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Gracenote: Contextual Video Publicité
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href="https://gracenote.com/it/segments/advertiser/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/segments/advertiser/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div data-elementor-type="wp-post" data-elementor-id="184" class="elementor elementor-184" data-elementor-post-type="segment"><div class="elementor-element elementor-element-66f67470 e-con-full e-flex e-con e-parent" data-id="66f67470" data-element_type="container"><div class="elementor-element elementor-element-4365189d elementor-widget elementor-widget-gracenote-banner-rtl" data-id="4365189d" data-element_type="widget" data-widget_type="gracenote-banner-rtl.default"><div class="elementor-widget-container"><div class="gracenote-banner-rtl"><div class="gracenote-banner-rtl__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/Group-128.jpg)"></div><div class="container"><span class="gracenote-fade-in">Annonceur</span><h1 class="gracenote-fade-in">Améliorer la publicité vidéo contextuelle avec les métadonnées et les identifiants de Gracenote</h1></div></div></div></div></div><div class="elementor-element elementor-element-691eaedc e-flex e-con-boxed e-con e-parent" data-id="691eaedc" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-1d171fdc elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="1d171fdc" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Aperçu des annonceurs</h2></div></div><div class="elementor-element elementor-element-12f4207 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="12f4207" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>En plus de transformer la façon dont le public s'engage avec le contenu vidéo, la télévision connectée (CTV) et les services de streaming permettent aux annonceurs d'atteindre les audiences TV et vidéo à l'échelle et de mieux évaluer les performances de la campagne. Les acheteurs de médias ont besoin de plus d'informations contextuelles sur la programmation de la TVC pour atteindre plus efficacement leur public cible et bénéficier d'un inventaire et d'un choix plus pertinents. Grâce aux ID de contenu de référence et aux métadonnées de divertissement enrichies de Gracenote, les annonceurs bénéficient d'une plus grande visibilité et d'une meilleure compréhension du contenu dans lequel les publicités sont placées, ce qui leur permet d'affiner leur ciblage et d'accroître la sécurité de leurs achats publicitaires.</p></div></div></div></div><div class="elementor-element elementor-element-4a8a2656 e-con-full e-flex e-con e-parent" data-id="4a8a2656" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-42a622ce e-flex e-con-boxed e-con e-child" data-id="42a622ce" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-7e0c0a8e elementor-invisible elementor-widget elementor-widget-heading" data-id="7e0c0a8e" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Produits pour annonceurs</h2></div></div><div class="elementor-element elementor-element-26b3a616 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="26b3a616" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>GracenoteL'offre de métadonnées de contenu de pointe de la société permet aux annonceurs de mieux aligner les messages publicitaires sur les programmes pertinents, y compris le contenu inclusif.</p></div></div></div></div><div class="elementor-element elementor-element-41c68796 e-flex e-con-boxed e-con e-child" data-id="41c68796" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3ba383c9 e-con-full e-flex elementor-invisible e-con e-child" data-id="3ba383c9" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-20f7ffba e-flex e-con-boxed e-con e-child" data-id="20f7ffba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-366cacf2 elementor-widget elementor-widget-heading" data-id="366cacf2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Données vidéo contextuelles</h4></div></div><div class="elementor-element elementor-element-593b2213 elementor-widget elementor-widget-text-editor" data-id="593b2213" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Tirez davantage de valeur de la publicité CTV en exploitant les métadonnées et les identifiants du contenu vidéo Gracenote , qui sont des normes de l'industrie. Obtenez plus de transparence sur le contenu dans lequel vos publicités sont placées, ce qui vous permet de cibler efficacement les programmes pertinents.