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wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrations/"><span class="wp-block-navigation-item__label">Intégrations</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/services/"><span class="wp-block-navigation-item__label">Services professionnels et services clientèle</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-security/"><span class="wp-block-navigation-item__label">Vie privée et sécurité</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://changelog.piwik.pro/"><span class="wp-block-navigation-item__label">[EN] Changelog</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" 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wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics pour le web et le mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics pour les équipes produits digitaux</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/activation-des-donnees/"><span class="wp-block-navigation-item__label">Activation des données</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Respect de la vie privée</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Les analyses pour le commerce électronique</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Suivi côté et balisage côté serveur</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Passage de</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-google-analytics/" aria-current="page"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-at-internet/"><span class="wp-block-navigation-item__label">AT Internet</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pricing/"><span class="wp-block-navigation-item__label">Tarification</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Sous-menu Contact" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medias/"><span class="wp-block-navigation-item__label">Médias</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Obtenez une démo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">FR</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/switch-from-google-analytics/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/wechsel-google-analytics-piwik-pro/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/stap-over-van-google-analytics/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.fr/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="passez-de-google-analytics-a-piwik-pro">Passez de Google Analytics à Piwik PRO</h1> <p class="has-text-align-center has-large-font-size">Pariez sur une plateforme moderne offrant une migration sans effort, des analyses avancées, des intégrations de produits faciles et de multiples options de résidence de données.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--2"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Utilisez le plan Core gratuit</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#request-a-demo">Obtenez une démo</a></div> </div> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-ce-qui-fait-de-piwik-pro-un-meilleur-choix-que-google-analytics-4">Ce qui fait de Piwik PRO un meilleur choix que Google Analytics 4</h2> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_manager.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="transition-en-douceur">Transition en douceur</h4> <p class="has-small-font-size">Commencez à analyser les données en moins d’une heure. Mettez en place notre plateforme à l’aide d’une seule balise de suivi. Ensuite, migrez votre configuration d’analyse en suivant la même logique ou une logique similaire à celle d’outils tels que Universal Analytics.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="analyses-avancees-faciles-a-comprendre">Analyses avancées faciles à comprendre</h4> <p class="has-small-font-size">Passez à une plateforme moderne qui gère facilement les sessions et les événements. Utilisez tous les événements de vos rapports avancés, tels que les entonnoirs et les flux d’utilisateurs. En même temps, profitez de l’agrégation au niveau de la session et des dimensions que vous connaissez grâce aux analyses classiques basées sur les sessions.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/location.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="conformite-en-matiere-de-confidentialite-favorisee">Conformité en matière de confidentialité favorisée</h4> <p class="has-small-font-size">Collectez des données dans le plein respect des lois sur la protection de la vie privée, y compris le RGPD, le CCPA et les directives de la CNIL. Facilitez la conformité à l’aide d’un gestionnaire de consentement intégré et de paramètres de confidentialité simples, accessibles à partir de l’interface utilisateur du produit.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_journey.