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class="wp-block-navigation-item__label">RGPD Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">En savoir plus</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/integrations/"><span class="wp-block-navigation-item__label">Intégrations</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/services/"><span class="wp-block-navigation-item__label">Services professionnels et services clientèle</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-security/"><span class="wp-block-navigation-item__label">Vie privée et sécurité</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a 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height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-for-web-mobile/"><span class="wp-block-navigation-item__label">Analytics pour le web et le mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics pour les équipes produits digitaux</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/activation-des-donnees/"><span class="wp-block-navigation-item__label">Activation des données</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/privacy-compliance/"><span class="wp-block-navigation-item__label">Respect de la vie privée</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Les analyses pour le commerce électronique</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Suivi côté et balisage côté serveur</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Passage de</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-google-analytics/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-at-internet/"><span class="wp-block-navigation-item__label">AT Internet</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/passage-de-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/pricing/"><span class="wp-block-navigation-item__label">Tarification</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Sous-menu Contact" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medias/"><span class="wp-block-navigation-item__label">Médias</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Obtenez une démo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">FR</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro/web-analytics/"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/web-analytics/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/web-analytics/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.fr/wp-content/plugins/pp-block-icon/build/images/white/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_white.svg" alt="ico_burger_white" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Product"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull has-overflow-hidden has-position-relative has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-622595cd2170b45790429d7b5eb33f20 is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:170px;padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull background_image background_image--header background_image--blob background_image--index-0 is-vertical is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"></div> <div class="wp-block-group has-zindex-over-blob is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-left" id="donnees-analytiques-fiables-a-grande-echelle">Données analytiques fiables à grande échelle</h1> <p class="has-text-align-left has-large-font-size">Suivez et comprenez le parcours complet du client grâce à des données complètes et précises. Adaptez la collecte des données à vos besoins et agissez sur les données grâce à des rapports, des tableaux de bord et des intégrations personnalisables.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-grey-30-border-color is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-grey-30-color has-text-color has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Ce module est dans le forfait gratuit Piwik PRO Core</p> </div> </div> <div class="wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-analytics-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Obtenez une démo personnalisée</a></div> <div class="wp-block-button is-style-light-gray" id="product-analytics-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Utilisez le plan Core gratuit</a></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="798" height="596" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-1.png" alt="" class="wp-image-55115" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-1.png 798w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-1-300x224.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-1-768x574.png 768w" sizes="(max-width: 798px) 100vw, 798px" /></figure> </div> </div> <div class="wp-block-group has-border-color has-transparent-dark-blue-border-color has-transparent-black-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/doc_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="ensembles-de-donnees-complets">Ensembles de données complets</h4> <p class="has-small-font-size">Configurez la collecte de données selon vos exigences en matière de confidentialité et de sécurité. Pas d’échantillonnage. Performance fiable dans les pics de trafic.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integrations-api-donnees-brutes">Intégrations, API, données brutes</h4> <p class="has-small-font-size">Mieux exploitez vos données avec tout un éventail de possibilités, y compris des plateformes publicitaires et des outils de BI, l’API et l’accès aux données brutes. Restez en contrôle de la confidentialité et de la sécurité de vos données.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/check.circle.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="construisez-une-stack-analytics-puissante">Construisez une stack analytics puissante</h4> <p class="has-small-font-size">Utilisez les autres modules Piwik PRO, notamment Tag Manager, Plateforme de données clients et Consent Manager, pour tirer le meilleur parti des fonctionnalités Analytics et de votre stack.</p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="analyse-et-rapports">Analyse et rapports</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="en-savoir-plus-sur-vos-clients">En savoir plus sur vos clients</h4> <p class="has-small-font-size">Voyez ce que font les utilisateurs sur votre site web, dans votre application et dans les zones post-connexion sécurisées. Obtenez un aperçu de leurs actions et de leurs caractéristiques grâce aux rapports d’audience, d’acquisition et de comportement.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/dashboards.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="des-tableaux-de-bord-souples-et-efficaces">Des tableaux de bord souples et efficaces</h4> <p class="has-small-font-size">Personnalisez vos tableaux de bord en quelques clics. Ajoutez, supprimez et modifiez des éléments d’analyse et laissez vos données raconter leur histoire sans aucun outil de visualisation supplémentaire.