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Agency growth and management Toolkit - Smart Insights

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class="s_block twothree"> <p><strong>How much of the work of your agency now involves digital media and technology?</strong></p> <p>Whether you are an agency specialising in digital marketing services or a more traditional integrated marketing agency, today,聽your digital marketing services are vital</p> <p>The best way to add value for your clients and win more of this type of business is to improve the quality of service you offer</p> <p><strong>Use our resources developed with聽experienced marketing agency growth specialist Mark Kelly to review and improve your processes!</strong></p> </div> <div class="s_block three last"> <div class="image_surround"> <img src="https://www.smartinsights.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-11-at-10.41.03.png" alt="Marketing excellence diagram"> <p>Instant expertise to boost your team's skills and win more business </p> </div> </div> <span class="clear"></span> </div> </div> <div class="band yellow"> <div class="s_wrapper"> <div class="text-center badge-circle"> <img class="badge" src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/membership-basic-large.png" alt="Free membership icon"> </div> <header> <p class="h1 text-center">Start improving now with our Free Membership</p> <p class="text-center">Improve your knowledge of Agency growth and management with our Free guide Free digital marketing plan template today</p> </header> <div class="s_block twothree"> <ul> <li>Review the capability and skills of your agency</li><li>Review the strengths and weaknesses of your current capabilities</li><li>Assess your skills in digital strategy, website design and all the key digital channels</li> </ul> <p><strong>PLUS:</strong> with our FREE membership, you'll also <strong>get access to these bonus resources;</strong></p> <ul> <li>15+ free guides and templates to get you started</li> <li>Benchmark your current capability across 10 other essential areas of marketing in our assessment tool</li> <li>Join a community of over a million marketers</li> </ul> <form action="/insights/free-membership/" method="get" id="basic_signup"> <input type="email" name="om_email" placeholder="Email Address"> <input type="submit" value="Get instant access to our free guides and templates"> <a data-login="" href="" data-wpel-link="internal">Already a Free member? Login here</a> </form> </div> <div class="s_block three last"> <div class="basic_card"> <div class="basic_card_header"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/icons/member_levels/badge_basic.png" alt="Free membership badge icon"> Free Membership is required<span class="free-circle">FREE</span> </div> <div class="basic_card_content"> <img src="https://www.smartinsights.com/wp-content/uploads/2011/05/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg" alt="Guide cover image"> </div> </div> </div> <span class="clear"></span> </div> </div> <div class="s_wrapper" id="lower_section"> <p class="h2 text-center"><strong>Create a winning Agency growth and management strategy</strong></p> <p class="text-center">Our comprehensive Agency growth and management toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.</p> <div class="s_block twothree"> <p>When we first launched聽Smart Insights we found that many of our Expert subscribers were agencies or consultants. They said they loved our structured approach to digital strategy development based on our annual and campaign planning tools.</p> <p>Thinking about it, this wasn&#8217;t a surprise, since applying our RACE Planning framework or PR Smith&#8217;s SOSTAC庐 planning model makes perfect sense. These structured approaches have proved invaluable to help agencies of all sizes win new work from strategy development to campaign design, content marketing and SEO or website design and build.</p> <p>Our comprehensive agency toolkit resources聽<span class="s1">by specialist agency consultant Mark Kelly are all aimed at helping you grow your agency by improving your staff skills and the quality of your processes and deliverables for clients. The templates are editable checklists in Word or Excel which help you:</span></p> <ul> <li>Attract new clients by improving the marketing of your agency</li> <li>Convert more enquiries to sales through improving new business development processes and pitching for work</li> <li>Improve delivery of client projects by educating agency team members on the latest best practices including customer discovery</li> </ul> <p><span style="font-weight: 400;">Not only that, as an Agency subscribing as a Business member, you are free to use any of our actionable planning templates with your clients on a whitelabel basis.</span></p> </div> <div class="s_block three last"> <div class="image_surround2"> <img src="https://www.smartinsights.com/wp-content/themes/smartinsights/images/improve_circle.png" alt="Opportunity Stratgey & Action diagram"> <p>Armed with our Agency growth and management Toolkit, the world's top marketers use our unique approach to develop winning Agency growth and management strategies.</p> </div> </div> <span class="clear"></span> </div> </div> <div id="si_resource_listing" class="smart"> <div class="band blue"> <div class="s_wrapper"> <div class="guide_bottom_panel"> <p class="h1">How do I get the Agency growth and management Toolkit?</p> <p class="white">You need to be a Paid member to get full access to this toolkit but we offer a free sample to get you started.</p> <div class="text-center"> <a class="button" href="/membership/business-membership-benefits/" data-wpel-link="internal">LEARN MORE ABOUT PROFESSIONAL MEMBERSHIP</a> </div> <div class="text-center"> <a data-login="" href="" data-wpel-link="internal">Already a paid member? 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