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="donnees-plus-fiables">Données plus fiables</h4> <p class="has-small-font-size">Augmentez la collecte de données de 70% sans violer la vie privée des utilisateurs. Utilisez un logiciel qui peut fonctionner sans consentement (selon les autorités européennes de protection des données). Collectez des données au niveau de la session dans des profils anonymes : une fonctionnalité que votre DPD peut facilement évaluer en termes de conformité. <samp rel="tooltip" class="cc-tooltip__trigger" title="Basé sur les expériences des clients Piwik PRO."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/no_data_limits.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="suite-de-produits-bien-integree">Suite de produits bien intégrée</h4> <p class="has-small-font-size">Obtenez une pile de produits avancée et étroitement intégrée, comprenant une plateforme de données client*. Recueillez, combinez et activez des profils dans notre Tag Manager ou envoyez-les à des tiers pour les personnaliser. <samp rel="tooltip" class="cc-tooltip__trigger" title="La plateforme des données client est disponible dans le plan Piwik PRO Enterprise."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_facing_roles.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="plusieurs-options-d-hebergement">Plusieurs options d’hébergement</h4> <p class="has-small-font-size">Stockez les données sur des serveurs cloud sécurisés au sein de l’UE. Passez au plan Enterprise et choisissez entre un hébergement sur site (dans votre abonnement cloud), cinq emplacements de cloud public et plus de 60 emplacements de cloud privé, y compris des serveurs appartenant à l’UE en France et en Suède.</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="pp-image-comparison__container"><div class="pp-image-comparison__clipping-handler"></div><div class="pp-image-comparison__images"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1874" height="1284" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1.png" alt="" class="wp-image-55215" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1.png 1874w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1-300x206.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1-1024x702.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1-768x526.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-1-1536x1052.png 1536w" sizes="(max-width: 1874px) 100vw, 1874px" /></figure> <figure class="wp-block-image size-full"><img decoding="async" width="3740" height="2568" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2.png" alt="" class="wp-image-55216" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2.png 3740w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2-300x206.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2-1024x703.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2-768x527.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2-1536x1055.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/passage-de-google-analytics-2-2048x1406.png 2048w" sizes="(max-width: 3740px) 100vw, 3740px" /><figcaption class="wp-element-caption"><em>Universal Analytics vs Piwik PRO</em><div class="turbobox td_center mb18" style="margin-top: 0px; margin-right: -0.938rem; margin-left: -0.938rem; padding: 0px; border: 0px; font-size: 0px; -webkit-font-smoothing: antialiased; vertical-align: baseline; box-sizing: border-box; position: relative; z-index: 50; display: flex; flex-flow: wrap; justify-content: center; text-align: center; align-items: flex-start; color: rgb(19, 23, 26); font-family: inter; letter-spacing: -0.4px; white-space-collapse: collapse; margin-bottom: 4.5rem !important;"><div class="tx-10 tx-mob-12" style="margin: 0px; padding: 0px 0.938rem; border: 0px; font-size: 1rem; -webkit-font-smoothing: antialiased; vertical-align: top; box-sizing: border-box; line-height: 1.5; position: relative; display: inline-block; width: 894.984px; text-align: left;"><div class="content textcenter font-size-small" style="margin: 0px auto; padding: 0px; border: 0px; -webkit-font-smoothing: antialiased; vertical-align: baseline; box-sizing: border-box; text-align: center; zoom: 1; transform: scale(1); position: relative; z-index: 50;"><div><em style="margin: 0px; padding: 0px; border: 0px; -webkit-font-smoothing: antialiased; font-weight: inherit; vertical-align: baseline; box-sizing: border-box; outline: 0px; font-family: inherit;"></em></div></div><div class="content textcenter font-size-large" style="margin: 0px auto; padding: 0px; border: 0px; -webkit-font-smoothing: antialiased; vertical-align: baseline; box-sizing: border-box; text-align: center; zoom: 1; transform: scale(1); position: relative; z-index: 50;"></div></div></div></figcaption></figure> </div></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-points-saillants-de-notre-produit">Points saillants de notre produit</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integration-facile">Intégration facile</h4> <p class="has-small-font-size">Utilisez les données analytiques dans des contextes plus variés, dont la visualisation de données, les tests AB, le marketing par mail, l’automatisation du marketing et d’autres outils de votre pile technologique.