</span></p></div></div><div class="elementor-element elementor-element-4a606a7f elementor-widget elementor-widget-button" data-id="4a606a7f" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="/fr/products/contextual-video-data/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">En savoir plus</span></span></a></div></div></div></div><div class="elementor-element elementor-element-2aff2c9f e-con-full e-flex elementor-invisible e-con e-child" data-id="2aff2c9f" data-element_type="container" data-settings="{"background_background":"classic","animation":"fadeIn","animation_delay":100}"><div class="elementor-element elementor-element-1c0d46be e-flex e-con-boxed e-con e-child" data-id="1c0d46be" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-591e36cd elementor-widget elementor-widget-heading" data-id="591e36cd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Inclusion Analytics</h4></div></div><div class="elementor-element elementor-element-abcf0d9 elementor-widget elementor-widget-text-editor" data-id="abcf0d9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">En disposant d'informations sur la diversité dans l'ensemble du contenu, les acheteurs de médias peuvent identifier efficacement des programmes inclusifs pour la publicité et les placements de produits, ce qui permet d'améliorer les résultats et d'atteindre les objectifs de DE&I.</span></p></div></div><div class="elementor-element elementor-element-535b4400 elementor-widget elementor-widget-button" data-id="535b4400" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/fr/products/inclusion-analytics/"><span class="elementor-button-content-wrapper"><span class="elementor-button-text">En savoir plus</span></span></a></div></div></div></div></div></div></div><div class="elementor-element elementor-element-620e2bba e-con-full e-flex e-con e-parent" data-id="620e2bba" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-6af6db80 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="6af6db80" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-3d5ccbeb elementor-invisible elementor-widget elementor-widget-heading" data-id="3d5ccbeb" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Des entreprises de divertissement de premier plan lui font confiance</p></div></div><div class="elementor-element elementor-element-210e2088 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="210e2088" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h4 style="text-align: center;">GracenoteLes solutions de développement de contenu, de distribution, de découverte et de publicité d'EMC <span style="color: #f40953;">aident nos clients à relier le public au contenu</span>.</h4></div></div></div></div><div class="elementor-element elementor-element-77c17d2f e-flex e-con-boxed e-con e-child" data-id="77c17d2f" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-6e5d624d elementor-invisible elementor-widget elementor-widget-image" data-id="6e5d624d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/3.svg" class="attachment-full size-full wp-image-246" alt="pomme" /></div></div><div class="elementor-element elementor-element-181c6138 elementor-invisible elementor-widget elementor-widget-image" data-id="181c6138" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" width="143" height="49" src="https://gracenote.com/wp-content/uploads/2024/02/4.svg" class="attachment-full size-full wp-image-245" alt="google" /></div></div><div class="elementor-element elementor-element-390efaa elementor-invisible elementor-widget elementor-widget-image" data-id="390efaa" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="108" height="17" src="https://gracenote.com/wp-content/uploads/2024/02/15.svg" class="attachment-full size-full wp-image-273" alt="samsung" /></div></div><div class="elementor-element elementor-element-21491f77 elementor-invisible elementor-widget elementor-widget-image" data-id="21491f77" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/1.svg" class="attachment-full size-full wp-image-248" alt="spotify" /></div></div><div class="elementor-element elementor-element-1774497 elementor-invisible elementor-widget elementor-widget-image" data-id="1774497" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/13.svg" class="attachment-full size-full wp-image-275" alt="amazone" /></div></div><div class="elementor-element elementor-element-1b07dcc5 elementor-invisible elementor-widget elementor-widget-image" data-id="1b07dcc5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="54" height="54" src="https://gracenote.com/wp-content/uploads/2024/02/21.svg" class="attachment-full size-full wp-image-284" alt="wb" /></div></div><div class="elementor-element elementor-element-585bda37 elementor-invisible elementor-widget elementor-widget-image" data-id="585bda37" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="89" height="55" src="https://gracenote.com/wp-content/uploads/2024/02/5.svg" class="attachment-full size-full wp-image-244" alt="lg" /></div></div><div class="elementor-element elementor-element-5e23d1c5 elementor-invisible elementor-widget