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</div> <div id="breadcrumbs"> <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to European Interactive Digital Advertising Alliance." href="https://edaa.eu" class="home" ><span property="name">European Interactive Digital Advertising Alliance</span></a><meta property="position" content="1"></span> > <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to Who we are." href="https://edaa.eu/who-we-are/" class="post post-page" ><span property="name">Who we are</span></a><meta property="position" content="2"></span> > <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-page current-item">About EDAA</span><meta property="url" content="https://edaa.eu/who-we-are/edaa/"><meta property="position" content="3"></span></div> </div> </div>  <div class="pb-fw-wrap">  <div id="page-wrap"> <div class="inner-page-wrap has-no-sidebar no-bottom-spacing clearfix">  <div class="clearfix " id="12147"> <div class="page-content clearfix"> <section class="container"><div class="row"> <div class="spb_content_element col-sm-8 spb_text_column"> <div class="spb_wrapper clearfix"> <p class="w960 mauto ofauto p10" style="text-align: justify;">The <strong>European Interactive Digital Advertising Alliance</strong><span lang="EN-GB"><span class="apple-converted-space">‘s principal purpose is to provide the ‘AdChoices Icon’ to companies involved in data-driven advertising across Europe.</span></span></p> <p>Data-Driven Advertising (or OBA) consists of the collection and use of previous web-browsing activity (through <strong>cookies</strong>) to deliver relevant advertising to the consumer.</p> <p><a href="www.youronlinechoices.eu"><img decoding="async" class="alignleft wp-image-13133" src="http://ec2-18-194-21-103.eu-central-1.compute.amazonaws.com/wp-content/uploads/YourOnlineChoices-logo-300x61.png" alt="" width="252" height="51" srcset="https://edaa.eu/wp-content/uploads/YourOnlineChoices-logo-300x61.png 300w, https://edaa.eu/wp-content/uploads/YourOnlineChoices-logo-768x155.png 768w, https://edaa.eu/wp-content/uploads/YourOnlineChoices-logo.png 950w" sizes="(max-width: 252px) 100vw, 252px" /></a></p> <p style="text-align: justify;"><span lang="EN-GB">The AdChoices Icon is a consumer-facing, interactive symbol that links consumers to an online portal, <span class="apple-converted-space"><a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer">YourOnlineChoices.eu</a>, </span>where anyone can find easy-to-understand information </span><span lang="EN-GB"><span class="apple-converted-space">about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads – if you so wish, you may ‘turn off’ personalised advertising by some or all companies</span>.</span></p> <p style="text-align: justify;"><span lang="EN-GB">We at EDAA are constantly looking at the user’s online experience and how we can improve this experience, and consequently user’s trust in the ecosystem.<span class="apple-converted-space"> </span></span></p> <h3>History</h3> <div class="w960 mauto ofauto p10" style="text-align: justify;">EDAA was founded in 2012 by a European industry coalition representing advertisers, the advertising agency sector, the interactive and direct marketing sector, the advertising technology sector and the media sector. EDAA is governed by EU-level organisations, which make up the value chain of data-driven advertising within Europe, and acts to ensure consistency in the European self-regulatory approach. The EDAA’s <a href="https://edaa.eu/what-we-do/european-principles/">guiding principles</a> are laid out in the <em>European Industry Self-Regulatory Framework</em> <em>for Data-Driven Advertising</em> and the <em>Best Practice Recommendation for Online Behavioural Advertising</em> of the European Advertising Standards Alliance (EASA).</div> <div class="w960 mauto ofauto p10"> <p style="text-align: justify;">The governing organisations of the EDAA can be found <a href="https://edaa.eu/who-we-are/our-board/">here</a>.