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/fast_reporting.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="connexion-securisee-avec-l-ecosysteme-google">Connexion sécurisée avec l’écosystème Google</h4> <p class="has-small-font-size">Réalisez des intégrations de différentes parties de l’écosystème Google, telles que Tag Manager, Ads, Sheets et Search Console en toute sécurité. Bénéficiez d’une intégration illimitée avec Looker Data Studio.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_web_mobile.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="retention-des-donnees-prolongee">Rétention des données prolongée</h4> <p class="has-small-font-size">Prolongez la durée de rétention des données essentielles : 14 mois dans le plan Core gratuit ou 25 mois (ou plus) dans le plan Enterprise.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/google-ads.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="acces-aux-donnees-brutes-et-non-echantillonnees">Accès aux données brutes et non échantillonnées</h4> <p class="has-small-font-size">Effectuez vos analyses à partir d’un ensemble complet de données sur vos visiteurs, et non pas un simple échantillon. Grâce aux intégrations avec les outils de BI et à l’accès aux données brutes, vous gagnez en liberté dans l’utilisation et la présentation de vos données analytiques.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/easy_use.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="assistance-personnalisee-dediee-aux-clients-du-plan-enterprise">Assistance personnalisée dédiée aux clients du plan Enterprise</h4> <p class="has-small-font-size">Faites-vous accompagner par un responsable de compte et une équipe technique dédiés : intégration personnalisée, mise en œuvre du produit, formation et services professionnels supplémentaires pour les modules complémentaires personnalisés.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="un-plan-gratuit-genereux-et-un-plan-payant-solide">Un plan gratuit généreux et un plan payant solide</h4> <p class="has-small-font-size">Choisissez entre un plan Core gratuit et un plan Enterprise payant, ce dernier vous offrant une assistance client haut de gamme, une flexibilité d’hébergement, un niveau de service et plus de possibilités d’utilisation de vos données.</p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="jouissez-des-avantages-assures-par-piwik-pro-tout-en-gardant-les-fonctionnalites-importantes">Jouissez des avantages assurés par Piwik PRO tout en gardant les fonctionnalités importantes</h2> <p class="has-text-align-center has-large-font-size">Piwik PRO offre des rapports modernes et des fonctionnalités clés d’Universal Analytics, telles que le suivi des événements, les rapports de commerce électronique, les rapports en temps réel, les mesures de session et les dimensions personnalisées tout en assurant de nombreux avantages supplémentaires.</p> </div> <figure class="wp-block-table is-style-left-column-highlighted"><table class="has-fixed-layout"><thead><tr><th></th><th class="has-text-align-center" data-align="center"><strong>Piwik PRO</strong><br><strong>(plan Core gratuit et plan Enterprise)</strong></th><th class="has-text-align-center" data-align="center"><strong>Universal Analytics</strong><br><strong>(freemium et 360)</strong></th><th class="has-text-align-center" data-align="center"><strong>Google Analytics 4</strong><br><strong>(freemium et 360)</strong></th></tr></thead><tbody><tr><td>Modèle de données</td><td class="has-text-align-center" data-align="center">Modèle basé sur les sessions et les événements</td><td class="has-text-align-center" data-align="center">Modèle basé sur les sessions, prend en charge certains cas d’utilisation basés sur les événements <samp rel="tooltip" class="cc-tooltip__trigger" title="GA360 est basé sur les sessions et les événements"><img decoding="async" style="width: 18px;" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center">Modèle basé sur les événements, prend en charge certains cas d’utilisation basés sur les sessions</td></tr><tr><td>Facilité d’utilisation</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px;" class="pp-icon"></td></tr><tr><td>Conformité au RGPD</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Recommandé par la CNIL</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Hébergement de données dans