elementor-widget-image" data-id="5e23d1c5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="173" height="17" src="https://gracenote.com/wp-content/uploads/2024/02/lucid.svg" class="attachment-full size-full wp-image-973" alt="logo" /></div></div><div class="elementor-element elementor-element-56103cbd elementor-invisible elementor-widget elementor-widget-image" data-id="56103cbd" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="458" height="88" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png" class="attachment-full size-full wp-image-1814" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png 458w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-7.png?resize=300,58 300w" sizes="(max-width: 458px) 100vw, 458px" /></div></div><div class="elementor-element elementor-element-5d0ecdf3 elementor-invisible elementor-widget elementor-widget-image" data-id="5d0ecdf3" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/2.svg" class="attachment-full size-full wp-image-247" alt="toyota" /></div></div><div class="elementor-element elementor-element-112c51ea elementor-invisible elementor-widget elementor-widget-image" data-id="112c51ea" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="96" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/11.svg" class="attachment-full size-full wp-image-277" alt="audi" /></div></div><div class="elementor-element elementor-element-1a28bcaf elementor-invisible elementor-widget elementor-widget-image" data-id="1a28bcaf" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="191" height="31" src="https://gracenote.com/wp-content/uploads/2024/02/12.svg" class="attachment-full size-full wp-image-276" alt="hyundai" /></div></div><div class="elementor-element elementor-element-538bed1f elementor-invisible elementor-widget elementor-widget-image" data-id="538bed1f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="735" height="161" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png" class="attachment-full size-full wp-image-1815" alt="liberty global" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png 735w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-11.png?resize=300,66 300w" sizes="(max-width: 735px) 100vw, 735px" /></div></div><div class="elementor-element elementor-element-371f2b48 elementor-invisible elementor-widget elementor-widget-image" data-id="371f2b48" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="740" height="96" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png" class="attachment-full size-full wp-image-1821" alt="thetradedesk" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png 740w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-12.png?resize=300,39 300w" sizes="(max-width: 740px) 100vw, 740px" /></div></div><div class="elementor-element elementor-element-e040ca9 elementor-invisible elementor-widget elementor-widget-image" data-id="e040ca9" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="481" height="205" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png" class="attachment-full size-full wp-image-1819" alt="publicis" srcset="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png 481w, https://gracenote.com/wp-content/uploads/2024/04/Mask-group-13.png?resize=300,128 300w" sizes="(max-width: 481px) 100vw, 481px" /></div></div><div class="elementor-element elementor-element-5cc24d elementor-invisible elementor-widget elementor-widget-image" data-id="5cc24d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="55" height="56" src="https://gracenote.com/wp-content/uploads/2024/02/17.svg" class="attachment-full size-full wp-image-288" alt="nbc" /></div></div><div class="elementor-element elementor-element-535761a0 elementor-invisible elementor-widget elementor-widget-image" data-id="535761a0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="79" height="58" src="https://gracenote.com/wp-content/uploads/2024/02/19.svg" class="attachment-full size-full wp-image-286" alt="comcast" /></div></div><div class="elementor-element elementor-element-31b2b121 elementor-invisible elementor-widget elementor-widget-image" data-id="31b2b121" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="81" height="26" src="https://gracenote.com/wp-content/uploads/2024/02/20.svg" class="attachment-full size-full wp-image-285" alt="roku" /></div></div><div class="elementor-element elementor-element-38f4db66 elementor-invisible elementor-widget elementor-widget-image" data-id="38f4db66" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-17.png?w=180" title="Mask group-17" alt="dazn" loading="lazy" /></div></div><div class="elementor-element elementor-element-5fbdcf0 elementor-invisible elementor-widget elementor-widget-image" data-id="5fbdcf0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-18.png?w=300" title="Mask group-18" alt="Disney" loading="lazy" /></div></div><div class="elementor-element elementor-element-d7e20b9 elementor-invisible