong>(‘How can we...?’). </p> <p dir="ltr">Teamwork is at the heart of this challenge. We explore <strong>ideas and solution-forward scenarios</strong> through employee, user, and stakeholder workshops – facing the challenge united and head-on. Next up, we <strong>test and assess</strong> promising ideas.</p> <p dir="ltr">Our audit phase always starts with <strong>a few basic principles:</strong><br /></p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="space-y-4"> <div class="bg-light"> <h3 class="flex justify-between px-6 py-4 text-2xl cursor-pointer" data-s-toggle-target="toggleContent282999-1"> Objectives <span class="js-toggle-collapsed-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-down"></use></svg></span> <span class="js-toggle-expanded-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-up"></use></svg></span> </h3> <div class="hidden" id="toggleContent282999-1" data-s-toggle data-s-toggle-animation="true"> <div class="p-6 pt-0 redactor md:w-3/4 lg:w-2/3"> <p dir="ltr">To get our bearings and decide what decisions to make in the future, we nail down <strong>concrete objectives </strong>(e.g. in terms of awareness, lead generation, conversion, and engagement). Those objectives are our basis for <strong>measurable KPIs</strong> (Key Performance Indicators). These strategic objectives underpin the project’s entire design (and not the other way around). These objectives make progress observable and objective. And above all, they enable us to intervene meaningfully and on time, pivoting for success.</p> <h3 dir="ltr"></h3> </div> </div> </div> <div class="bg-light"> <h3 class="flex justify-between px-6 py-4 text-2xl cursor-pointer" data-s-toggle-target="toggleContent282999-2"> User-centric approach <span class="js-toggle-collapsed-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-down"></use></svg></span> <span class="js-toggle-expanded-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-up"></use></svg></span> </h3> <div class="hidden" id="toggleContent282999-2" data-s-toggle data-s-toggle-animation="true"> <div class="p-6 pt-0 redactor md:w-3/4 lg:w-2/3"> <p>Our starting point is always the <strong>user perspective</strong>: what is the user looking for? What are their expectations? Why does someone become a customer (or not!)? What are their experiences and pain points? Asking all those questions ensures that we focus on the full <strong>user journey</strong>.</p> </div> </div> </div> <div class="bg-light"> <h3 class="flex justify-between px-6 py-4 text-2xl cursor-pointer" data-s-toggle-target="toggleContent282999-3"> Shared understanding <span class="js-toggle-collapsed-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-down"></use></svg></span> <span class="js-toggle-expanded-text"><svg class="icon text-site-green" aria-hidden="true"><use xlink:href="https://www.statik.be/icon/site/sprite.e57c6714ca2d681895b7.svg#chevron-up"></use></svg></span> </h3> <div class="hidden" id="toggleContent282999-3" data-s-toggle data-s-toggle-animation="true"> <div class="p-6 pt-0 redactor md:w-3/4 lg:w-2/3"> <p>During the strategic phase, <strong>we collaborate intensively through focussed touch points and workshops</strong>. These are consensus-builders, creating a common understanding of the situation and the solution we’re working towards. It also diminishes the chances of a bad design or ineffective product.</p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="implementation">Implementation</h2> <div class="redactor"> <p dir="ltr">Implementation is where you start seeing the change happen. We begin designing the user experience, the technical implementation, and developing all the content. Input from the audit phase starts to grow hands and feet, so to speak.</p> <p>What’s a big deal for Statik at this stage? <strong>Usability</strong>. If it’s not user-friendly, it’s not worth doing. And your mobile devices are part of that story from day one. <a href="https://www.statik.be/blog/what-is-web-accessibility"><strong>Accessibility</strong></a> guidelines are integral to every phase of a project. Following our sector's best practices and <a href="https://www.w3.org/WAI/standards-guidelines/wcag/" target="_blank" rel="noreferrer noopener">The WCAG Guidelines</a> is intentional. Statik is officially recognised by <a href="https://www.anysurfer.be/en/labels/anysurfer-label-for-companies" target="_blank" rel="noreferrer noopener">Anysurfer</a> as an expert in designing and building accessible websites.</p> <p dir="ltr"><strong>Consecutive short sprints</strong> are our go-to for <strong>complex projects</strong> in the implementation phase. That’s the smart path to a flawless finish. We regularly give customer demos to onboard their feedback and fine-tune throughout the process. Plus, it ensures that we can<strong> pivot with change</strong>, focusing on what delivers <strong>immediate value</strong>.<br /></p> <p dir="ltr">But we usually take a <strong>linear</strong> approach for <strong>smaller, more content-centric platforms</strong> (e.g. websites without payment or restricted access functionalities) where short feedback cycles tend to be less crucial. How does that affect you? Well, we make clear agreements about what needs to be built from the start. These agreements are the basis for the entire implementation. But not to worry…we always allow for plenty of wiggle room (i.e. flexibility).<br /></p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--light"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 ml-auto "> <h2 id="measure-and-learn">Measure and learn</h2> <div class="redactor"> <p dir="ltr">The new website, service, or application is live. That’s a major milestone, but it’s just a start. We start by <strong>collecting relevant data</strong>. And that gives us the right insights to progressively improve and scale your solution. The objectives and KPIs we defined in the audit phase serve as targets.<br /><br />How do we measure the KPIs (helpful assessment indicators)? We use <strong>web analytics</strong> tools like Google or <a href="https://www.statik.be/blog/matomo-gdpr-proof-analytics-for-your-business">Matomo Analytics</a>, <strong>visitor analytics and heat mapping</strong> tools like Hotjar, <strong>social media monitoring tools</strong>, and applications that <strong>get the SEO on point.</strong> Solution <strong>A/B-testing</strong> also plays an integral role. There’s no lack of data and insights. But to make sense of it all and follow up with productive, relevant responses, we create <strong>dashboards</strong> using, e.g. <a href="https://www.statik.be/blog/google-data-studio-makes-childs-play-of-analytics">Google Data Studio</a>.<br /></p> </div> </div> </div> <div class="absolute left-0 hidden -translate-x-1/2 md:block -top-20 shape" data-s-parallax="true" data-s-parallax-background="false" data-s-parallax-orientation="up" data-s-parallax-scale="1.3" data-s-parallax-breackpoint="820" data-s-parallax-overflow="false"> <img src="/img/site/overview-ornament-tl.svg" alt="" class="h-auto md:w-[300px] lg:w-[400px] xl:w-[500px]"/> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="continuous-improvement">Continuous improvement</h2> <div class="redactor"> <p dir="ltr">Successful businesses and organisations are always tinkering and innovating to improve their digital applications. And the returns on that approach are bigger and timelier than a massive overhaul of your website or developing a fancy new application every couple of years.</p> <p dir="ltr">It’s also significantly more sustainable. We keep achieving your targets by constantly monitoring and assessing <strong>the data and insights we collect</strong>. <strong>Enter the small-scale audit–measure–implement cycle.</strong></p> <p dir="ltr">But eventually, you can bet that <strong>new, bigger challenges</strong> will rear their heads. Or maybe your objectives will need to be tweaked. And that’s the perfect time to jump-start a more advanced audit process to create an even better website or application.<br /></p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="py-12 px-8 bg-site-light-blue dark:bg-site-blue"> <div class="mx-auto text-center md:w-2/3"> <div class="redactor cta "> <h2 dir="ltr">Ready to dive into a web project with us?</h2> <p>We’d love to give you a closer look at how we work, i.e. what we could do for your project. Stop by. 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