CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Social influence bias - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy", "wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"0a8d1a23-5956-4e48-b9dc-c879ca361410","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Social_influence_bias","wgTitle":"Social influence bias","wgCurRevisionId":1256732138,"wgRevisionId":1256732138,"wgArticleId":54135531,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["CS1 errors: missing periodical","Articles with short description","Short description matches Wikidata","Use mdy dates from October 2023","Crowd psychology","Cognitive biases","Social influence","Social media"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Social_influence_bias","wgRelevantArticleId":54135531,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[], "wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":10000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q48772587","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false, "wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","mediawiki.page.media","site","mediawiki.page.ready","jquery.makeCollapsible","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ReferenceTooltips","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups", "ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.quicksurveys.init","ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/1200px-Visual_Example%2C_Bandwagon_Effect.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1310"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/800px-Visual_Example%2C_Bandwagon_Effect.jpg"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="874"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/640px-Visual_Example%2C_Bandwagon_Effect.jpg"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="699"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Social influence bias - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Social_influence_bias"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Social_influence_bias&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Social_influence_bias"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Social_influence_bias rootpage-Social_influence_bias skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Social+influence+bias" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Social+influence+bias" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Social+influence+bias" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Social+influence+bias" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Social_media_bias" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Social_media_bias"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Social media bias</span> </div> </a> <ul id="toc-Social_media_bias-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_research_context" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_research_context"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>In research context</span> </div> </a> <ul id="toc-In_research_context-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Relevance" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Relevance"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Relevance</span> </div> </a> <ul id="toc-Relevance-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Experimental_design" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Experimental_design"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Experimental design</span> </div> </a> <ul id="toc-Experimental_design-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Results" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Results"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Results</span> </div> </a> <ul id="toc-Results-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Implications" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Implications"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Implications</span> </div> </a> <ul id="toc-Implications-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Social influence bias</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="This article exist only in this language. Add the article for other languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-0" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">Add languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> <div class="after-portlet after-portlet-lang"><span class="uls-after-portlet-link"></span><span class="wb-langlinks-add wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q48772587#sitelinks-wikipedia" title="Add interlanguage links" class="wbc-editpage">Add links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Social_influence_bias" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Social_influence_bias" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Social_influence_bias"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Social_influence_bias&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Social_influence_bias&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Social_influence_bias"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Social_influence_bias&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Social_influence_bias&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Social_influence_bias" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Social_influence_bias" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Social_influence_bias&oldid=1256732138" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Social_influence_bias&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Social_influence_bias&id=1256732138&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FSocial_influence_bias"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FSocial_influence_bias"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Social_influence_bias&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Social_influence_bias&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q48772587" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Herd behaviours in online social media</div> <p class="mw-empty-elt"> </p><p>The <b>social influence bias</b> is an asymmetric <a href="/wiki/Herd_behavior" title="Herd behavior">herding effect</a> on online social media platforms which makes users overcompensate for negative ratings but amplify positive ones. Driven by the desire to be accepted within a specific group, it surrounds the idea that people alter certain behaviors to be like those of the people within a group.