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que há de novo no SVOD? A maior parte do seu conteúdo</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/pt/category/content-discovery/" rel="category tag">Descoberta de conteúdos</a> <a href="https://gracenote.com/pt/category/content-distribution/" rel="category tag">Distribuição de conteúdos</a></div><p>Para uma indústria muito jovem, o streaming transformou o panorama da televisão num período de tempo muito curto. No entanto, apesar de se terem tornado praticamente omnipresentes junto das audiências nos últimos 15 anos, os serviços de vídeo a pedido por subscrição (SVOD) ainda têm muito que crescer.</p><p>Para as audiências, a natureza a pedido dos conteúdos televisivos de qualidade tem sido universalmente bem acolhida. A adoção da Connected TV (CTV<sup>)1</sup> e o envolvimento com o streaming continuam a aumentar, e o conteúdo global de streaming representa agora 87% dos programas <sup>disponíveis2</sup> para audiências globais em canais lineares e de streaming. No entanto, apesar desta riqueza de variedade, a composição destes catálogos realça a juventude do sector do streaming.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427" alt="" class="wp-image-1558659" srcset="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=300,125 300w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=768,320 768w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>De facto, uma análise recente dos conteúdos oferecidos pelos serviços SVOD <sup>globais3</sup> (Amazon Prime Video, Apple TV+, Disney+, Netflix e Paramount+) revelou que apenas 11,6% foram produzidos antes de 1990. Além disso, mais de 80% foram produzidos desde 2000. A relativa novidade dos conteúdos SVOD é particularmente evidente no caso dos programas de televisão, que representam quase <sup>90%2</sup> dos conteúdos distribuídos por estes cinco fornecedores.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="1000" src="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853" alt="" class="wp-image-1558658" srcset="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=300,250 300w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=768,640 768w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Apesar do fascínio do conteúdo original de alto perfil, a importância de bibliotecas de conteúdo profundo nunca foi tão alta para os serviços SVOD. Em 2023, por exemplo, o público dos EUA gastou apenas um <sup>quarto4</sup> do seu tempo de streaming assistindo a programação original. E mesmo em 2022, que muitos consideram como o ápice do conteúdo original em serviços de streaming, o público ainda passou 20% mais tempo com os <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">títulos licenciados mais assistidos</a> do que com os principais originais.</p><p>É aqui que entram as tendências de visualização de TV e a forma como os catálogos SVOD podem continuar a atrair - e a manter - audiências. Com proporcionalmente menos programação televisiva anterior a 1990 disponível, as estratégias de fortalecimento das bibliotecas poderiam beneficiar da incorporação de mais programação que se alinhe com os grupos demográficos mais velhos - pessoas que passam muito mais tempo a ver televisão do que as gerações mais jovens.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="920" src="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785" alt="" class="wp-image-1558275" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=300,230 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=768,589 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Apesar do longo tempo que os espectadores dos Baby Boomers e da Grande Geração passam na televisão, o tempo que passam em streaming é notavelmente menor. A audiência de 2023, por exemplo, mostra que as pessoas com idades compreendidas entre os 18 e os 34 anos passaram 66% mais tempo a ver conteúdos em streaming do que as pessoas com 65 anos ou mais. Também passaram 23% mais tempo em streaming do que os espectadores com 50-64 anos.</p><p>Ao analisar o conteúdo que estas audiências transmitem, há indicações claras de que provavelmente passariam mais tempo na televisão tradicional se os catálogos SVOD tivessem mais daquilo a que passam mais tempo a assistir: televisão clássica.