l’UE</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Rapports d’entonnoir avancés</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"> <samp rel="tooltip" class="cc-tooltip__trigger" title="pages vues et tous typesd'événements"><samp rel="tooltip" class="cc-tooltip__trigger" title="par intégration BigQuery"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="uniquement les pages vues, événements n'étant disponibles que dans GA360"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="pages vues & tous types d'événements"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td></tr><tr><td>Rapports de flux utilisateur avancés</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Intégration complète à : Google Ads, Search Console, Looker Studio, Google Tag Manager, Google Sheets</td><td class="has-text-align-center" data-align="center"> <img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="connexion à Google Ads limitée"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"> <img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="limites de quotas sévères pour Looker Studio dans le plan freemium"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td></tr><tr><td>Accès aux données brutes</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="interface utilisateur, API dans le plan Core Exportations planifiées vers BigQuery, AWS S3, Azure Blob ; CSV, l'API dans le plan Enterprise"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"> <samp rel="tooltip" class="cc-tooltip__trigger" title="par intégration BigQuery"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td></tr><tr><td>Intégrations aux outils de BI</td><td class="has-text-align-center" data-align="center"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="limité aux données agrégées dans le plan freemium"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Données non échantillonnées par défaut</td><td class="has-text-align-center" data-align="center"> <img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="possibilité d'activer l'échantillonnage de données pour les sites Web à fort trafic"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Intégration du gestionnaire de consentement</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Intégration du gestionnaire de balises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="la portée de la propriété (site et application) est la même pour Analytics et Tag Manage"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="modèles d'étiquettes GTM pour GA uniquement, pas de relation un-à-un entre un conteneur GTM et une propriété GA"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg" style="width: 18px;" class="pp-icon"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/star.svg" style="width: 18px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="modèles d'étiquettes GTM pour GA uniquement, pas de relation un-à-un entre un conteneur GTM et une propriété GA"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td></tr><tr><td>Intégration native avec la plateforme de données client</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"><samp rel="tooltip" class="cc-tooltip__trigger" title="dans le plan Enterprise"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px;" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/red/x.svg" style="width: 32px;" class="pp-icon"></td></tr><tr><td>Gestionnaire de compte dédié et support dans les plans payants</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/green/check.svg" style="width: 32px;" class="pp-icon"></td></tr></tbody></table></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-large-font-size">Plongez-vous dans la lecture des comparaisons détaillées entre Piwik PRO et <a href="https://piwik.pro/piwik-pro-vs-google-analytics-vs-ga360/" target="_blank" rel="noreferrer noopener"><strong>Universal Analytics, Google Analytics 4</strong></a> et <a href="https://piwik.pro/piwik-pro-vs-matomo-comparison/" target="_blank" rel="noreferrer noopener"><strong>Matomo</strong></a>.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="decouvrez-les-opinions-de-nos-clients">Découvrez les opinions de nos clients</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column has-pink-20-background-color has-background is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/threepalmsmdia.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <p>“La raison principale pour laquelle nous sommes passés à Piwik PRO était d’avoir quelqu’un qui gère tout pour nous, de ne plus devoir se prendre la tête avec l’open source. Deuxième élément important, mise à part l’assistance technique, c’était de retrouver la paix de l’esprit en sachant que nous sommes entre bonnes mains. En effet, chaque fois qu’il y avait quelque chose dont nous n’étions pas sûrs, nous contactions l’équipe Piwik PRO qui ne manquait jamais à revenir vers nous rapidement.”