</p> </div> </div> </div> <div class="spb_content_element col-sm-4 column_container"> <div class="spb_wrapper"> <section class="container"><div class="row"> <div class="spb_video_widget full-width spb_content_element col-sm-12"> <div class="spb_wrapper"><div class="sf-video-wrap"><iframe title="EDAA Programme on Online Behavioural Advertising" width="500" height="375" src="https://www.youtube.com/embed/4ZwP2zDSoEY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <p> </p> <p id="about-edaa" class="faq-section-title _mPS2id-t mPS2id-target mPS2id-target-first">Check out our <a href="https://edaa.eu/news-and-resources/glossary/">handy glossary</a> if you need help with some of the jargon.</p> </div> </div> </div></section> </div> </div> </div></section> <section class="row fw-row content-width asset-bg "><div class="container"><div class="row"> <div class="spb-row-container spb-row- spb_parallax_asset sf-parallax parallax-content-height spb_content_element bg-type- col-sm-12 " data-v-center="true" data-top-style="" data-bottom-style="" style="margin-top:30px;margin-bottom:30px;"> <div class="spb_content_element" style=""> <section class="container"><div class="row"> <div class="spb_icon_box col-sm-6"> <div class="spb_wrapper box-wrap"> <div class="sf-icon-box sf-icon-box-boxed-three sf-animation sf-icon-standard" data-animation="none" data-delay="0"><a href="https://edaa.eu/who-we-are/our-board/" target="_self" class="linked-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><i class="fa-globe sf-icon sf-icon-small"></i></div></a><div class="sf-icon-box-content-wrap clearfix"><h3><a href="https://edaa.eu/who-we-are/our-board/" target="_self">Our Board</a></h3><div class="sf-icon-box-content"> <p>Who are our Board members?</p> </div></div></div> </div> </div> <div class="spb_icon_box col-sm-6"> <div class="spb_wrapper box-wrap"> <div class="sf-icon-box sf-icon-box-boxed-three sf-animation sf-icon-standard" data-animation="none" data-delay="0"><a href="https://edaa.eu/who-we-are/meet-the-team/" target="_self" class="linked-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><i class="fa-child sf-icon sf-icon-small"></i></div></a><div class="sf-icon-box-content-wrap clearfix"><h3><a href="https://edaa.eu/who-we-are/meet-the-team/" target="_self">EDAA Team</a></h3><div class="sf-icon-box-content"> <p>Who is part of the EDAA team?</p> </div></div></div> </div> </div> </div></section> </div> </div></div></div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h1>Worldwide partners</h1> <h3>The European Interactive Digital Advertising Alliance (EDAA) works closely with other self-regulatory programs worldwide to make the AdChoices program a global endeavour.</h3> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element spb_single_image noframe col-sm-4"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="https://digitaladvertisingalliance.org/" target="_blank"></a><img fetchpriority="high" decoding="async" width="2700" height="769" src="https://edaa.eu/wp-content/uploads/DAA-logo-e1563784116107.jpeg" class="attachment-full size-full" alt="" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> <div class="spb_content_element spb_single_image noframe col-sm-4"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="https://youradchoices.ca/" target="_blank"></a><img loading="lazy" decoding="async" width="2700" height="317" src="https://edaa.eu/wp-content/uploads/DAAC-logo-e1563784163408.jpeg" class="attachment-full size-full" alt="" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> <div class="spb_content_element spb_single_image noframe col-sm-4"> <div class="spb_wrapper"><figure class="lightbox animated-overlay overlay-alt clearfix"> <a class="img-link" href="http://www.tupublicidaddigital.org/" target="_blank"></a><img loading="lazy" decoding="async" width="500" height="188" src="https://edaa.eu/wp-content/uploads/DAA-Argentina-APDA.png" class="attachment-full size-full" alt="" srcset="https://edaa.eu/wp-content/uploads/DAA-Argentina-APDA.png 500w, https://edaa.eu/wp-content/uploads/DAA-Argentina-APDA-300x113.png 300w, https://edaa.eu/wp-content/uploads/DAA-Argentina-APDA-266x100.png 266w" sizes="(max-width: 500px) 100vw, 500px" /><figcaption><div class="thumb-info thumb-info-alt"><i class="ss-navigateright"></i></div></figcaption></figure> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="three_fourth"> <h2 style="margin-top: 10px; 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