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="1112" src="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949" alt="" class="wp-image-1558273" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=300,278 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=768,712 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Por mais assustador que seja imaginar como seriam mais de 550 mil títulos de <sup>vídeo5</sup> - ou como navegar por eles como espetador - a realidade das bibliotecas SVOD actuais é muito mais compacta. Isso ocorre porque muitos títulos existem em mais de um catálogo. E, no caso de programas de TV, o mesmo acontece com episódios individuais.</p><p>Na realidade, a quantidade de conteúdos únicos é relativamente pequena. Se contarmos apenas os títulos de filmes e programas de televisão (e não os episódios individuais), independentemente do número de catálogos que os distribuem, o volume total nestes cinco serviços desce para pouco mais de 84 mil.</p><p>Pensando em toda a história das indústrias de TV e cinema, os catálogos atuais de SVOD oferecem uma parte muito pequena do conteúdo que foi produzido. Embora seja improvável que a incorporação de um século inteiro de conteúdo seja a estratégia certa, a profundidade do catálogo - e a conexão dos espectadores com o conteúdo certo - serão as chaves para a vitalidade sustentada do negócio para os operadores de SVOD, à medida que as plataformas competem pelo público e os espectadores se tornam mais seletivos com as assinaturas que pagam.</p><p><strong><em>Para obter informações adicionais sobre a distribuição de streaming, descarregue o nosso relatório 2024 </em></strong><a href="https://gracenote.com/pt/insights/2024-state-of-play/"><strong><em>Relatório da situação atual</em></strong></a><strong><em>.</em></strong></p><h3 class="wp-block-heading">Fontes</h3><ol class="wp-block-list"><li>CTV refere-se a qualquer televisão que esteja ligada à Internet. O caso de utilização mais comum é a transmissão de conteúdos de vídeo.</li><li>Gracenote Mundial Video Data</li><li>Para esta análise, os serviços SVOD globais referem-se a cinco serviços sediados nos EUA que foram lançados antes de 2020 e que foram escalados para distribuir vídeo globalmente e são monitorizados em pelo menos nove países na base de dados de vídeo de Gracenote: Amazon Prime Video, Apple TV+, Disney+, Netflix e Paramount+.</li><li>Nielsen Painel de televisão nacional</li><li>Os cinco fornecedores globais oferecem ao público um total de mais de 550 000 programas, episódios e filmes à escolha</li></ol><p></p></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Etiquetas relacionadas</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/pt/tag/content/">Conteúdo</a><a href="https://gracenote.com/pt/tag/streaming/">Transmissão em fluxo contínuo</a><a href="https://gracenote.com/pt/tag/tv/">TV</a></div></div><div 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href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Os catálogos SVOD são um grande negócio, mas são muito subutilizados</a></h6><p>As recentes tendências em termos de audiência televisiva sugerem que muitos serviços SVOD poderão não estar a receber o devido valor da maioria dos conteúdos que distribuem. </p><div class="gracenote-post__recent-bottom"><span>21 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/2024-state-of-play/">Situação atual em 2024</a></h6><p>Este relatório destaca as tendências de conteúdo SVOD, estratégias de distribuição e pode ser usado para desenvolver jornadas de conteúdo personalizado.</p><div class="gracenote-post__recent-bottom"><span>13 de novembro de 2024</span><a href="https://gracenote.com/pt/insights/2024-state-of-play/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/pt/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">As audiências de televisão precisam de mais do que recomendações; precisam de razões para ver</a></h6><p>Com tanto conteúdo, uma abundância de serviços e sem horários de programação, as audiências estão sobrecarregadas e raramente sabem o que querem ver quando sintonizam o canal. </p><div class="gracenote-post__recent-bottom"><span>2 de outubro de 2024</span><a 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employees">300-1999 trabalhadores</option><option value="2000+ employees">Mais de 2000 empregados</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Indústria*</option><option value="Agency">Agência</option><option value="Automotive">Automotivo</option><option value="Consulting">Consultoria</option><option value="CPG">CPG</option><option value="Education">Educação</option><option