</p> <div class="wp-block-group has-link-color wp-elements-b044badef519d57e7a22b73e00291683 is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <p><a href="https://piwik.pro/success-stories/three-palms-media/" target="_blank" rel="noreferrer noopener"><strong>Ingo Haupt</strong></a></p> <p class="has-small-font-size"><a href="https://piwik.pro/success-stories/three-palms-media/" target="_blank" rel="noreferrer noopener">PDG de Three Palms Media</a></p> </div> </div> </div> <div class="wp-block-column has-violet-20-background-color has-background is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/government-of-the-netherlands-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <p>“Piwik PRO nous a été recommandé par une autre société comme une solution durable qui offre la possibilité de suivre les parcours détaillés des utilisateurs. Dans le passé, lorsque nous utilisions la version gratuite de Google Analytics, nous ne pouvions pas suivre les données détaillées au niveau de l’utilisateur, uniquement au niveau du domaine. Sans Piwik PRO, le niveau d’amélioration que nous avons atteint serait hors de notre portée.”<a class="color_black" style="cursor: pointer; margin: 0px; padding: 0px; border: none; -webkit-font-smoothing: antialiased; vertical-align: baseline; box-sizing: border-box; box-shadow: none; font-family: inter; line-height: inherit; letter-spacing: -0.4px; white-space-collapse: collapse; color: rgb(0, 0, 0) !important;" href="https://piwik.pro/success-stories/inplay-matrix/" target="_blank" rel="noopener"></a><a href="https://piwik.pro/success-stories/inplay-matrix/" target="_blank" rel="noreferrer noopener"></a></p> <div class="wp-block-group has-link-color wp-elements-4e5e68778f0f20efb5b22daa43c70dd2 is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <p><a href="https://piwik.pro/success-stories/inplay-matrix/" target="_blank" rel="noreferrer noopener"><strong>Lucky Ng</strong></a></p> <p class="has-small-font-size"><a href="https://piwik.pro/success-stories/inplay-matrix/" target="_blank" rel="noreferrer noopener">Analyste produit chez Inplay Matrix</a></p> </div> </div> </div> <div class="wp-block-column has-grey-20-background-color has-background is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/dkms.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained"> <p>“Nous avons eu une première impression positive qui nous a convaincu d’utiliser Piwik PRO. Après quelques séances de démo, nous avons déjà bien maîtrisé la plateforme. Celle-ci nous paraissait semblable à Google Analytics. A force d’analyser ses fonctionnalités de plus près, nous avons trouvé tout ce que nous recherchions. Nous savions que nous pourrions introduire Piwik PRO dans toutes nos entités sans problèmes.”</p> <div class="wp-block-group has-link-color wp-elements-5e76540950dfa1a19e9c8169391cc9d0 is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <p><a href="https://piwik.pro/success-stories/dkms/" target="_blank" rel="noreferrer noopener"><strong>Kay Beutling</strong></a></p> <p class="has-small-font-size"><a href="https://piwik.pro/success-stories/dkms/" target="_blank" rel="noreferrer noopener">Chef de projet numérique chez DKMS</a></p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-36 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/wurth.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/european-comission.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/credit-agricole-alt.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/skoda.svg" alt="" style="width:auto;height:64px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/hdi.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/greiner.svg" alt="" style="width:auto;height:64px"/></figure> </div> </div> </div> <div id="request-a-demo" class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-shadow-box has-white-background-color has-background has-link-color wp-elements-c9b30a0890c08ac7d1274914525491af is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-text-align-center" id="obtenez-une-demo">Obtenez une démo</h3> <p class="has-text-align-center">Nous reviendrons vers vous dans les 48 heures</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <script>hbspt.forms.create({"css":"","formId":"85aebf67-e1a7-4d65-a17c-d5fb15eb6212","portalId":"2905967"});</script> <p class="has-small-font-size">Ces informations seront utilisées uniquement pour vous contacter. Pour plus de détails, voir notre <a href="/privacy-policy/">politique de confidentialité</a>.