elementor-widget elementor-widget-image" data-id="d7e20b9" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/04/Mask-group-19.png?w=300" title="Mask group-19" alt="tubi" loading="lazy" /></div></div><div class="elementor-element elementor-element-7168564c elementor-invisible elementor-widget elementor-widget-image" data-id="7168564c" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img loading="lazy" decoding="async" width="695" height="100" src="https://gracenote.com/wp-content/uploads/2024/04/Union.png" class="attachment-full size-full wp-image-1820" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/04/Union.png 695w, https://gracenote.com/wp-content/uploads/2024/04/Union.png?resize=300,43 300w" sizes="(max-width: 695px) 100vw, 695px" /></div></div></div></div><div class="elementor-element elementor-element-3da7622 e-flex e-con-boxed e-con e-child" data-id="3da7622" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-31fefe19 elementor-widget elementor-widget-gracenote-testimonials-creative" data-id="31fefe19" data-element_type="widget" data-widget_type="gracenote-testimonials-creative.default"><div class="elementor-widget-container"><div class="gracenote-testimonials-creative"><div class="gracenote-testimonials-creative__content gracenote-fade-in"><span>Témoignages</span><h2>Ce que disent nos collaborateurs de l'industrie</h2><div class="gracenote-testimonials-creative__btn"><div class="gracenote-button-prev"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div><div class="swiper-container swiper gracenote-fade-in"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Le CTV représente l'avenir de la publicité télévisée et la capacité de transmettre des signaux de données contextuelles normalisées à grande échelle améliorera les résultats pour les annonceurs et conduira à des investissements plus importants pour les éditeurs. Au cours des dernières années, nous avons cherché à améliorer l'efficacité du ciblage publicitaire à la télévision en circuit fermé. Avec Gracenote, nous espérons créer un écosystème solide dans lequel les annonceurs, les éditeurs et les consommateurs bénéficieront tous d'un contenu soutenu par une publicité contextuelle pertinente.</h6><p>Mario Diez</p><span>PDG</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="177" src="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png?resize=300,106 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Chez DIRECTV Advertising, nous nous engageons à fournir à nos annonceurs les outils nécessaires pour atteindre leur public le plus efficacement possible. En intégrant les métadonnées du contenu de Gracenote, nous pouvons offrir aux marques une plus grande précision dans le contenu qu'elles diffusent, ainsi qu'une plus grande transparence. Cette collaboration marque une étape importante dans l'amélioration des capacités publicitaires de CTV, ce qui nous permet de proposer des publicités plus pertinentes et plus percutantes à nos téléspectateurs.</h6><p>Matt Jamison</p><span>AVP, responsable des partenariats de vente de publicité</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials-creative__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png 500w, https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Magnite est heureux de travailler avec Gracenote pour étendre l'utilisation de catégories contextuelles normalisées afin d'améliorer les résultats publicitaires de CTV. Au fur et à mesure que notre collaboration se poursuivra, nous innoverons ensemble pour faciliter l'adoption, l'extension et la distribution de Contextual Video Data. Outre l'expérimentation de différents packages basés sur des cas d'utilisation contextuels, nous discutons de fonctionnalités supplémentaires, y compris des contrôles de données plus robustes pour les propriétaires de médias. Nous sommes impatients de travailler en étroite collaboration avec Gracenote et nos partenaires afin d'accroître la collaboration grâce aux informations contextuelles.</h6><p>Kristen Williams</p><span>SVP des partenariats stratégiques</span></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3c11003a e-con-full e-flex e-con e-parent" data-id="3c11003a" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-441e6281 e-flex e-con-boxed e-con e-child" data-id="441e6281" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-184fa718 elementor-invisible elementor-widget elementor-widget-heading" data-id="184fa718" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Perspectives</p></div></div><div class="elementor-element elementor-element-7eb87c81 e-flex e-con-boxed elementor-invisible e-con e-child" data-id="7eb87c81" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-7598ce elementor-widget elementor-widget-heading" data-id="7598ce" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Dernières nouvelles de