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/comparison.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="donnees-precises-et-a-jour">Données précises et à jour</h4> <p class="has-small-font-size">Grâce à notre nouveau tracker puissant vous profiterez de rapports sans retard ni problème de traitement, même lorsque vous analysez de grands ensembles de données ou que vous rencontrez des pics de trafic soudains.</p> </div> </div> </div> <div class="wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow" style="border-bottom-color:var(--wp--preset--color--color-2);border-bottom-width:1px"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="pp-tabs--container pp-tabs--dashboard"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="dashboards" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong>Dashboards</strong></p></div></div><div data-anchor="explorateur" class="pp-tabs--tab"><div><p><strong><strong>Explorateur</strong></strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <figure class="wp-block-image alignfull size-full"><img decoding="async" width="2880" height="2048" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2.png" alt="" class="wp-image-55116" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2.png 2880w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2-300x213.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2-1024x728.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2-768x546.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2-1536x1092.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-2-2048x1456.png 2048w" sizes="(max-width: 2880px) 100vw, 2880px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <figure class="wp-block-image alignfull size-full"><img decoding="async" width="2880" height="2048" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3.png" alt="" class="wp-image-55117" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3.png 2880w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3-300x213.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3-1024x728.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3-768x546.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3-1536x1092.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-3-2048x1456.png 2048w" sizes="(max-width: 2880px) 100vw, 2880px" /></figure> </div> </div> </div></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="analyse-du-parcours-du-client">Analyse du parcours du client</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_journey.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="optimisation-du-parcours-client">Optimisation du parcours client</h4> <p class="has-small-font-size">Découvrez des parcours d’utilisateurs inattendus et utilisez ces connaissances pour repérer et éliminer les points faibles du parcours du client.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/user_flow.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="flux-d-utilisateurs">Flux d’utilisateurs</h4> <p class="has-small-font-size">Voir les étapes que les utilisateurs franchissent pour atteindre leurs objectifs. Analysez leur comportement à partir de la première ou de la dernière interaction, ou observez leur cheminement à travers des pages spécifiques.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/funnel.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="entonnoirs-de-conversion">Entonnoirs de conversion</h4> <p class="has-small-font-size">Construisez des entonnoirs en utilisant différents types d’interactions avec les utilisateurs – pages vues, événements personnalisés, téléchargements et autres événements disponibles dans Piwik PRO.</p> </div> </div> </div> <div class="wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow" style="border-bottom-color:var(--wp--preset--color--color-2);border-bottom-width:1px"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="pp-tabs--container pp-tabs--dashboard"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="parcours-utilisateur" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong><strong>Parcours utilisateur</strong></strong></p></div></div><div data-anchor="funnels" class="pp-tabs--tab"><div><p><strong><strong>Funnels</strong></strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <figure class="wp-block-image alignfull size-full"><img loading="lazy" decoding="async" width="2880" height="2048" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4.png" alt="" class="wp-image-55118" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4.png 2880w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4-300x213.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4-1024x728.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4-768x546.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4-1536x1092.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-4-2048x1456.png 2048w" sizes="auto, (max-width: 2880px) 100vw, 2880px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16)"> <figure class="wp-block-image alignfull size-full"><img loading="lazy" decoding="async" width="2880" height="2048" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5.png" alt="" class="wp-image-55120" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5.png 2880w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5-300x213.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5-1024x728.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5-768x546.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5-1536x1092.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-5-2048x1456.png 2048w" sizes="auto, (max-width: 2880px) 100vw, 2880px" /></figure> </div> </div> </div></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="ensemble-complet-de-donnees">Ensemble complet de données</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/anonymous_tracking.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="anonymisation-des-donnees">Anonymisation des données</h4> <p class="has-small-font-size">Respecter les préférences des visiteurs en matière de confidentialité tout en ayant accès à des données précieuses sur l’attribution, la performance des pages et le comportement des utilisateurs.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_web_mobile.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="options-d-echantillonnage-des-donnees">Options d’échantillonnage des données</h4> <p class="has-small-font-size">Décidez si vous voulez travailler avec un ensemble complet de données ou optimiser l’efficacité de vos rapports avec un échantillonnage de données.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/no_data_limits.