<sup id="cite_ref-:0_1-0" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Therefore, it is a subgroup term for various types of cognitive biases. Some social influence bias types include the <a href="/wiki/Bandwagon_effect" title="Bandwagon effect">bandwagon effect</a>, <a href="/wiki/Authority_bias" title="Authority bias">authority bias</a>, <a href="/wiki/Groupthink" title="Groupthink">groupthinking</a> effect, <a href="/wiki/Social_comparison_bias" title="Social comparison bias">social comparison bias</a>, social media bias and more.<sup id="cite_ref-:0_1-1" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Understanding these biases helps us understand the term overall. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Visual_Example,_Bandwagon_Effect.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/220px-Visual_Example%2C_Bandwagon_Effect.jpg" decoding="async" width="220" height="240" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/330px-Visual_Example%2C_Bandwagon_Effect.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Visual_Example%2C_Bandwagon_Effect.jpg/440px-Visual_Example%2C_Bandwagon_Effect.jpg 2x" data-file-width="1848" data-file-height="2018" /></a><figcaption>The bandwagon effect, a subgroup of social influence bias, means that you are drawn to and are more likely to make a decision in order to conform to a group that is making that same decision.</figcaption></figure> <p>However, the composition of the term "social influence bias" requires critical examination to understand the way that it affects individuals' and groups' lives. The term "influence" has 2 different types of stigma. For one, it surrounds the idea that people show their true inner selves when "under the influence". On the other end, it also proposes the idea that people are not their own selves when "under the influence". These tend to be constructions made by people, which also tend to fit the situation based on their own perspectives. So, even in social terms, it requires both sides to be examined to understand whether we truly are affected by context, or we remain to be and behave in terms of our own selves. The term "influence" doesn't necessarily say that there lies greater strength in our inner self's desires and decisions, nor does it say that external factors have the greater power.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In a similar manner, both social and non-social judgments are to be associated with anxiety, but the same can't necessarily be said in the case of social conformity.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> So, the gray areas within this topic beg the question, "What does social influence bias say about us, and does it affect us all in the same way?" </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Social_media_bias">Social media bias</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=1" title="Edit section: Social media bias"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Media_bias#Social_media" title="Media bias">Media bias § Social media</a></div> <p>Media bias is reflected in search systems in social media. Kulshrestha and her team found through research in 2018 that the top-ranked results returned by these search engines can influence users' perceptions when they conduct searches for events or people, which is particularly reflected in political bias and polarizing topics.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Fueled by confirmation bias, online <a href="/wiki/Echo_chamber_(media)" title="Echo chamber (media)">echo chambers</a> allow users to be steeped within their own ideology. Because social media is tailored to your interests and your selected friends, it is an easy outlet for political echo chambers.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>Social media bias is also reflected in <a href="/wiki/Hostile_media_effect" title="Hostile media effect">hostile media effect</a>. Social media has a place in disseminating news in modern society, where viewers are exposed to other people's comments while reading news articles. In their 2020 study, Gearhart and her team showed that viewers' perceptions of bias increased and perceptions of credibility decreased after seeing comments with which they held different opinions.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="In_research_context">In research context</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=2" title="Edit section: In research context"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In observational data, how social influence affects collected judgment is challenging to fully understand. Positive social influence can accumulate and result in a rating bubble, while negative social influence is neutralized by crowd correction.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> This phenomenon was first described in a paper written by Lev Muchnik,<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Sinan Aral<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> and Sean J. Taylor<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> in 2014,<sup id="cite_ref-aral2013_11-0" class="reference"><a href="#cite_note-aral2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> then the question was revisited by Cicognani et al., whose experiment reinforced Munchnik's and his co-authors' results.<sup id="cite_ref-cicognani2016_12-0" class="reference"><a href="#cite_note-cicognani2016-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Relevance">Relevance</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=3" title="Edit section: Relevance"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Online customer reviews are trusted sources of information in various contexts such as <a href="/wiki/Online_marketplace" title="Online marketplace">online marketplaces</a>, dining, accommodation, movies, or digital products. However, these online ratings are not immune to <a href="/wiki/Herd_behavior" title="Herd behavior">herd behavior</a>, which means that subsequent reviews are not independent from each other. As on many such sites, preceding opinions are visible to a new reviewer, he or she can be heavily influenced by the antecedent evaluations in his or her decision about the certain product, service or online content.