Gracenote</h2></div></div><div class="elementor-element elementor-element-5a3982d elementor-widget elementor-widget-button" data-id="5a3982d" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/fr/solutions/"><span class="elementor-button-content-wrapper"><span class="elementor-button-icon"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><g><path d="M3.3895 8.49995H12.8799M12.8799 8.49995L8.13469 13.2451M12.8799 8.49995L8.13469 3.75476" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span></span></a></div></div></div></div></div><div class="elementor-element elementor-element-7f70650f elementor-widget elementor-widget-gracenote-posts" data-id="7f70650f" data-element_type="widget" data-widget_type="gracenote-posts.default"><div class="elementor-widget-container"><div class="gracenote-posts"><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Les catalogues de vidéo à la demande représentent un gros volume d'affaires, mais ils sont largement sous-exploités</a></h6><p>Les tendances récentes en matière d'audience télévisuelle suggèrent que de nombreux services de SVOD ne sont peut-être pas satisfaits de la majorité des contenus qu'ils distribuent. </p><div class="gracenote-posts__bottom"><span>21 novembre 2024</span><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/">Quoi de neuf dans la SVOD ? La plupart de ses contenus</a></h6><p>Malgré la richesse de la variété disponible sur les services de streaming, l’écrasante majorité de la programmation est très nouvelle. </p><div class="gracenote-posts__bottom"><span>14 novembre 2024</span><a href="https://gracenote.com/fr/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/2024-state-of-play/">2024 État du jeu</a></h6><p>Ce rapport met en évidence les tendances en matière de contenu SVOD, les stratégies de distribution et peut être utilisé pour développer des parcours de contenu personnalisés.</p><div class="gracenote-posts__bottom"><span>13 novembre 2024</span><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-posts__btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-24e7b529 e-con-full e-flex e-con e-parent" data-id="24e7b529" data-element_type="container" data-settings="{"background_background":"gradient"}"><div class="elementor-element elementor-element-5fd00d2d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="5fd00d2d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Discutons de vos besoins en matière de publicité vidéo contextuelle</h2></div></div><div class="elementor-element elementor-element-16f30c4a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="16f30c4a" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Que vous cherchiez à obtenir plus de transparence dans le ciblage publicitaire contextuel CTV ou à informer des investissements de contenu inclusifs, Gracenote peut vous aider.</p></div></div><div class="elementor-element elementor-element-ead1643 elementor-widget elementor-widget-gracenote-popup-button" data-id="ead1643" data-element_type="widget" data-widget_type="gracenote-popup-button.default"><div class="elementor-widget-container"><div class="gracenote-popup-button"><a href="#contact-us-form" class="btn-light">Prendre contact<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>Prendre contact</h2><p>Remplissez le formulaire pour nous contacter !</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/fr/segments/advertiser/#wpcf7-f1806-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">Comment pouvons-nous vous aider ?</option><option value="Sales Inquiry">Demande de renseignements sur les ventes</option><option value="Other Inquiry">Autre enquête</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Prénom*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Nom de famille*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Courriel professionnel*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Intitulé du poste*" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Entreprise*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">Taille de l'entreprise*</option><option value="1-99 employees">1-99 employés</option><option value="100-299 employees">100-299 employés</option><option value="300-1999 employees">300-1999 employés</option><option value="2000+ employees">2000+ employés</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">Industrie*</option><option value="Agency">Agence</option><option value="Automotive">Automobile</option><option value="Consulting">Conseil</option><option value="CPG">CPG</option><option value="Education">L'éducation</option><option value="Electronics">Électronique</option><option value="Energy">L'énergie</option><option value="Entertainment">Divertissement</option><option value="Financial Services">Services financiers</option><option value="Food & Beverages">Alimentation et boissons</option><option