value="Electronics">Eletrônicos</option><option value="Energy">Energia</option><option value="Entertainment">Entretenimento</option><option value="Financial Services">Serviços financeiros</option><option value="Food & Beverages">Alimentação e bebidas</option><option value="Government">Governo</option><option value="Healthcare">Cuidados de saúde</option><option value="Hospitality & Travel">Hotelaria e viagens</option><option value="Insurance">Seguros</option><option value="Internet">Internet</option><option value="Manufacturing">produçãso fabril</option><option value="Media">Mídia</option><option value="Music">Música</option><option value="Non-Profit">Sem fins lucrativos</option><option value="Other">Outros</option><option value="Pharmaceuticals">Produtos farmacêuticos</option><option value="Publishing">Publicações</option><option value="Radio">Rádio</option><option value="Real Estate">Imóveis</option><option value="Retail">Varejo</option><option value="Sports">Esportes</option><option value="Technology">Tecnologia</option><option value="Telecommunications">Telecomunicações</option><option value="Television & Cable">Televisão e cabo</option><option value="Video Gaming">Jogos de vídeo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" 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value="Belize">Belize</option><option value="Benin">Benim</option><option value="Bermuda">Bermudas</option><option value="Bhutan">Butão</option><option value="Bolivia">Bolívia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Santo Eustáquio e Saba</option><option value="Bosnia and Herzegovina">Bósnia e Herzegovina</option><option value="Botswana">Botsuana</option><option value="Bouvet Island">Ilha Bouvet</option><option value="Brazil">Brasil</option><option value="British Indian Ocean Territory">Território Britânico do Oceano Índico</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgária</option><option value="Burkina Faso">Burquina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Camboja</option><option value="Cameroon">Camarões</option><option value="Canada">Canadá</option><option value="Cape Verde">Cabo Verde</option><option value="Cayman Islands">Ilhas Caimão</option><option value="Central 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Dominicana</option><option value="Dominica">Domínica</option><option value="Ecuador">Equador</option><option value="Egypt">Egito</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guiné Equatorial</option><option value="Eritrea">Eritreia</option><option value="Estonia">Estônia</option><option value="Ethiopia">Etiópia</option><option value="Falkland Islands (Malvinas)">Ilhas Falkland (Malvinas)</option><option value="Faroe Islands">Ilhas Faroé</option><option value="Fiji">Fiji</option><option value="Finland">Finlândia</option><option value="France">França</option><option value="French Guiana">Guiana Francesa</option><option value="French Polynesia">Polinésia Francesa</option><option value="French Southern Territories">Territórios Franceses do Sul</option><option value="Gabon">Gabão</option><option value="Gambia">Gâmbia</option><option value="Georgia">Geórgia</option><option value="Germany">Alemanha</option><option value="Ghana">Gana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grécia</option><option value="Greenland">Groelândia</option><option value="Grenada">Granada</option><option value="Guadeloupe">Guadalupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea-Bissau">Guiné-Bissau</option><option value="Guinea">Guiné</option><option value="Guyana">Guiana</option><option value="Haiti">Haiti</option><option value="Heard Island and McDonald Islands">Ilha Heard e Ilhas McDonald</option><option value="Holy See (Vatican City State)">Santa Sé (Estado da Cidade do Vaticano)</option><option value="Honduras">Honduras</option><option value="Hungary">Hungria</option><option value="Iceland">Islândia</option><option value="India">Índia</option><option value="Indonesia">Indonésia</option><option value="Iran">Irã</option><option value="Iraq">Iraque</option><option value="Ireland">Irlanda</option><option value="Isle of Man">Ilha de Man</option><option value="Israel">Israel</option><option value="Italy">Itália</option><option value="Jamaica">Jamaica</option><option value="Japan">Japão</option><option value="Jersey">Jersey</option><option value="Jordan">Jordânia</option><option value="Kazakhstan">Cazaquistão</option><option