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class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Lorena Patricia Boj贸rquez Guerrero</h3></div><div class="js-work-strip profile--work_container" data-work-id="112870764"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/112870764/Diferencias_generacionales_en_el_comportamiento_del_consumidor_en_l%C3%ADnea_en_la_ciudad_de_Aguascalientes"><img alt="Research paper thumbnail of Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes" class="work-thumbnail" src="https://attachments.academia-assets.com/109971252/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/112870764/Diferencias_generacionales_en_el_comportamiento_del_consumidor_en_l%C3%ADnea_en_la_ciudad_de_Aguascalientes">Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes</a></div><div class="wp-workCard_item"><span>TRASCENDER, CONTABILIDAD Y GESTI脫N</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea,...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea, centr谩ndose en la comparaci贸n de tres grupos generacionales: Baby Boomers, X y Millennials. La investigaci贸n se realiz贸 en la ciudad de Aguascalientes, M茅xico. Es crucial que las MiPymes conozcan el comportamiento de compra entre generaciones con el fin de encausar sus campa帽as publicitarias, estrategias de venta y creaci贸n de canales de venta en l铆nea a nichos de mercado generacionales. Para recopilar los datos, se utiliz贸 un cuestionario estructurado dividido en dos secciones; el primero para identificar el perfil del respondiente y el segundo para determinar el comportamiento del consumidor en l铆nea bajo las dimensiones de h谩bitos de compra,聽 motivador de compra, plataforma de compra, producto comprado, intenci贸n de compra y satisfacci贸n del consumidor. La muestra consisti贸 en 384 participantes, de los cuales 166 no realizaron compras en l铆nea. Los 218 restantes fueron considerados s...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="3e281108d764724a3ee2459bff9a58cb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":109971252,"asset_id":112870764,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/109971252/download_file?st=MTczMzk3NTE2Myw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="112870764"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="112870764"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 112870764; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=112870764]").text(description); $(".js-view-count[data-work-id=112870764]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 112870764; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='112870764']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 112870764, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "3e281108d764724a3ee2459bff9a58cb" } } $('.js-work-strip[data-work-id=112870764]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":112870764,"title":"Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes","translated_title":"","metadata":{"abstract":"El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea, centr谩ndose en la comparaci贸n de tres grupos generacionales: Baby Boomers, X y Millennials. 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Se busc贸 responder a la siguiente pregunta de investigaci贸n: 驴cu谩l es la relaci贸n entre el liderazgo emprendedor y la innovaci贸n en empresas manufactureras del estado de Aguascalientes? Se realiz贸 un estudio de corte descriptivo, correlacional y transversal. Adem谩s, se utiliz贸 un instrumento con 56 reactivos con una escala tipo Likert de 7 puntos. La muestra estuvo conformada por 16 empresas del ramo manufacturero del estado. Los resultados indicaron que las dimensiones m谩s importantes del liderazgo emprendedor son las siguientes: crear un entorno innovador, definir los objetivos principales, afrontar retos inesperados, y construir y dirigir el equipo. En el caso de innovaci贸n, fueron las siguientes: innovaci贸n en producto e innovaci贸n de proceso. Para la prueba de la hip贸tesis, se utiliz贸 el coeficie...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d6fa3e9280be689768c08432e98a92d7" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94425673,"asset_id":91022626,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94425673/download_file?st=MTczMzk3NTE2Myw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="91022626"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="91022626"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 91022626; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=91022626]").text(description); $(".js-view-count[data-work-id=91022626]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 91022626; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='91022626']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 91022626, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "d6fa3e9280be689768c08432e98a92d7" } } $('.js-work-strip[data-work-id=91022626]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":91022626,"title":"El liderazgo emprendedor y la innovaci贸n en empresas manufactureras","translated_title":"","metadata":{"abstract":"El presente trabajo tuvo como objetivo principal determinar la relaci贸n entre el liderazgo emprendedor y la innovaci贸n en empresas manufactureras del estado de Aguascalientes (M茅xico). 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="16410719" id="papers"><div class="js-work-strip profile--work_container" data-work-id="112870764"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/112870764/Diferencias_generacionales_en_el_comportamiento_del_consumidor_en_l%C3%ADnea_en_la_ciudad_de_Aguascalientes"><img alt="Research paper thumbnail of Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes" class="work-thumbnail" src="https://attachments.academia-assets.com/109971252/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/112870764/Diferencias_generacionales_en_el_comportamiento_del_consumidor_en_l%C3%ADnea_en_la_ciudad_de_Aguascalientes">Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes</a></div><div class="wp-workCard_item"><span>TRASCENDER, CONTABILIDAD Y GESTI脫N</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea,...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea, centr谩ndose en la comparaci贸n de tres grupos generacionales: Baby Boomers, X y Millennials. La investigaci贸n se realiz贸 en la ciudad de Aguascalientes, M茅xico. Es crucial que las MiPymes conozcan el comportamiento de compra entre generaciones con el fin de encausar sus campa帽as publicitarias, estrategias de venta y creaci贸n de canales de venta en l铆nea a nichos de mercado generacionales. Para recopilar los datos, se utiliz贸 un cuestionario estructurado dividido en dos secciones; el primero para identificar el perfil del respondiente y el segundo para determinar el comportamiento del consumidor en l铆nea bajo las dimensiones de h谩bitos de compra,聽 motivador de compra, plataforma de compra, producto comprado, intenci贸n de compra y satisfacci贸n del consumidor. La muestra consisti贸 en 384 participantes, de los cuales 166 no realizaron compras en l铆nea. Los 218 restantes fueron considerados s...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="3e281108d764724a3ee2459bff9a58cb" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":109971252,"asset_id":112870764,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/109971252/download_file?st=MTczMzk3NTE2Myw4LjIyMi4yMDguMTQ2&st=MTczMzk3NTE2Myw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="112870764"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="112870764"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 112870764; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=112870764]").text(description); $(".js-view-count[data-work-id=112870764]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 112870764; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='112870764']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 112870764, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "3e281108d764724a3ee2459bff9a58cb" } } $('.js-work-strip[data-work-id=112870764]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":112870764,"title":"Diferencias generacionales en el comportamiento del consumidor en l铆nea en la ciudad de Aguascalientes","translated_title":"","metadata":{"abstract":"El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en l铆nea, centr谩ndose en la comparaci贸n de tres grupos generacionales: Baby Boomers, X y Millennials. 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Se busc贸 responder a la siguiente pregunta de investigaci贸n: 驴cu谩l es la relaci贸n entre el liderazgo emprendedor y la innovaci贸n en empresas manufactureras del estado de Aguascalientes? Se realiz贸 un estudio de corte descriptivo, correlacional y transversal. Adem谩s, se utiliz贸 un instrumento con 56 reactivos con una escala tipo Likert de 7 puntos. La muestra estuvo conformada por 16 empresas del ramo manufacturero del estado. Los resultados indicaron que las dimensiones m谩s importantes del liderazgo emprendedor son las siguientes: crear un entorno innovador, definir los objetivos principales, afrontar retos inesperados, y construir y dirigir el equipo. En el caso de innovaci贸n, fueron las siguientes: innovaci贸n en producto e innovaci贸n de proceso. 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