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> This form of herding behavior inspired Muchnik, Aral and Taylor to conduct their experiment on influence in social contexts. </p> <div class="mw-heading mw-heading2"><h2 id="Experimental_design">Experimental design</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=4" title="Edit section: Experimental design"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Muchnik, Aral, and Taylor designed a large-scale randomized experiment to measure social influence on user reviews. The experiment was conducted on social news aggregation website like <a href="/wiki/Reddit" title="Reddit">Reddit</a>. The study lasted for 5 months, the authors randomly assigned 101 281 comments to one of the following treatment groups: up-treated (4049), down-treated (1942), or control (the proportions reflect the observed ratio of up-and down-votes. Comments which fell to the first group were given an up-vote upon the creation of the comment, the second group got a down-vote upon creation, the comments in the control group remained untouched. A vote is equivalent to a single rating (+1 or -1). As other users are unable to trace a user’s votes, they were unaware of the experiment. Due to randomization, comments in the control and the treatment group were not different in terms of expected rating. The treated comments were viewed more than 10 million times and rated 308 515 times by successive users.<sup id="cite_ref-aral2013_11-1" class="reference"><a href="#cite_note-aral2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Results">Results</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=5" title="Edit section: Results"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Figure_1._Effect_of_manipulation_on_voting_behaviour.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Figure_1._Effect_of_manipulation_on_voting_behaviour.png/220px-Figure_1._Effect_of_manipulation_on_voting_behaviour.png" decoding="async" width="220" height="87" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Figure_1._Effect_of_manipulation_on_voting_behaviour.png/330px-Figure_1._Effect_of_manipulation_on_voting_behaviour.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Figure_1._Effect_of_manipulation_on_voting_behaviour.png/440px-Figure_1._Effect_of_manipulation_on_voting_behaviour.png 2x" data-file-width="610" data-file-height="242" /></a><figcaption>Effect of manipulation on voting behaviour. A: probabilities to up-vote. B: probabilities to down-vote. C: Mean final scores (number of up-votes minus number of down-votes) of the manipulated and control group comments inferred from Bayesian linear regression, 95% confidence intervals shown.<sup id="cite_ref-aral2013_11-2" class="reference"><a href="#cite_note-aral2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup></figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Figure_2._Mean_final_scores.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/Figure_2._Mean_final_scores.png/220px-Figure_2._Mean_final_scores.png" decoding="async" width="220" height="213" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/Figure_2._Mean_final_scores.png/330px-Figure_2._Mean_final_scores.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/00/Figure_2._Mean_final_scores.png/440px-Figure_2._Mean_final_scores.png 2x" data-file-width="500" data-file-height="484" /></a><figcaption>Mean final scores of positively manipulated and control group comments as the results of Bayesian linear regression (95% confidence interval shown).<sup id="cite_ref-aral2013_11-3" class="reference"><a href="#cite_note-aral2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup></figcaption></figure> <p>The up-vote treatment increased the probability of up-voting by the first viewer by 32% over the control group, while the probability of down-voting did not change compared to the control group, which means that users did not correct the random positive rating. The upward bias remained inplace for the observed 5-month period. The accumulating herding effect increased the comment’s mean rating by 25% compared to the control group comments. Positively manipulated comments did receive higher ratings at all parts of the distribution, which means that they were also more likely to collect extremely high scores.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>The negative manipulation created an asymmetric herd effect: although the probability of subsequent down-votes was increased by the negative treatment, the probability of up-voting also grew for these comments. The community performed a correction which neutralized the negative treatment and resulted non-different final mean ratings from the control group. The authors also compared the final mean scores of comments across the most active topic categories on the website. The observed positive herding effect was present in the "politics," "culture and society," and "business" subreddits, but was not applicable for "economics," "IT," "fun," and "general news".<sup id="cite_ref-aral2013_11-4" class="reference"><a href="#cite_note-aral2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup>- </p> <div class="mw-heading mw-heading2"><h2 id="Implications">Implications</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=6" title="Edit section: Implications"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The skewed nature of online ratings makes review outcomes different to what it would be without the social influence bias. In a 2009 experiment<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> by Hu, Zhang and Pavlou showed that the distribution of reviews of a certain product made by unconnected individuals is approximately <a href="/wiki/Normal_distribution" title="Normal distribution">normal</a>, however, the rating of the same product on <a href="/wiki/Amazon.com" class="mw-redirect" title="Amazon.com">Amazon</a> followed a J-Shaped distribution with twice as much five-star ratings than others. Cicognani, Figini and Magnani came to similar conclusions after their experiment conducted on a tourism services website: positive preceding ratings influenced raters' behavior more than mediocre ones.