value="Government">Gouvernement</option><option value="Healthcare">Soins de santé</option><option value="Hospitality & Travel">Hôtellerie et voyages</option><option value="Insurance">Assurance</option><option value="Internet">Internet</option><option value="Manufacturing">Fabrication</option><option value="Media">Les médias</option><option value="Music">Musique</option><option value="Non-Profit">Sans but lucratif</option><option value="Other">Autres</option><option value="Pharmaceuticals">Produits pharmaceutiques</option><option value="Publishing">Édition</option><option value="Radio">Radio</option><option value="Real Estate">Immobilier</option><option value="Retail">Vente au détail</option><option value="Sports">Sports</option><option value="Technology">Technologie</option><option value="Telecommunications">Télécommunications</option><option value="Television & Cable">Télévision et câble</option><option value="Video Gaming">Jeux vidéo</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Lieu*</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Aland (Îles)</option><option value="Albania">Albanie</option><option value="Algeria">Algérie</option><option value="Andorra">Andorre</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarctique</option><option value="Antigua and Barbuda">Antigua et Barbuda</option><option value="Argentina">Argentine</option><option value="Armenia">Arménie</option><option value="Aruba">Aruba</option><option value="Australia">Australie</option><option value="Austria">Autriche</option><option value="Azerbaijan">Azerbaïdjan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahreïn</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbade</option><option value="Belarus">Bélarus</option><option value="Belgium">Belgique</option><option value="Belize">Belize</option><option value="Benin">Bénin</option><option value="Bermuda">Bermudes</option><option value="Bhutan">Bhoutan</option><option value="Bolivia">Bolivie</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Saint-Eustache et Saba</option><option value="Bosnia and Herzegovina">Bosnie et Herzégovine</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Île Bouvet</option><option value="Brazil">Brésil</option><option value="British Indian Ocean Territory">Territoire britannique de l'océan Indien</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgarie</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodge</option><option value="Cameroon">Cameroun</option><option value="Canada">Canada</option><option value="Cape Verde">Cap Vert</option><option value="Cayman Islands">Îles Caïmans</option><option value="Central African Republic">République centrafricaine</option><option value="Chad">Tchad</option><option value="Chile">Chili</option><option value="China">Chine</option><option value="Christmas Island">L'île de Noël</option><option value="Cocos (Keeling) Islands">Îles Cocos (Keeling)</option><option value="Colombia">Colombie</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, République démocratique du</option><option value="Congo">Congo</option><option value="Cook Islands">Îles Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Côte 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Guiana">Guyane française</option><option value="French Polynesia">Polynésie française</option><option value="French Southern Territories">Terres australes françaises</option><option value="Gabon">Gabon</option><option value="Gambia">Gambie</option><option value="Georgia">Géorgie</option><option value="Germany">Allemagne</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grèce</option><option value="Greenland">Groenland</option><option value="Grenada">Grenade</option><option value="Guadeloupe">Guadeloupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernesey</option><option value="Guinea-Bissau">Guinée-Bissau</option><option value="Guinea">Guinée</option><option value="Guyana">Guyane</option><option value="Haiti">Haïti</option><option value="Heard Island and McDonald Islands">Île Heard et îles McDonald</option><option value="Holy See (Vatican City State)">Saint-Siège (État de la Cité du Vatican)</option><option value="Honduras">Honduras</option><option value="Hungary">Hongrie</option><option value="Iceland">Islande</option><option value="India">Inde</option><option value="Indonesia">Indonésie</option><option value="Iran">L'Iran</option><option value="Iraq">L'Irak</option><option value="Ireland">Irlande</option><option value="Isle of Man">Île de Man</option><option value="Israel">Israël</option><option value="Italy">Italie</option><option value="Jamaica">Jamaïque</option><option value="Japan">Japon</option><option value="Jersey">Jersey</option><option value="Jordan">Jordanie</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Corée, République populaire démocratique de</option><option