value="Kenya">Quênia</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Coreia, República Popular Democrática da</option><option value="Korea, Republic of">Coreia, República da</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Quirguizistão</option><option value="Lao People’s Democratic Republic">República Democrática Popular do Laos</option><option value="Latvia">Letônia</option><option value="Lebanon">Líbano</option><option value="Lesotho">Lesoto</option><option value="Liberia">Libéria</option><option value="Libya">Líbia</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lituânia</option><option 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value="Nepal">Nepal</option><option value="Netherlands">Holanda</option><option value="New Caledonia">Nova Caledônia</option><option value="New Zealand">Nova Zelândia</option><option value="Nicaragua">Nicarágua</option><option value="Nigeria">Nigéria</option><option value="Niger">Níger</option><option value="Niue">Niue</option><option value="Norfolk Island">Ilha Norfolk</option><option value="Norway">Noruega</option><option value="Oman">Omã</option><option value="Pakistan">Paquistão</option><option value="Palestine">Palestina</option><option value="Panama">Panamá</option><option value="Papua New Guinea">Papua Nova Guiné</option><option value="Paraguay">Paraguai</option><option value="Peru">Peru</option><option value="Philippines">Filipinas</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Polónia</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Reunião</option><option value="Romania">Romênia</option><option value="Russian Federation">Federação Russa</option><option value="Rwanda">Ruanda</option><option value="Saint Barthélemy">São Bartolomeu</option><option value="Saint Helena, Ascension and Tristan da Cunha">Santa Helena, Ascensão e Tristão da Cunha</option><option value="Saint Kitts and Nevis">São Cristóvão e Nevis</option><option value="Saint Lucia">Santa Lúcia</option><option value="Saint Martin (French part)">São Martinho (parte francesa)</option><option value="Saint Pierre and Miquelon">São Pedro e Miquelon</option><option value="Saint Vincent and the Grenadines">São Vicente e Granadinas</option><option value="Samoa">Samoa</option><option value="San Marino">São Marinho</option><option value="Sao Tome and Principe">São Tomé e Príncipe</option><option value="Saudi Arabia">Arábia Saudita</option><option value="Senegal">Senegal</option><option value="Serbia">Sérvia</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Serra Leoa</option><option value="Singapore">Singapura</option><option value="Sint Maarten (Dutch part)">São Martinho (parte holandesa)</option><option value="Slovakia">Eslováquia</option><option value="Slovenia">Eslovénia</option><option value="Solomon Islands">Ilhas Salomão</option><option value="Somalia">Somália</option><option value="South Africa">África do Sul</option><option value="South Georgia and the South Sandwich Islands">Geórgia do Sul e Ilhas Sandwich do Sul</option><option value="South Sudan">Sudão do Sul</option><option value="Spain">Espanha</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Sudão</option><option value="Suriname">Suriname</option><option value="Svalbard and Jan Mayen">Svalbard e Jan Mayen</option><option value="Swaziland">Suazilândia</option><option value="Sweden">Suécia</option><option value="Switzerland">Suíça</option><option value="Syrian Arab Republic">República Árabe da Síria</option><option value="Taiwan">Taiwan</option><option value="Tajikistan">Tajiquistão</option><option value="Tanzania, United Republic of">Tanzânia, República Unida da</option><option value="Thailand">Tailândia</option><option value="Timor-Leste">Timor-Leste</option><option value="Togo">Togo</option><option value="Tokelau">Tokelau</option><option value="Tonga">Tonga</option><option value="Trinidad and Tobago">Trinidad e Tobago</option><option value="Tunisia">Tunísia</option><option value="Turkey">Turquia</option><option value="Turkmenistan">Turquemenistão</option><option value="Turks and Caicos Islands">Ilhas Turcas e Caicos</option><option value="Tuvalu">Tuvalu</option><option value="Uganda">Uganda</option><option value="Ukraine">Ucrânia</option><option value="United Arab Emirates">Emirados Árabes Unidos</option><option value="United Kingdom">Reino Unido</option><option value="United States">Estados Unidos</option><option value="Uruguay">Uruguai</option><option 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