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/core-plan/"> <div class="wp-block-group has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-451321b941ef28ec98d06e62040d9dea is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <p>Le plan Piwik PRO Core gratuit, ça vous tente ? Créez votre compte gratuit dès maintenant >>></p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="faq">FAQ</h2> <div class="pp-collapse--wrapper pp-collapse--classic"> <div id="combien-de-temps-faut-il-pr-voir-pour-le-passage-de-google-analytics-piwik-pro-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Combien de temps faut-il prévoir pour le passage de Google Analytics à Piwik PRO ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Les similitudes entre les interfaces utilisateur de Google Analytics et de Piwik PRO, la compatibilité de la couche de données, l’assistance dédiée (Enterprise) et les supports d’intégration détaillés (Core) rendent cette transition la plus simple possible. Dans le plan Core, la migration de votre configuration d’analyse se fait en une heure, environ. Avec le plan Enterprise vous aurez l’accès aux services supplémentaires liés à la mise en œuvre et à la formation. Dans la plupart des cas, l’intégration prend environ quatre semaines, en fonction de la complexité de votre suivi.</p> </div></div></div> <div id="comment-vais-je-r-aliser-la-configuration-dans-piwik-pro-pour-suivre-mon-site-web-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Comment vais-je réaliser la configuration dans Piwik PRO pour suivre mon site Web ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Dans le plan Enterprise, c’est notre équipe technique qui sera responsable de mettre en place une instance Piwik PRO opérationnelle et prête à collecter des données sur vos utilisateurs. En cas de questions, vous pouvez également contacter votre responsable de compte dédié ainsi que consulter les articles détaillés disponibles dans notre <a href="https://help.piwik.pro/" target="_blank" rel="noreferrer noopener">centre d’aide</a> Les utilisateurs du forfait Piwik PRO Core sont, par contre, invités à consulter la documentation détaillée du centre d’aide ou notre <a href="https://community.piwik.pro/" target="_blank" rel="noreferrer noopener">forum communautaire</a>.</p> </div></div></div> <div id="quelles-sont-les-limites-d-acc-s-mensuelles-de-google-analytics-de-google-analytics-360-et-de-piwik-pro-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Quelles sont les limites d’accès mensuelles de Google Analytics, de Google Analytics 360 et de Piwik PRO ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Google Analytics gratuit a une limite d’accès mensuelle de 10 millions pendant que Google Analytics 4 et 4 360 ne prévoient aucunes limites. Avec Piwik PRO Core, le seuil s’établit à 500 mille, une limite suffisante pour subvenir aux besoins de 99,38 % de notre clientèle. Dans Google Analytics 360 et Piwik PRO Enterprise, cette limite dépasse 1 milliard. Google Analytics 4 active l’échantillonnage des données après 100 millions de clics, tandis que Google Analytics 4 360 le fait après 1 milliard de clics. Avec Piwik PRO, le choix est à vous : soit vous travaillez uniquement sur vos données, soit vous activez l’échantillonnage pour améliorer la vitesse des rapports sur des sites Web à fort trafic.</p> </div></div></div> <div id="quelles-sont-les-diff-rences-entre-les-niveaux-de-tarification-chez-google-analytics-et-piwik-pro-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Quelles sont les différences entre les niveaux de tarification chez Google Analytics et Piwik PRO ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Avec Google Analytics, vous pouvez profiter d’une version gratuite du produit ou passer à Google Analytics 360 pour un prix qui, dans la plupart des cas, ne commence qu’à 150 000 de dollars. Piwik PRO vous propose le plan Core gratuit et des niveaux de tarification plus flexibles, assurant ainsi un meilleur rapport qualité-prix. Pour obtenir une proposition de prix, veuillez visiter notre <a href="/pricing/" target="_blank" rel="noreferrer noopener">page de tarification</a>.</p> </div></div></div> <div id="dans-quelle-mesure-piwik-pro-collecte-et-traite-les-donn-es-diff-remment-par-rapport-google-analytics-pourquoi-cette-approche-nous-permet-elle-de-mieux-nous-conformer-aux-r-glementations-sur-les-donn-es-telles-que-le-rgpd-et-le-ccpa-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Dans quelle mesure Piwik PRO collecte et traite les données différemment par rapport à Google Analytics ? Pourquoi cette approche nous permet-elle de mieux nous conformer aux réglementations sur les données, telles que le RGPD et le CCPA ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Google Analytics héberge vos données sur différents serveurs et les utilise pour améliorer d’autres produits tels que Google Ads. Avec Piwik PRO, vous stockez vos données dans un centre de données