<sup id="cite_ref-cicognani2016_12-1" class="reference"><a href="#cite_note-cicognani2016-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Positive crowd correction makes community-based opinions upward-biased. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=7" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 30em;"> <ul><li><a href="/wiki/Algorithmic_curation" title="Algorithmic curation">Algorithmic curation</a></li> <li><a href="/wiki/Algorithmic_radicalization" title="Algorithmic radicalization">Algorithmic radicalization</a></li> <li><a href="/wiki/Asymmetric_follow" title="Asymmetric follow">Asymmetric follow</a></li> <li><a href="/wiki/Bandwagon_effect" title="Bandwagon effect">Bandwagon effect</a></li> <li><a href="/wiki/Biased_random_walk_on_a_graph" title="Biased random walk on a graph">Biased random walk on a graph</a></li> <li><a href="/wiki/Ghost_followers" title="Ghost followers">Ghost followers</a></li> <li><a href="/wiki/Influence-for-hire" title="Influence-for-hire">Influence-for-hire</a></li> <li><a href="/wiki/Pseudo-opinion" class="mw-redirect" title="Pseudo-opinion">Pseudo-opinion</a></li> <li><a href="/wiki/Response_bias" title="Response bias">Response bias</a></li> <li><a href="/wiki/Social_bot" title="Social bot">Social bot</a></li> <li><a href="/wiki/Social-desirability_bias" title="Social-desirability bias">Social-desirability bias</a></li> <li><a href="/wiki/Media_bias#Social_media_bias" title="Media bias">Social media bias</a></li> <li><a href="/wiki/Social_spam" title="Social spam">Social spam</a></li> <li><a href="/wiki/Sockpuppet_(Internet)" class="mw-redirect" title="Sockpuppet (Internet)">Sockpuppet (Internet)</a></li> <li><a href="/wiki/Twitter_bot" title="Twitter bot">Twitter bot</a> <ul><li><a href="/wiki/Twitter_bomb" title="Twitter bomb">Twitter bomb</a></li></ul></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Social_influence_bias&action=edit&section=8" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-:0-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFMeier2023" class="citation web cs1">Meier, J.D. (July 18, 2023). <a rel="nofollow" class="external text" href="https://sourcesofinsight.com/social-influence-biases/">"Social Influence and Conformity Biases"</a>. <i>Sources of Insight</i><span class="reference-accessdate">. Retrieved <span class="nowrap">October 1,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sources+of+Insight&rft.atitle=Social+Influence+and+Conformity+Biases&rft.date=2023-07-18&rft.aulast=Meier&rft.aufirst=J.D.&rft_id=https%3A%2F%2Fsourcesofinsight.com%2Fsocial-influence-biases%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFQuinn2018" class="citation web cs1">Quinn, Annalisa (November 20, 2018). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2018/11/20/magazine/everyone-wants-to-influence-you.html">"Everyone Wants to 'Influence' You"</a>. <i>The New York Times Magazine</i><span class="reference-accessdate">. Retrieved <span class="nowrap">October 1,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times+Magazine&rft.atitle=Everyone+Wants+to+%E2%80%98Influence%E2%80%99+You&rft.date=2018-11-20&rft.aulast=Quinn&rft.aufirst=Annalisa&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2018%2F11%2F20%2Fmagazine%2Feveryone-wants-to-influence-you.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKanekoAsaokaLeeGoto2021" class="citation journal cs1">Kaneko, Asuka; Asaoka, Yui; Lee, Young-A; Goto, Yukiori (August 20, 2021). <a rel="nofollow" class="external text" href="https://academic.oup.com/ijnp/article/24/8/645/6261012">"Cognitive and Affective Processes Associated with Social Biases"</a>. <i>International Journal of Neuropsychopharmacology</i>. <b>24</b> (8): 645–655. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1093%2Fijnp%2Fpyab022">10.1093/ijnp/pyab022</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1461-1457">1461-1457</a>. <a href="/wiki/PMC_(identifier)" class="mw-redirect" title="PMC (identifier)">PMC</a> <span class="id-lock-free" title="Freely accessible"><a rel="nofollow" class="external text" href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8378077">8378077</a></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=International+Journal+of+Neuropsychopharmacology&rft.atitle=Cognitive+and+Affective+Processes+Associated+with+Social+Biases&rft.volume=24&rft.issue=8&rft.pages=645-655&rft.date=2021-08-20&rft_id=https%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fpmc%2Farticles%2FPMC8378077%23id-name%3DPMC&rft.issn=1461-1457&rft_id=info%3Adoi%2F10.1093%2Fijnp%2Fpyab022&rft.aulast=Kaneko&rft.aufirst=Asuka&rft.au=Asaoka%2C+Yui&rft.au=Lee%2C+Young-A&rft.au=Goto%2C+Yukiori&rft_id=https%3A%2F%2Facademic.oup.com%2Fijnp%2Farticle%2F24%2F8%2F645%2F6261012&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKulshresthaEslamiMessiasZafar2019" class="citation journal cs1">Kulshrestha, Juhi; Eslami, Motahhare; Messias, Johnnatan; Zafar, Muhammad Bilal; Ghosh, Saptarshi; Gummadi, Krishna P.; Karahalios, Karrie (2019). <a rel="nofollow" class="external text" href="https://link.springer.com/content/pdf/10.1007/s10791-018-9341-2.pdf">"Search bias quantifcation: investigating political bias in social media and web search"</a> <span class="cs1-format">(PDF)</span>. <i>Information Retrieval Journal (2019) 22:188–227</i>. <b>22</b> (1–2): 188–227. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1007%2Fs10791-018-9341-2">10.1007/s10791-018-9341-2</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:52059050">52059050</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Information+Retrieval+Journal+%282019%29+22%3A188%E2%80%93227&rft.atitle=Search+bias+quantifcation%3A+investigating+political+bias+in+social+media+and+web+search&rft.volume=22&rft.issue=1%E2%80%932&rft.pages=188-227&rft.date=2019&rft_id=info%3Adoi%2F10.1007%2Fs10791-018-9341-2&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A52059050%23id-name%3DS2CID&rft.aulast=Kulshrestha&rft.aufirst=Juhi&rft.au=Eslami%2C+Motahhare&rft.au=Messias%2C+Johnnatan&rft.au=Zafar%2C+Muhammad+Bilal&rft.au=Ghosh%2C+Saptarshi&rft.au=Gummadi%2C+Krishna+P.&rft.au=Karahalios%2C+Karrie&rft_id=https%3A%2F%2Flink.springer.com%2Fcontent%2Fpdf%2F10.1007%2Fs10791-018-9341-2.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPeck2020" class="citation journal cs1">Peck, Andrew (2020). <a rel="nofollow" class="external text" href="https://www.jstor.org/stable/10.5406/jamerfolk.133.529.0329">"A Problem of Amplification: Folklore and Fake News in the Age of Social Media"</a>. <i>The Journal of American Folklore</i>. <b>133</b> (529): 329–351. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.5406%2Fjamerfolk.133.529.0329">10.5406/jamerfolk.133.529.0329</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0021-8715">0021-8715</a>. <a href="/wiki/JSTOR_(identifier)" class="mw-redirect" title="JSTOR (identifier)">JSTOR</a> <a rel="nofollow" class="external text" href="https://www.jstor.org/stable/10.5406/jamerfolk.133.529.0329">10.5406/jamerfolk.133.529.0329</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:243130538">243130538</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Journal+of+American+Folklore&rft.atitle=A+Problem+of+Amplification%3A+Folklore+and+Fake+News+in+the+Age+of+Social+Media&rft.volume=133&rft.issue=529&rft.pages=329-351&rft.date=2020&rft.issn=0021-8715&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A243130538%23id-name%3DS2CID&rft_id=https%3A%2F%2Fwww.jstor.org%2Fstable%2F10.5406%2Fjamerfolk.133.529.0329%23id-name%3DJSTOR&rft_id=info%3Adoi%2F10.5406%2Fjamerfolk.133.529.0329&rft.aulast=Peck&rft.aufirst=Andrew&rft_id=https%3A%2F%2Fwww.jstor.org%2Fstable%2F10.5406%2Fjamerfolk.133.529.0329&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGearhartMoeZhang2020" class="citation journal cs1">Gearhart, Sherice; Moe, Alexander; Zhang, Bingbing (March 5, 2020). <a rel="nofollow" class="external text" href="https://doi.org/10.1002%2Fhbe2.185">"Hostile media bias on social media: Testing the effect of user comments on perceptions of news bias and credibility"</a>. <i>Human Behavior and Emerging Technologies</i>. <b>2</b> (2): 140–148. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<span class="id-lock-free" title="Freely accessible"><a rel="nofollow" class="external text" href="https://doi.org/10.1002%2Fhbe2.185">10.1002/hbe2.185</a></span>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/2578-1863">2578-1863</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:216195890">216195890</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Human+Behavior+and+Emerging+Technologies&rft.atitle=Hostile+media+bias+on+social+media%3A+Testing+the+effect+of+user+comments+on+perceptions+of+news+bias+and+credibility&rft.volume=2&rft.issue=2&rft.pages=140-148&rft.date=2020-03-05&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A216195890%23id-name%3DS2CID&rft.issn=2578-1863&rft_id=info%3Adoi%2F10.1002%2Fhbe2.185&rft.aulast=Gearhart&rft.aufirst=Sherice&rft.au=Moe%2C+Alexander&rft.au=Zhang%2C+Bingbing&rft_id=https%3A%2F%2Fdoi.org%2F10.1002%252Fhbe2.185&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCentolaWillerMacy2005" class="citation journal cs1">Centola, Damon; Willer, Robb; Macy, Michael (January 1, 2005). <a rel="nofollow" class="external text" href="https://repository.upenn.edu/cgi/viewcontent.cgi?article=1604&context=asc_papers">"The Emperor's Dilemma: A Computational Model of Self‐Enforcing Norms"</a>. <i>American Journal of Sociology</i>. <b>110</b> (4): 1009–1040. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1086%2F427321">10.1086/427321</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0002-9602">0002-9602</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:18831420">18831420</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=American+Journal+of+Sociology&rft.atitle=The+Emperor%27s+Dilemma%3A+A+Computational+Model+of+Self%E2%80%90Enforcing+Norms&rft.volume=110&rft.issue=4&rft.pages=1009-1040&rft.date=2005-01-01&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A18831420%23id-name%3DS2CID&rft.issn=0002-9602&rft_id=info%3Adoi%2F10.1086%2F427321&rft.aulast=Centola&rft.aufirst=Damon&rft.au=Willer%2C+Robb&rft.au=Macy%2C+Michael&rft_id=https%3A%2F%2Frepository.upenn.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D1604%26context%3Dasc_papers&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMuchnik" class="citation web cs1">Muchnik, Lev. <a rel="nofollow" class="external text" href="http://www.levmuchnik.net/">"Lev Muchnik's Home Page"</a>. <i>www.levmuchnik.net</i><span class="reference-accessdate">. Retrieved <span class="nowrap">May 24,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.levmuchnik.net&rft.atitle=Lev+Muchnik%27s+Home+Page&rft.aulast=Muchnik&rft.aufirst=Lev&rft_id=http%3A%2F%2Fwww.levmuchnik.net%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://web.mit.edu/sinana/www/">"SINAN@MIT ~ Networks, Information, Productivity, Viral Marketing & Social Commerce"</a>. <i>web.mit.edu</i><span class="reference-accessdate">. Retrieved <span class="nowrap">May 24,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=web.mit.edu&rft.atitle=SINAN%40MIT+~+Networks%2C+Information%2C+Productivity%2C+Viral+Marketing+%26+Social+Commerce&rft_id=http%3A%2F%2Fweb.mit.edu%2Fsinana%2Fwww%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://seanjtaylor.com/">"Sean J. Taylor"</a>. <i>seanjtaylor.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">May 24,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=seanjtaylor.com&rft.atitle=Sean+J.+Taylor&rft_id=http%3A%2F%2Fseanjtaylor.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-aral2013-11"><span class="mw-cite-backlink">^ <a href="#cite_ref-aral2013_11-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-aral2013_11-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-aral2013_11-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-aral2013_11-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-aral2013_11-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMuchnikAralTaylor2013" class="citation journal cs1">Muchnik, Lev; Aral, Sinan; Taylor, Sean J. (August 9, 2013). "Social Influence Bias: A Randomized Experiment". <i>Science</i>. <b>341</b> (6146): 647–651. <a href="/wiki/Bibcode_(identifier)" class="mw-redirect" title="Bibcode (identifier)">Bibcode</a>:<a rel="nofollow" class="external text" href="https://ui.adsabs.harvard.edu/abs/2013Sci...341..647M">2013Sci...341..647M</a>. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1126%2Fscience.1240466">10.1126/science.1240466</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0036-8075">0036-8075</a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/23929980">23929980</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:15775672">15775672</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Science&rft.atitle=Social+Influence+Bias%3A+A+Randomized+Experiment&rft.volume=341&rft.issue=6146&rft.pages=647-651&rft.date=2013-08-09&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A15775672%23id-name%3DS2CID&rft_id=info%3Abibcode%2F2013Sci...341..647M&rft.issn=0036-8075&rft_id=info%3Adoi%2F10.1126%2Fscience.1240466&rft_id=info%3Apmid%2F23929980&rft.aulast=Muchnik&rft.aufirst=Lev&rft.au=Aral%2C+Sinan&rft.au=Taylor%2C+Sean+J.&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-cicognani2016-12"><span class="mw-cite-backlink">^ <a href="#cite_ref-cicognani2016_12-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-cicognani2016_12-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSimonaPaoloMarco2016" class="citation journal cs1">Simona, Cicognani; Paolo, Figini; Marco, Magnani (2016). <a rel="nofollow" class="external text" href="http://amsacta.unibo.it/4669">"Social Influence Bias in Online Ratings: A Field Experiment"</a>. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.6092%2Funibo%2Famsacta%2F4669">10.6092/unibo/amsacta/4669</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Social+Influence+Bias+in+Online+Ratings%3A+A+Field+Experiment&rft.date=2016&rft_id=info%3Adoi%2F10.6092%2Funibo%2Famsacta%2F4669&rft.aulast=Simona&rft.aufirst=Cicognani&rft.au=Paolo%2C+Figini&rft.au=Marco%2C+Magnani&rft_id=http%3A%2F%2Famsacta.unibo.it%2F4669&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span> <span class="cs1-visible-error citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_journal" title="Template:Cite journal">cite journal</a>}}</code>: </span><span class="cs1-visible-error citation-comment">Cite journal requires <code class="cs1-code">|journal=</code> (<a href="/wiki/Help:CS1_errors#missing_periodical" title="Help:CS1 errors">help</a>)</span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAral2013" class="citation journal cs1">Aral, Sinan (December 19, 2013). <a rel="nofollow" class="external text" href="http://sloanreview.mit.edu/article/the-problem-with-online-ratings-2/">"The Problem With Online Ratings"</a>. <i>MIT Sloan Management Review</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 3,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=MIT+Sloan+Management+Review&rft.atitle=The+Problem+With+Online+Ratings&rft.date=2013-12-19&rft.aulast=Aral&rft.aufirst=Sinan&rft_id=http%3A%2F%2Fsloanreview.mit.edu%2Farticle%2Fthe-problem-with-online-ratings-2%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAral2013" class="citation web cs1">Aral, Sinan (December 19, 2013). <a rel="nofollow" class="external text" href="http://sloanreview.mit.edu/article/the-problem-with-online-ratings-2/">"The Problem With Online Ratings"</a>. <i>MIT Sloan Management Review</i><span class="reference-accessdate">. Retrieved <span class="nowrap">March 2,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MIT+Sloan+Management+Review&rft.atitle=The+Problem+With+Online+Ratings&rft.date=2013-12-19&rft.aulast=Aral&rft.aufirst=Sinan&rft_id=http%3A%2F%2Fsloanreview.mit.edu%2Farticle%2Fthe-problem-with-online-ratings-2%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHuZhangPavlou2009" class="citation journal cs1">Hu, Nan; Zhang, Jie; Pavlou, Paul A. (October 1, 2009). "Overcoming the J-shaped Distribution of Product Reviews". <i>Commun. ACM</i>. <b>52</b> (10): 144–147. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1145%2F1562764.1562800">10.1145/1562764.1562800</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0001-0782">0001-0782</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:14422837">14422837</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Commun.+ACM&rft.atitle=Overcoming+the+J-shaped+Distribution+of+Product+Reviews&rft.volume=52&rft.issue=10&rft.pages=144-147&rft.date=2009-10-01&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A14422837%23id-name%3DS2CID&rft.issn=0001-0782&rft_id=info%3Adoi%2F10.1145%2F1562764.1562800&rft.aulast=Hu&rft.aufirst=Nan&rft.au=Zhang%2C+Jie&rft.au=Pavlou%2C+Paul+A.&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASocial+influence+bias" class="Z3988"></span></span> </li> </ol></div></div> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Biases" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Biases" title="Template:Biases"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Biases" title="Template talk:Biases"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Biases" title="Special:EditPage/Template:Biases"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Biases" style="font-size:114%;margin:0 4em"><a href="/wiki/Bias" title="Bias">Biases</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Cognitive_bias" title="Cognitive bias">Cognitive biases</a></div></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Acquiescence_bias" title="Acquiescence bias">Acquiescence</a></li> <li><a href="/wiki/Ambiguity_effect" title="Ambiguity effect">Ambiguity</a></li> <li><a href="/wiki/Affinity_bias" title="Affinity bias">Affinity</a></li> <li><a href="/wiki/Anchoring_(cognitive_bias)" class="mw-redirect" title="Anchoring (cognitive bias)">Anchoring</a></li> <li><a href="/wiki/Attentional_bias" title="Attentional bias">Attentional</a></li> <li><a href="/wiki/Attribution_bias" title="Attribution bias">Attribution</a> <ul><li><a href="/wiki/Actor%E2%80%93observer_asymmetry" title="Actor–observer asymmetry">Actor–observer</a></li> <li><a href="/wiki/Fundamental_attribution_error" title="Fundamental attribution error">Correspondence</a></li></ul></li> <li><a href="/wiki/Authority_bias" title="Authority bias">Authority</a></li> <li><a href="/wiki/Automation_bias" title="Automation bias">Automation</a></li> <li><a href="/wiki/Availability_heuristic" title="Availability heuristic">Availability</a> <ul><li><a href="/wiki/Mean_world_syndrome" title="Mean world syndrome">Mean world</a></li></ul></li> <li><a href="/wiki/Belief_bias" title="Belief bias">Belief</a></li> <li><a href="/wiki/Bias_blind_spot" title="Bias blind spot">Blind spot</a></li> <li><a href="/wiki/Choice-supportive_bias" title="Choice-supportive bias">Choice-supportive</a></li> <li><a href="/wiki/Escalation_of_commitment" title="Escalation of commitment">Commitment</a></li> <li><a href="/wiki/Confirmation_bias" title="Confirmation bias">Confirmation</a> <ul><li><a href="/wiki/Selective_perception" title="Selective