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="acces-illimite-aux-donnees-brutes">Accès illimité aux données brutes</h4> <p class="has-small-font-size">Accédez et exportez autant de données que vous le souhaitez, qu’il s’agisse d’un ou de 100 millions d’événements.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="options-de-personnalisation">Options de personnalisation</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customize.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personnalisation-des-rapports">Personnalisation des rapports</h4> <p class="has-small-font-size">Ne restez jamais bloqué avec une configuration par défaut. Modifiez chaque tableau de bord et chaque rapport personnalisé pour répondre aux besoins des différents utilisateurs et équipes.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="editeur-drag-and-drop">Éditeur « drag and drop »</h4> <p class="has-small-font-size">Créez et personnalisez des rapports, des widgets, des tableaux de bord et des segments grâce à une interface visuelle conviviale.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.b_export.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="exportation-de-donnees">Exportation de données</h4> <p class="has-small-font-size">Alimentez les divers éléments de votre pile marketing avec des données analytiques. Exportez-les dans les formats les plus pratiques (notamment JSON, CSV, XML) ou récupérez-les à l’aide de notre API.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-full"><img loading="lazy" decoding="async" width="2880" height="1800" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6.png" alt="" class="wp-image-55121" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6.png 2880w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6-300x188.png 300w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6-1024x640.png 1024w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6-768x480.png 768w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6-1536x960.png 1536w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/web-analytics-6-2048x1280.png 2048w" sizes="auto, (max-width: 2880px) 100vw, 2880px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="integration-des-donnees">Intégration des données</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/magnifier.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="console-de-recherche-google">Console de recherche Google</h4> <p class="has-small-font-size">Enrichissez vos rapports et vos tableaux de bord avec des données précieuses sur les requêtes de recherche Google et les résultats des recherches cliquées.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/audience.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="campagnes-marketing">Campagnes marketing</h4> <p class="has-small-font-size">Suivez en un seul endroit les canaux de médias sociaux que vous avez gagnés, que vous possédez, que vous payez et que vous utilisez. Utilisez l’attribution pour mesurer l’efficacité de vos efforts de marketing.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integrations-personnalisees">Intégrations personnalisées</h4> <p class="has-small-font-size">Intégrer facilement notre produit à toute source de données first-party grâce à des dimensions personnalisées, une fonction d’identification de l’utilisateur, notre API, ou grâce au travail acharné de notre équipe.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/looker.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/powerbi.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/tableau.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/sharepoint.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-sheets.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-big-query.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-search-console.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-ads.svg" alt=""/></figure> </div> </div> </div> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-6adcb3fd97c024e31e0f6b5a94b0f9bc is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:16.66%"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-46 wp-block-group-is-layout-flex"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-44 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/support.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/enterprise.svg" alt=""/></figure> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-45 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/trening.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/consulting.svg" alt=""/></figure> </div> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <h3 class="wp-block-heading" id="services-professionnels-et-service-a-la-clientele">Services professionnels et service à la clientèle</h3> <p>De l’implémentation et l’intégration, en passant par la formation produit, le conseil en analytique et les intégrations personnalisées – nous fournissons une approche personnelle à chaque étape de votre voyage avec Piwik PRO.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a data-type="page" data-id="131" href="/services/">Lire la suite</a></p> </div> </div> </div> </div> <div id="product-analytics-lead-magnet-book" class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-49 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img loading="lazy" decoding="async" width="566" height="800" src="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/cover-4-leading-web-analytics-vendors.png" alt="" class="wp-image-55124" style="width:160px" srcset="https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/cover-4-leading-web-analytics-vendors.png 566w, https://piwikpro.fr/wp-content/uploads/sites/4/2024/08/cover-4-leading-web-analytics-vendors-212x300.png 212w" sizes="auto, (max-width: 566px) 100vw, 566px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="comparaison-gratuite-de-4-fournisseurs-de-services-d-analyse-web">Comparaison gratuite de 4 fournisseurs de services d’analyse web</h3> <p>Comparez 37 différences entre Piwik PRO, Google Analytics 360, Countly et Adobe Analytics, et découvrez quel produit correspond à vos besoins.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-analytics-lead-magnet"><a class="wp-block-button__link wp-element-button" href="https://landing.piwik.pro/web-analytics-vendors-comparison/" target="_blank" rel="noreferrer noopener">Téléchargez</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="testez-le-plan-core-gratuit-ou-demandez-une-demo-personnalisee-du-plan-enterprise-obtenez-des-analyses-avancees-et-toujours-en-plein-respect-de-la-confidentialite">Testez le plan Core gratuit ou demandez une démo personnalisée du plan Enterprise. 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