de votre choix ou sur votre propre abonnement cloud auprès de l’un de nos fournisseurs cloud certifiés. A vous de choisir quand, comment et avant tout SI vous partagez des données. Le plan Core est actuellement limité à l’hébergement cloud en Allemagne. Le plan Enterprise propose un hébergement cloud et un cloud privé, avec plus de 60 sites d’hébergement dans le monde entier, y compris dans l’UE. Vous pouvez choisir un cloud privé (base de données dédiée) qui partage les ressources du serveur entre les clients, mais garde les données analytiques séparées, offrant une couche de sécurité supplémentaire par rapport au cloud public. Une autre option est un cloud privé (un équipement dédié) qui conserve toutes les ressources du serveur et les données analytiques séparées, ce qui en fait une solution dédiée pour chaque client. Alternativement, vous pouvez également choisir l’option d’hébergement sur site et stocker les données dans votre propre abonnement cloud chez l’un de nos fournisseurs certifiés. Avec Piwik PRO vous jouissez également d’une conformité au RGPD et au CCPA, assurée par des gestionnaires de consentement et de demandes de données dédiés. Pour en savoir plus, consultez notre article : <a href="https://piwik.pro/blog/is-google-analytics-gdpr-compliant/" target="_blank" rel="noreferrer noopener">Google Analytics est-il conforme au RGPD?</a></p> </div></div></div> <div id="comment-piwik-pro-suit-il-les-statistiques-du-site-web-sans-collecter-des-donn-es-personnelles-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Comment Piwik PRO suit-il les statistiques du site Web sans collecter des données personnelles ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Piwik PRO propose trois méthodes de collecte de données non personnelles :</p> <ol class="wp-block-list"> <li>Le suivi anonyme avec des cookies et des données de session qui collecte des statistiques de session sans utiliser aucun identifiant d’utilisateurs. Cette méthode peut être utilisée comme alternative au suivi opt-in, lorsqu’un visiteur ignore ou refuse votre demande de consentement.</li> <li>Le suivi anonyme sans cookies, mais avec des données de sessions, qui collecte des statistiques de session à l’aide d’un dérivé de l’empreinte digitale, mais sans identifier les utilisateurs. Cette méthode peut être également utilisée comme alternative au suivi opt-in, lorsqu’un visiteur ignore ou refuse votre demande de consentement.</li> <li>Le suivi anonyme sans cookies, ni données de sessions, qui collecte des statistiques d’événement sans utiliser aucun identifiant utilisateur ou visiteur.</li> </ol> <p>Les trois méthodes sont facultatives et constituent une excellente alternative au suivi standard opt-in (activé uniquement une fois le consentement accordé).</p> </div></div></div> <div id="comment-piwik-pro-vous-permet-de-recueillir-les-donn-es-partir-des-pages-marketing-des-applications-et-des-zones-de-post-connexion-pour-recr-er-le-parcours-client-complet-" class="pp-collapse"><div class="pp-collapse-trigger"><div><p><strong>Comment Piwik PRO vous permet de recueillir les données à partir des pages marketing, des applications et des zones de post-connexion pour recréer le parcours client complet ?</strong></p></div></div><div class="pp-collapse-panel"><div class="pp-collapse-panel-wrapper"> <p>Piwik PRO vous munit d’un contrôle total de vos données ainsi que de tous les outils nécessaires pour assurer leur <a href="/privacy-security/" target="_blank" rel="noreferrer noopener">confidentialité et sécurité</a>. Par conséquent, vous êtes en mesure de collecter, en toute sécurité, des identifiants utilisateur uniques (par exemple, des adresses mail) ainsi que des données sensibles à partir des zones de post-connexion de vos sites Web et applications (des plateformes de soins de santé en ligne, des pages transactionnelles, etc.). Cela vous permet de reconnaître les visiteurs à travers les sessions et les points de contact pour recréer leurs parcours complets. Pour en savoir plus, cliquez <a href="https://piwik.pro/blog/onboarding-personal-data-pii-analytics-platform/" target="_blank" rel="noreferrer noopener">ici</a>.</p> </div></div></div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produit" style="text-transform:uppercase">PRODUIT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - Product"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" 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wp-block-navigation-is-layout-flex" aria-label="Footer - Solutions"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics pour le web et le mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics pour les équipes produits digitaux</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" 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