perception">Selective perception</a></li></ul></li> <li><a href="/wiki/Compassion_fade" title="Compassion fade">Compassion fade</a></li> <li><a href="/wiki/Congruence_bias" title="Congruence bias">Congruence</a></li> <li><a href="/wiki/Cultural_bias" title="Cultural bias">Cultural</a></li> <li><a href="/wiki/Declinism" title="Declinism">Declinism</a></li> <li><a href="/wiki/Distinction_bias" title="Distinction bias">Distinction</a></li> <li><a href="/wiki/Dunning%E2%80%93Kruger_effect" title="Dunning–Kruger effect">Dunning–Kruger</a></li> <li><a href="/wiki/Egocentric_bias" title="Egocentric bias">Egocentric</a> <ul><li><a href="/wiki/Curse_of_knowledge" title="Curse of knowledge">Curse of knowledge</a></li></ul></li> <li><a href="/wiki/Emotional_bias" title="Emotional bias">Emotional</a></li> <li><a href="/wiki/Extrinsic_incentives_bias" title="Extrinsic incentives bias">Extrinsic incentives</a></li> <li><a href="/wiki/Fading_affect_bias" title="Fading affect bias">Fading affect</a></li> <li><a href="/wiki/Framing_effect_(psychology)" title="Framing effect (psychology)">Framing</a></li> <li><a href="/wiki/Frequency_illusion" title="Frequency illusion">Frequency</a></li> <li><a href="/wiki/Frog_pond_effect" title="Frog pond effect">Frog pond effect</a></li> <li><a href="/wiki/Halo_effect" title="Halo effect">Halo effect</a></li> <li><a href="/wiki/Hindsight_bias" title="Hindsight bias">Hindsight</a></li> <li><a href="/wiki/Horn_effect" title="Horn effect">Horn effect</a></li> <li><a href="/wiki/Hostile_attribution_bias" title="Hostile attribution bias">Hostile attribution</a></li> <li><a href="/wiki/Impact_bias" title="Impact bias">Impact</a></li> <li><a href="/wiki/Implicit_stereotype" title="Implicit stereotype">Implicit</a></li> <li><a href="/wiki/In-group_favoritism" title="In-group favoritism">In-group</a></li> <li><a href="/wiki/Intentionality_bias" title="Intentionality bias">Intentionality</a></li> <li><a href="/wiki/Illusion_of_transparency" title="Illusion of transparency">Illusion of transparency</a></li> <li><a href="/wiki/Mean_world_syndrome" title="Mean world syndrome">Mean world syndrome</a></li> <li><a href="/wiki/Mere-exposure_effect" title="Mere-exposure effect">Mere-exposure effect</a></li> <li><a href="/wiki/Narrative_bias" title="Narrative bias">Narrative</a></li> <li><a href="/wiki/Negativity_bias" title="Negativity bias">Negativity</a></li> <li><a href="/wiki/Normalcy_bias" title="Normalcy bias">Normalcy</a></li> <li><a href="/wiki/Omission_bias" title="Omission bias">Omission</a></li> <li><a href="/wiki/Optimism_bias" title="Optimism bias">Optimism</a></li> <li><a href="/wiki/Out-group_homogeneity" title="Out-group homogeneity">Out-group homogeneity</a></li> <li><a href="/wiki/Outcome_bias" title="Outcome bias">Outcome</a></li> <li><a href="/wiki/Overton_window" title="Overton window">Overton window</a></li> <li><a href="/wiki/Precision_bias" title="Precision bias">Precision</a></li> <li><a href="/wiki/Present_bias" title="Present bias">Present</a></li> <li><a href="/wiki/Pro-innovation_bias" title="Pro-innovation bias">Pro-innovation</a></li> <li><a href="/wiki/Proximity_bias" title="Proximity bias">Proximity</a></li> <li><a href="/wiki/Response_bias" title="Response bias">Response</a></li> <li><a href="/wiki/Restraint_bias" title="Restraint bias">Restraint</a></li> <li><a href="/wiki/Self-serving_bias" title="Self-serving bias">Self-serving</a></li> <li><a href="/wiki/Social_comparison_bias" title="Social comparison bias">Social comparison</a></li> <li><a class="mw-selflink selflink">Social influence bias</a></li> <li><a href="/wiki/Spotlight_effect" title="Spotlight effect">Spotlight</a></li> <li><a href="/wiki/Status_quo_bias" title="Status quo bias">Status quo</a></li> <li><a href="/wiki/Attribute_substitution" title="Attribute substitution">Substitution</a></li> <li><a href="/wiki/Time-saving_bias" title="Time-saving bias">Time-saving</a></li> <li><a href="/wiki/Trait_ascription_bias" title="Trait ascription bias">Trait ascription</a></li> <li><a href="/wiki/Turkey_illusion" title="Turkey illusion">Turkey illusion</a></li> <li><a href="/wiki/Von_Restorff_effect" title="Von Restorff effect">von Restorff effect</a></li> <li><a href="/wiki/Zero-risk_bias" title="Zero-risk bias">Zero-risk</a></li> <li><a href="/wiki/Cognitive_bias_in_animals" title="Cognitive bias in animals">In animals</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Bias_(statistics)" title="Bias (statistics)">Statistical biases</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bias_of_an_estimator" title="Bias of an estimator">Estimator</a></li> <li><a href="/wiki/Forecast_bias" title="Forecast bias">Forecast</a></li> <li><a href="/wiki/Healthy_user_bias" title="Healthy user bias">Healthy user</a></li> <li><a href="/wiki/Information_bias_(epidemiology)" title="Information bias (epidemiology)">Information</a> <ul><li><a href="/wiki/Information_bias_(psychology)" title="Information bias (psychology)">Psychological</a></li></ul></li> <li><a href="/wiki/Lead_time_bias" title="Lead time bias">Lead time</a></li> <li><a href="/wiki/Length_time_bias" title="Length time bias">Length time</a></li> <li><a href="/wiki/Participation_bias" title="Participation bias">Non-response</a></li> <li><a href="/wiki/Observer_bias" title="Observer bias">Observer</a></li> <li><a href="/wiki/Omitted-variable_bias" title="Omitted-variable bias">Omitted-variable</a></li> <li><a href="/wiki/Participation_bias" title="Participation bias">Participation</a></li> <li><a href="/wiki/Recall_bias" title="Recall bias">Recall</a></li> <li><a href="/wiki/Sampling_bias" title="Sampling bias">Sampling</a></li> <li><a href="/wiki/Selection_bias" title="Selection bias">Selection</a></li> <li><a href="/wiki/Self-selection_bias" title="Self-selection bias">Self-selection</a></li> <li><a href="/wiki/Social-desirability_bias" title="Social-desirability bias">Social desirability</a></li> <li><a href="/wiki/Spectrum_bias" title="Spectrum bias">Spectrum</a></li> <li><a href="/wiki/Survivorship_bias" title="Survivorship bias">Survivorship</a></li> <li><a href="/wiki/Systematic_error" class="mw-redirect" title="Systematic error">Systematic error</a></li> <li><a href="/wiki/Systemic_bias" title="Systemic bias">Systemic</a></li> <li><a href="/wiki/Verification_bias" title="Verification bias">Verification</a></li> <li><a