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IDC - Emerging Vendor - Market Intelligence Seekers
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aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" 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</nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-7"> <div class="cell-text"> <h1>You’re Looking to Grow and We Can Help You Get There</h1> </div> </div> <div class="cell cell-image medium-5" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/market-intelligence-seekers/MIS_Hero_S.png?guid=92075f21-7df9-417f-b70d-557c94586dc5, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/market-intelligence-seekers/MIS_Hero_M.png?guid=2c325beb-cd80-4b57-b12c-629bea74746e, medium]"></div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="chart-monitor-growth" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Understand the Market</h2> <p>To grow your company you need to know the real time trends for your key markets, competitors, and customers to develop the right growth strategy for your business. IDC’s proprietary data can provide you with the information you need to make strategic business decisions.</p> </div> </div> </div> </div> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="people-stairs" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Grow Your Customer Base</h2> <p>Growing your company means understanding and expanding your Total Addressable Market. For nearly 60 years, IDC has worked with tech companies to help identify new marketing opportunities and channels. Our analysts work with you to develop marketing and sales enablement tools to drive top of funnel growth.</p> </div> </div> </div> </div> <div class="cell"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink"> <div class="grid-x grid-padding-y grid-padding-x"> <div class="cell bg-grey text-center"> <div class="cell-text align-center-middle"> <i data-icon="chart-bar-dollar-increase" data-icon-size="3xl" class="fc-blue"></i> </div> </div> </div> </div> <div class="cell medium-auto"> <div class="cell-text"> <h2>Look to the Future</h2> <p>Staying top of mind to changes and trends in the industry can give you a competitive advantage in the market. IDC's predictive analysis can help you anticipate future tech trends, consumer behavior changes, and innovative customer solutions.</p> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y grid-padding-y grid-padding-x"> <div class="cell bg-blue"> <div class="cell-text text-center align-middle"> <h2><i>“We are not a household name; we need partners that can help convey the message and validate the position about our company and industry.“</i></h2> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell bg-grey"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell medium-8"> <div class="cell-text"> <h2>IDC Emerging Vendor Solutions for Growth Minded Tech Companies</h2> <p class="fs-large">Designed with growing tech companies in mind, IDC’s Emerging Vendor Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.</p> <p>IDC’s Emerging Vendor Solutions offer:</p> <ul> <li>Unparalleled access to IDC’s gold-standard data and research to shape your competitive positioning and growth opportunities</li> <li>Consultations with any of IDC’s 1300+ market experts to gain insights into competitive intelligence, market predictions, product evaluations, and more</li> <li>Extensive knowledge of channel/partner strategies and market forecasts</li> <li>Dedicated Customer Support to help you navigate your IDC Experience</li> </ul> </div> </div> <div data-clickable class="cell medium-4"> <figure role="group" class="cell-text align-middle"> <img data-image="[https://cdn.idc.com/COMMONS/IMAGES/CORP/research/emerging-vendor/market-intelligence-seekers/EV-SolutionsGraphic-MarketIntelligence.svg?guid=c106cf24-65c9-420a-ab06-77c88c48273d, small]" alt="A circle-shaped diagram representing IDC’s Market Intelligence solutions basic principles."> <figcaption class="text-center"> <button data-link="secondary" data-modal-trigger="chart-description"> <small>Diagram Description</small><span class="show-for-sr"> Market Intelligence solutions basic principles</span> </button> </figcaption> </figure> </div> <div data-modal="chart-description" data-modal-sharable data-modal-width="800" aria-label="Market Intelligence solutions basic principles diagram description"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Strategy & Growth</h2> <p>A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Growth”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Related Resources</h2> <p class="fs-large">For more examples of actionable insights from IDC analysts visit our <a href="/resource-center" data-link="secondary">Resource Center</a>.</p> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>The Future of Content Marketing: Exploring Generative AI Techniques</h3> <p>Find out how to incorporate generative AI into your content marketing and achieve better results, faster.</p> <a href="https://bit.ly/44xQmdh" data-link="primary" data-icon-before="arrow-head"> explore now<span class="show-for-sr"> The Future of Content Marketing: Exploring Generative AI Techniques</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>From Downturn to Funding Success: The Entrepreneur's Handbook for Raising Capital</h3> <p>Get armed with the right knowledge and strategy and learn about proven and innovative ways to secure investors.</p> <a href="https://info.idc.com/handbook-for-raising-capital.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-handbook-for-raising-capital&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> get your copy<span class="show-for-sr"> From Downturn to Funding Success: The Entrepreneur's Handbook for Raising Capital</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Transform Your Business With Generative AI</h3> <p>Generative AI can be hugely beneficial to companies. Learn the possibilities and understand the limits of this technology to future-proof your business.</p> <a href="https://info.idc.com/generative-ai-for-business.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-transform-generative-ai&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> transform now<span class="show-for-sr"> Transform Your Business With Generative AI</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>AI Everywhere: How Empathetic Generative AI Transforms Content Creation Processes</h3> <p>Discover how empathetic generative AI revolutionizes content creation and explore analyst-approved actions to take today.</p> <a href="https://blogs.idc.com/2023/07/31/ai-everywhere-how-empathetic-generative-ai-transforms-content-creation-processes/" data-link="primary" data-icon-before="arrow-head"> read blog<span class="show-for-sr"> AI Everywhere: How Empathetic Generative AI Transforms Content Creation Processes</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>How to Grow Your Total Addressable Market in Today’s Economy</h3> <p>Understanding your total addressable market (TAM) is crucial for the growth of your business. Read our blog for key actions you can take today to grow your market tomorrow.</p> <a href="https://blogs.idc.com/2023/04/10/grow-your-total-addressable-market/?utm_medium=content&utm_source=blog-post&utm_campaign=us-idc-tam-blog&utm_content=post-&utm_idc=cbg-post--idcus" data-link="primary" data-icon-before="arrow-head"> read blog<span class="show-for-sr"> How to Grow Your Total Addressable Market in Today’s Economy</span> </a> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Learn more about IDC’s Emerging Vendor Solutions.</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions align-right"> <a href="https://info.idc.com/Emerging-Tech-Vendor-Contact-Us.html" data-button="primary"> Start My Partnership<span class="show-for-sr"> with IDC’s Emerging Vendor Program</span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. 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