value="Korea, Republic of">Corée, République de</option><option value="Kuwait">Koweït</option><option value="Kyrgyzstan">Kirghizistan</option><option 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value="Moldova">Moldavie</option><option value="Monaco">Monaco</option><option value="Mongolia">Mongolie</option><option value="Montenegro">Monténégro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Maroc</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibie</option><option value="Nauru">Nauru</option><option value="Nepal">Népal</option><option value="Netherlands">Pays-Bas</option><option value="New Caledonia">Nouvelle-Calédonie</option><option value="New Zealand">Nouvelle-Zélande</option><option value="Nicaragua">Nicaragua</option><option value="Nigeria">Nigéria</option><option value="Niger">Niger</option><option value="Niue">Niue</option><option value="Norfolk Island">Île Norfolk</option><option value="Norway">Norvège</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palestine">Palestine</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papouasie-Nouvelle-Guinée</option><option value="Paraguay">Paraguay</option><option value="Peru">Pérou</option><option value="Philippines">Philippines</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Pologne</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Réunion</option><option value="Romania">Roumanie</option><option value="Russian Federation">Fédération de Russie</option><option value="Rwanda">Rwanda</option><option value="Saint Barthélemy">Saint Barthélemy</option><option value="Saint Helena, Ascension and Tristan da Cunha">Sainte-Hélène, Ascension et Tristan da Cunha</option><option value="Saint Kitts and Nevis">Saint-Kitts-et-Nevis</option><option value="Saint Lucia">Sainte-Lucie</option><option value="Saint Martin (French part)">Saint Martin (partie française)</option><option value="Saint Pierre and Miquelon">Saint-Pierre et Miquelon</option><option value="Saint Vincent and the Grenadines">Saint-Vincent-et-les-Grenadines</option><option value="Samoa">Samoa</option><option value="San Marino">Saint-Marin</option><option value="Sao Tome and Principe">Sao Tomé et Principe</option><option value="Saudi Arabia">Arabie Saoudite</option><option value="Senegal">Sénégal</option><option value="Serbia">Serbie</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leone</option><option value="Singapore">Singapour</option><option value="Sint Maarten (Dutch part)">Sint Maarten (partie néerlandaise)</option><option value="Slovakia">Slovaquie</option><option value="Slovenia">Slovénie</option><option value="Solomon Islands">Îles Salomon</option><option value="Somalia">Somalie</option><option value="South Africa">Afrique du Sud</option><option value="South Georgia and the South Sandwich Islands">Géorgie du Sud et îles Sandwich du Sud</option><option value="South Sudan">Sud Soudan</option><option value="Spain">Espagne</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Soudan</option><option value="Suriname">Suriname</option><option value="Svalbard and Jan Mayen">Svalbard et Jan Mayen</option><option value="Swaziland">Swaziland</option><option value="Sweden">Suède</option><option value="Switzerland">Suisse</option><option value="Syrian Arab Republic">République arabe syrienne</option><option value="Taiwan">Taïwan</option><option value="Tajikistan">Tadjikistan</option><option value="Tanzania, United Republic of">Tanzanie, République unie de</option><option value="Thailand">Thaïlande</option><option value="Timor-Leste">Timor-Leste</option><option value="Togo">Togo</option><option value="Tokelau">Tokelau</option><option value="Tonga">Tonga</option><option value="Trinidad and Tobago">Trinité-et-Tobago</option><option value="Tunisia">Tunisie</option><option value="Turkey">Turquie</option><option value="Turkmenistan">Turkménistan</option><option value="Turks and Caicos Islands">Îles Turks et Caicos</option><option value="Tuvalu">Tuvalu</option><option value="Uganda">Ouganda</option><option value="Ukraine">Ukraine</option><option value="United Arab Emirates">Émirats arabes unis</option><option value="United Kingdom">Royaume-Uni</option><option value="United States">États-Unis</option><option value="Uruguay">Uruguay</option><option value="Uzbekistan">Ouzbékistan</option><option value="Vanuatu">Vanuatu</option><option value="Venezuela">Venezuela</option><option value="Vietnam">Vietnam</option><option value="Virgin Islands, British">Îles Vierges britanniques</option><option value="Wallis and Futuna">Wallis et Futuna</option><option value="Western Sahara">Sahara occidental</option><option value="Yemen">Yémen</option><option value="Zambia">Zambie</option><option value="Zimbabwe">Zimbabwe</option></select></span><br /><span class="wpcf7-form-control-wrap" 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