href="/wiki/Wet_bias" title="Wet bias">Wet</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other biases</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academic_bias" title="Academic bias">Academic</a></li> <li><a href="/wiki/Basking_in_reflected_glory" title="Basking in reflected glory">Basking in reflected glory</a></li> <li><i><a href="/wiki/D%C3%A9formation_professionnelle" title="Déformation professionnelle">Déformation professionnelle</a></i></li> <li><a href="/wiki/Funding_bias" title="Funding bias">Funding</a></li> <li><a href="/wiki/FUTON_bias" class="mw-redirect" title="FUTON bias">FUTON</a></li> <li><a href="/wiki/Inductive_bias" title="Inductive bias">Inductive</a></li> <li><a href="/wiki/Infrastructure_bias" title="Infrastructure bias">Infrastructure</a></li> <li><a href="/wiki/Inherent_bias" title="Inherent bias">Inherent</a></li> <li><a href="/wiki/Bias_in_education" class="mw-redirect" title="Bias in education">In education</a></li> <li><a href="/wiki/Liking_gap" title="Liking gap">Liking gap</a></li> <li><a href="/wiki/Media_bias" title="Media bias">Media</a> <ul><li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/United_States_news_media_and_the_Vietnam_War" title="United States news media and the Vietnam War">Vietnam War</a></li> <li><a href="/wiki/Media_of_Norway" class="mw-redirect" title="Media of Norway">Norway</a></li> <li><a href="/wiki/Media_bias_in_South_Asia" title="Media bias in South Asia">South Asia</a></li> <li><a href="/wiki/Media_of_Sweden" class="mw-redirect" title="Media of Sweden">Sweden</a></li> <li><a href="/wiki/Media_bias_in_the_United_States" title="Media bias in the United States">United States</a></li> <li><a href="/wiki/Media_coverage_of_the_Arab%E2%80%93Israeli_conflict" class="mw-redirect" title="Media coverage of the Arab–Israeli conflict">Arab–Israeli conflict</a></li> <li><a href="/wiki/Media_portrayal_of_the_Ukrainian_crisis" class="mw-redirect" title="Media portrayal of the Ukrainian crisis">Ukraine</a></li></ul></li> <li><a href="/wiki/Net_bias" title="Net bias">Net</a></li> <li><a href="/wiki/Political_bias" title="Political bias">Political bias</a></li> <li><a href="/wiki/Publication_bias" title="Publication bias">Publication</a></li> <li><a href="/wiki/Reporting_bias" title="Reporting bias">Reporting</a></li> <li><a href="/wiki/White_hat_bias" title="White hat bias">White hat</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bias reduction</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cognitive_bias_mitigation" title="Cognitive bias mitigation">Cognitive bias mitigation</a></li> <li><a href="/wiki/Debiasing" title="Debiasing">Debiasing</a></li> <li><a href="/wiki/Heuristic_(psychology)" title="Heuristic (psychology)">Heuristics in judgment and decision-making</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div> <ul><li>Lists: <a href="/wiki/List_of_cognitive_biases" title="List of cognitive biases">General</a></li> <li><a href="/wiki/List_of_cognitive_biases#Memory_biases" title="List of cognitive biases">Memory</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Social_influence_bias&oldid=1256732138">https://en.wikipedia.org/w/index.php?title=Social_influence_bias&oldid=1256732138</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Crowd_psychology" title="Category:Crowd psychology">Crowd psychology</a></li><li><a href="/wiki/Category:Cognitive_biases" title="Category:Cognitive biases">Cognitive biases</a></li><li><a href="/wiki/Category:Social_influence" title="Category:Social influence">Social influence</a></li><li><a href="/wiki/Category:Social_media" title="Category:Social media">Social media</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:CS1_errors:_missing_periodical" title="Category:CS1 errors: missing periodical">CS1 errors: missing periodical</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li><li><a href="/wiki/Category:Use_mdy_dates_from_October_2023" title="Category:Use mdy dates from October 2023">Use mdy dates from October 2023</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 11 November 2024, at 09:07<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. By using this site, you agree to the <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use" class="extiw" title="foundation:Special:MyLanguage/Policy:Terms of Use">Terms of Use</a> and <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy" class="extiw" title="foundation:Special:MyLanguage/Policy:Privacy policy">Privacy Policy</a>. Wikipedia® is a registered trademark of the <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, a non-profit organization.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Social_influence_bias&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-694cf4987f-cmdnc","wgBackendResponseTime":141,"wgPageParseReport":{"limitreport":{"cputime":"0.385","walltime":"0.737","ppvisitednodes":{"value":1327,"limit":1000000},"postexpandincludesize":{"value":53308,"limit":2097152},"templateargumentsize":{"value":934,"limit":2097152},"expansiondepth":{"value":12,"limit":100},"expensivefunctioncount":{"value":3,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":67459,"limit":5000000},"entityaccesscount":{"value":0,"limit":400},"timingprofile":["100.00% 425.057 1 -total"," 46.15% 196.184 1 Template:Reflist"," 27.09% 115.138 6 Template:Cite_web"," 23.44% 99.641 1 Template:Biases"," 22.72% 96.570 1 Template:Navbox"," 17.63% 74.936 1 Template:Short_description"," 13.90% 59.101 9 Template:Cite_journal"," 10.25% 43.575 2 Template:Pagetype"," 4.85% 20.634 5 Template:Main_other"," 4.73% 20.118 1 Template:Main"]},"scribunto":{"limitreport-timeusage":{"value":"0.250","limit":"10.000"},"limitreport-memusage":{"value":5588172,"limit":52428800}},"cachereport":{"origin":"mw-web.eqiad.main-5dc468848-68ws6","timestamp":"20241122151924","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Social influence bias","url":"https:\/\/en.wikipedia.org\/wiki\/Social_influence_bias","sameAs":"http:\/\/www.wikidata.org\/entity\/Q48772587","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q48772587","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2017-05-24T19:49:35Z","dateModified":"2024-11-11T09:07:03Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/2\/2a\/Visual_Example%2C_Bandwagon_Effect.jpg","headline":"herd behaviours in online social media"}</script> </body> </html>